《跨文化交际与翻译》 (5)
跨文化交际试题答案(附翻译)
跨文化交际试题答案(附翻译)一、选择题1. 以下哪项不是跨文化交际的核心要素？A. 语言差异B. 文化差异C. 沟通技巧D. 民族风俗答案：D翻译：Which of the following is not a core element of intercultural communication?A. Linguistic differencesB. Cultural differencesC. Communication skillsD. Folk customs2. 跨文化交际中，以下哪项行为可能导致误解？A. 打招呼B. 鞠躬C. 直接拒绝D. 礼貌地表达意见翻译：In intercultural communication, which behavior may lead to misunderstandings?A. GreetingB. BowingC. Direct refusalD. Politely expressing opinions二、填空题1. 跨文化交际中的文化差异主要体现在____、____、____等方面。
答案：价值观、行为规范、语言使用翻译：The cultural differences in intercultural communication are mainly reflected in values, behavioral norms, and language use.2. 跨文化交际能力包括____、____、____等方面。
答案：知识、技能、态度翻译：Intercultural communication competence includes knowledge, skills, and attitudes.三、简答题1. 简述跨文化交际的重要性。
跨文化交际在全球化背景下具有重要意义。
以下是跨文化交际的重要性：（1）促进国际交流与合作：跨文化交际有助于不同国家和地区的人们相互了解，增进友谊，促进国际合作。
跨文化交际翻译中的文化负迁移的原因与规避
跨文化交际翻译中的文化负迁移的原因与规避不同文化的交际者在交往过程中往往倾向于将母语文化模式套用到目标语文化中，结果必然会对交际产生一定的影响，以下是搜集整理的一篇探究跨文化交际翻译中文化负迁移的，供大家阅读查看。
着名的翻译家金圣华在论及翻译的作用时曾打了个比方：“翻译就像一座桥，桥两旁气候悬殊，风光迥异。
两端之间，原隔着险峻的山谷，湍急的溪流。
两旁的人，各忙各的，世代相传，分别发展出一套不同的习俗风尚以及语言文化来。
有一天，这不同文化习俗的人，忽然想要跟对岸打个招呼怎么办?要渡过峡谷，不得不架起一座桥……”(金圣华：1997)这座桥便成为了跨语言、跨文化之桥。
文化交流是翻译发生的本源，翻译是文化交流的产物，翻译从本质上讲就是跨文化交际。
跨文化交际翻译以文化沟通为第一要务，而文化的障碍往往却是译者面对的头号劲敌，因此在跨文化交际翻译中，避免或减少跨文化交际翻译中的文化负迁移有着十分重要的现实意义。
一、跨文化交际翻译中文化的负迁移不同文化的交际者在交往过程中往往倾向于将母语文化模式套用到目标语文化中，结果必然会对交际产生一定的影响，这种现象就是“文化迁移”。
心理学中，若一种学习对另一种学习起积极的促进作用，就叫正迁移(positivetransfe)r;而一种学习对另一种学习起干扰或抑制作用就叫负迁移(negativetransfe)r(邵瑞珍:1997)。
同样如果母语文化在跨文化交际翻译中被目标语吸收并成为其组成部分，则这种迁移被视为文化的正迁移。
相反，由于带有母语文化特征的言语没有被目标语语言读者所理解和接受，造成了文化误读，就会出现文化的负迁移。
根据戴炜栋教授对文化迁移的分类，我们也可以把文化负迁移分为两种，即表层文化负迁移和深层文化负迁移。
1.表层文化负迁移。
表层文化负迁移包括物质文化和制度文化的负迁移，如语言形式的文化负迁移和言语行为交际模式的文化负迁移。
首先，语言形式的文化负迁移主要体现在词汇的误读、误译。
跨文化交际之文化与翻译--魏华
Culture and Translation
1. Brief Introduction
How do you translate this sentence into English? 您辛苦了！ You must be very tired. ???
