剑桥BEC真题集第三辑中级 Test 1

BEC真题第三辑中级Test 1 READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the advice of four market experts on theopposite page.●Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.1It would be advisable for Flacks to consult customers before developing a new product.2Producing goods for specialist markets might increase FIacks’ profits.3Flacks may need to change the function of one of its facilities.4Flacks should utilise its current expertise to enter a different market.5Flacks may need to consider closing its current production facility.6Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories forwomen. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will haveto work hard to increase its margins. They need to move into a more promising market,one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap andthe sales force would take it in its stride. Also, the y wouldn’t need to re-equip theirfactory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourcedmanufacture and brand differentiation hold the key to success. I think they shouldinitially locate some of their production in another country, where manufacturingquality tends to be better and it is easier to meet changing customer demands. But theyshould also regularly monitor production in Britain and think about outsourcing all thiswork abroad at some point if they need it done faster. The company should continue 1to work on innovative products, and thorough market research will help to ensure any Tnew ideas are well received.C Gary Wilmotln order to beat their rivals in a highly competitive market, Flacks should ensure theirproducts are attractive and build on their relationships with the big stores rather thantrying to go it alone and market directly. They should also consider refocusingproduction by using their UK factory for high-specification products. They couldeventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion acessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance anddesign. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chainsnow have two-tier supply chains and Flacks could focus on t0p-up orders. They mightalso investigate other sales channels such as mail order.PART TWOQuestions 8-12●Read the article below about evaluating the work of company directors.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A—G) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).EVALUATING THE PERFORMANCE OF THE BOARDFew employees escape the annual or twice-yearly performance review. (0) .....G.... . The answer is not a great number. And the smaller the company, the fewer checks there are on how well thedirectors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review theperformance of the board. (8) ............ . Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on howlonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) ............ . Their counterparts in larger organisations. however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) ............ . At a very basic level, this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full ‘360-degree’ appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session, (11) ............ . These might ask for people’s opinions on the board’s main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of boardmembers ls conducted. (12) ............ . The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?Example:A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis forfuture discussion.E One issue remains, however, when all the others have been dealt with.F lt is generally agreed that it is the chairman’s responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal processfor their board of directors.PART THREEQuestions 13-18●Read the article below about British companies and their performance in the Americanmarket, and the questions on the opposite page.●For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a S3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concernedis the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. lt was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid—nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. ‘ManyBritish firms are quite patronising about the US,' she sa ys. ‘They think that we’re so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something’s successful in the UK,it’s bound to be successful over there. You have to look at what you can bring them that they haven’t already got. On the whole, American companies are brilliant at the mass, middle market and people who’ve tried to take them on at this level have found it very difficult.’This time round it is just possible that changing tastes a re running in Britain‘s favour.The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well. They are now looking for the small, the precious, the ‘real thing’, and this is precisely what many of the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer’s opinion, the proposed venture will be different to previous onesbecauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16According to the writer, Polly Brown’s mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.PART FOURQuestions 19-33● Read the article below about plans for a new telephone banking centre.● Choose the best word to fill each gap from A , B , C or D on the opposite page. ● For each question (19-33), mark one letter (A , B , C or D ) on your Answer Sheet. ● There is an example at the beginning, (0).19 20 21 22 23 24 25 26 27 28 29 30 31 32 33PART FIVEQuestions 34-45● Read the text below about how consumers decide what to buy.● ln most of the lines (34-45) there is one extra word. lt is either grammatically incorrector does not fit in with the meaning of the text. Some lines, however, are correct. ● lf a line is correct, write CORRECT on your Answer Sheet.● If there is an extra word in the line, write the extra word in CAPITAL LETTERS onyour Answer Sheet.● The exercise begins with two examples, (0) and (00). B plantB invested B engaging B teamwork B improve B uniformC function C funded C containing C enterprise C grow C extensiveD situation D paid D involving D collaboration D advance D universalA facility A assisted A consisting A venture A benefit A inclusiveA help A facts A acquire A necessitate A reorganisation A announcement A method A achieved A mindB contribute B reasons B gain B ease B reassignment B publication B step B taken B regardC provide C data C attract C support C relocation C notice C point C drawn C accountD combine D evidence D win D enable D replacement D acknowledgement D action D earned D noteWRITING 45 minutesPART ONE●You have been informed that next Wednesday your company’s computer system will beclosed down so that improvements can be made.●Write an email to all staff in your department:•saying what time on Wednesday the system will be closed down•suggesting how staff should prepare for this•saying how the system will be better after the improvements.●Write 40-50 words.PART Two .●You work for PJT Ltd, a manufacturing company. You need more staff in your department andyour line manager has asked you to write a report explaining why.●Look at the information below, on which you have already made some handwritten notes.●Then, using all your handwritten notes, write your report.●Write 120-140 words.LISTENING 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12●You will hear three telephone conversations or messages.●Write one or two words or a number in the numbered spaces on the notes or forms below.●After you have listened once, replay each recording.Conversation One(Questions 1-4)●Look at the notes below. t●You will hear a woman calling a colleague about a factory visit.Conversation Two(Questions 5-8)●Look at the form below.●You will hear a woman calling a recruitment agency.Conversation Three(Questions 9-12)● Look at the notes below.● You will hear a journalist phoning the Managing Director of Shipton's Foodsabout his firm’s website.PART TWOQuestions 13-22Section One(Questions 13-17)● You will hear five short recordings.● For each recording, decide what the speake r’s strategy is for success in management. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.13 .............................. 14 .............................. 15 .............................. 16 .............................. 17 ............. L ................ Shipton's Foods Company website is maintained by their (9) ................................................................. .......................................................................................................................................... Main function of site is to give information about their (10) ...............................................................................................................................to trade customers. The company currently has plans for(11) ........................................................................................................................................................................................................................................................................ Priority for developing website: it must be (12) .............................................................. ..........................................................................................................................................Section Two(Questions 18-22)● You will hear another five recordings.● For each recording, decide what the speaker’s main reason is for makin g the phone call. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.18 .............................. 19 .............................. 20 .............................. 21 .............................. 22 ..............................PART THREEQuestions 23-30● You will hear Sophie Garland, the General Manager of Daylong Leisure Centres, and JamesPinot, the Operations Manager, discussing problems at the Nottingham centre.● For each question (23-30), mark one letter (A , B or C ) for the correct answer.● After you have listened once, replay the recording.23 What does Sophie say about the Nottingham centre's problems?A She doesn’t know what has cau sed them.B She hadn’t expected Nottingham to have problems.C She doesn’t think they will continue for long.24 James says the European division solved a similar problem byA closing some centres.B advertising the centres.C investing in the centres.25 Sophie proposes that the Nottingham centre shouldA be sold to a company in a different sector.B continue to operate as a Daylong Centre.C remain a leisure centre but under different ownership.26 James believes that the main cause of the problem isA a change in consumer tastes.B the design of the centres.Cthe economic situation.27According to Sophie, advertising wouldA take time to improve the figures.B produce only temporary results.C improve the company’s image.28James suggests that part of the solution is toA reduce opening hours.B employ staff on lower wages.C limit the promotional offers.29 The Board wants to sell the Nottingham centre becauseA the company’s share price has been falling.B it would fetch a good price.C they need to compensate for losses.30 Sophie finally agrees to propose to the Board that theyA keep the centre running as normal.B allocate money for extra promotions.C give the centre a chance to reduce its costs.You now have 10 minutes to transfer your answers to your Answer Sheet.SPEAKING 14 minutesSAMPLE SPEAKING TASKSPART ONEln this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. Youhave to choose one of the topics from the three below and then talk for about oneminute. You have one minute to prepare your ideas.PART THREEln this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesStaff MagazineYour company is planning to introduce an internal magazine to keepstaff informed of company developments.You have been asked to help plan the staff magazine.Discuss the situation together, and decide:●what type of information to include in the magazine●which type of staff should contribute to the magazine.For three candidatesFollow-on questions。

