Steve Jobs (英文版乔布斯介绍)
12/25/2014
12/25/2014
Adamancy Fired at the height of his career, lost $250 million,but he returned to
Persistance Stick to his ambitions till the last dog dies,源自kept fighting
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In Scientific Field
Influence
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He changed the scientific and techological results into products with his innovation.
“At this moment the world lost a genius!”
success, but without it, we will never reach his level 。
Three Apples changed the world.
The first one seduced Eve.
The second one awakened Newton. The third one was in the hands of Steve Jobs.
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Over the next decade, Jobs oversaw the develo pment of the iMac, iTunes, iPod, iPhone, and i Pad and on the services side, the company's Ap ple Retail Stores, iTunes Store and the App St ore. The success of these products and service s, providing several years of stable financial returns, propelled Apple to become the world' s most valuable publicly traded company in 201 1. The reinvigoration of the company is regard ed by some commentators as one of the greatest business turnaround stories.
Steve Jobs
(1955.2.24-2011.10.5)
catalogue:
Biography - "Apple father" Leader spirit Video
Jobs’say
Influence
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Biography
Steve Jobs was an American businessman, designe r and inventor. He is best known as the cofounder, chairman, and chief executive officer o f Apple Inc. Through Apple, he was widely recogn ized as a charismatic pioneer of the personal co mputer revolution and for his influential career in the computer and consumer electronics fields . As Apple floundered, Jobs took control of the company and was named "interim CEO" in 1997, or as he jokingly referred to it, "iCEO". Under his leadership, Apple was saved from near bankruptc y, and became profitable by 1998.
the illness for 8 years 。
Apple company in
12 years.
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Video
4
Jobs’say
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. We're here to put a dent in the universe. Otherwise why else even be here?
Biography
12/25/2014
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“The apple kingdom of apple’s father ”
2010 Ipad 2001 Ipod 2007 Iphone
1997 Imac
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1. 2.
Leader spirit
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Innovation Innovation distinguishes between a leader and a follower.
Influence of Jobs
In Culture
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Innovation of Jobs tie need something institutional and cultural as a certain kind of soil to nourish it. With that kind
of background, we may not achieve his
英语短文阅读:史蒂夫乔布斯英文简介 Steve Jobs' English introduction
英语短文阅读:史蒂夫乔布斯英文简介 Steve Jobs' EnglishintroductionSteve Jobs (February 24, 1955 – October 5, 2011) was an American business magnate and investor. He was the chairman, chief executive officer (CEO), and co-founder of Apple Inc., the chairman and majority shareholder of Pixar, a member of The Walt Disney Company's board of directors following its acquisition of Pixar, and the founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak.Jobs was born in San Francisco, California, and put up for adoption. He was raised in the San Francisco Bay Area during the 1960s. He attended Reed College in 1972 before dropping out that same year, and traveled through India in 1974 seeking enlightenment and studying Zen Buddhism. His declassified FBI report states that he used marijuana and LSD while he was in college, and once told a reporter that taking LSD was "one of the two or three most important things" he had done in his life.Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later with the Apple II, one of the first successful mass-produced personal computers. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984.。
乔布斯英文介绍!!超经典!!
