同步译林高中英语必修四培优新方案课件：Unit1SectionVProject

Section V Project读懂——课文注译，扫除读文障碍［原文王现］［读文清障］How do you build an adcampaign?Unlike① a single advertisement, an ad campaign is a planned②programme of advertisements ③唆鸡④ kinds of mdsdto reach a certain audience⑤.①u nlike •不像，与... 不同②过去分词planned作定语，修饰programme。

©using •••是现在分词短语，作advertisements 的后置定语。

©various adj.^r种各样的，多样的⑤audience n.受众；观众；听众; 读者［原文呈现］IWhen you start a successful ；I ad campaign, you must have a ：I clear aim and an audience in :I mind®. It is important to : figure out® exactly what you :I want to tdl the a !I what you are trying to set 【them to do®. In an ad 【II campaign you may need to ；employ® different kinds of | media⑩，including posters⑪，I newspapers, magazines, radio ：I and television.［读文清障］⑥have ... in mind对于(某一目的)心里已有……©figure out弄清楚，弄懂；计算出⑧句中It为形式主语，其中有两个what引导的宾语从句。

⑨employ皿使用⑩media/'mi:ctts/w .大众传播媒介，大众传播工具⑪poster/*pausta(r)/H .海报［原文呈现］There are three major questions you must first consider®：1 Who is the audience for your ad campaign?The people you 世@或t© gch⑬are your target® audience.［读文清障］⑫you must first consider 是省略了关系代词that或which的定语从句，修饰questions o⑬you want to reach 是省略了关系代词that或who的定语从句、修饰people o®target/!ta:g It/w •目标；靶子vt.［原文呈现］瞄准；以……为目标In order to determine ⑮ your audience, you will need to do a little research and analysis⑯ inadvance ⑰• You will need toexplore what the audiencealready thinks. It is very important to know your audience so you can create the right message for the right people.; ［读文清障］IIIIII:⑮determine/dl f t 3 imln/rt 确I1定，查明；决定；裁决IIIIi ⑯analy sis/^naelasls/n.分析，III分析结果I:⑰in advance 提前如何策划广告宣传活动?! 与单个广告不同的是，广告宣传活动是预告策划的系列广|I告，利用各种广告形式去影响特定的受众。

当你开始一个成功II的广告宣传活动时，你的心里必须有一个清晰的目标和受众。

II I I重要的是，你得确切弄清楚想要告诉受众什么.想让他们做什I I I I么。

在广告宣传活动中，你可能需要运用包括海报、报纸、杂II志、收音机和电视在内的不同种类的媒介。

! 首先你必须考虑三个主要问题：I1.谁是你广告宣传活动的受众?I你期望引起注意的人群就是你的目标受众。

为了确定你的1I II受众，你将需要提前做一点调查和分析。

你将需要探索受众已I］有的想法。

必须要了解你的受众，这一点非常重要，因为这样!I你才会为所针对的人群创造出恰当的信息。

|I II II ______________________________________________________________________________________________________________________ I［原文呈现］2 What do you want your ad campaign to say?After you have decided who your audience is. it is time tQ d©cia©yQU Jont the audience J to know or think about ®. It is important to always try to appeal to⑲ the audience in order to get them to react® in acertain way.［读文清障］⑱It is time to do sth・是固定句式，意为“到了做某事的时候了”。

decide后接what引导的宾语从句。

⑲appeal to吸引，引起兴趣;呼吁appeal/e'pi\!vi^吸引力;呼吁，恳请仏吸引力; 呼吁It is important ...中It 为形式主语，真正的主语为动词不定式toalways try to。

⑳react/rl!aekt/ri.做出反应,回应react to对 .. 做出反应You can gather ㉑this information from your research. When planning a public welfare campaign ㉒, you may want to ask yourself:［读文清障］©gathers.搜集，收集；使聚集㉒本句为省略了you are的时间状语从句。

在when, while，if, as if， though， as， until， once，whether, unless等引导的状语从句中，常省略跟主句相同的主语和be动词。

［读文清障］•What does my audience iII already know about this i I problem ?•What aspects of this problem :III would they care about or be : concerned with ㉓?［原文呈现］㉓be concerned with …对……关心、关注或感兴趣［读文清障］•Is there some history behind :II the problem 虫迫they WQU IQ]IIIbe interested in ㉔？IIIII •How does the problem :I II I personally © affect their |IIIlives? iIII3 How do you reach your |I I audience?［原文呈现］㉔定语从句that they would beinterested in 修饰somehistory。

© personally/f p 3 sQn^Uadv.个别地；就本人而言；本人, 亲自There are lots of different ways toget your message across ㉖when［读文清障］you are putting together ㉗an ad campaign. You must decide what approach® you want to use ㉙• This decision should depend mainly on your target audience and which kinds of ads reach that group best.［原文呈现］®get something across 把 ..... 表达清楚0put together组织，汇聚，组装@ approach n.方法，途径（后常接介词to）㉙句中what引导宾语从句；you want to use 为省略了关系代词that或which的定语从句，修饰approach oi在确定了你的受众后，就该决定你想让他们知道什么或者i I I 1思考什么了。

为了让受众做出预期的反应，努力去吸引他们是I I II 很重要的。

你可以通过自己的调查研究来搜集这种信息。

在设: I 计一个公益广告宣传活动时，你可能会想问自己: I 有关这个问题我的受众已经了解到什么了？ I I 他们关注或担心这个问题的哪些方面？II 这个问题有没有一些让他们感兴趣的历史背景？〔这个问题是如何影响他们的个人生活的？2.你希望你的广告宣传活动说什么？1 1 1 1厂"I3 •如何引起你的受众的注意?! 当组织一场广告宣传活动时，有许多不同的方式可用来传［ ;递讯息。

你必须决定你想采用什么样的方法。

这一决定应该主; !要取决于你的目标受众以及哪些类型的广告才能最大限度地引■I起所选择的人群的注意。

I［原文呈现］［读文清障］Anti-smoking ㉚adcampaignEvery year millions of people around the world die due to ㉛smoking. Every packet© © of cigarettes contains poisonous © chemicals that can result in lung® cancer©：㉛due to因为，由于I © packet/^aeklt/n.小包，小盒IIa packet of 一盒，一包II| ® poisonous/^oIzQnas/a^*有毒的IIII| ® lung/1 Aiy/t •肺IIIi © cancer/f kaensa(r)/M.癌症［读文清障］ ......... ［原文呈现］....... ; I I I I Iand heart disease ® . This iIIIcosts countries a lot of money |II Iand causes great damage to© I II the welfare of the people.： I I There are huge numbers of |I IIsmokers © in Asia. This is ：I IIwhy_…世©……h@Y©_…£b.QS©n|Ianti-smoking as the subject of III our ad campaign ®.［读文清障］IIIIIIIIIIIIi锄定语从句that can…修饰先行IIIIIIIIII词poisonous chemicals。