公关广告英文术语
广告英语词汇大全
广告英语词汇大全广告英语词汇大全：1. Advertisement 广告2. Advertising 广告业3. Advert 广告4. Advertiser 广告客户5. Target audience 目标受众6. Campaign 活动7. Brand 品牌8. Product 产品9. Service 服务10. Marketing 市场营销11. Promotion 促销12. Sales 销售13. Endorsement 背书，认可14. Sponsor 赞助商15. Commercial 商业广告16. Advertisement agency 广告代理机构17. Public relations 公共关系18. Media 媒体19. Print media 印刷媒体20. Television 电视21. Radio 广播22. Newspaper 报纸23. Magazine 杂志24. Billboard 广告牌25. Web banner 网页横幅广告26. Social media 社交媒体27. Online marketing 网络营销28. Direct marketing 直接营销29. Promotional material 促销材料30. Logo 商标31. Slogan 口号32. Jingle 广告歌33. Call to action 行动号召34. Incentive 奖励35. Discount 折扣36. Free 免费37. Sale 销售活动38. Limited time offer 限时优惠39. Special offer 特别优惠40. Exclusive 独家的41. New 新品42. Innovative 创新的43. Best-selling 畅销的44. High quality 高质量45. Affordable 价格合理的46. Reliable 可靠的47. Eco-friendly 环保的48. Trendy 时尚的49. Unique 独特的50. Effective 有效的希望以上词汇能对您有所帮助！广告英语词汇大全继续：51. Innovative 创新的：在广告世界中，创新是关键。
公关 广告 英文术语
接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。
策划(plan)：公关活动PR activity公关公司PR partner投标书tender book提案proposal公司介绍company profile公关策略PR Strategy传播策略communication strategyxx新闻宣传News communication about xx公关公司职责Responsibility of PR Agency传播目标Objective目标受众Target Audience传播现状分析Corporate Communication SWOT Analysis优势Strength (S)劣势Weakness (W)机遇Opportunity (O)威胁Threat (T)负责人Stakeholder新闻宣传News communication媒体沟通Media Communication新媒体开拓New Media Exploited最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environmentsxx上市后新闻宣传News communication after xx launch危机公关Crisis PR根据实际情况进行跟进处理Crisis management according to actual situationxx 舆论环境Public environment for xx核心媒体群策略Strategy of Key Media group结合实际需求进行新媒体开拓To exploited new media according to actual need强化媒体的掌控Strengthen the control of mediaxx 新闻资料准备News files preparation for xxxx 后续宣传Communication after xx区域性in local areas本月重点工作To-do list of this month其他工作 Others日常新闻宣传Daily news communication媒体分析Analysis of Media重点监测The key point monitor list媒体监测总结Monitor Conclusion意见领袖opinion Leader中坚力量core group传统核心团队Traditional Group新锐团队New core group出发点Basic point建立品牌形象 Set up the image今年的促销活动Promotional Activity of the Year吸引注意力的促销活动attention-grabbing promotional event 2008年公关环境PR circumstance 2008活动(event):合作项目cooperation project圆桌会议roundtable meeting会场布置Venue Arrangement设计方案Design proposal地面设计floorplan贵宾室VIP room签到处reception透视图perspective drawing指引牌设计directional signage design邀请函invitation单独插页a separate page inside折叠线folding line胸卡breast-card备选设计方案alternative design背景设计backdrop designxx 后期维护工作(相册制作等)Maintenance work after xx(picture files made ) 活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up活动内容和细节建议Event Detail Recommend活动(形式)策划Event Plan活动(线下：会展、路演、促销等)Eventsxx 成员小型媒体沙龙xx member media salon华南媒体沙龙活动Huanan media salon event媒体食宿安排Accommodation Arrangement参加规则Rules of entry礼物建议Gift Recommend颁奖时间Awards Presentation相关网页的设计制作 Homepages Design and Production颁奖仪式场地安排Awarding Ceremony Venue Arrangement现场活动执行支持On-Site Support支持材料/辅助材料Support material活动后分析总结报告After-Event Summary Report访问日程Visit Agenda日程Agenda地点Venue现场制作物设计制作Decoration Design and production设计作品制作并完成Design work finalizationlogo的设计制作Designing and making the the logo of xxxx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project电子杂志的设计制作并提交The on-line journal design and completionxx 前期准备工作Preparation work for xxxx 跟进工作Some following work about xxxx vi设计制作 The VI design about xx执行(exect):中国国内媒体Chinese domestic media业内、商贸媒体Industry/trade media大众媒体General media国际媒体中国通讯员China based international correspondents中国主流媒体China