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剑桥BEC真题模拟中级第三辑口语解析Part3Discussion

剑桥BEC真题中级第三辑口语解析Part3Discussion第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司当前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。

要求你帮助策划企业内刊的设计。

你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【思路点拨】主题讨论要点讨论结果原因Staff Mag azine Contents ofmagazineNews, analysis,opinions, interviews,competitions andfeedbackCover a wide range oftopics, of interest tostaffOrienta tion of magazi ne Oriented to all thestaff membersA betterunderstanding of ourbusiness, knowledgeand experiences,interest andentertainment, a goodknowledgeCircula tion Monthly An easy, convenientway of keepingup-to-speed witheverything.【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment 【句型点击】正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations.By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members. C: You can target the staff magazine to different groups, for individual department may want their version of themagazine. Moreover, staff should be encouraged to become involved in producing the magazine and buildinga sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them;so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.。

(完整word版)剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

第二辑Test 1Topic A：WHAT IS IMPORTANT WHEN ……？Entertaining clients●Types of activities●Cost[思路点拨］【词汇&短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well，what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…。

.The point is that……。

Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office。

When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover，these activities should help us achieve our business objectives，for example，we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful。

剑桥商务英语[BEC]中级第二、三、四辑口语真题范例

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room 招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to bemore relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract 繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for theircapital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly 顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries 管理技能managerial skill 职业前景career prospect 人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。

