商务英语专业PPT课件
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最新《商务英语》课件精品课件
• Prepare!
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
《lesson商务英语》PPT课件
Capital market Commodity market Domestic market
股票市场 Stock market econmoamrkmyeatrket research soft market declining market difficult marketready market
branch or subsidiary
Ⅱ. Method of marketing
supplenmentary knowledge /useful words & p
1. Branch & subsidiary
The branch is one indispensable part of the mother enterprise, as to organization and assets. It involves easy procedures to set up a branch. But it doesn't enjoy the qualification of local enterprise. Although controlled by mother enterprise, the subsidiary is an independent legal entity. It practices independent accounting, and assumes fully civil liability.
disadvantages
contending with local laws difficulties in getting profits home
Ⅱ. Method of
marketing
Case
商务英语学习PPT课件
即期付款交单 D/P at sight
buyer is presented the draft.
远期付款交单
D/P
after
sight
The buyer will pay the draft amount a specified
number of days after the
可编辑ppt
draft is presented a1n7d
汇付的四个当事人：
⑴汇款人（进口人）( Remitter/Importer) ⑵收款人（出口人）(Payee/Exporter) ⑶汇出行（进口地银行）(Remitting Bank/ Importer’s Bank）
⑷汇入行（出口地银行）（Paying Bank/ Exporter’s Bank）
在预付货款的情况下，进口商为避免货款两空，要求 解付行解付货款时，收款人必须提供某些指定单据。
汇付条款 应明确汇付时间、汇付方法和金额
可编辑ppt
12
二、托收（Collection）
（一）含义
• 根据国际商会《托收统一规则》（URC522）的规定：
托收是指由收到托收指示的银行，根据所收到 的指示处理金融票据和商业单据，以便取得付款或 承兑。
收款人 （出口商） （Payee）
填写信
⑴
⑵
汇委托
信
出
书，连
汇
具
同货款
申
回
交付汇
请
执
出行
出具“信汇 通知书”
信汇通知书或 支付通知书
汇出行
⑶以信函方式指示付款
(Remitting Bank) ⑹寄交“付迄收据”
⑸ ⑷出 通具 知收 取款 款收
商务英语教程课件ppt
Use leverage and negotiate effectively
Identify and use leverage points, make rational offers, and be willing to compromise
Business English negotiation skills
The ability to read and understand text quickly and effectively
Understanding of Complex Sentencies
The ability to understand complex Sentencies with multiple and adjacent clauses
Wear professional attention to receive a sense of seriality and respect
Use formal meetings and introductions
Start with a formal meeting and introduction of your team members
Show graduation and recommendation
End the meeting with a thank you, expressing graduation for the other party's time and effort
04
Business English Contracts and Agreements
standardization, and cross-cultural communication, and is a universal language for global business communication.
Identify and use leverage points, make rational offers, and be willing to compromise
Business English negotiation skills
The ability to read and understand text quickly and effectively
Understanding of Complex Sentencies
The ability to understand complex Sentencies with multiple and adjacent clauses
Wear professional attention to receive a sense of seriality and respect
Use formal meetings and introductions
Start with a formal meeting and introduction of your team members
Show graduation and recommendation
End the meeting with a thank you, expressing graduation for the other party's time and effort
04
Business English Contracts and Agreements
standardization, and cross-cultural communication, and is a universal language for global business communication.
unit 1 商务英语 ppt课件
ppt课件
20
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
商务英语-business-ethicsPPT课件
-
6
PartⅠ
• business ethics may relate to the following four fields: Finance,Management,Marketing,Accountant
• And it relates to 3 relevant roles in business world:
-
13
PartⅡ
• The ads about cigarettes still can be found somewhere.Even in movies and TV shows.
we may find that cigarettes were advocated by the actors.
•Does business world have its own principles?
-
4
PartⅠ
BUSINESS ETHICS
Definition:
business ethics is moral principle and standard that person should observe in the business world.
-
5
PartⅠ
• The measurement of ethics ,moral standards provide the basis for deciding whether an act is right or wrong.
• A business entity is considered under the law to be a legal "person".
-
16
Part Ⅲ
商务英语基础ppt课件
Welcome to
Starting BusinesBusiness English Certificate（BEC） 剑桥商务英语证书是剑桥系列考试中 专为学习者提供的国际商务英语资格 证书考试，考察真实工作环境中英语 交流能力，被欧洲乃至全球众多教育 机构、企业认可，将其作为入学考试 或招聘录用的英语语言水平要求。
10
Word check
•Company structure
•公司架构
•A report to B •A向B汇报 •Boardroom •董事会会议室
•A range of products •一系列产品
•R&D workshop •研发部车间
11
Word check
• Existing • 现有的，现存的 • Product range • 产品系列/类别 • Prototype • 原型，样品（特指没上市的样品）
21
Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:
4.Q：What is the very new product at Bibury Systems?
