unit 1 商务英语 ppt课件
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
高级综合商务英语1课件unit1
高级综合商务英语1课件unit1Unit 1: The Global EconomyIntroduction:In today's interconnected world, understanding the global economy is essential for businesses to thrive. This unit will cover key concepts related to the global economy, including international trade, economic systems, and exchange rates. By gaining a deeper understanding of these topics, students will be better equipped to navigate the complexities of the global marketplace.Key Concepts:1. International Trade:International trade plays a crucial role in the global economy, enabling countries to exchange goods and services across borders. In this section, students will learn about the benefits of international trade, including increased economic growth, market access, and specialization. They will also explore key trade theories, such as comparative advantage and the theory of absolute advantage.2. Economic Systems:Different countries have different economic systems that dictate how resources are allocated and goods and services are produced and distributed. Students will learn about the four main types of economic systems – capitalism, socialism, communism, and mixed economies – and their key characteristics. They will also examine the impact of globalization on economic systems and the rise of global supply chains.3. Exchange Rates:Exchange rates play a crucial role in international trade, as they determine the value of one currency relative to another. In this section, students will learn about the factors that influence exchange rates, including interest rates, inflation, and political stability. They will also explore the mechanics of foreign exchange markets and how exchange rates are quoted and calculated.Case Studies:To enhance their understanding of the global economy, students will analyze real-world case studies that illustrate the concepts covered in this unit. These case studies will include examples of successful international companies that have leveraged international trade to expand their business, as well as examples of countries that have experienced economic crisesdue to mismanagement of their economic systems and exchange rate policies.Conclusion:By mastering the concepts covered in this unit, students will be better prepared to navigate the challenges and opportunities of the global economy. Whether they are pursuing a career in international business, finance, or trade, a solid understanding of the global economy will be a valuable asset in today's competitive marketplace.。
商务英语 Unit 1 globalisationPPT课件
Disadvantages:
Globalization prevents governments from controlling√
their welfare systems.
Globalization lowers people’s living standards.
Globalization could lead to big employment problems √
c) basic facilities and services of a country, for example water, power, roads
d) a movement of large sums of money out of a country
e) the ability of a business to make money
word
2021ne Globalisation
Listening Warm-up discussion
For or against globalisation?
•Destroys cultural diversity •Homogenizes our world •Bankrupts local small businesses
globalization or against it?
word
2021/3/13
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Back to overview
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Listening For and against globalization
Which of the points below does Stephen Haseler make?
flight of capital Issue
商务英语综合教程unit1ppt课件
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Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
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3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
国际商务英语unit 1ppt课件
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Maturity
Decline
Time
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Vernon: Product Life Cycle Theory
As products (markets) mature, both the location of sales and of (optimal) production change, thereby affecting the pattern of exports and imports For many, especially technology products, the pattern is:
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Warming up questions
1. Why do we learn trade theories, and how many do you know?
2. How do they explain or affect the pattern of world trade?
3. What benefits can we get by learning these theories?
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Instruments of Trade Policy
Tariffs Subsidies Import quotas (and “voluntary” export restraints Local content requirements Administrative trade policies (bureaucratic
hurdles)
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David Hume (1752) critique on mercantilism
商务英语入门第一章-外教社修订版PPT课件
.
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1
Chapter
Forms of Business Ownership
Partnerships: Limited Partnership
Advantages
— General partner maintains control of the business. — Limited partner can invest with a limit on
.
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1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
death of owner. — Owner may have limited managerial expertise.
.
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1
Chapter
Forms of Business Ownership
Sole Proprietorship
Questions for discussion
新编商务英语综合教程第二版Unit 1.ppt
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
商务英语电子课件完整版
process? 5. How to explain the candid comments?
desire n. 欲望 vt.想要 opportunity n. 机会 applicant n. 申请人 potential adj. 潜在的 enthusiasm n.热情,热心 Résumé n. 简历 clarification n. 澄清 conservatively adv. 保守 initially adv. 最初, 首先 overbearing adj. 傲慢的，压倒一切的; v.
Unit1 Job-Hunting
Learning Objective
After studying this chapter you will be able to: Know the main tips of building virtual store Understanding the ways of getting core
压住，否定 executive v. 执行
Text A How to Crack a Job Interview successfully
Questions for Discussion
1. What is the function of a job interview?
2. Which factors are involved in a successful job interview?
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answering questions. 5.how to guess words .
globalization
economic globalization
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international organizations
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Discuss the following questions with your classmates based on your own knowledge and beliefs.(5mins)
are individuals, companies, or associations, non-profit. Multinational Corporations (MNCs), for-profit enterprises that
operate in several countries.
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The term is most closely associated with the term economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows and the spread of technology
Unit 1
Text A Roles of International organizations in the Global Economy
Text B Story of the International Chamber of Commerce
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1.background information (business knowledge ,words and phrases)
What is the relationship between globalization and international organizations?
What are international organizations?
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Can you recognize these organizations?
UN WTO IMF AIIB ADB RC
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Types of international organizations
Intergovernmental Organizations (IGOs), formed by states international Nongovernmental Organizations (INGOs), members
CE Council of Europe 欧洲理事会
EU European Union
Starbuck? A product of a wide selection of origins? Little Tikes toys made in China? reaching a friend at the other side of the world within seconds by phone or a
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IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
…….
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then, what is globalization?
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Globalization (or globalisation) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade.
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Background information
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Globalization
pur thinking
What will come to your mind, when globalization is mentioned? From the perspective of word-formation,… Can you give some examples of globalization? Or What has
globalization brought to our life?
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Is this an impact of globalization on our daily life? sitting and eating in a KFC, a Mcdonald’s or to have a coffee leisurely in a