key media核心媒体拜访Visit Key Media政府Government主要传播信息Key Message摘除网络负面声音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog媒体邀请(待定)Media Invitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media listrecommend/invitation letter/invite follow up)活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up媒体食宿安排Accommodation Arrangementxx 项目，发布频次7篇，传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 wordsxx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words费用预算(budget):合同contract税费 tax入场费entry fee基础公关费用明细表Budget List on Basic PR Expenses媒体维护费用expense on media relations maintenace危机公关费用expense on crisis management政府公关费用 expense on government relations公关培训费用expense on public relations training新闻稿撰写费用expense on news articles writing月服务费用 expense on PR.service费用总计total expenses序号order项目program费用预算budget项目说明explanations服务费用service fee其他相关：窄播Narrowcasting新闻发布News release有新闻价值的Newsworthy在线沟通On-line communications在线媒体关系On-line media relations 在线监测On-line monitoring在线宣传Online publicity评论文章Op-Ed说服 Persuasion产品宣传信 Pitch letter专题报告Position paper新闻发布会Press conferences媒体监测Press monitoring媒体关系Press relations新闻界Press印刷媒体Print media印刷出版物Print publications产品促销Product promotion产品宣传Product publicity项目小组Project team公众抱负Public aspiration公众态度Public attitudes公众意识Public awareness公共事务管理 Public issues management公众情绪Public mood公众需要 Public need舆论Public opinion公共政策预测Public policy forecasting公关广告Public relations advertising公关公司 Public relations agency公关咨询与调研 Public relations counseling and research 公关部 Public relations department公关目标/战略 Public relations objectives/strategies公关计划Public relations plan公关方案Public relations programs公关策略Public relations tactics公众意见Public sentiment公益宣传广告Public service announcement宣传Publicity问卷 Questionnaire监管当局Regulatory authorities调研Research危机沟通Risk communication摘要文章Round-up article促销Sales promotion样本 Sample卫星连线访谈Satellite media tours轰动手法Sensationalism形势分析Situational analysis社会预期Societal expectations软性新闻Soft news特殊利益团体Special interest groups 演讲 Speech演讲稿写作Speech-writing扭曲事实Spin代言人 Spokesperson备用声明Standby statement股东Stockholders托词Subterfuge上下级沟通Supervisory communications 供应商Suppliers调查Surveys电台访谈节目Talk radio目标受众Target audience电话沟通Telephone communication第三方认可Third-party endorsement高层管理Top management行业协会Trade associations行业展览Trade show真相Truth电视访谈TV interviews双向沟通Two-way communication价值观Value视讯会议Video conferences视讯发行Video news releases网络公关Web relations网上新闻室Web site newsroom网站 Web site国际互联网World Wide Web写作Writing【本文档内容可以自由复制内容或自由编辑修改内容期待你的好评和关注，我们将会做得更好】。
公关常用英语
公关常用词汇Academic community 学术团体Advertising 广告Announcement公告Article reprints 文章翻印Audiovisual communications 视听沟通Banks，insurers 银行，保险公司Belief 意见、信仰Biography 传记/简历Board of directors 董事会Brand-building 品牌打造Budgeting 预算Bulletin boards 公告牌Business objective 经营目标Byliner 署名作者Case history 个案记录Cause-related marketing 事件营销Change 变革Clerical employees 办公人员Client 客户Communication audits 沟通审查Communication vehicles 沟通工具Community neighbors 社区同胞Community publics 社区公众Community relations 社区关系Competitors 竞争对手Conflict 冲突Confrontation 对峙Conscience 良心Consumer movement 消费者运动Consumer 消费者Consumerism 消费者权益保护Contributions 捐赠Corporate codes of conduct 企业行为准则Corporate image 企业形象Corporate social responsibility 企业的社会责任Corporation 企业Counseling 顾问Cover-up 掩盖（手段）Credibility 可信性Crisis management 危机管理Customers 消费者Database marketing 网络营销Deals/distributors 交易商/分销商Desktop publishing 电脑排版Direct mail 直邮Distortion 歪曲Education 教育Electronic media 电子媒体E-lobbying 电子游说E-mail memorandum 电子邮件备忘录E-mail 电子邮件Employee communication strategies 员工沟通战略Employee communication