商务英语4PPT课件

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Chapter 4 as an executive 《商务英语》PPT课件

Chapter 4 as an executive 《商务英语》PPT课件

components:
1. Cash and Equivalents 2. AΒιβλιοθήκη counts Receivable
Inventories Accounts Payable and Trade Notes Payable
Accounts Receivable
Notes Payable Accrued Expenses and Taxes Payable
A CTO is focused on technology needed for products and technology sold to clients where a CIO is an internal facing job focused on technology to run the company and maintaining the platform to run services to sell to clients.
Unit 27: CFO & Finance
Reading 3.Understanding Financial Statements 4.The Balance Sheet 5.Assets=Liabilities + Net worth 6.The Statement of Income
Unit 28: CTO & Technology Innovation
Unit 30: CMO & Marketing
Speaking
Do you want to be a CMO? Please say your reason of being CMO or not?
Reading
Chief Marketing Officer (CMO) is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer. CMOs are faced with a diverse range of specialized disciplines in which they are forced to be knowledgeable. Beyond the challenges of leading their own subordinates, the CMO is invariably reliant upon resources beyond their direct control. What is Marketing? What comes to mind when you think of marketing?

剑桥商务英语中级课件Module 4

剑桥商务英语中级课件Module 4

you can target a market they disappear quickly by choice of website
very cheap to produce and deliver
people delete them before reading
• Promoting a product involves developing a’(‘USP’): the FEATURES and BENEFITS which make it unlike any of the competing products. • There are four stages in promoting a product(‘AIDA’): • 1 attract the ATTENTION of potential customers • 2 arouse INTEREST in the product • 3 create a DESIRE for its benefits • 4 encourage customers to take prompt ACTION
TV commercials . _______________ reach millions of people but they are so xpensive.
. I tend to listen to my friends‟ recommendations more than word of mouth nything else so ________________ is probably the most effective.
Work in pairs. Think of one more advantage or disadvantage for each type of advertising in exercise 1. Think about issues such as:

商务英语 Unit 4 Great ideas

商务英语 Unit 4 Great ideas

Starting up
A Which of the following statements do you agree or disagree with? Why? 1 There are no new ideas 2 Most of the best ideas are discovered by accident. 3 Research and development is the key to great business ideas. 4 There is nothing wrong with copying and improving the ideas of others. 5 The best way to kill an idea is to take it to a meeting. B What should companies do to encourage new ideas?
bring together a number of components. The first thing
business plan you need is a _______________, which we help the researchers to _______. We can then use this business write plan to raise the ____________ - the cash that you need investment to __________ the business. This comes from private start __________现方式做保护处理对用户上传分享的文档内容本身不做任何修改或编辑并不能对任何下载内容负责
Unit 4 Great ideas

新视野商务英语视听说(下):第四版教学课件U4

新视野商务英语视听说(下):第四版教学课件U4

How to organise your negotiation
Follow-up Practice
1. Listen to the dialogue and complete the following sentences.
4%
personnel 40%
expenses publicity
next year
Script
Mr. Welsh: Fine. But it seems to us that your price is much higher than other suppliers’ in China. We are currently doing business with some factories in Shenzhen. Mr. Wang: We know some factories give lower prices but their quality is poor. You see, the surface of our products is very smooth. And after the tour, you must have an idea how well our manufacturing environment meets international sanitary standards. Considering the quality, our price is very reasonable. Mr. Welsh: We don’t deny that. But if you can give us a little discount, we can start up a longterm relationship. Mr. Wang: You’re really tempting me. OK, what’s your quantity then? Generally, we’re not allowed to give discount at this price. But if your order is large enough, I can offer you a special discount. Mr. Welsh: For the large plastic chair and the trolley, we can take 1,000 pieces of each and much more later on after this trial order.

新标准商务英语综合教程 4 Unit 1 (3)

新标准商务英语综合教程 4 Unit 1 (3)

No wonder, then, that the boards of Mitsukoshi and Isetan, the country’s fourth- and fifth-largest department store
chains, laid plans for a merger that would create the country’s biggest retail group, with $14 billion in annual sales. The deal is
Prices of every purchase are added up automatically. When she has finished shopping, the customer hands her card to a cashier who 4 ___ it to the register. A second later the total pops out. Shop lifting is physically impossible.
One man is enough to keep the vending machines filled, because if the stock for a certain commodity is 7 ___ to run out, a red lamp in the computer room 8 ___ him or her. But there are disadvantages too: a customer cannot change his or her mind 9 ___ a purchase. Once 10 ___ , the item cannot be put back. The customer must go through a cashier with it first and get a refund later. There are also no fresh vegetables or fish on sale—everything is prepackaged.

