E-commerce PPT

合集下载

Chapter 12 E-commerce

Section 2. Retailing in E-commerce electronic marketing structure
Electronic marketing can be classified as consumer-oriented (B2C) and business oriented electronic marketing (B2B).
Full cyber marketing versus partial cyber marketing
Full cyber marketing (or pure cyber marketing) means the companies like Amazon sell their products and services only through the Internet, whereas partial cyber marketing means the companies like Barnes & Noble sell not only through the Internet but also through traditional physical stores.
If a manufacturer’s site does not have high visibility, just opening a home page and passively waiting for customers’ access may not contribute greatly to sales. Therefore, it is necessary for companies to heavily advertise their Web sites’ address. Any cost-effective advertisement can be employed for this purpose. One may link the site to famous electronic directories, and most manufacturers need the directory service of intermediaries. These intermediary sites are called electronic shopping malls (or e-mails). We can observe two types of electronic shopping malls: electronic distributors and electronic brokers (e-broker). If the email takes responsibility for order fulfillment, it is an electrozon and Online JCPenney. In contrast, electronic brokers only help the search process, for example, Internet Mall. The actual order is forwarded to a manufacturer or distributor.

unit 7 _e_commerce_ppt

Section 2-1
13
Benefits and Characteristics of ECommerce
Web sites enable businesses to track customers’ purchasing habits.
Section 2-1
14
Benefits and Characteristics of ECommerce
If a customer will not accept a substitute, even when there are many other comparable products available, he or she is demonstrating brand loyalty.
brand loyalty refers to a customer’s preference for a particular product
Section 2-1
9
E-Commerce versus E-Business
Government, not-forprofit organizations, and corporations all conduct e-business.
e-business any process a business conducts over a computer network
Chapter 7
E-COMMERCE
1
Learning Objectives
• • • • • • • • • Describe electronic commerce, its scope, benefits, limitations, and types. Understand auctions and bartering. Describe the major applications of business-to-consumer commerce, including service industries, and major issues faced by e-tailers. Discuss the importance and activities of online advertising. Describe business-to-business applications. Describe emerging EC applications such as intrabusiness and B2E commerce. Describe e-government activities and consumer-to-consumer ecommerce. Describe the e-commerce support services, specifically payments and logistics. Discuss some ethical and legal EC issues. Describe EC failures and strategies for success.

电子商务课件unit1(2024)

27
电子商务物流模式与选择
1 2
电子商务物流模式
自营物流、第三方物流、第四方物流等。
电子商务物流模式的选择
根据企业规模、业务需求、成本预算等因素综合考虑，选择最适合的物流模式。
3
电子商务物流模式的发展趋势
向智能化、绿色化、全球化方向发展。
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供应链管理与优化
要点一
供应链管理的定义
7
电子商务的分类与应用领域
要点一
B2B（Business-to-Business）
企业与企业之间的电子商务模式，如供应链管理和采购平台等。
要点二
B2C（Business-to-Consumer ）
企业与消费者之间的电子商务模式，如网上零售和在线购物等。
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电子商务的分类与应用领域
16
03
电子商务模式与案例分析
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B2B电子商务模式
定义
B2B（Business-to-Business）电子商务模式是指企业与企业之间通过互联网进行交易活动的商
业模式。
特点
交易双方均为企业或商家，交易规模大，交易过程复杂。
案例分析
阿里巴巴是B2B电子商务模式的典型代表，通过搭建一个线上的交易平台，帮助全球的中小企业寻找合适的买家和卖家，实现跨
电子支付的意义
电子支付提高了支付的效率和便捷性，降低了交易成本，促进了电子商务的发展。
23
电子支付工具与方式
信用卡支付
通过信用卡进行在线支付，包括输入卡号、有效期、CVV码
等信息完成支付。
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第三方支付

e-commerce_ppt_ch01

Consumer as passive targets
Mass-marketing driven
Sales-force driven Fixed prices
Information asymmetry信息不对称
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-11
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Slide 1-17
Information Density
The total amount and quality of
information available to all market participants. The internet reduces information collection, storage, processing, and communication costs while increasing the currency, accuracy, and timeliness of information. 信息密度增强效率减少信息收取过程

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-4
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Slide 1-5
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-13

名校商务英语课件Unit 6-E-commerce

• The world has not witnessed such a dramatic change in business since the industrial revolution • International e-commerce is the way of future, but there is still a long way to go to make it perfect.
• B2C, the most common approach to ecommerce, refers to the retailing of products and services to consumers. This involves interactions and transactions between a company and its consumers. The main focus is to sell to consumers via the internet • Many e-commerce sites that are very successful in the B2C market. Markets where convenience, pricing and selection are major buying influences have done extremely well in B2C. • Customers have a greater choice of products at lower price than they typically experience while shopping at major outlet.
• E-commerce is the practice of buying and selling products and services over the internet, utilizing technologies such as the Web, EDI, email, e-fund transfers and smart cards. In brief, it is the online exchange or sale and purchase of goods and services. • 简单说：电子商务是指人们利用电子手段（网站、EDI、邮件、电子转帐、智能卡等）进行商业,贸易等商务活动。

