英语-旅游英语选读
旅游英语课件Unit 1 Travel and Tourism
Section A Passage Reading
Teodation [ ə,kɔmə'deiʃən ] n. 住处，膳宿 destination [ ,desti'neiʃən ] n. 目的地，终点 attraction [ ə'trækʃən ] n. 吸引，吸引人的事物 schedule [ 'ʃədju:əl, 'skedʒu:əl] n. 时间表 alternatively [ ɔ:l‘tə:nətivli ] adv. 非此即彼地 category [ 'kæ tiɡəri ] n. 种类，范畴 commercial [ kə'mə:ʃəl ] adj.商业的 be subdivided into 被再分为，被细分为
Section A Passage Reading
Text B Independent Travel
Background Information: 2. 旅行社经营方式： 目前投资旅行社有两种方式：一种是自己投资申 办新的旅行社；另一种就是加盟大的品牌旅行社。两 者需要的条件和收益回报各不相同。自己投资创办旅 行社相对门槛较高，适合本身就懂行的人或有业务来 源的人。目前旅行社分为国内社和国际社两种。申办 国内社只要是某地常住户口居民就可以直接向该地旅 游委员会申办；国际社则需要国家旅游局审批，一般 需要有国内社的资历，并有良好的经营业绩才会被批 准。
Section A Passage Reading
Text A Travel Agency
Background Information: 3. 美国汽车租赁 在美国旅行最自由的方式就是自驾游。美国发达 的公路网可以带您走遍全美。美国三大汽车租赁公司 分别为：Enterprise, Hertz, and National Car Rental. 首屈一指的是Enterprise公司，它成立于1957年，在 全球机场、市区等地点设立了6000个服务站点，在美 国，加拿大，英国，爱尔兰和德国的各大机场设立服 务站点，为全球知名的汽车租赁公司。
旅游英语选读1
Lession 1 What is tourism?1.Four different perspectives of tourism(要考虑的四个不同方面)：The tourist / The business providingtourist goods and services / The goverment of the host community or area / The host community2.The importance of giving a definition of tourism(旅游定义的重要性)：Each of the many definitions thathave arisen is amied at fitting a special situation and solving an immediate problem,and the lack of uniform definitions has hampered study of tourism as discipline.3.One has only to consider the multidimensional aspects of tourism and its interactions with other activities tounderstand why it is difficult to come up with a meaningful definition that will be universally accepted.4.WTO definitions(WTO 下的定义)1)The definitions of tourism(旅游)：Tourism comprises the activities of persons traveling to and stayingin places outside their usual environment for not more than one consecutive year for leisure,business and other purposes.2)The definitions of international tourism(国际旅游)a)Inbound tourism(入境旅游):visits to a country by nonresidentsb)Outbound tourism（出境旅游）:visits by residents of a country to another country3)The definitions of internal tourism（境内旅游）:visits by residents of a country to their own country4)The definitions of domestic tourism（国内旅游）: internal tourism plus inbound tourism(the tourismmarket of accommodation facilities and attractions within a country)5)The definitions of national tourism（国家级旅游）: internal tourism plus outbound tourism(theresident market tourism market for travel agents and airlines)5.Tourism as defined by...(其他国家或地区定义)1)The United States(美国)：A tourist is one who travels away from home for a distance of at least 50miles(one way) for business, pleasure, personal affairs,or any other purpose except to commute to work,whether he stays overnight or returns the same day.2)Canada（加拿大）:nonresident travelers, resident travelers, and other travelers.Both nonresidenttravelers and resident travelers include both same-day and business muters are included and are not distinguished from other same-day business travelers. Other travelers consist of immigrants, former residents, military personnel, and crews.3)The United Kingdom（英国）:It measures all trips away from home lasting one or night or more,takenby residents for holidays,visits to friends and relatives(nonholiday), or for business, conferences, and most other purposes.4)Australia（澳大利亚）:A person visiting a location at least 40 km from his usual place of residence, fora period of at least 24 hours and not exceeding twelve months.5)Chuna（中国）：The sum of all the phenomena and relations arising from the travel and temporary stayby people who have left home to go to other places to visit.Notes；Leisure time余暇 a study tour考察旅游 a wilderness park天然公园vital to对...至关重要the rail of a cruise sgip游船栏杆make a profit获得利润tax receipts税收收入the foreign exchange receipts外汇收入the sum total收入乘数august bodies权威机构...arriving at a consensus达到统一round trip往返旅行narrow operational definitions只限于实际操作的定义come up with a meaningful definition that will be universally accepted做出一个能被普遍接受的定义Lession 2 Mass tourism and New tourism1.Modern tourism1)The Grand Tour（大旅游）:A tour of certain cities in Western Europe undertaken primarily, but notexclusively for education and pleasure.2)The first package holiday built around air transport:This was undertaken by Vladimir Raitz, aRussian emigre educated at the London School of Economics.2.Mass tourism（大众旅游）1)The characteristics（特点）:standardization and rigidity2)Four conditions（4个条件）:a)The holiday is standardized, rigidly packaged and inflexible.No part of the holiday couldbe altered except by paying higher prices.b)The holiday is produced through the mass replication of identical units, with scaleeconomies as the driving force.c)The holiday is mass marketed to an undifferentiated clientele.d)The holiday is consumed en mass, with a lack of consideration by tourists for local norms,culture, people or the environmens of tourist receiving destinations.3.New tourism（新旅游）1)The characteristics（特点）:one of the key characteristic s of the new tourism is flexibility---flexibleconsumers, flexibile services and the flexibility of products to more with the market.2)Conditions（条件）:a)The holiday isflexible and can be purchased at prices that are competitive withmass-produced holidays.b)Production of travel and tourism-related services are not dominated by scale economiesalone.Tailor-made services will be produced while still takong advantages of scaleeconomies where they apply.c)Production is increasingly driven by the requirements of consumers.d)The holiday marketed to individuals with different needs, incomes, time constraints andtravel interests. Mass marketing is no longer the dominant paradigm.e)The holiday is consumed on a large scale by tourists who are more experienced travelers,more educated, more destinationoriented, more independent, more flexible and more‘green’f)Comsumers look at the enviroment and culture of the destinations they visit as a key partof the holiday ecperience.3)Five main impulses driving new tourism（5个推动力）:a)New consumersb)New technologiesc)New production practicesd)New management techniquese)Changes in the industry’s frame conditionsNotes:Harks back to可追溯到，开始于Low Countries低地国家package tours包价旅游Was equated with相等purchasing power购买力coupled with外加，加上Paid holidays带薪假日mass tourism大众旅游charter flights包机航班Vertical and horizontal integration垂直合并和水平式结合diagonal integration斜向联合Market segmentation市场细分airline oligopolies航线的寡头垄断takes hold固定下来，确立Customized cervices按要求提供的服务dominant paradigm主要形式geared to适应More green更有环保意识scale economics规模经济scope economics范围经济Tailor-made services特别服务项目at the various ports of calls在不同的停靠港holds for适用于Take hold抓住spur on飞驰Lession 3 Tourism Organizations1.International Organizations（国际旅游）:1)World Tourism Organization---WTO 