《供应链管理》第一章习题培训资料
供应链管理第三版Unit1习题与答案
or in anticipation of customer orders.
Answer: False
Difficulty: Moderate
accurately entered and communicated to other affected supply chain processes.
Answer: True
Difficulty: Moderate
14. The objective of customer order entry is to maintain a record of product receipt
customer request.
Answer: True
Difficulty: Moderate
3. A supply chain could be more accurately described as a supply network or
supply web.
and accurately entered and communicated to other affected supply chain
processes.
Answer: False
Difficulty: Moderate
13. The objective of customer order entry is to ensure that orders are quickly and
6. Every supply chain must include all 5 stages.
（完整版）供应链管理_第三版_Unit1_习题与答案
（完整版）供应链管理_第三版_Unit1_习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate3. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy4. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy5. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate6. The push/pull view of a supply chain holds that theprocesses in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy7. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard8. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard9. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate10. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy11. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate12. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate13. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy14. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy15. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy16. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planningand supply chain operation. Decisions relate to the flow of information, product and funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard答：决策的3阶段发生在一个供应链的供应链战略（或设计），供应链与供应链运作。
供应链管理(第5版)课后习题答案
供应链管理课后习题答案第一章、供应链管理导论1.供应链的结构特征是什么？将供应商、制造商、分销商、零售商、直到最终用户连成一个整体的功能网链结构。
2.何谓供应链管理？简述供应链管理与传统企业管理的区别和联系。
供应链管理就是使以核心企业为中心的供应链运作达到最优化，以最低的成本，另供应链从采购开始，到满足最终用户的所有过程，包括工作流、实物流、信息流、资金流等均高效率运作，把合适的产品，以合理的价格，及时准确的送到消费者手中。
区别：①传统企业的运营思想是生产是为了销售，而供应链企业运营的思想是按订单准时生产、快速响应客户需求②传统企业的管理手段是控制库存、降低库存成本，而供应链管理的手段是供应链企业协同创新、共创价值③传统企业提高生产效率的主要方法是扩大批量、增加规模效应，而供应链企业提高效率的主要方法是提升企业的柔性和敏捷性联系：供应链管理主要是以物流运行作为流程的，是开放性的，传统企业只是供应链管理中的一个环节，是闭环的。
3.供应链管理的关键在于实现企业内部及企业之间资源的集成。
从这个角度，分析互联网在供应链管理中的重要地位。
从管理难度的角度：现在的客户关系管理、企业资源计划等系统使得管理更加容易，尤其是对于一些全球性企业和跨区域企业从效率的角度：通过IT系统，从客户需求到计划、采购、生产、运输等供应链的整个过程更加迅速、高效。
当然也包括上下游企业和核心企业之间的沟通。
从成本的角度：管理难度下降，效率提升，这实际上降低了企业的成本4.电子商务将成为21世纪最主要的商业模式之一，它将对企业传统的业务流程带来巨大变革。
请阐述供应链管理对我国企业成功实施电子商务的重要意义。
