Starting Business Unit12-14
(精品) MBA 商务英语课件：Starting a business
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
Tags that can end misery of lost luggage
Only 0.9% of Franchises fail
Doesn’t suit people who don’t like to follow other systems/people Offer some independence and you don’t work for someone else
Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. ‘An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.’ If the initial fee can be raised it’s an ideal opportunity to stretch those entrepreneurial wings.
商务英语Unit 14 参考答案
Unit 14 LeadershipPart I Business V ocabulary1 As we are one of the leading importers in this line, we are _______ D _____ to handle large quantities.A at a positionB of a positionC on a positionD in a position2 We offer you the following items _______D _______ your reply reaching here by May21 our time.A subjecting toB to subject toC subjects toD subject to3 ______ A _____ your prices be in line, you will find a ready market for the products.A ShouldB To provideC ProvidedD Provide4 We confirm our e-mail of yesterday, _______ C ________ as follows.A readsB readC which readsD which reading5 Our latest design has won worldwideB.A popularB popularityC popularlyD popularize6 Art. No. 823 enjoys the fame of wideC.A sellingB salableC salesD sell7 As the goods are __ A _ great demand we regret being unable to cover your requirements.A inB onC ofD having8 Your payment terms are Dto us.A agreeB agreedC agreementD agreeable9 We would suggest _______ B ______ your own interest that you fax us your acceptance as soon as possible.A withB inC forD at10 Their latest products are ______B ________.A on scare supplyB in short supplyC Not preparingD with abundant supply11 We cannot _________B________ our offer open for more than three days, so please fax us your acceptance immediately.A haveB leaveC remainD make12 We are _________ D ______ your letter of June 24 offering us 50 metric tons of Groundnut Kernels.A at receipt ofB on receipt forC in receipt forD in receipt of13 Some customers requested us to ______ D _______ our price because they considered it too high.A put downB get downC take downD bring down14 Great demand in the market resulted ______A_______ the increasing prices of the digital cameras.A inB fromC forD at15 _________ B ______ we appreciate your intention, we regret that we cannot entertain any fresh order.A AsB ThoughC MuchD So16 _________ B _________ we would like to supply you with the product, we are unable to fill your order.A As much asB Much asC Very muchD As17 __________ C ______ heavy commitments, we cannot accept any fresh orders.A SinceB BecauseC Owing toD As18 We are fully aware _______ A _______ the trouble you are faced with.A ofB inC atD /19 Increased productions results _____C _____ the adoption of new production method.A inB atC fromD on20 The Buyers demand that the goods _________ D _________ within a week.A must shipB should shipC must be shippedD be shippedPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 首席执行官ChiefExecutive Officer2 资本结构capital structure3 宗教价值观religious values4 语音邮件voice-mail5 信息量volume of information6 商业领导Business Leader7 现任职位present position8 个人素质personal qualities9 管理理念management style10 业绩记录trackrecord11 商业技能commercial skill12 营销战略Marketing Strategy13 决策decision-making14 现金奖励Cashreward15 年终奖end-of-year bonus16 职业发展计划career development plan17 销售代表SalesRepresentative18 股东价值shareholder value19 财富创造者wealth creator20 两位数增长Double-digit growthPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation onthe Answer Sheet. This part totals 20 points, two points for each sentence.1. The word “manager” has too often come to be synonymous with control.“经理”这一词总给人一种和控制相类似的感觉.2. The world will belong to passionate, driven leaders – people who not only have enormous amounts of energy but who can energize those whom they lead.世界将属于那些富有热情,干劲十足的领导人.不仅要有巨大的活力,还要能够激励他们领导的员工.3. Above all else good leaders are open. They go up, down, and around their organizations to reach people.最重要的是好领导都是开诚布公的。
商务英语综合教程(上册)Unit 14 Insurance
Text
Unit 14 Insurance
2 Each of these events resulted in serious loss to many
people. Some of the loss was property, and could be partly replaced. Other events, however, caused serious injury – even loss of life – to people. No amount of money can bring those people back to life, but insurance can help relieve some of the financial strain on their survivors.
Text
Unit 14 Insurance
11 Over 4,800 companies in the United States sell
insurance protection.
12 You will usually buy insurance from a representative
of the company who is known as an insurance agent. This person is licensed by the state in which he or she sells insurance. Some insurance companies do not employ agents but sell their insurance through such organizations as retail stores and banks.
