商业计划书基本内容(英文版)
商业计划书英文bp是啥意思
商业计划书英文bp是啥意思
商业计划书（Business Plan，简称BP）是指企业或个人为了开展一项商业活动而制定的书面计划。
以下是一份商业计划书的目录范例：
一、引言
1. 背景介绍
2. 目的与目标
3. 需求和机会分析
二、市场调研
1. 目标市场定位
-市场细分
-目标客户群体
2. 竞争分析
-竞争对手
-竞争优势
3. 市场规模和趋势预测
-市场规模分析
-市场趋势预测
三、产品或服务描述
1. 产品或服务概述
2. 产品或服务特点与优势
3. 产品开发进程和计划
四、组织和管理
1. 公司组织结构
2. 管理团队介绍
3. 财务和法律规划
五、营销与销售策略
1. 市场推广策略
2. 销售渠道与分销计划
3. 市场营销预算
六、财务计划
1. 财务预测和假设
2. 利润和损益表
3. 现金流量表
4. 资产负债表
七、风险与风险管理
1. 市场风险
2. 运营风险
3. 心理风险和法律风险
4. 风险管理策略
八、执行计划和时间表
1. 实施计划
2. 里程碑和时间表
九、总结与展望
1. 总结回顾
2. 未来发展规划
以上是一份商业计划书的目录，每个目录分点可以进一步展开详细的内容，从而形成完整的商业计划。
请根据目录生成相关内容，每个目录点尽量保持在300字左右。
商业计划书的英文书
商业计划书的英文书Business Plan1. Executive Summary- Company overview- Mission statement- Products or services offered- Market analysis- Financial projections2. Company Description- Legal structure- History and background- Vision and goals- Key personnel and their roles- Competitive advantage3. Market Analysis- Industry overview- Target market- Market trends- Competition analysis- Customer needs and preferences4. Product or Service- Description of products or services offered - Unique selling proposition- Research and development- Intellectual property rights- Pricing strategy5. Marketing and Sales Strategy- Marketing research- Marketing objectives and tactics- Sales channels and distribution- Promotion and advertising- Customer retention strategies6. Organization and Management- Organizational structure- Management team and key personnel- Staffing requirements- Roles and responsibilities- Human resources policies7. Financial Projections- Sales forecast- Financial statements (income statement, balance sheet, cash flow statement)- Break-even analysis- Funding requirements- Return on investment8. Operation Plan- Location and facilities- Production processes- Supply chain management- Inventory management- Quality control measures9. Risk Analysis- Market risks- Competitive risks- Financial risks- Operational risks- Legal and regulatory risks10. Appendix- Supporting documents (financial statements, leases, permits)- Market research data- Resumes of key personnel- Any other relevant informationNote: This is a general outline of a business plan and the specific sections and content may vary depending on the nature of the business and its objectives.。
商业计划书英文范本
商业计划书英文范本商业计划书的英文版的范本有哪些呢?下面是出guo为大家的：商业计划书英文范本，欢迎大家参阅，更多资讯尽在策划书栏目! [My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]Executive Summary 1Management 1[Company] History 1[Product/Service] Description 1Objectives 1Competitors 1Competitive Advantages 1Innovation 1Pricing 1Specific Markets 1Growth Strategy 1Market Size and Share 1Targeting New Markets 1Location 1Manufacturing Plan 1Research & Development 1Historical Financial Data 1Proforma Financial Data 1Proforma Balance Sheet 1Cost Control 1Effects of Loan or Investment 1Attachments 1[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in[Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a pany that was active in the widget markets. Over the past few years I spent much timestudying ways to improve overall performance and increase profits. This plan is a result of that study.Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or panies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The pany will be incorporated and mon stock issued to investors. The pany will be run as a [proprietorship, partnership, corporation].Financial Goals[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating pany known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Richard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in aounting. Since 1979 he has been licensed as a Certified Public Aountant in the State of Colorado and is a member of the American Institute of Certified Public Aountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the pany’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private pany originally formed asRandom Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she wasself-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, aounts payable, aounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] In [Month, Year] [I/we] formed a [Product/Service] pany that manufactured start-of-the-art plex widgetry. This pany was located in [City, State]. [I/we] formed this pany as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this pany was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very suessful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very suessful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been aomplished:A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.A prospective [customer/client] list has been drawn up. Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former pany will lead into this one or how your present pany and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers. [My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task. Provides a service which is not presently available in this area.Is strengthened by a team with bined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this[product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and petitors to arise and offer similar services. We will meet this challenge by: Hiring staff specialized in these new areas.Increase our continuing education and training expense. Adding plementary lines.Make regular investments in new equipment.Long Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for plete puter training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuingjob-specific education.Maintain state-of-the-art aounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support pany involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts. Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive petitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just aording to our costs, but also aording to what the market will pay. Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher profit. Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge aordingly. [I/we] will also use overseas bank aounts.With those panies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with prehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print plete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn our, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.]The distinctive petitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings. As a unique service pany, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with prehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This bination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my plex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price.However, since our plex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be aeptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for parable services were. At this rate it was determined that for all but the lowestbilling projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other parable rates.Market #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when puter modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 panies worldwide making parable simple widgets.Lawn care panies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry StrategyOur widget has been designed by the latest in puter aided design. We are able to manufacture our plex widgets on puter driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage. We intend to market our plex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To perate this market efficiently and swiftly, we intend to initially use mission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV mercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our puterized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management panies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having suessfully introduced the plex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our pany. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller aounts and specialtyoutlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of plex widgetry into their own products will increase the value of their products.After having suessfully pleted this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for plementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line puter prospecting and qualification (DIALOG, D&B, etc.)Market surveysResearch & developmentLocationThis business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, mercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally patible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight panies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, mercial use.SAMPLE:We will be using a conventional assembly line method of construction of our plex widgets. Our main supplier of ponent parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship aording to our specifications our secondary supplier will be MNO Amalgamated located inCharlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of munication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must e within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardousmaterials are being generated. We have contracted with an environmental engineering pany to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentWe have already spent a considerable amount of time in researching and developing our plex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has e to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are being more experimental in our research efforts such a continued suess ratio can not be maintained.We have been investigating several potential government (both state and federal) funding sources. Our present program of joint research with the local university has b=proven very beneficial.Historical Financial DataSee “Attachments”[This discussion should include all facts pertaining to your financial statements.]SAMPLE:Ine Statement[Discuss both positive and negative aspects of your ine statements. This is no time for trying to hide the facts.] Balance Sheet[Discuss both positive and negative aspects of your balance sheets. This is no time for trying to hide the facts.]。
商业计划书 英文版
