【BOOK2】Unit 3 Computers-2019届高三英语一轮复习基础知识(人教版必修2)
②“况且, 更何况, 再说, 至少”。可用来作 状语, 对前面的话作补充, 给出一个令人 信服的理由, 此时anyhow常出现在句首 或最后的分句之首, 而不出现在句末。 ③ “胡乱地, 随意地”。anyhow不可与 anyway互换。
【提示】 somehow“以某种方式; 不知怎么地”, 与anyhow的意义不同。如： Somehow, I don’t feel I can trust him. 不知怎么地, 我觉得不能信任他。
词 from ... on, as a result, in a way, with the 汇 help of, deal with, watch over 表 短 语
calculating machine, technological revolution, artificial intelligence, personal 课 computer (PC), provide ... with ..., share ... 文 with ..., a life of high quality, improve one’s intelligence, in this way, make up, after all
4. She programs us with all the possible moves she has seen while watching human games. while watching...“连词＋分词短语”作 时间状语
1. solve vt. 解决; 解答 Alan Turing, wrote a book about how I could be made to work as a “universal machine” to solve any difficult mathematical problem. （课文原句） 艾伦· 图灵写了一本书，讲述了怎样使我 成为一台“通用机器”来解决任何数学 难题。
2. total adj. 总的; 整个的 n. 总数; 合计 v. 总数为 As a result I totally changed my shape. （课文原句） 因此我已经完全改变了我的形状。
【归纳】 a total of 总共…… in total 加起来 total＝add up to＝come to＝amount to (数字总计) 达到…… 【拓展】 totally adv. 完全地; 整个地
application n. 应用; 用途; 申请 12. ____________ apply →___________ v. 应用; 申请 applicant n. 申请人; 求职者 →____________ 13. _____________ n. 金融; 财经 finance →____________ financial adj. 财政的; 金融的 14. _____________ vt.& vi. 探索; 探测 explore →____________ n. 探险家; 勘探者 explorer →____________ exploration n. 探索 appearance n. 外观; 外貌; 出现 15. ______________ appear →_____________ vi. 出现
【即时应用】 完成句子。 solve a 1) He is trying to _______________ mathematical problem (解决一个数学 ______________________ 难题)． 2) The internal affairs of each country should be settled (应该解决) by its own _______________ people.
【即时应用】 用anyhow/anyway/somehow填空。 1) There is little chance that we will win the game. ________________, Anyway/Anyhow we are still in very high spirits. 2) He could have finished the task on somehow he fell behind this time, but _________ time.
6. ________________ 处理; 安排; 对付 deal with
7. ________________ 看守; 监视 watch over
make up 8. _____________ 弥补; 编造; 打扮;构成ter all 10. ________________ have...in common 有……共同之处
语 法
(一) 基本单词 1. _________ anyhow adv. 无论如何; 即使如此 2. ________ n.目标; 目的; 球门; (进球)得分 goal signal vi. & vt. 发信号 n. 信号 3. _________ 4. _________ vi. 出现; 发生 arise 5. _________ character n. 性格; 特点 6. _________ solve vt. 解决; 解答
total 10. __________ adj. 总的; 整个的 n. 总数; 合计 vt. 共计; 总计; 加起来 →_________ totally adv. 完全地; 整个地 11. __________ personal adj. 私人的; 个人的; 亲自的 →__________ personally adv. 就个人而言; 亲自 →__________ personality n. 个性; 人格; 名人
(二) 派生单词 7. _________ operator n. 操作员; 接线员 operate →___________ v. 操作; 经营 → __________ operation n. 操作; 经营 8. ____________ technology n.工艺; 科技; 技术 →____________ technological adj. 科技的 9. ______________ intelligence n.智力; 聪明; 智能 →____________ intelligent adj.智能的; 聪明的
1. I developed very slowly and it took nearly two hundred years before I was built as an analytical machine by Charles Babbage. It took+段时间+before从句 “过了后……才”
achieve/gain/attain/obtain/reach one‘s goal 达到目标 carry out/realize the goal 实现目标 fight for a goal 为目标而奋斗 have a goal 有目标,有目的 set oneself a goal of doing sth. 为自己确定做某事的目标
from...on 1. ________________ 从……时起 as a result 2. ________________ 结果
human race 3. ________________ 人类
4. ________________ 在某种程度上 in a way
5. ________________ with the help of 在……的帮助下
goal n. 目标, 目的; 球门; (进球)得分 【归纳】 achieve one’s goal 实现某人的目标 longterm goal 长期目标 shortterm goal 短期目标 get/ make/ score/ take/ win a goal 得一分 keep goal 守球门
I think Mrs. Stark could be ______ between 50 and 60 years of age. （2014全国大纲卷） A. anywhere B. anybody C. anyhow D. anything 【解析】考查代词。我认为Mrs. Stark可能介 于50岁至60岁之间。anywhere “在(限定范围 内的)任何一点”； anybody “任何人”； anyhow “无论如何，不管怎么样”； anything “任何事”。
句 式
1. I wonder if ... e.g. By the 1940s I had grown as large as a room, and I wondered if I would grow any larger. 2. As time went by ... e.g. As time went by, I was made smaller. 3. so ... that ... e.g. And my memory became so large that even I couldn’t believe it! 现在完成时的被动语态：has / have + been +过 去分词