商务英语综合教程(中级) Unit 12-《商务英语综合教程》(中级)
contribute to…
in real time
take…into consideration
on one’s way to do…
show off
as…as…
exceed expectations
deliver with integrity
develop a take-charge attitude initiated with confidence and enthusiasm
in communication; • 4. to learn how to use body language in
communication; • 5. to learn differences between men and
women in communication.
A. Brainstorming
intend to use in business communication?
B. Business Knowledge
Pre-reading Questions
1. How important do you think communication is in workplace?
2. What can be called an effective communicator? 3. Do you know any communication skills?
1. Which of the methods in the above box do you use most often for communicating?
2. Does your choice depend on… ● who you are communicating with? ● the purpose of the communication? ● something else? 3. Is there any other communication media you have used or
商务英语Unit14参考答案
Unit 14 LeadershipPart I Business V ocabulary1 As we are one of the leading importers in this line, we are _______ D _____ to handle large quantities.A at a positionB of a positionC on a positionD in a position2 We offer you the following items _______D _______ your reply reaching here by May21 our time.A subjecting toB to subject toC subjects toD subject to3 ______ A _____ your prices be in line, you will find a ready market for the products.A ShouldB To provideC ProvidedD Provide4 We confirm our e-mail of yesterday, _______ C ________ as follows.A readsB readC which readsD which reading5 Our latest design has won worldwideB.A popularB popularityC popularlyD popularize6 Art. No. 823 enjoys the fame of wideC.A sellingB salableC salesD sell7 As the goods are __ A _ great demand we regret being unable to cover your requirements.A inB onC ofD having8 Your payment terms are Dto us.A agreeB agreedC agreementD agreeable9 We would suggest _______ B ______ your own interest that you fax us your acceptance as soon as possible.A withB inC forD at10 Their latest products are ______B ________.A on scare supplyB in short supplyC Not preparingD with abundant supply11 We cannot _________B________ our offer open for more than three days, so please fax us your acceptance immediately.A haveB leaveC remainD make12 We are _________ D ______ your letter of June 24 offering us 50 metric tons of Groundnut Kernels.A at receipt ofB on receipt forC in receipt forD in receipt of13 Some customers requested us to ______ D _______ our price because they considered it too high.A put downB get downC take downD bring down14 Great demand in the market resulted ______A_______ the increasing prices of the digital cameras.A inB fromC forD at15 _________ B ______ we appreciate your intention, we regret that we cannot entertain any fresh order.A AsB ThoughC MuchD So16 _________ B _________ we would like to supply you with the product, we are unable to fill your order.A As much asB Much asC Very muchD As17 __________ C ______ heavy commitments, we cannot accept any fresh orders.A SinceB BecauseC Owing toD As18 We are fully aware _______ A _______ the trouble you are faced with.A ofB inC atD /19 Increased productions results _____C _____ the adoption of new production method.A inB atC fromD on20 The Buyers demand that the goods _________ D _________ within a week.A must shipB should shipC must be shippedD be shippedPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 首席执行官ChiefExecutive Officer2 资本结构capital structure3 宗教价值观religious values4 语音邮件voice-mail5 信息量volume of information6 商业领导Business Leader7 现任职位present position8 个人素质personal qualities9 管理理念management style10 业绩记录trackrecord11 商业技能commercial skill12 营销战略Marketing Strategy13 决策decision-making14 现金奖励Cashreward15 年终奖end-of-year bonus16 职业发展计划career development plan17 销售代表SalesRepresentative18 股东价值shareholder value19 财富创造者wealth creator20 两位数增长Double-digit growthPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation onthe Answer Sheet. This part totals 20 points, two points for each sentence.1. The word “manager” has too often come to be synonymous with control.“经理”这一词总给人一种和控制相类似的感觉.2. The world will belong to passionate, driven leaders – people who not only have enormous amounts of energy but who can energize those whom they lead.世界将属于那些富有热情,干劲十足的领导人.不仅要有巨大的活力,还要能够激励他们领导的员工.3. Above all else good leaders are open. They go up, down, and around their organizations to reach people.最重要的是好领导都是开诚布公的。
商务英语Unit 12 参考答案
