剑桥商务英语高级写作课件
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BEC higher module 6高级商务英语幻灯片课件
Ex.4 Online feedback
6.1 Purchasing power Online trading
Online feedback :buyers' & sellers
野生榛子：差评 [详情] 榛子壳很硬，吃完这一斤，我的牙都快掉了，为了增加重量多收 邮费，还往箱里塞一块破铁。 [解释] 你细看那块铁，中间是否有个螺丝，再往下看，是不中间有条缝 ，沿着这个缝用力分开---这块破铁就是给你夹榛子壳用的特制钳子！ 旋转木马音乐盒：差评 「详情」：我这人可不是随便就给差评的，你想想你有什么问题吧！ 「解释」：这人随便起来就乱给差评的，大家想想这人有什么问题吧？
insufficient, unintelligible, wrong information
credit card being stolen
risks of wrong buying
inconvennience caused by delivery
6.1 Purchasing power Managing Suppliers
1. What does quality mean to you? 1. fulfilling the customer's requirements and expectations;
2. compared with the best 3. what customers perceive it to be
6.1 Purchasing power Online trading
For
Reference
Against
no commuting or standing no waiting in line to pay delivery to your door open 24 hours lower price
6.1 Purchasing power Online trading
Online feedback :buyers' & sellers
野生榛子：差评 [详情] 榛子壳很硬，吃完这一斤，我的牙都快掉了，为了增加重量多收 邮费，还往箱里塞一块破铁。 [解释] 你细看那块铁，中间是否有个螺丝，再往下看，是不中间有条缝 ，沿着这个缝用力分开---这块破铁就是给你夹榛子壳用的特制钳子！ 旋转木马音乐盒：差评 「详情」：我这人可不是随便就给差评的，你想想你有什么问题吧！ 「解释」：这人随便起来就乱给差评的，大家想想这人有什么问题吧？
insufficient, unintelligible, wrong information
credit card being stolen
risks of wrong buying
inconvennience caused by delivery
6.1 Purchasing power Managing Suppliers
1. What does quality mean to you? 1. fulfilling the customer's requirements and expectations;
2. compared with the best 3. what customers perceive it to be
6.1 Purchasing power Online trading
For
Reference
Against
no commuting or standing no waiting in line to pay delivery to your door open 24 hours lower price
剑桥商务英语 商务信函写作36页PPT
谢谢！
51、 天 下 之 事 常成 于困约 ，而败 于奢靡 。——陆 游 52、 生 命 不 等 于是呼 吸，生 命是活 动。——卢 梭
53、 伟 大 的 事 业，需 要决心 ，能力 ，组织 和责任 感。 ——易 卜 生 54、 唯 书 籍 不 朽。——乔 特
55、 为 中 华 之 崛起而 读书。 ——周 恩来
剑桥商务英语 商务信函写作
•
6、黄金时代是在我们的前面，而不在 我们的 后面。
•Байду номын сангаас
7、心急吃不了热汤圆。
•
8、你可以很有个性，但某些时候请收 敛。
•
9、只为成功找方法，不为失败找借口 (蹩脚 的工人 总是说 工具不 好)。
•
10、只要下定决心克服恐惧，便几乎 能克服 任何恐 惧。因 为，请 记住， 除了在 脑海中 ，恐惧 无处藏 身。-- 戴尔． 卡耐基 。
剑桥商务英语BEC高级Module11课件
• 比尔· 盖茨，全名威廉· 亨利· 盖茨，美国微软公司的 董事长。首屈一指科技尖才，大慈善家、环保人、 与保罗· 艾伦创办微软公司，曾任微软首席执行官和 首席软件设计师。1995年到2007年的《福布斯》全 球亿万富翁排行榜中，比尔· 盖茨连续13年蝉联世界 首富。2008年6月27日正式退出微软公司，并把580 亿美元个人财产捐到比尔和梅琳达· 盖茨基金会。 《福布斯》2012年美国富豪排行榜发布，比尔· 盖茨 第19次蝉联美国首富桂冠。2009年，比尔· 盖茨超越 沃伦· 巴菲特成为世界首富，是在2008年之后首次夺 回了世界首富宝座。而在2010年至2013年，均被墨 西哥富豪卡洛斯· 斯利姆· 埃卢超越，让其成为蝉联3 年的世界首富。至今为止，比尔-盖茨以720亿美元 的净资产连续第20年蝉联美国首富宝座。
• 1. Life is not fair, get used to it. 1．生活是不公平的，你要去适应它。 • 2. The world won't care about your self2．这个世界并不会在意你的自尊，而是 esteem. The world will expect you to 要求你在自我感觉良好之前先有所成就。 accomplish something before you feel good 3．如果你认为学校里的老师过于严厉， about yourself. 那么等你有了老板再回头想一想。 • 3. If you think your teacher is tough, wait till 4．如果你陷入困境，那不是你父母的过 you get a boss. He doesn't have tenure. 错，不要将你理应承担的责任转嫁给他 • 4. If you mess up, it's not your parents' fault, 人，而要学着从中吸取教训。 so don't whine about our mistakes, learn 5．电视不是真实的生活。真实生活中人 from them. 们不得不离开咖啡馆去工作。 • 5. Television is NOT real life. In real life people actually have to leave the coffee
