商务英语学习PPT课件
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商务英语课件PPT1
• It refers to the factors that allow the productive entity to generate more sales or superior margins compared to its market rivals.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.
最新《商务英语》课件精品课件
• Prepare!
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
《lesson商务英语》PPT课件
Capital market Commodity market Domestic market
股票市场 Stock market econmoamrkmyeatrket research soft market declining market difficult marketready market
branch or subsidiary
Ⅱ. Method of marketing
supplenmentary knowledge /useful words & p
1. Branch & subsidiary
The branch is one indispensable part of the mother enterprise, as to organization and assets. It involves easy procedures to set up a branch. But it doesn't enjoy the qualification of local enterprise. Although controlled by mother enterprise, the subsidiary is an independent legal entity. It practices independent accounting, and assumes fully civil liability.
disadvantages
contending with local laws difficulties in getting profits home
Ⅱ. Method of
marketing
Case
商务英语学习PPT课件
即期付款交单 D/P at sight
buyer is presented the draft.
远期付款交单
D/P
after
sight
The buyer will pay the draft amount a specified
number of days after the
可编辑ppt
draft is presented a1n7d
汇付的四个当事人：
⑴汇款人（进口人）( Remitter/Importer) ⑵收款人（出口人）(Payee/Exporter) ⑶汇出行（进口地银行）(Remitting Bank/ Importer’s Bank）
⑷汇入行（出口地银行）（Paying Bank/ Exporter’s Bank）
在预付货款的情况下，进口商为避免货款两空，要求 解付行解付货款时，收款人必须提供某些指定单据。
汇付条款 应明确汇付时间、汇付方法和金额
可编辑ppt
12
二、托收（Collection）
（一）含义
• 根据国际商会《托收统一规则》（URC522）的规定：
托收是指由收到托收指示的银行，根据所收到 的指示处理金融票据和商业单据，以便取得付款或 承兑。
收款人 （出口商） （Payee）
填写信
⑴
⑵
汇委托
信
出
书，连
汇
具
同货款
申
回
交付汇
请
执
出行
出具“信汇 通知书”
信汇通知书或 支付通知书
汇出行
⑶以信函方式指示付款
(Remitting Bank) ⑹寄交“付迄收据”
⑸ ⑷出 通具 知收 取款 款收
商务英语BusinessEnglishPPT
首席执行官 首席运营官 首席财务官（财务经理） 首席营销官（市场总监） 首席技术官（总工程师） 首席信息官 总裁 总经理 采购/销售经理
Work Vocabulary
管理本部 营销本部 海外营销部 二部 四部 八部 十三部 十五部 十六部 十七部 汽车工程研究院 汽车产业群采购处
Administration Division Marketing Division Overseas Marketing Division Division Two (Li-ion Battery) Division Four（LCD/LCM） Division Eight Division Thirteen Division Fifteen Division Sixteen Division Seventeen Auto Engineering Research Institute Auto Unit Purchasing Division
Answering the phone
❖ Good morning/ afternoon/ evening, BYD company, Kathy speaking.
❖ Could I speak to your sales manager?/ Can you put me through to your sourcing manager?
number or the person’s name. Then I couldn’t help.
Useful Expressions:
Answering the phone
❖ Hold the line, please. I'll get an English speaker.
❖ I'm sorry, I don't speak English well. I'll have an English speaker call you back later. May I have your name and telephone number
剑桥商务英语教程ppt课件精选全文
She smiled in greeting. 她微笑着打招呼。 She welcomed us with a cheerful
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
unit 1 商务英语 ppt课件
ppt课件
20
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
商务英语基础ppt课件
Welcome to
Starting BusinesBusiness English Certificate（BEC） 剑桥商务英语证书是剑桥系列考试中 专为学习者提供的国际商务英语资格 证书考试，考察真实工作环境中英语 交流能力，被欧洲乃至全球众多教育 机构、企业认可，将其作为入学考试 或招聘录用的英语语言水平要求。
10
Word check
•Company structure
•公司架构
•A report to B •A向B汇报 •Boardroom •董事会会议室
•A range of products •一系列产品
•R&D workshop •研发部车间
11
Word check
• Existing • 现有的，现存的 • Product range • 产品系列/类别 • Prototype • 原型，样品（特指没上市的样品）
21
Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:
4.Q：What is the very new product at Bibury Systems?
A：A voice-actived electronic toy---Big Boss.
18
Language summary：
Starting BusinesBusiness English Certificate（BEC） 剑桥商务英语证书是剑桥系列考试中 专为学习者提供的国际商务英语资格 证书考试，考察真实工作环境中英语 交流能力，被欧洲乃至全球众多教育 机构、企业认可，将其作为入学考试 或招聘录用的英语语言水平要求。
10
Word check
•Company structure
•公司架构
•A report to B •A向B汇报 •Boardroom •董事会会议室
•A range of products •一系列产品
•R&D workshop •研发部车间
11
Word check
• Existing • 现有的，现存的 • Product range • 产品系列/类别 • Prototype • 原型，样品（特指没上市的样品）
21
Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:
4.Q：What is the very new product at Bibury Systems?
A：A voice-actived electronic toy---Big Boss.
18
Language summary：
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• have something at your/their fingertips
• A nation's principal monetary authority, such as the Federal Reserve Bank, which regulates the money supply and credit, issues currency, and manages the rate of exchange.
Banking
• bad debt • bank account • bank card • bank charge • bank clerks • banker • bank holiday • bank loan • bank manager • banknote
• bank statement • bank teller • bank transfer • blank cheque • bounce (cheque) • cash dispenser • cashcard • cash point • central bank • cheque card • credit card
banking system • implementing monetary policy
.
4
• issuing notes to be used as legal tender • supervising the operations of the
commercial king system • implementing monetary policy
• a cheque for £200
• pay by cheque
• cash the cheque (= exchanged it for cash )
• stop the cheque (= tell the bank not to pay it ) .
• bank cheque = banker's cheque
• A shuttle bus operates to and from the beach of San Benedetto.
• There's a shuttle service from the city center to the airport.
.
8
en route
• on the way • en route from/to • a flight en route from Tokyo to Sydney • en route for • (BrE) We stayed there en route for London. • Why don't we stop for lunch en route?
• personal cheque
• blank cheque
.
10
fingertip
• the end of your finger, that is furthest away from your hand • She touched his cheek gently with her fingertips.
.
6
picture
• verb • to imagine something by making an image
in your mind • Tom, picturing the scene, smiled. • Picture the scene - the crowds of people and
.
5
• Central banks act as the fiscal agent of the government,
• By increasing or decreasing the supply of money and credit, they affect interest rates, thereby influencing the economy.
.
3
regulating
• the size of a nation's money supply • the availability and cost of credit • the foreign exchange value of its currency
• issuing notes to be used as legal tender • supervising the operations of the commercial
animals, the noise, the dirt.
.
7
shuttle
• a plane, bus, or train that makes regular short journeys between two places
• He took the Washington - New York shuttle.
• payee • payer • paying-in slip • savings account • serial number • standing order • transfer (n, v) • traveller's cheque • withdrawal
.
2
Central bank
.
9
cheque / check
• a printed form that you use to pay for something instead of using money,with the amount in words and numbers, the date, the person being paid, and the signature of your name
.
1
Banking
• crossed cheque • current account • debit (n, v ) • deposit account • direct debit • external • foreign exchange currency • overdrawn • payable