学术英语_Unit_02
学术英语综合第二单元 ppt课件

College English
Stakeholder VS Shareholder
▪ Shareholder Perspective ▪ Those who approach ethical decision making from
a shareholder perspective focus on making decisions that are in the owners' best interest. Decisions are guided by a need to maximize return on investment for the organization's shareholders. Individuals who approach ethics from this perspective feel that ethical business practices are ones that make the most money.
sell it.
自由企业制度,就是确保企业能够拥有在产权受法律保护的基础上所 享有的等一系列的制度安排。它包括产权制度、进入退出制度、公平竞 争制度、平等合约制度、平等交易制度以及平等获取信息服务制度等。
College English
Do you agree or not?
College English
Stakeholder VS Shareholder
▪ Stakeholder Perspective
▪ The phrase corporate social responsibility is often used in discussions of business ethics. The idea behind this concept is the belief that companies should consider the needs and interests of multiple stakeholder groups, not just those with a direct financial stake in the organization's profits and losses.
学术英语(社科)-Unit-2含答案

Unit 2
Economics
Text A
English language for academic purpose
Signpost language
cause and effect: clue words to indicate cause and effect:
because the reason lead to, result from is due to
Former President of the United States Journalist
Chief Executive Officer, Microsoft
Singer for the Rolling Stones
Unit 2
Economics
• Text A
–Critical reading and thinking – Difficult sentences – English language for
Unit 2
Economics
Text A
English language for academic purpose
Specialized vocabulary
elasticity
(__需_求__等_的_)__弹_性_
comparative advantage __比_较__优_势_____
consumer surplus __消__费_过_剩_________
→ Yet, although the models are not exactly the same as real bodies – actually just because they are not that realistic – they are useful to help people learn how the human body works.
外研社学术英语口语教程_配套课件Unit 2课件

Task 3: Discussion
1. How is a growth mindset different from a fixed mindset?
A growth mindset enables people to think that a person's circumstances could be changed through effort and practice, while a fixed mindset makes people belive that their ablities and altitudes are unchangeable. According to research, a growth mindset may offset the effects of poverty on students' academic achievement and bring more positve influence.
UNIT 2 Success Factors
CONTENTS
目
01 Teaching objectives
录
02 Lead-in
03 Listening and Speaking 04 Reading and Speaking 05 PBL project
01 Teaching Objectives
02 Lead-in
Question 1: What are the common habits or attitudes of successful people?
Successful people have some common traits like rsistence, positive attitude, low stress, and high productivity. They are always learning and have the ability to overcome negative people and events.
学术英语(人文)Unit 2

over subordinate classes)
第十三页,共79页。
Unit 2 Literary Theory
and Criticism
Text A
Supplementary information
The Reading Process and Literary Theory
Reader-response criticism
Discuss the questions in Task 1 and Task 2 Critical Reading
and Thinking
P7
Come to the front of the class and give a brief introduction
to one of the following major schools of literary criticism:
(to be continued)
第十一页,共79页。
Unit 2 Literary Theory and Criticism
Text A
Supplementary information
The Reading Process and Literary Theory
Louise M. Rosenblatt and her theory of reading
“Reading is ‘transaction’, during which each is continuously affecting the other. I suppose ecology is the field in which people understand this best-that human beings are affected by the environment, but they are also affecting it all the time, so that there is a transaction going on. …The continuous reciprocal influence of reader and text is similar, for instance, to two people talking to one another. What is said at the beginning of the conversation may take on an entirely different meaning by the end of it.
