剑桥BEC真题集 第三辑 高级Test 1

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剑桥商务英语高级真题阅读

剑桥商务英语高级真题阅读

剑桥商务英语高级真题阅读剑桥商务英语高级(BEC3):阅读真题一· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read his books, Herzberg s name is instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular success of one book, In Search of Excellence, co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first (and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker and writer has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14· Read this text from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of the gaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an example a t the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrativespin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special “Profiting from Stress" course, which will run over three days. . 11 Jonathon Stapleton, general manager of Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the salesand marketing director of another health club, has noticed a marked change in the clientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. .14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.G So what s the reason for this now trend?剑桥商务英语高级(BEC3):阅读真题二· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four su ggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I've looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant semployment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop aprofessional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good idea becauseA it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30· Read the article below about a method of learning languages for business people.· Choose the best word from the opposite page to fill each gap.· For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.· There is an example at the beginning (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge of a foreign language you'll know that 。

BEC真题三Test1 解析

BEC真题三Test1 解析

BEC真题3 Test oneB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。

【BEC中级真题听力】第三辑Test1

【BEC中级真题听力】第三辑Test1

【BEC中级真题听力】第三辑Test1bec的真题对我们的备考特殊有参考价值,为了方便大家,下面我给大家带来【BEC中级真题听力】第三辑Test 1,望宠爱!【BEC中级真题听力】第三辑Test 1 - Part 1 Conversation 1 Hints:Sarah WilliamsMarkProductionHolly9:30英式拼写对话人之间以换行区分Sarah Williams speaking. Hello. Its Mark here, from Production. Holly should be taking some visitors around today, but shes off sick, so I was wondering. If Id do it? Exactly. No problem. Who are the visitors, sales directors again? Not this time. Its the plant managers. Theres about ten, from France, Germany, all around Europe really. And the programme? I thought you could meet them at 9:30 by the packing area. I would suggest meeting at reception, but itll be busy then. Do you want me to show them around the warehouse first? I think theyve been there before. Perhaps you could take them around the shop floor instead? Good idea. What about after coffee? The delivery yard maybe? Theres a lot going on there and visitors usually find it interesting. Im not sure theyd like a presentation, especially not before lunch. I agree. Thanks again.【BEC中级真题听力】第三辑Test 1 - Part 1 Conversation 2Hints:ARZ RecruitmentFraser-HillQuality Control Design Sectionoh等语气词不写英式拼写对话人之间以换行区分Hello. ARZ Recruitment. Hello. Im calling from Fraser-Hill. I spoke to you earlier about a vacancy we want to fill. Yes, for the mechanical engineer? Electrical actually. Yes, sorry. I was looking at the wrong file and you were going to check some of the details. Thats right. I think I told you the post was in Quality Control, but apparently its in the Design Section. Someones just handed in their notice there. OK, and is the salary still the same, between 21,300 and 24,800? Thats right, depending on previous experience. Yes, OK, Ive got that, and are there any particular requirements? When we talked earlier I think you mentioned language ability. Thats right. Were export-oriented and all our major clients are overseas, so that would be an asset. And we must have someone with a diploma, not just a certificate. Thats the main thing. OK, that shouldnt be a problem, but Ill get back to you if it is.【BEC中级真题听力】第三辑Test 1 - Part 2 Section 1Hints:em英式拼写写数字编号,编号之后空格写说话内容13 No matter what kind of business situation Im in, its always important to know exactly who the individual is Im communicating with. The worst mistake you can make is to fail to find out what drives them, money, status or whatever. Once youve worked that out, youll be able to ensure you communicate whats in it for them personally. This should essentially govern the way you respond to people, enabling you to stay in control of the situation and achieve the desired outcome. 14 Ive learnt some valuable management lessons over the years, not least in how to avoid the failure of a project. No matter what your position is, you always have to be prepared for opposition. And its important to anticipate this by getting as many colleagues as possible on your side, so that if, in discussions, someone objects to your plans, you, and a number of others, are able to give an immediate response in order to silence your opponent. 15 When I first started running my own business I made some dreadful mistakes in the way Ihandled staff. The worst thing you can do is stick to one strategy and apply it to every situation. Sometimes you just need to show em whos boss. Other times some gentle persuasion is more effective, in my opinion, anyway. Im sure I was often criticised for my management style, not that I let it bother me, though. 16 Ive found if you want to stay in charge of a situation, the worst mistake you can make is not keeping people up to speed with what youre doing at every single stage of the process. Of course, that doesnt mean you need to be seeking universal agreement or approval for your actions and opinions. Some people will always be critical. But at least adopting this approach will encourage an atmosphere in which everyone feels included. 17 There are always going to be things in a company people dont like, and if youve created an atmosphere in which theyre encouraged to contribute ideas freely, you have to learn to deal with complaints. Revealing that you are, for example, upset by their comments is a crucial error. You will have shown a weakness in your character that others may try to exploit, and may lead to a general lack of support for you.教师辅导:如何攻克BEC〔商务英语〕听力难关据ESOL发布的BEC成果〔报告〕显示:中国考生的通过率明显低于其他非英语国家考生通过率。