tactics 员工沟通策略Employee communication 员工沟通Employee families 员工家庭Environment 环境Environmentalism 环境保护Ethics 道德（准则）Evaluation 评价Face-to-face 面谈Federal，state，local legislators 联邦，州，当地立法者Financial relations 金融公关Goodwill 商誉Government relations 政府关系Government 政府Grapevine rumor 小道消息Idea 思想、观念Insider trading 内部交易Integrated marketing communications 整合营销传播Interactive public relations 互动公关Internal video 内部录像International community 国际社区Interview 面访Investment community 投资团体Investor relations 投资者关系Investor 投资者Issues management 问题管理Journalist 记者Key messages 关键信息Labor unions 工会Lobbying 游说Local community relations 社区关系Management 管理Managers/supervisors经理/主管Marketing mix 市场营销组合Marketing publicity 营销宣传Marketing 行销Media contact and monitoring 媒体联络与监测Media directories 媒体库Media kit 媒体宣传袋Media 传播媒介Multinational corporation 跨国公司Narrowcasting 窄播News release 新闻发布Newsworthy 有新闻价值的On-line communications 在线沟通On-line media relations 在线媒体关系On-line monitoring 在线监测Online publicity 在线宣传Op-Ed 评论文章Persuasion 说服Pitch letter 产品宣传信Position paper 专题报告Press conferences 新闻发布会Press monitoring 媒体监测Press relations 媒体关系Press新闻界Print media 印刷媒体Print publications 印刷出版物Product promotion 产品促销Product publicity 产品宣传Project team 项目小组Public aspiration 公众抱负Public attitudes 公众态度Public awareness 公众意识Public issues management 公共事务管理Public mood 公众情绪Public need 公众需要Public opinion 舆论Public policy forecasting 公共政策预测Public relations advertising 公关广告Public relations agency 公关公司Public relations counseling and research 公关咨询与调研Public relations department 公关部Public relations objectives/strategies 公关目标/战略Public relations plan 公关计划Public relations programs 公关方案Public relations tactics 公关策略Public relations 公共关系Public sentiment 公众意见Public service announcement 公益宣传广告Publicity 宣传Questionnaire 问卷Regulatory authorities 监管当局Research 调研Risk communication 危机沟通Round-up article 摘要文章Sales promotion 促销Sample 样本Satellite media tours 卫星连线访谈Sensationalism 轰动手法Situational analysis 形势分析Societalexpectations 社会预期Soft news 软性新闻Special interest groups 特殊利益团体Speech 演讲Speech-writing 演讲稿写作Spin 扭曲事实Spokesperson代言人Standby statement 备用声明Stockholders 股东Subterfuge 托词Supervisory communications 上下级沟通Suppliers 供应商Surveys 调查Talk radio 电台访谈节目Target audience 目标受众Telephone communication 电话沟通Third-party endorsement 第三方认可Top management 高层管理Trade associations 行业协会Trade show 行业展览Truth 真相TV interviews 电视访谈Two-way communication 双向沟通Value 价值观Video conferences 视讯会议Video news releases 视讯发行Web relations 网络公关Web site newsroom 网上新闻室Web site 网站World Wide Web 国际互联网Writing 写作。
公关、广告业常用英文术语
广告业常用英文术语分类: 艺术与设计 | 标签: 杂谈From 邮件作者Sender 发信人Reply-To 回邮地址To 收信人地址CC 另一个收信人地址BCC 收信人地址，但这个收信人看不到其它收信人的地址。
Subject 主题Comments 备注Keywords 关键字，用来进一步搜索邮件In-Reply-To 被当前邮件回复的邮件的IDReferences 几乎同In-Reply-To一样Encrypted 加密邮件的加密类型Date 发信日期AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of V oice）Speaking with One V oice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景V oiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。
传媒英语词汇大全学习新闻报道广告和传媒行业的英文英语词汇
传媒英语词汇大全学习新闻报道广告和传媒行业的英文英语词汇传媒英语词汇是广告和传媒行业工作者必备的基本素养之一。
掌握相关词汇可以提高新闻报道和广告创作的专业度，进而提升整体传媒行业的水平。
本文将为大家介绍一些常用的传媒英语词汇，涵盖新闻报道和广告领域的关键词汇。
