商务英语函电unit 1 business letter writing
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商务英语写作Unit 1 An Overview of Business Letter Writing[精]
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and for being successful in the jobs, and applicants who have job-
related values in areas such as integrity, service, and safety to ensure that
there is
Concreteness
• Your writing should be vivid, specific and
definite rather than vague, general and abstract, especially when you are requiring a response, solving problems, making an offer or acceptance, etc.
• They have a
decided advantage in regard to freight charges
• Messrs. Smith and
Richardson have been informed that they would receive an answer in a few days.
shipment.
to 10 tea-sets in
shipment was found.
We/I attitude
You attitude
1. A large sale of our
products will make our company more profitable.
2. We are in need of fund
• This letter is to inform • Since you are our
related values in areas such as integrity, service, and safety to ensure that
there is
Concreteness
• Your writing should be vivid, specific and
definite rather than vague, general and abstract, especially when you are requiring a response, solving problems, making an offer or acceptance, etc.
• They have a
decided advantage in regard to freight charges
• Messrs. Smith and
Richardson have been informed that they would receive an answer in a few days.
shipment.
to 10 tea-sets in
shipment was found.
We/I attitude
You attitude
1. A large sale of our
products will make our company more profitable.
2. We are in need of fund
• This letter is to inform • Since you are our
Unit 1 Business Letter Writing商务信函写作
Phone Calls, Conversations and Meetings
The main advantage of a phone conversation is that it allows both parties to respond to each other immediately.
Tell us more detailed information on your requirements --- Will you tell us more detailed information on your requirements? --- Will / would you please tell us more detailed information on your requirements?
去除陈词滥调
We have acknowledged receipt of your letter of May10th. → We have received your letter of May 10th.
Enclosed herewith please find two copies of our latest price list for your reference. → We enclose two copies of our latest price list for your reference。
Types of Business Communications
e-mail messages, memos, letters, reports, phone calls, meetings and conversations.
E-mail Message
外贸英语函电第一章 Business Letter Writing -An Introduction
1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey your meaning; 2. Avoiding ambiguous sentences and needless jargon; 3. Use plain, simple words and short sentences; 4. Statements in well-constructed sentences and paragraphs.
1.2 The Structure of Business Letters A business letter consists of seven principal parts: (1) the letter-head (including the date) (2) the inside name and address (3) the salutation (4) the subject heading or caption (5) the opening sentences (6) the body of letter (7) the closing sentences (8) the complimentary close (9) the writer’s signature and official position (10) the enclosure (11) the postscript
1.2.4 The Subject Heading or Caption（事由） 事由写在称呼下两行，一般是在信纸中央的位 置，但如果是平头式则由左边沿线写起。写事 由的目的是使对方收发人员看到之后可以迅速 转递给经办人，这对于业务繁忙的外贸公司来 说，可以节约大量时间，并提高工作效率。一 般情况下，事由不要省略，要简明扼要地说明 来信的主旨，例如商品、运输、包装、保险、 信用证和索赔等。有时其前面加上Re：，意思 是“关于”。例如，关于鞋子，Re: shoes；关 于信用证第123号，Re: L/C No.123。
(完整版)《商务英语函电教程》Unit1商务信函写作基础
➢ These are marked “Our ref:” and “Your ref:” to avoid confusion:
Your ref: AMD/IP
Our ref: WRL/QN
position:
They are often placed two lines below the letterhead.
15 PARKGTE ROAD, LONDON SW12 4NQ. U.K.
Reference
Include:
a file number, departmental code or the initials of the signer followed by that of the typist of the letter.
