德芙背后的凄美爱情故事PPt-英文版

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德芙巧克力英语ppt

THE HISTORY OF DOVE
1939,Greek immigrant Leo Stefano opens his shop Under the name of Dove, in the south side of Chicago 1956,Stefanos makes his first DOVEBAR ice cream 1977,Leo Stefano dies and his son Mike takes over the family business 1984,Mike Stefano presents DOVEBAR ice cream at The Fancy Food Show in washing ton. D.C., and begins to receive orders from around the country.
The characters :fresh , lovely
Байду номын сангаас
The music :sweaty, celestial
The scene: cozy, peaceful
package
In packaging, Dove chocolate has a dominant position in Chinese domestic chocolate market. Visually it try to make its products appears more beautiful and delicious. Take Dove milk chocolate for example, with a fresh bright color and eye-catching convenient design, it attracts a large number of consumers.

德芙巧克力课件

• For several days, Leon even could not see Bazaar, he was very anxious. Finally, a month later, the Bazaar on the table, but she has lost a large circle, the man looks very haggard. Leon prepare the dessert, on Bazaar’s ice cream with hot chocolate to write a few letters of the alphabet "DOVE", which is the abbreviation of "DO YOU LOVE ME".
• Help as the royal Houchu a kitchen Leon busy bad day cleaning up the dishes and plates, hands cracked a lot of hole, when he is using a salt scrub wound, a girl came over and said to him: so that a certain hurt it? The girl would later affect Leon Bazaar Princess lifetime.
关于德芙的故事，他可能是虚拟的，但是我认为它能感动我们
他认为，芭莎可以理解他。然而，几天之后，芭莎结婚。一年后，莱昂也离开美国。和平的家庭便无法让莱昂忘记芭莎。最后，他离婚了！
• He decided to continue the study for Bazaar. After careful research, DOVE chocolate is born .With the introduction of DOVE ,Leon received a letter from Bazaar. Bazaar told him that she ever refuse her marriage with hunger striker and she loved him in fact .However everything came too late ,BAZAAR passed away after three days . • 他决定继续为芭莎研究。经过仔细研究，德芙巧

德芙PPT

德芙巧克力的爱情故事
消费者口味调查
其他口味酒心巧克力原味巧克力黑巧克力夹心巧克力牛奶巧克力
4.20% 2.10% 11.60% 22.10% 22.40% 35.80% 系列1
德芙产品分析

核心产品：吃德芙巧克力代表一种享受和品味。

有形产品：高品质的巧克力、独特的口感、精致的包装、不同规格和口味。

4、得到你是我一生的幸福——德芙巧克力
ቤተ መጻሕፍቲ ባይዱ
德芙广告
德芙产品
DO YOU KNOW DOVE?
DO YOU
LOVE
ME
Dove introduction
德芙巧克力是世界最大宠物食品和
休闲食品制造商美国跨国食品公司玛氏（Mars）公司在中国推出的系列产品之一。 1989年进入中国，于1993年进入中国大陆市场，1995年成为中国巧克力领导品牌，“牛奶香浓，丝般感受”成为经典广告语。
德芙营销分析
目录
1 2 3 4 5
德芙简介德芙产品产品分析德芙目标市场德芙市场定位特色德芙市场生命周期分析
德芙经典广告词

1、牛奶香浓浓，丝般感受——德芙巧克力

2、心随心动，愉悦丝滑，愉悦随时随地，享受心随时随地的愉悦——德芙巧克力

3、发现新德芙更多丝滑感受更多愉悦惊喜——德芙巧克力

期望产品：纯正巧克力风味，细腻口感和独特巧克力体验。

潜在产品：美食DIY巧克力的新吃法，德芙品牌和形象。
12~18
19~28
30以上
市场定位特色
你不能拒绝巧克力，就像你
不能拒绝爱情。
牛奶香浓，尽享丝滑。