学术英语(学生资料)_Unit2

Unit Contents
1 Finding reliable and better sources
2 Scanning and skimming
3 Identifying topic sentences for information 4 Guessing word meaning 5 Using the organization of the text 6 Reading critically
Unit 2 Searching for Information
2 Scanning and skimming
Tips for scanning and skimming Task 1 using scanning and skimming strategy
Unit 2 Searching for Information
1. multi- 多种的 multidisciplines (多学科), multicolor (多种颜色), multisteps
(多步骤), multiform (各种形式), multipurpose (多种目的) 2. nano- 纳米
nanotechnology (纳米技术), nanorobot (纳米机器人), nanomachine (纳米机器), nanoscopic (纳米级), nanostructure (纳米结构) 3. converg- 倾向,汇合 convergence (汇合、一致), divergence (分歧), verge (倾向 ), concord (和谐), concourse (合流), conferate (同盟)
Unit 2 Searching for Information
学术英语(管理)Unit2课文翻译

《业务营销化》1 问街上一般的人什么是营销时,他们会告诉你那大概就是“卖东西的”。
这从根本上说是正确的,但营销不是简单的销售行为,而是怎样做成的销售。
我们都被全天候不间断营销所围绕,而我们每一个人都已经以我们自己的方式成了一名营销人。
2 专家是怎么定义营销的呢?根据美国市场营销协会,市场营销是一种组织职能,是为组织自身及利益相关者(stakeho ldersn. 利益相关者;股东)而创造、传播、传递客户价值,管理客户关系的一系列过程。
3 根据世界市场营销协会对营销的定义,“核心的经营理念是指导通过交换来识别和满足个人和组织需要的过程,从而为各方创造出众的价值。
”4最后,英国特许营销学会说,“营销是有利地识别,预测,和满足顾客需求的管理过程”。
5 如果我们只是看这三个定义的共性,我们可以看出,营销本质上(in essence)是:a)发现和给顾客他们所想要的和需要的东西,b)通过做这些来获利。
4Ps或5Ps营销策略6 密歇根州立大学(Michiga n State Univers ity)的杰罗姆·麦卡锡(JeromeMcCarth y)教授在20世纪50年代写了一本书并且定义了4Ps营销策略,包括产品、渠道、价格和促销。
这本书为这个星球上最古老的专业提供了一个清晰的结构,而这个结构成为市场营销的定义。
7 为了更好地理解营销,你应该有你自己对术语的定义。
例如,我认为营销是对产品的价格、分配、促销以及人员进行控制,满足顾客以获得利益。
控制是个充满感情的词语,尤其在我们谈及控制人的时候。
无论怎样,控制是很重要的,因为作为一名营销人员,我要控制市场营销的每一个工具并且操纵它们来使市场的影响力达到最大化。
8 作为一名营销经理,我控制一个产品的形象、味道和触感。
学术英语 综合 Unit 2 PPT
Unit 2
Business Ethics
Text B Overview
Argumentative assignments may also require empirical research where the author collects data through interviews, surveys, observations, or experiments. Detailed research allows the author to learn about the topic and to understand different points of view regarding the topic so that they may choose a position and support it with the evidence collected during research. Regardless of the amount or type of research involved, argumentative essays must establish a clear thesis and follow sound reasoning.
Unit 2
Business Ethics
Text B Overview
1. What is an argumentative essay?
An argumentative essay is a genre of writing whose function is to show that the author’s assertion about some phenomenon or phenomena is correct or more truthful than others’. It requires the author to investigate a topic; collect, generate, and evaluate evidence; and establish a position on the topic in a concise manner. Argumentative essay assignments generally call for extensive research of literature or previously published material.
