论中西方文化差异对商务广告翻译的影响
商务英语毕业论文题目-英汉对照
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中英文广告语翻译论文 英汉.doc
中英文广告语翻译论文英汉本科生毕业论文（设计）论文（设计）题目：中英文广告语的翻译系别：专业 (方向)：英语（国际商务）年级、班：学生姓名：指导教师：年月日中英文广告语的翻译摘要众所周知，在市场竞争日趋激烈的今天，想让自己的商品在众多同类竞争者中脱颖而出，吸引消费者，除了产品本身的品质外，广告必不可少，而在市场环境国际化的大背景下，恰当的广告语言，尤其是面向不同国家，不同语言，不同文化的消费者时如何准确，贴切的宣传自己的商品，更是重中之重。
随着全球经济一体化趋势的日益显著,国际间的商品流通日渐频繁，为了开拓国际市场,各个国家竞相推销自己的产品,其中一个重要的促销手段就是利用广告将本国的商品和厂商的声誉向国际推广。
由于国内不少企业没有充分认识到英文广告应当如何创作，将广告随便找个懂外语的人来翻译，而不是交给专业人士进行策划，因此译文质量难免不高。
部分广告主对外文一知半解，外行指导外行，使译文质量更加难以保证。
因此有的译员在处理广告翻译时机械对译，死扣字眼，削足适履，造成各种各样的错误本文从中西方文化差异及广告语言的特殊性方面入手，集中阐述中英文广告语言使用的异同以及产生这种差异的原因和避免这种差异的方法。
[关键词] 英汉广告语翻译跨文化差异ABSTRACTNowadays as we know, there are more and more acute marketing competition, under this condition, a good quality will be necessary if you want to make your commodity blooming and attractive to the consumer among millions of other competitors, besides ,a successful advertisement is also a very important part. Inthis international marketing environment, a proper advertise, especially when facing various consumers with different nationalities, different languages and different custom background, how to advertise your merchandise in a proper andefficient way is the most important thing from other importances.With the influence of global economy combination, there has been more and more businesscommunications among different nations, everyone aim at developing the market abroad by promoting the sale of their productions, one of the extremely importance is to make their own production and manufacturers famous all over the world by advertising.We cannot deny that many of the civil enterprises haven’t realized how to create an English advertisement, and search for help from an inexpert translator instead of professional agency, that leads to a poor quality of the advertisement translation. Some of the translation consignor knows little about English, inexpert helps inexpert, the quality of the translated advertisement will not be assured, and so that, many of the translator did a poor work with various intolerable mistakes. This thesis start with the differences and the specialty of the advertise language, concerningabout the diversities between Chinese and English advertise language use, the reason of the diversities and the way of solve the problem.[key Words] English-Chinese advertise language translation two cultures diversity目录一、关于广告............................................................................................................(4) 1、广告的定义.. (4)2、广告的起源 (4)3、广告文化二、广告语言 (5)1、中西方文化差异 (5)2、中西方语言差异 (6)3、文化差异对广告语言的影响 (6)三、中英文广告语互译 (7)1、背景及其现状 (7)2、翻译案例与技巧分析 (7)四、心得体会与结论 (10)参考文献 (11)致谢 (11)中英文广告语的翻译一、关于广告1、广告的定义广告是一种经济行为，有明确的商业目的，它最重要的功能是促销功能，同时广告也是一种文化交流。
最新-商务英语翻译存在的问题及对策8篇 精品
商务英语翻译存在的问题及对策8篇第一篇商务英语的语言特点及翻译技巧商务英语在本质上和普通英语没有很大的区别，但是因为一种专业性较强的英语，因此商务英语也有很多的语言和翻译上的技巧和特点，并且经常会使用到一些专业术语，有很强的专业性。
因此，在进行商务英语翻译的时候，不仅要注意一般英语中的特点和技巧，还要根据英语专业性来把握相关英语的使用方法，进而使英语变成严谨、准确的商务英语。
一、商务英语的定义一般将商务英语分成两种形式正式语言和应用语言。
商务语言指的是在进行国际商务贸易交流发展时应用到的一种语言形式。
商务英语的语言应用在语言的优美方面并没有专业的要求，但是要求逻辑清晰、严谨，语言应用准确且严谨无误，同时做到语句结构的完整性。
在对贸易过程进行翻译时要求准确、完整、坚决不可以描述不清以免造成无法弥补的损失。
语言应用是象征着一个国家的礼仪素质，关系到国家的素养，因此越是一些小的问题就越会成为是否能够成功的主要因素。
二、商务英语的语言特点1专业英语词汇使用的准确性。
商务英语在进行使用时最主要的关键步骤就是能够准确无误的使用专业用语，专业用语当中包括很多的专业术语、译为商务含义的普通用语和复合语句，当然还有很多词汇的缩写等会用到商务中的理论和实践等，语言通俗但专业性极强。
2语句结构复杂但意图明确。
因为在进行国际性金融贸易使会涉及到交易双方的利益，因此涉及到的内容要语言叙述要求严谨无误并且结构清晰。
想要使其中的商务英语达到上述要求不出现错误，就需要在进行英语协议拟定、书写时保证用词的恰当，并且可能会用到很多类型的从句、短句进行补充或者修饰说明，所以一般商务英语的语句的结构都较为复杂。
3应用到很多被动语态、祈使句、非谓语动词和情态动词。
一般在商务英语英语中为了能够全面的将内容展示出来，就会在商务用语中加入很多的被动语句、祈使句、非谓语动词以及情态动词等等。
三、商务英语中的翻译技巧因为翻译是在进行国际贸易时必要的利用工具。
商务英语翻译应注意中西方文化的差异
商务英语翻译应注意中西方文化的差异做好翻译工作的关键在于对两种文化的掌握程度。
词语只有运用在特定的文化中才具有意义。
中西方之间有着不同的文化传统，因此，从事商务英语翻译者必须了解掌握两国之间的文化差异，商务活动不仅是一种经济活动，还是一种文化交流。
商务翻译不同于一般的翻译，译者需具备语言、社会、文化、民俗、美学、市场经济学等多方面的知识，翻译时也须采用新的策略。
标签：商务英语直译意译中西方文化一、引言不同的民族有着不同的文化传统，“就像两个不同的根系，会生长出两棵不同的大树一样。
