商务英语函电及写作
建立业务关系的英文信函

建立业务关系的英文信函篇一:商务英语函电建立业务关系GoldenStarTradingCorp.123 Holly Road, Rotterdam HollandT el:(081)56898877 Fax:(081)56897788E-mail:********************Qiangshen Bamboo Products Co.Attention: Aaron Lee 28 Linfeng Road, Anji Zhejiang ChinaGentlemen:We owe your name to Messrs.Anderson Co. Rotterdam,through whom we know you are the most important Arts Crafts exporter at your end.We are writing in the hope of opening an account with your company.We have been importer of Arts Crafts for years.We are of great interest to various of Chinese Arts Crafts.We will be appreciated if you can send us your catalogue and pricelist.If your prices are in line,we are sure that importantbusiness can materialize.We anticipate receiving your early reply.Yours faithfully,Martin GreenGeneral Manager篇二:2.英文商务函电建立业务关系建立业务关系寻找合作方,主要是通过以下几个渠道搜集信息的:1. Bank (银行)2. Chambers of Commerce in foreign countries (外国商会)3. Trade Directory(行名录)4. Chinese Commercial Counsellor’s Office in foreign countries (商务参赞处)5. Business House of the same trade, etc. (同业商行)6. Advertisements (广告)从以上渠道搜集来信息以后,就可以开始写信进行沟通。
国际商务英语函电范文

国际商务英语函电范文在国际中,通用的商务英语信函我们来了解一下吧。
下面是店铺给大家整理的国际商务英语函电范文,供大家参阅!国际商务英语函电范文:介绍信实例之一:Dear Mr. / Ms.,This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate.Yours faithfully尊敬的先生/小姐,现向您推荐我们的市场专家弗兰克·琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦。
我们将非常感谢您向琼斯先生提供的任何帮助,并非常高兴施以回报。
您诚挚的实例之二:Dear Mr. / Ms,We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully尊敬的先生/小姐,我们非常高兴向您介绍我们纺织部的进口经理王有先生。
商务英语函电的格式及范文

商务英语函电的格式及范文English: In business English correspondence, the format is crucial for maintaining professionalism and clarity. The typical format for a business letter includes the sender's address, date, recipient's address, salutation, body of the letter, closing, and signature. It's important to use a clear and professional font, such as Arial or Times New Roman, and to keep the language formal and polite. When writing the content of the letter, it's essential to be concise and to the point, avoiding unnecessary jargon or excessive detail. In addition, the tone of the letter should be respectful and considerate, regardless of the nature of the communication. Providing clear and detailed information, along with a specific call to action or request, can help ensure that the recipient understands the purpose of the letter and knows how to respond. Lastly, it's important to proofread the letter carefully for any grammatical or typographical errors before sending it out.中文翻译: 在商务英语函电中,格式对于保持专业性和清晰性至关重要。
商务英语函电范文:索赔

1.天然产品,客户收到货,说颜色不能接受怎么办Dear {收件人},Thank you very much for your feedback.I immediately send the picture to our production manager, and we hold a meeting on this. He told me, the two colour of the stone are actually same slab, not from two slab. Natural stone has inborn colour variation, so it cannot be the same like ceramic, each one is the same. Actually that is the main reason why people love stone, no two are the same.Meantime, it is more reasonable to replace you when there is a defective or crack in the stone. While for the natural veining, it is hard for us to replace. Actually, we could not even know that the next one will not have the veins. I would very much appreciate your kind understanding.FYI, you know how our US distributor work on this? They select all the stone with a few special veining together, and then sell it at a premium price asone-of-a-kind!Best regards,XXX2.