用功能对等理论研究旅游文本的翻译
基于功能对等理论北京市旅游景点公示语的翻译探讨

基于功能对等理论北京市旅游景点公示语的翻译探讨随着旅游业的快速发展,旅游景点公示语的翻译成为了一个备受关注的话题。
在北京这样一个拥有悠久历史和丰富文化遗产的城市,旅游景点的公示语翻译显得尤为重要。
在本文中,我们将运用功能对等理论,探讨北京市旅游景点公示语的翻译问题,并分析其中的挑战和解决方法。
让我们简单介绍一下功能对等理论。
功能对等理论是由美国翻译学者尼达·纽马克(Nida)和查尔斯·特兰斯珀(Taber)在20世纪60年代提出的一种翻译理论。
该理论认为,在进行跨语言翻译时,最重要的是要传达原文的功能,而不是逐字逐句地翻译。
这意味着翻译应该根据目标语言和受众的文化和语言习惯,来重新表达原文的意思,以达到相同的功能目的。
在旅游景点公示语的翻译中,功能对等理论可以帮助我们更好地传达景点信息,吸引游客的注意,让他们更好地理解和体验景点文化。
我们来分析北京市旅游景点公示语的挑战。
北京作为中国的首都和一个有着悠久历史的文化古城,拥有丰富的旅游资源和景点。
由于文化的差异和语言的障碍,北京市旅游景点的公示语往往面临着翻译不准确、表达不到位的问题。
一些景点的标语可能在翻译过程中失去了原文的意境和情感,使得游客无法真正理解和感受景点的魅力。
一些景点的公示语可能存在使用生硬、官方化语言的问题,与游客的语言习惯和文化背景不符,难以引起游客的共鸣。
那么,我们应该如何解决北京市旅游景点公示语的翻译问题呢?基于功能对等理论,我们可以采取以下几种方法来改进景点公示语的翻译质量。
我们应该更多地考虑目标语言和受众的文化和语言特点,选择更贴近受众口语的表达方式,以便更好地传达景点信息。
我们可以借鉴当地的文化和历史背景,运用类比、隐喻等手法,来丰富景点公示语的表达方式,从而激发游客的兴趣和好奇心。
我们也可以通过加入一些当地特色的元素,比如俗语、谚语等,来使景点公示语更具吸引力和可读性。
我们还可以通过与当地导游、翻译专家等合作,对景点公示语进行审校和修改,以确保翻译的准确性和流畅性。
从功能对等谈旅游公示语的英译

从功能对等谈旅游公示语的英译袁红艳1 邹虹萍2(11宜春学院外国语学院,江西 宜春 336000;21宜春职业技术学院,江西 宜春 336000) 摘 要:旅游公示语的英译近年来日益受到关注。
本文分析了旅游公示语的主要文本类型,并从“功能对等”的原则探讨了旅游公式语的翻译策略,即旅游公示语的英译必须从文化内涵的差异出发而采取不同的翻译方法,从而实现翻译的功能对等。
关键词:旅游公示语;功能对等;文本;文化中图分类号:H31519 文献标识码:A 文章编号:1671-380X(2008)03-0065-03 随着全球化的进程,越来越多的国家希望了解中国,很多外国朋友来到了中国。
公示语的英译日显重要。
公示语是指在公共场所展示的文字,具有特殊的交际功能,以及提供信息和完成指令的作用。
具体而言,路标、广告、商品说明书、旅游指南、社会宣传、告示等都是公示语。
(罗选民黎土旺, 2006:66)而旅游公示语,简言之,就是在各旅游景点所展示的文字语言。
在各地涉外旅游不断发展的形势下,加强旅游公示语的英译研究实有必要。
奈达提出“功能对等”理论(functi onal equiv2 alence)。
简言之,是指译文读者对译文的反应等值于原文读者对原文的反应。
(N ida,1993:118)奈达认为,翻译的服务对象是译文读者,评判译文质量的标准是“译文读者的反应”,必须把这种反应和原作读者对原文的反应进行对比。
由于译语和原语的文化和历史背景不同,“功能对等翻译”要求译文读者对译文作出的反应与原文读者对原文作出的反应基本一致,因而可以用来指导旅游公示文本的英译。
一、旅游公示语言的文本分类根据布勒(Buhler)对文本的功能分类,即表达型(exp ressive)文本、信息型(infor mative)文本与呼吁型(vocative)文本,(Ne wmark,2001: 39)公示语文本应该主要属于信息型与呼吁型文本,尤以呼吁型为主;呼吁型文本指的是能够感染读者并使其“获得信息”的所有文本。
基于功能对等理论北京市旅游景点公示语的翻译探讨

基于功能对等理论北京市旅游景点公示语的翻译探讨随着世界经济的全球化和旅游业的迅猛发展,旅游翻译成为越来越重要的领域。
对旅游景点公示语进行翻译也变得越来越普遍,但是翻译存在着很多问题,需要针对不同的翻译理论来进行研究和探讨。
本文结合功能对等理论,就北京市旅游景点公示语的翻译进行探讨。
功能对等理论是由加弗里•纽马克和尼达•劳特考夫提出的,该理论认为:翻译的最终目的是传达信息、解释意义和传递感情。
翻译应该根据目标语读者的文化背景、知识水平和个人兴趣来进行翻译,让目标语读者能够理解和接受源语信息的含义和情感。
此外,功能对等理论强调目标语读者的接受能力,使翻译更加贴近读者的习惯用语和表达方式。
北京是中国的首都和一个世界著名的旅游城市。
很多外国游客来到北京观光,需要看到景点的公示语。
上海是另一个全球知名的城市,在翻译上也有很多经验和案例可供参考。
首先,对于景区的名称翻译,应该采取直译、意译和音译相结合的方式。
如颐和园可以直接翻译为Summer Palace,八达岭长城可以意译为Great Wall at Badaling,而景山公园可以采用音译的方式翻译为Jingshan Park。
其次,对于景点的介绍,应该注重情感传递。
比如,在介绍故宫时,可以加入一些形容故宫气势恢宏、雄浑壮丽的形容词,让外国游客能够感受到故宫的历史意义和文化价值。
另外,景点公示语还要注意用语的精练度和易懂性。
比如,在介绍景山公园时,可以用“panoramic view”来表达“全景”,使游客更加易于理解和记忆。
最后,景点公示语还需要注重文化传达。
如在介绍北京烤鸭时,应该加入一些关于北京烤鸭的历史、食用方式和文化内涵的介绍,让外国游客能够了解北京烤鸭的独特魅力。
总之,根据功能对等理论,对北京市旅游景点公示语进行翻译需要考虑读者的文化背景、知识水平和个人兴趣,注重情感传递和易懂性,同时还需要适当地加入文化传达。
功能对等理论在旅游翻译中的指导与应用

功能平等理论在旅行翻译中的指导与应用在英语和汉语系统中,旅行文本存在巨大的差异,如何做好该文体的翻译,有很多问题需要解决。
本文在尤金奈达功能平等理论的指导下,以《库车县旅行概略》为例,剖析了如何利用增译、省译、改写等编译方法来做到对旅行文本的等值翻译,进而进一步总结出该类文本在翻译中广泛存在的问题,以及解决的方法。
当前我国旅行资料的翻译质量却存在很多问题,特别是一些少量民族聚居的地域,旅行资源丰富,但对其旅行景点的翻译却存在更多灾以解决的问题。
以《库车县旅行概略》汉译英为例,不单是一篇典型的中式旅行景点介绍,还存在很多少量民族专有词汇翻译的问题,要做好这项翻译,第一要对照中英旅行文本的差异,追求让译文切近目标读者的方法。
一、旅行文本的中英差异(一)汉英旅行文本的词汇其一,汉语旅行指南大批使用四字构造而英文多用词浅易。
英文旅行景点介绍多以行文简短、读者易于接受见长,在有限的篇幅内将供给的服务和旅行项目交代清楚。
比如本文的第一段就大批使用了汉语的四字构造如“广博精湛”、“气概恢宏” 、“得天独厚”等成语,在翻译成英文时就要注意,有些词汇能否负担,语义能否重复,需要全译仍是编译,仍是干脆省译?其二,汉英之间文化对应词少。
汉语旅行指南文本中与特定文化有关的词特别多,但这些词在译入语英语中多无对应词,即出现所谓的词汇空白现象。
在例文中,“七个打破,成立八个基地和一其中心” 、“十五时期” 、“ 六大体素协调配套体制”这样中国特点显然的表达,以及“古龟兹文化” 、“ 克孜尔千佛洞” 、“ 库木吐拉千佛洞” “ 克孜尔尕哈战火台”等拥有新疆民族特点的专有词汇,都是亟待解决的问题。
(二)汉英旅行文本的修辞差异中文旅行指南常常采纳华美的修辞而英文则多客观描绘。
大批的英语旅行文本显示出一个共同特点:重视于客观的描绘,给读者以充分的信息。
原文中的诗学语言许多,这就需要译者来进行选择和弃取,绝不可以全译。
二、功能平等理论指导旅行翻译旅行文本主要有两个功能:一是传达信息,二是引诱行动。
从功能派翻译理论视角看旅游文本英译共3篇

从功能派翻译理论视角看旅游文本英译共3篇从功能派翻译理论视角看旅游文本英译1近年来,随着全球化和旅游业的发展,旅游文本的翻译成为一项非常重要的任务。
而如何翻译旅游文本,尤其是如何传达旅游文本所蕴含的文化信息,一直是翻译界的难题。
功能派翻译理论提供了一种研究文本功能与翻译目的之间联系的理论框架,从此理论角度来看旅游文本的英译,既有助于深入理解旅游文本及其翻译策略,也可以为实践翻译提供一定的启示。
旅游文本是指介绍某个特定地点的景点、文化、风俗和特产的书面材料。
旅游文本不仅仅是文字,更是一个文化和情感的表达和交流方式。
将旅游文本译成另一种语言,不仅要考虑语言层面的问题,还要考虑文化差异和目的群体的不同需求。
功能派翻译理论认为,在翻译文本时,需要将原文的功能转化为目标文本所需的功能。
因此,在翻译旅游文本时,需要同时考虑原文的功能和翻译目的。
一方面,旅游文本需要传递很多特定的文化信息。
例如,介绍某个景点时,需要解释它的历史背景、建筑风格和地方特色等等。
旅游文本还需要传递作者对该景点的态度和感受。
在翻译旅游文本时,需要通过选择恰当的翻译策略和用词,确保译文能够传达原文所蕴含的文化信息。
另一方面,旅游文本的翻译也需要考虑目标受众的需求。
旅游文本的读者通常都是外国人或者说非本地人。
因此,在翻译旅游文本时,翻译者需要了解目标受众所处的文化背景和旅游目的,确保译文的可读性和可理解性。
在实际翻译过程中,功能派翻译理论提供了一些可行的翻译策略。
例如,在解释某个特定文化现象时,可以采用比喻或对比的方法。