There is a great person,who transformed our lives,redefined entire industries and achieved one of the rarest feasts in human history. He spent his life packaging that magic into elegantly designed, easy to use products. He even changed the way each of us sees the world. He is Steve Jobs..Steve Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields.As Apple floundered, Jobs took control of the company and was named "interim CEO" in 1997, or as he jokingly referred to it, "iCEO". Under his leadership, Apple was saved from near bankruptcy, and became profitable by 1998. Over the next decade, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services, providing several years of stable financial returns, propelled Apple to become the world's most valuable publicly traded company in 2011. The reinvigoration of the company is regarded by some commentators as one of the greatest business turnaround stories.If I were a reporter,I will ask Jobs :In his eyes,what is the most important for a entrepreneur.Because I really admire his achievement and another question is that faced with serious canser ,what di d he think about?For most of people ,cancer Is a acute attack to one’s mental and heart ,but Jobs lead Apple to the climax.The reason that I want to introduce Steve Jobs is not only because the enormous acomplish,but also because his great personality. Th e Economisist says:” NOBODY else in the computer industry could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. All computers do is to do something about cauculation, but do it fast enough and “the results appear to be magic”, he once explained. He spent his life packaging that magic into elegantly designed, easy to use pro ducts.”In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fieldscame to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technolo gy married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.He attributed his success to an obsessive attention to detail , his pursuit of perfection and his flair for innovation.He said- "I want to make icons do look lick with his tongue"; To be able to sleep at night, to the aesthetic and quality throughout the pursuit of excellence""Do not let the noise of others opinions drown your inner voice, heart and intuition to have the courage to listen to the call." - He is Apple's "The Godfather" Jobs. "A pirate, a paranoid, a perfect combination of art and technology of IT leaders, a person who changed the world." He said in his youth that he wanted to “put a ding in the universe” did just that.到目前为止,世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。
史蒂芬乔布斯的英文介绍
史蒂芬乔布斯的英文介绍Steve Jobs was a visionary entrepreneur and technology pioneer who co-founded Apple Inc., one of the most influential and innovative companies in the world. Born on February 24, 1955, in San Francisco, California, Jobs had a profound impact on the technology industry and the way we interact with digital devices.Jobs' early life was marked by a tumultuous upbringing. He was adopted at birth by Paul and Clara Jobs, and his biological parents were Abdulfattah Jandali, a Syrian political science professor, and Joanne Schieble, an American graduate student. Despite the challenges of his early life, Jobs showed a keen interest in technology and electronics from a young age.After dropping out of Reed College in Oregon, Jobs co-founded Apple Computer (later renamed Apple Inc.) in 1976 with his friend and business partner, Steve Wozniak. Together, they revolutionized the personal computer industry with the introduction of the Apple I and Apple II, which were groundbreaking products that made computers more accessible to the general public.Jobs' vision for Apple was to create products that were not onlytechnologically advanced but also beautifully designed and user-friendly. He believed that technology should be seamlessly integrated into people's lives, making it easier and more enjoyable to interact with digital devices. This philosophy was evident in the design and development of Apple's iconic products, including the Macintosh, the iMac, the iPod, the iPhone, and the iPad.One of Jobs' most significant achievements was the development of the iPhone, which was released in 2007. The iPhone revolutionized the smartphone industry and changed the way people interacted with their mobile devices. With its sleek design, intuitive touch-screen interface, and powerful features, the iPhone quickly became a global phenomenon, and it remains one of the most popular and influential products in the technology industry.In addition to his work at Apple, Jobs was also involved in other technology-related ventures, including the founding of Pixar Animation Studios, which produced some of the most beloved animated films of all time, such as Toy Story, Finding Nemo, and The Incredibles. Jobs' leadership and creative vision were instrumental in Pixar's success, and he played a key role in shaping the company's artistic and technological direction.Despite his many successes, Jobs' life was not without its challenges. In 2003, he was diagnosed with a rare form of pancreatic cancer,which he fought with characteristic determination and resilience. Although he took a leave of absence from Apple to undergo treatment, he ultimately returned to the company and continued to lead it to new heights.Jobs' legacy extends far beyond his achievements in the technology industry. He was also a passionate advocate for design, education, and environmental sustainability, and he used his platform to promote these causes. He was known for his charismatic and inspiring public speaking, and his keynote addresses at Apple events were eagerly anticipated by tech enthusiasts and the general public alike.Sadly, Jobs passed away on October 5, 2011, at the age of 56, after a long battle with cancer. His death was a profound loss for the technology community and the world at large, but his legacy continues to inspire and influence people around the globe.In the years since his passing, Jobs' impact on the technology industry and the world has only grown. Apple has continued to innovate and push the boundaries of what is possible with digital devices, and Jobs' vision and principles remain at the core of the company's identity. Moreover, his influence can be seen in the work of countless entrepreneurs, designers, and innovators who have been inspired by his relentless pursuit of perfection and hisunwavering commitment to creating products that enhance and enrich people's lives.In conclusion, Steve Jobs was a true visionary and a transformative figure in the technology industry. His passion, creativity, and dedication to excellence have left an indelible mark on the world, and his legacy will continue to inspire and shape the future of technology for generations to come.。
stevejobs生平简介英文翻译
steve jobs生平简介英文翻译Steve Jobs, born on February 24, 1955, was an American business magnate, industrial designer, and inventor. He is best known as the co-founder, chairman, and CEO of Apple Inc, a company that revolutionized the technology industry with its innovative products and designs。
Jobs was born and raised in San Francisco, California. He was adopted by Paul and Clara Jobs, who encouraged his interest in electronics from a young age. In high school, he attended the Homestead High School in Cupertino, California. It was during his time there that he met Steve Wozniak, a fellow electronics enthusiast and future co-founder of Apple。
After graduating from high school, Jobs enrolled at Reed College in Portland, Oregon. However, he dropped out after just six months because he didn't see the value in spending his parents' hard-earned money on formal education. Instead, he continued attending classes thatinterested him, such as calligraphy, which later influenced the typography of Apple's products。
Steve-Jobs(乔布斯英文介绍)
Enlightenment
Dream & Perseverance
Thank you !