【归纳】 solve a difficulty 解决困难 solve a problem in maths 解答数学问题 a solution to the problem 问题的解决方案
solve, settle
共同意思是“解决问题(纷争)”。 当宾语是argument, dispute, affair, matter 等名词时多使用settle; 当宾语是equation, problem, puzzle等名词 时, 多使用solve。
3. anyhow adv. (也作anyway)无论如何; 即使如此 Anyhow, my goal is to provide humans with a life of high quality. （课文原句） 不管怎样，我的目标是给人类提供高质 量的生活。
2019届高考英语一轮复习课件：Unit 3 Computers (人教版必修2)
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11. ________vt. & vi.探索；探测；探究 12. ________adv. 无论如何；即使如此
13. ________n. 目标；目的；球门；(进球)得分
14. ________vi. & vt. 发信号→________n. 记号；符号
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If it hadn't been for Mr. Wang's help, I wouldn't have
finished the task ahead of time. Had it not been for Mr. Wang's help, I wouldn't have finished the task ahead of time. If Mr. Wang hadn't helped me, I wouldn't have finished the
考点分层细解
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参考范文 Dear Sir/Madam， It is my pleasure to recommend Mr. Zhang, one of my neighbours, to fill the post you advertised on the Internet. Mr. Zhang, who likes to be with children, enjoys the job of teaching. What's more, he worked as a teacher for three years because of his and gained some relevant teaching experience, which is an advantage over other applicants. Besides, outstanding work, he was thought to do it well.
2019版3年高考2年模拟一轮复习专用英语文档：Book 2 U
Book 2Unit 3Computers完形填空之利用首句解题方法指导由于完形填空短文的首句通常不设空,我们可以通过细读首句,推断出全文的主旨,并在主旨的指引下进行合乎逻辑的推理判断。
因此,在进行完形填空的训练时我们可借助首句,把握开篇,判断文体,预测主题。
Years ago, a critical event occurred in my life that would change it forever. I met Kurt Kampmeir of Success Motivation Incorporation for breakfast. While we were 1, Kurt asked me, “John, what is your 2for personal growth?”直接信息:首段叙述的是多年之前在吃早饭的时候,作者和Kurt进行的一番谈话。
预测信息:由首句可以推测下文讲述的可能是作者的成长经历与人生感悟。
典例引领(2016课标Ⅱ)Hundreds of people have formed impressions of you through that little device(装置) on your desk. And they’ve never actually1you. Everything they know about you2through this device, sometimes from hundreds of miles away.3they feel they can know you4from the sound of your voice. That’s how powerful the5is.Powerful, yes, but not always6. For years I dealt with my travel agent only by phone. Rani, my faceless agent whom I’d never met7, got me rock-bottom prices on airfares, cars, and hotels. But her cold voice really8me. I sometimes wished to9another agent.One morning, I had to10an immediate flight home for a family emergency. I ran into Rani’s office11. The woman sitting at the desk,12my madness, sympathetically jumped up. She gave me a13 smile, nodded while listening patiently, and then printed out the14immediately. “What a wonderful lady!”I thought.Rushing out15I called out over my shoulder,“By the way, what’s your name?”“I’m Rani,”she said. I turned around and saw a 16woman with a big smile on her face waving to wish me a safe trip. I was17! Why had I thought she was cold?Rani was, well, so18.Sitting back in the car on the way to the airport, I figured it all out. Rani’s 19—her warm smile, her nods, her ‘I’m here for you’20—were all silent signals that didn’t travel through wires.1.A.accepted B.noticedC.heardD.met2.A.came B.movedC.ranD.developed3.A.Thus B.YetC.ThenD.Indeed4.A.rather B.alsoC.justD.already5.A.telephone B.voiceC.connectionD.impression6.A.direct efulC.easyD.accurate7.A.in person B.by myselfC.in publicD.on purpose8.A.annoyed B.interestedC.discouragedD.confused9.A.promote B.trainC.findD.know10.A.arrange B.postponeC.confirmD.book11.A.for the first time B.at any timeC.from time to timeD.in good time12.A.expecting B.seeingC.testingD.avoiding13.A.shy fortingC.familiarD.forced14.A.bill B.formC.ticketD.list15.A.hopefully B.disappointedlyC.gratefullyD.regretfully16.A.careful B.seriousC.nervousD.pleasant17.A.amused B.worriedC.helplessD.speechless18.A.calm B.niceC.proudD.clever19.A.forgiveness B.eagernessC.friendlinessD.skillfulness20.A.explanation B.attitudeC.conceptD.behavior方法运用[语篇解读]有人通常认为即使不见面也能从电话中的声音中去判断一个人,形成对这个人的印象。