中国与美国无论在哪一方面，都存在着巨大的差异，要理解这些差异，首先要理解中美两国文化方面的差异”。
商业文化具有明显的大众性、商业性、民族性和时代性的特点，商务翻译文体上也不同于其他文体的翻译，它需要大胆的想像和创新的思维,使中西方文化上的差异在翻译过程中消失，使异国文化在译入语中再现。
二、直譯与意译应注意中西方文化的深层差异综观翻译历史，翻译理论领域百花齐放，百家争鸣，无绝对的声音。
特别是西方的翻译理论层出不穷，花样翻新。
大凡翻译形式无怪乎直译和意译两种方式。
对直译和意译问题，一些翻译者运用了直译与意译相结合的办法，即直译基础上的意译法。
功能对等的翻译要求不但是信息内容的对等，而且尽可能要求形式的对等。
如“Small deposit ,big return.”可译成“小额存款,巨额收益”;尽量保持原文的语言形式（即直译），又如,It’s smaller ,It’s lighter. ” 可译成“机器更新,小巧轻便”。
(夏普复印机广告),只有在直译的意义不明确，不能再现原文的内容与风格的时候，才可以改变原文的语言形式而采取意译的方法。
如，When you are in Rome ,do as Romans do .应译为“入乡随俗”。
但无论哪种方法，译者在翻译的过程中都要时刻考虑到中西方文化上的差异。
并使这些差异在翻译过程中消失，使异国文化在译入语中再现。
跨境电子商务中商务英语翻译问题分析
跨境电子商务中商务英语翻译问题分析简介在跨境电子商务中，商务英语翻译是至关重要的一环。
不仅涉及到产品描述、网站内容等方面，还关系到与海外客户的沟通以及商务谈判等各个环节。
然而，由于语言、文化、市场等方面的差异，商务英语翻译问题常常会出现。
本文将分析跨境电子商务中常见的商务英语翻译问题，并提供相应解决方案。
1. 语言差异问题在跨境电子商务中，不同国家和地区使用不同的语言，因此语言差异是商务英语翻译中常见的问题。
以下是一些常见的语言差异问题：1.1 词汇差异不同国家和地区有不同的词汇和表达方式。
例如，在英语中，“football”指的是足球，而在美国英语中，“football”指的是橄榄球。
因此，在进行商务英语翻译时，需要对词汇进行准确的理解和翻译，以避免误解。
1.2 语法差异不同语言的语法结构不同，因此在翻译过程中需要注意语法差异。
例如，在汉语中，名词和形容词之间没有固定的顺序，但在英语中，名词通常在形容词之前。
因此，在商务英语翻译中，要确保语法结构的准确性。
1.3 文化差异语言与文化密切相关，不同国家和地区的文化差异会影响到商务英语翻译。
例如，在中国文化中，谦虚而客气的表达方式很重要，而在美国文化中，直接而坦诚的表达方式更为常见。
因此，在商务英语翻译中，要考虑到目标受众的文化背景，选择合适的翻译方式。
2. 广告宣传问题跨境电子商务中，广告宣传是吸引目标客户的重要方式。
然而，由于不同文化和市场的差异，商务英语翻译中常常会出现广告宣传问题。
以下是一些常见的广告宣传问题：2.1 形象词汇翻译在广告宣传中，使用形象词汇是吸引客户的重要手段。
然而，形象词汇的翻译往往会存在文化差异。
例如，在中国文化中，传统的所谓“中国红”象征喜庆和吉祥，但在西方文化中，红色通常与危险或警告相联系。
因此，在进行广告宣传的翻译时，要对形象词汇进行妥善处理，以确保广告的效果。
2.2 幽默和双关语翻译在广告宣传中，使用幽默和双关语可以增加吸引力和记忆度。
论国际商务谈判的文化差异和策略
论国际商务谈判的文化差异和策略国际贸易作为经济全球化的重要组成部分，不可避免地面临着文化差异所带来的挑战。
在跨文化商务谈判中，了解、尊重和应对文化差异是保证双方合作成功的关键因素。
本文将以此为主题，探讨国际商务谈判中的文化差异以及应对策略。
一、文化差异的来源文化差异是由人类种族、民族、历史、地理等多种因素所决定的。
在国际商务谈判中，文化差异的主要来源包括以下几点：1.宗教信仰，道德观念不同不同的宗教信仰和道德观念对商业活动产生深远的影响。
例如，在中东和南亚国家，宗教信仰对商业活动有很重要的影响，比如对汇款、婚姻和继承等方面的法律规定。
2.历史、传统、社会结构不同不同国家的历史、文化和社会结构各异，这些因素对商务谈判产生了影响。
一些国家注重雇佣关系的和谐，有时会导致企业采取不寻常的雇佣方式。
相反，在其他国家，掌握权力的人往往强权地掌控业务，社会结构也将贯穿于业务中。
3.语言差异语言是文化的重要组成部分，不同语言之间的差异会导致商务谈判的沟通障碍。
谈判双方需要注意语言的精确性和翻译的准确性。
4.传媒的影响今天我们的文化是传媒时代创造的。
传媒以及文化产品对商务谈判的准备和执行方式产生了明显的影响，比如广告、电视剧和电影等。
二、文化差异所带来的问题在跨文化商务谈判中，文化差异所带来的问题不容忽视。
以下是一些经常出现的问题：1.沟通障碍双方可能会因为语言和文化差异而导致沟通障碍。
这会影响谈判的进展和结果。
2.价值观不同双方的价值观不同，会影响商务谈判过程。
例如，有些文化认为合作是主要结局，而另一些文化则更注重面子和竞争。
3.行事方式不同不同的文化中，人们行事方式和工作方式往往不同，导致商务谈判的进度和结果难以统一。
4.法律和商业习俗法律和商业习俗不同，导致商务合作不同步和谈判过程变得更加棘手。
三、应对策略在国际商务谈判中，应对文化差异的策略具体如下：1.培养文化意识在进入跨文化商务谈判之前，首先需要加强文化意识的培养。
英语本科毕业论文-跨文化视角下对商务广告翻译的探究
The Exploration of Business AdvertisingTranslation from the Cross-cultural Perspective ContentsAbstract In recent years, the rapid development of the advertising trademarks fully proved nowadays advertising translation occupy an increasingly important strategic position in people's daily lives . Advertising Translation’s significance is to move their original country culture and Western cultures into a part of the audience’s culture , and thus a foothold to promote its goods and image to convey the spirit of the trademark.Therefore, the success of the advertising translation will bring huge economic benefits to the manufacturer, on the contrary will cause economic losses. Advertising language as an application language is also a carrier of the national culture.Contemporary,the perspective of translation work is no longer the old-fashioned words translated, but more using the compliance, the principle of reciprocity, the relevance theory and subjectivity translation principles as the main principles, especially advertising and trademark translation work even more so.The aim is to translate into the advertising audience country's cultural environment better, so that the translated in a foreign cultural environment can truly be advertised, spread the cultural of their goods,promote products and to help companies create more actual profit value.This article analysis of the factors affecting the cross-cultural translation of advertising from the values, language, religion, social background and customs , with some examples to explore the basic principles and methods of advertising translation.Through comparative analysis, explore how to improve our country’s advertising translation work while considering the cultural acceptability.Key W ord：Advertising translation，Cross-Cultural，differences between East-West culture跨文化视角下对商务广告翻译的探究摘要：近年来，商标及广告翻译行业的迅速发展充分说明了现今广告翻译在人们的日常生活中占据了越来越重要的战略地位。