世界旅游组织，中国1983年10月加入It is the only organization that represents all national and official tourists interests.2)International Air Transport Association---IATA 国际航空运输协会，中国1999年加入It is the global organization for virtually all the international air carriers.3)International Civil Aviation Organization---ICAO 国际民航组织，1971年加入It is an organization of some 80 governments joined to promote civil aviation on a worldwide scale.2.Regional international Organizations（区域性国际组织）:1)Organization for Economic Cooperation Development---OECD 经济合作与发展组织2)Pacific Asia Travel Association---PATA 太平洋亚洲旅行协会，简称“太亚旅协”，中国已加入3.National Organization（国家组织）:1)The United States Travel and Tourism Administration美国旅行和旅游管理2)The China National Tourism Administration 中国国家旅游局Notes:Access to能进入，能适用tourist operatprs旅游经营商police registration出境证明Frontier formalities边境手续air carriers航空公司baggage checks行李票Accreditation services审定工作contracting countries签约国in accordance with根据Apply to适用于be of use有用的eligible for合格，够资格concentrate on集中于Rank as排名second to仅次于engaged in从事于Lession 4 Defining the Person1.International travel1)The first recommendation made by the Committee of Statistical Experts（统计专家委员会第一次提出的建议）The first recommendation made in 1963 by the Committee of Statistical Experts of the short-lived League of Nations. Their definition described an international tourist as anyone visting a country, other than that which is usual place of residence, for more than 24 hours.2)The modification made by the IUOTO（IUOTO的修改）：The International Union of Official Travel Organization(IUOTO) resurrected and modified the Committee’s definition in 1950 by including students on study tours as tourists and by specifying a new type of traveller called an international excurionist.3)Distinction between tourists and visitors drew by 1963 Conference on International Travel andTourism（1963联合国在罗马召开的国际旅游会议对游客和游客之间的区别）：It drew a distinction between tourists ,who stayed for more than 24 hours, and visiters, who stayed for less than 24 hours.4)The distinction made between tourists and day visitors or excursionists suggested by the ExpertStatistical Group（专家统计所建议的游客和游客或远足之间的区别）：They syggested that the distinction be made between tourists, who stayed overnight, and day visitors or Excursionists, who did not.5)Terms and associated definitions published by the WTO in 1981（1981年WTO公布的相关条款的定义）：International visiters are to be divided into international tourists and international excursionists:International tourists: visitors who spend at least one night in accommodation in the destination country.International excursionists: visitors who do not spend at least one night in accommodation in the destination country.2.Domestic travelWTO’s guidelines for the definition of demostic tourism（WTO对国内旅游定义的指导方针）：They urge national tourism organization to:a)Include both citizens and foreign nationals in their country as domestic travelers.b)Exclude travel associated with the pursuit of employment, such as commuting.c)Make a distinction between extended or permanent migration and short-term migration or travel.d)Make a further distinction between stays of more than 24 hours(or overnight) and less than 24 hours(ornot involving overnight stays).Notes:Evolved out of从...演变而来en route在途中transit travelers过境旅游者Expert Statistical Group专家统计小组in the capacity of以...的身份 a lay-over短暂停留Take up拿起be identical to与...相同impose on利用Lession 5Determining Fctors of Tourism1.objective conditions of tourism（客观条件）1)positive effects on demands（积极影响）: discretionary incomes/ inceased edycational standards/increased leisure time/ improved transport2)negative effeces on demands（消极影响）: life cycle of the family2.motivation of tourism（旅游动机）1)The role of marketing（市场营销中的作用）：It is the role of marketing to suggest objectives---cruises,flights, or vacations---to satisfy needs, an awareness of which has already been created.2)Maslow’s hierachy of needs model（马斯洛的需要层次模型）：a)Physiological---hunger, thrist, rest, activicyb)Safety---security, freedom from fear and anxietyc)Belonging and love---affection, giving and receiving loved)Esteem self esteem and esteem from otherse)Self-actualization---personal self-fulfillmentNotes:Net discretionary incomes可随意支配的净收入resultant promotion职位的提升indulge in尽情享受the life cycle of the family家庭生命周期the mode of travel旅行方式dealers in dreams销售梦幻accomodation and support facilities住宿和其他辅助设施need deficiencies需求不足opt for选择end objecttive最终目标lay out设计（城市、花园等）hierachy of needs model需要层次模型submit to服从，听任in light of看作the idea of prepotency优先原理be embodied in体现Lession 6 Types of Tourists and Their Needs1.Types of tourists(旅游者类型)：rest and relaxation/ cultural visits/ educational visits/ exotic andunusual holidays/ travel as a norm of behavior/ business travel/ other travelers for pleasure2.Business travel1)Five points which influence decisions for business（影响商务决策的5点）：a)Type of customer to be visitedb)Type of industry to be visitedc)Locations of customers/industryd)Timing and duration of visitse)Reason or need for visit2)Business travel in the United States（美国的商务旅游）:In the USA about 10 per cent of all trip involeup to thirty nights in a hotel.3)Business travel in Britain（英国商务旅游）:Britain, with an international or export-orientated businessactivity was in the upper end of these figures.Notes:in that在...方面the jargon of marketing营销学术语be dictated by取决于on offer出售，提供the support辅助服务cultural/educational visits文化/修学旅游be of prime importance最重要的exotic and unusual holidays猎奇旅游in character with与...本质上一致balanced by被...抵消all and sundry所有人，全部rare flora and fauna珍惜植物和动物local color地方色彩is ascribed to因为...造成的travel for travel’s sake为了旅游而旅游the foregoing前述各项the done thing合乎俗礼的事be addicted to沉溺于price inelastic无价格弹性appropriate for/to相称的be tailored to each executive’s needs根据每个商务人员的需要提供服务Lession 7 Travel Agents（旅游代理）1.The role of travel agents1)Differences between the travel agent’s role and that of other retailers（旅行社和其他零售商的差异）：agents do not purchase a product for resale to their customers.2)Implications of these differences（差异影响）:a)The cost of setting up in business is comparatively small compared to that of other retailbusinessb)Agents are not seeking to dispose of products they have already purchased, so will thereforedisplay less brand loyalty towards a particular product or company3)The main role of the travel agent（主要角色）:to provide a convenient location for the purchase oftravel.4)Range of serives（服务范围）:not only on the basis of the commission each earns but alsodepending upon the demand in an area, the degree of specialisation of the agency and the preferences and marketing policies of the proprietor.2.Travel agency skills and competencies1)Factors in the agency’s sucess(成功因素):good management and good service.2)Functions of staff（职能）:a)Advising potential travellers on resorts, carriers, travel companies and travel facilitiesworld-wideb)Making reservations for all travel requirmentsc)Planning itineraries of all kinds, including complex muitistopover independent toursd)Accurately computing airline and other farese)Issuig travel tickets and vouchersf)Communicating by telephone and letter with travel principals and customersg)Maintaning accurate files on reservationsh)Maintaning and displaying stocks of travel brochuresi)Interceding with principals in the event of customer complaints3)Counter-staff skills（技能）:a)The ability to read timetables and other data sourcesb)To construct airline faresc)To write ticketsd)To have sufficient knowledge of their customers to be able to match customer needs with theproducts availablee)Can competenely operate computers, especially computer reservations systemsNotes:Travel principals旅游经营商travel retailers旅游零售商（代理商）ratail agencies零售旅行社Sales outles---distribution outlets销售网点vie with与...