The_British_Media_(英国的媒体)
合集下载
英国媒体简介ppt课件
发行量与影响力
全球发行量超过100万册，在西方主流社会中具有重 要影响力。
《新政治家》
政治类新闻杂志
专注于政治领域的报道和分析，涉及国内外政策、政治人物、国际 关系等。
创刊于1952年
以独特的政治视角和深入的分析评论为特点，在英国政治界具有较 高声誉。
发行量与影响力
在英国国内发行量较大，对英国政治生态具有重要影响。
起源与发展
英国媒体起源于16世纪的报纸和印刷术，逐渐发展成为 全球领先的媒体产业。
01
电视时代
20世纪50年代，英国电视业开始起步， 逐渐成为人们获取信息和娱乐的重要渠 道。
02
03
网络时代
20世纪90年代，互联网技术的发展使 得英国媒体进入了一个全新的时代， 各种网络应用如雨后春笋般涌现。
02
英国的主要报纸
观点。
03
专业化
英国媒体高度专业化，不同类型的媒体针对不同的受众群体。例如，一
些报纸和电视频道专注于政治和经济报道，而其他媒体则专注于娱乐、
体育或时尚等领域。
英国媒体的影响
社会影响力
英国媒体对社会发展具有重要影响。它们通过报道和讨论社会问题，引发公众关注并推动社会变革。 此外，英国媒体还对文化传承和创新产生积极影响，为人们提供了了解和欣赏不同文化的机会。
专业金融报纸
专注于金融领域的报道和评论，提供专业的金融市场分析和宏观 经济解读。
国际化视野
以国际化的视野关注全球金融市场和经济发展趋势，为读者提供 全球化的金融资讯。
高品质读者群体
拥有大量高净值、高学历的读者群体，以企业和金融界人士为主 。
《每日电讯报》
地方特色
以地方新闻和特色报道为主，关注地方政治、经济和文化发展， 具有较强的地方特色和文化底蕴。
全球发行量超过100万册，在西方主流社会中具有重 要影响力。
《新政治家》
政治类新闻杂志
专注于政治领域的报道和分析，涉及国内外政策、政治人物、国际 关系等。
创刊于1952年
以独特的政治视角和深入的分析评论为特点，在英国政治界具有较 高声誉。
发行量与影响力
在英国国内发行量较大，对英国政治生态具有重要影响。
起源与发展
英国媒体起源于16世纪的报纸和印刷术，逐渐发展成为 全球领先的媒体产业。
01
电视时代
20世纪50年代，英国电视业开始起步， 逐渐成为人们获取信息和娱乐的重要渠 道。
02
03
网络时代
20世纪90年代，互联网技术的发展使 得英国媒体进入了一个全新的时代， 各种网络应用如雨后春笋般涌现。
02
英国的主要报纸
观点。
03
专业化
英国媒体高度专业化，不同类型的媒体针对不同的受众群体。例如，一
些报纸和电视频道专注于政治和经济报道，而其他媒体则专注于娱乐、
体育或时尚等领域。
英国媒体的影响
社会影响力
英国媒体对社会发展具有重要影响。它们通过报道和讨论社会问题，引发公众关注并推动社会变革。 此外，英国媒体还对文化传承和创新产生积极影响，为人们提供了了解和欣赏不同文化的机会。
专业金融报纸
专注于金融领域的报道和评论，提供专业的金融市场分析和宏观 经济解读。
国际化视野
以国际化的视野关注全球金融市场和经济发展趋势，为读者提供 全球化的金融资讯。
高品质读者群体
拥有大量高净值、高学历的读者群体，以企业和金融界人士为主 。
《每日电讯报》
地方特色
以地方新闻和特色报道为主，关注地方政治、经济和文化发展， 具有较强的地方特色和文化底蕴。
TheBritishMedia媒体PPT课件
17
18
Left wing : The Guardian
——suggest someone who is left wing and liberal in their politics, and interested in society and social issues.
(soft on crime, feminist, interested in green politics)
3
The second most popular pastime
For most British people, most days begin with a look at the morning newspaper. On an average day, 90% of Britons over the age of 15 read a national or local paper.
7
The Observer观察家报
➢ It first appeared in 1791. ➢ It is published every Sunday. ➢ It is the world’s oldest Sunday newspaper.
8
9
The Times
It began publishing in 1785. It is the United Kingdom’s oldest daily
The British Media
➢British Newspapers ➢The Broadcast Media
1
How do British people spend their free time? Watch television Read newspapers Listen to the radio
18
Left wing : The Guardian
——suggest someone who is left wing and liberal in their politics, and interested in society and social issues.
(soft on crime, feminist, interested in green politics)
3
The second most popular pastime
For most British people, most days begin with a look at the morning newspaper. On an average day, 90% of Britons over the age of 15 read a national or local paper.
