Unit 1商务英语函电
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unit1函电
Part II Parts of Business Letters
3. Subject （主题） 主题的意义就在于使收信人一目了然明白信件的内容，可以使主题字母全部大写或 加下划线，也可用以下几个词，如： Subject: ORDER NO12; Re: : ORDER NO12; 4. Enclosure （附件） 附件指随信附寄了文件或物品, 可写为: Enclosed is my resume. ; Enclosure: A Resume ; Enc. : A Resume. 如附寄多个文件，则须加上编码, 如Enclosure3 ; Enc. 3 ; Encl. 3 1. A Resume 2. A Picture 3. A Letter of Reference
Contents
I Lead-in II Parts of Business Letters III Layouts of Business Letters
IV Writing Principles of Business Letters
V Envelope Addressing & Email Addressing VI Business Link VII More to Practice
Part II Parts of Business Letters
II. Seven Optional Parts (七个次要部分) 次要部分，又称为可选择部分或辅助性部分。因此，写信人可根据自身的需要， 有针对性地选择若干个次要部分添加在信函中，目的是使该商务信函更加具体、清 晰。这七个次要部分如下： 1. The Reference Number （编号） 编号一般可位于信头下面空一行处。形式可如下: Our ref. 123 Your ref. 45 目的是使写信人和收信人都快速地联想起前几次相关函电。 2. The Attention Line（注意项） 注意项是提醒该信函应提交给某特定的人或该公司某部门。形式可如下: For the attention of Mr. Joe Brown Attention : Mr. Joe Brown Attention : Mr. Joe Brown
外贸函电unitone
Business English Correspondence •Establishing Trade RelationsDear Manager:You were recommended to our company by the Bank of China, New Y ork Branch, which told us that you export Chinese textiles and cotton piece goods.Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle.Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances.Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade.Sincerely,Michael S. BarnwellManagerMSB/sh•bankers n.开户银行We now have pleasure in confirming that your bankers, The Westminster Bank Ltd., have accepted our Draft for US $6,000, payable within thirty days of sight. 我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。
国际商务函电第一章Unit01 Introduction to Business Letters
Criteria for Business Letters
F. CONCRETENESS Our writing should be vivid, specific and definite.
Unit One Introduction to Business Letters (商务信函概论)
The General Procedures for Business Letter Writing:
e.g. We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
Unit One Introduction to Business Letters (商务信函概论)
Example of the Formats of a Letterhead:
EASTERN TEXTILES IMP. & EXP. CO.,LTD. 34297 Shangcheng Road, Shanghai, China Tel: 6606811 Fax: 6507631 E-mail: bcxbcx@
Unit One Introduction to Business Letters (商务信函概论)
何 昌 个人邮箱：hechang171@ 教学邮箱： hechangjx@(3816875)
Unit One Introduction to Business Letters (商务信函概论)
商务英语函电Unit 1 Business Letter-writing
The following are two letters with the same content. Please read them and think about which one is better. Give the reasons for your judgment.
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
国际商务函电第一章
find a copy of the brochure requested.
Thank you for your fax of …. I’m enclosing the brochure you asked for.
4.Conciseness 简洁明了
------Say what you have to say in the fewest possible words without losing clarity and courtesy. Omit trite expressions Avoid unnecessary repetition and wordy statement Include only relevant facts courtesy Organize effectively
II. Arrangement of the subject
The layout of business letters Establishment of business relations and credit status enquiries Enquiry and offer Counter-offer Order placing and replies Terms of payment (Establishment of L/C and amendment) Transport Packing Insurance Complains and claims
Compare:
Your E-mail is not clear at all. I can’t understand it.
If I understand your E-mail correctly….
If the goods were really damaged in transit, as you allege, we …
(完整版)《商务英语函电教程》Unit1商务信函写作基础
➢ These are marked “Our ref:” and “Your ref:” to avoid confusion:
Your ref: AMD/IP
Our ref: WRL/QN
position:
They are often placed two lines below the letterhead.
15 PARKGTE ROAD, LONDON SW12 4NQ. U.K.
Reference
Include:
a file number, departmental code or the initials of the signer followed by that of the typist of the letter.