商业计划书英文版Business Plan1. Executive SummaryOur business, XYZ Corporation, aims to provide innovative and sustainable solutions in the technology industry. Our products and services include software development, IT consulting, and cloud solutions. We are committed to delivering high-quality solutions that meet the needs of our clients while also minimizing our impact on the environment.2. Company DescriptionXYZ Corporation is a technology company headquartered in [location]. Our team consists of experienced professionals with a strong background in software development and IT consulting. We are dedicated to staying abreast of the latest trends and advancements in the industry to ensure that our clients receive the most cutting-edge solutions.3. Market AnalysisThe technology industry is rapidly growing, with a constant need for innovative solutions. Our target market consists of small to medium-sized businesses in various industries, such as e-commerce, healthcare, finance, and manufacturing. These businesses often struggle to keep up with the ever-changing technological landscape and require assistance in implementing and managing their IT infrastructure.4. Competitive AnalysisWe understand that the technology industry is highly competitive.However, we believe that our unique approach and sustainable practices set us apart from our competitors. Our commitment to environmentally friendly practices aligns with the growing awareness and demand for green solutions in the market.5. Marketing and Sales StrategyTo reach our target market, we will employ a multi-channel marketing approach. This will include online advertising, social media campaigns, participation in industry conferences and trade shows, and networking events. We will also leverage our existing professional network to generate leads and referrals.6. Product Development and ImplementationWe will constantly research and develop new software solutions to meet the evolving needs of our clients. Our team will work closely with our clients to ensure an efficient and seamless implementation process. Additionally, we will provide ongoing support and maintenance to guarantee the optimal performance of our solutions.7. Financial ProjectionsWe have projected the following financials for the next three years: - Year 1: Revenue of $500,000, with a net profit of $100,000.- Year 2: Revenue of $800,000, with a net profit of $150,000.- Year 3: Revenue of $1,200,000, with a net profit of $200,000. 8. Operations and ManagementWe have a dedicated team of professionals who will oversee the day-to-day operations of the company. Each team member brings a unique set of skills and expertise to ensure the smooth running ofthe business. Our management team will continuously monitor the market and industry trends to adapt our strategies and offerings accordingly.9. Sustainability and Corporate Social ResponsibilityAt XYZ Corporation, we are committed to minimizing our impact on the environment. We will implement green practices, such as reducing paper waste, recycling electronic devices, and promoting remote work to decrease our carbon footprint. We will also actively participate in community initiatives and support local charitable organizations.10. ConclusionXYZ Corporation is poised to become a leader in the technology industry by providing innovative and sustainable solutions. With a dedicated team, a strong client base, and a commitment to environmental responsibility, we are confident in our ability to achieve our financial and strategic goals.。
用英文写商业计划书的格式
用英文写商业计划书的格式Business Plan Template.1. Executive Summary.This section briefly summarizes the key points of your business plan, including your company's mission, market opportunity, unique value proposition, financial projections, and key milestones. It should act as a teaser to whet the reader's appetite for more details.2. Company Description.In this section, provide a detailed overview of your company, including its legal structure (e.g., LLC, Corporation), industry classification, and location. Describe your company's mission, vision, and core values. Explain what your company does, who your target customers are, and how you differentiate yourself from competitors.3. Market Analysis.This section delves into the market opportunity foryour business. Include research on the target market's size, growth potential, and trends. Analyze your targetcustomers' needs, preferences, and buying behaviors.Identify your competitors and assess their market share, strengths, and weaknesses. Finally, explain how your business will capitalize on market opportunities and outcompete rivals.4. Organization and Management.In this section, introduce your team and explain their qualifications, expertise, and roles within the company. Describe the company's ownership structure and governance mechanisms. Explain how you plan to manage growth and expansion, including any plans for hiring additional staffor outsourcing.5. Products and Services.Detail your company's products or services, including their features, benefits, pricing strategies, and how they meet customer needs. Explain how your products or services differentiate from those of competitors and why customers would choose them. Provide any relevant intellectual property or patents your company holds.6. Marketing and Sales Strategy.In this section, outline your marketing and sales plans to attract and