翻译者还可以通过逐字逐句和逐个篇章的阅读文本,并对一些关键词汇和句式进行注释和解释,以确保译文的准确性和完整性。
另外,翻译者还可以在译文中加入一些注释或说明,以便读者更好地理解译文。
综上所述,从功能派翻译理论的视角来看,旅游文本的英译是一个非常复杂的任务。
在翻译旅游文本时,翻译者需要了解原文的功能,同时考虑目标受众的需求,并采用恰当的翻译策略,以确保译文能够传达原文所蕴含的文化信息,同时保证译文的准确性和可读性。
从功能对等理论分析旅游文本翻译

从功能对等理论分析旅游文本翻译话题:休闲阅读中国文化跨文化交际传统文化旅游中国【摘要】中国旅游业蓬勃发展,以其独特的魅力吸引着大量海外游客来华观光旅游。
汉英旅游翻译已成为促进中国国际旅游业发展的一项不可或缺的活动。
为了向更多国外游客提供旅游信息,激发他们来中国旅游的兴趣,大量的汉语旅游资料需要翻译成英语。
然而,目前许多旅游资料的英译文本存在一系列问题,难以起到吸引国外游客的作用。
鉴于旅游翻译的重要作用,我们有必要探讨如何提高旅游资料英译文本的质量。
本文表明,功能对等理论可以作为旅游翻译的最佳指导原则之一。
从旅游翻译的实践来看,一些翻译策略如增译、省译、结合、重构等可以作为译者采取的翻译手段,可以说功能翻译理论是非常适合旅游文本翻译策略的翻译理论。
【关键词】旅游翻译;功能对等;常见错误一、引言随着中国综合国力的不断提升,经济迅猛发展,国际地位不断提高,中国逐渐吸引着世界的关注。
中国历史悠久,拥有5000年历史,神秘的东方古国文明,独具特色的传统文化、丰富多彩的民族习俗以及美丽的自然景观,中国以其独特的魅力吸引着大量海外游客来华观光旅游。
同时,中国国际旅游业的发展离不开旅游翻译活动,因此我们必须为外国游客提供相关的旅游信息,以吸引更多的国外游客来中国游玩。
而旅游资料的译文,是跨国界、跨文化的旅游宣传形式,它是传播文化的载体,旅游资料的主要功能就是传递信息和吸引顾客。
所以在翻译过程中,我们要以中国文化为取向,尽量保留中国文化信息,尽可能多的宣传中国文化。
同时以读者的接受能力为重点,翻译旅游文本时要从译语读者的角度出发,在不损害原意的基础上对信息进行调整,让译语读者轻松地了解所需的中国文化信息,增加旅游兴趣,从而达到旅游资料翻译的目的。
二、功能对等理论功能对等理论由美国人尤金·A·奈达(Eugene Nida)提出。
他是一位著名的结构主义语言大师,同时也是有重要地位的语言学家,曾任美国语言学会主席。
功能对等理论 旅游文本 翻译策略论文

功能对等理论论文:功能对等理论视角下旅游文本的英译【中文摘要】随着世界各国经济合作的日益密切和文化交流的渗透,旅游作为一种文化资源在各国经济和文化交流中起的作用也越来越大。
中国是个有着五千年历史的泱泱大国,旅游资源丰富,为了进一步弘扬中华文化,促进我国经济发展,从事旅游翻译的学者也越来越多。
但是,由于种种原因的限制,旅游翻译还处于不断的探索与发展之中。
本文旨在从功能对等的角度阐述旅游翻译,借旅游文本进行相关的研究,期待对旅游翻译的提高贡献自己的绵薄之力。
作为实用文体的旅游翻译,功能对等理论对其具有较强的指导作用和实践意义。
该理论强调翻译的,即满足语为对方语的读者。
在汉语旅游文本的英译中,该则表现为语为英语的游客,实现跨语言文化交际,吸引更多的国外游客,将中国的文化发扬光大。
这种翻译的,决定了旅游文本的英译原则是以实现译文预期功能为重点,以传播中国文化为取向。
因此,译者需要选择恰当的翻译方法,进行恰当的文化信息处理,体现不同的语言文化差异,从而符合旅游文化功能的需要。
针对目前的旅游翻译发展现状,本文尝试运用尤金·奈达的功能对等理论作为理论指导,从中西方思维方式、表达方式及其它方面的差异带来的语言表达上的差异着手,努力做到旅游文本翻译过程...【英文摘要】With the intermingling of international economy and culture, tourism culture has played a more and more important role in the cultural exchanges. China is a big countrywith five thousand years of history and rich tourism recourses. In order to promote the Chinese culture and its economy, tourism translation has become vitally important. However, tourism translation is still in constant exploration due to various reasons. This thesis is devoted to making some contribution to the tourism translation through ...【关键词】功能对等理论旅游文本翻译策略【英文关键词】Functional Theory tourism texts translation method【目录】功能对等理论视角下旅游文本的英译摘要4-5Abstract5-6Table of Contents7-9Chapter OneIntroduction9-131.1 Background of Research9-111.2 Aim of the Reasearch111.3 Data Collection111.4 The Structure of the Thesis11-13Chapter Two Literature Review13-242.1 EugeneA.Nida’s Translation Theory13-182.1.1 A.Brief Introduction of Nida13-142.1.2 Nida’s Dynamic/Functional Equivalence TheOry14-162.1.3 View on Translation Equivalence from Western Scholars16-182.2 Feasilility of Applying Nida’s Theory to Guide the Translation of Chinese-English Tourism Texts18-192.3 A Brief Review of Research on Functional Equivalence19-222.3.1 Domestic Research on Functional Equivalence19-212.3.2 Overseas Research on Functional Equivalence21-222.4 A BriefReview of Research on Tourism Text22-242.4.1 Tourism Text Studies abroad22-232.4.2 Tourism Text Studies inChina23-24Chapter Three Study of Tourism Texts24-313.1 Definition of Tourism Texts243.2 Function of TourismTexts24-263.3 Characteristics of Tourism Texts263.4 Characteristics of Chinese Tourism Texts26-283.4.1 Use of Four-character Expressions26-273.4.2 Use of Purple Patches Descriptions27-283.4.3 Use of Quotation and Poetic Lines or Legends283.5 Characteristics of English TourismTexts28-313.5.1 Conciseness and Readablity28-293.5.2 Vividness and appealing29-303.5.3 Figurative use of language30-31Chapter Four Practical Application of Funcitional Equivalence to Tourism Texts’sTranslation31-484.1 Translation of the name of the scenic spots31-344.2 Translation of historical events34-374.3 Translation of cultural elements in tourism texts37-484.3.1 Difficulty in translating cultural elements in tourismtexts37-404.3.2 Strategies to cultural gap between source language readers and target language readers40-48Chapter Five Conclusion48-50Bibliography50-52Acknowledgements52-53攻读硕士学位期间取得的科研成果53。
功能对等理论视角下的旅游广告标语翻译研究

摘要在许多国家的文化交流和经济发展方面,旅游业发挥着重要作用,中国也不例外。
旅游广告标语则是介绍展示旅游目的地以及宣传销售旅游产品的绝佳手段,同时能够加速旅游业发展、促进文化交流。