竞争air fares航空票价Decide against决定不... decide on/upon就某事做出决定source of revenue收入来源Brand loyaity对某一特定品牌的信赖target sales目标销售额return on sales销售回报Look to...(for)指望...，希望（从）...得到car hire小汽车出租word of mouth口碑Word of mouth recommendation口头宣传the local share of the market当场市场份额Potential travellers潜在的旅游者in the event of如果basic point-to-point air fares两地间基本航空运价Suffice to say that只要说..就够了back office and front office后台和前台hard wired硬接线Capital investment资本投资come to terms with接受to package their own tours组合自己的包价旅游Is ideally suited for非常适合stands in the way of阻挡take on带上dispose of处理set up成立Lession 8 The Tour Brochure(旅游宣传册)1.The inportant role of the brochure(重要角色):It is a vital marketing tool, being the main influence on thecustomer’s decision to buy.2.package tour brochure（包价旅游手册）：It can be described as falling to three categories---shell folders/umbrella brochures/ regular tour brochures.rmation required in the brochure（手册里的内容）a)The name of the firm respp\onsible for the inclusive tourb)The means of transport used, including, in the case of air transports, the name of the carrier(s), type andclass of aircraft used and whether scheduled or charter aurcraft are operatedc)Full details of destinations, itinerary and times of traveld)The duration of each tour(nimber of days/nights’ stay)e)Full description of the location and type of accomodation provided, including any mealsf)Whether services of a representative are available abroadg) A clear indication of the price for each tour, with any extras charged clearly shown on the same pageh)Exact details of special arrangementsi)Full conditions of booking, including details of cancellation conditionsj)Details of any optional or compulsory insurance coveragek)Details of documentation required for travel to the destinations featured, and any heslth hazards or inoculations recommended4.Ways of reducing wastage（减少浪费的方法）:By establishing standards against which to monitor theperformance of travel agents.Notes:Tour brochure旅游宣传册marketing tool市场营销工具design studio设计室publicity material宣传品intangible product无形产品advertising agency广告公司computer grahic packages计算机图形包in-house computer内部计算机lay out设计fall into分为，陷入（某状态）tailor-made预先安排的tour basing fares包价旅游票价run to多达long-haul and short-haul长途和短途house name公司名称games room游艺室insurance coverage保险范围running off印出invest in投资于cut down削减distribution to分发put on增加associate with与...联系在一起。
自考旅游英语选读 chapter1资料
Development of a field depends on : uniform definitions, description, analysis, prediction and control.（P5第二段）
一个专业领域的发展依赖于：统一的概念、描述 、分析、预测和控制
旅游的定义（P5）
种 现象和关系的综合。 不包括的八种人：（自己看书）
需要注意的几句话：P4
1. Tourists seek various psychic and physical experiences and satisfactions.
2. Business people see tourism an opportunity to make a profit by supplying goods and services.
大众旅游的形成：
是1960s末1970s初的产物 战后经济发展是必要条件 技术领域：喷气飞机、计算机和预订系统推动
齐向前发展 生产方面：低廉油价、包租客机、批量生产使
其走向成熟
III. New Tourism
新旧旅游不同，五项关键作用（p22） 新旅游的定义（P23） 新旅游是大规模、包价的非规范化的旅游形式， 它为满足游客和目的地经济和社会效益提供合理 的价格。
One of the key characteristics of the new tourism is flexibility.
The cornerstone of the industry’s flexibility is information technology (IT)
Lesson 3
大众旅游是指以固定的价格面对群体顾客推出 的大规模、规范化、包价休闲服务。
旅游英语：PillarsTravellogToHEISHUI
旅游英语：PillarsTravellogToHEISHUI旅游英语：Pillars Travellog To HEISHUIHello,I am just back from HEISHUI KALONGGOU valley, now sharing my journey with you. It was very cold there, freezing, snowing, but interesting.TRAVELLOGThe unexpected mud-flood prolonged our trip to 12 hours,4 hours longer than original. More than 10000 automobiles had piled up along the road since WENCHUAN. At 19'o clock we got HEISHUI county, which is remote and light populated. The 1st impression came to me was the free life style. The majority of the population there is TIBETAN, but most of the shop-owners are HAN people who were laid off from factories in different cities. Some of them have been there for years leading a poor but simple life.DAY 1 ON ARRIVALExcited, and tired(becaused of the prolonged trip)getting off the bus, we ran into a local tour guide waiting for his group(probably delayed by the mud-flood). From him we got a bargain accomodation(20RMB each night). after laid down our heavy backpacks, we started our search in the town for food, but it's frustrating for there was no special flavor. anyhow, a twice-cooked meal and noodles refreshed my body. On our way back to the hostel, a shop drew my attention. it sold tibetan clothes. i chose a gilet for myself, while my girl asked for a made-to-order. In those gilets, we continued our hunt in the town. our strange dressing style attracted many local eyes on us, and a bunch of local children at our heels. A HAN shop-owner even carefully asked us if we are HAN or TIBETAN.(giggle)finished this day with a comfortable sleep in the hostel, which was small but clean.DAY 2 TO THE KALONGGOU VALLEY TOURIST ATTRACTION Early in the morning,after the daily cleaning task, i stepped out into the yard. At the very moment a snow mountain came into my eyes. With all the gears on my back, we came to bus station, but was told there was no regular bus to the spot which means we had to rent a minibus. Expensive, but it was the only solutio。
旅游英语课件Unit 7 Sightseeing
Text A Four Seasons in Mt. Huangshan
Background Information: 5. 世界文化遗产 中国有二十九处世界文化遗产，分别为：明清故 宫、颐和园、天坛、长城、周口店“北京人“遗址、 承德避暑山庄及周围寺庙、平遥古城、曲阜孔庙孔林 孔府、敦煌莫高窟、大足石刻、秦始皇陵、苏州古曲 园林、武当山古建筑群、拉萨布达拉宫、丽江古城、 泰山、黄山、峨眉山－乐山大佛风景名胜区、九寨沟 风景名胜区、黄龙风景名胜区、武陵源风景名胜区、 庐山风景名胜区和武夷山风景名胜区。
that Phuket had many troops. Finally the Burmese retreated due to starvation. The two women became local heroines. They received the honorary titles, Thao Thep Kasatri and Thao Sri sunthon from King Rama I.The shape of the symbol is a circle and the circle is surrounded by ka – nok line that shows the bravery of leaders in Phuket province.
