英国留学项目商业计划书
留学领域创业计划书范文
留学领域创业计划书范文标题：留学领域创业计划书范文引言：留学领域创业近年来备受关注，许多留学生利用海外优势和学习经历，开展创业活动以实现个人职业发展和财务独立。
本文旨在讨论留学领域创业的必要性和可行性，并给出一个创业计划书的范文，以指导有意向者在这一领域进行创业。
第一部分：引言和背景留学领域创业是指利用在海外留学的经验和知识，创办公司或提供相关服务的创业活动。
留学生由于接受了全球多样化的教育和充实的实践经验，拥有独特的竞争优势。
尽管留学领域创业面临种种挑战，但其前景仍然广阔。
第二部分：留学领域创业的必要性1. 丰富的经验和知识：留学生在海外留学期间接触到新的文化、思维和经验，积累了丰富的专业知识和技能。
例子：一位留学生在国外学习生物医学工程，获得了前沿的研究成果和创新思维，能在回国后创办医疗器械公司。
2. 全球视野和网络：留学生通过与来自世界各地的学生和教授建立关系，可获得全球范围的合作机会和资源。
例子：一位留学生在海外留学期间与跨国公司的高管建立联系，成功引进该公司在中国的产品。
3. 创新和创业氛围：留学生在国外所处的创新和创业氛围中，培养了创新思维和创业意识。
例子：一位留学生在美国留学时积极参与各种创新竞赛，最终发起了一家成功的科技初创公司。
第三部分：留学领域创业的可行性1. 市场需求：随着留学生数量的增加，留学领域创业的市场需求也在增加。
许多留学生希望能够在回国后继续受益于他们在海外的学习和经验。
数据：根据中国教育部的统计数据，每年有数十万中国留学生回国，他们成为创业的潜在目标客户。
2. 政策支持：为了鼓励留学生回国创业，许多国家和地区都出台了各种各样的政策和支持措施。
这些政策包括财务支持、创业导师和资源网络等。
数据：例如，中国政府推出了一系列的创业支持政策，旨在鼓励留学生回国发展。
这些政策包括创业担保贷款、创业导师计划和创业比赛奖励等。
3. 个人优势：留学生具有语言优势、跨文化沟通能力和国际化背景，这些都是在留学领域创业中非常有价值的资源。
留学商业计划书
融资需求与回报
融资需求
资金用途：用于留学期间的学费、生活费、交通费等
资金需求量：根据留学目的地、学习年限、个人消费水平等因素确定
资金来源：个人储蓄、家庭支持、银行贷款、奖学金等 资金使用计划：制定详细的资金使用计划，确保资金的合理使用和效益最 大化
回报预测
投资回报率：预 计投资回报率在 20%以上
品牌忠诚度：建立品牌忠诚度， 提高客户粘性
宣传推广
合作伙伴：与当地企业、学 校等建立合作关系，共同推 广
社交媒体：利用Facebook、 Twitter等社交媒体进行宣 传
广告投放：在报纸、杂志、 电视等媒体上投放广告
活动策划：举办各种活动， 如讲座、研讨会等，吸引目
标客户群体
营销渠道
社交媒体：利用Facebook、Twitter等社交媒体进行推广 搜索引擎优化：通过SEO提高网站在搜索引擎中的排名 电子邮件营销：通过电子邮件向潜在客户发送推广信息 合作伙伴关系：与当地企业、学校等建立合作关系，共同推广产品
利润增长：预计 利润每年增长 15%以上
市场占有率：预 计市场占有率达 到30%以上
品牌价值：预计 品牌价值提升 50%以上
投资风险与退出机制
投资风险：市场风险、技术风险、管理风险等 退出机制：股权转让、公司回购、清算等 风险控制：风险评估、风险管理、风险转移等 风险应对：风险应对策略、风险应对措施等
战略合作与联盟
合作伙伴选择： 选择具有互补优 势的合作伙伴
合作方式：共同 研发、生产、销 售等
合作目标：实现 资源共享、优势 互补、互利共赢
合作协议：明确 合作内容、权利 义务、违约责任 等
可持续发展规划
目标：实现长期稳定发展 策略：注重环保、社会责任和可持续发展 措施：采用绿色技术、节能减排、社会责任投资等 成果：提高企业竞争力，增强企业社会责任感，实现可持续发展
商业专业留学学习计划书
商业专业留学学习计划书I. IntroductionI am writing this study plan to outline my academic and career goals and to provide an overview of the reasons why I wish to pursue a business degree abroad. I am eager to study business at an international level in order to gain the knowledge and skills necessary to succeed in the global marketplace. Through this study plan, I hope to convey my passion for business, my desire to learn from different cultural and educational perspectives, and my commitment to achieving academic and professional success.II. Academic BackgroundI completed my high school education with a strong focus on mathematics, economics, and business studies. I always excelled in these subjects and developed a keen interest in understanding how businesses operate, make strategic decisions, and create value. During my undergraduate studies, I chose a major in business administration, which further deepened my understanding of core business concepts and provided me with a solid foundation in areas such as finance, marketing, management, and organizational behavior. Additionally, I have gained practical experience through internships at leading companies, which have allowed me to apply my academic knowledge in real-world business settings. III. Career GoalsMy ultimate career goal is to become a successful business leader who can contribute positively to the global economy. I aspire to work in a dynamic and competitive industry where innovation, strategic thinking, and collaboration are highly valued. In the long term, I hope to leverage my business skills and experience to launch my