BEC 剑桥商务英语中级(第三版)讲义MODULE 1

MODULE 1T ask 1: Speaking T est-Part oneI. Members of Speaking Test•Examiner 1--- Interlocutorasking questions and giving directions•Examiner 2--- Assessorassessing your spoken English•Candidate 1:making a speech or answering questionsof Examiner 1 or Candidate 2•Candidate 2:making a speech or answering questions of Examiner 1 or Candidate 1II. Format of Speaking Test-Part one•Format: interview--- Conversation between the examiner and two candidates•Input: Examiner asks questions•Time: 3 minutes•Interaction focus: the examiner encourages the candidates to give information about themselves and to express personal opinionsIII. Criteria of grading in Part one•Manner•Pronunciation•Intonation•Stress & Rhythm•V ocabulary & GrammarNote:Make 1st impressionAdapt to examiner’s toneBody languageIV. Sentence DevelopmentCriteria:1.Brief but not simple2.To the point3.Suitable wordingExample1) I like reading a lot.I like reading. My favori te book is “Gone with the wind” because I love the main character.I have a wide range of hobbies among which I love reading the most. My favorite book is “Gone with the wind” by Margaret Mitchell, because I greatly admire the main character--- Scarlett, who was brave to love and hate.2) I also enjoy travelling very much.I love travelling very much because I see travelling as a good opportunity to meet new people, new food and new culture, which by all means broadens my view.I spend most of my long holidays travelling to different places, because it offers me great opportunities to meet new people, taste new foods, learn new cultures, thus adding my life experiences. Lijiang, Jiuzaigou, and Xinjiang are the most impressive places for me so far, so I highly recommend them.3）What kind of person do you think you are?What are your strengths and weaknesses?inactive, quiet, introvert , extrovert, trustworthy, thoughtful, helpful, gentle, slow, honest, hardworking, active, efficient, kind, generous, talkative, easygoing,, open, optimistic, pessimistic, easy to get along with, ready to help others, brave, devoting, passionate, bright, smart, cute, popular among friends, sweet, warm-hearted, sympathetic, willing to share, not self-centered, considerate, a social person,4）Where are you from?Can you say something about your hometown?location, province, urban area, suburb, rural area, isolated places, small villages/towns/ downtown areas/ countryside, city, beautiful scenery, quiet, fresh air, green everywhere, friendly people, kind and helpful, skyscrapers, tall buildings, shopping malls, department stores, business district, entertainment, parks, transportation system, public facilities, convenient, noisy, busy, indifferent, modern, cold, alienated, climate, humid, dry, windy, freezing, extremely hot,5）What’s your hobby?What do you like to do in your spare time?spare time, music, Pop/classical, sports, ball games, pc games, body exercises, movies (detective/horror/romantic /comedy /tragedy), books (science fiction / novel / essay / poems / poetry /fashion magazine / comic strips/ cartoons / autobiography), shopping, food, cooking, painting, singing, dancing, playing cards/poker/chessV. Personal questionsWell, my name is ☺, but you can call me ☻, which is my English name.I’m from the city of … in GD Province, which is in the south of China.Actually, my hometown is famous for …, do you know that place?Well, I’m a student studying International Business in … , which is one of the bestpolytechnic college in GD Province.Generally speaking, I like my major a lot, but most specifically, my studies are full ofchallenging because there’re much business-related knowledge for me to learn.Frankly speaking, I’m not sure. But I used to dream to be a HR manager, because Isuppose managing people is the most exciting and creative job.Definitely, English is the international language and as my major is InternationalBusiness, I’ll run the career by communicating with business partners all over theworld.I have been learning English for more than 10 years since I was in primary school.VI. Business topics1. Business in your hometown or country-- what kind of business / industry is popular in your hometown?-- what is the current situation of the industry?a. IT industries / garment industry / sportswear industry, some of the brands are famous nationwide.b. Catering is popular in my hometown. Many people are in the catering business.2.the importance of English in business-- Do you think English will continue to be important for business in the future? Why?a. English is a common language used in international business communicationb. With globalization, English helps to obtain business opportunities, succeed in negotiationand entertain visitors.3. The effect of technology on business-- Which technology has had the biggest effect on business in recent years?-- What effect will technology have on business development?IT/ E-commerce / business onlinea. to help the transfer of business informationb. to change the way business is conductedc. IT is now widely used in business activities. The Internet is making it possible to do businessonline which is more speedy and cost-effective.4. Present and future changes in working life-- In what ways do you think working life will change in the next decade?a. the present changes as follows: use of IT, office environment, welfare, etc.b. the future changes as follows: more people working from home, three or four working days, etc.5. Training and development in the workplace-- If you had a choice of work training, what would it be? Why?-- How do training help development of employees?a. a benefit to the staffb. Training upgrades business knowledge and working abilities.c. Training get staff well-informed and enhance their professional skills.6. ways of selling products or services-- How many ways are there to promote products or services?-- How effect is selling over the website?a. site promotion (department store / franchise houseb. direct mail, door-to-door sellingc. cold callingd. advertisement on TV, in newspaper or magazinee. Using you website as a marketing tool. Sell items directly on the site or use the site to educate customers about your product or service.T ask 2: Business T opic-Ways of working Task 1): Vocabulary—different ways of workingIII.DiscussionPut students into pairs or small groups to discuss how they work most effectively. Put the list of question on the board to help them discuss the points more easily.How do you study English most effectively?By working …--- at the same time everyday / at different times of the day?--- early in the morning / late at night?--- on your own / with others?--- at home / at your place of study (library or classroom)?Reference expressionsroutine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other互相支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficient在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率have more flexibility 享有更多的灵活度a dependent type of persona and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself 性格独立，喜欢自己做决定don’t want to work under someone 不想在别人手下工作Example statement:For me, I like to work flexible hours on my own. By working like this, I can work most effectively. When I need to teach my students, I will go to the classroom. So I am used to flexible hours rather than working nine to five. Also, I’d like to work on my own. It is because this can allow me to be innovative in my language teaching career.IV.MatchingStudents match the terms to the definition. Ask them if any of them are familiar with these way of working:Would it be possible to telework in your job？How would you feel about job-sharing?Have you ever suggested to your boss the idea of flexitime?V.Further analysisTask 2)：Reading---how to job-shareI．ScanningAsk students to read the whole text before they put the headings with the correct paragraphs. Tell them that they won’t need to understand every word to complete this reading task. II．DiscussionTopic：How easy would it b for you to job-share? Would your employer or boss think it was a good idea?Reference expressionsYesHave more time with childrenWith less work stressCan have more free timeCan have someone to share credit and blameTwo people doing one job means twice as much experience, skills, brainpower and energy.NoDifficult to find someone you likeNeed to coordinate with the other personTend to work late at nightNeed careful planning to play to each other’s different strengthsThey may not get what they expect of the job-sharer in terms of hours, availability and result. III．ExtensionExtension 1:Roles: Student A is the employee and student B is the employerSituation: Student A wants to start job-sharing with another colleague. He must try to convince their employer that it is a good idea and mention the advantages. Student B should be skeptical and mention disadvantages.Time: 3 minutesExtension 2:Roles: Student A is the examiner and student B is the examineeSituation: Student A asks some questions and Student B tries to answer them.Aim: students should introduced to the idea that they will have to be able to talk on many different areas of business in the exam.Time: 3 minutesTask 3)：Listening---working from homeI.II.Q&AQ1. What does she way is important when working from home?---A: have a time table and stick to it.Q2. What does she think are some of the advantages and disadvantages of this way of working?---A: advantage- you spend more time with the children-more flexibility-the company saves money on office space-no commutingdisadvantage – sometimes you work in the evening-you miss people and office news & gossipQ3. How long has she been with her current employer? How long has she been home-working?---A: She’s been with her current employer since she left school, but she’s been home-working for 5 years.Q4. Is she doing anything different from normal this week?---A: She’s going to the office everyday to meet visitors.Task 4)：Grammar---present tensesII.TimelinePresent ContinuousPast ContinuousT ask 3: Speaking T est-Part twoI.Format of Speaking test-part two•Format: mini-presentation' by each candidate on a business theme.-- giving information and expressing opinions•Input: Written prompt•Time: about 6 minutes (1m preparation)•Interaction focus: the candidates are given prompts which generate a short talk on a business-related topicII.Criteria of grading in Part two•V ocabulary•Grammar•Ideas organizationNote:Choose 1 topic as quickly as possibleList key words of the topicMake notes while your partner speakingBody languageIII.Tips1.选择主题I choose topic …2.开篇点题As regards to… There are 3 points I want to sayAs to …I thing we need to consider 3 aspectsConcerning … This topic, … There are 4 things to consider.In regard to …I have the following points.In relation to … From my point of view, I have the following consideration.Regarding to … As far as I am concerned, my points are as follows:With regard to … concerned,With respect to …3.论点组织First … second … thirdFirstly … secondly … thirdly … lastly …One … another … the third one … and the last …To begin with … in addition / … another important consideration … finallyFirst of all … in the second place … last not but least …To begin with … moreover … finally …4.论点扩展举例：for example, for instance, take … for example, such as …解释：that is, that means, it means that …对比：in comparison with, compared to …5.结束演讲Well, that’s all my points.Right, it look as though I’ve covered the main areas / main points.I think that just covers everything.Before I close, let me summarize the main points.So, to sum up …IV.Reference presentationA.What’s important when job sharing?I choose topic A --- What is important when job sharing. As to this topic, as far as I amconcerned, there are 3 things to consider.Finding someone you like is the most important when you start a job-share. As job sharing is a way for two people to both fill one job, finding someone you like is very important for the success of the scheme. You may find one from your current workplace, or you may find one from outside through all kinds of contacts.Organizing and planning how you share the work is also important. If it’s shared responsibility, there is no division of duties but the two people have to split the hours clearly to ensure that the work flows continuously. If it’s divided responsibility, each partner has to be clear about his own case --- load or project to focus on during his working hours. If it’s unrelated responsibility, the partners and to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B. What is important when working from home 、Setting up an office space in the house is important when working from home. This will give you a feel of being in the office and concentrate more on work. In this way, it will be easy for you to differentiate between work time and private time and you will not be easily distracted.It ’s also important to plan your working hours and your breaks. Make it like in the office and set a timetable. But do not overwork yourself to make up for not being in the office every day. Make sure you have a break after you work for a few hours.In addition, to make working from home really successful, you should make surethough you are in the office. This may help a lot toThis exercise gives students the opportunity to bring together many of the ideas and vocabulary looked at in the module so far. Refer students to the previous reading and listening from this module to help them prepare ideas. Then students give their presentation to each other. NOTE: 1. choose one topic from 3 2. 1 minute preparation 3. 1 minute presentation4. ask 1 or 2 questions to your partnerB: What is important when…?Working from home• Set up an office space in the house.• Plan your working hours and your breaks. • •。

剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

剑桥商务英语(BEC)中级第二、三、四辑口语真题范例第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品 Complimentary presents 迎宾室Hospitality room 招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand 包间Compartment 舒适的 Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can 主题陈述要点原因/结果 Entertainingclients 已给补充要Types of activities 活动类型Cost 花费BusinessClients’ Background CustomizedClients’Personalizedhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。

剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）高级真题及详解（第3辑）-Te

剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）⾼级真题及详解（第3辑）-TeTest 3READING 1 hourPART ONEQuestions 1-8Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone companies.Which company (A, B, C, D or E) does each statement (1-8) refer toFor each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once.There is an example at the beginning, (0).Example:0 This company has no direct competition.1 This company is still making a financial loss.2 This company is having part of its business handled by an outside agency.3 This company has grown without undue expense.4 This company is trying to find out what the market response will be to a newproduct.5 This company continues to lose customers.6 This company aims to target a specific group of consumers.7 This company is finding it less expensive than before to attract new customers.8 This company has rationalized its outlets.AOur management team is dedicated to delivering operational excellence and improved profitability. In the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who according to independent research are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy, and we have been successful in reversing the customer loss of recent years by loyalty and upgrade schemes. A restructuring programme, resulting from changing marketing conditions, has seen our workforce scaled down to 6,100 people. BAs the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customersby offering tailored telecommunications solutions. We have been at the forefront of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognized our achievement when we won a national award for technological progress.CA new management team has driven our improved performance here. It is committed to bringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilization of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.DWe have continued to expand our network in a cost-efficient manner and have consolidated our retail section by combining our four wholly-owned retail businesses into a single operating unit. We expect this to enhance our operational effectiveness and the consistency of our service. Our ambition is to give customers the best retail experience possible. We were, therefore, delighted earlier this yearwhen we won a major European award for customer service. This was particularly pleasing to us as we have always given high priority to customer satisfaction and operational excellence.EHere, we are focused on continuously realizing cost efficiencies as well as improving the level of customer satisfaction and retention. We have already taken effective measures to reduce customer loss and to strengthen our delivery of customer service. The quality of our network has improved significantly over the past year and an increase in the utilization of our network is now a priority. The operation of our customer service centre has been outsourced to a call centre specialist and this has led to a substantial increase in the level of service.【答案与解析】1. C 这家公司依旧财政亏损。

BEC真题第三辑真题解析

真题解析---第三辑第一套 part1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

BEC中级真题详细解析

BEC中级真题详细解析：第二辑TEST 4 PART 2 员工评估Staff AppraisalsA director of the advertising agency owned by tycoon Bob Jacoby once grumbled that he wasn't enjoying his work. Jacoby's reply was, 'I don't pay you good money to enjoy yourself. If you enjoy working here, you should be paying me money.' Jacoby's sentiments used to be common.(0)____ Happily, things have changed. Most organisations now undertake regular staff appraisals, at which employees have the opportunity to discuss one-to-one with their line manager their ambitions and hopes, their strengths and weaknesses, their achievements and their disasters. But it is worth remembering how new all this is, and why.For a start, appraising isn't something many managers do naturally of their own accord. They often find appraisals difficult to handle and have to be made to carry them out. Appraisal systems have become widespread partly as a result of employment legislation, but more particularly because companies have learned that such assessments can work to their advantage. (8)......The company can improve its collective performance by helping employees to improve their individual performance.Managers who use appraisals need to approach them very carefully. They should bear in mind their own experiences of being appraised when in junior positions, recalling which appraisals were helpful, which were not, and why. In most cases, their own bosses did their homework, checking out the job specification, the C.V. and any previous reports. (9).........As a result, a lot of time would have been wasted, debating exactly what had happened and when.Being prepared and appreciating what it is like to be on the receiving end are, indeed, the keys to successful appraising. It is important to begin an appraisal by giving members of staff a chance to express their own views about their performance. (10) ......... Any information gained from colleagues i s normally given in a positive spirit, since nowadays everyone understands appraisals and appreciates that they are carried out with good intentions.The atmosphere in the appraisal should be one of positive and open discussion about how the employee is performing in the company.(11).........Some individuals will feel unjustly criticised when their boss makes comments on their performance. Others will respond fiercely to a critical assessment - although if they defend themselves passionately, that is no bad thing!Finally, it is important to regard appraisals as part of a continuing process.(12)......... Instead, they should be followed up with friendly questions from time to time, making it clear to employees that new goals and strategies suggested in them are to be taken seriously and are to be acted upon.If these pieces of advice are followed, it is hoped that both the employees and the company as a whole will benefit from the experience.A However, managers must take great care i n this respect.B Only after that should managers put forward their own points, which are likely to include comments collected from others in the organisation.C They should not be forgotten as soon as they are over.D Like many other aspects of free enterprise, appraisals are an excellent example of underlying self-interest.E Sometimes the appraiser goes too far the other way and fails to communicate problem areas andscope for improvement.F If they relied on memory, they probably got things wrong.G Employees were paid, and they obeyed; if they didn't like it, they could leave.《Staff Appraisals》，员工评价。

剑桥商务英语(BEC)中级第二、三、四辑口语真题范例.

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。

BEC剑桥官方真题(中级)!!