客户收到货,说短缺, 经查,仓库并未少发,如何跟客户解释?Dear Tom,Thanks a lot for your patience.I have come to check the warehouse record together with our logistics people by myself. The record shows that all the items of order XXXX has been delivered. Here is our original record, and the pictures of the goods.Will you please check with your logistics and count the goods again? Are there possibilities of mis-counting, or someone moved the items separately from this order without noticing him?Best regards,XXXX3.客户收到货,说短缺, 经查,确实少发了怎么办收到客户的回复,提供的详细信息,第一封邮件:Dear {收件人},Thanks a lot for your email, and sharing the findings of your logistics to us.I will immediately investigate into this with our logistics, and will reply you soon. It may take some time, I would very much appreciate your kind patience.Best regards,XXXX4.调查结果出来,第2封邮件:Dear {收件人},Thanks for your patience.I apologize firstly for the inconvenience brought you. We have a new staff; he has moved these items to another order without noticing our warehouse manager, thus make a mistake.Will it be OK to send you these items with your next order? To make up you, we would like to give you 20 free items as gifts.Sorry again for the inconvenience brought you. We have already trained the new staff, and make sure that this will not happen again in future.Best regards,XXXX5.客户收到货,说短缺,怎么办?马上发一封邮件询问详情Dear {收件人},Thanks a lot for your email, and sharing the findings of your logistics to us.I will immediately investigate into this with our logistics. To enable me to do so, will you please give me a few more details?1.How many total pallets do you receive?2.Can you give me a detailed list of all the shortage items, their quantity, andtheir pallet number?I would very much appreciate your kind help, it will be most helpful for our investigation.Best regards,XXXX6.客户说到货,投诉说破损了,经查确实是本公司的责任,怎么办?Dear {收件人},Thanks a lot for your pictures and information. I have investigated into this with our production manager. The EPS sheet sounds not thick enough to give strongprotection to the products. We have already worked out the improvement plan, thus to make sure that this will not happen again in your future orders.We sincerely apologize for the inconvenience brought you. And we would like to replace new ones in your next order.Best regards,XXXXX7.客户说到货,投诉说破损了,怎么办?先迅速回封邮件问客户要照片。
商务英语函电例文

建立贸易关系Dear Sirs,We have your name and address from the Commercial Counsellor’s office of the Chinese Embassy in Ghana. We wish to inform you that we specialize in both industrial and pharmaceutical chemicals, and shall be pleased to enter into trade relations with you.To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by this corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific enquiries.Business between us will be concluded on the basis of shipping quality and weight while testing and inspection will be made by the Shanghai Commodity Inspection Bureau prior to shipment. Necessary certificates in regard to the quality and quantity of the shipment will, of course, be provided.We look forward to your early reply with much interest.