商务英语PPT
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商务英语阅读Unit 7-叶兴国ppt课件
UNIT 7
9. Loan word外来词构词法: 如：
karoshi (日语) ：过劳死；
westpolitik(德语) ：东欧国家的西方政策等。
10. Coinage创新式构词法 : 如：
1) 政治领域：Ground Zero世贸废墟, the global coalition against terror全球反
READING SKILLS:
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
UNIT 7
6. Onomatopoeia拟声词构词法:
1) 直接~: 音与义基本吻合，能直接产生音义之间的互相联想，使 用频率高。
?人类基因组数据库genomedatabase该数据库1990年初建于美国霍普金斯大学是一个专门汇集存储人类基因组数据的数据库其中包括了全球范围内致力于人类dna结构和100000种人类基因序列研究的分析成果
Business English: A Reading Course
UNIT 7
2014.11
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening; Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan
word; Coinage
恐联盟 political pluralism政治多元化, bushism布什执行的强硬政策等。
2) 经济领域：G-7 nations 7国集团, cyclic/bubble economy循环经济, bubble
商务英语函电PPT课件
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2
制作单位：福建对外经济贸易职业技术学院 制作人：陈淑霞
1 Writing Principles of Business Letters
2
Establishing Business Relations
3
Enquiries
4
Offers
5
Counter-Offers
6
Terms oБайду номын сангаас Payment
countries.
o countries abroad.
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9
Chapter I Layout and Transmission of a Business Letter
1. Principles of Business Letter Writing
3) Correctness No grammatical mistakes. No typing mistakes. Pay special attention to numbers, such as quantity, price and so on.
they attend the Guangzhou Trade fair to find a partner.
they attend the Guangzhou Trade affair f or the purpose of finding a business part ner.
we have exported our machine to many we have gegun to export our machines t
Layout and Transmission of a Business Letter
商务英语写作AdvertisementsPPT课件
第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
新视野研究生商务英语ppt Unit 1
Unit 1 Company Profile
HSBC is a London-based multinational banking and financial services organization with competition comes not only from domestic bank competitors, but also from other global leaders in the same industry.
Unit 1 Company Profile
Walmart entered the China market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Walmart operates a number of store formats in China including Supercenters, Sam’s Clubs, and Neighborhood Markets. By March 1, 2012, Walmart had 370 units in 140 cities, and had created over 106,500 job opportunities across China.
Unit 1 Company Profile
Task 2 Match the information with the five coห้องสมุดไป่ตู้panies.
Unit 1 Company Profile
Setting: Through years of development, Walmart has become one of the most well-known brands around the world. Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart.
最新剑桥商务英语高级2精品PPT课件
第十四页，共47页。
• SAP是目前全世界排名第一的ERP软件。它代表(dàibiǎo)着最先进 的管理思想、最优秀的软件设计。世界五百强中有超过80％的公司 使用SAP。中国的大型国营、民营企业90％使用SAP。2003年9月 份，SAP公司特意推出SAP Business One中文版ERP软件，专门为 中国中小型企业服务。具有强大功能的解决方案平台，提供全面的 功能，帮助企业实现成功管理。共由十个模块组成，涵盖企业管理、 财务会计、销售、采购、业务伙伴、银行业务、物料和库存管理、 生产管理、成本会计、报表等。具有独一无二的特点，如智能数据 导航，强大的分析工具，在线预警，开放的标准。目前在中国已经 有500家企业实施了这套系统。并随着SAP Business One的推广， 使用的用户正在不断的增加。
第十七页，共47页。
• Ecosystem of supportive technologies • Business in the future is not business in an
enterprise. It’s business in an ecosystem.
第十八页，共47页。
Technology Ecosystems
第十六页，共47页。
language
• Have a direct dig (para4): to make a joke or remark to annoy or criticize someone 挖苦(wā ku)
• Acquire an industry solution that is at the heart: buy the key part of an industry solution
另外利用中国劳动力成本较低的优势沃尔沃还将在中国新建工厂实现沃尔沃汽车的本土化生产以降低成本同时还可以快速增加沃尔沃汽车在中国国内的销量
• SAP是目前全世界排名第一的ERP软件。它代表(dàibiǎo)着最先进 的管理思想、最优秀的软件设计。世界五百强中有超过80％的公司 使用SAP。中国的大型国营、民营企业90％使用SAP。2003年9月 份，SAP公司特意推出SAP Business One中文版ERP软件，专门为 中国中小型企业服务。具有强大功能的解决方案平台，提供全面的 功能，帮助企业实现成功管理。共由十个模块组成，涵盖企业管理、 财务会计、销售、采购、业务伙伴、银行业务、物料和库存管理、 生产管理、成本会计、报表等。具有独一无二的特点，如智能数据 导航，强大的分析工具，在线预警，开放的标准。目前在中国已经 有500家企业实施了这套系统。并随着SAP Business One的推广， 使用的用户正在不断的增加。
第十七页，共47页。
• Ecosystem of supportive technologies • Business in the future is not business in an
enterprise. It’s business in an ecosystem.