1985: National medal of technology 1987: Jefferson Award for public service 2007: The most powerful person in business by Fortune Magazine 2009: CEO of the decade by Fortune Magazine 2010: person of the year for 2010 by Financial Times
1955--2011
--Made by Cathy
contents Resume
Achievements
Honor
Quotes
Evaluations
Resume
1955 Born in San Francisco, California, US
1972 Enrolled at Reed College, dropped out of college after six months
Achievement
Jobs has led iMac, iPod, iPad, iPhone and many other well-known digital products.
Apple II
New iMac computer
iPod MacBook Air iPhone iPad
Honors
1976 Teamed up with a friend to build the world‘s first Apple computer
英语作文介绍乔布斯
英语作文介绍乔布斯Steve Jobs was a visionary, a pioneer, and a true icon in the world of technology. His impact on the world canstill be felt today, years after his passing. From his humble beginnings in a garage to his rise as the co-founder of Apple Inc., Jobs' story is one of perseverance, innovation, and passion.Jobs was born on February 24, 1955, in San Francisco, California. He was adopted as a child and grew up in Mountain View, California. From a young age, Jobs showed an interest in electronics and technology. He attended Reed College for a short time before dropping out to pursue his passion for computers.In 1976, Jobs co-founded Apple Inc. with Steve Wozniak in his parents' garage. The two Steves set out to revolutionize the personal computer industry, and with the release of the Apple I in 1976, they did just that. The success of the Apple I led to the development of the AppleII, which became one of the first commercially successful personal computers.Jobs' attention to detail and his insistence on perfection were evident in every product that Apple released. He believed in creating products that not only looked beautiful but also functioned seamlessly. This commitment to excellence was reflected in the design of the Macintosh, the iPod, the iPhone, and the iPad, all of which revolutionized their respective industries.Jobs was known for his charismatic personality and his ability to inspire those around him. He was a master storyteller and had a way of captivating audiences with his presentations. One of his most famous speeches was his commencement address at Stanford University in 2005, where he shared his philosophy on life and urged graduates to follow their dreams.In addition to his work at Apple, Jobs also played a key role in the founding of Pixar Animation Studios. Underhis leadership, Pixar released a string of successful films, including "Toy Story," "Finding Nemo," and "The Incredibles." Jobs' influence extended beyond the world of technology and entertainment, as he also made significant contributions to the fields of music and publishing.Despite his success, Jobs faced many challenges throughout his life. In 1985, he was ousted from Appleafter a power struggle with the board of directors. However, Jobs did not let this setback deter him. Instead, he wenton to found NeXT Inc., a computer platform development company, and later acquired The Graphics Group, which would eventually become Pixar.Jobs returned to Apple in 1997 when the company was on the brink of bankruptcy. Under his leadership, Apple underwent a remarkable turnaround and went on to become one of the most valuable companies in the world. Jobs' vision and innovative spirit were instrumental in Apple's success, and his legacy continues to shape the company's culture andproducts to this day.In 2004, Jobs was diagnosed with a rare form of pancreatic cancer. Despite his illness, he continued towork tirelessly until his death on October 5, 2011. Jobs' passing was met with an outpouring of grief and tributes from around the world, as people mourned the loss of a true visionary.In conclusion, Steve Jobs was a true pioneer in the world of technology. His vision, passion, and commitment to excellence have left an indelible mark on the industry and continue to inspire generations of innovators. Jobs' storyis a testament to the power of perseverance and the importance of following one's dreams. As Jobs famously said, "Stay hungry, stay foolish."。
乔布斯英文介绍!!超经典!!