浅谈中西方价值观差异及对商务谈判的影响
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论中西方文化差异对商务广告翻译的影响摘要中国加入世界贸易组织后，商务广告在我们的日常生活中更是频繁出现。
广告的创意来源于文化，中西方文化的差异导致了广告人的文化价值观和思维逻辑的不同，因此广告的创作方式与表达方式也有差异。
广告作为一种信息传播手段，需要考虑到公众对信息的接受心理和习惯。
把握中西文化的差异并加以利用是广告成功的本质和关键。
如何通过翻译把一个商务广告准确而又贴切地传达给拥有着不同文化的受众，这个课题值得研究。
关键词：文化差异；广告；翻译On Cultural Differences in Advertisement TranslationAbstractWe are embraced by all kinds of commercial advertisements in our daily life since China has entered into the WTO. The idea of an advertisement comes from culture, so the culture difference may lead to different cultural values among different advertisements. As a widely used medium of communication in modern society, an advertisement needs to take the cultural differences into consideration. How to communicate a commercial advertisement to people of different cultural backgrounds correctly and appropriately deserves to be investigated.Key words: cultural difference; advertisement; translation.On Cultural Differences in Advertisement Translation论中西方文化差异对商务广告翻译的影响1. IntroductionThere is more and more acute marketing competition today. Under this circumstance, an advertisement of good quality will be necessary if you want to make your products competitive and attractive to the consumers among millions of other competitors. Besides, a successful advertisement is also a very important part in world-wide business.Chinese economy has already melted into the world market.A good translated advertisement will not only convey the information in accuracy and reap a good advertising effect, but also stimulate receptor’s cultural and appreciating association, which will be of much help to the cultural communication, thus it is also an impulse in cultural diffusion.We can't deny that most of the private enterprises haven’t realized how to create an English advertisement and searched for help from an inexpert translator instead of professional agency. This leads to a poor quality of the advertisement translation. Some of the translation principals know little about English; therefore the quality of the translated advertisement will not be assured. Many translators do a very poor job with various intolerable mistakes.With the development of economy, trans-national advertising will become more and more frequent. Therefore, successful advertising language must be able to impress people and create a lasting and strong memory in people’s mind. Writers and translators of advertisements should pay attention to the features of advertising language, cultural differences and translation principles.This article mainly focuses on the influence of advertisement translation due to the cultural differences between China and western countries and what we should do if we are dealing with an advertisement translation job.2. The Overview of an Advertisement.In this section, I will mainly focus on the topic about the functions, the features and the standards of an advertisement. How to classify so many kinds of advertisements will be mentioned too.2.1 The definition of an advertisementThe word “advertise” stems from the Latin “advertere”,meaning “to make known to the public”.We live in a world full of advertisements. What on earth is an advertisement?One of the famous definitions is that “An advertisement is a message or an announcement that informs or influences people. It can use words, pictures, music or film to convey its message. Advertisements are not only made and paid for by business, but also by individuals, organizations and associations that wish to inform or educate the public.”