2019版高考英语一轮复习Unit3Computer新人教版必修2
2019版高考英语一轮复习Unit3Computer新人教版必修2Unit 3 Computers1 课文与语法填空阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。
1 history of the computer began in 1642 in France. 2 was first built only as a calculating machine, and later as an analytical machine that could “think”3 (logical) and produce an answer4 (quick) than any person. Still later, the “universal machine” was built5 (solve) mathematical problems, which6 (make) the computer huge!7 time went by, the computer was made smaller, quicker and cleverer. Later, computers8 (connect) by a n etwork and brought into common people’s homes9 (deal) with information and help with the communication between people around the world. Since its birth, the computer 10 (design) to serve the human race.1. 2. 3. 4. 5.6. 7. 8. 9. 10.2 课文与短文改错根据课文内容,对下面材料进行修改。
文中共有10处语言错误,每句中最多有两处。
每处错误仅涉及一个单词的增加、删除或修改。
2019版高考英语一轮复习 第一部分 教材重点全程攻略 Unit 3 Computers讲义 新人教版必修2
Unit 3 Computers话题素材——电脑网络科技[话题词汇]1．convenience n. 方便；便利 2.beneficial adj. 有益的；有好处的3．electronic adj. 电子的 4.technology n. 技术；科技5．update n. & vt. 更新；(使)现代化6．be_addicted_to 对……上瘾7．negative effects 负面影响 8.with_the_help_of 在……帮助下9．make a difference 有影响；有关系10．shop online 网购11．change one's life 改变某人的生活12．improve_the_quality_of_life 改善生活质量13．more_and_more_popular 越来越流行14．surf_the_Internet 上网浏览信息(网上冲浪)15．contribute to ... 导致；促进……[经典佳句]1．With_the_help_of the computer, it_has_become_possible for humans to_work at home.在电脑的帮助下，人们在家办公已成为可能。
2．There_is_no_doubt_that spending too much time surfing the Internet will do_harm_to teenagers.毫无疑问，花费太多的时间上网对青少年不利。
3．We have to say it_is just the Internet that is making our life more colourful and comfortable.我们必须承认正是网络使我们的生活更加丰富多彩和舒适。
精美语篇Recently our class discussed the advantages and disadvantages of surfing the Internet. Here are our conclusions.Of course, surfing the Internet clearly has some advantages. There is no doubt that the Internet makes communication easier and helps us keep up with the latest information. It also provides us with various ways to kill time, such as online shopping, online movies and online chats with friends.Like anything else, the Internet is not perfect. Being addicted to it can waste a lot of time, especially for us students; not only can our studies be harmed by our spending too much time online, but we often hear news of students who met dangerous people online or even got cheated.In my opinion, when surfing the Internet, we should be aware of both theadvantages and disadvantages. Only in this way can we really benefit from it.◆高频单词1．calculate (vt.) 计算→calculation (n.) 计算2．universal (adj.) 普遍的；通用的；宇宙的→universe (n.) 宇宙；天地万物3．simplify (vt.) 简化→simple (adj.) 简单的→simply (adv.) 仅仅；只；不过4．operator (n.) (电脑)操作员；接线员→operate (v.) 运转；工作→operation (n.) 手术；运作5．logical (adj.) 合逻辑的；合情理的→logically (adv.) 逻辑上；合逻辑地；有条理地6．technology (n.) 工艺；科技；技术→technological (adj.) 科技的7．intelligence (n.) 智力；聪明；智能→intelligent (adj.) 智能的；聪明的8．solve (vt.) 解决；解答→solution (n.) 解决；解答9．reality (n.) 真实；事实；现实→real (adj.) 真正的；真实的→really (adv.) 真正地；确实地10．personal (adj.) 私人的；个人的；亲自的→personally (adv.) 就个人而言；亲自→personality (n.) 个性；人格；名人11．total (adj.) 总的；整个的 (n.) 总数；合计 (vt.) 共计；总计→totally (adv.) 完全地；整个地12．application (n.) 应用；用途；申请→apply (v.) 应用；申请→applicant (n.) 申请人；求职者→applied (adj.) 应用的；实用的13．finance (n.) 金融；财经→financial (adj.) 金融的；财政的14．explore (vt. & vi.) 探索；探测；探究→explorer (n.) 探险家；勘探者→exploration (n.) 探索15．anyhow (adv.) (也作anyway) 无论如何；即使如此16．goal (n.) 目标；目的；球门；(进球)得分17．happiness (n.) 幸福；快乐→happy (adj.) 高兴的；快乐的18．signal (vi. & vt.) 发信号 (n.) 信号19．type (n.) 类型 (vt. & vi.) 打字→typist (n.) 打字员20．arise (vi.) 出现；发生→arose (过去式)→arisen (过去分词)21．electronic (adj.) 电子的→electricity (n.) 电；电学22．appearance (n.) 外观；外貌；出现→appear (vi.) 出现23．character (n.) 性格；特点→characteristic (adj.) 