商业计划书的英文

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BUSINESS-PLAN(英文商业计划书)教学内容

Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our websiteOne specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。

“十三五”重点项目-鸽子养殖项目商业计划书

“⼗三五”重点项⽬-鸽⼦养殖项⽬商业计划书“⼗三五”重点项⽬-鸽⼦养殖项⽬商业计划书编制单位：北京智博睿投资咨询有限公司商业计划书，英⽂名称为Business Plan，是公司、企业或项⽬单位为了达到招商融资和其它发展⽬标之⽬的，在经过前期对项⽬科学地调研、分析、搜集与整理有关资料的基础上，根据⼀定的格式和内容的具体要求⽽编辑整理的⼀个向读者全⾯展⽰公司和项⽬⽬前状况、未来发展潜⼒的书⾯材料。

商业计划书是⼀份全⽅位的项⽬计划，其主要意图是递交给投资商，以便于他们能对企业或项⽬做出评判，从⽽使企业获得融资。

关联报告：鸽⼦养殖项⽬申请报告鸽⼦养殖项⽬建议书鸽⼦养殖项⽬商业计划书鸽⼦养殖项⽬可⾏性研究报告鸽⼦养殖项⽬资⾦申请报告鸽⼦养殖项⽬节能评估报告鸽⼦养殖项⽬⾏业市场研究报告鸽⼦养殖项⽬投资价值分析报告鸽⼦养殖项⽬投资风险分析报告鸽⼦养殖项⽬⾏业发展预测分析报告保密须知本报告属商业机密，所有权属于****有限公司。

其内容和资料仅对已签署投资意向的投资者公开。

收到本报告时，接收者了解并同意以下约定：1、当接收者确认不愿从事本报告所述项⽬后，必须尽快将本报告完整地交回；2、没有****有限公司书⾯同意，接收者不得复印、复制、传真、散布本报告的全部和/或部分内容；3、本报告的所有内容应视同为接收者⾃⼰的机密资料。

4、本报告不是出售或收购项⽬的报告。

商业计划书撰写⼤纲（根据项⽬不同稍有调整）第⼀章鸽⼦养殖项⽬简介1.1 鸽⼦养殖项⽬基本信息1.1.1 鸽⼦养殖项⽬名称1.1.2 鸽⼦养殖项⽬承建单位1.1.3拟建设地点1.1.4 鸽⼦养殖项⽬建设内容与规模1.1.5 鸽⼦养殖项⽬性质1.1.6 鸽⼦养殖项⽬建设期1.2 鸽⼦养殖项⽬投资单位概况第⼆章鸽⼦养殖项⽬建设背景及必要性2.1 鸽⼦养殖项⽬建设背景2.2 鸽⼦养殖项⽬建设必要性2.2.1 鸽⼦养殖项⽬建设是促进实现“⼗⼆五”促进产业集约、集聚、⾼端发展，促进产业空间布局进⼀步优化的需要2.2.2 鸽⼦养殖项⽬的建设能带动和推进鸽⼦养殖项⽬项⽬的发展2.2.4 鸽⼦养殖项⽬是企业获得可持续发展、增强市场竞争⼒的需要2.2.5 鸽⼦养殖项⽬是增加就业的需要第三章、鸽⼦养殖项⽬的实施地情况分析3.1基本情况3.2地理位置3.3交通运输3.4资源情况3.5经济发展第四章市场分析4.1 国内外鸽⼦养殖项⽬项⽬市场概况4.1.1国内市场状况及发展前景4.1.2国际市场状况及发展前景4.2我国鸽⼦养殖项⽬项⽬⽣产现状及发展趋势4.3 2015年我国鸽⼦养殖项⽬项⽬出⼝情况4.4主要鸽⼦养殖项⽬项⽬市场情况4.5 鸽⼦养殖项⽬项⽬产业前景第五章竞争分析5.1 企业竞争的压⼒来源5.2 波特五⼒竞争强弱分析5.3 SWOT态势分析(SWOT⽰意图) 第六章鸽⼦养殖项⽬优势6.1政策优势6.2地域优势6.3管理优势6.4技术优势第七章鸽⼦养殖项⽬建设⽅案7.1 鸽⼦养殖项⽬建设内容7.2 鸽⼦养殖项⽬项⽬⼯艺⽅案7.3 鸽⼦养殖项⽬项⽬产品⽅案7.4经营理念7.5管理策略7.5.1 管理⽬的7.5.2 组织结构7.5.3 管理思路7.5.4 企业⽂化7.5.5 经营理念7.5.6 企业精神7.5.7 ⼈才战略7.5.8 ⼈⼒资源配置7.6营销策略7.6.1产业延伸策略7.6.2 定位策略7.6.3 定价策略7.6.4 销售渠道7.6.5 ⽹络营销7.7 鸽⼦养殖项⽬整体发展规划及战略7.7.1整体发展规划7.7.2 鸽⼦养殖项⽬宗旨7.7.3 鸽⼦养殖项⽬发展⽬标第⼋章鸽⼦养殖项⽬投资及资⾦筹措8.1 鸽⼦养殖项⽬投资8.2资⾦筹措第九章鸽⼦养殖项⽬效益分析9.1 鸽⼦养殖项⽬经济效益分析说明9.1.1 经济效益分析评价的范围和依据9.1.2 鸽⼦养殖项⽬的评价计算期和达到经营规模期9.2基础数据与参数选取9.3营业收⼊、经营税⾦及附加估算9.4总成本费⽤估算9.5利润、利润分配及纳税总额预测9.6现⾦流量预测9.6.1投资项⽬的类型假设9.6.2财务可⾏性分析假设9.6.3全投资假设9.6.4建设期投⼊全部资⾦假设9.6.5经营期与折旧年限⼀致假设9.6.6时点指标假设9.7赢利能⼒分析9.7.1动态盈利能⼒分析9.7.2静态盈利能⼒分析9.8盈亏平衡分析9.9财务评价9.10社会效益分析9.10.1符合国家产业政策9.10.2符合建设资源节约型和环境友好型的社会要求9.10.3 鸽⼦养殖项⽬建设拉动⼤量就业9.10.4带动地⽅经济发展第⼗章鸽⼦养殖项⽬风险分析10.1 政策风险及其规避⽅法10.2 市场风险及其规避⽅法10.3 竞争风险及其规避⽅法10.4 经营管理风险及其规避⽅法10.5 成本风险及其规避⽅法10.6 财务风险及其规避⽅法10.7 融资风险及其规避⽅法10.8 社会风险及其规避⽅法第⼗⼀章结论11.1结论11.2建议。