A DETAILED LOOK AT THE TASKS Part OneThis is a matching task. There are four short texts on a related theme (e.g. descriptions of a group of products, or advertisements for jobs) or a single text divided into four sections. Although the context of each text will be similar,there will also be information that is particular to each text.The texts are labelled A – D. Candidates are presented with a set of seven items which are statements related to the texts.They are expected to match each statement with the relevant text.Questions in this part tend to focus mostly on theidentification of specific information and detail, although some items may focus on gist.PreparationIn order to prepare for this part it would be useful tofamiliarise students with sets of short texts that have a similar theme. Newspapers, magazines and catalogues are useful sources in which to find such texts. Students should be encouraged to look closely at all the information,particularly as short texts often include additional snippets of information on separate lines (such as prices, dates, titles,measurements, etc.) that can easily be overlooked.Students could be set questions which test global reading skills prior to reading the texts, so that they are trained to think of who a text is written for and why it was written.Part TwoThis is a matching task, comprising a text that has had six sentences removed from it and a set of seven sentences labelled A – G. Candidates are required to match each gap with the sentence which they think fits in terms of meaning and structure. The first gap is always given as an example so that candidates have five gaps left to complete. When they have finished this part there will be one sentence left which they have not used.The texts for this part will have been chosen because they have a clear line of thought or argument that can still be discerned by the reader with the sentences removed. In doing the task, therefore, students should be trained to read through the gapped text and the list of sentences first, in order to get an idea of what it is about. Having done that,they should be reassured that there is only one sentence that fits each gap.This part tests understanding of text structure as well as meaning and the gaps will be reasonably far apart so that candidates can successfully anticipate the appropriate lexical and grammatical features of the missing sentence.Candidates can be expected to be tested on a variety of cohesive features with both a backward and forwardreference, sometimes going beyond the sentence level. Thus,while selecting the appropriate sentence for a gap, they should read before and after the text to ensure that it fits well. At the end of this part, they should read through the entire text, inserting the gapped sentences as they go along,to ensure that the information is coherent.TEST OF READINGTime: 1 hourEPreparationThis can be quite a difficult task, especially for candidates who are unfamiliar with such an exercise. In preparing them for this part, it would be a good idea to select a number of graded texts that have clear, familiar ideas and evident cohesive features. Texts can be cut up as they are in the test or simply discussed in their entirety. In this way, students can work up to dealing with more complex material and identifying the many different ways that ideas are connected.It would also be useful when doing gapped texts to look at sentences that do not fit in gaps and discuss the reasons for this. Sometimes it is possible to make a sentence fit a gap by simply changing a few words. Discussion on areas such as this would also be fruitful.Part ThreeThis task consists of a text accompanied by four-option multiple choice items. The stem of a multiple choice item may take the form of a question or an incomplete sentence. There are six items, which are placed after the text. Sources of original texts may be the general and business press, company literature and books on topics such as management. Texts may be edited, but the source is authentic.Preparation•Multiple choice questions are a familiar andlong-standing type of test; here they are used to testopinion and inference rather than straightforward facts.•Correct answers are not designed to depend on simple word-matching, and students’ability to interpretparaphrasing should be developed.•Students should be encouraged to pursue their own interpretation of relevant parts of the text and thencheck their idea against the options offered, rather than reading all the options first.•It could be useful for students to be given perhaps one of the wrong options only, and for them to try to writethe correct answer and another wrong option.Part FourThis is a multiple choice cloze test with fifteen gaps, most of which test lexical items, and may focus on correct word choice, lexical collocations and fixed phrases. The texts chosen for this part will come from varied sources but they will all have a straightforward message or meaning, so that candidates are being tested on vocabulary and not on their comprehension of the passage.PreparationCandidates are usually familiar with this type of task and so it is most important to try to improve their range of vocabulary. The options provided for each item in the test will have similar meanings but only one word will be correct within the context provided. Familiarity with typical collocations would be especially useful. The language of business is often very precise and so it is worth spending time looking at the vocabulary used in different types of text, getting students to keep a vocabulary list and encouraging them to make active use of the lexical items that are new to them.Part FiveIn this task, candidates identify words that have been introduced into a text in error.This exercise can be related to the authentic task of checking a text for errors, and suitable text types therefore include letters, publicity materials, etc. The text contains twelve numbered lines, which are the test items. Further lines at the end may complete the text, but these are not test items.Preparation•Students should be reminded that this task represents a kind of editing that is common practice, even in theirfirst language.•Any work on error analysis is likely to be helpful for this task.