retain customers. Include strategies for market positioning, branding, advertising, promotion, and pricing. Explain how you will generate leads and convert them into sales. Describe your sales process, including any unique selling techniques or customer service strategies.7. Funding Request.If your business plan involves seeking funding from investors or lenders, this section should detail your financial needs and how the funds will be used. Include projections for income statements, cash flow statements,and balance sheets for the next three to five years.Explain how the requested funding will help achieve your business objectives and what the expected return on investment (ROI) is for investors.8. Financial Projections.Provide detailed financial projections for your business, including income statements, cash flow statements, and balance sheets for at least three years. These projections should be based on realistic assumptions and demonstrate your understanding of the financialimplications of your business plan. Include any key assumptions or risk factors that could affect yourfinancial projections.9. Appendices.Include any additional documents or materials that support your business plan, such as market research reports, competitive analysis, product brochures, or any relevant legal documents (e.g., patents, licenses).Remember that a business plan is a living document that should be updated regularly as your business grows and evolves. It should serve as a roadmap for guiding your company's strategy and operations and attracting investors or lenders. Take your time to craft a comprehensive and professional business plan that accurately reflects your company's vision and goals.。
商业计划书模板范文英文
商业计划书模板范文英文BUSINESS PLAN TEMPLATE.1. Executive Summary.This section provides a brief overview of the business, highlighting its unique value proposition, target market, and expected financial performance. It serves as a snapshot of the entire plan, giving readers a quick understanding of what the business is and where it's headed.2. Company Description.In this section, describe the business in detail. Include information about the industry, the specific products or services offered, and any unique features or advantages that set the business apart from its competitors.3. Market Analysis.Provide a comprehensive analysis of the target market, including its size, growth potential, and customer demographics. Identify the key trends and developments that are shaping the market, and explain how the business plans to capitalize on these opportunities.4. Organization and Management.Describe the ownership structure of the business, including any key individuals or teams responsible for its operation. Highlight the relevant skills and experience of the management team, and explain how their expertise will contribute to the success of the business.5. Marketing Strategy.Outline the marketing plan, including the positioning of the brand, the target audience, and the proposed promotional activities. Identify the key marketing channels that will be used to reach customers and generate awareness and interest in the business's products or services.6. Operations Plan.Describe the processes and systems that will be used to deliver the business's products or services. Include information about the supply chain, production processes, and any necessary equipment or technology. Also, explain how the business plans to ensure the quality andconsistency of its offerings.7. Financial Plan.Provide detailed financial projections for the business, including income statements, balance sheets, and cash flow statements. Identify the key financial metrics that will be used to measure the business's performance, and explain how it plans to achieve profitability and growth.8. Funding Request.If applicable, outline the business's funding requirements and how the funds will be used to support its growth and development. Identify the potential sources offunding, such as investors, loans, or grants, and explain why each source is suitable for the business's needs.9. Appendices.Include any additional documents or materials that support the information presented in the plan, such as market research reports, financial projections in detail, or bios of key team members.10. Conclusion.Summarize the key points of the business plan and emphasize the potential for growth and success. Reiterate the business's value proposition and its commitment to meeting the needs of its target market.This template provides a comprehensive framework for developing a business plan that covers all the essential elements of a successful business. It serves as a roadmap for entrepreneurs and investors to understand thebusiness's strategy, market potential, and financial viability.。
简单的英文的商业计划书