建立贸易关系回函Dear Sirs,With reference to your letter of December 2, 19…we are glad to learn that you wish to enter into trade relations with this corporation in the line of canned goods.In compliance with your request, we are sending you by air a catalogue together with a range of pamphlets for your reference.If any of the items listed in the catalogue meets your interest, please let us have your specific enquiry, and our quotation will be forwarded without delay.In the meantime, you are requested to furnish us with the name of your bank prior to the conclusion of the first transaction between us.Yours sincerely查询财务状况Dear SirsWe would like you to obtain for us information about financial and credit status of a firm in Hong Kong. The name of the firm is Oriental Audio & Video Equipment, 12/F Wheelock House, 5 Pedder Street, Central Hong Kong.As our trade with them will involve the amount of US$ 10,000 initially, we would like to know if this credit is justified. The reference they have given us is Standard Chartered Bank, Hong Kong. Would you please approach the said bank for all possible information we require?We are most grateful for your help in this matter.Yours faithfullyWe have received a letter from he Auto Engineering Co., Ltd. in Nigeria, expressing their desire to enter into business relations with us on condition that we allow them a standing credit of USD 5,000 to start business. As stated in their letter, their reference is the National Bank of Nigeria, Ibadan.It is our principle to have more connections abroad; however, for safety’sake, we should like to know the financial and credit standing of the above-mentioned company, especially because they have requested us for a standing credit, which we seldom grant to new customers.We should be very pleased if you would assist us in this respect, and we can assure you that any information you may give us will be treated in absolute confidence.回复财务查询We have received from the National Bank of Nigeria the information you asked for in your letter of April 4.The Auto Engineering Co., Ltd. you mentioned is a private company run as a family concern by three brothers and was founded 15 years ago. It enjoys good reputation. As far as our information goes it is punctually meeting its commitments and a credit in the sum you mention would seem to be safe.This information is confidential and is given without any responsibility on our part.询价Dear SirsMessrs. Brown & Clark of this city inform us that you are exporters of all cotton bed-sheets and pillowcases. We would like you to send us details of your various ranges, including sizes, colors and prices, and also samples of the different qualities of material used.We are large dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned.When replying, please state your terms of payment and discount you would allow on purchases of quantities of not less than 100 dozen of individual items. Prices quoted should include insurance and freight to Liverpool.询价回复Dear SirWe are very pleased to receive your enquiry of 15th January and enclose our illustrated catalogue and price list giving the details you ask for. Also by separate post we are sending you some samples and feel confident that when you have examined them you will agree that the goods are both excellent in quality and reasonable in price.On regular purchase in quantities of not less than 100 dozen of individual items we would allow you a discount of 2%. Payment is to be made by irrevocable L/C at sight.Because of their softness and durability, our all cotton bed-sheets and pillowcases are rapidly becoming popular and after studying our prices you will learn that we are finding it difficult to meet the demand. But if you place your order not later than the end of this month, we would ensure prompt shipment.We invite your attention to our other products such as table-cloth and table napkins, details of which you will find in the catalogue, and look forward to receiving your first order.