其中,高质量的翻译是旅游广告标语最大程度发挥作用的关键。
本研究主要以功能对等理论为视角,就旅游广告标语应当如何翻译进行探究。
本研究首先回顾了旅游广告标语的相关内容,然后收集了具体的相关翻译实例进行案例剖析,其中主要包括广告标语翻译的对等关系以及跨文化交流方面。
最后,本研究介绍了功能对等在旅游广告语翻译中的可行性以及使用策略。
在功能对等理论的指导下,该研究试图为提高旅游广告语翻译质量,提供可操作指导。
通过恰当贴切的广告语翻译,助力旅游业的发展,促进多文化交流和全球经济增长。
关键词:旅游广告标语;功能对等理论;翻译策略;文化因素AbstractTourism becomes more and more important in cultural exchanges and economic development in many countries. China is no exception. Tourism advertising slogan is the best way to present tourist destinations and promote the sale of tourist products, meanwhile, it can also accelerate tourism development and promote cultural exchange. High-quality translation is the key to maximize the role of tourism advertising slogans.This study focuses on the translation of tourism advertising slogans from the perspective of Nida’s functional equivalence theory. This study firstly has an overview on tourism translation slogan. Secondly, this study collects specific examples of tourism advertising slogans translation and analyzes the cases, mainly including the equivalence relation of tourism advertising slogans translation and cross-cultural communication. Finally, this study introduces the application and feasibility strategy of functional equivalence in the translation of tourism advertising slogans.Under the guidance of the theory of functional equivalence, the study attempts to provide practical guidance for improving the quality of translation of tourism advertising slogans. This study hopes to accelerate tourism development as well as cross-cultural communication and global economic growth through appropriate and high-quality translation.Key words:tourism advertising slogans; functional equivalence theory; translation strategies; cultural factorsOutlineI. IntroductionA. Research Background and SignificanceB. Research Questions and MethodologyC. Research OrganizationII. Tourism Advertising SloganA. Definition of Tourism AdvertisementB. Principles and Language Features of TAS1. Principles of TAS2. Language Features of TASC. Intercultural Factors in TAS Translation1. Cultural Factors2. Psychological Factors3. Values in Different CountriesD. Function of TAS TranslationIII. Theoretical FrameworkA. Previous Studies on Tourism TranslationB. Background a nd Contents of Nida’s Equivalence TheoryC. The Advantages of the Functional Equivalence TheoryIV. Translation Strategies for TASs from the Perspective of Functional Equivalence TheoryA. Feasibility of Applying Functional Equivalence Theory in TAS Translation1. Equivalence in Passage and Style2. Meaning is More Important than Form3. Social and Cultural EquivalenceB. Strategies to TAS Translation1. Direct Transfer2. Partial Adaptation3. Total AdaptationV. ConclusionA. A General SummaryB. Limitations of the Present StudyC. Recommendations for Further StudiesA Study on Tourism Advertising Slogan Translation from thePerspective of Functional Equivalence TheoryI. IntroductionA. Research Background and SignificanceTAS translation is an emerging industry in China. With globalization and increasing cultural exchanges, tourism has become a powerful means to promote mutual understanding between countries around the world. With China entering WTO, translation develops quickly in China. However, translators did not pay much attention on TAS translation, literary translation and business translation are still the mainstream. Many translators are devoted to these fields of research, while ignoring the TAS translation.As time goes on, the TAS translation has attracted more attention from different fields’ translators, and the study of TAS translation has far-reaching significance. The TAS translation is not only linked to the profits, but also accelerates cultural and economic exchanges among countries. At the same time, the TAS translation still needs to be improved, so it needs more translators to paymore attention.Nowadays, people’s living standard has improved a lot, outbound tourism is popular and going to be a trendy. We humans becomes closer and closer, at this time, the study of TAS translation tends to be more and more important. This thesis tries to conclude some principles to guide TAS translation.Nida’s