学术英语第二单元课件-Unit 2 Work and Leisure
Unit 2 Work and Leisure
Market Leader Elementary, Book 1
Market Leader
Overview
Starting up Vocabulary Video Listening Reading Language Focus Skills Case study
Writing
Teaching Plan
This teaching of this unit will go through four lessons. Each lesson(excluding case studies) is about 45 minutes. This does not include administration and time spent dealing with homework. The teaching plan is as followed:
Teaching Plan
Class work (course work)
Starting up Vocabulary 1: Days, months, dates Reading: Describing Your routine Language focus 1: Present simple Vocabulary 2: Leisure activities Listening: Working and relaxing
Lesson 1
Lesson 2
Lesson 3
Language focus 2: Adverbs and expressions of frequency Skills: Talking about work and leisure
学术英语读写教程下册unit2
学术英语读写教程下册unit2 Unit 2 of the Academic English Reading and Writing Tutorial focuses on the topic of culture and identity. This unit introduces students to the concept of culture, its impact on individual and collective identity, and how these concepts are explored and analyzed through academic texts. The unit also provides students with strategies for effective reading and writing practices.To start, the unit begins by offering an overview of what culture is and why it is important. Students are encouraged to think critically about the definition of culture and its different dimensions, including beliefs, customs, values, and artifacts. The unit emphasizes the significance of understanding cultural diversity and its role in shaping individuals and societies.Next, students are guided through various academic texts that delve into different aspects of culture and identity. These texts range from scholarly articles and case studies to personal narratives and cultural analyses. Each reading is accompanied by comprehension questions and critical thinking exercises, encouraging students to engage with the materials and develop their analytical skills.In addition to reading, the unit also focuses on developing students' writing skills. Students are introduced to the structure and components of an academic essay, including the introduction, body paragraphs, and conclusion. They are taught how to effectively organize their ideas and support their arguments with evidence from the texts.Furthermore, the unit emphasizes the importance of critical thinking and academic integrity. Students are encouraged to evaluate the credibility and reliability of sources, and to properly cite and reference any information they use in their own writing. This promotes academic integrity and helps students develop their research skills.Throughout the unit, students are provided with exercises and activities that help reinforce the concepts and skills they have learned. These activities include group discussions, brainstorming sessions, and peer editing exercises. The unit also includes a variety of vocabulary-building exercises, helping students expand their academic vocabulary related to culture and identity.Overall, Unit 2 of the Academic English Reading and Writing Tutorial offers students a comprehensive understanding of culture and identity and equips them with essential reading and writing strategies. By engaging with a variety of academic texts, students are able to develop their critical thinking skills, expand their academic vocabulary, and strengthen their ability to communicate their ideas effectively in writing.。
学术英语(社科)-Unit2含答案
Unit2阅读练习
阅读是学术研究和理解的核心。本节我们将介绍一些阅读练习,有助于提高你的阅读理解和识别关键信 息的能力。
ห้องสมุดไป่ตู้
Unit2写作练习
写作是学术领域中的核心技能之一。通过练习本单元的写作任务,你将提高 学术论文、报告和其他文本的写作能力。
Unit2答案解析
在本节中,我们将详细解析Unit2的答案,帮助你更好地理解并掌握学术英语 (社科)这一重要领域。
学术英语(社科)-Unit2 含答案
本节演示主题为“学术英语(社科)-Unit2含答案”。它提供了对该单元的全面 概述,并包括词汇表、语法、口语练习、阅读练习、写作练习和答案解析。
Unit2概览
本单元提供了学术英语(社科)的全面概览。我们将探讨重要词汇、语法以 及口语、阅读和写作练习。
Unit2词汇表
学术英语(社科)的词汇是提高你专业领域知识的关键。这一部分将介绍本 单元涵盖的核心词汇。
Unit2语法
语法是学术写作和口语表达的基础。我们将深入探讨本单元涵盖的重要语法 规则和结构。
Unit2口语练习
口语表达是与他人交流的关键。通过练习本单元的口语技巧,你将提高在学 术场景中自如表达自己的能力。
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UNIT2:Thinking like an Economist1.Every field of study has its own language and its own way of thinking.Mathematicians talk about axioms, integrals,and vector spaces.Psychologists talk about ego,id,and cognitive wyers talk about venue,torts,and promissory estoppel.1.每个研究领域都有它自己的语言和思考方式。