BEC 高级 课件 unit1
2. Discuss the function of present simple and present continuous.
Present simple: • To refer to permanent or long-term situations I work for the UK subsidiary of a Japanese company. • To refer to regular actions: I produce technical documents. • To refer to states: I have a lot more responsibility now. • To refer to future time in subordinate clauses: I always have to consult him before I can make even the smallest alteration. • As part of a conditional clause: If something needs doing, then I think whoever’s available should do it.
14）Assistant general manager 总经理助理（副总经理） Assist the general manager with routine work Be responsible for everything when the general manager is away 15）Manager Be responsible for the main activities of the company such as manufacturing and sales Make decisions Make plans Handle difficult situations at work Deal with problems and complaints Sign contracts Monitor expenses claims
BEC商务英语高级写作-建议Proposalppt课件
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
recommendations. I’ll sum up by saying… I am positive that… In view of the above, we find… We’ll conclude by saying…
Writing Steps
1. Before writing 首先应认真读题，弄清题目的具体要求， 明确写作目的和写作者的身份。
show that…
存在问题
There is another problem which has to be solved.
In the past several months, a number of organizational problems had surfaced.
The major problems which exist in our company can be summarized as follows: … .
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome fierce competition in the market.
剑桥商务英语高级ppt课件
Drought 干旱
Earthquake 地震
Extinction of
species 品种灭绝
Flooding 洪水
Hurricane 飓风
Chemical
explosions 化学爆炸
Prepositions 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用 介词
Proverbs 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用 谚语
• It takes all sorts to make a world. 大千世界，无奇不有。
• You can’t make an omelette without breaking eggs. 不入虎穴焉得虎子或 有失才有得。
Wordlist 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用 词汇
Neclear radiation leak
核泄漏
Oil spill 石油泄露
Volcanic eruption 火山喷发
Smog 雾
Landslide 山崩；山体滑坡
Wordlist 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用 词汇
• Havoc 严重破坏 • Charity 善举，施舍行为 • Penalise 对……处罚 • Rradable 可做交易的 • Per capita 人均 • Sustainable 能承受的，可持续的 • Clutch 一群人 • Catastrophic loss 巨大的损失 • Exhaust fumes 废气，汽油油烟 • Stabilise 使稳定，使巩固 • Disposal of waste 废物处理 • Incinerate 焚烧 • Overstate 夸大，过分强调 • Recycling scheme 回收计划 • Permanent staff 固定员工
剑桥商务英语教程ppt课件精选全文
She smiled in greeting. 她微笑着打招呼。 She welcomed us with a cheerful
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
BEC高级写作作业精讲3课件
美森教育
3
拟小标题 Proposal on Introduction Current situation of internal communication Weaknesses of the present situation/communication Improvements that should be made
美森教育
1
Introduction This proposal aims to analyse and summarise the current situation of internal communication in Sales Deparment and put forward suggestions to improve/enhance/optimize it. The proposal is based on investigation undertaken by me last week. This proposal aims to outline the current weaknesses of internal communication and propose some possible ways to improve communication efficiency and effectiveness.The facts presented are based on investigation and my observation.
