荷兰奈尔诺德商学院管理系《商业策略》

MSC 24Strategic Management CourseYOU ARE LOOKING AT…Jeroen BrinkhuisLecturer & Consultant in Strategy Dr. Jeroen van der Velden Associate Professor in StrategyCo-director Strategy CenterYOU’RE NOT LOOKING AT…Prof. Dr. Bob de Wit Professor in Strategic leadershipCo-director Strategy Center Richard Janssen Lecturer Strategy and innovationLET’S FIRST LOOK BACK•Please feel free to ask questions •Please don’t use mobile phones during class •Relevant laptop/iPad use during class is recommended •Please use your name tags/signs •Warning: Classes can be interactive •Please be dressed representatively •Not abiding by these rules usually results indeduction of kudos or in rare cases a permaban.THE RULES OF THE GAME+?NECESSARY FOR THIS COURSEToday Introduction into theStrategy course Self study CourseweekEXAMassignments January11th-15th2016March 2016An Encyclopædia Britannica Companystrategynoun strat ·e ·gy \-j ē\: a careful plan or method for achieving a particulargoal usually over a long period of time: the skill of making or carrying out plans to achieve a goalConclusion:There is no broad consensus about one definition of strategieMichael Porter Professor of StrategyHarvard Business School Henry Mintzberg Professor of Management StudiesMcGill University Kenneth Andrews Professor of Corporate StrategyHarvard Business SchoolC.K. PrahaladProfessor of Corporate StrategyUniversity of Michigan Who doesn’t agree?DEFINITION OF STRATEGYSCHOOLS OF THOUGHT IN STRATEGY1. The Design School2. The Planning School3. The Positioning School4. The Entrepreneurial School5. The Cognitive School6. The Learning School7. The Power School8. The Cultural School9. The Environmental School10.The Configuration School Henry MintzbergProfessor of Management StudiesMcGill UniversityTODAY’S PROGRAMTHE PROGRAM OF THE STRATEGY WEEK Monday11-1Tuesday 12-1Wednesday 13-1Thursday 14-1Friday 15-1Morning AssignmentExplanationJeroen Brinkhuis Strategic Position & Purpose Prof. dr. Bob de Wit Strategic Choice Jeroen Brinkhuis Strategic Action Dr. Jeroen van der Velden Group PresentationsAfternoon NCV Group Consultancy InnovationRichard Jansen Group Consultancy Presentation BattleEvening Independent work on project Independent work on project Independent work on project Independent workon projectASSESSMENT•Goals:•learn to use the fundamental models used instrategy•find current debates in strategy and apply these•academic debate on the topic of strategyprocess•In your groups you work on your tombola case•Part 1:•You will create three motivated strategic optionsof which you’ll choose one (motivate) anddescribe this one in such a way that thecompany can start implementing right away(SMART)•Part 2:•In 300 - 600 words you will describe why no-oneshould take your analysis seriously•Max. 2400 words (for part 1 & 2 combined)•APA Reference Style•Professional language and layout`SCOPEHOW DO I CREATE AND SELECT STRATEGIC OPTIONS?HOW TO GET THERE?TOWSSWOT Internal Analysis InternalAnalysisEXTRA INPUTTOWSSWOT Internal Analysis InternalAnalysisTopic Max. Points AssessmentOverall Quality Conditional - APA referencing- Professional Layout - Professional language - Max. 2400 wordsInternal Analysis10- Correct use of models- MotivationExternal Analysis10- Correct use of models- MotivationSWOT & TOWS10- Correct use of models- MotivationUse of Article20- Recent article (HBR/AMJ/etc.) - Insight in debate- Intertwined with assignment?Quality of argumentation 20- How is the build up of argumentation?- Is all the above nformation used?