一、新闻报道英语词汇1. Headline：新闻标题2. Breaking news：突发新闻3. Exclusive：独家新闻4. Scoop：新闻爆料5. Press conference：新闻发布会6. Front-page news：头版新闻7. Feature story：特写报道8. Lead：引语，开篇9. Byline：署名10. Investigative journalism：调查新闻11. Editorial：社论12. Op-ed：专栏13. Live report：现场报道14. Press release：新闻稿15. Photojournalist：摄影记者二、广告英语词汇1. Advertisement/Ad：广告2. Target audience：目标受众3. Marketing：市场营销4. Branding：品牌塑造5. Campaign：广告活动6. Tagline：口号7. Slogan：标语8. Billboard：广告牌9. Product placement：植入式广告10. Creative director：创意总监11. Copywriter：广告文案师12. Call to action：号召行动13. Endorsement：代言14. Market research：市场调研15. ROI (Return on Investment)：投资回报率三、传媒行业英语词汇1. Media：媒体2. Journalism：新闻学3. PR (Public Relations)：公关4. Press：新闻界5. Broadcast：广播6. TV station：电视台7. Radio station：广播电台8. Newspaper：报纸9. Magazine：杂志10. Journalist：记者11. Editor：编辑12. Anchor：主持人13. Newsroom：新闻编辑室14. Media coverage：媒体报道15. Mass communication：大众传媒通过学习以上传媒英语词汇，可以更好地理解和应用于新闻报道和广告创作当中，提高传递信息的准确性和专业性。
广告、金融、公关行业常用专业英语
创作用语广告讯息advertising message 艺术art 艺术方向art direction 艺术家artist美术总监art director 大创意big idea 头脑风暴法brainstorming传播媒介communications media 概念化conceptualization 方案人员copywriter创意纲要creative brief 创意总监creative director 创意过程creative process创意金字塔creative pyramid 创意creative 创造creativity 感性诉求emotional appeals控险家explorer 事实型思维fact-based thinking 信息性informational 法官judge指定mandatories 讯息战略message strategy 非文字nonverbal 产品概念product concept 理性诉求rational appeals 目标受众target audience 技巧technical 转换性transformational 价值型思维value-based thinking 文字的verbal 形象化visualization 战士warrior样片animatic 动画技法animation techniques 声频audio 艾耶1号式Ayer No.1利益式标题benefit headlines 正文body copy 粗体boldface 照相制版camera-ready art 表演纲要casting brief 结尾close 命令式标题command headlines末稿comprehensive layout/comp 演示demonstrati 设计design 技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut 标题headline 吸引技巧hook图标icon 插图画家illustrators 企业形象式正文institutional copy整合广告integrated commercial 内容段落interior paragraphs 斜体italic歌谣式jingles 肩题kicker 布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes 助记手段mnemonic device音乐式广告musical commercials 音乐标志musical logo 叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera 拼版paste up摄影师photographers 图片说明式正文picture-caption copy方框图片式布局picture-window layout 招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines 广播人物radio personality 脚本script印签seal 签名signature cuts 生活片段slice of life 口号slogans故事板storyboard 故事板草图storyboard roughs 直截了当式straight announcement直接推销式正文straight-sell copy 副标题subhead 标题句taglines 证言testimonial正文text 主题句theme lines 小样thumbnail 收尾trial close 图形部分visuals旁白voiceover 模拟校样analog proof 动画animation 合成片answer print 光圈aperture 音控台audio console 底片base art 出血版bleeds 蓝线blueline照相排版术camera-ready art 字符计算式character-count method电影摄影师cinematographer 截止期closing date 色基color key 分色color separation连续调continuous tones 控制室control room 组排copy cast 封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media 数字校样digital proof数码视频效应装置DVE units导演director 特排字体display type 复制带dubs拷贝dupes 电子制作electronic production 晒版台纸flats 一套铅字font四色印刷four-color process 网目凸版halfone plate 网屏halftone screen互动电视interactive TV 任务夹job jacket 出格kerning 电脑亭kiosk加空铅leading 硬性软片line film 线画版line plate 实景真人live action外景地location 制片场lot 指令mandatories 公共场所mass audience venue母带master tape 合成样片mixed interlock 助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film透明塑料膜overlay 个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase预备阶段preproduction phase 印刷制作经理print production manager印刷制作过程print production process 非公开场所private audience venue 制片人producer制作阶段production phase 复映复播追加酬金residual fee 反差套印reverse knockout无衬线字体sans serif 最低合同工资scale 衬线字体serif 一场session 特技special effects 插播广告spots 剥版stripping 叠supers 演播人员talent 自动台词提示器teleprompter课本纸text paper 正文字体text type 合套trap 字系type families 排印工艺typography网页Web page 单词计算式word-count method 工作样片work print 书写纸writing paper公共关系用语社论式广告advertorial 倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials 公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment 展品exhibits 特写feature articles内部通报house organ 