美森教育
3. recommending one or two improvements that should be made. To enhance the communication effect in company, it is well‐advised that we optimize means of communication. To begin with, we can develop our corporate intranet(内网). All the notices can be posted/released/issued online and each department searches for the notices related to their own work.(改善1) Everyone is encouraged to contribute his or her thoughts freely. Staff should be allowed to communicate with Managing Director directly rather than wait until the regular meeting.(改善2)Furthermore, some significant changes of our company such as management restructuring, the innovation of business strategy are supposed to be notified to employees as early as possible. It can boost staff's morale and cultivate/foster their sense of ownership(主人翁意识). (Staff should get involved in the decision‐making processes, in this way, they may feel respected and become more devoted to our company.)(改善3) At last, more team building activities should be organised which make staff know each other better and enhance the team spirit. It can also promote the relationship between supervisors and employees. (改善4)
3
拟小标题 Proposal on Introduction Current situation of internal communication Weaknesses of the present situation/communication Improvements that should be made
美森教育
1
Introduction This proposal aims to analyse and summarise the current situation of internal communication in Sales Deparment and put forward suggestions to improve/enhance/optimize it. The proposal is based on investigation undertaken by me last week. This proposal aims to outline the current weaknesses of internal communication and propose some possible ways to improve communication efficiency and effectiveness.The facts presented are based on investigation and my observation.
美森教育
3. recommending one or two improvements that should be made. To enhance the communication effect in company, it is well‐advised that we optimize means of communication. To begin with, we can develop our corporate intranet(内网). All the notices can be posted/released/issued online and each department searches for the notices related to their own work.(改善1) Everyone is encouraged to contribute his or her thoughts freely. Staff should be allowed to communicate with Managing Director directly rather than wait until the regular meeting.(改善2)Furthermore, some significant changes of our company such as management restructuring, the innovation of business strategy are supposed to be notified to employees as early as possible. It can boost staff's morale and cultivate/foster their sense of ownership(主人翁意识). (Staff should get involved in the decision‐making processes, in this way, they may feel respected and become more devoted to our company.)(改善3) At last, more team building activities should be organised which make staff know each other better and enhance the team spirit. It can also promote the relationship between supervisors and employees. (改善4)
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Bec higher writing
bec writing (p 64)
• composition -- report (module 7.2, p72) -- letter (module 6.3, p 64) -- proposal (module 10.2, p102) • describing a graph
Findings
Over the last three months, the number of visitors has increased by 650 from 2300 to 2950. The reason for this is twofold. Firstly, we began to circulate newsletters for subscribers in March; secondly, we organized, in May, a contest on our services, which turned out to be quite popular among subscribers.
Report Organization
• Recommendations A recommendation informs readers what specific actions you think your company or client should take —market a new product, hire more staff, institute safety measures, select among alternative plans or procedures, and so on. Recommendations must be based on the data you collected and the conclusions you have reached. They need to show how all the pieces fit together.
Report Organization
• Findings This should be the longest part of your report and contain the data you have collected—facts about prices, personnel, equipment, events, locations, incidents, or tests. Gather the data from your research; personal observations; interviews; and/or conversations with co-workers, employers, or clients. Again, remember to choose only those details that are of most importance to your reader.
Complaint Letter
1. Begin with a detailed description of the product or service. Give the appropriate model and serial numbers, size, quantity, color, and cost. Specify check and invoice numbers. Indicate when, where (specific address), and how (through a vendor, the Internet, at a store) you purchased it and also the remaining warranty. If you are complaining about a service, give the name of the company, the date of the service, the personnel providing it, and their exact duties.
Fenway Software
Report Sample
With regard to costs, banners on other sites have not generated the desired result because very few people clicked those banners and got linked to our website, though we spent € 3,200 on that in May. On the other hand, the monthly newsletters I emailed to subscribers seemed to have worked very well and, more importantly, they did not cost anything save my time.
Organization of reports
Report Organization
• Introduction (Purpose)-Findings-Conclusion-Recommendations
• Introduction (Purpose) Always begin by telling readers why you are writing and bቤተ መጻሕፍቲ ባይዱ alerting them to what you will discuss and why it is significant. Give your readers a summary of key events and details at the beginning to help them follow the remainder of the report quickly. When you establish the scope (or limits) of your report, you help readers zero in on specific times, places, procedures, or problems.
Report Organization
• Conclusion Your conclusion tells readers what your data means. A conclusion can summarize what has happened; review what actions were taken; or explain the outcome or results of a test, a visit, or a program.
