新编剑桥商务英语unit_921319ppt课件ppt课件
新编剑桥商务英语（高级）第三版1.2-1.3教学文案
新编剑桥商务英语（高级）第三版1.2-1.3教学文案新编剑桥商务英语(高级)第三版1.2-1.31.2Asking and answering questionAn environmental accidentThe Daily ReporterTankerGrounded200 tonnes of oil leak into sea1 .Following this news announcement a journalist interviewsa spokesperson from the company that owns the tanker. Listen to the interview.1 What caused the accident?2 How many accidents has the ship been involved in?3 Does the spokesperson come out of it well?2Complete the questions the journalist asks.1 how this happened?2this isn't the first time this particular ship has been in an accident3And to do to limit the damage?4 this kind of accident is acceptable?5 It's a PR disaster for your company,Indirect questions3 Look at exercise 2. Study the structure of the indirect questions in sentences 1 and 4,and the tag questions in sentences 2 and 5.4 Convert the following questions into indirect questions.0 How many years' experience do you have in customer service?Can you tell me how many years' experience you have in customer Service?1 Where have you worked before?I'd be interested to know2 Are you an ambitious person?Would you say3 Have you gone as far as you can in your present job?Do you think ?4 Who are our main customers?Do you know ?5Convert the following questions into tag questions.0 Are you interested in a full一time job?You're interested in a full-time job ,are not you?1 Are you married?2 Can't you start tomorrow"?3 have you only worked for smaller companies?4 Did you manage to find our offices easily'?5 Is this your first real job?6 Would you be able to work part-time?A job interview6 How would you feel if you were asked these questions? How would you reply?1 Can you tell me why you think you'll be good at this job?2 Why should I employ you?3 You don't have much experience in this field, do you?4 You've taken quite a lot of time out from work .Why is that?5 You are quite a quietly-spoken person. Do you have trouble asserting yourself?G Now, your last job. Did you choose to leave?7 And what do you know about our company?8 So tell me what you did yesterday.7 Work with a partner. Each choose one of the following jobs to be interviewed for. Prepare five questions each and then lake it in turns to adopt the role of interviewer and interviewee. Try to put your interviewee `on the spot: firefighter restaurant manager web designerfundraiser for local sports club trainee investment advisor1.3Reading Test: Introduction andPart OneThe Reading Test has six parts, in which there are a total of 52 questions, and Lasts one hour. It carries 25% of the total marks. The texts are all business-related and vary between 150 and 500 words in length. Each part tests a particular reading skill or understanding of language structure.In the exam, you have an hour to read over 2,000 words, so try to develop your reading speed. The only way to do this is to practise:.Read English business texts, e g Time, Newsweek..Get your news from English Internet sites, e g the BBC, CNN.Part Text tune Skill focus Task1 Single text or 5 Beading for global meaning; Matching summariesshort texts (450 summarising to each section of textwords2 Single text (460- heading for detail; Inserting missing500 words) understanding structure sentences into text3 Single text(500- Reading for general meaning 4-part multiple choice600 words) and specific detail comprehension question4 Single text (250 Understanding meaning and Gap-fill; multiplewords) grammar of individual words choice (4-choice)5 Single text (250 finding missing words to Open gap-fill onewords} give meaning and cohesion Word per gap)6 Single teat (150- understanding grammatical Identifying incorrect of200 words) structure unnecessary wordsPast OnePart One is a test of reading for gist or global meaning. five texts or sections have to be matched to live sentences that summariese the general view being expressed in each. Follow these steps·Read the instructions twice and make sure you understand the context of the passages) and what you are being asked to do..Do not read the summaries first.·Bearing in mind what general information you are looking for, read the firsttext }umlthen try to summarise, in your head, the general view it expresses.