Text A Four Seasons in Mt. Huangshan
Background Information: 4. 黄山三大主峰 黄山1000米以上的山峰共有77个，其中命名的 有72个山峰（36大峰，36小峰）。黄山三大主峰都在 1800米以上：瑰丽高峰——莲花峰，海拔1864米。 平旷高峰——光明顶，海拔1860米。险峻高峰——天 都峰，海拔1810米。
旅游英语第一章
• Please assure your friends that I’ll be doing all that is within my power to make your visit in shanghai a pleasant experience.
• Thank you for your understanding and cooperation.
• 虔诚的，信奉宗教 • 值得羡慕的 • 丰富的，富裕的 • 自我实现 • 自我发挥 • 自尊 • 经济改革 • 对外开放政策
Useful expressions
• physical examination • discretionary income • disposable income • the Grand Tour • by and large • on a large scale
• Shall I say that we have finalized the itinerary?
• That’s very considerate of you.
2. About Itinerary
• Tourist arrival
Text Why People Travel?
• Ultimately at the top of the hierarchy
Homework
• Read the text “Beijing” and try your best to retell it. (Page 11)
• Complete the first and second part of the exercises. (Page 15)
Review
Useful words
《旅游英语》第一章Travel Arrangement
2 Task Description
8
I Task Description
Discussion: 1. As a tour guide , how would you begin your work when you get the reception program from the travel agency? Dou you know the full form of CITS?
program from the travel agency. Making tour arrangements as following:
The four-day travel in Shanxi.
2. Could you list the tourist sites mentioned in this passage?
Mount Wutaishan, Yungang Grottoes, the Pingyao Ancient City
9
Ⅱ Task Description
China International Travel Service
tour guide
coach
itinerary
10
Ⅱ Task Description As a tour guide, you begin your work when you get the reception
houses in northern China. From this tour, you will appreciate the beautiful landscape
in Shanxi. In _a_d__d_i_t_i_o_n__, you will get to know a little about Buddhism and its culture. You will also appreciate the classic folk houses, which may v__a_r_y_______ from those south of the Yangtze River, and u_n__d_e__r_s_t_a_n_dMerchant Culture of Shanxi, which exerted a great __in__f_lu__e_n__c_eon the Chinese modern history. So the four-day tour will give you a glimpse of many __a_s_p_e__c_t_s__ of Chinese culture.
旅游英语选读自考题-4_真题-无答案
旅游英语选读自考题-4(总分100,考试时间90分钟)Ⅰ.Multiple choiceDirections: Beneath each of the following sentences, there are four choices marked A, B, C and D. Choose the one that **pletes the sentence.1. Maintenance and provision of hotel services are the responsibilities of the ______ department ina hotel.A. food and beverageB. salesC. personnelD. engineering2. The experience of riding aboard the Orient Express was reintroduced in ______ after a complete restoration of the train had **pleted.A. 1995B. 1983C. 1970D. 19903. Most travel principals sell their products to consumers through the medium of ______, which have been in existence for more than a hundred years.A. potential travellersB. travel agentsC. businessmenD. salesmen4. Package tour brochures can be described as falling into the following three categories EXCEPT ______。
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旅游英语选读讲义旅游英语选读课程概述一、课程性质和学习目的“旅游英语选读”是高等教育自学考试英语专业中的一门选修课，是专门为提高自学应考者的语言水平和旅游知识水平而设置的。
随着旅游业的蓬勃发展，越来越多的人投身于这项事业。
旅游业，作为一个涉及面极广的产业，要求从业人员不但具有较高的外语水平，而且具备丰富的旅游专业知识。
为了帮助英语专业自学应考者更好地掌握英语知识和旅游专业知识，本书课文主要选自国外最新旅游教科书和国外报刊杂志，难度适中，力求在巩固已学过的英语知识的基础上，扩大旅游专业词汇，提高英文阅读与翻译能力。
自学应考者通过学习这些优秀的旅游英语文章，不仅能掌握旅游基本知识，而且对现代旅游、旅游业、旅游的作用于影响及世界旅游现状有所了解，为将来在旅游行业中从事业务工作、管理工作和开展科研工作打下良好的基础。
按照本大纲设定的考核知识点和考核要求认真学习，对自学应考者顺利通过本课程的考试会有极大的帮助。
二、有关能力层次要求的说明为了使个人自学、社会助学和考试命题有统一而明确的目标可循，本大纲更可能将考试内容落实到具体的考核点，对考核点的能力程度要求分为两个层次：记忆，了解。
记忆主要指的是：有关旅游的术语、主要概念和定义、重点词汇的运用等。
了解，主要指的是：课文的重要内容，要求考生在了解的基础上，掌握内容大意，并能用自己的语言表达出来。
三、关于自学教材《旅游英语选读》（全国高等教育自学考试指导委员会办公室组编）修月祯主编，高等教育出版社，1999四、关于自学方法(一)认真领会大纲。
鉴于自学者受学习条件的限制，通常缺乏教师当面、及时的辅导，在大纲中，明确规定了本课程的考试内容和考核目标，以及命题比例和试题题型。
因此，在学习课文前，首先阅读大纲，认真领会其内容，做到以大纲为指导自学的准则。
(二)采取灵活的学习方法。
《旅游英语选读》在编写过程中，遵循了旅游专业的一般性知识体系，因而具有较强的系统性和概括性。
它既是一门高年级英语阅读课（语言上有一定难度），同时又是一门旅游专业的入门课（有一定的专业性）。
为达到既训练语言又增长知识的双重目标，自学者应根据自身情况，摸索灵活有效的学习方法。
建议采用精读、泛读结合法，即在知识重点、语言难点处要认真、细致地去理解、分析、概括、掌握，同时又要有意识地运用泛读的一些技巧进行计时阅读，以逐步提高阅读速度，培养在有限的时间内掌握大量信息的能力。
计时阅读后，可用课文后问答题来检验阅读效果，基本做到阅读两次后能正确回答70%的问题。
(三)认真参考注释。
学习中除充分利用字典及其他书来解决语言困难外，课文后的注释是解惑的好帮手，其中的内容均应视为需要掌握的部分。
(四) 充分利用课后练习。
课后练习与课文内容密切相关，也可以说是对课文内容的充实和强化。
因此，除了应按题目要求认真完成各项训练外，还要尽量从中获取专业知识与信息，特别是对一些手边资料短缺的自学者来说，这一点尤为重要。
(五) 主义扩大词汇量。
由于考虑到自学者的语言基础水平不一，大纲中未列词汇表，课文中出现的生词、短语都应视为需要掌握的内容。
一些熟知的普通词汇用于专业术语时，应掌握其特定的含义，做到英汉、汉英互译准确、熟练。
五、 本课程知识要点框架⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎩⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎪⎨⎧⎪⎩⎪⎨⎧⎪⎩⎪⎨⎧⎩⎨⎧⎩⎨⎧⎩⎨⎧⎪⎩⎪⎨⎧⎪⎩⎪⎨⎧挑战和策略中国的旅游业：机遇、和发展中国的国内旅游：政策中国旅游资源评估第七章中国的旅游业旅游的环境影效应旅游的社会文化效应旅游的经济效应第六章旅游业的影响饭店的组织机构饭店业发展简史第五章饭店业交通工具的选择航空客运第四章交通旅游宣传册旅行代理商第三章旅行社旅游者的类型及其需求影响旅游的决定性因素旅游者的定义第二章旅游者旅游组织大众旅游和新旅游何谓旅游？第一章现代旅游旅游英语 六、 关于考试命题的若干规定(一) 旅游英语课程的考试命题，应充分体现高年级专业性阅读的性质，要注意将语言技能的考核同专业知识的考核有机地结合起来。
(二) 试卷可采用以下几种题型I 词组翻译理解、掌握课文中出现的旅游专业及其相关的词汇、术语，并能正确地进行英汉互译。
II 动词词组搭配填空参考每篇课文后的注释，理解课文中出现的重要词汇、词组，并掌握其用法，做到在不同语境下适当、灵活地运用。
III 完型填空要求考生通过对上下文、句子结构等的分析与判断，运用所学的语言及旅游专业知识对课文难度大体相当的材料进行完型填空。
IV 多项选择根据课文内容从所给选项中选出正确答案。
V阅读了解检查考生运用所学的旅游知识、专业词汇阅读有关旅游题材的原版文章的能力，要求考生能够根据文章内容从个题下所列的四个选项中选出一个最佳答案。
VI英译汉要求考生对与课文难度相当、题材相近的材料进行准确、流畅的英汉翻译。
(三)旅游英语的考试应根据大纲规定的考试内容来确定命题范围。
“词组翻译”，“动词词组搭配”及旅游知识的“多项选择”全部试题应取自教材。
“完型填空”，“阅读理解”，“英汉翻译”的考题应和教材内容相关，难度低于教材。