functional equivalence theory is often used by translators, and has been applied to kinds of translations. In this thesis, Nida’s functional equivalence theory is taken to find solutions and adopted as principles in TAS translation. Good translation can increase the promotion and sales of tourism products, and it is also a good way to increase the source country’s cultural influence.B. Research Questions and MethodologyThree questions mainly discussed in this thesis. Based on functional equivalence theory, the author hopes to offer some practical translation strategies.Q1: what is the definition of TAS and what’s the meaning to study TAS translation?Q2: why does the theory can offer strategies for TAS translation?Q3: what strategies does the theory can offer for TAS translation?This study is conducted mainly through qualitative research methods including inductive research method, descriptive research method and comparative research method.C. Research OrganizationThis thesis consists of five chapters. Chapter one is a brief introduction that states the research background and significance, research questions and methodology, as well as the research organization.Chapter two is an overview of tourism advertising slogan including definition, principles, language features, intercultural factors in TAS translation andfunctions of TAS translation.Chapter three gives an overview that provides a summary of previous studies on tourism translation and presents the theoretical framework which contains Nida’s equivalence theory and advantages of th e functional equivalence theory.Chapter four is mainly the translation strategies for TAS from the perspective of the functional equivalence theory.Chapter five is conclusion which summarizes the major findings, limitations and suggestions for further studies.II. Tourism Advertising SloganIn this chapter, the author shows an overview of tourism advertising slogan. Advertising is an important part of market means. The meaning of advertising is to pass all kinds of product information to readers or consumers by some artistic techniques. And the advertising language refers to the language specific to advertising, which should contain all kinds of language information in the slogan, such as pronunciation, words, sentences including lyrics, characters including pinyin letters, punctuation and text graphics consisting of words, graphics and objects (Lin, 1992: 42).The purpose of TAS translation is to help the target readers (the tourists) have a barrier-free and accurate comprehension of the information the TASs convey. Translators are a key part in meeting this goal. Translators should take translation strategies to build a bridge between source language and readers. This chapter summarizes the major previous studies and concludes the most frequently adopted strategies and theories.A. Definition of Tourism AdvertisementTourism advertisements are mainly organized, comprehensive, persuasive,non-personnel information dissemination activities related to tourism products, tourism services and tourism information through various media, belonging to narrowly defined advertisements (Baike 2016). Wu (2000) believes that travel advertising is “to produce and publish tourism information through the advertising company, in order to expand the influence of tourism destinations, and then attract tourists to consume.”In modern tourism advertising activities, there are many types of common tourism advertisements. There are different categories according to different classification criteria: 1) static tourism advertisement and dynamic tourism advertisement can be divided according to the form of tourism advertisement; 2) TV advertising, newspaper advertising, radio advertising, Internet advertising, shop advertising and new media advertising are classified by tourism advertising media;3) according to the category of tourism enterprises, tourism advertisements include tourist hotel advertisements, tourist traffic advertisements, travel agency advertisements, scenic spots advertisements, exhibition advertisements, etc.Tourism advertisement plays an important role in