·Now read the summaries and lind the one chat matches your own mental summary. ·repeat this procedure for each of the other four texts.summarising1 Write a one-sentence summary for this passage. Compare your answer with your partner.I favour a direct approach to interviewing where the questions really put the candidate under pressure and test their reactions. If you look at manuals on interviewing technique, you'llfind that most advise you first to make the candidate feel at ease, and then to ask open-ended questions that give them the freedom to tall; and express themselves as they would like. But I think we're being far too nice here. By allowing people to dictate the direction of the interview, we run the risk of not discovering who they really are and wasting everyone's time.2 Following the approach described above, do this Reading Test Part One. Give yourself about twelve minutes.PART ONEQuestions 1-8. Look at the sentences below and at the five extracts from an article on employee motivation..Match each statement 1-8 to one of the extracts (A, B, C, D or E)..you will need to use some of the letters more than once..There is an example at the beginning (0).Example:0Job satisfaction is the key to an employee's motivation. D1 Companies usually try to motivate employees with extra payment or verbal praise.2Financial rewards don't work so well when the manager assesses performance himself3In the end, motivation has to come from the person himself.4Loyalty and commitment are two different things.5Employees are committed when they understand and believe in the company's aims. 6Most employees see rewards as an end in themselves.7How well you work does not depend on how good your working conditions are.8Good relations between managers and workers create theright working environment AFundamental to the issue of motivation is the distinction between employee loyalty to the company and employee commitment. Employees feel loyal when they feel comfortable and well looked after job security, reasonable conditions of pay, generous holiday entitlement, medical insurance and a good pension. Without these conditions an employee will feel neither loyalty to the company nor any motivation to work. But it is also possible that even with good conditions, the employee may not feel motivated. This is because performance is not directly related to working conditions: an employee can feel secure. whether he works hard or notBMotivation has more to do with commitment to the job. The conditions that produce commitment are different from those that inspire loyalty. Committed employees will have a clear sense of the goals of the company and understand their part in contributing to achieving them. Moreover, they will believe that these goals are worth working for: they will derive job satisfaction from what they do. So companies who want a motivated staff ought to be spending their time thinking about their goals and communicating these with enthusiasm to their staff.CInstead, the motivation debate seems to focus on rewards, either financial or non-financial. For example money is commonly used as an incentive for sales people or others with measurable targets to reach. Sometimes it is also used to reward employees whose performance has been evaluated subjectively by a line manager. This is less satisfactory. Verbal commendation is also used to motivate, from a simple word of encouragement in theemployee's ear to a public award ceremony.DBut do all these types of rewards motivate people? Well yes, they do. They motivate them to get rewards. What they don't necessarily do is motivate them to be a committed employee and do a good job. What really motivates people is the level of satisfaction they find in their work. As Herzberg famously put it: 'If you want people motivated to do a good job, give them a good job to do‘ESo the real motivators are things which are intrinsic to the job: that the employee feels part of a unit that is working towards something worthwhile. And from this as long as communication between employee and management is open and respectful, will come recognition for good work, advancement in the company and personal growth. Thebest that companies can do is to create such an environment and then hope that within it people are able to motivate themselves。
新编剑桥商务英语unit演示文稿
❖Briefcase 手提箱 ❖Take …off将…取走 ❖Strip 条状物， paper strip 纸条 ❖Smell of…
▪ Sugar and butter 带有黄油味道的香甜气息 ❖ Fragrance芳香，花香 ❖ScentAir 芬芳空气
▪ The scent of a woman ❖Brand identity 品牌识别
❖Para 6
▪ Smell has a greater impact on purchasing than everything else combined. If something smells good, the product is perceived as good.
▪ 气味对于购买欲望的影响比所有其他影响因素 结合起来影响都打。一个产品如果闻起来舒服 ，人们就会认为他是好产品
❖Fragrance as a marketing tool ▪ Sony ▪ Doubletree Hotel ▪ Proctor and Gamble
❖Para 3 ❖Custom 定制的 ❖Quadruple 成为四倍的 ❖Para 4 ❖Liquid aroma 芳香剂 ❖ Cartridge芯式容器，套筒 ❖ Dial调节控制器 ❖Refill 重新装满 ❖Out-of-the-way 偏僻的，不为人知的
▪ 走在前台四周的人会闻到芬芳空气公司生产的巧克力碎 饼香味
Language points
❖What is that smell? ▪ 那是什么味道？ ▪ 闻香而动 ▪ 香气与品牌
Para 1
▪ Van Epps 范艾普
• Bree .Van De Camp _<desperate housewhife> • 布里范德坎普
新编剑桥商务英语unit-3-PPT课件
.