Unit 12 StrategyPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 Your order is packed in cartons lined with ___C____________ material.A water-tightB water-provedC water-proofD water-proven2You may rest assured that the ______B_______ will be seaworthy.A packageB packingC packD packaging3We require the bicycles to be packed in a wooden case __C____ with soft materials.A fullB supportedC paddedD surrounded4 There is always a lot of ______B______ to attend to on a Monday morning.A lettersB correspondenceC communicationsD information5 We will pack the goods according to our usual practice if we do not hear from you __ B the contrary.A onB toC inD as6 The mass production C lower cost.A result fromB result onC results inD resulted with7 The overall D _____ of the case are 100cm×80cm×60cm.A volumeB weightC capacityD dimensions8 Please have the goods packed in strong packing, so as to prevent the case_____D____ damage.A inB out ofC outD from9 The notice given by the shipper after the shipment of the goods is called shippingC .A noticeB instructionC adviceD documents10 We hope that your customers will not object to A the goods in wooden case.A packingB packC wrapD wrapping11 Your body __C___ usually gives other people information about how you really feel.A looksB impressionC languageD relationship12 John and Jackson are business _____C________ and have arranged to meet at thesales conference.A representativesB customersC associatesD officers13 I’ve given the latest sales _____B_______ to our General Manager but he hasn’thad a chance to look at them yet.A amountsB figuresC volumeD facts14 Make sure that the addressee’s job ____A__________ is correct.A titleB styleC nameD type15 A well written letter always gives a good ______C________.A ideaB responseC impressionD point16 If you are __D___________ in attending, please let me know as soon as possible.A concernedB pleasedC wantedD interested17 You must _____A_______ your application by the end of the week.A submitB subdueC subscribeD subcontract18 We should ___B__ staff to maintain the no-smoking policy throughout thebuilding.A suggestB encourageC manageD discourage19 We are writing to _____D______ the arrangements we made with you.A conductB makeC confineD confirm20 I’ll put you _______C________ to the Sales Department.A overB offC throughD inPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 董事会board of directors2 工会代表union representatives3 合资企业Joint venture4 电影发行Film distribution5 经济运动an economy drive6 成本削减Cost cutting7 宗旨说明mission statements8 研究型公司a research-based company9 公司合并Company merger10 公司战略company strategy11 管理空缺Management opening12 管理团队Management team13 经销渠道Distribution channel14 并购acquisition15 商业伙伴Business partner16 发展态势development trend17 股东年度大会annual general meeting18 收购出价a takeover bid19 公司标志Company logo20 特许经营体制Franchising systemPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The takeover is the biggest made by a western pharmaceuticals producers in eastEurope.该收购是西方制药生产商在东欧的最大的一次收购。
starting business(原文+翻译)
Unit 1 introduce yourself 自我介绍GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thanks詹妮．罗斯：谢谢CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫．哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮．罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫．哈里斯：今天上午真冷。
JENNY ROSS: Yes. V ery cold.詹妮．罗斯：是的。
真的很冷。
CLIVE HARRIS: Good morning, Geraldine.克莱夫．哈里斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Mr. Harris. Your newspaper and your post.杰拉尔丁：早上好，哈里斯先生。
这是你的报纸和信件。
CLIVE HARRIS: Thank you very much.克莱夫·哈里斯：非常感谢。
JENNY ROSS: Good morning, Kate.詹妮．罗斯：早上好，凯特。
KATE MCKENNA: Good morning, Jenny. How are you?凯特．麦凯纳：早上好，詹JENNY ROSS: I'm fine, thank you.詹妮．罗斯：很好，谢谢。
商务英语Unit-12-参考答案
Unit 12 StrategyPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 Your order is packed in cartons lined with ___C____________ material.A water-tightB water-provedC water-proofD water-proven2You may rest assured that the ______B_______ will be seaworthy.A packageB packingC packD packaging3We require the bicycles to be packed in a wooden case __C____ with soft materials.A fullB supportedC paddedD surrounded4 There is always a lot of ______B______ to attend to on a Monday morning.A lettersB correspondenceC communicationsD information5 We will pack the goods according to our usual practice if we do not hear from you __ B the contrary.A onB toC inD as6 The mass production C lower cost.A result fromB result onC results inD resulted with7 The overall D _____ of the case are 100cm×80cm×60cm.A volumeB weightC capacityD dimensions8 Please have the goods packed in strong packing, so as to prevent the case_____D____ damage.A inB out ofC outD from9 The notice given by the shipper after the shipment of the goods is called shippingC .A noticeB instructionC adviceD documents10 We hope that your customers will not object to A the goods in wooden case.A packingB packC wrapD wrapping11 Your body __C___ usually gives other people information about how you really feel.A looksB impressionC languageD relationship12 John and Jackson are business _____C________ and have arranged to meet at thesales conference.A representativesB customersC associatesD officers13 I’ve given the latest sales _____B_______ to our General Manager but he hasn’thad a chance to look at them