数学家谈论定理、积分以及向量空间。
心理学家谈论自我、本能、以及认知的不一致性。
律师谈论犯罪地点、侵权行为以及约定的禁止翻供。
2.Economics is no different.Supply,demand,elasticity,comparative advantage,consumer surplus, deadweight loss—these terms are part of the economist’s language.In the coming chapters,you will encounter many new terms and some familiar words that economists use in specialized ways.At first,this new language may seem needlessly arcane.But,as you will see,its value lies in its ability to provide you a new and useful way of thinking about the world in which you live.2.经济学家也一样。
供给、需求、弹性、比较优势、消费剩余、最低损耗,这些术语是经济学语言的一部分。
在接下来的章节里,你会遇到很多新术语以及一些熟悉的词汇,这些术语和词汇被经济学家们用在经济这一领域。
起初,这些新的语言可能看起来不必要的神秘,但是,你会看到,他的价值在于他能提供给你一种新的和有用的思考方式,让你思考你生活的世界。
3.Economists try to address their subject with a scientist’s objectivity.They approach the study of the economy in much the same way as a physicist app roaches the study of matter and a biologist approaches the study of life:They devise theories,collect data,and then analyze these data in an attempt to verify or refute their theories.3.经济学家们试图从科学的角度来阐释他们的学科。
他们演绎经济学和物理学家演绎物质、生物学家演绎生命一样:他们设计理论,收集数据,然后分析这些数据,试图能够证明或者反驳他们的理论。
4.To beginners,it can seem odd to claim that economics is a science.After all,economists do not work with test tubes or telescopes.The essence of science,however,is the scientific method—the dispassionate development and testing of theories about how the world works.This method of inquiry is as applicable to studying a nation’s economy as it is to studying the earth’s gravity or a species’evolution.As Albert Einstein once put it,“The whole of science is nothing more than the refinement of everyday thinking.”4.对于初学者来说,宣称经济学是科学似乎看起来很奇怪。
毕竟,经济学家们并不和试管或者显微镜一起工作。
然而,科学的精华是科学的方法——世界如何运作这一理论的逐渐发展和试验。
这种观察的方法运用于研究一个国家的经济,就像它运用于研究地球的重力或者一个物种的演变。
就像爱因斯坦曾经提出的:科学的全部无非就是日常思考的精炼。
5.Although Einstein’s comment is as true for social sciences such as economics as it is for natural sciences such as physics,most people are not accustomed to looking at society through the eyes of a scientist.Let’stherefore discuss some of the ways in which economists apply the logic of science to examine how an economy works.5.尽管爱因斯坦的观点对于社会科学例如经济学是正确的,就像它对于自然科学例如物理学一样是正确的,大部分人并不习惯于通过科学的角度来看待社会。
因此,就让我们来讨论一些方法,通过这些方法,经济学家们运用科学逻辑来观察经济如何运作。
THE SCIENTIFIC METHOD:OBSERV ATION,THEORY,AND MORE OBSERV ATION科学的方法:观察、理论以及更多的观察6.Isaac Newton,the famous seventeenth-century scientist and mathematician,allegedly became intrigued one day when he saw an apple fall from an apple tree.This observation motivated Newton to develop a theory of gravity that applies not only to an apple falling to the earth but to any two objects in the universe. Subsequent testing of Newton’s theory has shown that it works well in many circumstances(although,as Einstein would later emphasize,not in all circumstances).Because Newton’s theory has been so successful at explaining observation,it is still taught today in undergraduate physics courses around the world.6.牛顿,17世纪著名的科学家和数学家,当有一天看到一个苹果从树上掉下时,引起了他的深思。
这个观察使牛顿形成了重力的理论,这一理论不仅应用于苹果落地,而且应用于宇宙中的任何两个物体之间。
牛顿定律的不断试验表明,它适用于很多情况(尽管爱因斯坦后来强调并不是适用于所有的情况)。
由于牛顿定律在解释试验时很成功,所以今天它仍然在世界各个大学的物理课程中被学习。
7.This interplay between theory and observation also occurs in the field of economics.An economist might live in a country experiencing rapid increases in prices and be moved by this observation to develop a theory of inflation.The theory might assert that high inflation arises when the government prints too much money. (As you may recall,this was one of the Ten Principles of Economics in Chapter1.)To test this theory,the economist could collect and analyze data on prices and money from many different countries.If growth in the quantity of money were not at all related to the rate at which prices are rising,the economist would start to doubt the validity of his theory of inflation.If money growth and inflation were strongly correlated in international data,as in fact they are,the economist would become more confident in his theory.7.现象和理论的这一关系也同样发生在经济领域。
经济学家可能生活在这样的国家,这个国家的物价正在迅速增长,在这一现象的推动下,经济学家发现了关于通货膨胀的理论。
这一理论可能宣称:当政府印制太多货币时,高的通货膨胀就会出现(你可能会想起,这是第一章中十条经济学原理之一)。
为了验证这一理论,经济学家会从不同国家收集并分析关于价格和货币量的数据。