新编商务英语系列教材ppt课件

新编商务英语系列教材ppt课件
9
新编商务英语口译
• 教材体例以口译学习过程
为中心,兼顾口译技能技 巧和各种交际话题。
• 本教材不以专题为主线,
也不仅仅以技巧为主线, 而是以口译技能形成的过 程为线索。
• 本教材专为高职高专英语
专业或与英语相关的专业 的学生量身定做,因此在 文本材料的选择上将尽量 符合该类学生的特点。
10
新编商务英语实训教程(已出版) (新配电子教案)
由5个部分组成:内容第一部分为准备性练习,是基础听 力技巧训练,第二部分为短小对话,围绕单元主题展开, 第三部分是较长篇幅的理解性材料,有助于扩大学生的知 识面。第四部分是补充材料,为适应不同层次学生的学习 要求而设计。最后是幽默故பைடு நூலகம்,旨在活跃教学气氛,增强 趣味性。
• 本书另配教师用书及音带。
5
新编商务英语口语(1~4册)
生活和商务活动展开,涉及经济、贸易、工农业、教育、旅游、投资、 金融、劳务、地产等领域中的考察、谈判、签约、网上交易、电子商 务等等。每个单元都有一个中心话题和与话题相关的课堂练习活动, 旨在促使学生将口语学习不仅仅停留在传统的机械背诵和模仿上,而 是通过大量的任务型课堂活动来强化英语语言的运用能力,使英语真 正成为表达学生个人情感和思想的“交际工具”。
• 本教材采用英语语言和商务知识有机结合的编写方式,使学
生既能提高英语阅读理解能力,又能系统地掌握商务英语的 基本词汇及其表达方式,全面地获得有关商务的基本知识。
4
新编商务英语听力(1~4册)
• 旨在通过由浅入深、由易至难渐进式的听力技能训练,逐
步提高学生的听力水平。
• 全书共分15个单元以及期中、期末两套测试题,每个单元
11
新编商务英语基础教程(学生+教师用 书)

商务英语negotiating price课件

商务英语negotiating price课件

Reporting for work Talking about Rules of Company
Talking about Organizational Structure
Talking about Responsibilities of Job Positions Touring the Office Building 3 Office Routines(I) Telephone Communicatuion
Ⅱ Function of Business Negotiation
Business negotiation is treated as an integral part of the total international business activity. Business negotiation is a tool to achieve the general commercial interests of the parties involved.
Unit Contents of Oral Business English (I) 1 Looking for a Job(I)
Detailed Items Job Advertisements Cover letter& Resume Job Interview
2
Coming to a New Company(I)
Ⅴ The Main Contents of Business Negotiation
* price (价格) * quality (质量) * terms of payment (付款条件) * packing and shipping (包装和装运) * insurance (保险) * agency (代理) * complaints, disputes and claims (投诉、争议、索赔) * arbitration (仲裁) * processing and assembling trade (加工与装配贸易) * compensation trade (贸易补偿) * technology importation (技术引进)

商务英语课程ppt课件Unit4BusinessTravel

商务英语课程ppt课件Unit4BusinessTravel
.Arrive at the airport at least one hour before departure -some airlines require two hour pre-check in. It is best to check with your carrier or booking agent.
the other key ) . Just in case your luggage is misplaced or lost, I advise you to include
basic toiletries ( make- up, tooth paste & brush etc . ) , bathing suit,
learn!
Predetermine which seminars you would like to attend. Check their schedules and be there on time.
Business cards, brochures and samples of your products and services are all very important. Make sure you have enough of your marketing tools with you or ship materials well in advance of event. Just to make sure all has safely arrived, I suggest that you confirm the delivery of your products before you leave home.
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.
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.
Letter of Credit
❖ Revocable/ Irrevocable ❖ Documentary/ Clean ❖ Confirmed/ Unconfirmed ❖ Sight/ Usance, or Time ❖ Transferable/ Non-transferable ❖ Revolving ❖ Reciprocal ❖ Back to Back ❖ Anticipatory (→Red Clause L/ C) ❖ Standby
Unit 4 Terms of Payment
.
Learning Objective
❖ To make clear terms of payment; ❖ To know the difference between the
three basic terms of payment.
.
Background Information
❖ 3) RMB¥898 in total. ❖ 4) The results of the investigation of the
financial standing of the Malaysian Trading Company.
.
感谢亲观看此幻灯片,此课件部分内容来源于网络, 如有侵权请及时联系我们删除,谢谢配合!
D/ P
D/ A
D/P at Sight
D/P after Sight (D/P. T/R)
.
L arrangement with a bank by which the bank will accept and pay bills of exchange for the customer.
.
Listening Practice
❖ 1. Listen to a passage and fill in the blanks.
❖ the letter of credit, reliable, safe, buyers, sellers, buyers, the opening bank, finance, collection, Documents Against Payment, Documents Against Acceptance, expanses, procedures, a risk, actual payment, collecting, remitting, non-payment, shipping documents, D/P at sight, D/P after sight, immediate payment, D/P, make payment, 45, 90, the documents, pays, acceptance, promise, the financial standing of the importer is sound, have convinced, payment
❖ Instrument of payment (currencies, bills)
❖ Date of payment ❖ Place of payment ❖ Credit
.
Terms of Payment
❖Remittance (汇付) ❖ Collection(托收) ❖Letter of Credit(信用证)
❖ 银行应进口商的请求开给出口商的一 种保证付款凭证,银行承担在信用证 条款得到完全遵守的情况下,向出口 商付款的责任。信用证属于银行信用。
.
Letter of Credit
❖ L/C, generally, involves the following parties:
❖ Opener/ Applicant ❖ Beneficiary ❖ Opening Bank, Issuing Bank ❖ Advising Bank ❖ Negotiating Bank ❖ Paying Bank (or Reimbursing Bank)
.
Remittance
❖ Mail Transfer (M/ T) (信汇) ❖ Telegraphic Transfer (T/ T) (电汇) ❖ Demand Draft (D/D) (票汇)
.
Collection
Clean collection
Documentary collection
.
Listening Practice
❖ 2. Listen to a dialogue and answer the following questions.
❖ 1) To make an investigation of the financial standing of the Malaysian Trading Company.
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