Letterhead Reference Dateline Inside Name and Address Salutation Subject Line Body Complimentary Close Signature
Letterhead
Letterhead includes the sender’s name, postal address, the company’s logo, telephone number, telex number, cable address and
Shanghai Huali Imp. & Exp. Co., Ltd
Room 606 Plaza Building,
Fax: 86-21-64253378
1302 Meilong Road, 200237
Tel: 86-21-64255578
Shanghai, People’s Republic of China E-mail:huali188@
商务英语函电Unit 1 建立业务关系
• 4) Ask for more information about his company. It would be very helpful if you could send us statistics on your sales. 如果你们能将你们的销售统计资料寄给我们，那可就太有帮助了。 We would like to ask you to kindly send us the related information. 我们希望你们能将相关资料寄给我们。 We would like you to send us details of your shirts, including colors and prices, and also samples of the different colors. 我们非常想得到你们衬衫的详细资料，包括颜色、价格和不同颜色的样品。
• 6) Mention the enclosures to help the reader know more about the company, such as catalogues, and price lists, etc. To give you a general idea of our products we enclose a brochure and a sample-cutting booklet. 为了使贵方大概了解我们的产品现随函附上小册子和剪样册。 We send you by airmail a brochure on the various kinds of toys now available for export. 兹航邮一份有关我公司目前可供出口的各式玩具的小册子。
The Main Point of Establishing Business Relations建立业务关系的要 点
• 6) Mention the enclosures to help the reader know more about the company, such as catalogues, and price lists, etc. To give you a general idea of our products we enclose a brochure and a sample-cutting booklet. 为了使贵方大概了解我们的产品现随函附上小册子和剪样册。 We send you by airmail a brochure on the various kinds of toys now available for export. 兹航邮一份有关我公司目前可供出口的各式玩具的小册子。
The Main Point of Establishing Business Relations建立业务关系的要 点
《商务英语函电》第一章
Rosehao Rosehao Purchase Manager For The International Trading Company
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan
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3. Your name was recommended/referred/given to us/me by … …将贵公司名称推荐给我方 Your name was referred to us by Gary Lloyd, the marketing director of Creative Ideas Advertising Co.. 创意点子广告公司的营销总监盖瑞.罗德将 贵公司名称介绍给我方。
1.4 商界朋友(Friends in business circles)
1.5 广告(advertisements) 1.6 展览会(Trade Shows) 1.7 互联网(Internet)
Part Two: Study of the Specimen Letters
Key Expressions of Letter 1
经由巴黎商会，我们得悉贵公司有兴 趣与我方进行贸易。
5. on the recommendation of 由……推荐（介绍）
On the recommendation of Harvey Co., we have learned with pleasure the name of your firm. 由哈维公司介绍，我方高兴的得 知贵公司的名称。
Letter (1)
Dear Manager:
You were recommended to our company by the Bank of China, New York Branch, which told us that you export Chinese textiles and cotton piece goods. Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle. Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances. Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade. Sincerely,
Key Expressions of Letter 3
• • • • • • deal in:经营 workmanship:工艺 market:销售，营销 under separate cover:另封，另邮 item:商品，项目 quotation:报价 make quotation for sth
Michael S. Barnwell Manager MSB/sh
Key Expressions of Letter 2
• • • • • • • housewares:家用器皿 porcelain:瓷器；瓷制的 saucer：茶托, 托碟 enclose:附寄，（随函）附上 price list:价格表，价目单 suitable:适合的，相配的 illustration:插图
• enclosure vs. attachment: n. 附件
Please find two copies of our latest price list and one copy of the brochures as attachment/enclosure.
Please note enclosure should be used in the paper letters while attachment is used in emails. 请注意attach/attachment用在email的函电中，是电子版的 附件，而encl/enclosure则用在书面函电中，是带有实物的 附件。但在实际应用中，动词的enclose和attach并未作具体 区分，而名词的enclosure和attachment有具体区别。
Notes 3: enclose, attach, enclosure, attachment
• enclose（encl.）, attach:
1. V. 随函附上 Hereby, we enclose/attach two copies of our latest price list and one copy of our brochure to you. 2. ~ed Please find enclosed/attached our latest catalogue for your reference.
Letter (2)
Dear Housewares Department: Your company’s name has been given to us by the Chamber of Commerce of London. We wish to buy porcelain tea and coffee cups and saucers of different shapes, fully decorated with flowers or other designs. If you can supply this type of merchandise, kindly airmail us a sample cup. Also, please enclose your price list and all suitable illustrations. We await your early reply. Sincerely, Catharina E. de Jonge Manager CED/ms
Unit One: Establishing Trade Relations 建立贸易关系
1.Sources of Information 获取客户姓名和地址的渠道
1.1 银行(Banks)
1.2 商会(Chamber of Commerce)
1.3 商赞处(Commercial Counselor's Office)
Part Three: Structure of the Letter
1. Supplier/ Manufacturer 供应商/制造商 2. Client/Buyer 买方
Supplier/ Manufacturer 供应商/制造商
• 建立业务关系的信，通常是发信的一方在通过 一定的途径得到对方公司的名称和地址，并经 过初步信用调查后，向对方发出的。 • 信的内容一般包括以下几点： 1.如何得知对方公司的名称和地址 (wn) 2.自我介绍 (self-introduction)
2. I read about … in … 我方从…读到
I read about your company’s canned fruit business in Southeast Asia in China Daily published on 24th November. 我公司从11月24日出版的中国日报中 读到贵公司在东南亚经营罐头水果业 务。
• cotton piece goods:棉布 • general merchandise:杂货（相对于 散装货物而言的普通有包装的货物） • line:行业 • inform sb of sth:告知某人某事 (inform sb that…) • forward:发送,转发 • trade terms/terms of trade: 贸易条件 • brochure:小册子，说明书，手册
1. I learned about … through … 我方从…获悉
I learned about your company through the Economic and Commercial Counselor's Office of the Chinese embassy in Iceland. 我公司从中国驻冰岛大使馆商赞处获 悉贵公司名称。
6. To owe sb.’s name and address to 承蒙……告知……
We owe your name and address to Italian Commercial Bank who has informed us that you are in the market for microwaves. 承蒙意大利商业银行告知贵公司名称和地 址，并告知贵方欲购进微波炉。
Letter (3)
CHINESE TABLECLOTHS
We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada. We are sending you under separate cover by airmail a copy of the latest catalog. Please let us know if there are any items which are of interest to you and we will send you quotes and samples. We hope to hear from you soon. Zhou Yanming Manager Zhejiang Textiles Imp. & Exp. Corp.