基于电子商务的供应链的管理的主要内容涉及订单处理、生产组织、采购管理、运输与配送管理、库存管理、客户服务、支付管理等，供应链管理可促进电子商务的发展，使资源在供应链网络中合理流动，来缩短交货周期、降低库存，并且通过提供自助交易的自助式服务以降低成本，提高速度和精确性，增强企业竞争力。
供应链管理-第三版-Unit1-习题与答案
供应链管理-第三版-Unit1-习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved insupplying components needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly,in fulfilling a customer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall valuegenerated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generatedfor the manufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supplychain are divided into a series of activities performed at the interface between successive stages. Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supplychain are divided into 2 categories depending on whether they areinitiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in asupply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in asupply chain are divided into a series of activities performed at theinterface between successive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize theconversion of customer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that ordersare quickly and accurately entered and communicated to other affectedsupply chain processes.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders arequickly and accurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of productreceipt and complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out ofstock of a particular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intendedfor purchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similarto the order entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similarto the order fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when consideringoperational decisions, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when consideringoperational decisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itcategorizes processes based on whether they are initiated in response to or in anticipation of customer orders. Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itspecifies the roles and responsibilities of each member of the supplychain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macroprocesses – CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain. Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages ofthe supply chain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and the overall cost across the supply chain.d. the total revenue generated by the distributor stage of thesupply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customer order.d. all processes in a supply chain are performed in anticipation of customer orders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customer