串讲资料第一章现代旅游Modern Tourism第一课何谓旅游What Is Tourism?一．Key Words（重要词汇）1.convention会议，大会2.professional职业的3.wilderness荒地；荒野4.hiking远足，徒步旅行5.rail栏杆6.cruise巡航，巡游7.participate参加，参与8.perspective观点；想法；景观9.psychic精神上的10.jurisdictions管辖区；权限；司法权11.interaction相互作用12.expenditure花费13.beneficial有益的，有好处的14.phenomenon现象15.encompass包括，包含16.contiguous相邻的，邻近的17.multidimentional多维的，多方面的18.discipline学科，领域19.uniform统一的，一致的20.hamper影响，妨碍21.database数据库22.trivial不重要的23.consensus一致；共鸣24.update更新，召开25.convene召集，召开26.stereotypical一成不变的，陈规的，传统的27.consecutive连续的28.exclude不包括29.domicile住处eage里程；运费muter通勤者32.survey调查，勘察33.metropolitan大都市的，大都会的，首府的34.miscellaneous各种各样的35.constraint限制36.temporary暂时的，短暂的37.superior优越的，更好的38.vague模糊的，不清楚的39.boundary边境的，边界的二．Useful Phrases(有用短语)1.view as视为例句：He is a work addict. He views his work as the most important thing in the world.2.vital to对…至关重要例句：Their cooperation is vital to the success of the company.3.be aimed at目标为…例句：The president’s visit is aimed at expanding relations between the two countries.4.be related to与…相关例句：The materials you have collected was not related to the theme of the thesis.e up with找到（答案），拿出（一笔钱等）例句：In order to meet the changing needs of the customers, the Research and Development Department has to come up with new products.6.arrive at达成（协议）；做出（决定）例句：He didn’t know what decision the meeting would finally arrive at.7.be engaged in从事…例句：He was engaged in politics. That was why he had no time for his family.三．Important Terms（重要词条术语）1.leisure time余暇2.wilderness park天然公园3.the foreign exchange receipts外汇收入4.tax receipts税收收入5.the sum total总数6.income multiplier收入乘数7.august bodies权威机构8.the Organization for Economic Cooperation and Development经济合作与发展组织9.international tourism国际旅游10.inbound tourism入境旅游11.outbound tourism出境旅游12.internal tourism境内旅游13.domestic tourism国内旅游14.national tourism国家级旅游四．本课的学习要点1.Four different perspectives of tourismThe touristThe businesses providing tourist goods and servicesThe government of the host community or areaThe host community2.The importance of giving a definition of tourism: the lack of uniform definition has hampered study of tourism as a discipline.3.The difficulties in giving a definition of tourism: One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. For each of the many definitions that have arisen is aimed at fitting a special situation and solving an immediate problem, and the lack of uniform definition has hampered the study of tourism as a discipline.4.WTO definitions(1).The definition of tourism: The officially accepted definition is: “Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.(2).The definition of international tourism:Inbound tourism: visits to a country by nonresidentsOutbound tourism: visits by residents of a country to another country.(3).The definition of internal tourism: visits by residents of a country to their own country.(4).The definition of domestic tourism: internal tourism plus inbound tourism(the tourism market of accommodation facilities and attractions within a country)(5).The definition of national tourism: internal tourism plus outbound tourism(the resident tourism market for travel agents and airlines)5.Tourism as defined byThe United StatesCanadaThe United KingdomAustraliaChina第二课大众旅游与新旅游Mass Tourism and New Tourism一．Key Words（重要词汇）1.subsequent随后的2.Hellenistic希腊的3.urban城市的4.claustrophobic幽闭恐惧的5.exclusively独有地；仅有地；完全地6.era时代7.aristocracy贵族8.patronize光顾9.segment部分；切片10.nonetheless然而，不过11.timely及时的12.innovation改新13.technologically从技术上来讲14.facilitate使便利，促进15.entrepreneur（法）企业家16.initiative开始的；初步的；创始的17.acute敏感的；敏锐的；急性的18.psyche心灵；精神；自我19.herald预告；宣告20. hallmark标志，特点21.fray竞争22.effect实现23.prowess英勇，杰出才能24.privileged享有特权的25.clientele顾客；常客26.replication复制；复制品27.identical相同的，同一的28.brochure说明书；小册子；宣传册29.souvenir纪念品30.flexibility灵活性31horrendous可怕的；恐怖的32.pad垫子；缓冲器33.franchise特许，给予特权34vertical垂直的35.oligopoly求过于供；垄断36.diagonal斜的，斜纹的；对角线的37.nonstandardized非标准化的38.paradigm形式，样式39.corerstone奠基石40.celerity敏捷；迅速41homogeneous类似的，同类的42.itinerary旅行指南；旅行日志43.fuel供应燃料；支持44.surge汹涌；奔腾45.discerning有眼力的；有洞察力的二．Useful Phrases(有用短语)1.hark back to例句：His family harks back to the 10th century.2.equate with例句：I don’t think people will equate riches with greatness.3.coupled with例句：Working hard, coupled with lack of sleep made him weak.4.link to例句：Many companies now have linked the workers’ in come to the result of their work.5.focus on例句：Today’s presentation focus on marketing research.6.gear to例句：We have quite a few magazines which are geared to women.7.take hold例句：A bad habit will be difficult to get rid of once it has taken hold.8.spur on例句：“Wang Ling is studying very hard on her English now.”“Yes, she is spurred on by her desire to get her tour guide certificate”.三．Important Terms（重要词条）1.package tours包价旅游2.mass tourism大众旅游3.charter flights包机航班4.airline oligoplies航线的寡头垄断5.diagonal integration斜向联合6.customized services按要求提供的服务项目7.dominant paradigm主要形式8.scope economies范围经济9.at the various ports of calls在不同的停靠港四．本课的学习要点1.Modern tourismThe historical settingThe Grand TourThe foundation of the growth of tourism to mass tourismThe first package holiday built around air transportation2.Mass tourismThe characteristics of mass tourism: mass, standard and rigidly packaged.Four conditions for mass tourismThe evolution of mass tourism3.New tourismThe characteristics of new tourism: flexible, segmented and environmentally conscious holidays. Five main impulses driving new tourismConditions for new tourism第三课旅游组织Tourism Organizations一．Key Words（重要词汇）1.consultative咨询的2.accelerate加速，促进3.facilitate使容易；推动，帮助4.dweller居住者，居民5.liaison联络6.instrumental有帮助的，起作用的7.multilateral多变的，多国的8.phraseology措辞9.visa签证10.waybill乘客名单；运货单11.accreditation坚定合格12.aviation航空13.discrimination歧视，区别14.aeronautics航空学；航空术15.sustainable持久的16.obligation义务，职责17.marketing市场营销18.stimulus刺激物，促进因素19.mandate委任，托管20.upgrade提高，使升级二．Useful Phrases(有用短语)1.access to例句：Students in our university have access to the library during the vacation.2.apply to例句：They believe that these principles can be applied to the tourism industry.3.concentrate on例句：Let’s concentrate on marketing research now and talk about sales next time.4.be of use例句：Don’t throw these materials away. They may be of use to someone.5.lead to例句：We cannot afford a mistake like that. It will perhaps lead to disastrous consequences.6.eligible for例句：Only native-born citizens are eligible for the US Presidency.