德芙PPT

德芙巧克力标志设计由DOVE字母变形而成，简单的几个字母“DOVE”,展开来就是“DO YOU LOVE ME—-你爱我吗”,字体是巧克力色，就如香甜的巧克力酱淋成般，散发出香甜。德芙标志设计重点在于它的寓意，以及它那众所周知的凄美的爱情故事，牛奶香浓，丝般感受。是许多女生抵抗不不了它的诱惑
• 德芙对于自己的产品有很清晰的定位,他的包装把定位体现的淋漓尽致， “丝一般的感觉” “牛奶香浓，丝般感受”成为经典的广告语包装主题设计理念：色彩主要以暖色调为主，围绕商标的是咖啡色丝带，呼应了其倡导的 “丝一般的感觉”口感，只管的表现了敢拼的特点，德芙的所有产品包装均是在此基础上加以来设计的
情节人主打系列
颜色搭配：瓶盖是金黄色华丽的象征，标贴两侧是橙色给人以热闹、明朗、活泼的印象，瓶身透明，可以直观糖果纸的颜色（红、青蓝和紫色）就可以让消费者是有多种口味
Dove精巧装巧巧克力礼盒348g 颜色搭配：
外包装是以经典咖啡色（棕红色）咖啡色加金色的塔配，外包装的棕红色跟里面巧克力的颜色相呼应，又是暖色调，给人暖和、温馨的感觉，两侧有金色的弧线，有丝丝柔情、华丽、高贵，是很好高端礼盒产品的点缀色彩，里面包裹巧克力的糖 ห้องสมุดไป่ตู้又跟外包装颜色呼应更好的体现了礼盒的华丽，也保护了巧克力。此种颜色搭配具有视觉冲击力，更是吸引了消费者的购买欲望。青年男女。所以包装主要以温馨，活波为主，顺应时代潮流。因为多数用于送礼，所以此类产品价位都较高，包装要求也较高。
Dove德芙巧克力心印迷你巧克力礼盒53g
颜色搭配：棕色跟粉红搭配有浪漫的感觉，包装无论是形状，还是颜色都反映了情人节爱情的主题。甜蜜、浪漫、温馨…
例子：情人节主打的心语系列，每一颗巧克力包装里面都有不同的心语。有贴心的鼓励，也有甜蜜的祝福。收到礼物后你无法事先预知里面会有怎么样的惊喜，当你打开的瞬间，你的到的不仅是甜蜜，更多的是一份温馨的感动。

德芙背后的凄美爱情故事PPt-英文版

DOVE --D o y O u lo V e m E•Flipped(初遇，怦然心动):•In the spring of 1919, Princess Charlotte ,the royal heir of Luxembourg (卢森堡王室继承人) ，married Prince Felix of Bourbon（波旁皇族）. As a member of theroyal kitchen（王室后厨）, Leon was busy cleaning up dishes and plates, preparing for the luxury weddingceremony. One day, When Leon was cleaning hiswounded hand caused by the daily hard-work, a young girl with clean eyes and easy smiles went into thekitchen and said:”it must hurt”.Then she helped him bandage the wound and leave Leona tube of ointment （一管药膏）before she left. Later , Leon learned that the girl he met was Princess Bazaar, the one that had been in his heart for the rest of his life .•Fall In Love(坠入爱河):•Then, love began to grow in the two young people’s hearts .Since then ,Leon and Bazaar slipped(偷偷溜入)into the kitchen` almost everynight,Leon made ice creams for thePrincess and Bazaar taught LeonEnglish .Together, they shared thedelicious ice creams and interestingthings that happened to them. Day byday, the young girl and the young boyfell in love with each other, but they had never expressed their love feelingsbecause in a world where status andprestige meant everything, they knewtheir love could never be possible.Sothey both buried the love into the depth of their hearts .•Misunderstanding（误解）：•Unfortunately, one day Princess Bazaar was told she had been chosen to marryanother Prince。

德芙的故事(英文版)

on ice-cream , because the chocolate melted(融化) before the table .
• Everything was too late . Charlotte was badly ill at that time .3 days after their reunion , Charlotte passed away .
• To compensate for the regret , Leon develop a new kind of solid chocolate which can reserve longer .
• Today , more and more people like Dove , not only for its high qulity ,but also for its special meaning .
She rejected it but only to be put into prison .
Finally , she had to agree it and she ask the royal family to let her go back to Palace to have the last afternoon tea ,so that she could have the food made by Leon .
May all the lovers in the world have a happy ending
愿天下有情人终成眷属
Thank you !
That day , Leon wrote “DOVE” on an ice-cream and let a servant sent it to Charlotte as usual .

英文产品介绍,德芙PPT课件

History
1986
Mars bought the company and the Dove goes fully national
1991
Dove milk chocolate and Dove dark chocolate were launched
2006
Dove celebrated his 50th birthday
Taste its strong atmosphere of milk
just like silk fly around you
德到你是我一生的幸芙
I will feel happy all s is a delicate and creative design.
beautifuladsdovedoesonlydevelophighqualitydovechocolate13牛奶香浓丝般感受tasteitsstrongatmospheremilkjustlikesilkflyaroundyou14德到你是我一生的幸芙17everyadscreativedesign
You Know, The More Powerful You Will Be
Thank You
在别人的演说中思考，在自己的故事里成长
Thinking In Other People‘S Speeches，Growing Up In Your Own Story
讲师：XXXXXX XX年XX月XX日
productions
productions
Why do you love Dove?
For it’s special and romantic means
Do D
You
O