•A reverse of the exercise (giving students texts with missing words) might prove beneficial.READING SAMPLE PAPERNTAGEH o t e l s F a i l i n g B u s i n e s s w o m e nH o t e l i e r s s h o u l d t a k e n o t e b e c a u s e t h e y a r e f a c i n gs e r i o u s c r i t i c i s m ! W o m e n a c c o u n t f o r m o r e t h a nh a l f o f a l l b u s i n e s s t r a v e l l e r s , b u t h o t e l s a r e n o t d o i n g e n o u g h f o r t h e m . (0)....G ..... T h e s e s h o wt h a t t h e n u m b e r o f c o m p l a i n t s m a d e a b o u t t h e w a y w o m e n g u e s t s a r e t r e a t e d i s i n c r e a s i n g .T h e B a r t o n s f i e l d H o t e l i n L o n d o n a l s o c o n d u c t e d ar e c e n t s u r v e y o f U K b u s i n e s s w o m e n , w h i c hr e v e a l s t h a t 70% f e e l t h e y r e c e i v e a n i n f e r i o r s e r v i c e . (8)....... T h e a t t i t u d e o f h o t e l s t a f f m a d et h e m f e e l o u t o f p l a c e i n p u b l i c a r e a s ; f o r e x a m p l e ,62% c h o s e t o e a t i n t h e i r r o o m s b e c a u s e t h e y w e r em a d e t o f e e l u n c o m f o r t a b l e b y s t a f f w h e n d i n i n g a l o n e . (9)....... F o u r y e a r s a g o , f o r e x a m p l e , as i m i l a r s u r v e y h a d r e v e a l e d t h a t a s i g n i f i c a n t n u m b e r o f w o m e n t r a v e l l i n g a l o n e a n d w i s h i n g t ou s e t h e h o t e l r e s t a u r a n t w e r e a c t u a l l y t u r n e d a w a y .M a n y o f t h e s u g g e s t i o n s f o r i m p r o v e d s e r v i c e s p u t f o r w a r d b y t h e B u s i n e s s T r a v e l A s s o c i a t i o n a r e r e l a t i v e l y s i m p l e . (10)....... P l a c i n g t a b l e s i nr e s t a u r a n t s i n a w a y t h a t a l l o w s t h e h e a d w a i t e r t o i n t r o d u c e g u e s t s t o o n e a n o t h e r , s o t h e y c a n c h o o s e t o s i t t o g e t h e r o v e r a m e a l , w a s a f u r t h e rs u g g e s t i o n . G u e s t s i n t h e d i n i n g r o o m w o u l d t h e nh a v e t h e o p p o r t u n i t y t o m e e t u p w i t h o t h e r s w h om i g h t , f o r e x a m p l e , b e a t t e n d i n g t h e s a m e c o n f e r e n c e , o r h a v e t h e s a m e b u s i n e s s i n t e r e s t s .W e n d y M a n n i n g , e x e c u t i v e m a n a g e r o f t h e B a r t o n s f i e l d H o t e l , a g r e e d w i t h t h e B u s i n e s s T r a v e lA s s o c i a t i o n t h a t h o t e l s t a r r a t i n g s s h o u l d b ei n f l u e n c e d b y t h e l e v e l o f s e r v i c e t h e y o f f e r t o f e m a l e b u s i n e s s g u e s t s . (11)....... ‘O u r s u r v e yh i g h l i g h t e d t h e u n w i l l i n g n e s s o f m a n y w o m e n t oa i r t h e i r v i e w s i f t h e y a r e t r e a t e db a d l y ,’ W e n d yM a n n i n g p o i n t e d o u t .A g r o u p o f i n f l u e n t i a l b u s i n e s s w o m e n r e c e n t l y m e t t o d i s c u s s t h e r e s u l t s o f t h eB u s i n e s s T r a v e l A s s o c i a t i o n q u e s t i o n n a i r e . T h e y s u g g e s t e d t h a tb u s i n e s s w o m e n s h o u l d n o t h e s i t a t e t o m a k e i tc l e a r i f t h e y h a v e a p r o b l e m . (12)....... O n c ec l i e n t s h a v e g o n e , i t i s a l l t o o e a s y f o r t h e i s s u e t o b e i g n o r ed b y h o te l m a n a g e r s , a n d i t w i l l a l s o b ef o rg o t t e n b y th e o v e r w o r k e d b u si n e s s e x e c u t i v e s t h e m s e l v e s .VA N TAG EP r o d u c t L i f e C y c l e s a n d S a l e s S t r a t e g yO n e o f t h e m o s t i m p o r t a n t c o n c e p t s i n s a l e s m a n a g e m e n t a n d m a r k e t i n g i s t h a t o f t h e p r o d u c t l i f e c y c l e . T h i s i s a h i s t o r i c a l r e c o r d o f t h e l i f e o f a p r o d u c t , s h o w i n g t h e s t a g e i n i t s l i f e t h e p r o d u c t h a s r e a c h e d a t a p a r t i c u l a r t i m e . B y i d e n t i f y i n g t h e s t a g e t h a t a p r o d u c t i s i n o r m a y b e h e a d i n g t o w a r d s ,c o m p a n i e s c a n f o r m u l a t e b e t t e r m a r k e t i n g p l a n s . A l l p r o d u c t s h a v e ‘l i v e s ’i n a s m u c h a s t h e y a r e c r e a t e d ,s e l l w i t h v a r y i n g p r o f i t a b i l i t y o v e r a p e r i o d o f t i m e ,a n d t h e n b e c o m e o b s o l e t e a n d a r e r e p l a c e d o r s i m p l y n o l o n g e r p r o d u c e d . A p r o d u c t ’s s a l e s p o s i t i o n a n d p r o f i t a b i l i t y c a n b e e x p e c t e d t o f l u c t u a t e o v e r t i m e a n d s o , a t e a c h s u c c e s s i v e s t a g e i n t h e p r o d u c t ’s c y c l e , i t i s n e c e s s a r y t o a d o p t d i f f e r e n t t a c t i c s .T h e t w o m a i n f e a t u r e s o f t h e p r o d u c t l i f e c y c l e a r e u n i t s a l e s a n d u n i t p r o f i t . T h e u n i t s a l e s f i g u r e s u s u a l l y j u m p o n i n t r o d u c t i o n , a s a r e s p o n s e t o h e a v y a d v e r t i s i n g a n d p r o m o t i o n , a s c u s t o m e r s b u y t h e p r o d u c t e x p e r i m e n t a l l y . T h i s i s g e n e r a l l y f o l l o w e d b y a l e v e l l i n g o f f w h i l e i t i s e v a l u a t e d – t h e l e n g t h o f t h i s p e r i o d d e p e n d i n g o n t h e u s e t o w h i c h t h e p r o d u c t i s p u t . T h e n , u n i t s a l e s r i s e s t e a d i l y t h r o u g h t h e g r o w t h p h a s e t o t h e m a t u r i t y p h a s e , w h e n t h e p r o d u c t i s w i d e l y a c c e p t e d , a n d s o o n t o s a t u r a t i o n l e v e l . B y t h i s t i m e , c o m p e t i t o r s w i l l h a v e e n t e r e d t h e m a r k e t w i t h t h e i r o w n v e r s i o n a n d , f r o m t h i s p o i n t ,t h e s a l e s t e a m w i l l h a v e t o w o r k e v e n h a r d e r t o w i n a l l a d d i t i o n a l s a l e s . E v e n t u a l l y , t h e p r o d u c t ’s s a l e s d e c l i n e a s b e t t e r v e r s i o n s e n t e r t h e m a r k e t a n d c o m p e t i t i o n b e c o m e s t o o s t r o n g .I n r e t r o s p e c t , m o s t f i r m s k n o w w h a t h a p p e n e d t o t h e i r p r o d u c t s f r o m l a u n c h t o w i t h d r a w a l . T h e y c a n c o m p i l e t h i s i n f o r m a t i o n f r o m t h e r e c o r d s o f u n i t s a l e s .U n f o r t u n a t e l y , u n i t s a l e s a r e n o t t h e c o m p l e t e s t o r y a s i t i s u n i t p r o f i t t h a t i s t h e d e c i s i v e f a c t o r , a l t h o u g h t h i s i s n o t a l w a y s r e c o r d e d a c c u r a t e l y . I t i s t h i s f i g u r e t h a t s a l e s m a n a g e m e n t h a s t o m o n i t o r , t h o u g h , t o e n s u r e a n e f f e c t i v e m a r k e t i n g s t r a t e g y a n d t o p r o d u c e e f f e c t i v e p r o f i t s .A t l a u n c h , t h e p r o d u c t i s c o s t e d a c c u r a t e l y o n t h e b a s i s o f p r o d u c t i o n c o s t s p l u s s e l l i n g c o s t s . I n i t i a l l y t h e s e r e m a i n f a i r l y s t a b l e , b u t , w h e n t h e p r o d u c t i s p r o v i n g s u c c e s s f u l , c o m p e t i t o r s w i l l b r i n g o u t t h e i r o w n ‘c o p y -c a t ’p r o d u c t s . W i t h a c o m p e t i t o r i n t h e f i e l d , t h e o r i g i n a l f i r m h a s t o r e s p o n d i n o r d e r t o m a i n t a i n i t s m a r k e t p o s i t i o n . I t c a n r u n s p e c i a l s a l e s p r o m o t i o n s , i m p r o v e d e l i v e r i e s , m a k e m o r e f r e q u e n t s a l e s c a l l s a n d s o o n . O f t e n t h e e x t r a e x p e n d i t u r e i s n o t a c c u r a t e l y c h a r g e d t o t h e p r o d u c t a n d t h e r e s u l t i s t h a t , l o n g b e f o r e u n i t s a l e s a r e n o t