数字媒体虚拟现实毕业设计

毕业设计[论文]

题目：基于VR-Platform的房产展示系统开发学院：计算机科学与工程学院

专业：数字媒体

姓名：耿有志

学号：082410116

指导老师：王斌斌

完成时间：2014-5-20

摘要

随着房地产业竞争的加剧，传统的展示手段如平面图、表现图、沙盘、样板房等已经远远无法满足消费者的需要。因此敏锐把握市场动向，果断启用最新的技术并迅速转化为生产力，方可以领先一步，击溃竞争对手。

虚拟现实技术是集影视广告、动画、多媒体、网络科技于一身的最新型的房地产营销方式，在国的、、等大城市，国外的加拿大、美国等经济和科技发达的国家都非常热门，是当今房地产行业一个综合实力的象征和标志，其最主要的核心是房地产销售！同时在房地产开发中的其他重要环节包括申报、审批、设计、宣传等方面都有着非常迫切的需求。

房地产项目的表现形式可大致分为：实景模式、水晶沙盘两种；其中可对项目周边配套、红线以建筑和总平、部业态分布等进行详细剖析展示，由外而表现项目的整体风格，并可通过鸟瞰、部漫游、自动动画播放等形式对项目逐一表现，增强了讲解过程的完整性和趣味性。

关键词：虚拟现实，房产展示，营销模式，漫游，数字化

Abstract

As the competition of the real estate industry, the traditional display means such as plan, performance, sand table, such as example room has far cannot satisfy the needs of the consumers. So keen to grasp market trends, decisive enabled the latest technology and quickly transformed into productivity, can be one step ahead, defeat rivals.

Virtual reality technology is a television advertising, animation, multimedia and network technology in one of the latest model of the real estate marketing, guangzhou, Shanghai, Beijing and other cities in domestic and foreign economy, science and technology developed countries such as Canada, the United States is very popular, is a symbol of comprehensive strength in today's real estate industry and logo, its core is the main real estate sales! At the same time in other important link in the real estate development including declaration, examination and approval, design, advertising, etc all have very urgent demand.

Real estate project forms can be roughly divided into: imaging model, crystal sand two; Which may to peripheral, within the red line construction project and the total flat, the distribution of internal forms and so on carries on the detailed analysis show, outside-in performance integral style of the project, and can automatically by the bird's eye view, internal roaming and flash on the project one by one form of performance, enhance the integrity of the interpretation process and

interesting.

Keywords: virtual reality, real estate display, marketing model, roaming, digital

前言 (1)

1 概述 (3)

1.1项目开发背景 (3)

1.2 项目开发目的 (3)

1.3 项目开发优势 (4)

1.4 发展现状 (4)

1.5 设计研究容 (4)

1.6 本章小结 (5)

2 开发技术与工具 (6)

2.1 虚拟现实技术 (6)

2.2房产虚拟展示 (6)

2.3 相关软件简介 (7)

2.2.1 Auto CAD建筑制图 (7)

2.2.2 3Dmax基础建模 (7)

2.2.3 VRP-latform 虚拟场景 (7)

2.2.4 Photoshop 宣传制作 (8)

2.3 本章小结 (8)

3 可行性分析 (9)

3.1技术可行性 (9)

3.2经济可行性 (9)

3.3社会可行性 (9)

3.4 本章小结 (10)

4 3Dmax详细开发过程及实现 (11)

4.1 前期cad图纸处理 (11)

4.2 3Dmax中建模部分 (13)

4.2.1 CAD图纸的导入 (13)

4.2.2 建模部分 (16)

4.3 材质 (29)

4.4 灯光部分 (32)

4.5 渲染输出部分 (33)

4.6 楼层制作过程 (35)

4.7 本章小结 (35)

5 VRP详细开发及实现 (37)

5.1 模型导入 (37)

5.2 相机添加 (40)

5.3 脚本部分 (41)

5.4启动界面设置 (43)

5.5 部构造设置 (44)

5.6 本章小结 (44)

6 宣传页面制作 (46)

6.1 制作部分 (46)

6.2 本章小结 (47)