own entrepreneurial venture or to take on a leadership role in a multinational corporation. I believe that a business degree from an internationally recognized institution will provide me with the necessary tools to achieve these goals and will open up a wide range of career opportunities in different parts of the world.IV. Reasons for Studying Business AbroadThere are several reasons why I have chosen to pursue a business degree abroad. Firstly, I believe that studying in a different cultural and educational environment will broaden my perspectives and help me develop a global mindset. I am eager to interact with students and faculty from diverse backgrounds, as I believe that this will enrich my learning experience and prepare me to work in multicultural teams. By immersing myself in an international setting, I hope to gain a deeper understanding of global business practices and to learn how to navigate the complexities of the global marketplace.Secondly, I am attracted to the idea of studying at a top-ranked business school that is known for its academic excellence and industry connections. I am particularly interested in the business programs offered by leading universities in countries such as the United States,the United Kingdom, Canada, and Australia, as these institutions have strong ties to the business community and are known for their innovative curriculum, cutting-edge research, and professional development opportunities. I am confident that studying at one of these institutions will give me a competitive edge in the job market and will enhance my prospects for career advancement.Finally, I am excited about the prospect of living and studying in a new country, as I believe that this will help me develop valuable life skills such as adaptability, independence, and resilience. I am eager to explore new cultures, meet new people, and gain a broader perspective on the world. I am confident that the experience of living abroad will have a lasting impact on my personal and professional growth and will help me become a more well-rounded and globally-minded individual.V. Study PlanBased on the reasons outlined above, I have identified several key objectives that I hope to achieve through my study abroad experience. These objectives include:1. Acquiring advanced knowledge in key areas of business such as finance, marketing, management, and entrepreneurship.2. Developing critical thinking and problem-solving skills that will enable me to analyze complex business challenges and make informed decisions.3. Gaining practical experience through internships, projects, and case studies that will enable me to apply theoretical concepts to real-world business scenarios.4. Building a strong professional network of mentors, classmates, and industry contacts who can provide me with guidance, support, and career opportunities.5. Cultivating a global mindset that will enable me to work effectively in diverse teams and navigate the complexities of the global business environment.VI. Proposed Course of StudyIn order to achieve these objectives, I have researched several top-ranked business schools and have identified the following programs that align with my academic and career goals: 1. Master of Business Administration (MBA) program at Harvard Business School, USA. This program is renowned for its rigorous curriculum, world-class faculty, and strong emphasis on leadership development. The program's focus on case-based learning and experiential education aligns well with my learning style and will provide me with the hands-on experience I need to excel in the business world. Additionally, the school's extensive alumni network and career services will provide me with ample opportunities to connect with industry leaders and secure internships and job placements.2. Master of Science in International Business at London Business School, UK. This program is designed for students who are interested in understanding the complexities of global business and developing a deep understanding of international markets, cultures, and business practices. The program's focus on international immersions, global consulting projects, and cross-cultural communication will provide me with the exposure I need to become a global business leader. Additionally, the school's strong emphasis on entrepreneurship and innovation will help me develop theskills I need to become a successful business owner or corporate leader.3. Master of Management in Finance and Business at the University of Sydney Business School, Australia. This program is designed for students who are interested in pursuing a career in finance, consulting, or general management. The program's strong focus on financial analysis, strategic planning, and business ethics aligns well with my career aspirations and will provide me with the specialized knowledge I need to succeed in the competitive world of finance. Additionally, the program's location in one of the world's most vibrant and multicultural cities will provide me with a richlearning experience and ample opportunities to connect with industry professionals and expand my professional network.I believe that completing a business degree at one of these institutions will provide me with the academic rigor, practical experience, and global exposure I need to achieve my career goals and make a meaningful impact in the business world.VII. Professional Development PlanIn addition to my academic coursework, I plan to take advantage of various professional development opportunities that will enhance my practical skills and increase my employability. These opportunities may include:• Participating in internships at leading companies in my chosen field of study.• Engaging in entrepreneurship and innovation competitions that will allow me to develop and pitch business ideas.• Attending workshops, conferences, and networking events that will provide me with exposure to industry trends and best practices.• Seeki ng out mentorship and coaching from experienced business professionals in order to gain valuable insights and guidance.I am confident that these opportunities will help me develop a well-rounded skill set that will be highly valued by employers and will prepare me to excel in the fast-paced and competitive world of business.VIII. ConclusionIn conclusion, I am eager to pursue a business degree abroad in order to gain the knowledge, skills, and experiences necessary to become a successful business leader. I believe that studying in a different cultural