国际商务英语写作Chapter6公司写作

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商务英语写作实务课件Unit 6

Chinese provided.
Dear Mr. Li, _I _a_m__ex_t_r_e_m_e_l_y_g_l_ad__t_o_h_e_a_r_t_h_at_y_o_u__h_a_v_e_g_o_t_a__p_ro_m__o_ti_o_n_i_n__y_o_u_r _c_o_m_p_a_n_y_.（听说你在公司得到升职，我由衷地为你感到高兴）. Congratulations!
It is excellent of you to get a promotion, for after all you have just been in the company for six months. As we all know, _y_o_u_a_r_e_a_l_w_a_y_s_a__b_o_th__h_a_rd_-_w_o_r_k_i_n_g_a_n_d_c_r_e_a_ti_v_e_ __p_er_s_o_n_,_（你工作十分努力，而且有创造性）, which is essential to achieve your goals in work.
Section Three Situation Writing
Situation 1
You heard that your friend Mr. Liu opened a new office in Beijing and you write a letter to congratulate him. Complete the following congratulation letter with the Chinese provided.
Yours truly, Maggie
Sample 2
Dear Mr. Wool, Congratulations on your promotion to Manager of the Marketing Department. There is no doubt that you deserve this promotion. It has been a pleasure working with one as competent as you are. I have always felt that you handled problems exceptionally well. We are looking forward to your trip to China next month when we can celebrate your advancement in a more formal way. Wish you continued success.

商务英语与写作unit6

Perhaps you have heard rumors of all sorts about the future of our company. Some say it is going out of business, some say it is to be closed, and still some say it is merging with some other company belonging to a mysterious businessman from Shanghai. But I am pleased to tell you that the last is true. We are merging. Effective January 1, 2007, our company will become a wholly owned subsidiary of Shanghai Hengguang Textiles Company. Board members of our would-be parent company asked me to let you know of their sincere intentions to carry on operation at this company on an autonomous basis.
To ensure the copier’s survival, it is important to keep the following procudures in mind. (main point ) · the machine for no longer than Use 30 minutes at a time.
Memorandums

商务英语写作课件第六章Business Reports

Indirect pattern (formal)
emphasize the conclusions and recommendations towards the end
Format and length of reports
preprinted form 预列印表格格式纸 letter memo manuscript 手稿, 原稿,, 底稿手稿, 原稿
conclusion and recommendations feasibility reports recommendation reports yardstick reports
Writing Business Reports
Attractive Clear Readable Accurate
previously collected
ways of doing research
examing documents making observations conducting surveys carrying out experiments
Drawing conclusions and making recommendations conclusion
Writing Business Reports
Standard format Headings Topic sentence Transitions Direction & indirection patterns Format and length of reports
Standard format
Formal Report
prefatory part
cover title fly and title page letter of authorization and letter of acceptance letter of transmittal executive summary table of contents list of illustrations

商务英语阅读与写作unit 6

Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。

商务英语写作第六章

Useful notes:
回避责任挑错得到赔偿撤消投诉提供证据商业文件合同条款 evade responsibility find fault with to cover a loss from withdraw a claim provide proofs business document contract clauses
Exercises:
On receiving a letter of claim one must analyze and investigate in detail whether the claim is justified and within his of her responsibilities for compensations. 收到索赔信时首先要详细地分析和调查这个索赔是否合理，是否在你赔偿责任范围之内。
1). The Opening
The first paragraph you should start with acknowledging the complaint or delivering the good new. We have received your complaints of, referring to your order No.XXX Thank you for bringing us attention to the of… matter of …should reach you in three days days… should
ቤተ መጻሕፍቲ ባይዱ
Write a letter
Your company has received a letter from ABC Company complaining about the shipment of wrong amount of goods and inferior materials (reference order 9835/E). sizeThey ordered 100 size-36coats (model no. 134), but only received 10. Besides, the color of the coats was not consistent . Write an adjustment letter to comfort your customer and offer reasonable solutions.

国际商务英语Chapter6 Offer & Counter-offer

Offer & Counter-offer
V. Time allocation 1 class: Introduction of Firm offer, non-firm offer and counter offer 2 classes: Sample analysis
VI. Teaching procedures:
虚盘是报盘人所作的非承诺性的表示，报盘人不受约束。虚盘不必有完备的内容和完备的交易条件，并常有保留条件，如 “以我方最后确认为准（Subject to our final confirmation ）”，或“以我货未售出为准（Subject to Goods Being unsold）”等。虚盘的表达方式有： We are making an offer for the following, subject to our final confirmation. This offer is made subject to the goods being unsold. We submit you this offer subject to prior sale. The price quoted is subject to changes without notice.
实盘是报盘人有肯定的顶礼合同的意图，所发的实盘内容必须清楚确切，没有含糊和摸棱两可的词句，买卖商品的主要交易条件是完整的，肯定的。一般应有：商品的名称、品质、规格、包装、数量、交货期、价格、支付方式等主要交易条件。报盘人没有任何其他保留条件，只要受盘人在有效期内或合理的时间内表示完全同意，交易即达成。报盘人发盘时，既可以明确提出这是一个实盘（常用术语为“报实盘” 字样），也可以不加注明。另外，我们报盘一般应规定有效期。在有效期内，报盘人在法律上受约束，但有效期并不是报盘的必不可少的条件。实盘的表达方式有： We are making you this offer subject to your reply reaching here before the 15th this month. We offer firm the following subject to your acceptance within 5 days.