promoting the sales of tourism products, improving the popularity and reputation of scenic spots, and enhancing the core competitiveness of tourism enterprises. Good tourism advertisements can spread travel information so as to attract tourists well. The diversity of advertising media in modern society and the efficiency of information dissemination facilitate the access of tourists to information. Not only do tourists benefit from diversity of choices, but also tourism enterprises benefit from it, thus promoting the sustainable development of tourism. Tourism advertisements can also spread social culture and enrich cultural life. While promoting tourism products, tourism advertisements also promote the historical, national and artistic knowledge. While promoting products, they also play a role in spreading culture and improving aesthetic taste.B. Principles and Language Features of TASThe slogan translation cannot be equated with literary translation, and the slogan has its own characteristics. In general, TAS’s language strives to achieve the expected results by using simple language. The source language is certainly easy to understand and very attractive, and at the same time, it can show the characteristics of pre-sold goods. And the translated slogan should meet the above points, and local cultural differences are taken into account as well as the economic conditions. The slogan translation should be fluent in language, persuasive, and the use of rhetorical means should be special and attracting, which are making people feel wisdom in humor (Li, 2002: 67). Zhang (2003) mentioned in his book that the advertising language is also very distinctive in form, or it is well-organized, rhyming, refreshing, and can be intrigued and long-lasting effect. In a word, the slogan should be easy to understand and left a deep impression. At the same time, slogans should be persuasive, creative, attractive and influential. Only when these conditions are met can a successful slogan be created.1. Principles of TAS1.1 PersuasivenessAdvertising is designed to make influence on readers or consumers’ thinking patterns and purchasing behavior. As a communication with the mass media, slogans are persuasive and informative (Zhao, 2009: 43). And the TAS is also a kind of advertising slogan. The purpose of TAS is to change the concept of tourists and attract tourists to buy scenic products in order to make money. Therefore, the primary feature of a tourism slogan is that it must be persuasive, that is, to allow tourists to generate a desire to buy after seeing the slogan. Successful slogans are extremely persuasive, and can express the characteristics of the goods in simple and short language. The following examples can better reflect this feature: ST: We are good, not fancy. –New Century HotelTT:卓而不俗。
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编号:大学2012届本科毕业论文A Study of Tourist Texts Translation from thePerspective of Functional Equivalence用功能对等理论研究旅游文本的翻译论文作者名称:立月作者学号:080170057所在学院:外语学院所学专业:英语语言文学导师、职称:侯健助教论文完成时间:2012-05-07A Study of Tourist Texts Translation from thePerspective of Functional Equivalence 用功能对等理论研究旅游文本的翻译Yao LiyueCollege of Foreign LanguagesHenan UniversityMay 2012AcknowledgmentsI would like to express my gratitude to many people who have provided me with valuable advices and revisions through the difficult course of my undergraduate thesis.My deepest gratitude goes first to Mr. Hou, my supervisor, for his constant encouragement and guidance. He has helped me through all the stages of writing this thesis. Heartfelt thanks are also due to all my competent teachers in College of Foreign Languages at Henan University. Their consistent and illuminating instructions are treasure in my whole life.Finally, my thanks would go to my beloved friends and family members for their loving considerations and great confidence in me through all these years. Only with your sincere support, can I reach the present success.Abstract[Abstract] Although China has developed in-bound tourism for years and accomplished great achievements, some English translations of scenic-spot introductions are still beyond