7
The Observer观察家报
➢ It first appeared in 1791. ➢ It is published every Sunday. ➢ It is the world’s oldest Sunday newspaper.
8
9
The Times
It began publishing in 1785. It is the United Kingdom’s oldest daily
The British Media
➢British Newspapers ➢The Broadcast Media
1
How do British people spend their free time? Watch television Read newspapers Listen to the radio
A brief introduction about the British Media 英美概况
Internet
Redwatch Redwatch is a British website associated with members of the far-right British People's Party. It publishes photographs of, and personal information about, alleged far left and anti-fascist activists. It typically targets activists in political parties, advocacy groups, trade unions and the media.
A brief introduction about the Media of the United Kingdom
Broadcasting
Television 电视 Radio 电台
Press
Newspapers 报纸 Magazines 杂志 Internet 互联网
the media are central to British leisure culture
Here are some pictures of the office of the BBC
BBC服务之电台广播 BBC服务之电台广播ຫໍສະໝຸດ BBC纪录片 BBC纪录片
《恒河》 勒比
《地平线： 超大质量黑洞》
《活力星球》
《百慕大三角洲之谜》 《野性加
《星际漫游》
《探潜鲨鱼火山》
《太空漫游》
《神秘的玛雅》
Newspapers are traditionally categorized into two types in the United Kingdom. Broadsheets which are larger in size and are seen as being more intellectual and upmarket; and tabloids which are smaller in size and seen as being more downmarket than broadsheets, containing more stories about celebrities or gossip. However, some broadsheet papers, such as The Times and The Independent have recently switched to a smaller size, preferring to call themselves compact rather than be stigmatised by the tabloid label.
Unit-9-britishmediaPPT课件
unit-9-britishmediappt课件 britishmedia massmedia communicationdesigned vastaudience without any personal contact between examplewould include newspapers, magazines, radios mediamass media press broadcasting newspaper magazine radio television media(p.130-131) 1.the degree media:1st tv2nd: newspaper 3rd: radio eurostatsurvey, roughly 45 per cent britishused leisuretime watchtelevision; 24 per cent freetime socializing; 22 23per cent 10per cent variousother activities music,reading, eating out gardening).thus, media britishleisure culture. 2.thefunction media"…provide entertainment; information about political socialissues; weather reports; carry advertising; education; provide writeletters seekadvice; engendering nationalculture…" 130-131)entertaining informing educating britishnewspapers ----one world'soldest established newspaper industries (p.131) national dailies date national dailies date times1785 daily express 1900 guardian1821 daily mirror 1903 dailytelegraph 1885 sun1964 financialtimes 1888 dailystar 1
unit 9 British media
Unit 9 The British Media
The British Media
• Popularity and functions of media • British newspapers • The broadcast media
Popularity and functions of media
3）provide weather reports 4) carry advertising 5) provide a forum论坛 for people to write letters or phone in to express their views or seek advice 6) The media also play an important role in engendering造成 a national culture.
British Newspapers
• Introduction • The British are the most voracious newspaper readers in the world. For most British people, most days begin with a look at the morning newspaper. On an average day, 90% of Britons over the age of 15 read a national or local paper. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work and on the way back home. About 60% of people read a national daily paper, and 70% a national Sunday.
The British Media
• Popularity and functions of media • British newspapers • The broadcast media
Popularity and functions of media
3）provide weather reports 4) carry advertising 5) provide a forum论坛 for people to write letters or phone in to express their views or seek advice 6) The media also play an important role in engendering造成 a national culture.
British Newspapers
• Introduction • The British are the most voracious newspaper readers in the world. For most British people, most days begin with a look at the morning newspaper. On an average day, 90% of Britons over the age of 15 read a national or local paper. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work and on the way back home. About 60% of people read a national daily paper, and 70% a national Sunday.
Unit 8 The British Media
Law-libel - obscenity
Readers
DIFFERENCEC BETWEEN BROADCASTING AND PRINT
Newspapers
Organization (ownership; structure)
Regulation
Privately owned, often part of large conglomerates, much of revenue obtained from advertising Numerous titles available No direct government interference
BBC
The BBC is better at selling Britain by not selling Britain.
• BBC 1 and BBC 2 are the BBC's flagship television channels. • Several digital only stations are also broadcast: BBC 3, BBC 4, BBC News, BBC Parliament, two children's channels, CBBC and C Beebies. • The BBC has 5 major national stations: Radio 1 ("the best new music and entertainment") Radio 2 (the UK's most listened to radio station, with 12.9 million weekly listeners) Radio 3 (classical and jazz music) Radio 4 (current affairs, factual, drama and comedy) Radio 5 Live (24 hour news, sports and talk)
THE BRITISH MEDIA
There are 10 different daily national papers, that is, newspapers which are available throughout the country and cover issues of national importance. About half of these are usually referred to as “the quality press” or “the broadsheets” (because they are printed on large-size paper.) The quality press carry more serious and in-depth articles of and social importance.
