M4U1Welcome to the unit&Reading1学案

UNIT One AdvertisingPeriod 1: Welcome to the unit & Reading 1I. 结合语境，写出黑体单词在句中的汉语意思。

1. If you want to sell your old sofa, why not put an advertisement in a newspaper? () 2. Naturally, we'll do our best to persuade people to buy our products. ( )3. Only the most skillful pilots are employed by airlines. ( )4. They have imprisoned an innocent man. ( )5. Joan commented that it was a better play than usual, and I agreed. ( )6. We have made a new kind of medicine to cure the new disease. ( )7. This is a hospital for those people who suffer from mental disease. ( )8. He s the leader of the campaign . ( )9. The railway will benefit several provinces. ( )10. He consulted the workers to understand the technical process. ( )II. 短语互译1. 旨在，目的是2. 虽然，即使3. 上……的当，受……的骗4. 欺骗，捉弄5. 涉及，关于；处理，应付6. bad breath7. be used to sth8. for free9. fell pleased with10. be aware ofI. Enjoy some beautiful ads and answer questions.课前自测&预习课堂探究&诱思1.Where can we find these ads ?2.Why do you like these ads ?They are quite and we can get some information from them. II. Read the text quickly and answer the following questions.1.What is an advertisement ?2.What are PSAs meant to do ?3.When did China begin a nationwide public service advertising campaign ?III. Read the text again and choose the best answer.1.Which of the following ads belong to PSAs ?A.One soup to buy, another will be given for free.B. Charming smiles shine from film stars.C. Y es to life, no to drugs.D. TCL,Today China Lion.2.Which of the following statements is TRUE about ads according to the text ?A. There are only two types of ads-commercial ads and public service ones.B. Ads usually tell us the true things because of the power of laws.C. "Bright-Teeth fights bad breath" means the toothpaste can cure bad breath.D. One of the goals of the ads is to attract customers to believe what the sellers sell.3.What's the goal of the PSAs ?A. To play tricks on customers.B. To serve the public.C. To teach and help us lead better lives.D. Both B and C.4.Why do you think the author suggest we be smart about ads ?A. Because some of them may trick us.B. Because we may not need some of the products they promote.C. Because some of the contents of the ads may not be true.D. All of the above.5.The similarity between commercial ads and PSAs lies in that .A. they are presented in the same way---through words and pictures.B. they have the same purpose.C. they 're all meat to be helpful.D. not all commercial ads tell the complete truth, nor do PSAs.IV. Read the text carefully and fill in the form below.Tile : 1.Definition An advertisement uses words and pictures to 2. people to buy something.Main 3. CommercialadvertisementsPeople should pay for them to 4. a product or service.Generally, they are not altogether 5. .Sometimes they play 6. on us.Public serviceadvertisementsThey are often run for 7. .They are made to 8. the public.We can often learn a lot by following the9. they give.Conclusion We must all use our 10. and not be a slave them.I. Choose the one answer that best completes the sentences from the passage.1.Nowadays, we can find advertisements almost we go.A.whicheverB. whateverC. whereverD. Whenever2.A commercial advertisement is one which someone has to advertise a product or service.A. paid offB. paid backC. paid upD. paid for3.However, we still must be aware the skillful methods in ads to try and sell us things.A.of; usedB. of; usingC. that;usedD. that;using4.PSAs use some of the same methods, like attractive pictures and clever language, but they are made the public.A.to serve forB. to serveC. serve forD. Serve5.There are even PSAs to teach us to live healthy lives.A.whatB. whyC. whenD. how即时训练&达标II. Translate the following sentences into Chinese.1.An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.2.Even if an ad does not lie, it does not mean it is altogether innocent.3.This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that !4.Not all ads play tricks on us though.5.Our government understands this and has been using PSAs to educate people for many years. III. Fill in the proper words according to the passage.An advertisement uses words and pictures to 1. people to buy a product or service, or to believe in an idea. Newspaper, magazines, the Internet, radio and television are the most2.places to find them. There are two main types of advertisements---3. advertisements and public service advertisements (PSAs). The first one is one which someone has paid for to4. a product or service. PSAs are often run for free, and are5. to educate people about health, safety, or any other problem that affects public6. .There are laws to protect people from advertisements that 7. people. However, we still must be aware of the 8. methods used in advertisements to try and sell us things. When it 9. to advertisements, we must all use our 10. and not be a slave to them.。