As 虎 is thought to be the king of animals in traditional Chinese culture, phrases and idioms with虎 abound and it is often changed into “lion” when translated into English:
We Chinese think of pig as a lazy and stupid animal and often say 蠢猪， but English speaking people contribute ugliness, greediness and dirtiness to the pig yet they don’t think the pig is stupid. 蠢得像猪 as stupid as a goose (silly ass) 亚洲四小龙 (referring to four developing regions in Asia ) the four tigers in Asia
3. Cultural Influence on Translation
Green” also means “ full of vigor or vitality” Her grandchildren wished her a green old age. 他的孙儿们祝福她健康长寿。 Though in the green, he may not be equal to the task. 尽管他年富力强，不见得能胜任这项任务。
新编跨文化交际英语教程(许力生) 课后翻译
1.纵观历史，我们可以清楚地看到，各民族与文化由于彼此所处地域、意识形态、容貌服饰和行为举止上存在的差异，而长久无法互相理解，无法和睦相处。
在这种情况下，跨文化交际作为一个特定的研究领域得以形成和发展。
值得注意的是，人类文明在发展过程中所遭受的许多挫折，既是个人的，又是全球性的；人类历史进程总是充满了个人间的直接冲突和民族间的误解－－从骂骂咧咧到孤立主义甚至到武装冲突，大大小小争端不绝。
很显然，文化间以及亚文化间的交往日益增多，这迫切要求我们共同努力，去理解与我们有着天壤之别信仰和文化背景的人们，并与之和睦相处。
通过加深认识和理解，我们能够与生活方式、价值观念不同的人们和平共处；这不但有益于我们周遭环境的安定，也是维护世界和平的决定性因素。
2.文化有时候被称为我们的心智程序，也即我们“头脑的软件”。
但是，我们可以进一步引申这个用电脑所做的类比，把文化看作是支持软件运行的操作环境。
文化就像电脑使用的DOS或者Unix或者“视窗”(Windows)等操作系统一样，使我们能在各种各样的实际应用中处理信息。
用“视窗”这个比喻来描述文化似乎也很有吸引力。
文化就是我们心灵的视窗，透过它我们可以审视生活的方方面面。
一个社会中不同个体的视窗是大不一样的，但都有着一些重要的共同特征。
文化就好像是鱼畅游于其中的水一般，人们想当然地把文化看成是客观存在的事实，从而很少去研究它。
文化存在于我们所呼吸的空气之中，文化对我们了解自我是必不可少的，就正如生命离不开空气一样。
文化是特定群体的共有财产，而不单是个体的特征。
社会按照文化设定的程序来运作，这种程序来自于相似的生活体验以及对这种生活体验之涵义的相似性阐释。
如果文化是一种心智程序，那么它也是现实的心灵地图。
从我们很小的时候开始，文化就告诉我们应该看重什么、偏好什么、规避什么以及做些什么。
文化还告诉我们事物应该是什么样的。
文化为我们提供超越个体经验的理想典范，帮助我们决定应该优先考虑什么。
《跨文化交际》课件
跨国企业的跨文化团队建设案例
总结词
跨国企业通过跨文化团队建设，实现文化融合与协同发展。
详细描述
某跨国企业为应对不同国家和地区的文化和市场差异，组建了由不同国籍员工组成的跨文化团队。通过培训、交 流活动等方式，促进员工之间的文化了解与合作，实现了企业业务的快速发展。
国际旅游中的跨文化冲突解决案例
总结词
教师需要关注学生的文化背景和个性特点，采用多样化 的教学方法和手段，促进学生的学习和发展。
教育机构需要提供跨文化交际的培训和教育，帮助学生 和教师了解不同文化的特点和差异。
教育中的跨文化交际有助于培养具有国际视野和跨文化 交际能力的人才，推动全球化和文化交流。
国际关系中的跨文化交际
01
国际关系中的跨文化交际是指在不同国家之间进行有效的沟通和合作 。
THቤተ መጻሕፍቲ ባይዱNKS
感谢观看
02
CATALOGUE
文化差异的表现
语言差异
语言差异是跨文化交际中最为直观的表现。不同文化背景的 人们使用不同的语言，这可能导致沟通障碍。例如，某些词 汇在一种文化中可能有特定的含义，而在另一种文化中可能 没有。
语言使用的习惯和规则也因文化而异，如敬语的使用、礼貌 的表达方式等。了解和尊重这些差异是进行有效跨文化交际 的关键。
详细描述
某高校开展国际交流项目，邀请不同国家和地区的留学生和学者参与学术交流、文化体 验等活动。通过这些项目，学生和学者增进了对不同文化的了解，促进了国际合作与友
谊。
国际组织中的跨文化沟通案例
总结词
国际组织中的跨文化沟通，推动全球议题的 解决。
详细描述
某国际组织在处理全球性议题时，注重跨文 化沟通与合作。组织成员来自不同国家和地 区，拥有不同的文化背景和观念。通过有效 的跨文化沟通，成员们达成共识，推动了全 球性议题的解决。
跨文化交际与翻译-
Intercultural Communication and Translation of Culture-loaded Words of the West and EastAbstract:As a new marginal discipline, intercultural communication became an important separate discipline in the 1970s. It emerged in America and has been developing quickly and greatly in the western world. While in China, the discipline was first introduced in the 1980s. Nowadays, with the increasing exchange of the West and East, intercultural communication becomes increasingly frequent against the background of economic globalization. So it needs corresponding more translation activities. Against the background of economic globalization, we should be fully aware of intercultural communication, especially the conflicts and exchanges between Western and Eastern, the mixture of both and the work of translation. We should both learn the essence of Western culture and keep up the splendid cultural tradition of China.In the course of the intercultural translation, culture-loaded words contain cultural connotation and mirror cultural characteristics, so they are often considered difficult to translate. This thesis studies approaches of translating culture-loaded words in the broad context of intercultural communication by exploring the relation between culture and translation. This thesis argues that by adopting proper translating approaches, culture-loaded words should achieve both semantic and pragmatic equivalence, or at least pragmatic equivalence.Key