电子商务英语 E-Commerce English PPT 课件 Unit 6

5. The issuing bank sends the 5. The issuing bank sends the transaction to the processor, either transaction to the processor, either authorizing the payment or not. (译 authorizing the payment or not. 文)
Page 9
Text Analysis
Credit card payment online is very convenient for consumers. However, a concern of consumers is the security while sending credit card information over the Internet. Consumers also want to be sure that no one will change their order and they are connected to the real vendor and not to an impostor. (译文) How to guarantee the safety of credit card payment online is the critical part for the development of electronic commerce.
Page 10
The Key to Exercises: Reading comprehension 1 (1) F (2) T (3) F (4) F (5) F
Page 11
The Key to Exercises: Reading comprehension 2

Unit 16Electronic Commerce《外贸英语函电》PPT课件

provides access to an online global marketplace which operates on a
24 hour basis，with millions of customers and thousands of products
and services.It also provides companies with new，more cost effective
Unit 16
Electronic
Commerce
Text
A
The term electronic commerce is heard frequently in modern
society.It is one of the most common business terms in use
as we embark on the 21st century.So what exactly is Ecommerce? It tends to mean different things to different
to place an order along with delivery and payment details directly into the
merchants inventory system.The wine is then dispatched from the supplier's
warehouse and in theory is delivered to the consumer without delay.
information.The intranet is usually accessed through the

电商ppt课件

配送中心
设立配送中心，进行商品的集中、分拣和配送，提高物流运作效率。
配送方式选择
根据商品特性、客户需求和运输条件，选择合适的配送方式，如快递、零担、整车等。
仓储管理
仓库选址
合理选择仓库地址，考虑交通便利、地价成本及市场需求等因素
。
仓库布局
优化仓库布局，合理划分存储区、拣选区、出货区等区域，提高仓储空间利用率。
电商支付安全与风险控制
加密传输
采用SSL/TLS加密技术，确保电商交易数据在传输过程中的安全。
实名认证
通过实名认证和银行卡绑定，提高账户安全性和交易真实性。
风险控制
利用大数据和人工智能技术，实时监测交易风险，预防欺诈行为。
赔付保障
电商平台提供交易赔付保障服务，对因非用户原因导致的交易损失进行赔偿。
根据产品的生产成本、营销费用等因素，加上期望的利润，制定价格
。
竞争导向定价
根据市场竞争对手的价格水平，结合自身产品特点，制定有竞争力的
价格。
价值导向定价
根据消费者对产品价值的认知程度，制定合理价格，以满足消费者需
求。
心理定价
运用数字、字母、颜色等手段，影响消费者心
理，提高购买意愿。
促销策略
支付宝
微信支付
作为国内最大的第三方支付平台，支付宝提供了便捷的在线支付和转账服务。
依托于微信社交平台，微信支付实现了线上线下的全覆盖，为用户提供了一站式支付体验。
银联在线
京东支付
作为国内银行卡组织，银联在线提供了跨行在线支付服务，支持多家银行账户绑定。
作为电商巨头京东旗下的支付平台，京东支付提供了快速、安全的在线支付服务。

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More males care about trustworthiness.
Contents
• What is E-commerce
• E-commerce Market in China
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B2C
C2C
E-commerce market breakdown – B2C & C2C
Breakdown: a list of its separate parts
B2C: Tmall C2C: Intergrated platforms minus TaoBao Tmall and B2C segment
The bright future is due to nine reasons:
• Sustainable growth in e-commerce users
• Attractive pricing on e-commerce platforms • New product categories • A wider range of product offerings
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Conclusion
Social media is a kind of low-cost brand communication tool. While, social media can spread bad news quickly .So be bold but cautious!
Customer demand has developed
to a new level
Contents
• What is E-commerce
• E-commerce Market in China
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• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Main reasons for choosing e-commerce website
More females care about brand awareness.
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Brand positioning
Jumeiyoupin Brand Communication Tools Strategy
Jumeiyoupin brand attitude strategy quadrants
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
China e-commerce GMV forecast
GMV : Gross merchandise volume
YoY growth rate: Year over year growth rate
Blueprint & Brand Marketing
Contents
• the definition of E-commerce
• E-commerce Market in China
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Challenges ahead
More players entering this area,
especially traditional retailers
The government is likely to release related rules to manage the industry
Contents
• What is E-commerce
• E-commerce Market in China
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• B2C E-commerce Key Factor: Brand
• E-Brand:Jumeiyoupin
• Conclusion
the Definition of E-commerce
A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business.
• Rising smart phone penetration • Rising e-commerce spending • Improving service quality • New technology to enable new forms of e-commerce experience • Social e-commerce
Negative motivation
Positive motivation
19
Contents
• What is E-commerce
• E-commerce Market in China
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To some extent, Taobao is not a good platform for small businessmen because of the intense competition. It is a pity that Chinese focus too much on the sell quantity and good reviews so that many sellers spend a lot of money in buying fake reviews to improve popularity.