第十八页，共47页。
Technology Ecosystems
第十六页，共47页。
language
• Have a direct dig (para4): to make a joke or remark to annoy or criticize someone 挖苦(wā ku)
• Acquire an industry solution that is at the heart: buy the key part of an industry solution
另外利用中国劳动力成本较低的优势沃尔沃还将在中国新建工厂实现沃尔沃汽车的本土化生产以降低成本同时还可以快速增加沃尔沃汽车在中国国内的销量
体验商务英语3 unit1Globalizationppt课件ppt课件
完整版课件
1-2
Course Objectives
3
1) have a basic knowledge of fundamental issues (e..g, those listed in the Course Description) in international business,
2) understand the purpose, practice, significance, and current state of international business,
1. Converging tastes and preferences of consumers in different nations Q: Impacts on American businesses?
2. Examples of global brands: Coca Cola, Starbucks, Sony, and McDonald’s
a move toward a more integrated global economic system with lower barriers to trade and investment
about $3 trillion in foreign exchange transactions taking place everyday
in the cars people drive in the food people eat in the jobs where people work in the clothes people wear in many other ways
完整版课件
1-5
What Is Globalization?
商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
商务英语PPT——麦当劳肯德基在中国(中文)
Service
QSCV
Speed
CHAMPS
Accuracy
Cleanness
Value
Product Quality
Maintenance
三、中国麦当劳和肯德基的战略比较
不同点
肯德基和麦当劳在中国的差异化战略主要意图明确： 肯德基通过多方位的本土化策略来迎合中国消费者，以达到在食客心目中快餐业 王牌的地位； 麦当劳则以标准化和全球化的思想保证高度的统一和品质的一致，来树立、维护 自身良好形象，标准化的生产方式向我们展示了一种恒久不变的口味、服务和美 国文化。 两者的目的明确，都期望通过自身的差异化战略在中国范围内焙育品牌忠诚、扩 大市场占有率，但由于肯德基抓住了华人对“食”的关注角度，所以暂时在这个 市场中取得领先。
公司名称：麦当劳 外文名称：mcdonalds 总部地点：美国伊利诺伊州欧克布鲁克 成立时间：1954年
经营范围：连锁快餐，甜点 公司性质：上市公司 公司口号：i‘m lovin’ it我就喜欢
一、企 业 简 介
肯德基（Kentucky Fried Chicken肯塔基州炸鸡），通常简称 为KFC。是来自美国的著名连锁快餐厅，由哈兰· 山德士上校于 1952年创建。主要出售炸鸡、汉堡、薯条、汽水等西式快餐食 品。
Chicken
商务英语之——
麦当劳、肯德基在中国
小组成员：
麦当劳、肯德基在中国
一、企业简介 二、麦当劳和肯德基在中国的发展现状 三、中国麦当劳和肯德基的战略比较
四、中国肯德基较麦当劳的优势所在
一、企 业 简 介
一、企 业 简 介
McDonald‘s Plaza麦当劳餐厅（McDonald's Corporation）是 大型的连锁快餐集团，在世界上大约拥有三万间分店，主要售 卖汉堡包、薯条、炸鸡、汽水、冰品、沙拉、水果。麦当劳餐 厅遍布在全世界六大洲百余个国家。在很多国家麦当劳代表着 一种美国式的生活方式。
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Figures for last year:
1.What was its turnover?
21 million yuan
2.How was this divided up by region(country)?
Region:Hangzhou Shanghai Beijing Guangzhou Zhenzhou Guiyang
2. What product or service does its offer? My company committed to animation industry and we can provide many anime products. including: animation film, Cartoon series, Comic books,and so on.
2.How many divisions are there? 3.How many people are there?(By division?Country?) In all 6 divisions and 200 people. Research and development department(50 people) Design department(45 people) Finance department (20 people) Personnel department(20 people) Publicity department(35 people) Editorial department(30 people)
Trends:
1.What are the future trends and changes for the induatry? Animation industry as a burgeoning industry, the market potential is tremendous. Facing the huge market demand, cartoon product marketing strategy directly determines its market share. Company will explore the marketing core - story content, complete industry chain, innovative concept, and relye on the marketing core to make different marketing strategy.
2.What are your company’s plans? First.Through TV,newpapers and other media on product promotion.Then,Increase product on Research & Developmen and improve the level of production.Finally,Employ excellent talents.
Thank you!
The company projects
—JiaHua animation company
Your dream company:
1.What is your company called? I am Yang Song.Now I am the boss of JiaHua animation company established last years.
3.What was its final income?
10 million yuan
4.What present was spent on Research & Development(R&D)?
40% of fimal income
Structure:
1.Where is the headquarters? Hangzhou