三．Important Terms（重要词条）1.tourist operators旅游经营商2.frontier formalities边境手续3.air carriers航空公司4.waybills运货单5.baggage checks行李票6.accreditation services审定工作7.contracting countries签约国四．本课的学习要点1.International organizationWorld Tourism Organization(WTO)世界旅游组织International Air Transportation Association(IATA)国际航空运输公司International Civil Aviation Organization(ICAO)国际民航组织2.Regional International OrganizationOrganization for Economic Cooperation and Development(OECD)经济合作与发展组织Pacific Asia Travel Association(PA TA)太亚旅协3.National OrganizationThe United States Travel and Tourism Administration(USTTA)美国旅行和旅游协会The China National Tourism Administration(CNTA)中国国家旅游局第二章旅游者The Tourist第四课旅游者的定义Defining the Person一．Key Words(重要词汇)1.statistical统计学的，统计方面的muters通勤者、经常乘车上下班者3.border边界4.resurrect复兴5.formulate用公式表达，明确地表示6.retain保留，保持7.terminology术语pse（时间等的）消逝、过去9.national国民、侨民10.nomad游牧部落的人、流浪者11.emigrate移居12.install安装13.caveat防止误解的说明、警告14.jurisdiction司法权限15.census人口普查16.consensus一致同意、多数人的意见17.criterion评判的标准、规矩18.board木板、委员会、董事会19.generator发电机20.household家庭的、家用的；家人二．Useful Phrases(有用短语)1.take up例句：The professor took up the lesson where he left off last time.2.evolve out of例句：It sounds as if this theory evolves out of thin air.3.be identical to例句：Mary’s skirt is identical to Jane’s.4.impose on例句：She often tries to impose her wishes on others.5.in capacity of例句：He is going to give a presentation of the marketing research in his capacity as salesman. 三．Important Terms（重要词条术语）1.excluded by direct reference明确指出不包括四．本课的学习要点1.International travelThe first recommendation made by the Committee of Statistical ExpertsThe modification made by the IUOTODistinction between tourists and visits drew by 1963 Conference on International Travel and Tourism The distinction made between tourists and day visitors or excursionists suggested by the Expert Statistical GroupTerms and associated definitions published by the WTO in 1981：International visitor: an individual entering a country that is not his usual place of residence and who is not:(1)Intending to emigrate or to obtain employment in the destination country.(2)Visiting in the capacity of a diplomat or a member of the armed forces.(3)A dependent of anyone in the above categories.(4)A refugee, nomad, or border work(5)Going to stay for more than one year.but who is or may be:(6)Visiting for purpose of recreation, medical treatment, religious observances, family matters, sporting events, conferences, study, or transit to another country;(7)A crew member of a foreign vessel or aircraft stopped in the country on a lay-over;(8)A foreign commercial or business traveler staying for less than one year, including technicians arriving to install machinery or equipment;(9)An employee of international bodies on a mission lasting less than one year, or a national returning home for a temporary visit.International visitors are to be divided into international tourists and international excursionists: International tourists: visitors who spend at least one night in accommodation in the destination country; International excursionists: visitors who don’t spend at least one night in accommodation in the destination country.2.Domestic TravelWTO’s guidelines for the definition of domestic tourism:(1).Include both citizens and foreign nationals in their country as domestic travelers;(2).Excluded travel associated with pursuit of employment, such as commuting;(3).Make a distinction between extended or permanent migration and short-term migration or travel;(4).Make a further distinction between stays of more than 24 hours (or overnight) and less than 24 hours (or not involving overnight stays).Definitions made by the United StatesDefinitions made by CanadaDefinitions made by the United Kingdom第五课实现旅游活动的条件Determining Factors of Tourism一．Key Words(重要词汇)1.discretionary根据需要而使用的；便宜施行的2.resultant因而发生的；必然发生的3.spouse配偶4.venue聚集地点；会场5.excursion短途旅行；远足6.artisan手艺人；工匠7.proximity邻近，接近8.impetus推动；刺激；促进9.dramatic戏剧性的；激动人心的；给人印象深刻的10.affection喜爱；爱11.esteem尊重，尊敬12.motivate激发（某人的）兴趣；诱导13.homeostasis平衡14.disrupt将…弄乱；扰乱15.perceive觉察到；注意到16.specify确切说明；详述17.socioeconomic社会经济的18.psychographic心理的19.spa矿泉，有矿泉的地方20.indicator指示者，指示器21.hierarchy等级，层次22.physiological生理的，生理机能的23.actualization成为现实，实现24.fulfillment满意，满足25.aesthetics美学26.opt选择，抉择27.longevity长寿，长命28.sunlust对阳光的渴望29.enhancement增进，促进30.kinship亲属关系31.facilitation推进，促进32.ethnic种族的；部落的33.ego自我，自己34.wanderlust想去漫游的强烈愿望35.segment部分，片段36.relive再体验（某种经历），再经历（某时期）37.recapture再次经历，重新体验38.vicariously间接感受到地；设身处地地39.embody体现；包含40.mastery控制，掌握petence能力，胜任42.prestige威望，威信43recognition认识，承认44.tangible明确的，确切的；可触知的45.prepotency优先46.resilient有弹性的，有弹力的二．Useful Phrases(有用短语)1.indulge in例句：They indulged in expensive suppers on weekends. 2.result in例句：The car accident results in four deaths.y out例句：She wanted to lay out the interior of the house herself.4.begin with例句：The teacher begin her class with a short video show.5.submit to例句：She refused to submit herself to his control.6.adjust to例句：I think the first thing for you to do is to adjust yourself to the life here.7.be embodied in例句：The laws of the country are embodied in the constitution.三．Important Terms（重要词条术语）1.resultant promotion这里指有工作后职位的提升2.accommodation and support facilities住宿和其他辅助设施3.the mode of travel旅行方式4.the relative proximity and easy access to resorts离旅游景点较近并且进入方便5.need deficiencies需求不足6.homeostasis平衡7.Malslow’s hierarchy of needs model马斯洛的需求层次模式8.opt for选择9.in light of看作10.the idea of prepotency优先原理四．