德芙爱情故事中英文对照

When the lovers send out the Dove chocolate, it means that he or she also sends out the question: DO YOU LOVE ME? If you love him or her, please let him or her know right now that you love him or her deeply and never give upIn the spring of 1919, Princess Charlotte succeeded to the throne, and she was married to the Prince Felix at the same time.As a royal kitchen fink , Leon was busy all day cleaning up dining utensils and plates, and his hands was cracked with a lot of incision, when he's using salt water to wash the wound, a girl came up and said to him: so it must be very painful?The girl's influence Leon for the rest of his life--Bazaar Princess .1919年春天，卢森堡王室的夏洛特公主继承王位，同时她又嫁给了费利克斯王子,后厨的一个帮厨莱昂忙坏了，整天都在清理碗筷和盘子，双手裂开了好多口子，当他正在用盐水擦洗伤口时，一个女孩走了过来，对他说：这样一定很疼吧？这个女孩就是后来影响莱昂一生的芭莎公主。

Two young people are thus met.Because of Bazaar is just Felix Prince distant relatives and friends, so the royal family in position is very low, rare cate - ice cream, also will not turn to her to taste. So Leon slipped into the kitchen every night making ice cream for Bazaar .They are always tasting the ice cream and talking about the past,and Bazaar has taught Leon English. One set of puberty of sweet linger into the two young people's mind. However, at that time, because of the conservative force and the special situation, they did not say the love of heart , just silently buried in the bottom of their heart.因为芭莎只是费力克斯王子的远房亲戚,在王室的地位很低,所以稀罕的美食——冰激凌轮不到她去品尝。

德芙巧克力ppt经典

效果上，达到了易懂、易记的目的。
修辞上，采用谐音双关，“得”通“德”， “福”通“芙”。
语义双关，得到德芙，就是得到幸福。（得福）
句式上，采用分离句，能提供更多的信息。
修辞上，反复使用“更多”二字，强调了德芙的无限潜能。
语义上，表达了发现新德芙给人带来的感受和惊喜。效果上，给消费者留下深刻的印象。
（三）轻松愉悦的音乐贯穿始终，多个唯美画面构成一个浪漫的爱情故事，整个广告中，弥漫的是甜 …. 蜜、浪漫的情愫，营造的是愉悦、时尚的气氛 . （四）广告生活场景的选择，或是出门前的换衣时的随心随意；或是找到自己想要的时候的幸福甜蜜；或是街上橱窗前可爱的试戴方式。都是如此的惬意，充满浓厚的生活情趣。并且在场景中德芙如丝般的飘动，浪漫的表现了一种优雅美妙的丝般感受。
7
DOVE的英文含义： D=DO O=YOU V=LOVE E=ME (Do you love me?) Dove 的中文含义有“鸽子，和平”之意，“德芙”中文谐音“得福”，即得到幸福。
1
2
3
句式上，采用省略句，省略了主语和谓语。
修辞上，采用通感和联想，“丝般”原本是触觉，在用作味觉。语义上，表达了德芙的口感很滑，入口即化，像牛奶一般香醇。效果上，意境高远，让人浮想联翩，把语言的魅力发挥到了极致。
德芙
娱乐营销
德芙介绍 components of Dove ad.
Analysis of Dove ad.
Four Parts
牛奶香浓，丝般感受。
德芙是目前中国的巧克力第一品牌。德芙的丝滑香浓，不仅代表着巧克力的"黄金标准"，也成为了新时代女性的情感代言出口。纵情的德芙时刻，丝滑的真我享受。德芙巧克力是因爱而生的，故事始于上世纪40年代，一位慈祥的父亲出于对儿子安危的考虑，不想让儿子为了一块冰激凌在大街上奔跑，经过反复的研制，后来这种因爱而生的巧克力终于问世，后被莱昂.斯特法诺斯命名为德芙。