典型的；独特的；特有的(n.) 特征；特色◆重点短语1．from_then_on 从那时起2．go_by 时光流逝；顺便拜访3．as_a_result 结果4．of_high_quality 高质量的5．in_a_way 在某种程度上6．make up 弥补；化妆；编造；构成7．after all 毕竟8．with the help of 在……的帮助下9．deal with 处理；安排；对付10．watch over 看守；监视◆热点句型1．before “……之后才……”，引导时间状语从句I developed very slowly and it_took_nearly_two_hundred_years_before (差不多过了两百年才) I was built as an analytical machine by Charles Babbage.(教材P18)2．as “随着”，引导时间状语从句As_time_went_by (随着时间的推移), I was made smaller.(教材P18)3．so ... that ... “如此……以至于……”，引导结果状语从句Over time my memory has developed so_much_that (如此快以至于), like an elephant, I never forget anything I have been told！(教材P18)4．It is＋adj.＋to do sth.“做某事是……的”I think it's_impossible_to_live (无法生活) without computers！(教材P19)5．by the time ... “到……为止”By_the_time_I_was_sixteen (在我满十六岁时)，my dream had come true.(教材P20) 6．what引导表语从句After all, with the help of my electronic brain which never forgets anything, using intelligence is what_I'm_all_about (我的一切)！(教材P23)◆同步训练在空白处填入1个适当的单词或括号内单词的正确形式。
2019版高考英语一轮复习Unit3Computers达标巩固练含解析新人教版必修【word版】.doc
Unit 3 Computers李仕才***阅读理解。
When it's five o'clock，people leave their office.The length of the workday，for many workers，is defined by time.They leave when the clock tells them they're done.These days，the time is everywhere：not just on clocks or watches，but on cellphones and computers.That may be a bad thing，particularly at work.New research shows that clock-based work schedules hinder morale(士气)and creativity.Clock-timers organize their day by blocks of minutes and hours.For example：a meeting from 9 a．m.to 10 a．m.，research from 10 a．m.to noon，etc.On the other hand，task-timers have a list of things they want to accomplish.They work down the list；each task starts when the previous task is completed.It is said that all of us employ a mix of both these types of planning.What，then，are the effects of thinking about time in these different ways？Does one make us more productive？Better at the tasks at hand？Happier? In experiments conducted by Tamar Avnet and Anne-Laure Sellier，they had participants organize different activities—from project planning，holiday shopping，to yoga—by time or to-do list to measure how they performed under “clock time” vs.“task time”．They found clock-timers to be more efficient but less happy because they felt little control over their lives.Task-timers are happier and more creative，but less productive.They tend to enjoy the moment when something good is happening，and seize opportunities that come up.The researchers argue that task-based organizing tends to be undervalued and under-supported in business culture.Smart companies，they believe，will try to bake more task-based planning into their strategies.This might be a small change to the way we view work and the office，but the researchers argue that it challenges a widespread characteristic of the economy：work organized by clock time.While most people will still probably need，and be，to someextent，clock-timers，task-based timing should be used when they are performing a job that requires more creativity.It'll make those tasks easier，and the task-doers will be happier.1．What is the way people often do their work according to the author?A．They give priority to the most urgent task on hand.B．They set a time limit for each specific task.C．They combine clock-based and task-based planning.D．They accomplish their tasks one by one.2．What did the researchers find in their experiments on clock-timers?A．They tend to be more productive.B．They seize opportunities as they come up.C．They always get their work done in time.D．They have more control over their lives.3．What is the researchers' opinion about today's business culture?A．It does not support the strategies adopted by smart companies.B．It attaches more importance to work efficiency than to workers' lives.C．It aims to bring employees' potential and creativity into full play.D．It does not lay enough emphasis on task-based practice.4．From the passage，we can conclude that ________.A．it is important to keep a balance between work and lifeB．task-based timing is preferred for doing creative workC．performing creative jobs tends to make workers happierD．a scientific standard should be adopted in job evaluation【解题导语】本文是一篇对时钟型和任务型两种工作方式的研究报告。