order.c. all response in a supply chain are performed in anticipation of customer orders.d. the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the following excepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalent to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurement cycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operational decisions, becausea. it categorizes processes based on whether they are initiated inresponse to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supply chain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategic decisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supply chain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macro process include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in asuccessful supply chain.Answer: The 3 decision phases that occur within a supply chain aresupply chain strategy (or design), supply chain planning and supplychain operation. Decisions relate to the flow of information, productand funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a company determines what the chain’s configurations will be, how resources will be allocated, and whatprocesses each stage will perform. This will establish the structure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning。
供应链管理-第一章-练习和答案
供应链管理-第一章-练习和答案Chapter 1Understanding the Supply ChainTrue/False1. 供应链仅包括直接参与供应所需零件的制造的组织。
F2. 供应链由直接或间接地履行顾客需求的各方组成。
T3. 供应链管理可以更准确地描述为一个供应网或供应网络。
T4. 供应链的目标是产生供应链整体价值最大化。
T5. 供应链的目标是为了供应链的制造环节产生价值最大化。
F6. 每个供应链必须包括所有5个环节。
F7. 供应链的循环观点认为供应链运作的流程可以分为一系列循环，每一个循环在供应链两个相邻的环节进行。
T8. 供应链的循环观点认为供应链的流程被分为两类，这取决于他们是响应顾客订货还是预计顾客订货。
F9. 供应链的推拉观点认为供应链的流程被分为两类，这取决于他们是响应顾客订货还是预计顾客订货。
T10. 供应链的推拉观点认为供应链运作的流程可以分为一系列循环，每一个循环在供应链两个相邻的环节进行。
F11. 顾客到达流程的目标是最大限度地将顾客抵达转化为顾客购买。
T12. 顾客到达流程的目标是确保订单的快速、准确抵达和告知其他受影响的供应链流程。
F13. 顾客订单提交的目的是确保订单的快速、准确抵达和告知其他受影响的供应链流程。
T14. 顾客订单提交的目标是为了维护客户订单入口的记录并完成付款收据产品。
F15. 补货循环发生在零售/经销商的接口。
T16. 补货循环发生在经销商/制造商的接口。
F17. 补货循环从超市失去某一特定的项目的存货时开始。
T18. 补货循环从顾客购买所购买的货物进入他们的手推车时开始。
F19. 制造循环发生在经销商/制造商的接口。
T20. 制造循环发生在生产商和供应商的接口。
F21. 在制造循环中的生产调度的过程与补货循环中的订单录入的过程相似。
T22. 在制造循环中的生产调度的过程与补货循环中的订单完成的过程相似。
F23. 采购循环发生在生产商和供应商的接口。
《供应链管理》网上考试题库【勿删】
制造和销售过程的资源。
答案：正确
3.在构建供应链时，必须考虑物流网络的优化、配送中心的选择、运输路线的优化、物流作
业方法的选择与优化等方面的内容。
答案：正确
4.供应链物流系统设计也称供应链物料流通道设计，是供应链系统设计中最主要、最重要的
工作。
答案：正确
5.物流系统的设计即是供应链的构建。
答案：错误
程中畅通无阻，供应链对客户的需求变化能做出迅速反应，这体现了（ ）的供应链设计策
略。
A.以产品为中心
B.以客户为中心
C.以重点企业为中心
D.以市场为中心
答案：B
11.以下关于供应链管理的叙述中不正确的是（ ）。
A.供应链管理的功能在于降低库存、保持产品有效期、降低物流成本及提高服务品质
B.供应链管理所涉及的理论源于产品的分销和运输管理，因此可以说供应链管理就是后勤管
D.产品研制开发的难度越来越大
E.可持续发展的要求
答案：ABCDE
2.以下是现代企业面临的竞争特征的是（
）。
A.市场类型的转变 （卖方市场——买方市场）
B.产品寿命周期越来越短