satisfaction: even though the translations suffer no apparent grammatical mistakes, it is hard or even impossible for foreign tourists to understand. Because the foreign tourists mainly depend on the English scenic spot introductions to know relevant information, proper English scenic spot introductions are not only of great help to tourists, but also to the further development of China's tourism. Therefore, tourist texts translation has become an urgent issue which deserves a deep st udy to call for the translators’ attention and solution. The thesis introduces Nida and his functional equivalence theory, analyzes the characteristics as well as the functions of tourist texts, studies cultural problems in tourist text translation, and explores the features and requirements and criteria of tourist text translation. This thesis makes a tentative study on tourist text translation based on functional equivalence theory, and prescribes what strategies and methods should be adopted in the translating of Chinese tourist texts with examples illustrated.[Key Words]Nida; functional equivalence; English tourist texts; translation strategies摘要【摘要】尽管中国开展入境游已经很多年, 也已取得巨大的成就, 但是一些旅游景点的英译并不如人意:有的英文景点介绍虽无明显语法错误, 却让外国游客很费解, 甚至是不知所云。
由于外国游客很多依赖英文景点介绍来获知景点的相关信息, 所以恰当的英文景点介绍不仅方便游客, 也有助于推动我国旅游业的进一步发展。
因此, 我们有必要深入研究旅游文本的翻译以此唤起翻译者的注意并提出解决方案。
本论文介绍了奈达的功能对等理论, 分析了旅游、旅游文本的特点和作用;研究了翻译涉及的文化问题, 并探讨了旅游文本翻译的特点以及翻译的要求和标准。
本文以奈达的功能对等理论为基础, 对旅游文本的翻译做了尝试性研究, 并用实例说明在中文旅游文本翻译过程中所应采用的策略与方法。
【关键词】奈达;功能对等;旅游文本;翻译策略ContentsAcknowledgmentsAbstract (English) (i)Abstract (Chinese) (ii)Introduction…………………………………………………………….……………. .1Chapter One An Introduction to Nada and Functional Equivalence T heory (3)1.1 Brief Biography of Eugene A. Nida (3)1.2 A Brief Introduction to Nida’s Functional Equivalence (4)Chapter Two Features of Chinese Tourist Texts (6)2.1 Figurative Use in Description... (6)2.2 Abundant Quotation of Poems and Allusions (7)2.3 Flowery Style of Writing (7)Chapter Three Tourist Text Translation (9)3.1 Requirements and Criteria of Tourist Text Translation……………….….…. .93.2 Tourist Text Translation andCulture (9)Chapter Four Strategies and Methods of Tourist Text Translation (11)4. 1 Translation Strategies (11)4. 2 Translation Methods (12)4.2.1 Addition (12)4.2.2 Deletion (13)4.2.3 Explanation (14)4.2.4 Analogy (15)4.2.5 Paraphrase (16)4.2.6 Rewriting (17)4.3 Summary (17)Conclusion (1)9Bibliography (20)IntroductionAs we all know, tourism is the worldwide favorite recreational activity in modern society. With the development of the national communication, tourism becomes more and more important in the cross cultural communication. It is an important channel through which China can communicate with the other countries. With a fairly long history of civilization and resplendent culture, modern China has plenty of well-known historical sites, spectacular scenic spots, colorful national customs, and potential tourist resources, which guarantee the unceasing development of its tourist industry. According to the estimate by the World Tourism Organization, China would become the world’s leading tourist destination, overtaking traditional destinations such as Spain, France and the United States by 2020. It is believed that China’s tourism has a bright future.With the development of domestic tourist trade, more and more tourist texts need to be translated into English. Tourist text publicizes tourist resources, local customs, culture, history and religion. As the principal means of tourist advertisement, tourist texts play a significant role and are needed to be translated into English in much larger quantity and higher quality. Proper translation of tourist text helps to build up China’s international image as a highly civilized country, to show her attractiveness to the world, and to expand the international tourism market. Despite the importance of tourist texts translation, the quality of Chinese-English (C-E) translation of tourist text is far from being satisfactory. Many of them are filled with word-for-word translation, linguistic mistakes, Chinglish, and many cultural elements are notadequately rendered into English. Some