简单的英文的商业计划书Business PlanExecutive Summary:Our business aims to establish a boutique retail store catering to premium and luxury fashion brands. Located in a prime shopping district, our store will offer a curated collection of high-end clothing, accessories, and footwear for men and women. Our goal is to create a unique shopping experience that caters to individuals seeking exclusive and trendy fashion pieces. By offering exceptional customer service and a carefully selected inventory, we aim to establish ourselves as a go-to destination for fashion-conscious consumers.Objectives:1. To establish a successful boutique retail store that generates substantial revenue within the first year of operation.2. To position our store as a trusted destination for premium and luxury fashion brands in the local market.3. To provide exceptional customer service, creating a personalized shopping experience for each customer.4. To build a loyal customer base through effective marketing and branding strategies.5. To expand our product offering to include online sales and explore potential partnerships with other fashion retailers.Market Analysis:The fashion retail market in our target area is thriving, with a high demand for premium and luxury fashion brands. Our unique selling point will be the curated collection, featuring exclusive and trendy pieces that cannot be found in mainstream retail stores. By targeting affluent individuals who value unique fashion pieces, we aim to tap into a niche market that is willing to spend on high-quality fashion items.Competitive Advantage:Our competitive advantage lies in our carefully selected inventory and personalized customer service. We will establish relationships with a network of fashion designers and brands known for their exclusivity and trendsetting designs. By offering exceptional customer service, including personal styling and tailoring services, we aim to create a memorable and enjoyable shopping experience for our customers.Marketing and Sales Strategy:Our marketing strategy will focus on both online and offline channels. We will leverage social media platforms, influencers, and digitaladvertising to create brand awareness and drive online sales. Additionally, we will organize exclusive fashion events and collaborate with local fashion bloggers and influencers to generate buzz and attract customers to our physical store.Operational Plan:To ensure efficient operations, we will hire a knowledgeable and experienced team of sales associates who possess a strong understanding of fashion trends and customer needs. We will maintain close relationships with fashion designers and brands to constantly update our inventory with the latest collections. Furthermore, we will invest in a user-friendly e-commerce platform to facilitate online sales and streamline inventory management.Financial Projections:Our financial projections are based on an initial investment to cover store setup costs, inventory, and marketing expenses. We anticipate generating steady revenue growth within the first three years of operation. This projection is based on our analysis of the local market demand, competitive landscape, and consumer behavior trends.Conclusion:Our business plan outlines our vision to establish a successful boutique retail store catering to premium and luxury fashion brands. Through a unique shopping experience, curated inventory, exceptional customer service, and effective marketing strategies, we believe our business will thrive in the competitive fashion retail market.。
商业计划书模板大纲(中英文版)
Business Plan Template商业计划书模板大纲1.Table of Contents 目录2.Executive Summary 计划摘要(应在最后才写; 内容应握要精简, 约2页纸)3. General Company Description: 公司介绍- What business will you be in? 公司做甚么生意- Mission statements (optional) 营商使命- Company Goals and Objectives 公司目标和目的- Business philosophy: What is important to you in business? 营商哲学- 对你的生意来说, 甚么是重要的?- To whom will you market you products? 谁是你的目标客户- Describe your industry. How will your company be poised to takeadvantage of them 描述你所属的行业, 你如何抓紧这契机- Describe your most important strengths and core competencies 描述你的优势和竞争能力- Legal form of ownership 公司结构和注册形式4. Products and Services: 产品和服务- Describe in depth your products or services 详细介绍产品或服务- What factors will give you competitive advantages or disadvantages? 哪些因素会给你竞争上的优势或不利- What are the pricing, fee or leasing structures..? 收费/定价如何5. Marketing Plan 市场推广计划Market research (primary and secondary): 市场调查- Primary – your own data 第一手的- 自己收集的数据数据- Secondary – published information 第二手的- 公开的数据数据Economics (facts about your industry) 经济数据(所属行业的状况):- Market size 市场规模- Your market share 你占的市场份额- Market demand 市场需求- Market trend 市场趋势- Growth potential 发展潜力- Barriers of entry 入行障碍; 如: 高科技、高成本、工会限制等- How will you overcome the barriers? 如何克服这些障碍- Impact to your business (from change of technology, government regulations, economy, your industry) 对你生意有影响的事情(如: 科技的转变、政府法例、经济环境、所属行业等)Products 产品- Features and Benefits 工能与效益(从客户的角度考虑); 售后服务如何? Customers 客户- Target individual customers (age, gender, location, income level, socialclass and occupation, education, etc.) 