以货代款in kind 机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling慈善行为philanthropy 招贴posters 传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations 公共关系广告public relations advertising 宣传publicity 公众publics 招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release广播媒介用语执行证明书affidavit of performance 受众构成audience composition受众占有率audience share 时间表avails 一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP千人成本CPM 累积听众数cumulative persons 累积收听率cumulative rating时段组合day-part mix 预定市场区域designated market areas 班车时间drive time首播辛迪加first-run syndication 毛评点gross rating points 开机家庭HUT形象移植imagery transfer 信息式广告informercial互相连接interconnect存货inventory 地方时间local time 赔偿条件make-goods 广播电视网networks网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate黄金时段prime time 节目式广告PLA 节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station 赞助sponsorship 点播广播spot announcement点播广播spot radio 受众总数total audience 总体受众计划total audience plan电视家庭TVHH 特高频UHF 甚高频VHF 广告网络ad networks广告查询ad request 横幅广告banner 阔幅说明书broadsides 手册brochures商业回邮件business reply mail 按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC 直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists 内部刊物house organs 互动电视interactive TV 互联网Internet互联网服务供应商Internet service provider 插播广告interstitial 关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker 邮件反应名录mail-response lists 明信片postcards 推播技术push technology 销售信函sales letters 搜索引擎search engines 邮简self-mailers 赞助sponsorship 公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media 全面登场full showing 全球定位系统GPS车内广告牌inside cards 100露出数100showing 户外媒介out-of-home media车体招贴outside posters 包装packaging 奖品premiums 产品安插product placement登场showing 看板spectaculars 标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券take-ones 出租车外壳taxicab exteriors终点站招贴terminal posters 30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows 交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure媒介策划用语广告印象advertising impression 广告反应曲线advertising response curve注意度attention value 受众audience 受众目标audience objectives 间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule 成本效益cost efficiency 单位成本cost per point千人成本cost per thousand 创意组合creative mix分布目标distribution objectives有效频次effective frequency 有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule 频次frequency总印象gross impressions 毛评点gross rating points 市场markets 组合mechanics媒介media 媒介策划media planning 媒介载体media vehicles 讯息力度message weight方法methodology 组合媒介法mixed-media approach 资金money 驱动值motivation value 看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy 近期策划recency planning 路障式roadblocking外溢媒介spillover media 增效效应synergy 电视户television households媒介运用用语发行量审核局ABC 出血bleed 批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit 分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date 彩色样品纸条color strip混合收费制combination rates 消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date 封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips 频率折扣frequency discounts黄金版位full position门式折页gatefold 地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert 加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA 媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB 上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts 初级发行量primary circulation 清样proof copy公告public notice 费率基准rate base 价目表rate card 阅读告示reading notice地区性刊物regional publications 任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate 赛蒙斯市场调查局SMRB 多胞胎版split runs 标准广告单位SAU 标准收费与数据服务公司SRDS标准型报纸standard-size newspaper 周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets 三维广告3-D ads纵向刊物vertical