商务英语阅读1 Unit 1
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
商务英语阅读Unit 1-叶兴国ppt课件
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
Unit 1(商务英语阅读教程1)
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
商务英语阅读-unit-1-What's-the-business-for
1937年麦当劳兄弟（理查.麦当劳 Richard McDonald， 莫里森.麦当劳 Maurice McDonald）在洛杉机东部开始 经营当时美国极其流行的汽车餐厅。
Kroc其实是一个推销员。当他高二辍学后，便开设了一家音乐 社，将他在钢琴上的才华诸于商业。第一次世界大战爆发后， 他渴望到外国去，所以虚报了年龄，成为红十字救护车驾驶员。 战后，他将弹琴与销售二种技巧合而为一。25岁后以及接下来 的25年中，克罗克一直从事推销工作。克罗克1954年7月第一 次与麦当劳兄弟见面，便决定加入其中。
Activity 8 (p.7)
Paragraph 1
c
Paragraph 2
d
Paragraph 3
b
Paragraph 4
a
Second reading---Read the text with these questions
1. What did “business” mean traditionally?
1.f 2. g 3. a 4. f 5. f 6. e 7. h 8. h 9. c
Activity 1 buying
market
goods
selling
business
company
product
fair
businessman
Have you ever heard of them?
1
2
Bill Gates Henry Ford
1955
1863-1947
Microsoft Corporation
•1992 - What You Want is What You Get
•1988- Good Time, Great Taste, That's Why This is My Place
《商务英语阅读》商务英语,商务.doc
《商务英语阅读》-商务英语,商务商务指南阅读【作】李小飞、祝凤英【出版社】外语教学与研究出版社【图书目录】 Unit 1 Corporate or organizationaI Culture公司文化Text A From Factory to Family：The Creation of a Corporate Culture 从工厂到家庭：创建公司文化Text B Corporate Culture Matters!公司文化至关重要! Unit 2 Leadership才能Text A Peter Drucker on Leadership彼得·德鲁克谈领导才能Text B Say Goodbye to Theory X告别x理论Unit 3 Management Gurus管理大师Text A Peter Drucker：Mr Management“管理先生”——彼得·德鲁克Text B Management Theory?Management Madness?管理理论?抑或管理呓语？Unit 4 Corporate Citizenship企业公民Text A Global Corporate Citizenship Initiative全球企业公民行动Text B Profits and Poverty利润与贫困Unit 5 Consumer Behavior消费行为Text A ACNielsen Survey Unveils“the Five Faces of Chinese Consumers”AC尼尔森调查揭示中国消费的“五张面孔”Text B Consuming Passion：Human Psychology Shapes the Shopping Experience消费激情：购物行为体验源于购物的心理活动Unit 6GIobal Brands全球Text A Brands Across Borders--Advertising Foreign Brands in Asia 让品牌跨越国界——在亚洲推介国外品牌Text B Cell Phones：The Big Boys Are Back in China ：国际品牌再掀抢占中国市场高潮Unit 7 GIobalization全球化Text A What the New Asia Means for Multinationals?的新亚洲战略是什么? Text B Benefits of Globalization全球化带给人们的好处Unit 8 Pricing定价Text A Which Price Is Right?(1)什么样的价格最合适? Text B Which Price Is Right?(2)什么样的价格最合适? Unit 9 Business Strategy Text A Here Is How Michael E．Porer Regards the Business Landscape 著名经济学家迈克尔·E·波特谈企业战略Text B Smart Strategies：Putting Ideas to Work 战略的优劣在于是否付诸实施Unit 10 Merger and Acquisition兼并与收购——并购Text A Procter Said to Reach a Deal to Buy Gillette in$57 Billion Accord 收购吉列：耗资570亿美金Text B New Path for Pork Giant肉类加工业的发展新路程Unit 11 New Economy Text A The New Economy：Fact or Fiction?新经济：事实抑或神话? Text B New Rules for the New Economy新经济．新规则Unit 12 Service Economy服务经济Text A Now that Wal—Mart Is America’S Largest Corporation，the Service Economy Wears the Crown跃居美国最大型公司，服务经济引人注目Text B Service So Good．It’S an“Experience”服务经济要成为“体验经济”Key to Exercises练习参考答案。
商务英语阅读教程Unit 1
Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳：The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生，他们感受到这样的梦想遥不可及，希望非常渺茫。
世纪商务英语阅读教程基础1(第六版) (1)
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit ， you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary.
Words & Expressions custom symbolism stereotype bowler hat assimilate manner personal space slang pub demeanor
Meanings
n. 习惯，风俗 n. 象征意义 n. 模式化概念 n. 圆顶高帽，礼帽 v. 使同化，吸收 n. 礼貌，举止 个人空间 n. 俚语 n. 酒吧，酒馆 n. 行为，风度，举止
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
商务英语阅读unit 1
Service Exports and Imports. Service exports and imports are non-product international earning. The company or individual receiving payment is making a service export, and the company or individual paying is making a service import. Service exports and imports take many forms. These are the following sources of such earning; tourism and transportation, performance of service and use of assets.
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Part II：Voice of Courage
I Background knowledge 1. Know abt
Franklin D. Roosevelt
Franklin D. Roosevelt(1882–1945), 32nd President of the United States, commonly known as FDR who served as the 32nd President of the United States from 1933 until his death in 1945.
A Democrat, he won a record four presidential elections and emerged as a central figure in world events during the mid-20th century.
He directed the United States government during most of the Great Depression and World War II.
Although its causes are still uncertain and controversial, the net effect was a sudden and general loss of confidence in the economic future.
What 's the function of Roosevelt talk?
As a dominant leader of his party, he built the New Deal Coalition, realigning American politics into the Fifth Party System and defining American liberalism throughout the middle third of the 20th century. He is often rated by scholars as one of the three greatest U.S. Presidents, along with George Washington and Abraham Lincoln.
What is the purpose of this article?
About the Great Depression of U.S.A
The Great Depression began in August 1929, when the United States economy first went into an economic recession. Although the country spent two months with declining GDP, it was not until the Wall Street Crash in October 1929 that the effects of a declining economy were felt, and a major worldwide economic downturn ensued.
The market crash marked the beginning of a decade of high unemployment, poverty, low profits, deflation, plunging farm incomes, and lost opportunities for economic growth and personal advancement.
Unit One
Effective Communication
Pre-reading Questions:
1. Are you good at communication? Why or Why not ?
2. Do you want to be good at communication?