words: intercultural communication; translation; culture-loaded words; semantic equivalence; pragmatic equivalenceIntroductionIntercultural communication involves two different cultures, and different culture created a different national language. Culture plays an important role in specific semantic structure and model of language. The vocabulary is the accumulation of cultural information, and the cultural concepts and values of different nation at all levels of culture are "reflected in their vocabulary system, and then form the words with cultural connotation." [1]With special cultural connotation, cultural words are often difficult in cross-cultural communication translation, and even become an obstacle to transmission of information.Influence of culture on translationFrom the perspective of intercultural communication, one of the purposes is to establish the cultural equivalence between the source language and target language. In terms of the translation of cultural terms, the cultural equivalence mainly reflects in the semantic equivalence and pragmatic equivalence. Semantic equivalence is the basis of pragmatic equivalence. Thus, in many cases, equivalent translation is also mainly refers to the semantic equivalence.The author believes that the basic principles of cultural lexicon translation should be done to maximize the semantic and pragmatic equivalence. We should at least ensure the pragmatic equivalence if semantic equivalence can not be achieved. For instance, in Tianjin city of China, there is a century-old snack "Goubuli" steamed buns, and now many tourist cities in the country establish its branches, and the buns are also soldabroad. Its English translation "Dog Won't Leave" is far from its original Chinese name meaning. And there is no semantic equivalent at all, because the Chinese "dog ignore" have no contact with “the dog” and “leave”. However, from the perspective of pragmatic translation, “Dog Won't Leave” is a wonderful translation. Dogs won’t leave buns stands for it will not leave its host either. Undoubtedly, such translation has a strong attraction force for diners in English and America who love dogs like loving friends. Basically, the equivalence in pragmatic effects is achieved.As the source language and target language are different in language and culture, it is almost impossible to achieve totally equivalence in semantic and pragmatic aspect for the source language and target language symbols. Therefore, when translating cultural words, we only try to pursuit of semantic equivalence as far as possible under the premise of ensuring pragmatic equivalence. There are five commonly used methods when translating cultural words:First, shift translation. It refers to unchanged moving all or part of the source language to the target language. For instances, CD, VCD, DVD, DNA, ICU, and many computer terms which are translated into Chinese by the shift frequently appear on Chinese newspapers and magazines. Some expressions with Chinese characteristics like qigong (qigong), taijiquan (shadow boxing), jiaozi (dumplings), qipao (cheongsam), has moved in English and American newspapers.Second, transliteration. Some of the source language culture-specific images are "blank" or "vacant” in the target language. I n this case, we can transplant these unique to the target language using transliteration method. Transliteration is homophonic inChinese words or word combinations in English translation, and these words or word combinations are not meaningful ready-made words in Chinese. For instance: 秀(show), 酷(cool), 黑客(hacker), 艾滋病(AIDS), 色拉(salad), 可口可乐(Coca-cola) and so on.Third, literal translation. Literal translation refers to translation of the "corresponding" phrase and cultural information in the source