and educational environment will broaden my perspectives and prepare me for leadership roles in the global marketplace. I am committed to achieving academic excellence and to making the most of my study abroad experience in order to realize my career aspirations. I am confident that completing a business degree at a top-ranked institution will provide me with the platform I need to launch a successful career and make a positive impact in the business world. Thank you for considering my study plan, and I look forward to contributing positively to the global economy and to making the most of the opportunities that lie ahead.。
出国留学商业计划书
出国留学商业计划书1. 项目背景1.1 项目描述本项目是一个出国留学服务公司，旨在为中国学生提供全方位的出国留学服务，包括留学咨询、申请材料准备、语言培训、签证服务、留学生活指导等一系列服务。
1.2 市场分析近年来，随着中国经济的快速发展和国际交流的日益频繁，越来越多的中国学生选择出国留学。
根据教育部统计数据显示，自2010年起，中国的出国留学人数逐年增长，其中美国、英国、澳大利亚、加拿大等国家成为中国学生首选留学目的地。
然而，尽管留学需求不断增长，但留学服务行业在中国仍相对欠发达。
现有的留学代理机构数量较少，服务质量参差不齐，市场竞争激烈。
因此，本项目有很大的发展潜力和市场空间。
2. 商业模式2.1 服务内容本项目提供以下主要服务：•留学咨询：为学生提供详细的留学指导和建议，包括选择留学国家和学校、专业选择等。
•申请材料准备：协助学生准备申请材料，包括个人陈述、推荐信等。
•语言培训：提供针对各个留学国家语言要求的培训课程，帮助学生提高语言水平。
•签证服务：协助学生办理签证手续，提供签证申请指导和递交服务。
•留学生活指导：为学生提供出国前的准备指南，包括学生宿舍、银行账户、医疗保险等方面的指导。
2.2 盈利模式本项目的盈利主要通过以下几种方式：•服务费用：向学生收取一定的服务费用，根据不同服务项目的复杂程度和时长进行收费。
•合作伙伴推广费用：与各国合作院校、语言培训机构等建立合作关系，获得一定的推广费用。
•广告收入：与相关留学平台合作，通过广告投放获取一定的收入。
3. 市场推广与竞争策略3.1 市场推广为了开拓市场、吸引客户，本项目将采取以下市场推广策略：•线上推广：通过建立专业的网站、社交媒体宣传等方式进行线上推广。
•线下推广：通过参加教育展会、举办留学讲座等方式进行线下推广。
•口碑传播：通过提供优质的留学服务，建立良好的口碑，获得口碑传播效应。
3.2 竞争策略在竞争激烈的留学服务行业，为了获得竞争优势，本项目将采取以下竞争策略：•专业团队：拥有经验丰富、专业素质高的团队，提供高质量的留学咨询和服务。
留学专业商业计划书
根据团队成员的贡献和表现，制定激励措 施，包括奖金、晋升机会、荣誉等，激发 团队成员的积极性和创造力。
08 财务预测与回报分析
财务预测方法与数据来源
财务预测方法
使用现金流折现法（DCF）和财务比率分析法对留学专业商业计划书的财务状况 进行预测。
数据来源
采集过去三年的财务数据，结合行业报告、公司年报以及市场调研数据，对未来 的财务状况进行预测。
负责日常运营和管理，确保项 目顺利进行。
合作伙伴选择与合作方式
合作伙伴A
提供技术支持和解决方案，协 助产品开发和优化。
合作伙伴B
提供市场推广和品牌宣传支持 ，扩大品牌影响力。
合作伙伴C
提供人力资源和咨询服务，协 助项目团队管理。
合作方式
建立长期合作关系，共同制定 合作计划，明确责任和权利，
共同参与决策和实施。
有率等信息。
竞争对手分析工具
使用SWOT分析、PEST分析 等工具对竞争对手进行深入分
析。
竞争优势与劣势分析
自身竞争优势识别
根据自身资源和能力，识别出在哪些方面具有竞争优 势，如教学质量、地理位置、学费等。
自身劣势识别
识别出自身存在的劣势，如专业设置不全面、学费较 高等。
对比分析
将自身与竞争对手进行对比，找出自身的优势和劣势 。
VS
建议
根据财务预测和回报分析的结果，提出针 对性的商业计划调整建议，包括优化运营 策略、拓展市场渠道、降低成本等措施， 以提高商业计划的回报水平。
THANKS FOR WATCHING
感谢您的观看
市场推广费用
预计需要投入50万元用于广 告宣传和推广活动。
人员培训费用
预计需要投入30万元用于团 队成员的培训和发展。
英国商业博士学习计划
英国商业博士学习计划IntroductionPursuing a Doctorate in Business Administration (DBA) in the UK is a significant step in my career development. This study plan outlines my objectives, research interests, and professional goals for pursuing a DBA. It also details the courses I plan to take, research topics I wish to explore, and the potential impact of the program on my career and personal growth.ObjectivesMy primary objective for pursuing a DBA in the UK is to expand my knowledge and expertise in business administration by conducting high-quality research in my field of interest. I aim to develop advanced research skills and contribute to the existing body of knowledge in my field. Additionally, I seek to enhance my critical thinking, problem-solving, and leadership abilities to excel in the competitive global business environment.Research InterestsMy research interests revolve around the intersection of business strategy, innovation, and sustainability. I am particularly interested in examining how businesses can integrate