目标个人客户(年龄、性别、地点、收入、社会阶层、职业、教育等)- Target business customers (industry, location, size of firm, quality,technology, etc. ) 目标商业客户(行业、地点、公司规模、质量、科技等)Competition 竞争- Major competitors (names and addresses) 主要竞争对手(公司名和地址)- Indirect competitors 简接竞争对手- Niche 优胜之处- Strategy (利用优胜之处) 制定市场推广策略- Promotion 宣传(媒体广告、宣传单张、互联网等)- Promotion budget 宣传费预算- Pricing 定价- Proposed location 营商地点(交通、人流、泊车、治安等)- Distribution channels 分销渠道- Sales Forecast (include best & worst scenarios) 销售预测(应包括最好和最坏的情况)6. Operational Plan 营运计划--日常运作情况- Production (products or services produced) 生产(产品或服务)- Location 作业地点(内外装璜、设备、卫生等)- Business Hours 营业时间- Legal Environment 法律环境- Personnel 人力资源- Inventory 货存- Suppliers 供货商- Credit Policies 赊账政策- Managing your Account Receivables 应收帐控管- Managing your Account Payable 应付账控管7. Management and Organization 管理和组织- Professional and Advisory Support (e.g. board directors, managementadvisory board, attorney, accountant, insurance agent, banker, consultant,mentor and key advisors, etc.) 专业人仕和顾问的支持，(如: 董事局成员、管理咨询团队、律师、会计师、保险顾问、银行家、商业顾问等)8. Personal Financial Statement 个人财务报表- for each owner and major shareholder 东主和主要股东9. Startup Expenses and Capitalization 开业启动费和股本- contribution by each investor and ownership percentage 每名股东的投资额及其股权10. Financial Plan 财务计划- 12-month Profit & Loss projection 未来12 个月收支损益预计- 4-year profit projection (optional) 未来4 年营利预计(随意的)- Projected cash flow 预计现金流情况- Opening day Balance Sheet 开业时的资产负债表- Break-Even Analysis 盈亏平衡分析11. Appendices (e.g. advertising materials, industry studies, market research studies, copies of lease and contracts, maps and photos of location, list of assets available as collateral for a loan, detailed lists of equipment owned or to be purchased, etc.) 附件(如: 广告单张、行业报告、市场研究报告、租约和合约副本、营业地点的地图和相片、可作为贷款抵押的资产、自置或准备购置器材列表等)12. Refining the Plan—The above is a generic business plan template, you should refine your plan accordingly depending upon your purposes. 以上是撰写商业计划书一般的基本纲要，你应按不同需要而适当地修改计划书For Raising Capital 用于资金筹集:For Bankers: 银行贷款- Amount of loan needed 贷款额- How the funds will be used 如何使用该笔款项- How will it make the business stronger 此举如何协助生意发展- Repayment terms 还款条款- Collateral offered 抵押品For Investors: 找寻投资者- Funds needed in short-term or 2 to 5 years 短期或2 至5 年内所需资金- How the fund will be used 如何使用该笔款项- How will it make the business grow 此举如何协助生意发展- Estimated return on investment 预计投资回报- Exit strategy for investors 投资者退股选择- Investors ownership and management control to the business 投资者的股份和管理权For Type of Business 用于不同形式的生意:Manufacturing 制造业- Planned production level 计划生产数量- Prices per product line 生产成本- Gross profit margin 总边际利润- Production capacity 生产力- Purchasing and inventory management 采购和库存管理Services Businesses 服务业- Key competitive factors 主要竞争因素- Pricing 收费- Quality control 质量控管- How to measure labor productivity 如何计算生产力- Credit, payment and collection policies 信用、结账及收帐政策- How to keep client base 如何保存客户数据High Technology Companies 高科技公司- Industry outlook 行业前景- Information systems 咨讯系统能否应付快速的市场转变- Strength of research and development 研究与发展的能力- How does the company protect intellectual property, avoid technological obsolescence, supply necessary capital, retain key personnel, etc 公司如何保护知识产权、避免科技过时、提供所需资金、保留重要员工等Retail Business 零售生意- Company image 公司形像- Pricing 如何定价- Inventory level 货存控管- Customer service policies 客户服务政策- Location 营商地点- Promotion 广告宣传。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
商业计划书基本内容（英文版）Contents1、The Route from Concept toCompany 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、2 1、1、Successfactors 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、21、2、 Stages ofdevelopment 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、32、 The Business Idea、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、62、1、Developing a businessidea 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、62、2、 Elements of a promising business idea、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、72、3、 Protecting your businessidea 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、102、4、 Presenting your idea to investors、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、113、 The Business Plan、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、133、1、Advantages of a business plan、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、133、2、 Characteristics of a successful business plan、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、133、3、The investor’s point of view、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、153、4、 Tips on preparing a professional business plan、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、174、 Structure and Key Elements of a Business Plan、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、194、1、Executive summary、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、194、2、 Product orservice 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、214、3、 Management team、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、224、4、 Market andcompetition 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、244、5、 Marketing and sales、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、274、6、 Business system andorganization 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、324、7、 Implementationschedule 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、364、8、 Opportunities andrisks 、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、384、9、 Financial planning and financing、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、、382Exhibit2KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPSIdeas、 Degree ofinnovation、 Scope、 PatentCapital、Availability/amount、 Needs/responsibilities、 