of them even cause misunderstanding by English speaking tourists. Serious mistakes may frequently occur in some publications, which results in a negative influence on the image of China. So, in order to enhance the national image and accelerate the development of tourism, it is quite necessary to produce satisfying tourist text translations. The reason behind the inadequacies in C-E translation is the interference by Chinese language and culture and the failure to take target language and culture into consideration. Tourist text translation is by no means an easy job, so the thesis will make a tentative study on tourist text translation by applying functionalist approach and prescribe what methods and strategies should be adopted in the translating of Chinese tourist text. Anyway, the thesis is hoped that it will not only be helpful to improve the quality of the whole tourist text translation, but will help the dev elopment of China’s tourism.Chapter One An Introduction to Nida and FunctionalEquivalence Theory1.1 Brief Biography of Eugene A. NidaBorn on November 11, 1914, in Oklahoma City, Eugene Nida and his family moved to Long Beach, California when he was 5 years old. He began studying Latin in high school and was already looking forward to being able to translate scripture as a missionary. By the time he received his B achelor’s degree in 1936 from the University of California at Los Angeles, he was well on his way. Having earned his degree in Greek, he enrolled in the Summer Institute of Linguistics and discovered the works of such linguists as Edward Sapir and Leonard Bloomfield. Nida then pursued a Master's degree in Greek New Testament at the University of Southern California. In 1941 he began a Ph.D. in linguistics at the University of Michigan and completed it in two years. His dissertation, A Synopsis of English Syntax was, at that time, the only full-scale analysis of a major language according to the “immediate constituent” theory.Nida was determined to produce a theory that would foster effective communication of the Good News of Bible across all kinds of cultural and linguistics barriers. A prolific writer, his book Toward a Science ofTranslating, and later The Theory and Practice of Translation helped him achieve this objective.These two very influential books were his first book-length efforts to expound his theory on what he called dynamic equivalence translation, later to be called functional equivalence. How significant, revolutionary, and convincing this new approach proved to be can be seen in the fact that hundreds of the Bible translations have now been effectively carried out with this methodology. In essence, this approach enables the translator to capture the meaning and spirit of the original language text without being bound to its linguistic structure.Nida’s work with indigenous language translations had shown that in order to reach people who bring no prior knowledge to their encounter with the Bible, the translation needs to place the highest priority on clear communication in easily understood language and style. Thus, under the leadership of translator William Wonderly, a Spanish New Testament, called the Versión Popular, a contemporary translation, was published in 1966. At almost the same time, the Good News Bible New Testament, Today’s English Version, under the leadership of Robert G. Bratcher, a Nida colleague, was published. Both of these books were enormously successful publications, with sales in dozens of millions even before the Bible editions were published in 1976.A scholar, teacher, leader, influencer, innovator, and influential theoretician, Eugene A. Nida is very possibly unsurpassed in the history of the Bible Society movement in terms of global impact. His work, his organization, his ideas and the organization he put into place represent a watershed for the movement and for Bible translation. Thanks to him, the world of Bible translation and translation studies has been enriched and challenged into an exciting field of study and discourse.1.2 A Brief Introduction to Nida’s Functional EquivalenceNida is an outstanding American linguist