publication 数量折扣volume discounts 周报weekly newspapers销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion 竞赛contest联合广告cooperative/co-op advertising 优惠券coupons 顾客终身价值customer lifetime value 数据进入data access 数据管理data management 数据库database数据库营销atabase marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling 陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons 提前购买forward buying 广告插页free-standing inserts游戏game 店内样品试用in-store sampling 联络媒介linkage media 人员销售personal selling 售点材料point-of-purchase materials 什锦袋装样品polybagging 奖品premiums拉式战略pull strategy 推销奖金push money/spiffs 推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula 销售推广sales promotion样品试用sampling 货位津贴slotting allowance 抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion。
广告业常用英文术语
AA(Account Assistant)客户助理Action Plan 行动方案AD(Account Director)客户总监Add Value 附加价值Ads(Advertisement) 广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明CRM (Customer Relationship Management)客户关系管理Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划EDM(Email Direct Marketing)电子邮件营销Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其她材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China) 大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government) 政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA( Large Account) 大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business) 中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演ROI return on investment投资回报率Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SEM(Search Engine Marketing)搜索引擎营销SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理SEO(Search Engine Optimization)搜索引擎优化SMO:Social Media Optimization(社会媒体优化)Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式UEO (user experience Optimization)用户体验优化Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表,或客户执行。
8公关关系常用术语
公共关系行业产品标准术语（中英文对照表）Account assistant 客户助理Account executive 业务员Account manager 客户经理Account supervisor 客户主管Affiliate marketing 联盟营销Checks and balances 权力制衡Consensus 共识Corporate image 企业形象Crisis management 危机管理CSR corporate social responsibility 企业社会责任External marketing 外部营销IRO Investor relations officer 投资者关系专员Malpractice 玩忽职守MarCom marketing communication 营销传播Merchandize （用广告等方式）推销Moral dilemma 道德困境NGO non-governmental organization 非政府组织NPO non-profit organization 非盈利组织PR public relations 公关Press release 新闻稿Product rebranding 产品品牌重塑Product recall 产品召回Public interest 公众利益Public scrutiny 公众监督Punitive fines 惩罚性罚款Reputational damage 名誉损伤Statutory obligation 法定义务Sustainable development 可持续发展1.媒体关系MediaRelations2.媒体研究/Mediastudy3.媒体传播策略/Mediacommunicationsstrategy4.消费者触媒习惯/Consumers'Mediabehavioranalysis5.媒体关系评估/Mediarelationsevaluation6.媒体传播计划/Mediaplanning7.媒体关系管理/Mediarelationsmanagement8.媒体监测/Mediamonitoring9.传播绩效评估/Mediacommunicationsevaluation10.软文投放/AdvertorialPitching11.新闻发布/Pressrelease12.专访安排/Interviewarrangement13.稿件撰写/Pressmaterialsdrafting14.新闻剪报/Newsclipping15.活动管理EventManagement16.活动策略规划/Eventstrategy17.活动计划/Eventplanning18.活动管理/Eventmanagement19.活动绩效评估/Eventevaluation20.现场执行/On-siteexecution21.视觉创意/Visual&creative22.设计制作/Designing&Producing23.营销传播MarketingCommunications24.营销传播研究/Marketingcommunicationsstudy25.消费者调查/Consumersurveys26.营销传播规划/Marketingcommunicationsstrategy27.营销传播计划/Marketingcommunicationsplanning28.营销传播管理/Marketingcommunicationsmanagement29.传播绩效评估/Communicationsevaluation30.新产品上市/Newproductlaunch31.巡展活动/Roadshow32.促销活动/SalesPromotion33.企业传播CorporateCommunications34.企业传播规划/Corporatecommunicationsstrategy35.企业传播计划/Corporatecommunicationsplanning36.