本课的学习要点1.Objective conditions of tourismPositive effects on demandsdiscretionary incomesincreased educational standardsincreased leisure timeimproved transportNegative effects on demandslife cycle of the family2.Motivations of tourismNeedsWantsMotivesThe role of marketing people: The marketing task is to convince an individual that the purchase of whatever we are selling is the best, if not the only way of satisfying that need. To the extent that we are successful in accomplishing this, an individual will be motivated to buy.Maslow’s hierarchy of needs model:(1).Physiological---hunger, thirst, rest, activity(2).Safety---security, freedom from fear and anxiety(3).Belonging and love---affection, giving and receiving love(4).Esteem---self esteem and esteem from others(5).Self-actualization---personal self-fulfillmentThe relationship between needs, motives, and references from the tourism literature第六课旅游者类型及其需求Types of Tourists and Their Needs一．Key Words(重要词汇)1．accommodation食宿，食宿安排2.excursion短途旅游3.secondary次要的，第二的，中级的4.intinerary行程表，旅行计划，旅行线路5.pension食宿公寓6.inadequate不足够的，不充分的7.attain获得，达到8.cachet威望，名望9.rudimentary未发展的，不完善的10.sophisticated复杂的11.trek拉车，艰苦跋涉12.terrain地区，地带13.spectacular壮观的，引人入胜的14.primitive原始的，远古的15.prestige威信，威望，声誉16.stigma耻辱17.scrimp节俭pulsive禁不住的，成瘾的19.hierarchical分级的，分层的20.recession衰退，猛落二．Useful Phrases(有用短语)1.be ascribed to例句：They all are ascribed his success to his hard work.2.be addicted to例句：Some parents complain that their children are addicted to pop songs.4.appropriate for例句：He canceled the program because he considered it was not appropriate for the conference.5.in character with例句：The dean said that the dialogues you have chosen are not in character with the teaching situation.6.range from例句：The ages of this class ranges from 18 to 22.三．Important Terms（重要词条术语）1.in that在…方面2.the jargon of marketing营销学的术语3.be dictated by取决于4.the support services辅助服务5.cultural visit文化旅游6.be of prime importance最重要的7.exotic and unusual holidays猎奇旅游8.on offer出售；提供9.balanced by被…所抵消10.all and sundry全部，所有的人11.rare flora and fauna珍惜植物和动物12.local color地方色彩13.travel for travel’s sake为了旅游而旅游14.the done thing合乎俗礼的事15.the foregoing前述各项16.business traveler商务旅游者四．本课的学习重点1. Reason for travel2. PleasureThe characteristics of rest and relaxation(休息和消遣)The characteristics of cultural visits（文化旅游）The characteristics of educational visits（求学旅游）The characteristics of exotic and unusual holidays（猎奇旅游）The characteristics of travel as a norm of behavior(旅游作为一种行为标准) 3. Business travelFive points which influence decisions for businessThe main characteristics of business travelBusiness travel in the United StatesBusiness travel in Britain第三章旅行社The Travel Agency第七课旅行代理商Travel Agents一．Key Words1.outlet销路，批发商店2.dispense分配，分发3.vie争，竞争4.bulk大批，大量；大部分5.entrepreneur企业家；中间商，承包者mission佣金7.revenue收入，收益8.margin（成本与售价的）差额，赚头9.proprietor所有人，业主10.ferry渡船11.ancillary辅助的；附属的12.procure（努力）取得；（设法）获得；采办13.forgo摒绝；放弃14.paramount最重要的；至上的；首要的15.itinerary旅行的计划或记录；旅行路线16.vouncher证件；证书；凭证17.principal被代理人，委托人18.intercede调节，调停19.quotation报价20.underlie构成（某事物）的基础；作（某事物）的说明或解释21.suffice足够；满足22.mandatory依法的；法定的；强制性的二．Useful Phrases(有用短语)1.decide against例句：We decide against holding the meeting.2.take on例句：The doctor asked me not to take on too much work.3.vie with例句：The two actors vied with each other for the lead in the film.4.set up例句：They are going to set up a school for deaf-mutes.5.look to例句：I look to my parents for help whenever I’m in trouble.6.act as例句：Who acts as an interpreter at the conference.7.dispose of例句：He is going to dispose of the old magazine.三．Important Terms（重要词条术语）1.travel principals旅游经营商，旅游服务设施经营者2.retail agencies零售旅行社3.air fares航空票价4.source of revenue收入来源5.brand and loyalty对某一特定品牌的忠诚、信赖misions佣金7.car hire小汽车出租8.word of mouth口碑word of mouth recommendation（旅游者的）口头宣传the local share of the market当地市场份额9.itineraries旅游活动日程，旅行路程multi-stopover independent tours旅游中多次停留的散客旅游10.basic point-to-point air fares两地间基本航空运价11.back office and front office前台办公系统和后台办公系统12.hard-wired硬接线13.to package their own costs组合自己的包价旅游14.business travel agent专门经办商务旅行的代理商四．本课的学习要点1.IntroductionGrowth of travel agentsThe role of travel agents2.The role of travel agentsDifferences between the travel agent’s role and that of other retailersImplications of these differencesThe main role of the travel agentRange of services3.Travel agency skills and competenciesFactors in the agency’s success: good management and good service.Functions of staff:(a)advising potential travelers on resorts, carriers, travel companies and travel facilities world-wide;(b)making reservation for all travel requirements;(c)planning itineraries of all kinds, including complex multi-stopover independent tours;(d)accurately computing airline and other fares;(e)issuing travel tickets and vouchers;(f)communication by telephone and letter with travel principles and customers;(g)maintaining accurate files on reservations;(h) maintaining and displaying stocks of travel brochures; and(i)interceding with principals in the event of customer complaints.Counter-staff skills: the ability to read timetables and other data sources, to construct airlines fares, to write tickets and to have sufficient knowledge of their customers to be able to match customer needs with the products available. There is also today a growing need for staff who can completely operate computers, especially computer reservation systems.4.The impact of computer technologyImportance and application of computer technologyThe threat posed to agents by computers第八课旅游宣传册The Tour Brochure一．