- Is information from classes used in paper?Why not to use30- Articles & References- Motivation Total100ASSESSMENTTHE PROGRAM OF THE STRATEGY WEEKMonday11-1Tuesday 12-1Wednesday 13-1Thursday 14-1Friday 15-1Morning AssignmentExplanationJeroen Brinkhuis Strategic Position & Purpose Prof. dr. Bob de Wit Strategic Choice Jeroen Brinkhuis Strategic Action Dr. Jeroen van der Velden Group PresentationsAfternoon NCV Group Consultancy InnovationRichard Jansen Group Consultancy Presentation BattleEvening Independent work on project Independent work on project Independent work on project Independent workon project#Cluster Docent Groups1Clothing Swatch Group Hermes Abercrombie Fitch Primark HiTec2Food Yakult Bel - Asia Red Bull Mars3Finance PayPal Knab American Express ABN AMRO (Consumer)WesternUnion4Platform as a Service Flora Holland TripAdvisor Uber 5Technology TomTom GoPro HTC Philips Healthcare Tesla6Bricks and Clicks Hilti Ahold Barnes and Noble Nespresso7Shipping Damen Shipyards Port of Rotterdam Boskalis Vopak8Production Ten Cate Lely Vespa Friesland Campina - Africa Carlisle - Construction Materials1. Which article are you going to use for the strategy process?2. What is the company issue? If none; focus on company growth3. What will the company scope be? (not too broad, not too narrow)4. What level of strategy?5. Which models are you going to use to use for the internal & external analysis?6. How are you going to reflect on “Why no one should use your analysis”7. Your planningDeadline:Email 1 PP slide to your group consultant containing your answers to this questions before Tuesday January 12th, 09:30 AMCLUSTERS#Cluster Docent Company Date Time Date Time1Clothing JB Swatch Group Tue, 12 Jan 201613:30 - 13:50Thu, 14 Jan 2016TBD 2Clothing JB Abercrombie Fitch Tue, 12 Jan 201613:50 - 14:10Thu, 14 Jan 2016TBD 3Clothing JB Hermes Tue, 12 Jan 201614:10 - 14:30Thu, 14 Jan 2016TBD 4Clothing JB Primark Tue, 12 Jan 201614:30 - 14:50Thu, 14 Jan 2016TBD 5Clothing JB HiTec Tue, 12 Jan 201614:50 - 15:10Thu, 14 Jan 2016TBD 6Food JB Yakult Tue, 12 Jan 201615:10 - 15:30Thu, 14 Jan 2016TBD 7Food JB Bel - Asia Tue, 12 Jan 201615:30 - 15:50Thu, 14 Jan 2016TBD 8Food JB Red Bull Tue, 12 Jan 201615:50 - 16:10Thu, 14 Jan 2016TBD 9Food JB Mars Tue, 12 Jan 201616:10 - 16:30Thu, 14 Jan 2016TBD 10Finance JvdV PayPal Tue, 12 Jan 201613:30 - 13:50Thu, 14 Jan 2016TBD 11Finance JvdV Knab Tue, 12 Jan 201613:50 - 14:10Thu, 14 Jan 2016TBD 12Finance JvdV American Express Tue, 12 Jan 201614:10 - 14:30Thu, 14 Jan 2016TBDTue, 12 Jan 201614:30 - 14:50Thu, 14 Jan 2016TBD 13Finance JvdV ABN AMRO(Consumer)14Finance JvdV WesternUnion Tue, 12 Jan 201614:50 - 15:10Thu, 14 Jan 2016TBD 15Platform as a Service JvdV Flora Holland Tue, 12 Jan 201615:10 - 15:30Thu, 14 Jan 2016TBD 16Platform as a Service JvdV TripAdvisor Tue, 12 Jan 201615:30 - 15:50Thu, 14 Jan 2016TBD 17Platform as a Service JvdV Uber Tue, 12 Jan 201615:50 - 16:10Thu, 14 Jan 2016TBD 18Platform as a Service JvdV Tue, 12 Jan 201616:10 - 16:30Thu, 14 Jan 2016TBD 19Technology RJ TomTom Tue, 12 Jan 201613:30 - 13:50Thu, 14 Jan 2016TBD 20Technology RJ GoPro Tue, 12 Jan 201613:50 - 14:10Thu, 14 Jan 2016TBD 21Technology RJ HTC Tue, 12 Jan 201614:10 - 14:30Thu, 14 Jan 2016TBD 22Technology RJ Philips Healthcare Tue, 12 Jan 201614:30 - 14:50Thu, 14 Jan 2016TBD 23Technology RJ Tesla Tue, 12 Jan 201614:50 - 15:10Thu, 14 Jan 2016TBD 24Bricks and Clicks RJ Hilti Tue, 12 Jan 201615:10 - 15:30Thu, 14 Jan 2016TBD 25Bricks and Clicks RJ Ahold Tue, 12 Jan 201615:30 - 15:50Thu, 14 Jan 2016TBD 26Bricks and Clicks RJ Barnes and Noble Tue, 12 Jan 201615:50 - 16:10Thu, 14 Jan 2016TBD 27Bricks and Clicks RJ Nespresso Tue, 12 Jan 201616:10 - 16:30Thu, 14 Jan 2016TBD 28Shipping BW Damen Shipyards Tue, 12 Jan 201613:30 - 13:50Thu, 14 Jan 2016TBD 29Shipping BW Port of Rotterdam Tue, 12 Jan 201613:50 - 14:10Thu, 14 Jan 2016TBD 30Shipping BW Boskalis Tue, 12 Jan 201614:10 - 14:30Thu, 14 Jan 2016TBD 31Shipping BW Vopak Tue, 12 Jan 201614:30 - 14:50Thu, 14 Jan 2016TBD 32Production BW Ten Cate Tue, 12 Jan 201614:50 - 15:10Thu, 14 Jan 2016TBD 33Production BW Lely Tue, 12 Jan 201615:10 - 15:30Thu, 14 Jan 2016TBD 34Production BW Vespa Tue, 12 Jan 201615:30 - 15:50Thu, 14 Jan 2016TBDTue, 12 Jan 201615:50 - 16:10Thu, 14 Jan 2016TBD 35Production BW Friesland Campina -AfricaTue, 12 Jan 201616:10 - 16:30Thu, 14 Jan 2016TBD 36Production BW Carlisle - ConstructionMaterials。