6
Vocabulary: we wanna hold your hand
• profit margin ['prɔfit] ['mɑrdʒɪn]利润率， 利润幅度，利差
• credit rating ['kredit]信用度，信用评级 • franchise agreement 特许协议 • brand name [bræ nd]品牌名称 • financial assistance [fai'nænʃəl]
[ə'sɪstəns]金融支持
.
7
Vocabulary: We wanna hold your hand
• franchisee n. [,fræntʃaɪ'zi] (公司的分店、 零售店或联号商店的）特许经营者，加 盟者
• trademark n. ['tred,mɑrk]商标
• ludicrous adj. ['ludɪkrəs]荒谬的，可笑的
• partnership [‘pɑ:tnəʃip]合伙经营
• franchise ['fræntʃaiz] 连锁店，特 许经销权，特许经营
.
3
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
Do you know them?
hamster
fish
budgie
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
rabbit
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件 join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件 join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件 join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件 join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件 join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件 join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
join in剑桥版三年级下册英语：Unit 1 Pets 3PPT名师课件
HTaovIbehyya’osuvefgiosgthaotpiseat？ypYeeesltl,o.I wha.ve . WMhIIaatttliiiisnssi’tsa_？r__a__b__b._it. Ais _w__h_i_te. . WhIatlcoovloeurmisyit _？_I_t .is ___ .
剑桥商务英语教程ppt课件精选全文
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
新编剑桥商务英语初级PPT
What have you learned from the test:
Everything has a rule: How to talk, How to write, How to listen, How to behave In business circumstance
Could
you describe your internship in summer holiday?
What department I work in?
1. I am responsible for invoicing our customers. －－－Accounts clerk in finance department 2. I‟m in charge of planning the training programme for next year. －－－Trainer in HR department 3. I deal with customer problems. －－－After-sale clerk in sales department 4. I‟m responsible for buying raw materials. －－－purchasing officer in finance department 5. I‟m in charge of software development. －－－ Technician in production department 6.I‟m running a course for the new sales reps（销售代表） －－－sales manager in marketing department
The differences between memos, notes and notices Notice: Not addressed to anyone in particular,
新编剑桥商务英语unit1PPT教学课件
I wish I had my own space. I have to carry everything around in my bag and sometimes there’s nowhere to sit.
hot-desking
18
I like it because it’s only for a couple of months and I’m saving up to go round the world.
temping
19
The only problem is sleeping. Your body never knows if it’s night or day!
shift-work
20
It can get a bit lonely at times. And I miss my colleagues and all the office gossip.
6
弹性工作时间（flexitime），亦作flextime 或 flexible working hours ，就是将员工工 作时间分为核心时间和弹性时间。核心时间（例 如早上10点到12点，下午2点到4点）为员工必 须工作时间，其余时间定为弹性时间，即员工自 己选择的工作时间， 这样员工可灵活决定上下班 时间。员工每天工作时间相同（例如每天8小 时），但实际到公司上班的时间每天不同。
0 freelance
B You sell your work or services to a number of different companies.
1 teleworking 2 job-sharing 3 shift-work
C You work for different companies for a short time without a permanent contract.
新编剑桥商务英语unit_9
salary is 5,000 yuan working as a journalist. She regularly stops by the boutiques 5.
which And her fashion collection, whose includes names such as Chanel, Burberry and 8.
where Prada, is far from unique in a country why the proportion of luxury goods purchased 9.