全国卷2019届高考英语一轮复习Unit3Computers课时作业新人教版必修2.doc
Unit 3 ComputersⅠ.阅读理解AAll over the world mothers and fathers teach their children manners.Other children may have manners that are not like yours.There are all kinds of manners.Many years ago ，children who had good manners were seen and not heard.They kept quite quiet if grown-ups were talking.Today，well-mannered children have more freedom.Sometimes good manners in one place are bad manners in other places.Suppose you are a visitor in the land of Mongolia.Some friends ask youto eat with them.What kind of manners do they want you to have？ They want you to give a loud“打burp(嗝) ” after you finish eating.Burping would show that you like your food.In some countries，if you give a loud burp ，you are told to say “ Excuse me， please. ” In many places people like to eat together.But in some parts of Polynesia ，it is bad manners to be seen eating at all.People show good manners by turning their backs on others while they eat.What are manners likein an East African town? The people try not to see you.They are being polite.You may see a friend.He may not see you at all.If you are polite，you will sit down beside him.You will wait until he finishes what he is doing.Then he willtalk to you.Suppose you visit a friend in Arabia.You should walk behind the other tents until you come to his tent.If you pass in front of the other tents， you will be asked into each one.The people will ask you to eat with them.And it isbad manners if you say no.Manners are different all over the world.But it is good to know that all manners begin in the same way.People need ways to show that they want to be friends.[语篇解读 ]本文主要介绍了世界上一些地方的礼仪。
2019届高三英语一轮复习Unit3Computers课时作业新人教版必修2
Unit 3 ComputersⅠ.阅读理解A(2021·湖南省局部重点中学高考考前演练)WELCOME TO THE RONALD REAGANPRESIDENTLAL LIBRARY AND MUSEUMVisit the limitedtime “Interactive! The Exhibition〞at the Ronald Reagan Presidential Library and Museum and save more than 30% on museum admission tickets with an audio tour.WHENThrough Feb. 28, 2021WHAT'S INCLUDED$19 (reg. $28) ... Admission for one person to the Ronald Reagan Presidential Library and Museum, including “Interactive! The Exhibition〞with an audio tour. Please note: the virtual reality (虚拟现实) experience will be an additional cost and participants must be 10 years old or above.WHY WE LOVE IT• The exhibition is a handson experience focusing on movies, TV, music and the arts• Experience virtual reality, 1980s vi deo games, robots, 3D printing• Climb aboard Air Force One, view the expensive comfortable presidential car and a Marine One helicopter • Explore Reagan's legacy (遗产): Step into an Oval Office copy and see a piece of the Berlin Wall• The audio tour has more than 50 stops and original material not copied in the exhibitsWHAT YOU NEED TO KNOWThis is a seasonspecific event. All sales are final. No refunds (退款) or exchanges. Not valid after the expirationdate. Valid any regular museum operating day through Feb. 28, 2021. Museum hours are 10 a. m. －5 p. m. , seven days a week. Valid for one person. Cannot combine with other offers. Must use in one visit. Tickets include admission to “Interactive! The Exhibition〞and the entire museum's galleries and grounds.【文章大意】本文是一篇应用文，介绍了罗纳德·里根总统图书馆与博物馆开放时间、游览内容、票价优惠等信息。
2019届高考英语一轮复习-第一部分-教材复习-Unit-3-Computers讲义-新人教版必修
高考与教材
Ⅰ.高考与单句填空 1.(2017·全国卷Ⅱ)Interruptions are one of the worst things to deal with while you're trying to get work done. 2.(2016·全国卷Ⅰ) As a result, the plants are growing everywhere. 3.(2016·全国卷Ⅲ)But when you share a story with your friends, you care a lot more how they react.