yet.A amountsB figuresC volumeD facts14 Make sure that the addressee’s job ____A__________ is correct.A titleB styleC nameD type15 A well written letter always gives a good ______C________.A ideaB responseC impressionD point16 If you are __D___________ in attending, please let me know as soon as possible.A concernedB pleasedC wantedD interested17 You must _____A_______ your application by the end of the week.A submitB subdueC subscribeD subcontract18 We should ___B__ staff to maintain the no-smoking policy throughout thebuilding.A suggestB encourageC manageD discourage19 We are writing to _____D______ the arrangements we made with you.A conductB makeC confineD confirm20 I’ll put you _______C________ to the Sales Department.A overB offC throughD inPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 董事会board of directors2 工会代表union representatives3 合资企业Joint venture4 电影发行Film distribution5 经济运动an economy drive6 成本削减Cost cutting7 宗旨说明mission statements8 研究型公司a research-based company9 公司合并Company merger10 公司战略company strategy11 管理空缺Management opening12 管理团队Management team13 经销渠道Distribution channel14 并购acquisition15 商业伙伴Business partner16 发展态势development trend17 股东年度大会annual general meeting18 收购出价a takeover bid19 公司标志Company logo20 特许经营体制Franchising systemPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The takeover is the biggest made by a western pharmaceuticals producers in eastEurope.该收购是西方制药生产商在东欧的最大的一次收购。
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Unit12 Part1 Business letters and presenting informationDon Braadley:We haven't decided on the plan of action yet. We must outline a strategy, but first let me summary what we're said so far. This is a critical situation. We know J.K. Toys are playing to win. And we know that right now they have the edge. So, let's look at the down side. What are their advantages? They have a large market share; They have a cheeper product; They have an earlier launch date, and we think they have a large advertising budget.Kate Mckenna:Their strategy is very clear: they want our share of the market, both the European market and the export market.Don Bradley:We cannot let them succeed. We have to consider which of these factors we can influence. Kate, any ideas?Kate mckenna:There are two immediate things we can do:We can increase our advertising budget and bring forward the launch date.Don Bradley:Derek, is that feasible?Derek Jones:I don't think so.Clive Harris:I've got some news for you all.Don Bradley:Okay, just a second. I'll switch on the speaker. Okay, Clive, go ahead.Clive Harris:I've got some useful information from Peter Day:First of all, they are moving too fast. They haven't down their sums.Derek Jones:Clive, this is Derek. Do you know how large the production run's going to be?Clive Harris:It's going to be around 300 thousand units.Derek Jones:That's about what we hoped--more 450 thousand and we've got problems.Kate Mckenna:This is Kate. I've got a question.Clive Harris:Go ahead, Kate.Kate Mckenna:Were you able to find out anything about their overseas marketing strategy?Clive Harris:Well, I'll tell you this Kate:They won't crack the American market --we're a few steps ahead of them there and I want you to exploit that advantage -- you need to get out there fast. Look I'll ring off now. I 'll get back to the office as soon as I can.Unit 12 part2Don Bradley:The most important thing now is to let all of the sales force know about this change in our game plan. Jenny we need to write them at once. We need to give them some of the background to this ---about what J.K. Toys are planning, and about our new market strategy--that's 1. the launch date 2. the price cut And 3. the increased advertising buddget.Kate Mckenna:We need to make it clear that "Big Boss" is absolute priority.Don Bradley:Jenny, could make a draft of that and we get it out as soon as possible.Edward, you 've been very quite ---what else can we do in market?Edward:We must get into Mr. Simith's catalogue. He's chosen Dealer Dan, and he's decided not to include "Big Boss".Kate Mckenna:I don't think he'll change his mind now.Clive Harris:I'll deal with Mr. Smith-- I'll write to him straight after the meeting and let you have a copy.Jenny, I'd like to dictate a letter which need to be faxed as soon as possible to Mr. Smith.Jenny Ross:Right, I'm ready.Clive Harris:Dear Mr. Sith, I have learned that you have decided to select Dealer Dan for your catalogue, instand of "Big Boss". I understand that your reasons for rejecting "Big Boss" are as follows:1. That the unit cost will be 30% higher than the rival product.2. That the launch date of Big Boss will be three weeks late.3. That J.K. Toys, the manufacturer, will mount an extensive advertising campaign to coincide with the launch date of the product and the mailing date of your catalogue.I would like you to reconside your decision in the light of the following:1. Bibury Systems have rescheduled the launch date of Big Boss to January 15th, one week before the planned launch of Dealer Dan.2. Because of the market profile of your catalogue, we have decided to offer you an extra 2.5% commission on sales through the catalogue in exchange for exclusivity.3. In addition, Bibury Systems are prepared to offer your customersa discount of 15% on the recommended retail price.I am sure that this new information will encourage you to econsider your decision and inclued "Big Boss" in your Spring Edition.I look forward to receiving your thoughts on this matter.Your sincerely, Clive Harris MD Bibury Systems.