①The other one is that “Advertisement is a form of communication intended to promote the sale of a product or service, to influence public opinion, to gain political support, to advance a particular cause, or to elicit some other response desired by the advertiser... Advertisement is distinguished from other forms of communication in that the advertiser pays the media to deliver the message.”(Encyclopedia Britannica, Volume I, 1994)，2.2 The functions of an advertisementThey tell people about new products and help promote sales.②:95They provide us with a good collection of goods and service, from which we can make our best choices.②:95Advertisement bridges markets, products and consumers together. It can help the consumers to identify and differentiate products and build brand preference and loyalty.②:95 Advertising has to create new demands and they should educate the people about more and more new things coming up in the market.And another important function of an advertisement is the identification function, that is, to identify a product and differentiate it from others. This creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products.2.3 How do we classify so many kinds of advertisementsAdvertisement can be classified by medium (newspaper, TV, magazine, etc)Advertisement can be classified by target audience (consumer, business)Advertisement can be classified by purpose (profitable, non-profitable)2.4 The features of advertising languageThe language of advertisement should be clear and easy to understand in general. There are some distinct features of advertisement.(1) Puns are widely used in advertisement, such as homophonic puns or grammar puns;(2) Using adjectives and adverbs in Hyperbole-exaggeration;(3) Using a limited range of evaluative adjectives including new, clean, white, real, fresh, right, natural, big, great, slim, soft, wholesome, improved, etc.;(4) Influencing the readers by using short sentences. This influence is especially clear at the beginning of a text, often using bold or large type for the “h eadline” or “slogan” to capture the attention of the reader;(5) Being humor. This can be verbal or visual, but aim at showing the product positively;(6) Simple and Colloquial language;Example 1:“It ain't half good”This advertisement appeals to ordinary people, though it is in fact often complex and deliberately ambiguous.(7) Present tense is used most commonly, though nostalgia is summoned by the simple past.(8) Long noun phrases, frequent use of suffix and prefix for descriptions.(9) Use Imperative, such as “Buy Brown's Boots Now!”③:212.5 The standards of a good advertising translationA good advertisement translation is one that reproduces the effect as closely as possible.A good advertisement translation is one that elicits the desire of the consumers to buy things. There are some basic standards for a good advertising translation:It should contain the original spirit.It should be easy to be understood.It should be vivid and persuasive.3. Cultural Differences in Advertisement TranslationThe target of advertisement writer is the native reader who has same values, thinking ways and living habits, so the advertisement translator needs to face the people whose cultural background, tradition and social values are utterly different. Therefore, as an intercultural activity, advertisement translation requires the translator to put acceptance degree of target reader in the first place and to consider adequately the specific details of a culture in advertisement.Advertisement can influence people’s values, traditions and customs.We don’t need to worry about the cultur al difference in our own country while we are making an advertisement. We Chinese people underestimate the communication situation