A：A voice-actived electronic toy---Big Boss.
18
Language summary：
Starting BusinesBusiness English Certificate（BEC） 剑桥商务英语证书是剑桥系列考试中 专为学习者提供的国际商务英语资格 证书考试，考察真实工作环境中英语 交流能力，被欧洲乃至全球众多教育 机构、企业认可，将其作为入学考试 或招聘录用的英语语言水平要求。
10
Word check
•Company structure
•公司架构
•A report to B •A向B汇报 •Boardroom •董事会会议室
•A range of products •一系列产品
•R&D workshop •研发部车间
11
Word check
• Existing • 现有的，现存的 • Product range • 产品系列/类别 • Prototype • 原型，样品（特指没上市的样品）
21
Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:
4.Q：What is the very new product at Bibury Systems?
A：A voice-actived electronic toy---Big Boss.
18
Language summary：
全套课件-商务英语_完整
电子商务的许多优点都源于其降低交易成本的能力，而公司 和个人的交易成本之所以能够降低，是因为电子商务提供了 更为便宜、更为快捷的通信。除了使用方便和价格低廉 外，Internet和web还使不同地域的人们能前所未有地紧密联 系在一起。
Tutorial 1
SESSION 1.1——Traditional Commerce vs. Electronic Commerce
• Evolution of Electronic Commerce
By 1995, the rapid growth of the Internet and the Web had combined with the proliferation of personal computers (PCs) in homes and businesses to create a new communications network that could support business transactions as nothing ever had before. These three factors—the commercialization of the Internet, the invention of the Web, and the proliferation of networked PCs—combined to make electronic commerce possible.
• Advantages of Electronic Commerce
Businesses can use electronic commerce in their purchasing processes to identify new suppliers and business partners. Negotiating price and delivery terms is easier because the Web can provide competitive bid information very efficiently. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions.
Tutorial 1
SESSION 1.1——Traditional Commerce vs. Electronic Commerce
• Evolution of Electronic Commerce
By 1995, the rapid growth of the Internet and the Web had combined with the proliferation of personal computers (PCs) in homes and businesses to create a new communications network that could support business transactions as nothing ever had before. These three factors—the commercialization of the Internet, the invention of the Web, and the proliferation of networked PCs—combined to make electronic commerce possible.
• Advantages of Electronic Commerce
Businesses can use electronic commerce in their purchasing processes to identify new suppliers and business partners. Negotiating price and delivery terms is easier because the Web can provide competitive bid information very efficiently. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions.
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胡宇滢 荣获国家托业桥奖学金一等奖
国家级
学 生
张绅豪
2012年全国职业院校技能大赛高职组广东选拔赛英语口语（专业组） 三等奖
可行性