C.产品品种数飞速膨胀
D.对交货期的要求越来越高
E.对产品和服务的期望越来越高
答案：ABCDE
3.纵向一体化管理模式的主要特征表现包含以下哪几个方面（
E.单一性
答案：ABCD
6.以下属于供应链管理的理念有（ ）。
A.强调核心竞争力 B.资源外用
C.降低物流企业的参与
D.以顾客满意度为目标的服务化管理 E.合作性竞争
答案：ABDE
7.对供应链管理的理解说法正确的是（ ）。
A.供应链管理是一种运作管理，它能够使企业的活动范围从仅仅最佳的物流活动扩展到所有
供应链管理第6版习题与案例集第1章 供应链管理导论
第1章供应链管理导论思考与练习1．供应链管理思想的产生与市场竞争环境变化的关系是什么？2．如何理解供应链？供应链有哪些独特的特点？3．传统的“纵向一体化（或大而全、小而全）”管理模式为什么不能适应21世纪的市场环境？4．如何理解供应链管理?简述供应链管理与传统管理的区别和联系。
5．如何理解供应链管理的四个核心理念?你认为这个四个核心理念的关系是什么？。
6．选择某一企业在供应链管理上的成功案例（国内外的企业均可），根据四个核心理念的基本观点，总结一下该企业供应链管理的成功经验。
7．收集全球范围内供应链管理发展的动态及趋势方面的资料，总结归纳供应链管理发展特点。
8．你如何理解我国政府为推动供应链创新与应用所采取的各种措施？9．为什么会出现供应链管理服务企业这一细分企业形态？它的作用体现在何处？10. 在供应链体系建设中，如何发挥政府部门的作用？讨论案例良品铺子的供应链管理模式良品铺子概况良品铺子是一家集休闲食品研发、加工分装、零售服务于一体的专业品牌连锁企业。
2006年8月诞生于武汉的良品铺子，13年来深耕华中，辐射全国，迄今已有逾2300多家门店，遍布华中、华东、华南、西北、西南等13省。
良品铺子作为时尚休闲食品的品牌企业，在行业内享有良好的商誉，得到了广大消费者的认同。
公司目前销售的产品主要有炒货类、糖果类、坚果类、果干类、蜜饯类、鱼肉类、素食类、糕点类8大类食品，精选全球32大产地食材，产品超过1000种，口味丰富多样。
供应商有200多家，所销售的产品大部分是在国内生产的，也有部分产品直接从海外引进。
良品铺子以提供高品质食品、传递快乐、为提高全球华人健康幸福生活而努力奋斗为企业使命，坚持研发高品质产品，不断引入先进的经营管理思想，立志成为全球休闲食品零售服务业的领导品牌。
企业理念与企业愿景品质第一是良品铺子经营管理中一直遵从的首要理念，也是良品铺子核心价值观的体现。
针对消费者，良品铺子品质第一的理念主要体现在“粒粒皆珍品”的产品战略的最高追求，以及对消费者“六层品质把关，好吃安全放心”的承诺，每一件产品都严格按照“六层品质把关”的产品质量体系进行生产制作、物流配送和上柜。
供应链管理(第三版)章节练习题题库及答案
供应链管理（第三版）章节练习题题库及答案第一章供应链认知（一）判断题（1）供应链不仅是一条连接供应商到用户的物料链、信息链、资金链，而且还是一条增值链。
（T ）（2）传统管理模式是以规模化需求和区域性的卖方市场为决策背景，通过规模效应降低成本，获得效益。
（ F ）（3）供应链管理这一名词最早出现于20世纪80年代，最初是由咨询业提出的。
（T ）（4）让最终顾客更满意是供应链全体成员的共同目标,顾客满意的实质是顾客获得超出他们承担的产品价格以上的那部分“价值”。
（T ）（5）供应链管理是以同步化、集成化生产计划为指导，以各种信息技术为支持，尤其以Internet/Intranet为依托。
（T ）（6）供应链管理整体成本最小化意味着每个节点企业的成本都是最小。
（ F ）（7）从成本方面来看，供应链管理是通过注重产品最终成本来优化供应链的。
（T ）（8）由于供应链节点企业有一个共同的追求目标，所以它们之间不再有竞争性。
（F ）（9）供应链管理中的“零库存”就是指节点企业的库存为零。
（ F ）（10）从系统的观点出发，改进服务、缩短时间、提高品质与减少库存、降低成本是可以兼得的。
（T ）二、单选题1、供应链是（C）结构。
A、直链B、支链C、网链D、环状2、供应链节点企业之间是一种（A ）关系。
A、需求与供应B、支配C、平等D、利益3、供应链管理因企业战略和适应市场需求变化的需要，链上节点企业需要动态地更新，这就使得供应链具有明显的（B ）。
A、复杂性B、动态性C、交叉性D、灵活性4、从20世纪80年代初到20世纪90年代初供应链管理处于（A ）。
A、初级阶段B、发展阶段C、成熟阶段D、建设阶段5、按照道格拉斯·兰伯特的思想，企业主动召回有问题的已售商品，属于供应链业务流程的（ B ）程序？A、订单配送B、反向物流（回流）C、需求管理D、制造流程管理三、多选题1、传统“纵向一体化”管理模式存在的弊端有（ABCD ）。
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《供应链管理》第一
章习题
一、选择题
1. 供应链是围绕核心企业，通过对工作流、信息流、、资金流的协调与控制，从采购原材料开始，制成中间半产品以及最终产品，最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商，直至最终用户连成一个整体的功能网链结构。
（B）
A、需求流
B、物料流
C、逆向物流
D、直接物流
二、判断题
1. 长期以来，企业对为其提供原材料或半成品的其他企业，一直采取投资自建、投资控股或兼并的“纵向一体化”管理模式。
（√）
2. 供应链管理体现了纵向一体化的基本思想。
（×）（横向一体化）
3. 纵向一体化这种模式在传统市场竞争环境中有其存在的合理性。
（√）
4. “供应链”这一名词直接译自英文“ supply chain”，目前尚未形成统一的定义。
（√）
5. 供应链是一个系统，是人类生产活动和社会经济活动中客观存在的事物。
（√）
6. “供应链”这一名词直接译自英文“ supply chain”，目前尚未形成统一的定义。
（√）
7. 供应链是一个系统，是人类生产活动和社会经济活动中客观存在的事物。
（√）
8. 供应链是一个扩展了的企业模式，包含了所有加盟的节点企业，从原材料的供应开始，经过供应链中不同企业的零件制造、部件组装、产品分解、产品分销等过程，直至交付给最终用户。