i c e a b l y f a l l i n g , t h e u n i t p r o f i t h a s a l r e a d y f a l l e n .T h e p r o d u c t l i f e c y c l e , t h e n , p r e s e n t s a p i c t u r e o f w h a t h a p p e n e d i n t h e p r o d u c t ’s ‘l i f e t i m e ’, s o h o w c a n t h i s b e u s e d a s a n o n g o i n g a i d t o m a n a g e m e n t d e c i s i o n -m a k i n g ? E v e r y s a l e s m a n a g e r h a s a c h a r t o n w h i c h t h e p r o g r e s s o f s a l e s i s p l o t t e d a n d t h i s c a n b e u s e d a s a g u i d e t o t h e s t a g e o f d e v e l o p m e n t e a c h p r o d u c t i s c u r r e n t l y i n . A n e s s e n t i a l m a n a g e m e n t s k i l l i s b e i n g a b l e t o i n t e r p r e t s a l e s r e s u l t s a n d d r a w i n t h e s t a g e s a s t h e y o c c u r . D e c i d i n g w h e r e e a c h s t a g e b e g i n s a n d e n d s c a n b e a r a n d o m e x e r c i s e ,t h o u g h u s u a l l y t h e s t a g e s a r e b a s e d o n w h e r e t h e r a t e o f s a l e s g r o w t h o r d e c l i n e b e c o m e s p r o n o u n c e d .G u i d e l i n e s f o r g i v i n g P r e s e n t a t i o n sM o s t p r e s e n t a t i o n s t o d a y (0)...B ...o n t h e u s e o f s o m e s o r t o f t e c h n o l o g y ,s u c h a s a l a p t o pc o m p u t e r l i n k ed t o a p r o je c t o r .W h i l e t h i s t e c h n o l o g y c a n h e l p t o (19)......p r e s e n t a t i o n s b e t t e r ,i t a l s o h a s a (20)......ofg e t t i n g i n th e w a y .A s a g e n e r a l (21)......,i t i s b e t t e r t o (22)......o n t h e c o n t e n t o f a p r e s e n t a t i o n a s a m e a n s o f (23)......y o u r a u d i e n c e ’s a t t e n t i o n ,r a t h e r t h a n r e l y i n g o n s o p h i s t i c a t e d e q u i p m e n t .B e a r i n m i n d t h a t w h e n a n o r g a n i s a t i o n i n v i t e s (24)......f o r a c o n t r a c t ,t h e y m a y (25)......f o u r o r f i v e p r e s e n t a t i o n s f r o m d i f f e r e n t c o m p a n i e s o n t h e s a m e d a y .E a c h o f t h e s e c o m p a n i e s w i l l p r o b a b l y b e u s i n g t h e s a m e c o m p u t e r g r a p h i c s (26)......a n d t h e s a m e e q u i p m e n t .T h e c h a n c e s a r e t h e p r e s e n t a t i o n s w i l l b e s i m i l a r t o o .T h a t ’s w h y t h e c o n t e n t a n d (27)......o f w h a t y o u s a y a r e i m p o r t a n t .T h i n k a b o u t w h a t y o u w a n t t o s a y a n d h o w t o s a y i t a s c l e a r l y a s p o s s i b l e .A s a f i r s t s t e p ,y o u n e e d t o (28)......t h e m a i n p o i n t s y o u w a n t t o g e t a c r o s s .A u d i e n c e s a r e e a s i l y b o r e d a n d (29)......t o r e m e m b e r o n l y t h e m o s t e n t e r t a i n i n g ,e x c i t i n g o r u n u s u a l i d e a s .N e x t c r e a t e y o u r m a t e r i a l s ,c h o o s i n g t h e i m a g e s f o r y o u r p r e s e n t a t i o n c a r e f u l l y .R e m e m b e r y o u d o n o t w a n t t o s t o p y o u r a u d i e n c e f r o m l i s t e n i n g t o y o u ,n o r d o y o u w a n t t o (30)......t h e m .F i n a l l y ,m a k e a l l t h e n e c e s s a r y (31)......f o r t h e e q u i p m e n t y o u n e e d .I f t e c h n o l o g y i s t o b e a n i m p o r t a n t (32)......o f y o u r p r e s e n t a t i o n ,m a k e s u r e y o u k n o w h o w t o u s e i t (33)......a n d t e s t i t o u t b e f o r e h a n d .NTAGEREADING ANSWER KEYPart One Part Two Part Three Part Four Part Five1C8F13B19B34US2A9B14D20B35STRICT3D10E15C21C36THAT4B11C16D22A37WITH5C12D17A23A38CORRECT6D18A24C39WHAT7A25C40IT26D41CORRECT27C42WHILE28D43CORRECT29B44OF30C45BEEN31C32D33C:CA DETAILED LOOK AT THE TASKSFor BEC Vantage, candidates are required to produce two pieces of writing:•an internal company communication; this means apiece of communication with a colleague or colleagues within the company on a business-related matter, and the delivery medium may be a note, message, memo or e-mail;•and one of the following:•a piece of business correspondence; this means correspondence with somebody outside the company (e.g. a customer or supplier) on abusiness-related matter, and the delivery medium may be letter, fax or e-mail•a report; this means the presentation of information in relation to a specific issue or events. The report will contain an introduction, main body of findings and conclusion; it is possible that the delivery medium may be a memo or an e-mail•a proposal; this has a similar format to a report, but unlike the report, the focus of the proposal is on the future, with the main focus being onrecommendations for discussion; it is possible that the delivery medium may be a memo or an e-mail.Part OneIn this part candidates are presented with the context in the task rubric. This explains the role the candidate must take in order to write a note, message, memo or e-mail of around 40to 50 words using a written prompt. It also identifies who the message is to be written to. The prompt is included in the instructions, in the form of bullet points clearly stating the pieces of information that must be incorporated into the answer.Where the delivery medium specified for a Part One answer is a memo or an e-mail, candidates need not include to/from/date/subject details.Part TwoIn the second Writing task, candidates are required to write 120 to 140 words in the form of business correspondence, a short report or proposal. There is an explanation of the task and one or more texts as input material. These texts may contain visual or graphic material and have ‘handwritten’notes on them.There is no significant difference between the formatrequired for proposals and reports. At this level, reports must be clearly organised and should not contain letter features.There is no particular requirement to provide subheadings,particularly given the length of the report.Where the delivery medium specified for a Part Two answer is a letter, candidates need not include postal addresses in their answer. Similarly, where the delivery medium specified is a fax, candidates need not include ‘fax header’details, and where the delivery medium specified is a memo or an e-mail, candidates need not include to/from/date/subject details.Accuracy and Appropriacy in Faxes and e-mailsPlease see page 11.Preparing for the Writing QuestionsThe preparation activities outlined for BEC Preliminary candidates would be equally valuable at this level.N TAGETEST OF WRITINGTime: 45 minutesIn the second task for this level, candidates are often provided with annotated information and are asked to report or convey these comments. It is important that students know how to reformulate the comments, incorporating some of their own vocabulary and structures into their work. Whilst at BEC Preliminary level the emphasis is on the accurate reporting of facts, at this level much more is expected in terms of register, cohesion and the range of structures and language used.For the BEC Vantage Writing component, candidates write their answers in pen in their question