----The end of Unit 12Unit 13 Part 1 Travelling on BusinessClive Harris:We have direct competition from J.K. Toys. We have to make sure that the sales and marketing campaign for "Big Boss" is the best we have ever done. So we are going to have to make a extra effact. We have brough the launch date forward to January 15th. It will be very tight, but I am surethat we can make this deadline. Do you agree? So let's just outline what we going to do. Kate, I think you should get the sales people in the States as soon as possible.Kate Macknna:Ok, I will be on the frist available flight.Clive Harris:You also make sure that they understand how important this "Big Boss" project is.Kate Macknna:should I talk to our UK agents as well?Clive Harris:No, I think you ought to leave that to Don.Kate Macknna:Okay.Clive Harris:Derek, I think you should visit the component suppliers that Don saw last week. Confirm that they can meet these new deadlines. It's essential that they deliver on time,on spec and on price.Derek Jones:Okey.Clive Harris:Don, what are your plans?Don :I have arranged to go to see some of our overseas franchise holders next week.Clive Harris:What countries are you going to?Don:I am going to Italy, Egypt and Germany.Clive Harris:I don't think you should go, Don. I think you ought to stay at head office. It is essential that you co-ordinate the new launch strategy.Don Bradley:Okay, I don't want to cancel those meetings. could I send Edward?Clive Harris:Do you think he's ready for that?Don Bradley:Edward is very capable. And I think a little international business travel will broaden his horizons.Clive Harris:Yes, certainly. Send Edward, but you ought to brief him very carefully.Don Bradley:Sure.Clive Harris:Good, I will talk to the bank. I will try to re-schedule the loan. It wouldn't be easy.Don Bradley:Geraldine, have you seen Edward?Geraldine:He was here a second ago.Don Bradley:Thanks.Unit 13 Part2 Traveling on BusinessAirport Announcer's Voice: Passenger Clark please contact information desk.Check-in Steward:Thank you have a good flight.Could I have your ticket and passport, please?Good afternoon, Mr. Green. Smoking or non-smoking?Edward Green:Non-smoking, please.Check-in Steward:would you like a window or aisle seat?Edward Green:A window seat, please.Check-in Steward:And do you have any luggage?Edward Green:Just one suitcase and one piece of hand luggage.Check-in Steward:Put it on the scales, please. That's fine Mr. Green. Here's your boarding card. Boarding at gate 3 in about half an hour. The duty free lounge is through passport control and turn left.Edward Green:Thank you.Kate Mckenna:Hello, Are there any message for me? I'm in room 1637.Hotel Receptionist:Yes, Mr. Mckenna, there is a fax here and a telephone message.Kate Mckenna:Thank you. Oh, and I wonder if you could help me. A colleague of mine want to meet me at this restaurant. Could you tell me the best way of getting there?Hotel Receptionist:Well, it's a five minute walk or you can get a cab. Would you like us to call a cab for you?Kate Mckenna:That's very kind of you, but I would like to walk. Could you tell me where I am on this map?Hotel Receptionist:Right. We are here. The restaurant is there. So you take a right out the hotel, here, and it's a couple of blocks down. The entrance is justoff the side-walk.Kate MckennaThank you.Jenny Ross:Edward, did you have a good journey?Edward Green:Excellent. I brought you back a little souvenir.Jenny Ross:Edward! Thank you and how was your meeting with Mr. Lang inFrankfurt?Edward Green:Very successful, I think.Jenny Ross:Did you go for a meal?Edward Green:A very good meal. We had....Jenny Ross:And who paid for it?Edward Green:I did. Or rather Bibury System did.Jenny Ross:How did you manage that?Edward Green:Just before the bill came, I asked to be excused and then I paid the waiter.Kate Mckenna:I'd like to check out, please.Hotel Receptionist:Certainly mandam. Have you taken anything from Minibar this morning?Kate Mckenna:No, there are two bags in my room.Hotel Receptionist:I'll just call the bell captain. Here is your final account. Is something wrong?Kate Mckenna:No, I am just