Key Words(重要词汇)1.brochure小册子2.intangible无形的，触摸不到的3.lobby向议会游说的团体4.deadline最后期限yout（版面）编排6.illustration图解；插图；实例7.expertise专门知识；专长8.artwork书籍或报刊上的图片9.dictate支配；决定10.contemplate期待，期望；反复打算11.parlance说法；措辞；术语12.undercut以低于…的价码出售货物或提供服务13.resort常去之地；胜地14.inoculation接种；预防注射15.glossy有光泽的，光滑的16.matt（指纸张、相片等）无光泽的，粗面的17.opacity不透明性；不透光；变暗18.typesetting排字19.typeface铅字面；铅字印出的字样20.ratio比，比率21.browser浏览者22.umltiple相连组成；并联二．Useful Phrases(有用短语)1.fall into例句：His lecture falls into two parts.2.run to例句：Our textbook runs to 205 pages.3.invest in例句：He invested a large amount of money in a steel plant.4.cut down例句：We have to cut down our expenses on food.5.distribute to例句：The examination papers were distributed to the students.6.put on例句：Some restaurants put an additional services charge on the bill.7.associated with例句：When I was a little girl, I often associated nurses with injections and pain.y out例句：I don’t know how to lay out a printed page.三．Important Terms（重要词条术语）1.Tour Brochure旅游宣传册2.Marketing tool市场营销工具3.advertising agency广告公司4.printers印刷商puter graphic package计算机图形包6.in-house computer公司内部使用的计算机7.publicity material宣传品8.independent inclusive tour个体包价旅游9.tailor-made预先安排的10.tour basic fares（航空）包价旅游票价11.long-hual and short-haul长途和短途12.house name公司名称13.games room游艺室14.insurance coverage保险范围15.cutting corners以最便捷、经济的方式做事16.proofs校样17.running off印出18.specialist operators专营某种旅游（项目）的经营商四．本课的学习要点1.The important role of the brochure2.Brochure design and formatDesign of brochuresFormat of brochuresPackage tour brochuresshell foldersumbrella brochuresregular tour brochuresrmation required in the brochure:(1)the name of the firm responsible for the inclusive tour;(2)the means of transport used, including, in the case of air transport, the name of the carriers, type and class of aircraft used and whether scheduled or charter aircraft are operated;(3)full details of destinations, itinerary and times of travel;(4)the duration of each tour (number of days/nights’ stay);(5)full description of the location and type of accommodation provided, including any meals;(6)whether services of a representative are available abroad;(7)a clear indication of the price for each tour, with any extras charged clearly shown on the same page;(8)exact details of special arrangements, e.g. if there is a games room in the hotel, whether this is available at all times and whether any charges are made for the use of this equipment;(9)full conditions of booking, including details of cancellation conditions;(10)details of any optional or compulsory insurance coverage(clients should have the right to select an alternative insurance to that of the operator’s own scheme, of equivalent coverage);and(11)details of documentation required for travel to the destinations featured, and any health hazards or inoculations recommended.4.Negotiating with the printerThe operator’s job before and during the production and printing of a brochure5.Brochure distribution and controlWays of reducing wastage第四章交通Transportation第九课航空客运Air Passenger Transport一．Key Words(重要词汇)1.aviation航空；飞机制造业2.fuselage（飞机的）机身3.drag（飞行器的）空气阻力4.spearhead领先突击；当…的先锋eage英里数6.carrier客运公司7.hub(活动或要务的)中心8.middleman经销商9.clear-cut明确的；轮廓清楚的10.subsidiary子公司11.tailor-made预先安排的；（为某一目的）特制的12.boost提高，促进；支援13.yield收获量；收益14.shuttle短程穿梭运输（线）15.surlups过剩的；多余的16.viable可行的17.irate发怒的，愤怒的18.contender竞争者；对手19.affiliation（因加入而有的）联系或关系二．Useful Phrases(有用短语)1.cope with例句：He do esn’t know how to cope with the pressure of modern city life.2.refer to as例句：That area is referred to as the Bermuda Triangle.3.transfer to例句：He has been transferred to the English department.4.contribute to例句：Hard work and a certain amount of good luck contributed to his success.5.result from例句：His death resulted from the traffic accident.e into service例句：When did double-deckers come into service?三．Important Terms（重要词条术语）1.jet airliner喷气式客机2.carrying capacity运载能力3.in-flight magazines机上杂志4.load factors（飞机）载客率，机座占有率5.unit costs单位成本6.trunk route airlines干线航空公司7. “commuter” airlines地方短距离运输航空公司8.executive aircraft公务飞机四．本课的学习要点1.The airline businessAdvantages of traveling by air: safe, comfortable, rapid and above all cheap Factors in the development of mass travel by airAircraft significant in the development of the airline industry:the Cometthe Boeing 747the Boeing 7572.Airline servicesThree categories of airline services:scheduled servicescharter servicesair taxi servicesDifferent airlines3.The marketing of air servicesMethods to encourage passengers to use airline services“frequent flyer” programmesAir Miles schemeAPEX fares“stand-by” fares“shuttle” systemAirline CRSs第十课交通工具的选择Transportation Mode Selection Decision 一．Key Words1.variable变量；可变因素2.segment分出的或标出的一部分；部分；片段3.stimulant起刺激、激励作用的事物、活动等4.excursion短途旅行5.stage将（戏剧等）搬上舞台；进行；举行6.instrumental有帮助的，起作用的；仪器的7.spur刺激；鼓舞8.heyday最成功、最繁荣、最强盛的时期，黄金时期9.halt（使）停止，（使）终止10.demise停止；倒闭11.intercity城市间的，市际的；直达的12.inception开始；发端13.enroute在路上，在途中14.predominant占优势的；主要的15.highlight对（某事物）予以特别的注意，强调16.prominence突出；显著；声望17.ferrying（用航短程的或定期的）运送18.cruising海上航游，乘船游览19.precipitate使（某事物）突然或迅速地发生；加速20.eclipse使（某人∕某事物）相形见绌；使黯然失色21.berth（船舶的）停泊地或锚位22.ply（船）沿（某路线）定时运行23.innovative革新的；采用新信息、新技术的24.gourmet美食家；（做定语）菜肴精美的25.aquasport水上运动26.nostalgia对往事的怀恋；怀旧27.hovercraft气垫船28momentum力量，势头29.advent来临，到来30.infrastructure基础设施，基础结构31.charter包租，租赁32.ridership全体乘车者；乘客数33.outnumber在数量上超过（某人）二．Useful Phrases(有用短语)1.account for例句：The minority nationalities in that country accounted for 10 percent of the population.2.bring about例句：With the development of science and technology, many changes have been brought about in our lives.3.put forward例句：They put forward a lot of suggestions at the meeting.4.tie in with例句：This evidence doesn’t tie in with what he said yesterday.5.open up例句：Since the Northwest was opened up, thousands of young people have volunteered to go and settle。