THE BRITISH MEDIA
Go over the following focal points before reading the text • popularity and functions of the media • The quality press • The Observer • The Times • The Guardian • The Telegraph • The Financial Times • Tabloids • Television and radio • The Broadcasting Corporation (BBC) • The independent Television Commission
The average Telegraph reader ,on the other hand, will tend to support tough sentences for criminals, be unsympathetic to single mothers and favors free enterprise over social programmer. The other category of national newspapers is “the tabloids”, smaller format newspapers with color photos and catchy headlines. They are often ceal in scandals and gossip, usually about famous people .
The British Media--me
The Broadcast Media
The Broadcast Media
Hale Waihona Puke The British Broadcasting Corporation — more familiarly known as the BBC or even “the Beeb”— is Britain’s main public service broadcaster. The BBC currently has 2 channels. BBC 1 specialize in shows with broad appeal, such as sport, entertainment, current affairs, drama and kids shows.
Chapter IV
The British Media
ChapterⅥ The British Media
For most British people, most days begin with a look at the morning newspaper.
On an average day, 90% of Britons over the age of 15 read a national or local paper.
The British Media
And in the evening, most Britons settle down to watch some television: 96% of the population watch TV at least once a weak, making it Britain’s most popular leisure activity. The third most popular pastime, is listening to the radio. It is obvious then, that the media are central to British leisure culture.
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Advertising Standards Board (广告标准委员会）
Controversial Benetton ad designs
British newspaper culture is unusual(不常见的） in the extent to which class and educational differences are reflected in the newspapers people read
The power of the press
Politics
Watchdog（监督者） function: offer the electorate objective reports (the importance of free press to the functioning of parliamentary democracy)
The media is central to British leisure culture
The degree of popularity of the media in UK: 1st : TV 2nd: newspaper 3rd: radio
The functions of the media
The Observer is its sister paper
Sunday
The Gutter Press
Tabloid: It is a smaller format newspaper with colour photos and
catchy headlines. It carries scandals and gossip usually about famous people so as to attract readers. Stories are short, easy to read and often rely more on opinion than fact.
The News of the World
It began publishing as a paper in 1843. It gives great coverage on crime, sport and sex stories. By the 1930s it was Britain’s most popular Sunday paper, selling 3.4 million copies each week. It now sells about 4.7 million papers each week, and is Britain’s biggest seller.
late 18th & early 19th century Reasons:
Britain began to industrialize The democratic franchise(选举权） was extended Literacy （识字）level rose The Observer (1791): the world’s oldest national paper The Times (1785): the UK’s oldest daily newspaper
The Daily Telegraph
Founded in 1855, it is a daily morning broadsheet（大幅印刷） newspaper distributed throughout the United Kingdom and internationally and it is for its centre-right and conservative stance
In January 2009, the Telegraph was the highest selling newspaper among British broadsheets
The Times
/tto/news/
It is a daily national newspaper published in the United Kingdom since 1785
Founded in 1821, it is known for its leftof-centre political stance. At the 2010 election it supported the Liberal Democrats.
The Guardian is “a paper that will remain bourgeois to the last” .
The Guardian
/
It (formerly known as The Manchester Guardian) is a British national daily newspaper owned by the Guardian Media Group.
The quality press(严肃的报纸) or the broadsheets
The gutter press(低级趣味报纸) or the tabloids
The Quality Press
The quality press carry more serious and in-depth articles of particular political and social importance
The Times (daily quality newspaper):
The Sunday Times (weekly quality newspaper):
The Sun (daily popular newspaper):
பைடு நூலகம்
The Independent (daily quality newspaper):
The Daily Mirror (daily popular newspaper):
Liberal-socialist
The Guardian (daily quality newspaper):
Other information about British newspaper
Officially speaking the British newspapers are free from government control and censorship （新闻检 查）and can print what they like, but many British laws limit the freedom of newspapers.
The media are also affected by Official Secret Act (官方保密法案).
provide entertainment; information about political and social issues; weather reports; carry advertising; education; provide a forum for people to write letters or phone in
They also carry reviews and feature articles about high culture and will generally be read by a well-educated, middle class audience
The Daily Telegraph《每日电报》 The Times《泰晤士报》 The Guardian 《卫报》 The Observer《观察家报》
to express their views or seek advice; engendering a national culture
British Newspapers
It has one of the world’s oldest established newspaper industries;
How many media types do you know? What are they?
What’s the function of media?