sustainable practices into their strategic decision-making processes to create long-term value for all stakeholders. Additionally, I wish to explore the role of innovation in driving sustainable business practices and the impact of technology on business models. Professional GoalsUpon completing the DBA program, my professional goal is to leverage my research and newfound expertise to advance my career in business administration. I aim to pursue opportunities in academia, consulting, or senior management roles in reputable organizations. Moreover, I aspire to contribute to the development of sustainable business practices and strategic innovation in both the private and public sectors.Study PlanThe DBA program in the UK typically consists of a combination of coursework, research, and a doctoral thesis. To fulfill the program requirements, I plan to enroll in a range of courses that will equip me with the necessary skills and knowledge to engage in cutting-edge research and produce a high-quality thesis. These courses may include:1. Research Methods in Business Administration2. Advanced Business Strategy3. Sustainability and Corporate Social Responsibility4. Technology and Innovation Management5. Leadership and Organizational Behavior6. Quantitative and Qualitative Data AnalysisIn addition to the coursework, I will also engage in independent research under the guidance of experienced faculty members. I intend to collaborate with industry experts and relevant stakeholders to gather real-world insights and data for my research. This will allow me to develop a comprehensive understanding of the practical implications of my research and its potential impact on business practices.Research TopicsDuring the course of my DBA program, I plan to explore several research topics related to sustainable business practices, innovation, and strategic management. Some potential research topics include:1. The Impact of Sustainability on Firm Performance: A Longitudinal Analysis2. The Role of Innovation in Driving Sustainable Business Models3. Technology Adoption and its Influence on Strategic Decision Making4. Corporate Social Responsibility and Stakeholder Engagement Strategies5. Leadership Styles and their Effect on Organizational InnovationThese research topics align with my interests and have the potential to contribute valuable insights to the existing literature on business administration. I intend to conduct rigorous empirical studies and draw on both qualitative and quantitative research methods to address these topics.Potential ImpactCompleting a DBA in the UK will have a significant impact on my career and personal growth. Firstly, it will enhance my credentials and position me as an expert in my field, opening up new career opportunities and enabling me to make substantial contributions to the business community. Secondly, the program will allow me to develop a global perspective on business administration through exposure to diverse ideas, cultures, and practices. This will enrich my understanding of the complexities of the business world and prepare me to navigate its challenges effectively.Moreover, the research I conduct during the DBA program has the potential to influence business practices, public policy, and academic