报盘Dear Sirs,Thank you for your letter of 15th June. We are glad to learn of the enquiries you have had from your customers for our raincoats. Our “D. D”range is particularly suitable for warm climates, and during the past years we have supplied this range to dealer in several tropical countries. From many of them we have already repeat orders, in some cases more than one. This range is popular not only because it is light in weight, but also because the material used has been specially treated to prevent excessive condensation on the inside surface.For the quantities you mention we are pleased to quote as follows:“D. D.”Raincoats100 men’s medium @ USD 13.00 each USD1,300.00100 men’s small USD 12.75 each 1,275.00100 women’s medium USD 12.50 each 1,250.00100 women’s small USD 12.25 each 1,225.00Net C. I. F. Kuwait USD 5,050.00Terms: By L/C at sight.Shipment: Within 3—4 weeks of receiving the L/C.This quotation is subject to our final confirmation.We feel you may be interested in some of our other products and enclose some descriptive booklets and a supply of sales literature for use with your customers.We look forward to receiving your order.还盘Thank you for your letter of June 25 offering us your “D.D.”brand raincoats.To be candid with you, we like your raincoats, but your prices appear to be on the high side as compared with those ofother makers. It is understood that to accept the price you quoted would leave us little or no margin of profit on our sales. As you know Kuwait is a developing country; its principle demand is for articles in the medium price range.We appreciate your prompt response to our enquiry and would like to take this opportunity to conclude some transactions with you. We would, therefore, suggest that you make some allowance, say 10% on your quoted price so as to enable us to introduce your products to our customers. If, however, you cannot do so, then we shall have no alternative but to leave the business as it is.For your information, some parcels from Hongkong have been sold here at a much lower price. We hope you will consider our counter-offer favorably and let us have your acceptance by telex. It may interest you to know that once you have opened up a market here, you would have every advantage of developing a beneficial trade in the Gulf.支付条款We refer to our letter of enquiry dated the 5th October. We have received your Proforma Invoice No. 03688 and now wish to place an initial order for 1,500 types Type No. EM 127DN. The order number is 7305.We have instructed our bank, the General Commercial Bank of Venezuela to open an irrevocable documentary letter of credit in your favour. The amount is £1,275.00. This credit will be confirmed soon by our bank’s correspondent in London. You are authorized to draw a 60 days draft on our bank against this credit for the amount of your invoice. Your draft must be accompanied by a complete set of shipping documents, consisting of:A full set of clean shipped Bill of LadingCommercial Invoice 5 copiesThe Insurance Certificate 2 copiesOur bank will accept your 60 days’draft on them for the amount of your invoice value including the cost of freight and insurance, as agreed. You bill will therefore be at 60 d/s for full CIF invoice value. The credit is valid until the 12th February.Dear Sirs,We have your name and address from