Division of media
Media
Television
Radio Newspapers, magazines
Popularity of the media
Unit 9 The British Media
Focal points
1. Popularity of the media (媒体的受欢迎程度) 2. The quality press (优质报章) 3. The Observer 《观察家报》 4. The Times 《泰晤士报》 5. The Guardian 《卫报》 6. The Telegraph 《电讯报》 7. The Financial Time《金融时报》 8. The tabloids (小报) 9. Television and radio (电视和无线电) 10. The British Broadcasting Corporation (BBC) (英国广播公司) 11. The Independent Television Commission (独立电视委员会)
Business
Inform potential customers about their products and services, so the advertising business was born
Advertising Code (广告法规AC)
In Britain, most advertising is carried in newspapers. All media must follow AC It makes sure that all advertisements are legal, decent, honest and truthful All advertisements should have a sense of responsibility for consumers and society All should respect the principles of fair competition.
Controversial Benetton ad designs
British newspaper culture is unusual(不常见的） in the extent to which class and educational differences are reflected in the newspapers people read
The power of the press
Politics
Watchdog（监督者） function: offer the electorate objective reports (the importance of free press to the functioning of parliamentary democracy)
The media is central to British leisure culture
The degree of popularity of the media in UK: 1st : TV 2nd: newspaper 3rd: radio
The functions of the media
The Observer is its sister paper
Sunday
The Gutter Press
Tabloid: It is a smaller format newspaper with colour photos and
catchy headlines. It carries scandals and gossip usually about famous people so as to attract readers. Stories are short, easy to read and often rely more on opinion than fact.
The News of the World
It began publishing as a paper in 1843. It gives great coverage on crime, sport and sex stories. By the 1930s it was Britain’s most popular Sunday paper, selling 3.4 million copies each week. It now sells about 4.7 million papers each week, and is Britain’s biggest seller.
late 18th & early 19th century Reasons:
Britain began to industrialize The democratic franchise(选举权） was extended Literacy （识字）level rose The Observer (1791): the world’s oldest national paper The Times (1785): the UK’s oldest daily newspaper
The Daily Telegraph
Founded in 1855, it is a daily morning broadsheet（大幅印刷） newspaper distributed throughout the United Kingdom and internationally and it is for its centre-right and conservative stance
In January 2009, the Telegraph was the highest selling newspaper among British broadsheets
The Times
/tto/news/
It is a daily national newspaper published in the United Kingdom since 1785
Founded in 1821, it is known for its leftof-centre political stance. At the 2010 election it supported the Liberal Democrats.
The Guardian is “a paper that will remain bourgeois to the last” .
The Guardian
/
It (formerly known as The Manchester Guardian) is a British national daily newspaper owned by the Guardian Media Group.
The quality press(严肃的报纸) or the broadsheets
The gutter press(低级趣味报纸) or the tabloids
The Quality Press
The quality press carry more serious and in-depth articles of particular political and social importance
The Times (daily quality newspaper):
The Sunday Times (weekly quality newspaper):
The Sun (daily popular newspaper):
பைடு நூலகம்
The Independent (daily quality newspaper):
The Daily Mirror (daily popular newspaper):
Liberal-socialist
The Guardian (daily quality newspaper):
Other information about British newspaper
Officially speaking the British newspapers are free from government control and censorship （新闻检 查）and can print what they like, but many British laws limit the freedom of newspapers.
The media are also affected by Official Secret Act (官方保密法案).
provide entertainment; information about political and social issues; weather reports; carry advertising; education; provide a forum for people to write letters or phone in
They also carry reviews and feature articles about high culture and will generally be read by a well-educated, middle class audience
The Daily Telegraph《每日电报》 The Times《泰晤士报》 The Guardian 《卫报》 The Observer《观察家报》
to express their views or seek advice; engendering a national culture
British Newspapers
It has one of the world’s oldest established newspaper industries;
How many media types do you know? What are they?
What’s the function of media?
Division of media
Media
Television
Radio Newspapers, magazines
Popularity of the media
Unit 9 The British Media
Focal points
1. Popularity of the media (媒体的受欢迎程度) 2. The quality press (优质报章) 3. The Observer 《观察家报》 4. The Times 《泰晤士报》 5. The Guardian 《卫报》 6. The Telegraph 《电讯报》 7. The Financial Time《金融时报》 8. The tabloids (小报) 9. Television and radio (电视和无线电) 10. The British Broadcasting Corporation (BBC) (英国广播公司) 11. The Independent Television Commission (独立电视委员会)
Business
Inform potential customers about their products and services, so the advertising business was born
Advertising Code (广告法规AC)
In Britain, most advertising is carried in newspapers. All media must follow AC It makes sure that all advertisements are legal, decent, honest and truthful All advertisements should have a sense of responsibility for consumers and society All should respect the principles of fair competition.