0. When that many people visit cities in China, they are still surprised to see the luxury which
00. brands who normally fill the fashion boutiques of New York and Paris. But in a 1. where
country which more and more young people have become big-spending consumers, 2. who
the world’s top brands attract twenty- and thirty-somethings what, in a recent survey, 3. whose
2. Read the following article and write in the correct letter, A-G, for the missing phrases.
年新编剑桥商务英语PPT课件
Listening
• Listen to five short recordings. Which of the benefits and incentives in exercise1 is each person referring to? Speaker 1:__c_om__pa_n_y_c_a_r__________ Speaker 2:__f_le_x_ib_l_e_w_o_rk_i_n_g _h_ou_r_s___ Speaker 3:__p_ar_e_n_t_al_l_ea_v_e_________ Speaker 4:__a_n_im_p_r_e_s_si_v_e_jo_b__ti_t_le___ Speaker 5:__a_p_e_n_si_o_n____________
An Overview of Unit Two
第1页/共53页
第2页/共53页
2.1 Business Topic Company Benefits
第3页/共53页
Vocabulary: Benefits and Incentives
Q: What would you take into account when
第7页/共53页
Speaker 4 I’ve just been promoted form Assistant IT Technician to Chief Operational Network Administrator. It means I get a bit of a pay rise and new business cards with my name on. I’m not sure if I get my own office though. Speaker 5 The problem for me is that I won’t have enough to live on when I’m 60 and I can’t afford a private plan. So I’ll probably try and keep working for a few more years, and anyway, I heard the government is planning to rise the age of retirement.
新编剑桥商务英语初级-PPT课件
Grammar: The Present Continuous 现在进行时
The present continuous is used to talk about （现在进行时用于描述） An ongoing action which is happening around this time（说话时正在发生的动作） An action that is happening now, at the moment of speaking（表示说话时持续进行的动作） A temporary activity（表示当前一段时间或现阶段 正在进行的动作） A fixed arrangement in the future （表示安排好即将发生的动作。一般指在最近按计划或 安排要进行的动作。）
Listening: New Projects 新工程
Focus 学习重点 Get some information in details from the conversation (1) the relationship between the two speakers (2) the place of the conversation (3) the new projects
Vocabulary on jobs
resign from a job 辞职 be laid off 下岗 be unemployed 失业 be out of work 失业 job hopping 跳槽
2.2 Making arrangements 日程安排
Focus 学习重点
熟悉与日程安排相关的词汇 学习并掌握如何进行日程安排的相关技能 练习在听力过程中寻找具体信息 学习掌握各类时间介词的用法 掌握回执的写法
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Module 9
无忧PPT整理发布
.
1
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
3
.
Hale Waihona Puke 2. Read the following article and write in the correct letter, A-G, for the missing phrases.
4
.
What’s that smell?
David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, breathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ company ScentAir Technologies and used to improve brand identity.
2
.
Reading: What’s that smell?
1. What is your favorite brand of …? • coffee? • soap? • clothes? Tell your partner and explain why you choose that particular brand. Is your choice product or service because of its smell?
Some companies want to make shoppers wait around longer in the hope they will spot something to buy. It seems to have worked at the Hard Rock Hotel in Orlando, (5)________. Sales jumped 45% in the first six months after a ScentAir device was installed. Westin Hotels and Resorts contacted ScentAir for a white tea fragrance to put in its 127 properties. Added to this, the hotels have just started selling white teascented items, including $36 candles.
A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the-way ice cream shop
B. that his grandmother used to make
ScentAir first started putting that attitude into bottles (3)___________. ScentAir will change as much as &25,000 to create a custom blend, (4)______. This year turnover has quadrupled as more marketers use scents to distinguish their brands.
Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers ‘in the mood’ for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2)_____. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. ‘What’s better than having a brand people want to use because of fragrance?’
C. which typically includes more than six smells
D. whose recently-introduced cell phone keypad was lavender-scented
E. when it began twelve years ago
F. why so many companies are now associating brands with a scent 5G. who walk around.reception will get a whiff of a chocolate chip cookie