language. This can preserve cultural identity of the source language as much as possible and broaden the cultural horizons of target language readers. However, it can not be applied mechanically, and it should not mislead the reader of the target language. For instance: olive branch (橄榄树), lonely as a cloud (像一朵孤云), 纸老虎(paper tiger),一国两制(one country with two systems), etc.Four, free translation. It focuses on the translation to convey the original meaning (interpretation), which lay down the language form and literal meaning of the source language. It expresses the cultural information of source language in the target language with cross-cultural "pragmatic equivalence. For instance: the Renaissance (文艺复兴); "辛亥革命"(the 1911 Revolution against Qing Dynasty), etc.Five, Replacement. It refers to the replacement of original words with some similar meaning but different concept meaning in the target language on the basis of keeping communication meaning of the original. That is to replace words with rich cultural connotation in the source language with corresponding word with same cultural connotation in the target language. Such as: to laugh off one's head (笑掉大牙); lead a dog's life (过着牛马不如的生活); 挥金如土(to spend money like water); 力大如牛(asstrong as a horse).ConclusionEnglish and Chinese are two different languages, and both reflect the cultural differences which form the barrier of communication. How to overcome obstacles and achieve cultural equivalence is a difficult problem to solve. Practice shows that in most cases we can find reasonable translation methods which can be accepted by readers in the target language. By means of the necessary modifications, we can at least achieve pragmatic equivalence. The important thing is that the translators should attach great importance to cultural factors in the source language, and consider issues from the purpose of intercultural communication.。
跨文化交际与翻译
跨文化交际与翻译【摘要】翻译意味着文化的比较，并且翻译活动旨在促进文化之间的交流。
文化是个很复杂的体系，它不可能简单地等同于一个语言范畴。
为了避免由于文化障碍造成失败的交际案例，我们应当研究这些不同语言反映出的不同文化。
本文作者即以汉语和英语的跨语言文化交际翻译为主要论据，阐述其翻译活动中涉及的中西文化比较与交流，并指明跨文化交际活动中翻译工作的重要性。
【关键词】跨文化交际翻译中文英文文化是人类在社会历史过程中所创造的物质财富和精神财富的总和，特指精神财富，如教育、科学、文艺等。
文艺批评家朱刚则认为：文化研究作为独立的一门学科是非常难下定义的；一般来说，人们认为“文化”一词首先于中世纪出现，后来的演变大大延展了文化在社会生活的各方面的用途（2010：340）。
德国翻译理论家弗米尔（hans j.vermeer）认为：文化是一个社会全部的准则和习俗惯例，是作为社会一员的个体所必须懂得的，这样才能与人相似或与人相异（2005：43）。
在各种文化定义中，英国人类学家泰勒（edward burnett tylor）给出的定义最具代表性：文化是一种复杂体，它包括知识、信仰、艺术、道德、法律、风俗以及其余社会上习得的能力和习惯（2005：68）。
在此意义上，文化是个复杂的体系，它不可能简单地等同于一个语言范畴。
那么这个时候的翻译行为，就是在目标语文化中重现源语语言文化所提供的某些信息。
众所周知，语言总是折射着文化的底蕴；中英不同的语言也各自反映着不同文化。
忽略文化差异容易造成使译作的读者群大惑不解的局面。
也就是说，源语的读者群所熟知的内容往往令目标语的读者群深感新奇陌生。
我们发现，人们的每一个行为往往都是置于某个具体文化背景之下进行的，本族语者与非本族语者之间的交际、具有不同语言和文化背景的人从事交际的过程被称之为“跨文化交际”（cross-cultural communication）。
在跨文化交际过程中，行为主体必须对对方的语言和文化背景有所了解甚至于熟悉，否则跨文化交际就会产生障碍。
跨文化交际英语阅读教程课文翻译
跨文化交际英语－阅读教程课文翻译————————————————————————————————作者: ————————————————————————————————日期:第一单元现代社会依赖于技术创新,而技术创新须依靠知识产权来保障。
越来越多的国家遵守国际条约，实行知识产权保护。
但这方面做得还远远不够。
我们来回顾一下过去，看看缺乏知识产权保护会导致什么样的后果,从而吸取教训。
许多西方公司付出了惨痛的代价才发现，知识产权保障机制还未健全时,在东南亚投资无异于将钱付诸东流。
要进入这些市场，西方公司不仅必须向相关当局说明他们的产品,而且还要说明他们产品的制作过程。
而结果经常是本该受到知识产权保护的产品很快被无耻地抄袭。
盗用知识产权的例子不胜枚举。
例如，美国化学制品巨头杜邦向一亚洲国家引进了一种名叫Londax的著名除草剂,用来除掉稻田里的杂草。
该公司在该产品的研发上投资了数百万美元，而且又投入了２５００万美元在当地开设了一家生产厂家。
然而，不到一年以后，一瓶瓶非常廉价的冒牌Ｌｏndａｘ公然上市了。
冒牌产品和正宗产品除了价格外的唯一区别是冒牌产品的名称是Ronｄex,用的是蓝色瓶而不是正宗产品用的绿色瓶。
但是，由于冒牌产品的价格比正宗产品的价格低廉许多，它成功毁掉了杜邦公司的投资。
同时它也使得该公司不再愿意投资于新化学制品的研发。
生产Lonｄax的配方本应该被当作是杜邦公司的知识产权。
其他非法使用该配方的公司是犯了偷盗行为，就像盗取了杜邦公司的机器或者该公司的其他财产一样。
不光是产品，在亚洲市场上保护一个品牌也曾经是几乎不可能的事。
就连Kｅllogg’s玉米片的生产商Ｋeｌlｏgg’s公司也发现自己的产品被山寨:Ｋongａl 牌玉米条，连包装也几乎一模一样。
不幸的是,和杜邦公司的事件一样，Kelｌｏｇg’ｓ公司成功惩罚侵权者的几率几乎为零,因为当地的法律不承认知识产权保护的概念。
幸好,在经过许多轮世贸组织的谈判后,情况大为改观。
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• We see the world not as what it is, but as the world comes to our sensory receptor.