企业传播管理/Corporatecommunicationsmanagement37.传播绩效评估/Communicationsevaluation38.出版物制作/Publishing39.网站制作/websiteproducing40.内部传播InternalCommunications41.内部沟通体系/Internalcommunicationssystem42.员工意见调查/EmployeeSurvey43.内部传播规划/Internalcommunicationsstrategy44.内部活动计划/Internalcommunicationsinitiativeplanning45.内部传播计划/Internalcommunicationsplanning46.内部关系管理/Internalrelationsmanagement47.传播绩效评估/Communicationsevaluation48.内部活动/Internalevent49.团队建设/Teambuilding50.内联网建设/Intranetbuilding51.内刊制作/In-housejournal52.网络公关DigitalPR53.网络媒体研究/Digitalmediastudy54.网络受众分析/Digitalaudienceanalysis55.网络公关规划/DigitalPRstrategy56.网络传播计划/Digitalcommunicationsplanning57.网络媒体管理/Digitalmediamanagement58.网络舆情监测/Digitalmonitoring59.网媒绩效评估/Mediacommunicationsevaluation60.博客管理/Blogmanagement61.论坛管理/BBSmanagement62.S N S传播/Socialnetworksystemcommunications63.IM传播/InstantMessagecommunications64.搜索引擎优化/Searchenginesoptimizing65.网站设计/Webdesigning66.声誉管理ReputationManagement67.公关环境研究/PRcircumstancestudy68.企业公民政策/Corporatecitizenshippolicy69.领导人形象管理/CEOreputationmanagement70.企业新闻制度/Pressreleasemanagementsystem71.企业信息监测/CorporateInformationmonitoring72.领导人活动安排/CEO’sactivitiesarrangement73.投资者关系InvestorRelations74.投资者关系研究/Investorrelationsstudy75.投资者沟通体系/IRcommunicationssystem76.投资者关系规划/Investorrelationsstrategy77.投资者沟通计划/IRcommunicationsplanning78.定期信息披露/Informationdisclosure79.沟通绩效评估/Communicationsevaluation80.I P O传播/IPOcommunications81.路演/Roadshow82.年报制作Annualreportsproducing83.股东大会/Shareholdersconference84.公共事务PublicAffairs85.政府版图研究/Governmentchartstudy86.政策决策研究/Policy&decision-makingstudy87.政府关系规划/Governmentrelationsstrategy88.社区关系规划/Communityrelationsstrategy89.政府关系管理/Governmentrelationsmanagement90.社区项目管理/Communityprojectmanagement91.利益团体沟通管理/Stakeholderscommunicationsmanagement92.公益赞助/Sponsorship93.危机管理CrisisManagement94.危机管理体系/Crisismanagementsystem95.危机管理手册/Crisismanagementmanual96.危机模拟培训/Simulatedcrisistraining97.危机预警监测/Mediamonitoring98.危机对策方案/Crisismanagementsolution99.危机评估/Crisisevaluation100.危机处理/Crisismanagementexecution。
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接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。
策划(plan)：公关活动PR activity公关公司PR partner投标书tender book提案proposal公司介绍company profile公关策略PR Strategy传播策略communication strategyxx新闻宣传News communication about xx公关公司职责Responsibility of PR Agency传播目标Objective目标受众Target Audience传播现状分析Corporate Communication SWOT Analysis优势Strength (S)劣势Weakness (W)机遇Opportunity (O)威胁Threat (T)负责人Stakeholder新闻宣传News communication媒体沟通Media Communication新媒体开拓New Media Exploited最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environmentsxx上市后新闻宣传News communication after xx launch危机公关Crisis PR根据实际情况进行跟进处理Crisis management according to actual situationxx 舆论环境Public environment for xx核心媒体群策略Strategy of Key Media group结合实际需求进行新媒体开拓To exploited new media according to actual need强化媒体的掌控Strengthen the control of mediaxx 新闻资料准备News files preparation for xxxx 后续宣传Communication after xx区域性in local areas本月重点工作To-do list of this month其他工作 Others日常新闻宣传Daily news communication媒体分析Analysis of Media重点监测The key point monitor list媒体监测总结Monitor Conclusion意见领袖opinion Leader中坚力量core group传统核心团队Traditional Group新锐团队New core group出发点Basic point建立品牌形象 Set up the image今年的促销活动Promotional Activity of the Year吸引注意力的促销活动attention-grabbing promotional event 2008年公关环境PR circumstance 2008活动(event):合作项目cooperation project圆桌会议roundtable meeting会场布置Venue Arrangement设计方案Design proposal地面设计floorplan贵宾室VIP room签到处reception透视图perspective drawing指引牌设计directional signage design邀请函invitation单独插页a separate page