乔布斯英文介绍!!超经典!!第一篇:乔布斯英文介绍!!超经典!!There is a great person,who transformed our lives,redefined entire industries and achieved one of the rarest feasts in human history.He spent his life packaging that magic into elegantly designed, easy to use products.He even changed the way each of us sees the world.He is Steve Jobs.Everyone maybe is familiar with him,especially with his products--iphone.itouch.ipad.Steve Jobswas an American businessman, designer and inventor.He is best known as the co-founder, chairman, and chief executive officer of Apple Inc.Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields.As Apple floundered, Jobs took control of the company and was named “interim CEO” in 1997, or as he jokingly referred to it, “iCEO”.Under his leadership, Apple was saved from near bankruptcy, and became profitable by 1998.Over the next decade, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store.The success of these products and services, providing several years of stable financial returns, propelled Apple to become the world's most valuable publicly traded company in 2011.The reinvigoration of the company is regarded by some commentators as one of the greatest business turnaround stories.If I were a reporter,I will ask Jobs :In his eyes,what is the most important for a entrepreneur.Because I really admire his achievement and another question is that faced with serious canser ,what did he think about?For most of people ,cancer Is aacute attack to one’s mental and heart ,but Jobs lead Apple to the climax.The reason that I want to introduce Steve Jobs is not only because the enormous acomplish,but also because his great personality.The Economisist says:” NOBODY else in the computer industry could put on a show like Steve Jobs.His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman.All computers do is to do something about c auculation, but do it fast enough and “the results appear to be magic”, he once explained.He spent his life packaging that magic into elegantly designed, easy to useproducts.”In retrospect, Mr Jobs was a man ahead of his time during his first stint at Ap puting’s early years were dominated by technical types.But his emphasis on design and ease of use gave him the edge later on.Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything.“Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010.“It’s technology married with liberal arts, married with humanities, that yields the results that m ake our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.He attributed his success to an obsessive attention to detail , his pursuit of perfection and his flair for innovation.He said-“I want to mak e icons do look lick with his tongue”;To be able to sleep at night, to the aesthetic and quality throughout the pursuit of excellence“"Do not let the noise of others opinions drown your inner voice, heart andintuition to have the courage to listen to the call.”-He is Apple's “The Godfather” Jobs.“A pirate, a paranoid, a perfect combination of art and technology of IT leaders, a person who changed the world.” He said in his youth that he wanted to “put a ding in the universe” did just that.到目前为止,世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。
史蒂夫乔布斯的英语简介英文介绍
史蒂夫乔布斯的英语简介英文介绍通过以下的中英文简介,你是不是也对乔布斯简介有了更深入的了解了呢?以下是店铺给大家带来史蒂夫乔布斯的英语介绍,供大家参阅!史蒂夫乔布斯的英语简介Steven Paul Jobs (English: Steven Paul Jobs, February 24, 1955 - October 5, 2011), referred to as Steve Jobs (English: Steve Jobs, the co-founder of apple, and apple's board chairman, former chief operating officer, and former chairman and chief executive of pixar animation studios (pixar animation studios has been acquired by Disney in 2006 ). Jobs also was a board member of the Disney company and the largest individual shareholder . Steve jobs is considered to be the computer industry and entertainment industry icon, at the same time, the people also regarded him as Macintosh computer, iPod, iTunes Store, iPhone, tablet, etc. The founder of the famous digital products . In 2007, Steve jobs was "fortune" magazine named the year's most powerful businessmen .Jobs's career has greatly affected the legendary silicon valley venture entrepreneur, he will be the design concept of aesthetics is the highest in the world. His praise highly of simple and convenient design won him many devoted followers . Steve jobs and wozniak jointly make personal computers in the late 70 s to the early 80 s, he was also the first person to see the commercial potential of mouse . Steve jobs in 1985 apple high-level power struggle to leave and set up the NeXT, aimed at professional market. In 1997, apple bought NeXT, jobs returned to apple took over as chief executive. On August 24, 2011, Mr. Jobs announced his resignation as apple's chief executive, died on October 5, forwith pancreatic cancer , 56 years old have to .史蒂夫乔布斯的中英文简介Steven Paul "Steve" Jobs (February 24, 1955 –October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields.史蒂芬•保罗•乔布斯,通称史蒂夫•乔布斯,(1955年2月24日-2011年10月5日),是美国商业巨子,设计家和发明家。
乔布斯英文介绍!!超经典!!
