商务英语PPT
2. Business English vs. General English
People study English for different purposes. Thus English falls into two categories: English for General Purposes (EGP) and English for Specific Purpose (ESP). Business English is a part of ESP and can be considered a specialism within English language learning and teaching. It implies the definition of a specific language corpus and emphasis on particular kinds of munication in specific context while General English may enpass the broad vocabulary and varieties of styles found in literature and other general reading and in the world of entertainment and the media. Individuals may have interest in the culture; desire to travel or live abroad; a feeling that language skills will be useful or lead to better job prospects.
3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence means munication. When people do business at the 国际商务英语函电作为国际商务往来经常使用的联系方式， international level, they need to municate with each other 是开展对外经济贸易业务和有关商务活动的重要工具。正 through letters, faxes, e-mails, ephones, online chatting tools 确地掌握外贸英语函电的基本知识，并能熟练地加以运用， and some other modern means. Letters have been the principle and traditional channels by business firms to 是经贸英语专业学生从事外经、外贸行业必须具备的职业 exchange messages for a long time. Emails can be 技能。通过学习外贸实务中各种英文业务函件和传真以及 considered the electronic version of the letter. Today E-mail 其它文件的写作格式，商业、术语和各种不同的表达方法， has bee a primary source of munication in the workplace. Therefore, this course focuses on writing good business 使学生在提高英语水平的同时，熟练掌握对外贸易业务中 letters in the context of international business. In international 的基本技能，培养和提高他们的对外贸易业务工作能力。 trade, a business letter not only serves as a business document, but also provides a permanent record. Successful 该课程是一门理论与实践结合紧密的应用性学科。 business letters can facilitate positive and promising business dealings. This course is intended to develop skills of writing good business letter.
International Business English Correspondence Basics
I. An Introduction to the Course
1.What is Business English? 2. Business English vs. General English 3. International Business English Correspondence
1.What is Business English?
Байду номын сангаас
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the munication skills used in the workplace, and focuses on the language and skills needed for typical business munication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.
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《商务英语课程》课件
表达和沟通能力。
3
情景对话
模拟真实商务场景，进行对话练习， 提升沟通效果。
写作与阅读
写作技巧
学习商务写作的技巧和结构， 提升写作表达的准确性和层 次感。
阅读理解
阅读商务材料，提高对商业 文本的理解和分析能力。
商务邮件
学习撰写商务邮件的要点和 格式，提升邮件沟通的效果。
商务实践
商务会议
学习主持和参与商务会议的技巧，提高会议 效率和议题讨论。
商务谈判
掌握商务谈判的策略和技巧，提升谈判成功 率和成果。
商务演讲
培养商务演讲能力，提高演讲表达和演讲影 响力。
商务礼仪
了解商务场合的礼仪规范，塑造良好的商务 形象和人际关系。
评估与总结
期中测验 期末考试 课程总结
评估学员对课程内容的掌握程度。
综合评估学员的商务英语能力和应用能力。
总结课程收获和学习成果，为学员的职业发 展提供指导。
词汇与语法
商务词汇
学习常用的商务词汇和短语， 丰富商务沟通的词汇量。
语法重点
掌握商务英语的语法规则和重 点，提高语言表达准确性。
实例练习
通过实例演练和练习题，巩固 词汇和语法知识的运用。
听力与口语
1
听力训练
通过听取商务场景对话和演讲等内容，
口语练习
2
提升听力水平和理解能力。
通过角色扮演和情景对话，锻炼口语
《商务英语课程》PPT课 件
让我们一起探索《商务英语课程》的世界吧！本课程将帮助学员掌握商务英 语的核心知识和应用技巧，提升沟通能力和，培养学员的商务英语能力和职业素养。
教材评估
介绍教材的特点和使用方法，提供有效的学习资源。
学习方法
商务英语PPT——麦当劳肯德基在中国(英文)
①Intangible resources ②Integration of human resources
① Integration of Operation resource ② Integration of Physical resources
III、Strategic Comparison of Chinese McDonald's and KFC III、
II、Development Situations of McDonald's and KFC in China II、
II、Development Situations of McDonald's and KFC in China II、
The number of shops of McDonald's and KFC in China
Company name：McDonald ' s Headquarters location：Oakbrook, Illinois,
USA
Products ：Chain of fast food,
dessert
The nature of the company：
Listed company
Established Time：1954
2、Competition strategy of McDonald's and KFC
Strategies of Products: KFC-localization; McDonald's-standardization KFC spares no effort to meet the different needs of Chinese consumers; McDonald's considers hamburgers and beef as their flagship products, adhere to the consistent standardized scales of foreign fast food and global products.