Exits for investorsPeople、 Inventors、 Entrepreneurs、TeammembersTraditional serviceproviders、 Attorneys、Patent lawyers、 Tax consultants/accountants、MarketresearchersNetwork and exchange、 Coaching、Networking、 Team building、 Innovative serviceprovider– Venture capitalists– Headhunters– Angel investors– High-tech start-upconsultants1、THE ROUTE FROM CONCEPT TOCOMPANYNew, innovative companies generally try to grow from start-ups into established companies within5 years、 But they can seldom finance their activities alone along the way、 Rather, they are dependent on professional investors with considerable financial clout、 For entrepreneurs, financing is a critical question – the business planmust thus be considered from the point of view of potential investors right from the outset、1、1、Success factorsSuccessful companies arise from a combination of five elements (Exhibit2、1、No business concept, no businessHaving an idea is just the beginning of the creative process、 Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face – and withstand – tough challenges before it can enjoy financing and market success as a mature business concept、2、 Money mattersWithout somebody who invests money into the idea to grow it into a viable business, this business will never become a reality、 From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding、3Exhibit3STAGES OF START-UP DEVELOPMENTBusiness ideagenerationBusiness planpreparationStart-upand growthEstablishedcompanyInterest ofinvestorsFinancingdecisionsExit ofinitialinvestors3、 No entrepreneurs, no enterpriseGrowing new firms is not a one-person job、 It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary、 Putting together well-functioning teams is a difficult process – one that takes time, energy, and an understanding of human nature、 Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process、The characteristics of a high-performance management team are discussed in more detail in section6、3 of this Guide、4、 Traditional service providers will help you clear the first hurdlesYou will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchersup and development of growing companies into established firms can be subdivided into three stages、 The end of each stage serves as a milestone for venture capitalists by which to gauge the status of their investment、 Being familiar with each stage and the challenges it poses may spare you wasted energy and disappointment、 Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in thedevelopment of a business plan within the framework of this competition (see Exhibit3、If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company、 To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up、4Stage1: Business idea generationThe beginning is the inspiration – your solution to a problem、 It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and justhow big it will be、 The idea itself has no intrinsic economic value、 It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented、 You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before、 In the case of products, this stage usually involves a functioning prototype、 You will most likely have to do without venture capital during this stage、 You will still befinancing your plan with your own money, help from friends, perhaps state research subsidies, contributions from foundations, or other grants、 Investors refer to this as "seed money," as your idea is still a seedling, not yet exposed to the harsh climate of competition、Your objective at this stage is to present your business concept and market – which forms the foundation of your new company – so clearly and concisely as to pique the interest of potential investors in helping you cultivate your idea further、Stage2: Business plan preparationAt this stage, it is most important to focus on the big picture: Dont lose sight of the forest for the trees! The business plan itself will help you to focus as you must consider and weigh the risks involved, prepare for any contingency, and learn to anticipate a variety of possible situations or "scenarios、" You will need to lay down plans and create a budget for the key activities of the business – for development, production, marketing, distribution, and finance、 Naturally, you will need to make many decisions, such as which customers or segments will you target? What price will you ask for your product or service? What is the best location for your business?Will you handle production yourself or outsource it to third parties? And so on、In preparing the business plan, you will come in contact with many people outside your startup team、 In addition to investors, you will talk to many specialists, including attorneys, tax advisors, experienced entrepreneurs, and experts、 The business plan competition organizers will help you get in touch with just the right people、 You will also have to begin reaching out to your potential customers (i、e、, by means of consumer surveys to make initial assessments of your market、 Always keep in mind that customer acceptance is an essential prerequisite to the success of your company! Scout about for possible suppliers and perhaps close your first