德芙巧克力背后的故事 english speech

Spring of 1919, Princess Charlotte of Luxembourg royal family welcomed the throne at the same time she married Prince Felix of Bourbon. As a member of royal kitchen, Leon was busy preparing for the daily works. With all day cleaning up dishes and plates, his hand wounded（裂口子）.When he clean his wound with salt water, a girl went through and helped him to heal the wound, later he known that the girl was a princess named Bazaar, a distant relatives of Prince Felix.Then they often met at the kitchen, the girl taught the boy English and the boy made ice cream for the girl, day by day, they fell in love with each other, but no one talked to the other because they had different status(地位).So what they could do was to hide the love in their heart.Early 20th century, in order to make stronger position throughout Europe, Luxembourg and Belgium entire into a covenant(缔盟).Unfortunately, Princess Bazaar was chosen to marry another Prince, so Leon did not see the Princess any more. Finally, after a month, Bazaar appeared in the table, but she had lost a great weight. When Leon prepared for the desserts, he used hot chocolate to write a few letters "DOVE", which meant DO YOU LOVE ME, in BAZAAR's ice cream. But Bazaar didn’t eat it until the chocolate melted.A few days later, Bazaar married. A year later, Leon could not bear the lose of Bazaar, then he left the royal kitchen and moved to the United States and in there he found a job in a big restaurant. His boss very appreciated him and brought his daughter to Leon, then Leon married, the family of peace and also the birth of his son made Leon fail to heal deep wounds of his heart, he could not forget Bazaar. His mind did not escape his wife's eyes. Her anger broke out, and sad to leave.Leon had been single since then with his son and ran his candy store. One day when his son went to buy an ice cream on a ice cream truck, he noticed that he did not made any ice cream after Bazaar left. Then after months of a careful research, a new kind of ice cream chocolate came out, and the four letters DOVE were written on it surface. The son asked him what’s the mean ing of the four letters, the thought a while and replid, that is the chocolate’s name. After that, DOVE became famous because of its soft and delicious taste. At that time Leon received a letter, which was from a partener when he worked in the royal kitchen.The letter said that the Princess Bazaar miss him very much and wanted him to see her. Due to the impact of World War II, when the letter came to Leon’s hand, a year and three days had past. Then Leon went to see Bazaar. All misunderstandings were clear. But it was too late, three days later Bazaar passed away……If that chocolate was fixed,those word would not melt.So maybe he would have the last chance.From that time ,Leon decided to make a solid chocolate, so that it could be reserved longer. After a careful research and development, the wonderful chocolate “DOVE” was successfully developed.So, every time when you eat the chocolate “DOVE” which is received from your lover, will you be pleased to tell him/her the story to Witness your love?。

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Then , Bazaar justvanished（不告而别).Leon could not findher anywhere until one month later ，Bazaar came back , looking gaunt, askedLeon to make ice cream for her one moretime.When Leon was preparing the icecream, he felt that it might be the onlychance for him to voice his heart.So hewrote four letters "DOVE" with hot chocolate on Bazaar's favorite ice cream, believingthat Bazaar could understand the meaning once she saw them. But Bazaar didn’t eat it until the hot chocolate melted.Separation(分离)A few days later, Bazaar married the prince and left the country. Prince Bazaar ‘s marriage broke Leon’s heart, he could not bear the pain of losing her, so he left the royal kitchen and headed to the United States in search for a peaceful life. However, a new marriage and even the birth of his son failed to heal the deep wounds of Leon's heart, he still could not forget Bazaar. His wife couldn’t tolerate her husband 's love for another woman , so she divorced him and left the family.Since then,Leon start a candy shop and took care his son on his own. .Then one day, Leon received a letter from a friend working in the royal kitchen.It said that the Princess Bazaar missed him and wanted him to see her again. However, due to the breakout of World War II, it had been a year past when Leon received the letter. And when Leon arrived at the palace, all he saw is a 虚弱女人lying in bed waiting for death. Bazaar told Leon when she was compelled to marry the prince, she refused.She hoped that her resist could bring her a chance for her to persue her own happiness, even it was just a slight chance , But after one month 绝食，she finally understood there was no way could she escape from her destiny of political marriage.So ,she promised she would do whatever she was asked if they allowed her to come back to have the ice-cream made by Leon one more time. But when she finally start to eat the ice-cream,the letters has melt.Since then,Leon started a candy shop and took care of his son on his own. Then one day, Leon received a letter from a friend working in the royal kitchen. It said that the Princess Bazaar missed him and wanted him to see her again. However, due to the breakout of World War II, a year had past when Leon finally received this letter. And when Leon arrived at the palace, all he saw was a sickly and pale woman lying in bed waiting for death. Bazaar told Leon when she was compelled to marry the prince, she refused.She hoped that her resist could bring her a chance, even a slight chance, to persue her own happiness. But after one month fast(绝食)，she realized there was no way for her to escape from her destiny of political marriage.So ,she promised she would do whatever she was asked if the roral family allowed her to come back to have the ice cream made by Leon one more time. But when she finally started to eat the ice cream,the four letters "DOVE" has melted.Meet again(重逢):•DOVE(德芙的诞生)：•Now all misunderstandings were cleared up. But it was too late, three days later , Bazaar passed away. So Leon thought if that chocolate did not melt and Bazaarcould see the message he sent to her,then maybe she would like to elope(私奔)with him .•From that time ,Leon decided to make solid chocolates,so that it could bereserved longer. After years of carefulresearch , “DOVE ”was finallydeveloped.•。