discourse. By disseminating my findings through publications, conferences, and industry engagements, I can contribute to the advancement of sustainable business practices and strategic innovation. This, in turn, can lead to positive changes in the way businesses operate and make decisions, ultimately benefiting society as a whole.ConclusionIn conclusion, pursuing a DBA in the UK aligns with my objectives, research interests, and professional goals in the field of business administration. This study plan outlines my intention to undertake advanced research on sustainable business practices, innovation, and strategic management. By enrolling in relevant courses, conducting independent research, and producing a doctoral thesis, I aim to advance my expertise and contribute to the field of business administration. I am confident that the knowledge and skills gained from this program will position me as a thought leader in the industry and enable me to make meaningful contributions to the business community.。
英国项目商业计划书
英国项目商业计划书（建议性提纲）Business Plan第一部分：公司介绍(General Introduction)1.北京五德沃德文化交流中心，中英文化创意交流协会，或京伦贸易公司（必须是收购莫顿宫的总公司）简要介绍。
（公司建立的时间、注册情况，史由来,经营范围）2.公司的经营情况介绍和分析(建议着重提及2008年北京奥运和2012年伦敦奥运前后，我司做了哪些业绩？为中英经济文化交流做出哪些贡献？3.关联企业介绍（合理地将伍德沃德、中英文化创意交流协会、京伦贸易公司结合在一起,重点收购莫顿宫项目母公司的实力、业绩和优势）4.公司大事纪要（哪些重要活动？获得哪些奖励？有哪些媒体报道？受到哪些领导人接见？特别是英方的报道和参与,最好附加图片)5.公司发展战略方向、使命和愿景（Strategy, Mission & Vision）（列明公司未来发展方向,突出介绍公司发展带来的社会效益，能够为中英经济文化贸易发展带来哪些好处？有什么历史意义、社会影响、经济利益等）第二部分：莫顿宫项目介绍1.莫顿宫的历史沿革（建立、使用、历史上的作用,曾经的辉煌;强调其在英国经济、金融、文化和教育发展历史上的独特位置、角色和作用)2.莫顿宫的现状介绍(08年火灾后的状况,突出强调：急待恢复，百废待兴、重振英国强盛的经济金融文化标志）3.收购莫顿宫情况介绍(收购的简要经过，收购的资金情况、交易情况，收购的意义，4.莫顿宫装修开业计划（重点描述其浴火后重生,哪些功能延续？哪些新增功能？装修时间、费用、重要节点计划？）5.莫顿宫整装开业后的经营、交流和运营情况预估和介绍（恢复哪些功能？增加哪些经营活动？有哪些创新？带来哪些利好？经济社会效益？可以从中英双方分开介绍、分析、阐述和说明）6.莫顿宫主营业务以外公司辅助业务介绍（相关联的业务计划、设想、构想及连带发展其他业务的思路）第三部分：行业竞争预估、公司经营和服务分析Market Analysis，Competition Analysis，Operation ＆Services Mode1.市场环境、市场机会分析2.竞争情况分析（公司和项目有哪些优势和机会？强项在哪里？）3.未来发展趋势预估和判断（良好的发展前景，哪些利好趋势？哪些优惠政策?发展潜力在哪里?战略发展机遇？宏观前瞻性发展利好？）4.业务发展模式？项目运营、经营管理和服务模式？(简要介绍？利好展望和预估？有何创新？独有特色?有什么核心竞争力?如何引领市场和消费？）5.主营业务和辅助业务如何有机结合？具备哪些竞争优势？独创优势？第四部分:市场营销、业务拓展计划Business Development Strategy 1.公司业务的市场定位、目标市场介绍和分析(主流市场、次要市场？市场渠道和脉络？潜在市场需求？）2.目标客户群介绍和分析(客户群有哪些？各自有何特点？吸引目标客户群的方式和渠道?客户群的需求？如何满足?）3.市场占有率、市场前景分析（市场细分、市场容量,我司的市场占有率？是否处在领先位置？市场前景预估、展望和分析）4.未来3-5年市场开拓设想?业务拓展计划?主线和副线？主营业务的发展重点？其他辅助业务的发展构想?有机结合、连锁经营?有无拓展、购并或战略合作计划？战略合作伙伴？未来3—5年发展规模、前景展望和描述？第五部分:公司经营管理团队介绍Team Introduction1.公司组织架构(怎样的管理模式?有何先进和独创的特点?2.主要高管介绍(要与移民和下一步公司发展有机结合)3.管理特色和企业文化（员工的发展机遇和利好)4.主要股东持股方案（股份构成、股份比例和持股计划？激励政策)第六部分:公司财务预测Financial Projections和融资计划Financing Plan1.经营性收入情况(莫顿宫项目经营收益预测和分析;其他辅助业务经营收入预估和分析，以每个财务年度进行预估和测算，要考虑到每年的增长比例？说明：这些数据应该根据左总的业务发展构想来编制，数据可以是概算,设定固定的利润率，逐年增长？也要考虑到成本的逐年增长)2.现金流量分析（逐年现金需求量预估?成本概算?逐年收入情况预估?资金有多少缺口？如何补充？3.资产负债情况（负债数额?举债渠道?债务归还？4.资金需求情况5.资金来源介绍、资金使用计划？6.投资回报分析第七部分:风险与机会1.风险列举和分析（主要风险、潜在风险)2.风险应对举措（哪些措施？如何化解和控制风险？3.公司发展的机会预估和前瞻（哪些利好？哪些机会？什么机遇？4.公司发展的良好前景(如何把握机会？哪些有利条件？如何利用这些条件？公司核心竞争力的作用和优势?公司发展带来的可观经济效益和良好社会效益预估、展望）。
商业企划书写作1(英国名校内部资料)
Business Plan Module
Business Plan Module
It enables students to develop advanced critical thinking and evaluation skills relating to the deployment and use of a Business Plan to investigate an existing or proposed business strategy • • • • • • Opportunity Market Research Business Model Development Plan Operations Plan Financial Analysis and Management