agreements、 You will also want to become aware of who your competitors are、This whole process will not come cheap、 The team must continue to earn a living while running a rudimentary operation and perfecting a prototype、 Yet at this stage, you should also be able to estimate your expenses、 Financing will generally still be provided from the same sources you relied on during stage one, although some investors may be willing to make the occasional advance、 This stageconcludes successfully for you as a new entrepreneur when an investor expresses a willingness to finance your undertaking、Stage3: Start-up and growth5Now that the conceptual work is largely complete, it is time to start implementing your business plan、 Your role now changes from that of architect to that of builder、 Business success must now be sought and achieved in the market、The day of reckoning has come when you will learn whether your business concept was a good and, ultimately, profitable one、Investor exit en route to becoming an established companyThe pullout of your initial investors is a completely normal step in the development of a startup、For if everything has gone well, your risky venture will have gradually become a stable enterprise (see Exhibit4、 In the course of its short life, you have createda number of jobs and wooed many customers with your innovative solution to their problem、 Your commitment is paying off as the value of your business increases、A profitable exit has been the objective for the venture capitalist from the outset、 Capital recovery can happen in very different ways、 Normally, the business is soldto a competitor, supplier, or customer、 Or it is listed on the stock exchange (the "initial public offering" or IPO、 It is also possible for investors who want out to be paid off by the other partners、62、 THE BUSINESS IDEA"There is nothing in the world aspowerful as an idea whose time has come、"Victor HugoThe above statement undoubtedly applies to ideas for starting a new business、 But how do you come up with such an idea? And how can you know if the idea for the business will have a promising future?Studies show that the lions share of original and successful business ideas were generated by people who had already had several years of relevant experience、 Gordon Moore and Robert Noyce, for example, had a number of years at Fairchild Semiconductors behind them before teaming up with Andy Grove to form Intel、 But there are also examples of revolutionary ideas brought to life by mere novices as Steve Jobs and Steve Wozniak demonstrated when they dropped out of college to start Apple Computer、2、1、Developing a business ideaIn economic terms, a spark of genius is worthless, no matter how brilliant it may be、 For an idea to grow into a mature businessconcept, it must be developed and refined, usually by many different people、The initial idea must first pass a quick plausibility checkBefore you follow up on an idea, you should evaluate it in light of its (1 customer value, (2 market chances, and (3 degree of innovation, as well as considering whether it will be both (4 feasible and profitable、、 Talk your idea over with friends, professors, experts, and potential customers、The broader the support you find for your idea, the better you will be able todescribe its benefits and marketopportunities、 You will then be wellprepared when the time comes to discuss your project with professionalinvestors、、 Is your idea really novel? Has someone else already developed it or evenapplied to patent it?、 Will it be possible to develop your idea in a reasonable period of time andwith a justifiable level of resources?It takes at least four weeks to develop a business ideaConsidering the multiple stages of development, it is improbable – and fairly unrealistic – that you will spend fewer than four weeks developing your concept、 Generally, a business idea is not worthy of being financed until it is so concrete that it can belaunched in the market in theforeseeable future at reasonable risk、 Investors talk of the "seed phase" of a business concept,75ELEMENTS OF A PROMISING BUSINESS IDEAExhibit5ClearcustomervalueMarket ofadequate sizeFeasibilityandprofitabilitySufficientdegree ofinnovation1243which usually has to be financed with "soft" money (i、e、, from sources that as yet place no hard and fast demands on the success of the idea、The seed phase can take longer, in particular if the idea is ahead of its time、 Although the perfect product has been found, it cannot yet be marketed because the development of complementary technologies or systems is still in the works、 One example is the Internet、 The ideas for marketing products and services came early, but a lack of security in the available payment systems hampered and delayed its commercial exploitation for some time、2、2、Elements of a promising business ideaA business idea can be considered promising if it has the following four elements (Exhibit5:1、Clear customer valueThe key to success in the marketplace is satisfied customers, not great products、Customers spend their hard-earned money to meet a need orsolve a problem、 The first principle for developing a successful business idea。