when we prepare for readers, listeners, or viewers from western countries somehow.A qualified advertisement translator should know clearly about the cultural differences, thus, he or she could be able to make a good advertisement and arouse the customers’ purchasing desire.In this section, I will focus on 6 aspects to illustrate the influence of cultural differences on advertisement translation as follows:The different values can influence advertisement translation.The different social background can influence advertisement translation.The different traditions and customs can influence advertisement translation.The different taste for beauty can influence advertisement translation.The different courteous principle can influence advertisement translation.The different ways of thinking can influence advertisement translation.3.1 The different values can influence advertisement translation.Every country has its own cultural values. What advertisers and translators should do is to make the advertisement consistent with values of the targeted people. If not, they are likely to be rejected.There are lots of different values. For example, worshipping the individualism is a typical value of western countries. We can see it very often in western advertisements.In western countries, people pursue independence. Everyone tends to be independent. Everyone is unique (why should I do the same as others?). So advertisements there never advocate people to follow the public to show admiration to the so-called authority people. What is reflected in the advertisement are “individuality”, “independence” and “privacy”.Example 1: “obey your thirst-spirit” (服从你的渴望). “impossible made possible” (使不可能成为可能).③:21Example 2: “孔府家酒，叫人想家”Chinese people put more emphasis on collectivism while western countries value individualism more. From this advertisement we can see the typical spirit of Chinese people.Example 3: Western countries value the spirit of innovation while Chinese people follow the spirit of mediocracy. And p eople in western countries don’t feel like run ning only in one groove. Take the slogan of Apple as an example: Apple thinks different(苹果电脑，不同“凡”想).③:213.2 The different social history background can influence advertisement translation.Western people treat the official position as the very common thing. Western culture pays more attention to the personal value and self interest. It may lead to the dissimilarity in advertising translation. Just look at these following examples of brand name translation in advertisement translation.Example 4: Western people treat the official position as a pretty common thing. Western culture pays more attention on the personal value and personal interests. Such as the trade mark “白熊”. There are two versions of translation: “p olar bear” and “white bear”. Which one is better? This is something related to politics. “Polar bear” ha s another meaning in the political field in western countries, so people could get confused easily. In this case, “white bear” would be a better choice.④:195Example 5: “金龙食用油，绿色的食用油”Dragon is definitely a sign of lucky and fortune in China, but in western countries it is just an evil creature, so this is so inappropriate if you translate the brand name “金龙”to “golden dragon”.Example 6: Southern Comfort— the spirit of New Orleans since 1860.Actually, this advertisement is total a success in America because it relies on native people’s un derstanding of American traditional culture. “Southern Comfort” wine just like the American Jazz all comes from New Orleans. Due to the cultural identity, we can easily figure out its pun meaning which means a lot in a good advertisement translation. “Southern Comfort” wine has become widely familiar in America from middle period of 19th century when people began to create Jazz music. It presents the spirit of New