Unit 2 establish business relations

常用句型
2、现函告：我公司为食品大经销商，在国内拥有大 批客户。
scope, branches and other necessary information • 4.the reference as to the financial status and integrity of your company if necessary • 5.expectation of the cooperation and an early reply
业务关系。 We are writing to you and willing to open up
business relations with you.
常用句型
3、我们愿借此机会与贵公司建立业务关系。 We would like to take this opportunity to
establish business relations with you .
Today, a global marketplace is emerging. Most nations have become more and more dependent on each other and business relations play the important role in international trade.
In order to enlarge market share and promote sales, companies have to establish relations with new customers besides keeping existing ones.
And to establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.
firm through ▪ through the courtesy of … we come to know
your name and address ▪ to have obtained your name and address
from… ▪ to have noted your name and address ▪ to be recommended to sb. by … ▪ on the recommendation of … ▪ We owe your name and address to the
➢ HOW?
Merchants may be approached through the following channels: 1. Web 2. Banks 3. Commercial Counselor’s Office 4. Chambers of Commerce in foreign countries 5. Trade Directory 6. Advertisements 7. Attendance at trade fairs and exhibitions held at
2.2 Writing Steps for reference
• 1.the source of your information • 2.the intention or desire of writing the letter • 3.self-introduction, including the business
常用句型
句型1 信息来源: 我们从………处得知………
通过………..我们了解到……… 1、我们从网上了解到贵公司是这一行业的主
要生产商之一。 We learn your company from the Internet
that you are one of the leading manufactures in this line.
of your company from ABC trading
Company ,we know that you deal in textiles.
owe ….to….v. 应该把…归功于 1) He owes his success to the open-policy.
他把他的成功归功于开放政策。
Be sure to answer a letter of such kind without any delay after we receive it and with courtesy so as to create goodwill and leave a good impression on the reader. This will lay the foundations for the transaction in future.
2) to owe your name and address to 承蒙… 告知贵公司行名和地址（获悉贵公司行名
和地址要感激…）
类似的表达法还有：
▪ to be indebted to … for your name and address ▪ to come to know the name and address of your
In trade, suppliers and buyers are usually in search of each other before transaction, and establishing business relations is the first step of trade and development.
Chamber Commerce in your city.
常用句型
句型2 写信目的：建立业务关系 1、我们写信给你方希望建立业务关系。 We are writing to you and hope to enter into
business relations with you. 2、 我们写信与你联系，以期与贵公司建立
Unit Two
Establishing Business Relations
2.1 Introduction 2.2 Writing guide 2.3 Letters for example 2.4 Useful expressions 2.7 Exercises
2.1 Introduction
home and abroad 8. Mutual visits by trade delegations and groups
In choosing a customer or partner in foreign countries, some research is often needed to have a better knowledge about the country or region in such aspects as: ★Business policy and customs practice ★Political and economic stability ★Diplomatic relation with your own country ★Culture and interests of potential buyers ★Geographic conditions (such as ports, shipping lines) ★Natural environment (such as climate)
In reply to letters, you should: 1. Mention the date in which you have received the letter. 2. Express your thanks to your reader for the proposal. 3. Provide information requested. 4. State clearly if you accept the proposal or not. 5. Give a reason if you decline it, and end your letter with a positive note for future business.
This type of letter is an outgoing letter and may be called a “first enquiry”.
Generally, this letter consists of three major parts: opening, body and closing. The opening paragraph includes the source from which you get the information and your intention in writing. The body of the letter includes your business and main
常用句型
句型3 自我介绍（公司经营范围等） 1、我们作为玩具进口商/出口商已有多年。我
们的产品质量好，价格合理，在世界上享有 极高的声誉。
We are an importer/exporter handling toys for many years. Our products have enjoyed a high reputation in the world for their good quality and reasonable price.
scope of products, the reference as to your firm’s financial position and integrity（if possible）and so on. The closing paragraph includes your expectation of cooperation and receiving an early reply from the recipient.