校 外 实 训 风 采 展 示
12
Zhaoqing S&T Polytechnic
可行性
三
图书资料充足，可满足本专业学生的阅读与参考。
分类 号
分类名
D8
外交、国际关系
F0
经济学
F1 世界各国经济概况、经济史、经济地理
F7
贸易经济
H0
语言学
H3
常用外国语
I1
世界文学
合计
电子图书：65,000 册
本专业培养了积极进取的复合型学生。
03
本专业的毕业生就业率高，职业稳定，深 受用人单位欢迎。
04
和理工专业发展相结合：外语+商务+理工
15
Zhaoqing S&T Polytechnic
可行性
01 高职“商务英语”专业在教学管理和学科建设 上，形成了比较合理完善的商务课程体系。
以
质
构建学生知识能力结构中的“商务知识+商务操作技能”模块：
在国家机关、外事、外贸、外企、各类涉外金融机构、 商务管理公司、专业翻译机构、出版、新闻、旅游、
高级宾馆酒店等部门承担商务管理、商务翻译、 外贸洽谈、经贸文秘、英语编辑、英语记者、 驻外商务代理、涉外公关、涉外导游等工作
既熟悉商业贸易、市场营销和经济管理 又精通英语语言
6
Zhaoqing S&T Polytechnic
2 第二部分
我院开办商务英语专业（本科）的可行性
7
Zhaoqing S&T Polytechnic
可行性
一
本专业拥有一支结构合理、能力过硬、爱岗敬业、团结协作的
教师队伍。
1、教师的职称、学历结构
职称结构
学历结构
专任 教师数
教授
人数
占专任教 师的比例
副教授
人数
占专任教 师的比例
讲师
人数
占专任教 师的比例
2
Zhaoqing S&T Polytechnic
1 第一部分
设置商务英语专业（本科）的必要性
2020/3/28
3
必要性
一
广东现有“商务英语”人才不能满足对外开放和外向型经济进
一步发展的需要。
供求关系不平衡
《珠江三角洲地区改革发展规划 纲要》（2008-2020）的实施 ，将需要更多更高素质的“商务 英语”人才
4
广东高校“商务英语”专业的高 素质人才供给却十分有限
Zhaoqing S&T Polytechnic
必要性
二
涉外企业和机构对“外语+商务”复合型本科层次人才的需要。
专业的培养目标
教育部（教高[2012]9号）公布的《普通高等学校本科专 业目录（2012年）》中“商务英语”专业的培养目标明 确提出要培养应用型，复合型商务英语专业人才。
肇庆科技职业技术学院 Zhaoqing S&T Polytechnic
商务英语专业汇报
2020/3/28
1
目录
1 设置商务英语专业（本科）的必要性 2 我院开办商务英语专业（本科）的可行性 3 拟申办的商务英语专业概况（专业代码：050262） 4 我院开办商务英语专业（本科）的发展规划
（2014-2018年）
博士
人数
占专任教 师的比例
硕士
人数
占专任教 师的比例
双师型
人数
占专任教10
37%
8
9
33.3%
2
7.4%
11
40.7%
2
7.4%
Zhaoqing S&T Polytechnic
可行性
2、教师的教学、科研情况
➢建设完成了本专业精品课程《外贸函电》。 ➢本承担校级以上 ➢出版著作及教材7部 ➢发表学术论文55篇 ➢获校级以上教学和科研奖励8项 ➢主持各级各类教学研究和科学研究项目10项
9
Zhaoqing S&T Polytechnic
可行性
数字化语言实验室
校 内 实 训 基 地 展 示
10
先进的数字化语言实验室将满足当前语言教学的多种 教学模式，具体要求如下： ➢多媒体授课 ➢网络化自主学习 ➢协作式小班教学 ➢网络化考试 ➢分组学习
Zhaoqing S&T Polytechnic
可行性
语音室
校 内 实 训 基 地 展 示
11
具有学生信息管理、教师信息管理、身份认证 、资源库及管理、系统设置等系统管理功能综合 教学平台具有教师广播、多媒体广播、屏幕广播 、师生对讲、示范教学、呼叫、电子画笔、学生 录音、教案录制、课堂加分等综合教学功能。
Zhaoqing S&T Polytechnic
量 精品课程建设 工
程
职通商务英语，商务英语口语、外贸英语函电、商务英语翻译、
为 出
教学团队建设 商务英语口译、商务英语谈判、商务英语写作、国际贸易实务、
发
市场营销学、国际商法、电子商务等
点
16
Zhaoqing S&T Polytechnic
可行性
02
本专业培养了积极进取的复合型学生。
➢参加全国全省技能及学科比赛获得了省级一等奖1 项，金奖2项，三等奖2项，优胜奖1项及市级3三等奖 一项的好成绩。
➢丰富多彩的第二课堂的活动
➢良好的晨读习惯
17
Zhaoqing S&T Polytechnic
可行性
表1 学生获奖
学生
项目名称
武书茵 第六届全国高职高专实用英语口语大赛广东赛区荣获优胜奖
类别 省级
颁奖单位 广东省教育厅
胡宇滢 2011年广东省高职院校英语口语大赛专业英语组比赛中荣获三等奖 省级
广东省教育厅
种数
296 1177 1351 5522 706 8056 1574 18682
册数
1616 7433 8978 31200 4908 55979 9828 119942
13
Zhaoqing S&T Polytechnic
可行性
四
我校现有的高职“商务英语专业”为开设本科“商务英语”
专业奠定了坚实的基础。
我校2005年开始招收专科生。目前，每年招23个班，约300人。此外，我校继续教育从2004 年起开设专升本层次的“商务英语”专业，每 年有许多人报考。
14
Zhaoqing S&T Polytechnic
可行性
01 高职“商务英语”专业在教学管理和学科建设 上，形成了比较合理完善的商务课程体系。
02
外语知识技能
商务知识技能
扎实的英语语言基本功
宽广的人文知识
+
良好的综合素质
国际商务基本知识 商务操作技能 业务处理能力
5
Zhaoqing S&T Polytechnic
必要性
三
商务英语毕业生就业门路宽，职业发展前景好
专业的发展前景
复合型应用技术型人才，择业选择多，就业门路宽：
毕业生的专业素质
复合型应用技术型人才：