paper booklet.WRITING SAMPLE PAPERNTAGEASSESSMENT OF WRITINGAn impression mark is awarded to each piece of writing. The General Impression Mark Scheme is used in conjunction with a Task-specific Mark Scheme, which focuses on criteria specific to each particular task. This summarises the content, organisation, register, format and target reader indicated in the task.The band scores awarded are translated to a mark out of 10 for Part 1 and a mark out of 20 for Part 2. A total of 30 marks is available for Writing.The General Impression Mark Scheme is interpreted at Council of Europe level B2.A summary of the General Impression Mark Scheme is reproduced below. Examiners work with a more detailed version, which is subject to regular updating.WRITING PART 1EXAMINER COMMENTSI’m really sorry but I’m not able to go to the meeting at our company’s head office. I can’t attend because of previous arrangements which I can’t change.Mr Jan Korwalski, a very good worker, will go instead of me. Please accept my apologies.Marta StefanskaCANDIDATE AAll points covered. Successful attempt at complex language,for example ‘I can’t attend because of previousarrangements ’, ‘will go instead of me ’. Concise, making a very positive effect on the reader.Band 5EXAMINER COMMENTSDear Mrs YoungI would like to apologise for not being able to go to meeting at our company’s head office because I will not be in the country. I am going on the business trip to Italy. Mr Mark Smith will go instead of me.Many ThanksNadia JohnsonRegional Sales ManagerCANDIDATE BAll points adequately dealt with. Good range of structure and vocabulary. Minor non-impeding errors, for example ‘go to meeting ’, ‘on the business trip ’. Positive effect on the reader.Band 4EXAMINER COMMENTSTo: Erica Young Cc:Subject: Meeting Dear Mr Young:Thanks for your last letter! I’m very glad to be inviated to attend the meeting at your company’s head office.But first of all, I’m apologising for not being able to go to the meeting. This is due to a error of my agenda, in fact. I have a international conference that day.I feel sorry for my absence. I’d like to recommend my personal assistant to go to instead of me. His name is Jim Green. I hope this will not cause you some trouble.Best wish yours Chan Bo FunCANDIDATE CGenerally well organised (although not concise), leading to a satisfactory effect on the reader. There are, however, some basic non-impeding errors, for example ‘a error of my agenda ’, ‘cause you some trouble ’.Band 3EXAMINER COMMENTSHello Erica,I’d like to apologise you, but I can’t attend to this meeting in our head office. In this time I’m going to London for sales meeting with our customers. Instead of me, for this meeting will go my sales assistance – Tom Best regards NatashaCANDIDATE DA number of errors, but they do not impede communication.Overall, an adequate attempt at the task.Band 3WRITING PART 2EXAMINER COMMENTSDear Mr Mieter,Thank you for your order by fax. I’d like to mention that I can offer you 10% discount if you are booking for 18 - month period.We have 4 offices left in Central Tower as you required but they are on different floors. Also there is no parking space available at the moment in Central Tower. I can offer you a very interesting alternative in Opera Place Building:* 4 offices as you required on same floor* 300 parking spaces and good public transport connections for your employees * wonderful views.Please think about this alternative and the discount I mentioned before. I look forward to hearing from you soon so I can make the booking.Yours sincerely,CANDIDATE EAll points are covered and developed. Organisation is good,and the candidate displays a wide range of natural language and a natural business tone. Errors are minimal.Band 5EXAMINER COMMENTSBUSINESS SPACE PLC FAXFrom: Business Space To: Renver Estates Attn: Sabrina Korkhau Attn: Reinhard MieterSubject: Renting Office Space.Mr Mieter, I’ve just received your fax and after searching for different posibilities, this is what I can offer you:-10% discount on the total prize if you book our offices for 18 months, could it be interesting for you?-You asked us for 4 offices in Central Tower and we only have 4 left but placed in different floors and there are no parking spaces left. Would you mind if I search what you need in Opera Place?-Opera Place is a big Tower with 300 parking spaces, it has wonderful views to Central Park and the public transport connections are really good.-I’ve just checked if we have 4 offices left in Opera Place and for your information we have them now!!At the same floor and one is 10m 2, two are 15m 2and the last one is 20m 2as you required.Please let me know if you are interested in this possibity.Regards Ms KorkhauCANDIDATE FAll content points are achieved, with good organisation.There is an adequate range of language, and the register and format are reasonable. The effect on the reader is satisfactory.Band 3EXAMINER COMMENTSTO: Reinhard Mieter,Thank you for your fax. And we are glad you have decided to rent office space from us for the next twelve months. I’d like to inform you that we can offer 10% disscount for 18 - month booking, please confirm whether you’ll book longer or not.As requested we couldn’t supply you in Central Tower, since there is no vacancy on the same floor and no parking either. But I recommend Opera Place, a suitable place as well. There are four in the same floor, and the sizes are proper. 300 parking spaces are there, which is enough for you. Moreover, public transport connections here are good as well as wonderful views I hope this change will be convenient for you.Meanwhile, I am sure you will be satisfied with Opera Place.I’m looking forward to hearing from you.sincerely,CANDIDATE GAll points are covered. Format, organisation and register are adequate. There is some attempt at range, for example’I hope this change will be convenient for you.’The errors do not impede.Band 3EXAMINER COMMENTSTO: Reinhar Mieter FROM: Business Space SUBJECT: ConfirmationThank you for have selected us for doing Business. Concerning with the requirements you have specified in your fax, I would like to inform you than even though there are four Offices vacant there are all of them in different floors, and moreover there are no parking spaces, However In opera place you could set up the four offices in the same floor, it would be the four floor also there are still available 300 parking spaces so in this matter there is no problem. Let me tell you that in this place you can delight a wonderful view to the sea and this place is relationated with good public transport. and because it is near the sea you can get easily connections not only internal but abroad as well. So I suggest you to go for opera place Please if you have any further equiry please do not hesitate in contact me.CANDIDATE HOrganisation and range of language are poor. There arefrequent basic errors and the first content point (the offer of a discount) is missing.Band 2。

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