and translation theorist of the contemporary time. In the early phase of translation studies, the conception of linguistic equivalence plays a predominant role. Discarding the traditional equivalence, Nida advocates a functional approach and differentiates between formal and dynamic equivalence in translation. “Formal equivalence”refers to faithful reproduction of the source text (ST) while “dynamic equivalence” indicates acquisition of equivalent extra-linguistic communicative effect. According to Nida translation is a communicative process, so he views dynamic equivalence as a translation principle. In order to achieve the purpose of effective communication, any text must be the reader-centered. Nida explains his concept of dynamic equivalence as follows: in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source language (Nida, 1969:24). That’s to say, the relation of target language receptors to the target language text should be roughly equivalent to the relationship between the original receptors and the original text. The concept of “dynamic equivalence” which has featured Nida’s whole theory system later has been replaced by the term “functional equivalence” which emphasizes the function of communication. Different from traditional translation theories which focus on the relationship between the ST and target text (TT), Nida’s dynamic equivalence introduces a new measurement----the response of the receptor to the target text should be equivalent to that of the source text reader to the original. Nida stresses that the target text should function in the same manner in the target situation as the source text functions in the source text. That is to say, the target text should be functionallyequivalent to the source text. Nida indicates that the validity of a translation cannot be judged only by a comparison of corresponding lexical meanings, grammatical classes and rhetorical devices. What is more important is the extent to which the target receptor can understand or appreciate the translated text. Functional equivalence requires both the equivalence of message and equivalence of form, because the receptor will no doubt has different response to that of the source text reader if the translator only transmits the meaning of the original but ignore the style.According to Nida, the comparison of the receptors’ response rather than the comparison of the structure between the ST and the TT is the key point to determine whether it is faithful to the source text or not. He believes that if the translation has laid great difficulty the source text, or resulted in the misunderstanding, the translator has the right to correct the source text so as to make the target text reach the expected response.Chapter Two Features of Chinese Tourist Texts In Chinese tourist texts, specific attention is always paid to the introduction of the Chinese culture. The particular cultural information is always embedded in Chinese tourist texts. Because of the deep-rooted differences in thought patterns and aesthetic habits between Chinese and English speaking people, the same text type may have quite different language conventions. According to Newmark’s text typology and Nida’sdynamic equivalence, tourist text translation should be reader-centered and the translation needs to make sense to the target readers so as to reach the intended purpose of the target text. One of the difficulties in C-E tourist translation is caused by the differences between Chinese and English tourist texts.Thus the translator has to do one work before starting: studying the specific features of Chinese tourist texts.2.1 Figurative Use in DescriptionIt is full of figurative language in Chinese descriptive tourist texts. The use of figurative language makes the tourist texts more interesting, and such rhetoric devices as simile, metaphor, parallelism, hyperbole and personification can help to enhance communication effect by making the texts more vivid and appealing. Many tourist texts make great effort to impress the reader by offering flowery and exaggerated descriptions of the scenic spots.玻璃与铜板相间,宛如“琴键飞奔’’;凌空飞架的四条钢架,又似高山流水、水袖当舞。