the website(). We wish to inform you that we specialize in Real estate development , and shall be pleased to enter into trade relations with you.To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by this corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific enquiries.Business between us will be concluded on the basis of shipping quality and weight while testing and inspection will be made by the Shanghai Commodity Inspection Bureau prior to shipment. Necessary certificates in regard to the quality and quantity of the shipment will, of course, be provided.We look forward to your early reply with much interest.。
商务英语函电范文

交易的第一步1. 向顾客推销商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..Truly3. 迅速提供报价Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along thetechnical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.交易的契机4. 如何讨价还价Dear Sir: June 8, 2001We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably.However, for your order we have kept our prices down.Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.Sincerely8. 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.Sincerely10. 请求信用证延期Dear Sir:Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.。
商务英语函电范文必备

DearSirs,WehaveobtainedyouraddressfromtheCommercialCounsellorofyourEmbassyinLondonandarenowwr itingyoufortheestablishmentofbusinessrelations.Weareverywellconnectedwithallthemajordealershereoflightindustrialproducts,andfeelsur ewecanselllargequantitiesofChinesegoodsifwegetyouroffersatcompetitiveprices.Astoourstanding,wearepermittedtomentiontheBankofEngland,London,asareference.Pleaseletushaveallnecessaryinformationregardingyourproductsforexport.Yoursfaithfully。
求商务函电还盘函翻译。
1.5月21日来信收到,得知贵方对我们的文具很感兴趣,但以为我方4月30日的价格偏高,无法成交。
2.我们的报价已被贵地其他客户所接受,已有大批成交而且询价单滔滔而至,我方无奈下降报价。
3.希望贵方从新考虑,早日来传真告知。
counterofferthankyouforyoure-mailofMay21.welearnthatyouareinterestedinourschooltools,butyoucann' tacceptourhigherpriceofApi.30.ourquotationhasbeenacceptedbyotherclients,agreetofordershavebeenbargainedandlargeenq uiriesarepouringinourcompany.sowecann'tcutdownourprice.pleasethinkbetterofabove,wearelookingforwardtoyourearlyfax.求商务函电翻译1.潜在的客户thepotentialcustomers2.粗暴搬运roughhandling3.经营范围scopeofbusiness4.中性包装neutralpacking5.样品本samples6.分批装运partialshipment7.资信咨询银行Consultbankcredit8.运输标记Transportationmarks9.定金thedeposit10.装运通知Theadviceofshipment11.凭即期汇票支付的BydraftatsightOnereasonfor12.为某起因向某人索赔tosomeoneclaims13.汇票提醒后Afterthedrafttips14.水渍险wpa15.托收collection16.安全险F.P.A17.内包装Innerpacking18.保险费率Theinsurancerate19.装箱单Thepackinglist20.免赔率Thefranchise21.树立贸易关系establishtraderelations22.潜在的购主/客户thebuyer/customer.Potential23.棉布cotton24.经营规模scopeofbusiness25.早日Soon商务函电翻译1、ThankyouforyourletterofApril8,inquiringaboutourlithiumrechargeablebatteriesformobile phones.Wearegladtoofferyou5000pieceslithiumrechargeablebatteries,styleNo.MTA190atUS$ 3.40perpieceFOBchina.Shipmentwillbeeffectedwithin20daysafterreceiptoftherelevantsigh tL/Cinourfavorissuedbyabankacceptabletous.1、感谢您8月4日的来信,你方对手机充电锂电池的询盘。
商务信函询盘英文范文(范例10篇)

