人教版高中英语精品课件 选修九 Unit5 Inside advertising-Reading
you buy two, they will give you two
more at no extra cost. Does this mean the advertiser will lose money on the sale?
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
reasons.
No, because just wearing a certain
brand of shoes won’t make you
exciting, popular or have fun—it takes
much more effort than that.
3. Refresh water A. Why are the first two lines written
How advertising works
Let’s enjoy two advertisements!
Discussion
1. Do you like McDonald's better than KFC because of the advertisement?
In newspapers Everywhere On billboards In magazines
bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.
B. The advertisement says that when
To encourage people to use water
wisely and to save water where they
can.
2. Super Shooze
A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and ley your thirst.
Things go better with Coca-Cola.
Take time to indulge.尽 情享受吧！
The new digital era
数码新时代
Understanding the advertisements on
page 42.
1. Water
A. What is the most common name for
H2O? Why did they call it H2O?
Water. Because it rhymes with “slow”.
B. What is the purpose of this
advertisement?
At the airport
Advertisements WHERE?
On TV
At the cinema
In train stations
On buses
On the radio
Compare advertisements
Compare the two advertisements,
which one is easier for you to
of a group.
B. What message does the advertisement
give?
If you wear our shoes you’ll have an exciting life, and be popular and have fun.
C. Do you think the message is true? Give
B. What do you think causes air pollution?
Human beings cause air pollution by
burning fossil fuels, such as gas, oil, coal,
etc by using some modern machines,
C. Why do advertisers often use the
“Buy one get one free” message?
People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
transportation vehicles and also by
manufacturing modern products.
C. How else can advertisers make people
more aware of our fragile environment?
Tell people more and help them to be
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
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人教版高中英语选修九第五单元Unit 5 Inside advertising Using language 教学课件共25张PPT
n. 酗酒者; 酒鬼 tobacco n. 烟草; 烟草制品
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
人教版高中英语选修9课件：Unit 5 Inside advertising Using language(共22张PPT)
Match the two columns. a. can make the company stop using the b. offending advertisement if a
complaint about an ad is correct. b. is also responsible for checking the
5. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示 强调。
e.g. Please! Do be quiet a moment. 请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Ask for receipt and make sure you get it. 要一张收据, 而且一定要确保你拿 到收据。
2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以 约束广告商们的不法行为。
He is always dressed in decent clothes. 他总是穿着体面的衣服。 decent 指行为是“合宜的; 得体的; 合乎 道德规范的”。
e.g. It is a decent film, without crime or violence. 那是一部合乎规范的电影, 没有犯罪和暴力镜头。
product before buying. c. can prevent advertisers doing the
人教版高中英语Book9Unit5Insideadvertisingreading教学课件共14张PPT含视频
2. Can you add more to the list?
Solution 2 Advertising organizations
1. What do they do to make sure ads are ethical (morally correct)? • educate and support their members • make rules for everyone in the organization to follow 2. What does a code of ethics refer to? 3. Do you think the language in the ad meet codes of ethics? • exaggerate its effect • mislead people to lose weight in an unhealthy way
人教版高中英语 Book9Unit5Insideadve rtisingreading教学课件
共14张PPT含视频
2020/9/19
Keeping advertisers honest
Solutions The law Advertising organisation Complaints organization The consumer
1. persuade sb to behave in certain ways 2. go to a lot of trouble and expense to do sth 3. false advertising 4. prevent sb (from) promoting immoral behavior 5. ban sth altogether 6. for this reason 7. give reasons for sth 8. make rules for everyone to follow 9. say bad things about... 10. be honest and truthful about 11. get made=be made 12. make a complainten it comes to sth 14. judge the claims for oneself 15. be flooded with advertisements 16. educate sb sbout sth
Solution 2 Advertising organizations
1. What do they do to make sure ads are ethical (morally correct)? • educate and support their members • make rules for everyone in the organization to follow 2. What does a code of ethics refer to? 3. Do you think the language in the ad meet codes of ethics? • exaggerate its effect • mislead people to lose weight in an unhealthy way
人教版高中英语 Book9Unit5Insideadve rtisingreading教学课件
共14张PPT含视频
2020/9/19
Keeping advertisers honest
Solutions The law Advertising organisation Complaints organization The consumer
1. persuade sb to behave in certain ways 2. go to a lot of trouble and expense to do sth 3. false advertising 4. prevent sb (from) promoting immoral behavior 5. ban sth altogether 6. for this reason 7. give reasons for sth 8. make rules for everyone to follow 9. say bad things about... 10. be honest and truthful about 11. get made=be made 12. make a complainten it comes to sth 14. judge the claims for oneself 15. be flooded with advertisements 16. educate sb sbout sth
精选最新 人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
5. “Speeding” and “How fast am I goive the
same purpose. What do both advertisements want people to do? They want people to stop speeding.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
人教版高中英语选修9课件 Unit 5 Inside advertising-Using language 课件
5. 我非常爱我的狗,所以我并不在乎它
摔断腿带来的医疗开支。(expense)
I am very attached to my dog so I
didn’t mind the medical expenses
involved when he/ she/ it broke his/
her/ its leg.
do 经常用于肯定句和祈使句中, 表示强
调。
Please! Do be quiet a moment.