inside折叠线folding line胸卡breast-card备选设计方案alternative design背景设计backdrop designxx 后期维护工作(相册制作等)Maintenance work after xx(picture files made ) 活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up活动内容和细节建议Event Detail Recommend活动(形式)策划Event Plan活动(线下：会展、路演、促销等)Eventsxx 成员小型媒体沙龙xx member media salon华南媒体沙龙活动Huanan media salon event媒体食宿安排Accommodation Arrangement参加规则Rules of entry礼物建议Gift Recommend颁奖时间Awards Presentation相关网页的设计制作 Homepages Design and Production颁奖仪式场地安排Awarding Ceremony Venue Arrangement现场活动执行支持On-Site Support支持材料/辅助材料Support material活动后分析总结报告After-Event Summary Report访问日程Visit Agenda日程Agenda地点Venue现场制作物设计制作Decoration Design and production设计作品制作并完成Design work finalizationlogo的设计制作Designing and making the the logo of xxxx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project电子杂志的设计制作并提交The on-line journal design and completionxx 前期准备工作Preparation work for xxxx 跟进工作Some following work about xxxx vi设计制作 The VI design about xx执行(exect):中国国内媒体Chinese domestic media业内、商贸媒体Industry/trade media大众媒体General media国际媒体中国通讯员China based international correspondents中国主流媒体China key media核心媒体拜访Visit Key Media政府Government主要传播信息Key Message摘除网络负面声音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog媒体邀请(待定)Media Invitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media listrecommend/invitation letter/invite follow up)活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up媒体食宿安排Accommodation Arrangementxx 项目，发布频次7篇，传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 wordsxx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words费用预算(budget):合同contract税费 tax入场费entry fee基础公关费用明细表Budget List on Basic PR Expenses媒体维护费用expense on media relations maintenace危机公关费用expense on crisis management政府公关费用 expense on government relations公关培训费用expense on public relations training新闻稿撰写费用expense on news articles writing月服务费用 expense on PR.service费用总计total expenses序号order项目program费用预算budget项目说明explanations服务费用service fee其他相关：窄播Narrowcasting新闻发布News release有新闻价值的Newsworthy在线沟通On-line communications在线媒体关系On-line media relations 在线监测On-line monitoring在线宣传Online publicity评论文章Op-Ed说服 Persuasion产品宣传信 Pitch letter专题报告Position paper新闻发布会Press conferences媒体监测Press monitoring媒体关系Press relations新闻界Press印刷媒体Print media印刷出版物Print publications产品促销Product promotion产品宣传Product publicity项目小组Project team公众抱负Public aspiration公众态度Public attitudes公众意识Public awareness公共事务管理 Public issues management公众情绪Public mood公众需要 Public need舆论Public opinion公共政策预测Public policy forecasting公关广告Public relations advertising公关公司 Public relations agency公关咨询与调研 Public relations counseling and research 公关部 Public relations department公关目标/战略 Public relations objectives/strategies公关计划Public relations plan公关方案Public relations programs公关策略Public relations tactics公众意见Public sentiment公益宣传广告Public service announcement宣传Publicity问卷 Questionnaire监管当局Regulatory authorities调研Research危机沟通Risk communication摘要文章Round-up article促销Sales promotion样本 Sample卫星连线访谈Satellite media tours轰动手法Sensationalism形势分析Situational analysis社会预期Societal expectations软性新闻Soft news特殊利益团体Special interest groups 演讲 Speech演讲稿写作Speech-writing扭曲事实Spin代言人 Spokesperson备用声明Standby statement股东Stockholders托词Subterfuge上下级沟通Supervisory communications 供应商Suppliers调查Surveys电台访谈节目Talk radio目标受众Target audience电话沟通Telephone communication第三方认可Third-party endorsement 高层管理Top management行业协会Trade associations行业展览Trade show真相Truth电视访谈TV interviews双向沟通Two-way communication价值观Value视讯会议Video conferences视讯发行Video news releases网络公关Web relations网上新闻室Web site newsroom网站 Web site国际互联网World Wide Web写作Writing。