（×）（“产品分解”应为“产品装配”）
9. 不仅是一条连供应商到用户的物流链、信息链、资金链，而且是一条增值链。
（√）
10. 物料在供应链上因加工、包装、运输等过程而实现其价值增值，给相关企业及整个社会都带来效益。
（√）
11. 早期的观点认为，供应链是制造企业中的一个内部过程，它是指把从企业内部采购的原材料和零部件，通过生产转换和销售等活动，再传递到零售商和用户的一个过程。
（×）（“企业内部采购”应为“企业外部采购”）
12. 传统的供应链概念局限于企业的内部操作层面，注重企业自身的资源利用目标。
（√）
13. 从产品生产到消费的的过程是个非常复杂的网链模式，覆盖了从原材料供应商、零部件供应商、产品制造商、零售商、分销商直至最终用户的整个过程。
（×）（应先“分销商”再“零售商”）
14. 在一个供应链系统中，有一个处于核心地位的企业。
该企业对供应链上的信息流、资金流和物流起着调度和协调中心的作用。
（√）
15. 供应链管理主要涉及五个领域：需求(demand)、计划(plan)、物流(logistics)、供应(sourcing)、逆向物流(reverse)。
（√）
16. 供应链管理是以同步化、集成化生产计划为指导，以各种技术为支持，围绕供应、生产、物流、满足需求来实施的。
（√）
17. 供应链管理主要包括计划、合作和控制从供应商到用户的物料(零部件和成品等)和信息。
（√）
三、简答题
1. 长期以来，出于对生产资源管理和控制的目的，企业对为其提供原材料、半成品或零部件的其他企业，一直采取投资自建、投资控股或兼并的“纵向一体化”(vertical integration)管理模式。
请简述实行纵向一体化的目的。
目的：在于加强核心企业对原材料供应、产品制造、分销和销售全过程的控制，使企业能够在市场竞争中掌握主动，从而达到增加各个业活动阶段的利润的目的。
2. 对于供应链管理( supply chain management，SCM)，国外在早期也有许多不同的定义和名称，如有效用户响应( effective consumer response，ECR)、快速反应( quick responseQR)、虚拟物流( virtual logistics，VL)或连续补充( continuous replenishment，CR)，等等。
请简述这些名称的共同点。
这些名称因考虑的层次、角度不同而不同，但都是通过计划和控制实现企业内部和外部之间的合作，实质上它们在一定程度上都反映了对供应链各种活动进行人为干预和管理的特点使过去那种自发的供应链成为自觉的供应链系统，有目的地为企业服务。
3. 简述供应链管理的定义。
供应链管理就是使供应链运作达到最优化，以最少的成本，通过协调供应链成员的业务流程，让供应链从采购开始，到满足最终顾客的所有过程，包括工作流、物料流、资金流和信息流等均能高效率地运作，把合适的产品以合理的价格，及时、准确地送到消费者手上。
4. 简述供应链管理的实质。
供应链管理就是要对传统的、自发运作的供应链进行人为的干预，使其能够按照企业(核心企业)的意愿，对相关合作伙伴的工作流程进行整合和协调运行，从而达到供应链整体运作绩效最佳的效果。
5. 简述供应链管理的局限性及解决方法。
供应链管理不像单个企业的管理，不能通过行政手段调整企业之间的关系，只能通过共担风险、共享收益来提高供应链的竞争力，因此，供应链管理所反映的是一种集成的、协调管理的思想和方法，即通过所有成员企业的合作共同成长，获得收益。
6. 简述供应链管理的目标。
供应链管理的目标在于提高用户服务水平和降低总的交易成本，并且寻求两个目标之间的平衡。
7. 在实际管理工作中，供应链管理关注的领域不仅仅是物质资料在供应链中的流动。
除了企业内部与企业之间的运输问题和实物分销以外，供应链管理还包括哪些主要内容？
(1)战略性供应商和客户关系管理；
(2)供应链产品需求预测与需求管理；
(3)供应链网络结构设计(从全局的角度考虑节点企业的评价、选择和定位)；
(4)企业内部各部门、企业与企业之间的物料需求与供应管理；
(5)基于供应链的产品设计与制造管理、集成化的生产计划和控制；
(6)基于供应链的客户服务和物流管理；
(7)企业间资金流管理(汇率、成本等问题)；
(8)逆向物流(回流)管理；
(9)基于因特网/物联网的供应链信息流管理等。
8. 风神供应链管理所体现的真正价值是什么？
确保供应链上的所有过程均能高效率的操作，把合适的产品以合适的价格，及时、准确地送到消费者手上，使企业能进入新市场，开发新产品和新分销渠道，改善售后服务水平，提高客户满意程度，降低物流成本，提高工作效率。
具体表现在：
(1)实现信息的共享，促进物流畅通
(2)创造竞争的时间和空间优势
(3)实现准时化采购
(4)大幅度缩短了订货的提前期
(5)适应外部环境的变化，增强企业的竞争力
(6)实现精益生产
9. 风神供应链的伙伴是如何分享它们所需要的各种信息的？
(1)各节点(供应商、中间仓库、工厂、专卖店)通过供应链的职能分工与合作以资金流，物流和服务流作为媒介，在需求信息的驱动下，实现风神供应链中所有企业得以有效地连接起来，形成一体化的供应链。
(2)风神供应链中的制造商及时了解市场动态，供应商生产灵活，物流公司提供准时物流服务，分销商能及时进行调整，从而消除了流通中断，实现精益生产。
(3)通过VMI的管理方式，运用供应链集成化管理和“双赢”思想，由供应商代理客户形式库存管理的开口合同或者闭口合同，在每个月初告诉供应商每个月的要货计划，供应商根据要货计划安排自身生产，并将产品送达风神公司的中间仓库，风神公司的装配厂只需按照生产计划按时到中间仓库提取产品。
由供应商掌握风神公司的库存信息，并进行补货，实现了准时供货，节约了库存成本。
10. 简述21世纪全球市场竞争的主要特点。
(1)产品生命周期越来越短
(2)产品品种数飞速增加
(3)对交货期的要求越来越高
(4)对产品和服务质量的期望越来越高
11. 简述纵向一体化的局限性。
(1)增加企业投资负担
(2)承担丧失市场时机的风险
(3)迫使企业从事不擅长的业务活动
(4)在每个业务领域都直接面临众多竞争对手
(5)增大企业的行业风险。