Business Plan Module
Module Content • Proposal • Executive summary • Industry analysis and market overview • Market research analysis • Marketing plan • Operating plan • Management Plan • Financial plan • Evaluation of business proposal and of learning experience
Business Plan Module
Planning a Strategic Outline • Develop a strategy, i.e. a list of tasks and how-to statements to enable you to achieve your objectives • Develop a marketing plan that produces a consistent and coherent marketing mix to address how to sell the product or service to different customers • Draw up financial budgets - cash flow statements and profit and loss. Determine what financial resources are required to implement the plan
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
2018.9 线上餐厅解决方案及配套软件上线 2019 展望：新版XXXX综合小程序及XXXXX上线
XXXXX 产品-针对C端留学生用户解决方案
主页
社交页
消息页
轨迹页
X X X X X 产 品 - 现有XXXXX小程序
XXX
主页
房源列表
二手置换
我的
扫码体验
INNWOWO 产品-针对B端海外商户解决方案
中国留学生费用预算
6% 13% 17% 21% 27% 24%
28%
20%
16%
20%
10% 0%
读本科
读研&博士
总体
中国香港
其他国家
20万以下
21-30万
31-40万
51万-100万
100以上
XXXXX-盈利规模
收入规模
二手
用户体量：20万/全英 平台用户数：10万
广告/竞价
首页广告位：5000+元/天 竞价排名：200+万/年
商户
二手交易 租房 商户 供应 广告收入 月租：￡99 英国中餐中超：超2000家 1000家每年的固定的收入：1000+万元人 民币/年
配）抽佣:￡3,000（3%）
合作家数：1000家 收入：3000+万元人民币/年
英国扩张
SNS B 2B 2C O2O
+
模式首先在英国实施，通过中心
城市的示范作用带动周边城市， 快速在英国开展业务。 英窝窝具有英国资质，获得提赛 德大学支持，方便业务落地实施
+
复制全球
当英国项目开展之后，英窝窝会 进行全球扩张，首选中国留学拿大-澳大利亚新西兰等
为什么选择XXXXX
低准入门槛短时间内把
市 场 打 开 ， 同 时
提高
了 行 业 竞 争 的 准 入 门 槛 。
在 “ 吃 ” 的 环 节 上 围 绕 餐 厅 ， 商 超 做 业 务 的 延 伸 ， 提 供 了 供 应 S2B2C
优惠券：300元（优惠券到学生）
盈利空间：1200元(除去顾问的提成) 全英每留学生体量:20w左右 市场转化率:5%=10000单 收入:1000+万元人民币/年
寒暑假淡旺季）
餐饮行业食材成本:20%-40% 年进货成本:￡104,000（25%） 抽取:2%~5% （低于源头供应商给销售的利润分
行业痛点
留学生
租房难
吃饭难/社交
二手/求职难
留学前
获客难 流量变现难 采购难
留学后
海外商户
XXXXX的模式
SNS
(社交)
+
B 2B 2C
(食材供应商)(餐饮、商超) (用户)
+
O2O
(线上线下)
租房
社交
外卖系统 新零售 到店 内容 Deal
食物链 供应
二手
出国人数
（2015）
2015年中国出国总人数示意图
其他, 500 每年新增 伦敦, 783
9万
布里斯托, 73
爱丁堡, 94
20万
格拉斯哥, 176 利兹, 79 莱斯特, 66 利物浦, 117 曼彻斯特, 95 考文垂, 39 伯明翰, 74
年保有量
总计：2096
用户群体（c端）
2015年6月-2016年6月赴英国际留学 生数量
100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 中国 中国 美国 美国 印度 印度 马来西亚 马来西亚 中国香港 其他国家 14245 10664 9478 9069 70194 91209 100% 90% 80% 70% 60% 50% 40% 30% 20% 20% 32% 18% 14% 读高中 13% 17% 19% 18% 28% 21%
产品研发 23%
渠道推广 27%
专业团队建设75w 产品迭代70w 渠道推广80w 公关宣传25w 预留50w
专业团队建设
产品研发
渠道推广
公关宣传
预留
XXXXX-时间节点
2016.6 英国XXXXXX 正式启动 2016.9 英国 办公室落地 2016.12 英国 获得XXXXXX大力支持 2017.3 英国 海外XXXX网站上线 2017.11 中国办事处落地 2018.1 微信小程序“XXXXX”上线 2018.5 微信小程序二手功能上线
餐饮小程序用户端
餐饮小程序管理端/Android
英窝窝pc管理端
中国团队
英国团队
Thanks.
INNWOWO
南京知宿球网络科技有限公司
w w w. X X X X X X X . CO M
二手付费置顶数：1000￡/天（1%转化
率） 收入：300+万人民币/年
收入：380+万/年
租房
供应
一家中餐厅为例 周营业额:￡7,500~￡15,000 平均年营业额:￡416,000 （￡8000每周×52周）每年（除去
利润:2000元左右
总收入：5680+万人民币/年
抽佣:200元 (合作商户作为佣金)
高 低
0
1 英国
唯
全站式布局
粘度 平台入驻费 抽佣
的
采购平台，使整
闭
个 产 业 链 形 成 一 个
环，帮助商户解决最核
心 的 买 卖 的 两 个 最 大 的 难题。
流量+
品牌推广
XXXXX-融资金额
资金用途
预留 17% 公关宣传 8%
专业团队建设 25%
已投入130万 计划融资300万人民币（出让10%股 权）
英国留学商业计划书
XXXXX网络科技有限公司 I N N W O W O LT D ( U K ) (Company Number :XXXXXX)
目录 CONTENTS
1
3
公司介绍
公司介绍/市场痛点
2
4
运营模式
解决方案/收入模式
市场分析
用户基数/盈利规模
产品展示
已有产品/正在开发
600000 523700 500000 409100 400000 373800 481800
300000
200000
100000 25900 0 出国留学总人数 国家公派 出国人数 回国人数 单位公派 自费留学 21100 16000 14200
用户群体
中餐厅数（B端）
留学生群体（英国）（C端）