商务信函询盘英文范文第1篇外贸英语函电范文1建立贸易关系的常用书信Letters for Establishing Business RelationsWrites to ExporterDear Sirs,We have obtained your address from theCommercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.We are very well connected with all the majordealers here of light industrial products, and feelsure we can sell large quantities of Chinese goods if we get your offers at competitive prices.As to our standing, we are permitted to mention the Bank of England, London, as a reference.商务信函询盘英文范文第2篇Cross cultural business communication often refers to effective cross-cultural communication between different cultural differences. Appropriate communication channels should be adopted to overcome the negative factors of cultural differences and enhance the understanding and cooperation of this paper. The basic theory ofcross-cultural business communication and the two aspects of cross-cultural business negotiation and business etiquette are analyzed in detail, and how to carry out it better is studied Cross cultural business communication to improve trade efficiency.中文翻译:跨文化商务交际往往是指不同文化差异因素之间进行有效的跨文化交际,应采取适当的沟通渠道,克服文化差异的消极因素,增进本文的理解与合作,对跨文化商务交流的基本理论和跨文化商务谈判与商务礼仪这两个方面进行了详细的分析,并研究如何更好地开展跨文化商务沟通,提高贸易效率。
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《商务英语函电与写作》课程标准
课程编码:1701206 适用专业:应用英语专业
课时:64学时学分:4学分
一、课程定位
《商务英语函电与写作》是应用英语专业的专业核心课程。
本课程的教学目的是通过教授对外贸易函电常用词汇、短语、术语、习语和习惯表达方式以及语言结构、写作技巧,培养学生的阅读、翻译、写作能力,使学生能够使用英语处理进出口业务往来书信、传真、电子邮件、合同、协议、单据;同时还要为培养学生参加相关职业上岗资格考试打下基础。
通过学习本门课程,使学生能以英语为工具开展外经贸业务,将来成为适应社会需要的既能熟练掌握外语又能从事对外经贸工作的高端技能型人才。
本课程坚持以高职教育培养目标为依据,遵循结合理论联系实际,以把“学”和“用”结合起来的原则,以培养锻炼职业技能为重点。
注重培养学生的动手实践能力和分析问题、解决问题的能力。
采用行之有效的教学方法,注重发展学生专业思维和专业应用能力。
二、课程设计思路
(1)依据应用英语专业岗位的需要,设计岗位学习任务
根据岗位需求,应用英语专业的培养目标定位为:培养德智体美全面发展,具备扎实的英语听、说、读、写、译五项应用能力,熟悉国际商务知识,掌握商务活动的操作程序及规范,能够胜任咸宁区域及武汉城市圈内的涉外企事业单位的销售、跟单、文秘、翻译、报关等岗位的可持续发展的技能型人才。
由此确定应用英语专业毕业生三大核心工作岗位:一是外贸业务员,二是报关员、报检员,三是涉外翻译。
(2)以贸易工作过程为出发点,进行总体目标设计,围绕商务英语函电写作技能的培养,进行相关能力分析,设置课程内容。
(3)以职业能力培养为重点,开发课程体系
(4)以工作过程为导向,与企业专家一起设计学习任务
根据行业专家对国际贸易岗位群的任务和职业能力分析,在课程内容的构建中,以典型的工作任务和案例为载体设计学习任务。
(5)以工作任务为基础,整合教学内容
以商务英语写作为基础,将贸易理论知识和电子商务知识,与真实商务案例结合,在商务英语函电写作技能训练的过程中,融合贸易知识、电子商务、网络营销、商务单证等必备知识进行讲解,把学生可以通过自我学习培养可持续能力的部分作为拓展知识,在实践实训环节,设计了软件模拟、阿里密籍、商务平台、贸易术语、单证缮制、电子商务、流程图示、单证样本等众多实用拓展知识。
(6)以真实的贸易岗位案例为依托,进行实践技能训练
依据工作任务完成的需要及高等职业院校学生的学习特点和职业能力形成的规律,依托商务英语专业校内网络实训教室、模拟软件、互联网案例及校外实训基地,结合国际贸易业务员,报关员,报检员等职业资格技能鉴定考核标准,整合理论与实践,设计实训教学方案。
(7)以考核方式改革为手段,加强过程考核
考核主体多元化:由学校、教师、实训小组和行业专家等对学生综合评价。
考核形式多样化:将平时成绩、实践设计、顶岗实绩等情况纳入考核范围。
考核地点灵活化:考核地点在教室、网络教室、校外基地、校外相关企业、交易会等场所。
考核注重过程化:将过程考核嵌入终结性考核中。
考核标准:学生考试成绩由三部分组成
平时成绩(50%)根据学生课堂表现、出勤情况、小组合作成绩、技能测试等加以评定。
期末考试成绩(20%)期末考试成绩主要通过闭卷考试技能综合测试形式进行评定。
兼职实训教师测评成绩(30%) 行业教师测评成绩根据实习表现、技能测试、出勤情况、团队合作表现和成绩等加以评定。
三、课程培养目标
1.方法能力目标
在以实际操作过程为主的教学过程中,锻炼学生的团队合作能力、专业技术交流的表达能力;获取新知识、新技能的学习能力;解决实际问题的工作能力。
2.社会能力目标
(1)能够处理进出口业务中的一般商务往来函电:电报、传真、写信、电子邮件。
(2)能够签订合同。
(3)填写有关的单证。
3.专业能力目标
(1)熟练掌握国际贸易知识
(2)熟练掌握国际贸易领域的中英文专业术语和习惯表达方式。
(3)熟练掌握函电的格式与写作技巧。
四、教学内容与要求
五、课程实施建议
1.教材选取原则
(1)教材应充分体现任务引领、实践导向课程的设计思想。
(2)教材应结合职业技能证书考证组织教材内容,引入必须的专业知识,增加实践内容,强调理论在实践过程中的应用。
(3)教材应图文并茂,提高学生的学习兴趣,加深学生对国际贸易知识的认识和理解。
教材表达必须精炼、准确、科学。
(4)教材内容应体现先进性、通用性、实用性,要将本专业新方法、新成果及时地纳入教材,使教材更贴近本专业的发展和实际需要。
(5)教材中的活动设计的内容要具体,并具有可操作性。
2.建议教材
《商务英语函电与写作》,大连理工大学出版社,2010年
3.主要参考书:
[1]《进出口贸易实务》,中国财政经济出版社,2007年
[2]《国际贸易理论与实务》,机械工业出版社,2009年
4、师资配备建议
(1)具有系统的国际贸易理论知识,熟悉外贸操作流程
(2)具备实际操作贸易实务和商务信函写作的能力
(3)课内实践部分指导教师必须具备相关的外贸职业能力资格证书
(4)具备设计基于行动导向的教学法的设计应用能力
5、教学方法与手段建议
(1)加强课程资源的开发,建立多媒体课程资源的数据库,努力实现跨学校多媒体资源的共享,以提高课程资源利用效率。
(2)积极开发和利用网络课程资源,充分利用诸如电子书籍、电子期刊、数据库、数字图书馆、教育网站和电子论坛等网上信息资源,使教学从单一媒体向多种媒体转变;教学活动从信息的单向传递向双向交换转变;学生单独学习向合作学习转变。
6、实践教学建议
(1)运用现代教育技术和虚拟现实技术,建立虚拟社会、虚拟企业、等仿真教学环境,优化教学过程,提高教学质量和效率,有利于规范学生操作流程,有利于培养学生专业素质。
(2)建立习题库及答案,同时为学生提供了多种版本的参考书,有利于学生复习和巩固知识。
(3)建立学习资料库,推荐国内与专业有关的网站地址,积极引导与培养学生学会自主学习、资料查询等能力。
7、教学组织建议
学习情境1 设计
学习情境2 设计
学习情境3 设计
学习情境4 设计
学习情境5 设计
学习情境6 设计
学习情境7设计
8 设计
学习情境
学习情境9 设计
学习情境10设计
学习情境11 设计
学习情境12设计
六、考核评价
表1考核方式与标准
表2 任务考核评价标准
表3 笔试或口试评价标准。