商业计划书英文模板

篇一：英文商业计划书模板英语商业计划书（business plan）第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。

一般将概述放在最后书写，页数应控制在2页以内。

概述应包括的基本内容有：企业的宗旨，例如：in 2007, abc corporation was created to...now, abc corporation is at a point where…背景介绍，例如：for many years people have…the condition of the industry today is such that…产品或服务及市场竞争情况，例如：and proprietary construction tool企业目标，例如：prominent market position. we feel that within 5 years abccorporation will be in a suitable condition for furtherexpansion, an initial public offering or profitable acquisition.管理团队和管理组织，例如our management team consists of 5 men and womenwhose backgrounds consist of 10 years of marketing with…市场策略，例如：the fundamental thrust of our marketing strategyconsists of…财务状况和计划，例如：in 5 years we will have… and our investors will beable to…结论，例如：abc corporation enjoys an established track-record ofexcellent support for our customers. their expressions ofsatisfaction and encouragement are numerous, and weintend to continue our advances in the…第二讲：现状分析(present situation)这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。

投资计划书和商业计划书区别

投资计划书和商业计划书区别篇一：投资商业计划书篇一：投资项目商业计划书投资项目商业计划书商业计划书的概念商业计划书，英文名称为businessplan，是企业或项目单位为了达到招商融资和其它发展目标之目的，在经过对项目调研、分析以及搜集整理有关资料的基础上，根据一定的格式和内容的具体要求，向读者（投资商及其他相关人员）全面展示企业/项目目前状况及未来发展潜力的书面材料；商业计划书是包括项目筹融资、战略规划等经营活动的蓝图与指南，也是企业的行动纲领和执行方案。

商业计划书目标读者毫无疑问，商业计划书首先是给项目单位/企业自己使用的，其次才是目标投资商、贷款方、赞助方及其他相关方。

但在实践中，目标出资方往往是商业计划书首要读者，从某种程度上讲，商业计划书已成为招商引资的敲门砖。

投资商最关心什么？1、投资商最关心投资项目/未来企业的盈利潜力，以及未来利润分配方式。

招商引资单位一定认为所推荐给投资商的是最具潜力的项目，但是，任何投资项目都是机会与风险并存，凭什么断定你的项目机会大而风险小？2、投资项目/未来企业的产成品或服务是否存在有效需求？如何向投资商证明目标市场需要你的产品或服务？这种需求的规模是否足够大？需求持续时间是否足够长？目前及潜在的竞争对手处于什么状态？他们的优势和劣势？你需要将市场调查分析报告及调查程序说明展示给投资商。