商务英语(3).ppt
It could be true. It could arrive today.
You might be right. He might ask for an extra week.
That can’t be right. It can’t add up.
Pronunciation II: Stress patterns
Present passive We use a passive sentence 1. When we are interested in who or what
acts. 2. When it is obvious who or what does the
action so it is unnecessary to say. Form:
Adverbs: maybe, perhaps, probably
Note: maybe is one word when it means perhaps. Compare the two sentences: Maybe demand is very high in Chicago. Demand in Chicago may be very high.
Language focus
Modal verbs: talking about possibility Present passive Pronunciation: word linking
stress patterns
Lead-in 1. In which country is the shopping basket of
商务英语 Unit 9 Busi语（上）
Unit 9 Business Environment
高级商务英语ppt课件
Meeting Process
01
Understand the processes and standards of different types of business meetings to ensure smooth progress.
Conference presentation skills
Writing clear and consensus business English is essential Practicing writing emails, reports, and other business documents can improve clarity and consensus
Vocal Variety
Using different tones, pitches, and volumes can add clarity and emphasis to business English speech Practicing vocal diversity can help communicate more effectively
Context Understanding
Understanding the context of the conversation or speech is important in business English listening Practicing listening in different contexts can help improve contextual understanding
Advanced Business English PPT courseware
目录
CONTENTS
高级商务英语1.ppt
rid itself of tired, outdated perspectives and uncover the revolutionary ideas that
are lying deep in an organization.
5. It criticizes the control of policy-making by key personnel.
revolutionary companies or they can revolutionize the way their companies create strategy. In Revolution and Strategy, Gary Heath argues that any approach that
does not challenge the status quo is not a strategy at all. In too many companies,
the strategy-planning process is monopolized by senior managers, and what
5. It criticizes the control of policy-making by key personnel.
Part 1 考试策略
A
和control同义
Those serving in industry today have two options: they can surrender the future to
passes for strategy is sterile and uninspiring. To create truly revolutionary strategies, a strategy-making process must be demanding and inclusive; it must
剑桥商务英语教程ppt课件精选全文
She smiled in greeting. 她微笑着打招呼。 She welcomed us with a cheerful
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
商务英语口语ppt课件
17
高频通用词汇
❖ Director 厂长、主任、所长、部长 ❖ Division manager 科长 ❖ Chief engineer 总工程师、轮机长[,endʒi'niə] ❖ Engineer 工程师 ❖ Technician 技术员[tek'niʃən] ❖ Head of group 组长 ❖ Foreman 工长、领班['fɔ:mən] ❖ Inspector 检验员[in'spektə] ❖ 领读5遍，选一列学员依次读。要求学员课下背下单词。
❖ The girl was moved, but somebody told her “don’t forget HIJK!” “He is just kidding.”
❖ The girl responded： It doesn’t matter whether he lied to me. There is “LMNOP”. Love must need our patience.
25
Greetings
❖遇到熟人
▪ Haven’t seen you for ages/some time. 太久不见了。 ▪ How have you been(doing)? 最近怎么样？ ▪ Hey, man. How’s it going? ▪ How are you getting on/making out?
❖ Would you mind me opening the window? 你介意我开窗 户吗？
❖
标识英语
11
Dialogue1 初次见面
场景一：Edward船东来涂装厂房看船体喷涂进度。
❖ A：Are you Edward Green? 你是Edward Green 先生么？ ❖ B: Yes，I am. 是的。 ❖ A: How do you do? I’m Yuanfei Chen, foreman of painting center.
高频通用词汇
❖ Director 厂长、主任、所长、部长 ❖ Division manager 科长 ❖ Chief engineer 总工程师、轮机长[,endʒi'niə] ❖ Engineer 工程师 ❖ Technician 技术员[tek'niʃən] ❖ Head of group 组长 ❖ Foreman 工长、领班['fɔ:mən] ❖ Inspector 检验员[in'spektə] ❖ 领读5遍，选一列学员依次读。要求学员课下背下单词。
❖ The girl was moved, but somebody told her “don’t forget HIJK!” “He is just kidding.”
❖ The girl responded： It doesn’t matter whether he lied to me. There is “LMNOP”. Love must need our patience.
25
Greetings
❖遇到熟人
▪ Haven’t seen you for ages/some time. 太久不见了。 ▪ How have you been(doing)? 最近怎么样？ ▪ Hey, man. How’s it going? ▪ How are you getting on/making out?
❖ Would you mind me opening the window? 你介意我开窗 户吗？
❖
标识英语
11
Dialogue1 初次见面
场景一：Edward船东来涂装厂房看船体喷涂进度。
❖ A：Are you Edward Green? 你是Edward Green 先生么？ ❖ B: Yes，I am. 是的。 ❖ A: How do you do? I’m Yuanfei Chen, foreman of painting center.