请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Exercise 1 on P85
At a conference yesterday a spokesman __________
for the Health Department, Mr Denformed the audience that the
government would soon be passing laws
to make all tobacco _______ advertising illegal.
She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和
丈夫一起到一个小乡村过寒假。
8. 那家航空肥公司收了我额外的超重行 李费。(overweight) The airline charged me extra for the overweight suitcase. 9. 需要我把你的电视调到新的频道吗？ (tune) Would you like me to tune your television to the new channel?
高中(人教版)英语选修9课件：unit 5 section 1
答案：
The advertisement want to sell something or to
inform or educate the public.
英语 选修9
Unit 5 Inside advertising
Step Three：Fast reading
Find out the answers to the questions according to the text. 1 ． Which kind of advertisements turn us into walking advertisements?
2．With so many messages from advertisers filled our daily
lives，it is important to understand how advertisements work. 答案： filled→filling 3．Then we can avoid to be controlled by them. 答案： to be→being
英语 选修9
Unit 5 Inside advertising
4．Their money would be wasted if the message didn’t reach
A．TV. C．Newspaper. 答案： D B．Magazine. D．B and C.
英语 选修9
Unit 5 Inside advertising
4．What do the advertisers consider?
A．The expense. B．Target audience.
C．Media appreciate for the product.
高中英语选修九《Unit 5 Inside advertising Listening 1》课件
3. Listen again and complete the chart. In the first column write who the target is; in the second column write the message they will use for each target and in the last column write where they will display each advertisement. One row in each column has been done for you as an example.
zX.x.K
1. Read the three advertisements and then in groups discuss the questions below.
1. What is the purpose of these advertisements? To persuade people to come to a concert at Newtown High School.
2. What information do all three ads give? Place, time, date.
3. Which ad targets parents? Explain why. Ad 2 “Come along and see how talented your child is!”
1. Who do they want to attract to their concert? Name three different groups of people. Students, parents and other people i need three different adverts? Each group has different needs and interests so they have to target each group separately.
人教版高中英语选修9课件：Unit 5 Inside advertising WB Listening(共18张PPT)
3. What does Sara think is dishonest? Do you agree or disagree with her? Why? Saying that students can get in for half price, but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge.
Students at Newtown High School
Bring a friend and get in for half price
On classroom noticeboards School radio
Homework
1. Write down the ad in your exercise book.
3. Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments.
1. Read the three advertisements and then in groups discuss the questions below.
1. What is the purpose of these advertisements? To persuade people to come to a concert at Newtown High School.
高中英语人教版选修9Unit5Insideadvertising课文读写课件
(2) 她不辞劳苦地为我找到了那本书。
She w_e_n_t__to__a_l_o_t_o_f__tr_o_u_b_le__t_o_f_ind the book for me .
二、佳句诵写
1. However, it would be no use
advertising products on radio if the ad relies on visual effects. 但是, 如果一项产品
一、词汇拓展
1. advertise vt. 为……做广告; 登广告 (1) _a_d_v_e_r_t_is_e_r__ n.登广告者; 广告客户 (2) _a_d_v_e_r_t_is_e_m_e_n_t__ n.广告
2. inform vt.通知; 告知; 告知 _i_nf_o_r_m__a_ti_o_n_ n.信息; 情报
了解广告商所使用的伎俩。这样他们才能对 各种广告主张做出自己的判断, 而不致盲目地 接受广告中所说的一切。
句型：When it comes to (doing) sth. ... 当谈及到……；当提到……
提示：该句可用于引出话题、举例等, 使前后过渡自然。
仿写：根据汉语意思, 完成英文句子。 (1)当谈到如何处罚调皮的学生时, 校长总会 提出一些有效的措施。
_W_h_e_n__i_t_c_o_m__e_s_t_o__how to punish the
naughty students, the headmaster XXX
always put forward some effective measures.
(2)谈到跳舞, 我最喜欢Michael Jackson. When it comes to_d_a_n_c_i_n_g_, Michael Jackson