There is a great person,who transformed our lives,redefined entire industries and achieved one of the rarest feasts in human history. He spent his life packaging that magic into elegantly designed, easy to use products. He even changed the way each of us sees the world. He is Steve Jobs.Everyone maybe is familiar with him,especially with his products--iphone.itouch.ipad.Steve Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields.As Apple floundered, Jobs took control of the company and was named "interim CEO" in 1997, or as he jokingly referred to it, "iCEO". Under his leadership, Apple was saved from near bankruptcy, and became profitable by 1998. Over the next decade, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services, providing several years of stable financial returns, propelled Apple to become the world's most valuable publicly traded company in 2011. The reinvigoration of the company is regarded by some commentators as one of the greatest business turnaround stories.If I were a reporter,I will ask Jobs :In his eyes,what is the most important for a entrepreneur.Because I really admire his achievement and another question is that faced with serious canser ,what did he think about?For most of people ,cancer Is a acute attack to one’s mental and heart ,but Jobs lead Apple to the climax.The reason that I want to introduce Steve Jobs is not only because the enormous acomplish,but also because his great personality. The Economisist says:”NOBODY else in the computer industry could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. All computers do is to do something about cauculation, but do it fast enough and “the results appear to be magic”, he once explained. He spent his life packaging that magic into elegantly designed, easy to useproducts.”In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technolo gy married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.He attributed his success to an obsessive attention to detail , his pursuit of perfection and his flair for innovation.He said- "I want to make icons do look lick with his tongue"; To be able to sleep at night, to the aesthetic and quality throughout the pursuit of excellence""Do not let the noise of others opinions drown your inner voice, heart and intuition to have the courage to listen to the call." - He is Apple's "The Godfather" Jobs. "A pirate, a paranoid, a perfect combination of art and technology of IT leaders, a person who changed the world." He said in his youth that he wanted to “put a ding in the universe” did just that.到目前为止,世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。
(完整版)乔布斯中英文简介
JobsNobody else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. All computers do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”. He spent his life packaging that magic into elegantly designed, easy to use products.He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people. In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful. But Mr Jobs was one of a handful of pioneers who saw what was coming. Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.Mr Jobs caught the computing bug while growing up in Silicon Valley. As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard. But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to co-found Apple, in his parents’ garage, on AprilFools’ Day 1976. “A lot of people in our industry haven’t had very diverse experiences,” he once said. “So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography. But support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mouse-driven, graphical computer that Apple launched in 1984. With its windows, icons and menus, it was sold as “the computer for the rest of us”. Having made a fortune from Apple’s initial success, Mr Jobs expected to sell “zillions” of his new machines. But the Mac was not the mass-market success Mr Jobs had hoped for, and he was ousted from Apple by its board.Yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, Mr Jobs later called it. He co-founded a new firm, Pixar, which specialised in computer graphics, and NeXT, another computer-maker. His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products. And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and (briefly) became the world’s most valuable listed company. “I’m pretty sure none of this would have happened if Ihadn’t been fired from Apple,” Mr Jobs said in 2005. When his failing health forced him to step down as Apple’s boss in 2011, he was hailed as the greatest chief executive in history. Oh, and Pixar, his side project, produced a string of hugely successful animated movies.In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, tha t can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.His interdisciplinary approach was backed up by an obsessive attention to detail.A carpenter making a fine chest of drawers will not use plywood on the back, even though nobody will see it, he said, and he applied the same approach to his products. “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” He insisted that the first Macintosh should have no internal c ooling fan, so that it would be silent—putting user needs above engineering convenience. He called an Apple engineer one weekend with an urgent request: the colour of one letterof an on-screen logo on the iPhone was not quite the right shade of yellow. He often wrote or rewrote the text of Apple’s advertisements himself.His on-stage persona as a Zen-like mystic notwithstanding, Mr Jobs was an autocratic manager with a fierce temper. But his egomania was largely justified. He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluat ing potential new products. “A lot of times, people don’t know what they want until you show it to them,” he said. His judgment proved uncannily accurate: by the end of his career the hits far outweighed the misses. Mr Jobs was said by an engineer in the early years of Apple to emit a “reality distortion field”, such were his powers of persuasion. But in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media. The man who said in his youth that he wanted to “put a ding in the universe” did just that.以下为中文评论全文:到目前为止,世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。