Letterhead Reference Dateline Inside Name and Address Salutation Subject Line Body Complimentary Close Signature
Letterhead
Letterhead includes the sender’s name, postal address, the company’s logo, telephone number, telex number, cable address and
Shanghai Huali Imp. & Exp. Co., Ltd
Room 606 Plaza Building,
Fax: 86-21-64253378
1302 Meilong Road, 200237
Tel: 86-21-64255578
Shanghai, People’s Republic of China E-mail:huali188@
新编外贸英语函电写作教程Unit 1Business Letter Writing
2018/6/17 6
5C
“完整原则”是指，信函内容应提供读者所需要的 所有信息，尤其像询盘、询问贸易条件等需要回复 的信函，内容更需要清楚完整。 信函是否完整，可以用“5W1H”来检验，即:
2018/6/17
Who When Where What why how
7
5C
2018/6/17 10
Writing Model
2018/6/17
11
Writing Model-Structure
一般来说，外贸函电中涉及的每一封信函，均可按 内容的递进分为以下三个部分：
1. 首段问候语（opening paragraph），如下：
2018/6/17
2018/6/17 8
5C
“礼貌原则”是指买卖双方应十分注重措 辞方式，要婉转、礼貌，以便对方接受。 在写作时，可以通过使用虚拟语气、委婉 语气等方法迂回地表达观点、提出要求。 例如：
2018/6/17
9
5C
1. If it were not for the large orders we receive from a number of our regular customers, we could not have quoted for supplies even at that price. 试比较：If it is not for the large orders we receive from a number of our regular customer, we cannot quote for supplies even at that price.
Unit 1 Business Letter Writing
5C
“完整原则”是指，信函内容应提供读者所需要的 所有信息，尤其像询盘、询问贸易条件等需要回复 的信函，内容更需要清楚完整。 信函是否完整，可以用“5W1H”来检验，即:
2018/6/17
Who When Where What why how
7
5C
2018/6/17 10
Writing Model
2018/6/17
11
Writing Model-Structure
一般来说，外贸函电中涉及的每一封信函，均可按 内容的递进分为以下三个部分：
1. 首段问候语（opening paragraph），如下：
2018/6/17
2018/6/17 8
5C
“礼貌原则”是指买卖双方应十分注重措 辞方式，要婉转、礼貌，以便对方接受。 在写作时，可以通过使用虚拟语气、委婉 语气等方法迂回地表达观点、提出要求。 例如：
2018/6/17
9
5C
1. If it were not for the large orders we receive from a number of our regular customers, we could not have quoted for supplies even at that price. 试比较：If it is not for the large orders we receive from a number of our regular customer, we cannot quote for supplies even at that price.
Unit 1 Business Letter Writing
《商务英语函电》第一章
Rosehao Rosehao Purchase Manager For The International Trading Company
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan
商务英语函电Unit 1 Business Letter Writing
Essential Parts 必要部分
1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款
518 Main Street Rochester,NY 14612 U.S.A. July 8, 2006
Mr. Galen Smith ABC Company 5688 Sussex St. Buffalo, NY 14384 U.S.A. Dear Mr. Smith,
We enclose details of our inquiry for fur coats to be delivered before the end of August. Will you please give us your prices for the quantity named? Yours faithfully, Mark Johnson
3. Modified Block Form混合式/改良式
It is also called semi-block form. All the parts start from the left margin, except
the date, complimentary close and signature which are positioned from the middle little towards the right.
地址 由大到小
中国地址名称用英文写
1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款
518 Main Street Rochester,NY 14612 U.S.A. July 8, 2006
Mr. Galen Smith ABC Company 5688 Sussex St. Buffalo, NY 14384 U.S.A. Dear Mr. Smith,
We enclose details of our inquiry for fur coats to be delivered before the end of August. Will you please give us your prices for the quantity named? Yours faithfully, Mark Johnson
3. Modified Block Form混合式/改良式
It is also called semi-block form. All the parts start from the left margin, except
the date, complimentary close and signature which are positioned from the middle little towards the right.
地址 由大到小
中国地址名称用英文写
商务英语写作Unit 1 An Overview of Business Letter Writing
Complicated/general vs Simple/concrete
Interrogate Subsequent ቤተ መጻሕፍቲ ባይዱo With regard to Institute Be kind enough Under date of Soon A large volume Contact you
4. Please indicate your
choice of color…
Correctness
• Correct grammar, punctuation and spelling
are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.
a boss
✓Positive
Informal or rude Be superior Use implicit words Accuse readers Use demanding tones Negative
Compare the following:
• This letter is to inform • Since you are our
you of an important
regular customer, we
change in our policy
are writing to let you
concerning insurance know about our
• We’ve received your