The Notion of Culture
➢ Deep Culture vs. Surface Culture
Consider the following, try to decide which of them are above the water and which are below:
Lecture Two
Culture and Communication
A Review of the Components of Communication
Noise Context
source encoding message channel receiver decoding receiver response
• Cultures may be classified by three large categories of elements: artifacts (which include items ranging from arrowheads to hydrogen bombs, magic charms to antibiotics, torches to electric lights, and chariots to jet planes); concepts (which include such beliefs or value systems as right or wrong, God and man, ethics, and the general meaning of life); and behaviors (which refer to the actual practice of concepts or beliefs).
• obligation • landscape • scholarship • modify • interpretation • convey • greedy • episode • self-reliance • acquaintance • financial • sympathy • distinction • evaluate • base on • take something personally
Warm up
• An American university student Tom is active in a foreign student club at his university and has several good friends from different countries. One of them tells Tom his parents and sister will be visiting, and he asks Tom if he would like to meet them.
Deep Culture
1. what is good or bad 2.What is right or wrong 3.What is beautiful or ugly 4.What is clean or dirty 5.How is an individual related to others
Individualism
Collectivism
relationship with others
loosely linked, independent
motivation preferences, needs, rights
closely linked, dependent
norms, duties
➢ What and how people eat ➢ How to keep healthy ➢ How to raise children ➢ How to use time ➢ Rules for gestures ➢ Literature ➢ Holidays ➢ Arts ➢ What is right or wrong, beautiful or ugly, clean or dirty, good or bad,
Warm up
• He senses some awkwardness and realizes that he has not offered them anything to drink. “Would you like coffee or tea or a soft drink?” he asks. They all refuse. Things seem more awkward now. But he talks a little about their country, about studies at the university, about the cost of living, and eventually the father whispers something to his son. “I think we must be leaving to return to the hotel,” he says. Everybody stands up, shake hands, and they start to leave. “Please come and visit again,” Tom says as he stands and watches the family walk to the door, open it, and disappear down the hall.
priority
personal goals
goals of collectives
emphasis
rational analyses
connectedness to other members
words and phrases
• graduate student • custom • annoying • meter • pushy • draw a conclusion • lie in • intercultural • speciality • reluctant • combination • odd • on a diet • individualist • collectivist • voluntary
➢ Individual ➢ Individualist (adj.) culture ➢ Individualism n.
➢ Collectivist culture ➢ Collectivism
Surface Culture
1. what to eat and how to eat it 2. How to keep healthy 3. How to raise children 4. How to participate in ceremonies 5. How to introduce and greet people
feedback
Relevant Concepts
• Intercultural communication • Intracultural communication • International communication • Interracial communication • Cross-cultural communication
Warm up
• Tom invites all of them to visit his home one afternoon. They arrive and present him with a nicely wrapped gift. Tom tells them they shouldn’t have brought anything, but thanks them and proceeds to open the gift, which turns out to be a very pretty vase from their country. He than days later, in a very indirect way, Tom learns from another friend that the visitors thought he was a rude host.
Brainstorming
• Why was Tom considered a rude host by his visitors? Try to figure out at least three things Tom did that might be regarded impolite.
Outside of our conscious awareness
Read and Think
• What is the differences between individualist and collectivist Culture?
– Blue book
Differences between Individualism and Collectivism
etc. ➢ Theories of disease, sin, death, god or gods, sanity, self, etc.
Culture
• We define culture as the deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religions, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.