As time went by, I was made smaller.
随着…为止”，引导时间状语从句
By the time I was sixteen, my dream had come true.
在我满十六岁时，我的梦想成真了。
我会仿写
2.arise vi. (arose, arisen, arising)出现；发生；起身；起床 先试做 (1)用 arise/rise/arouse/raise 的适当形式完成语段 ① Raised in a poor family, he found everything in the outside world _a_r_o_u_s_ed__ his curiosity. However, as time went by, many problems arose . When the sun rose in the east, he arose/rose from his bed and began to deal with them. (2)写出各动词的过去式和过去分词 ②rise vi.( rose; risen ) 升起；起身；增长；上升 ③raise vt. ( raised; raised )举起；唤起；提高；饲养 ④arouse vt. ( aroused; aroused )唤醒；激起
2019年高考英语一轮复习2.3Computers讲及答案【word版】.doc
2.3 Computers【北京市石景山区2018届高三上学期期末考试】假如你是红星中学高三学生李华，你的英国朋友Jim发邮件告诉你，最近他参加一次学校电视主持人的面试，但是失败了，心情很沮丧。
请你给Jim回信，内容包括：1. 给与安慰和鼓励；2. 提出一些建议。
注意：1. 词数不少于50;2. 开头和结尾已给出，不计入总词数。
提示词：电视主持人TV host【答案】Dear Jim,I am sorry to hear that you are deeply depressed recently due to failing in the employment interview of the school TV host. I can understand how you are feeling now. It is rather disappointing to fail in an important interview, which you were devoted to.But one failure doesn’t mean that you are not excellent. Actually, you are always an intelligent boy. In your letter, I can’t make out what possibility made this failure. But if I were you, I would reflect on the whole process of the interview and I would learn a lot from it. I’m sure you will be more experienced next time.I hope you will be happy soon.Yours,Li Hua重点单词精讲考点1．total adj. 总的；全部的；整个的n．总数；合计【教材原句】【例句研读】1.—What is ________________________ these books？这些书的全部费用是多少？2.—It cost me __________________ of 500 yuan.3.___________，it cost me 500 yuan.4.The cost ________________ 500 yuan.这些书总共花了我500元。
近年高考英语一轮复习Unit3Computers基础达标练新人教版必修2(2021年整理)
2019版高考英语一轮复习Unit 3 Computers基础达标练新人教版必修2编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（2019版高考英语一轮复习Unit 3 Computers基础达标练新人教版必修2）的内容能够给您的工作和学习带来便利。
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Unit 3 Computers＊＊阅读理解The British are supposed to be famous for laughing at themselves, but even their sense of humor has a limit， as the British retailer Gerald Ratner found out to his cost。
When Ratner took over his father's chain of 140 jewelry shops in 1984, he introduced a very clear company policy。
He decided that his shops should sell down market products at the lowest possible prices。
It was a great success. The British public loved his cheap gold earrings and his tasteless silver decorations. By 1991，Ratner’s company had 2，400 shops and it was worth over 680 million pounds。