国际市场营销课件英文版

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国际营销英文版最新版教学课件unit17

• Fear of foreign corporate domination • Concerns about local unemployment
• Most countries have specific rules restricting foreign work
• Amount of work permits given • Duration of work permits often only long enough to train local
• Some cultures view sales as bottom rung of social ladder
Recruiting Marketing and Sales Personnel 6 of 7
Third-Country Nationals (TCNs)
• New pool of expatriate created
personnel to fill position
Selecting Sales and Marketing Personnel 1 of 2
Necessary Qualities
• Maturity • Emotional stability • Breadth of knowledge • Positive outlook • Flexibility • Cultural empathy • High level of energy • Enjoyment of travel
Recruiting Marketing and Sales Personnel 2 of 7
Expatriates
• Home-country personnel move to foreign market • Advantages of expatriate sales personnel

[精选]国际市场营销学培训讲义英文版

The scope and challenge of International Marketing
starting point focus means endsSelling factory products selling profit and through promotion sales volumeMarketing target customer integrated profit market needs marketing through and wants customer satisfaction
The scope and challenge of International Marketing
Why do companies engage in International Marketing? - To increase their profit by increasing total revenue or decreasing the cost of goods. - The attractiveness of International market - The saturation of domestic market needs and intensive market competition - (be continue)
and through摩根，英联，达能与蒙牛Political-试和你的小组成员就以下问题展开讨论：19:20:3719:20:3719:2010/30/2022 7:20:37 PM2008年1月1日，中国运动品牌老大李宁将其触角伸向了美国耐克总部所在地的波特兰，建立第一个海外鞋产品研发中心。11、以我独沈久，愧君相见频。Political-海尔相信本土化制造是海尔国际化道路上关键的一步。世界跨国公司大多选择劳力成本低的地区开设工厂。在马城旗舰店开张之前，两位荷兰企业家曾多次上门拜访李宁北京总部，试图说服李宁与他们联手，共同打拼欧洲市场。市场营销学中4P指的是什么? 4C呢?and throughProduct– standaliation or adaptation?.15、楚塞三湘接，荆门九派通。

第一章国际市场营销双语ppt课件

• 1.2 The Concepts of International Marketing
国际市场营销基本范畴
• 1.3 Related International Economic Organizations
与国际市场营销相关的国际经济组织
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1.1The Concepts of Marketing
Technological factors
• 社会文化因素 • 科技因素
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Monopolies
legislation
Environmental
protection laws
Taxation policyΒιβλιοθήκη Employment laws
Government policy
Legislation
P
S
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1.1.2. Marketing philosophy
• a way of organizing and controlling marketing. The whole philosophy of marketing is changing. Previously, marketing involved creating a demand for a specific product or service. That approach is obsolete. Today marketers must interact with the market, determine what products and services are needed, and supply enough information to the market about those products so that the products find their own market.

国际市场营销英文ppt课件

D. Capture value from customers to create profits and customer equity E. Understand the marketplace and customer needs and wants
1-14
2.(1 )International Marketing(P10)
1-24
5) Developing a Global Awareness
To be globally aware is to have: tolerance of cultural differences knowledge of cultures, history, world
market potential, and global economic, social, and political trends
1-4
Part Three Research of the international marketing (Chapter 8)
Part Four STP (Chapter12 )
Segmentation Targeting Positioning
1-5
Part Five 4Ps
International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.

国际市场营销(英文版全套课件)

• Definition • Process: Strategic and Tactical Marketing
Fundamentals of International Business
• • • • Trade theories Country factors Regional integration Foreign exchange market
Global Awareness
Means • Tolerance of cultural differences and • Knowledge of cultures, history, world markets and global economic, social and political trends
IM Definition
• International Marketing is the performance of business activities designed to plan, price, promote and distribute company’s products to customers in more than one country for profit. (adapted from CGB)
– International trade theories – Balance of payments
• Protectionism and trade barriers • International institutions
Global Perspective
• Globalization of markets and production is developing • International cooperation is increasing • Economic growth is slowing • Developing economies are catching up • Competition is intensifying

国际市场营销双语-精品.ppt

国际市场营销学
2
Marketing Promotion
国际市场营销学
3
内容简介 Learning Objectives
1. The changing face of U.S. business 2. The scope of the international marketing task
3. The increasing importance of global awareness
风险大, 难度大 Higher Risk and More Difficulties
国际市场营销学
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1.2 国际市场营销与国际贸易
International Marketing & International Trade
国际贸易：国家之间有形产品与无形服务的交换活动
Exchange of the visible products and invisible services among the nations 国与国之间分工的结果
Outcome of the International Labor Division
国际市场营销学
10
国际贸易与国际营销的共同点
What are in common for the both?
经营活动的目的：获取利润
Business Purpose: Earning profit 交换对象：商品和劳务
Marketing and International Marketing
Marketing is a social and managerial process by which individuals and groups obtain what they need and wue with others.