Orleans somehow－deploitation, innovation and optimism. However, due to the lack of related cultural background, it is hard for Chinese reader to perceive cultural connotation in the original text. So, the translation should be based on Chinese audience’s point of view an d mainly focus on cultural apprehension.Example 7: “Fresh Up with Seven-Up” (七喜广告语)Numbers in an advertisement is an important factor that we should pay much attention to.The word seven is a positive word in these areas: America and Europe. Seven is equal to the number eight in China which stands for a good luck.3.3 The different traditions and customs can influence advertisement translation.It is well known that if you want to learn a foreign language you should get to know the local traditions and customs first. The influence of traditions and customs is so obvious in people’s daily life. For example, every language and corresponding cultural system contains specific constrains in speech such as taboo words. We should pay attention to this aspect.Example 8: Take the word “lady” as an example, you never translate the word “lady” in an English advertisement into “小姐”cause “小姐”is a taboo word in China.④:196 Example 9:金鸡鞋油（Golden Rooster shoes polish）In this example Rooster can not be replaced by the word “cock”, because “cock”has another meaning in English slang which is also a taboo word.④:1963.4 The different taste for beauty can influence advertisement translation.The word “aesthetic” means the taste for beauty.To reach elegance in sound, appearance and meaning, Chinese advertisement language tends to use lots of couplet, parallel structure or four-character structure. You have to admit that this has something related to the unique aesthetic of Chinese people. Just look at this advertisement below.Example 10：A divorced man advertises an advertisement like this: “寻寻觅觅，韶华转眼飞逝；犹犹豫豫，知音再度难逢”. “寻寻”and “觅觅”and “犹犹”and “豫豫”do have the same meaning. They sound good in rhyme and are natural and harmonious in meaning. While In English, “synonyms repetition” is always avoided. Thus the translation would be better if we erase the unnecessary words.From the aesthetic perspective, symbolizing the beauty and shaping beautiful characters can help people shape a better psychological reaction and visual effects.Example 11: “Coca-Cola” is translated to“可口可乐”.Example 12: “Cola Cao” is translated to“高乐高”.Example 13: “Clean C lear” is translated to“可伶可俐”.Example 14: “C olgate” is translated to“高露洁”.Example 15: We often see that“增白”is translated into“white the skin” in Chinese skin care product.“增白”is a commendatory term in China. However, in western countries, people believe white is not beauty. “White” means poor ness and sickness. From this example we can see that different aesthetic means a lot to advertisement translation.④:1973.5 The different courteous principles can influence advertisement translation.Courtesy is the common conducting norm for people to act or communicate in a more appropriate way in public. Harsh tone is not so easy for people to accept.Example 16: In China, public advertisements often start with “禁止...”(“Do Not (i)English). Such as “Do not pick the flower” and “Do not Pee around”. These two stiff and harsh slogans are a commanding tone. People from western countries will feel offended so easily and it will not help anyway. They believe they are not getting enough respect from these kinds of slogans.To change “Do not pick the flower” into a mild er slogan “Take care of those dedicate flowers, please” would be great because it arouses people’s sympathy for them.3.6 Different ways of thinking can influence advertisement translation.People have different ways of thinking or reasoning due to different cultures. If we do not pay attention to this, it may cause a misunderstanding in advertisement translation.Example 17: “开袋即食，食用方便。