3、如何向投资方证明各种预测符合实际？投资商一般是依据投资项目所在行业的现状和发展趋势进行判断，你需要将行业数据来源及分析方法展示给投资商。

4、如何向投资方证明新注入的投资将会增加未来企业的价值？你需要将强有力的营销计划、组织及管理团队计划展示给投资商。

商业计划书的作用对于正在寻求资金的企业来说，商业计划书就是吸引外来投资过程中的第一项工作：1、客观地分析企业目前所处的位置以及通过特定目标的设计所将要达到的位置，以及为实现该目标所制定的计划；2、让投资商、出借人或合资伙伴相信的确存在一个可行的商业机会，让他们知道企业已意识到这种机会并会加以利用。

投资项目商业计划书三篇

投资项目商业计划书三篇篇一：投资项目商业计划书商业计划书的概念商业计划书，英文名称为BusinessPlan，是企业或项目单位为了达到招商融资和其它发展目标之目的，在经过对项目调研、分析以及搜集整理有关资料的基础上，根据一定的格式和内容的具体要求，向读者（投资商及其他相关人员）全面展示企业/项目目前状况及未来发展潜力的书面材料；商业计划书是包括项目筹融资、战略规划等经营活动的蓝图与指南，也是企业的行动纲领和执行方案。

商业计划书目标读者毫无疑问，商业计划书首先是给项目单位/企业自己使用的，其次才是目标投资商、贷款方、赞助方及其他相关方。

但在实践中，目标出资方往往是商业计划书首要读者，从某种程度上讲，商业计划书已成为招商引资的敲门砖。

投资商最关心什么？1、投资商最关心投资项目/未来企业的盈利潜力，以及未来利润分配方式。

4、如何向投资方证明新注入的投资将会增加未来企业的价值？你需要将强有力的营销计划、组织及管理团队计划展示给投资商。

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商业计划书的英文
Business Plan
Executive Summary
Our business plan outlines the concept and strategy for a new start-up company called XYZ. The purpose of XYZ is to provide innovative solutions in the technology industry, specializing in software development and IT consulting services. By leveraging the expertise and resources of our team, we aim to deliver high-quality and customized solutions to our clients.
Company Description
XYZ aims to be a leader in the technology industry by offering cutting-edge software products and services. Our team consists of highly skilled professionals with extensive experience in software development and IT consulting. We will operate from a modern office space equipped with the latest technology infrastructure to support our projects.
Products and Services
XYZ will offer a range of software solutions and services to cater to the diverse needs of our clients. Our primary focus will be on developing customized software solutions tailored to the unique requirements of each client. In addition to software development, we will offer IT consulting services to help businesses optimize their technology infrastructure and enhance overall efficiency and productivity.
Market Analysis
The technology industry is rapidly evolving, and businesses are increasingly relying on software solutions to streamline their operations. We have conducted extensive market research to identify key trends and opportunities in the industry. Our target market consists of small to medium-sized businesses across various sectors that are looking to enhance their technological capabilities and gain a competitive edge.
Sales and Marketing Strategy
XYZ will employ a multi-channel sales and marketing strategy to reach out to potential clients. Our strategy will include online marketing campaigns, social media advertising, networking events, and collaborations with strategic partners. We will also establish a strong online presence through our website and utilize content marketing to showcase our expertise and attract prospective clients.
Financial Projections
We have prepared detailed financial projections for the first five years of XYZ's operation. Our revenue projections are based on a conservative estimate of client acquisition and growth. We have also accounted for initial start-up costs, ongoing expenses, and potential capital investments. It is projected that XYZ will become profitable within the first two years of operation.
Conclusion
XYZ aims to revolutionize the technology industry by delivering innovative software solutions and IT consulting services. With our team of professionals and strategic approach, we are confident in our ability to meet the needs of our clients and achieve significant growth in the market. We believe that our business plan provides a strong foundation for success and look forward to bringing XYZ to life.
Note: The word count is 293 words.。