国际商务英语写作Chapter 6公司简介写作

第六章公司简介写作
公司简介写作（1）
公司简介（Profile)属于营销文本，其目的是通过介绍公司提升公司的知名度和信任度。
公司简介写作可以分为“三步曲”： 1. 公司基本信息； 2. 公司竞争优势； 3. 公司发展前景。
公司简介写作（2）
1. 公司基本信息：这个部分主要介绍：（1）公司名称（2）公司地址（3）公司业务范围（4）公司规模（员工数目、注册资金等）（5）联系方式（也可以放在简介的最后）
公司简介写作（5）
例如： Since Steven WENG founded the Company on March 7th, 1991, the company has been developing soundly fast from a small partnership to the present international company.
公司简介写作（8）
3.公司发展前景：这一部分也十分重要。公司发展前景能进一步给客户以吸引力，因为客户不愿意与前景不看好的公司做生意该部分可以包括公司目前的发展状态、公司目前已经实施的发展计划以及未来的发展走势,等等。例如：
公司简介写作（9）
Responding to the fast market changes, we will focus on the next generation building technology development .We stick to the philosophy of “Green Building, Green World“.
公司简介写作（6）
在公司竞争优势这部分，需要充分表现出公司的独特优势，如产品独一无二的特点、功能，或者服务的特色与众不同。总而言之，将公司的最强的优势he company proudly possesses a team of first-grade architects who are so original and professional. Besides, we have the technology to apply the best sophisticated building materials to …

商务英语写作 chapter_6

If not, one should politely give the reason that the complaints or claims cannot be accepted.—Refusal
When writing, act quickly, be clear and comprehensive(包容), maintain a friendly tone, and always be accurate(精确).
Adjustments & Refusals
It is said to be the most difficult business letter.
When you get a complaint or claim, you may either grant an adjustment or refuse it depending on the circumstances.
We add our apology for your trouble and promise to execute your orders in the future with maximum care and efficiency.
Refusal
Two goals: to say no; to maintain goodwill. Indirect order:
3. Refuse positively. 4. End with adapted, goodwill comment.
Example
Gentlemen: Thank you for your letter of …
concerning the 12 cases of videorecorders covering your order No. 139.

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公司简介写作（8）
3.公司发展前景：这一部分也十分重要。公司发展前景能进一步给客户以吸引力，因为客户不愿意与前景不看好的公司做生意该部分可以包括公司目前的发展状态、公司目前已经实施的发展计划以及未来的发展走势,等等。例如：
公司简介写作（9）
Responding to the fast market changes, we will focus on the next generation building technology development .We stick to the philosophy of “Green Building, Green World“.
公司简介写作（6）
在公司竞争优势这部分，需要充分表现出公司的独特优势，如产品独一无二的特点、功能，或者服务的特色与众不同。总而言之，将公司的最强的优势展现出来以吸引客户。例如：
公司简介写作（7）
The company proudly possesses a team of first-grade architects who are so original and professional. Besides, we have the technology to apply the best sophisticated building materials to …
公司简介写作（5）
例如： Since Steven WENG founded the Company on March 7th, 1991, the company has been developing soundly fast from a small partnership to the present international company.
公司简介写作（10）
The end
第六章公司简介写作
公司简介写作（1）
公司简介（Profile)属于营销文本，其目的是通过介绍公司提升公司的知名度和信任度。
公司简介写作可以分为“三步曲”： 1. 公司基本信息； 2. 公司竞争优势； 3. 公司发展前景。
公司简介写作（2）
1. 公司基本信息：这个部分主要介绍：（1）公司名称（2）公司地址（3）公司业务范围（4）公司规模（员工数目、注册资金等）（5）联系方式（也可以放在简介的最后）
公司简介写作（3）
例如：
ABC PLC, founded in 1991 and located at No.1888,HaiGang Avenue, Pudong New Area, Shanghai, China, specializes in architecture, with a staff of 3,000 working in thirty-seven outlets all over the world….
Some large orders have made the company worldfamous, such as: Shanghai Jinmao Tower, Shanghai Centre. etc. which we completed with premium quality and with our customers’ smiles. …
We are to merge some companies in the following year and establish Head Offices in China, USA, France, Australia and so on.
ABC PLC operates based on the firm belief that profits of a company come from happiness of its employees and appreciation from its customers. We will fully undertake corporate social responsibility and continue leading world building business to ultimately maximize our shareholders’ value. …
公司简介写作（4）
2. 公司竞争优势部分主要包括以下内容：（1）公司历史（有时悠久的历史能增强客户的
信任感。）（2）公司业绩：公司以往突出的业绩能说明公
司的实力。（3）公司的“拳头”产品：“拳头”产品是公司的
有竞争力的产品。（4）公司的研发能力：如ห้องสมุดไป่ตู้高素质的研发人员，
学历高、工作经验丰富、创新能力强等。研发力量强大说明公司后劲十足，能应时满足顾客对产品的新要求。