国际市场营销英文版PPT课件

Sociocultural Environment
• Sociocultural environmrnt 1) high persistence core cultural
values 2) existence of subcultures 3) shift of secondary cultural values through time
4
Economic Environment
I The economic environment for marketing comprises the overall economy
II It includes: Business cycles Spending patterns Consumer income issues
• It provides important opportunities to improve customer value
Prosperity production employment demand
Recession production employment demand
Recovery production employment demand
• Consumer Income It influences whether or not consumers 6
5
• Business cycles and Spending patterns Spending patterns are linked to the
business cycle. The level of business activity that moves from prosperity to recession, to recovery.

国际营销英文课件Chap (一)

国际营销英文课件Chap (一) IntroductionChap is a comprehensive international marketing course that is designed to equip learners with the necessary skills and knowledge to excel in the global market. The course is divided into various modules that cover different aspects of international marketing, such as market research, pricing, distribution, and promotion. This article will explore the content and structure of the Chap course in detail.Module 1: Introduction to International MarketingThis module provides an overview of international marketing, including its scope, definition, and significance. Learners are introduced to the key concepts and principles of international marketing, such as cultural diversity, global competition, and international trade barriers.Module 2: Market Analysis and ResearchThis module focuses on the process of market analysis and research, which is a critical step in developing effective marketing strategies for international markets. Learners will gain an understanding of the importance of market research, the various methods of conducting market research, and how to analyze and interpret market data.Module 3: International Marketing EnvironmentThis module explores the different factors that influence international marketing, such as political, economic,cultural, and legal factors. Learners will also learn aboutthe impact of globalization and technological advancements on international marketing.Module 4: International Product and Service StrategiesThis module covers the various product and service strategies that organizations can adopt when entering foreign markets. Learners will gain an understanding of product development, branding, packaging, and pricing strategies.Module 5: International Distribution StrategiesThis module focuses on the distribution strategies that organizations can adopt when entering foreign markets, suchas direct export, licensing, franchising, and joint ventures. Learners will learn about the various channels ofdistribution, the role of intermediaries, and the challengesof managing global supply chains.Module 6: International Promotion StrategiesThis module covers the various promotion strategies that organizations can adopt when entering foreign markets, suchas advertising, personal selling, public relations, anddirect marketing. Learners will gain an understanding of the importance of cultural sensitivity in international promotion,and the need to adapt promotional messages to local markets. ConclusionThe Chap course is a comprehensive and well-structured international marketing course that covers all the key aspects of international marketing. Learners who complete the course will have a deep understanding of the global market and the skills and knowledge needed to develop effective international marketing strategies. The course is suitablefor anyone who wants to excel in the global market, whether they are students, professionals, or entrepreneurs.。

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2. Countries entering into regional free-trade agreements do not need to extend the preferences negotiated in this context on an MFN basis.
3. A country can invoke temporary 'safeguard' protection of one of its industries suffering serious injury due to a surge of imports.
4. Temporary quantitative restrictions can be invoked by a country with serious balance-of-payment problems.
(The latter two cases are temporary exceptions and a public investigation has to be undertaken for limited relief from GATT obligations.)
Market Groups • V. Marketing in a Developing Country
I. GATT 1. GATT (General Agreement on Trade and Tariffs)
1947, Marrakech, Morocco Three basic elements: ▪Trade shall be conducted on a nondiscriminatory basis. ▪Protection shall be afforded to domestic industries through customs tariffs rather than quotas. ▪Consultation shall be the primary method used to solve global trade problems
Average US tariff rate fell from 62% in 1946 to 5.4% in 2001. Most imports either enter US duty free or are subject to low tariffs.The highest tariffs apply mainly to agri-food and tobacco products, as well as clothing,textiles, and footwear. In these industries, tariffs tend to increase with the degree of processing.
Many nations developed new tools for distorting trade flow, non-tariff tools that were not covered under GATT rules. Examples are “voluntary agreements” to restrain trade in textiles and apparel, and other non-tariff barriers.
Early in its existence, GATT achieved the liberalization of trade in 50,000 product, amounting to two-third of the trade value among its participants.In subsequent years, special GATT negotiations such as the Kennedy Round and Tokyo Round further reduced trade barriers and developed settlement mechanisms, better provisions Dealing with subsidies, and a more explicit definition of rules for import controls.
Most important tool: MFN
Four important exceptions to the key GATT principle of non-discrimination
1. Developed countries can give tariff preference to developing countries.
Starting with 24 like-minded governments,GATT was designed to operate by consensus. With a membership of 144, this consensus rule often led to a stalemate of many GATT activities.
The last GATT round,the Uruguay Round, took seven years, as its agenda had broadened to include trade in services, trade in intellectual property and a revised system of dispute-settlement mechanism.
The Global Environment of International Marketing
contents
• I. GATT and WTO • II.The InternationaBank Group • III.Protests against Global Institutions • IV. Global Markets and Multinational