Recommendations
Newsletters and contests were felt to be fairly effective in increasing visitors. I recommend that we step up our efforts in newsletter spread and contest organization and cut the budget on banner advertising or switch to search engine marketing for a trial in the three months that follow.
exercise p 72
• good points: clearly organized; address all the points requested • bad points: no clear recommendation; too informal style; no linking phrases
Complaint Letter
2. State exactly what is wrong with the product or service. Precise information will enable the reader to understand and act on your complaint. ■ How many times did the product work before it stopped? ■ What parts were malfunctioning? ■ What parts of a job were not done or were done poorly? ■ When did all this happen? How many
Conclusion
It was concluded that the increase in visitors is more attributable to newsletter circulation and contest organization than to banner advertising. Fenway Software
Report writing
• Format: title, date, introduction, findings, conclusion, recommendations. • Word limit: 200-250 (longer than the report we wrote last term) • Length of the report • what it should contain • who is it written for • how is it organized • style and tone
Complaint Letter
3. Briefly describe the inconvenience you have experienced. Show that your problems were directly caused by the defective product or service. To build your case, give precise details about the time and money you lost. Don’t just say you had “numerous difficulties.” Did you have to pay a mechanic to fix your car when it was stalled on the road? Did you have to buy a new printer or DVD player? Where appropriate, refer to any previous
bec writing (p 64)
• composition -- report (module 7.2, p72) -- letter (module 6.3, p 64) -- proposal (module 10.2, p102) • describing a graph
Findings
Over the last three months, the number of visitors has increased by 650 from 2300 to 2950. The reason for this is twofold. Firstly, we began to circulate newsletters for subscribers in March; secondly, we organized, in May, a contest on our services, which turned out to be quite popular among subscribers.
Report Organization
• Recommendations A recommendation informs readers what specific actions you think your company or client should take —market a new product, hire more staff, institute safety measures, select among alternative plans or procedures, and so on. Recommendations must be based on the data you collected and the conclusions you have reached. They need to show how all the pieces fit together.
Report Organization
• Findings This should be the longest part of your report and contain the data you have collected—facts about prices, personnel, equipment, events, locations, incidents, or tests. Gather the data from your research; personal observations; interviews; and/or conversations with co-workers, employers, or clients. Again, remember to choose only those details that are of most importance to your reader.
Complaint Letter
1. Begin with a detailed description of the product or service. Give the appropriate model and serial numbers, size, quantity, color, and cost. Specify check and invoice numbers. Indicate when, where (specific address), and how (through a vendor, the Internet, at a store) you purchased it and also the remaining warranty. If you are complaining about a service, give the name of the company, the date of the service, the personnel providing it, and their exact duties.
Fenway Software
Report Sample
With regard to costs, banners on other sites have not generated the desired result because very few people clicked those banners and got linked to our website, though we spent € 3,200 on that in May. On the other hand, the monthly newsletters I emailed to subscribers seemed to have worked very well and, more importantly, they did not cost anything save my time.
Organization of reports
Report Organization
• Introduction (Purpose)-Findings-Conclusion-Recommendations
• Introduction (Purpose) Always begin by telling readers why you are writing and bቤተ መጻሕፍቲ ባይዱ alerting them to what you will discuss and why it is significant. Give your readers a summary of key events and details at the beginning to help them follow the remainder of the report quickly. When you establish the scope (or limits) of your report, you help readers zero in on specific times, places, procedures, or problems.
Report Organization
• Conclusion Your conclusion tells readers what your data means. A conclusion can summarize what has happened; review what actions were taken; or explain the outcome or results of a test, a visit, or a program.
Recommendations
Newsletters and contests were felt to be fairly effective in increasing visitors. I recommend that we step up our efforts in newsletter spread and contest organization and cut the budget on banner advertising or switch to search engine marketing for a trial in the three months that follow.
exercise p 72
• good points: clearly organized; address all the points requested • bad points: no clear recommendation; too informal style; no linking phrases
Complaint Letter
2. State exactly what is wrong with the product or service. Precise information will enable the reader to understand and act on your complaint. ■ How many times did the product work before it stopped? ■ What parts were malfunctioning? ■ What parts of a job were not done or were done poorly? ■ When did all this happen? How many
Conclusion
It was concluded that the increase in visitors is more attributable to newsletter circulation and contest organization than to banner advertising. Fenway Software
Report writing
• Format: title, date, introduction, findings, conclusion, recommendations. • Word limit: 200-250 (longer than the report we wrote last term) • Length of the report • what it should contain • who is it written for • how is it organized • style and tone
Complaint Letter
3. Briefly describe the inconvenience you have experienced. Show that your problems were directly caused by the defective product or service. To build your case, give precise details about the time and money you lost. Don’t just say you had “numerous difficulties.” Did you have to pay a mechanic to fix your car when it was stalled on the road? Did you have to buy a new printer or DVD player? Where appropriate, refer to any previous