not certain what this item refers to.Hotel Receptionist:Ah... let me check... That's a deposit against the use of the conference facilities on Thursday.Kate Mckenna:Oh, I see. Could I have a separate receipt for that please?Hotel Receptionist:Of course, madam. I'll just print one out for you.Kate Makenna:And can I just double check that I'm booked in here for two nights, starting Wednesday.Hotel Receptionist:That's right Ms. Mckenna. We look forward to seeing you again on Wednesday evening.Unit 14 Presenting a New ProductKate Mckenna:Ladies and gentlemen, thank you very much for coming this afternoon. In the next hour or so I'm going to introduce you to a completely new concept in toy manufacture.I should begin by talking about the market research which lead to the development of this product.Then I shall explain the technical developments, the productiong and our marketing strategy.finally I shall outline our recommendations as to how you can make this product as a success in your territory.By the end of the hour you will be able to see why Bibury Systems are so committed to this new venture and why we are so confident that we cancapture the Amercian market.So let's begin with the background....Jenny Ross:Can I speak to Phil Watson please? This is Jenny from Bibury Systems.Phil Watson:Hello, Phil Watson.Jenny Ross:Phil, this is Jenny from the Marketing Department of Bibury Systems.Phil Watson:Hi, Jenny. How's life?Jenny Ross:Complicated. I've been leaving urgent message for you for the last few days, but obviously haven't seen them.I'm afraid it looks like our competitors, J.K. Toys, have got something that is very similar to Big Boss.Phil Watson:Oh no. How similar?Jenny Ross:It's bad new. J.K. Toys are launching their product in six weeks time, so we have decided to bring forward our launch date again. Can you bing over your designs so Don can see them?Phil Watson:They're not finished yet, but I'll bring everything I have...Kate Mckenna:So to sum up, everything indicated that the market was ready for a hi-tech product, a product that would appeal to both parents and children, a product that lets the user decide the character of the toy.Ladies and gentlemen let me introduce a break-through in toy technology.Ladies and gentlemen, I give you Big Boss.Big Boss:My name is Big Boss.In six months's time everyone here in the United States of Amercia will be talking about Big Boss.And you, my friends, can take a share in my incredible success.Clive Harris:Derek, I got 15 minutes. That's all. I have a meeting with your accountant.Derek Jones:I would like you to take a look. It won't take long.It's a development of Big Boss.It's Big boss Mark 2.Clive Harris:It's look a bit like Big Boss.Derek Jones:But it has emotions. It can cry, it can laugh, not just make the noise. Every doll of market can do that.No, Mark 2 can actually make the movements and the gestures. It's programed to look happy, sad, angry or tired at the touch of a button, or even by voice control.Clive Harris:Derek, I can see you do a lot of work on these. It does look ingenious. How long has it take you?Derek Jones:Months. I think it's a really breakthrough.Clive Harris:How difficult will it be to manufacture?Derek Jones:We have new materials here. Have you seen the new treated plastics? They are very flexible. They are much more adaptable than the Big Boss material. And we have the technology. Take a look at this basic designs.I will show you what I mean.Clive Harris:It will cost fortune to develop. It'll cost 3 times as much as Big Boss.Derek Jones:Not that much. It is an expensive product, but Big Boss is selling upmarket.Clive Harris:Let's see what Don and Kate say, but I think it will cost too much.Kate Mckenna:To conclude the presentation we have seen that Big Boss can succeed in the American market. We have product that can give the user more than anything else on the market. There is nothing that can touch it.Our competitors cannot deliver the technology. They cannot match our price and they cann't compete with our television campaign. Big Boss is going to be coast to coast at peak hours every day in the new year. And how much are we spending on this campaign?Well, let's have a look at the individual territories.Phil Watson:This is the wording, which I agreed with Edward.Don Bradley:Fine, it's very clare, and I think it's colours work very well.Phil Watson:We'll have three different photographs of the boss on the display.Don Bradley:Yes, I like this two still but I'm not sure about that one.Phil Watson:There are plenty of options. Have a look at these contact sheets.Don Bradley:How soon will this be camera-ready?Phil Watson:By next Tuesday.Don Bradley:I really need this for tomorrow.Phil Watson:Tomorrow? That's difficult.Don Bradley:How difficult?Phil Watson:It will be ready for tomorrow. The End of Unit 14。