商务英语谈判课件(PPT 35页)
Business Negotiation English
Objectives
1. Introduce the students to the main principles of business negotiation.
2. The students get familiar with the types of negotiation.
*Separate the people from the problem.
Techniques: ---Establish an accurate perception. ---Cultivate appropriate emotions. ---Strive better communication.
Disadvantages :
Pressure an individual to compromise and accommodate in ways not in his interest.
Avoid confrontational strategies, which can be helpful at times.
11.Getting a child to go to bed.
12.Picking a successor for the CEO of a company where you are on the board.
3. Types of negotiation:
1. Competitive style 2. Accommodative style 3. Avoidance style 4. Compromising style 5. Collaborative style 6. Vengeful style 7. Self-inflicting style 8. Vengeful and self-inflicting style
Objectives
1. Introduce the students to the main principles of business negotiation.
2. The students get familiar with the types of negotiation.
*Separate the people from the problem.
Techniques: ---Establish an accurate perception. ---Cultivate appropriate emotions. ---Strive better communication.
Disadvantages :
Pressure an individual to compromise and accommodate in ways not in his interest.
Avoid confrontational strategies, which can be helpful at times.
11.Getting a child to go to bed.
12.Picking a successor for the CEO of a company where you are on the board.
3. Types of negotiation:
1. Competitive style 2. Accommodative style 3. Avoidance style 4. Compromising style 5. Collaborative style 6. Vengeful style 7. Self-inflicting style 8. Vengeful and self-inflicting style
商务英语谈判教材(PPT 54页)
请告知你有关商品的最低价。
If your prices are favorable, I can place the order right away. 如果你们的价格优惠，我们可以马上订货。
We'd rather have you quote us FOB prices. 我们希望你们报离岸价格。
3. 还盘（counteroffer）在这个环节中经常用的句 子有:
Your price sounds a bit too high. / Your price is much higher than we expected ./ Will you reduce your price by…%? / In order to conclude the transaction, I hope you will
Would you tell us your best prices C.I.F. Humburg for the chairs.
请告诉你方椅子到汉堡到岸价的最低价格。
Offer and counter--offer
An offer is a promise to supply goods on the terms and conditions stated. It can be a firm offer which is a promise to sell goods at the stated price, usually within a stated period of time. It also can be a non—firm offer which is made without engagement and is subject to the seller’s confirmation.
If your prices are favorable, I can place the order right away. 如果你们的价格优惠，我们可以马上订货。
We'd rather have you quote us FOB prices. 我们希望你们报离岸价格。
3. 还盘（counteroffer）在这个环节中经常用的句 子有:
Your price sounds a bit too high. / Your price is much higher than we expected ./ Will you reduce your price by…%? / In order to conclude the transaction, I hope you will
Would you tell us your best prices C.I.F. Humburg for the chairs.
请告诉你方椅子到汉堡到岸价的最低价格。
Offer and counter--offer
An offer is a promise to supply goods on the terms and conditions stated. It can be a firm offer which is a promise to sell goods at the stated price, usually within a stated period of time. It also can be a non—firm offer which is made without engagement and is subject to the seller’s confirmation.
商务英语高级完整ppt课件
• The degree to which tasks in an organisation are divided into separate jobs; also known as division of labor.
精选编辑ppt
20
Departmentalisation
• The basis by which jobs are grouped together.
• There are five (5) common forms of departmentalisation.
精选编辑ppt
21
The Five Common Forms of Departmentalisation
• Functional Departmentalisation • Geographical Departmentalisation • Product Departmentalisation • Process Departmentalisation • Customer Departmentalisation
精选编辑ppt
25
Formalisation
• The degree to which jobs within the organisation are standardised and the extent to which employee behaviour is guided by rules and procedures.
精选编辑ppt
23
Span of Control
• The number of employees (subordinates) a manager can efficiently and effectively manage (supervise).
精选编辑ppt
20
Departmentalisation
• The basis by which jobs are grouped together.
• There are five (5) common forms of departmentalisation.
精选编辑ppt
21
The Five Common Forms of Departmentalisation
• Functional Departmentalisation • Geographical Departmentalisation • Product Departmentalisation • Process Departmentalisation • Customer Departmentalisation
精选编辑ppt
25
Formalisation
• The degree to which jobs within the organisation are standardised and the extent to which employee behaviour is guided by rules and procedures.
精选编辑ppt
23
Span of Control
• The number of employees (subordinates) a manager can efficiently and effectively manage (supervise).