剑桥商务英语高级真题阅读

剑桥商务英语高级真题阅读

剑桥商务英语高级真题阅读为了让大家更好的准备商务英语BEC考试,给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享,来欣赏一下吧。

剑桥商务英语高级(BEC3):阅读真题一·Look at the sentences below and at five passages taken from a book aboutfamous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your AnswerSheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He wasthe first person in the UK to hold a professorship in Business Leadership andhas published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in aBedouin regiment and working on an Arctic fishing boat! His initial interest inleadership came from his army experience and he used to lecture at the highlyprestigious academy where British army offices are trained. He now works as aninternational consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was bornnot in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so thathis books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings cantrain themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establishmanagement as a serious area of study. Certainly, his fellow management thinkersconsider him one of the founding fathers of the discipline, and his books andarticles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writingand teaching. His greatest distinction has been his ability to predict comingtrends in business and economics. As a result, his ideas are treated with thegreatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read hisbooks, Herzberg s name is instantly recognisable to anyone who has studiedindustrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and thehuman need for mental and emotional satisfaction. This led him to criticise theapproach of many companies to job design, and to argue for the need for jobenrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacularsuccess of one book, In Search of Excellence, co-written with Robert Waterman.The two were working together as management consultants and no-one expectedtheir first (and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker andwriter has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14· Read this text from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of thegaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off forBritish health clubs as companies try to prevent hard-working executives fromsuffering travel-related stress.Health clubs are fully booked throughout the coming months all around thecountry and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneysgroup of health clubs, during the last recession executives lost many of theirextra benefits as companies cut back. . 9 She says that large companies alsoseem to have decided that it is no good sending someone to a country like Spainas a reward for doing a good job, because they will simply eat too much and floponto a beach. . 10Champneys, the company acknowledged as the market leader in this field, isnow planning to introduce a special Profiting from Stress course, which willrun over three days. . 11 Jonathon Stapleton, general manager of Champneys, saysthat modern corporate life being what it is, most business travellers find thatthey are having to do the work which - even a year ago - was done by two.12To meet this new demand, other health clubs are also thinking ofintroducing similar schemes. Clare Brandish, the sales and marketing director ofanother health club, has noticed a marked change in the clientele at her club. .13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of theproblem is caused by long periods away from home, irregular hours, businessentertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-classairline tickets have risen by 12% in the past year, hotel bookings have gone upby 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive,says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost eachyear in Britain because of stress, ten times as many as are lost 10industrialdisputes.B This has involved a considerable rise in the number of business bookings,whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of itsexecutives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decidedthat it is worthwhile paying for their senior executives to take a proper breakand get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especiallywhen travelling.G So what s the reason for this now trend?剑桥商务英语高级(BEC3):阅读真题二· Read the following article on recruiting and managing staff and thequestions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer youchoose.As a manager in the service industry sector, Ive looked at hundreds of CVsin my time. They are not necessarily the bland documents some bosses might thinkthey are! They are full of little pointers towards individuals personalities andsuitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a longlist of previous jobs, all of varying length, alarm bells start ringing. Ratherthan an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, orare there a lot of sideways moves? And I am always pleased to find a familyperson with children, because in my experience they tend to be responsible andreliable.I never rely on CVs alone. We get applicants to fill in one of our ownapplication forms. We ask why theyve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubsthey belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people haveactually been progressing in their careers, because we ask for details of thesalaries they have received for each job.It s always worth looking at CVs and designing application forms with greatcare. Taking on employees might be rewarding, but it is also a big investmentfor any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staffturnover. You need to take on people who understand that, and will want to stay.That s why, when youve taken staff on, the next thing is getting the best outof them.My management style comes from the days when I took over my first business,an ailing road haulage firm which I was certain I could turn into a profitablecompany. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefitedthe company.I didnt have much experience then of managing people, but above all Ialways tried to be fair and honest with everyone. As a result, I think the staffknew that and accepted my decisions, even if they didnt agree with them all.Also, bosses must be able to communicate. You also need to create team spirit,and build on the strength of the team. I explained my plans for the company toall the staff, and let them all know what I needed from them. The lorry driversresponded brilliantly, and were the key to turning the business round. Theyunderstood that we had to develop a professional reputation, and from then onthe days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make acompany work, so profits should be shared by all. Job satisfaction is important,but it doesnt pay the rent. Shared profit and bonuses help to strengthen teamspirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business wasthatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good idea becauseA it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30·Read the article below about a method of learning languages for businesspeople.· Choose the best word from the opposite page to fill each gap.· For each question 21 - 30 mark one letter A, B, C or D on your AnswerSheet.· There is an example at the beginning (0).Language learning for the busy executiveIf youve ever been told by your boss to improve your knowledge of aforeign language youll know that ……(0)…… doesnt come quickly. It generallytakes years to learn another language well and constant ……(21)…… to maintain thehigh standards required for frequent business use. Whether you study in a class,with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… everylanguage course finishes and you must decide what to do next if you need aforeign language for your career.Business Audio Magazines is a new product designed to help you continuelanguage study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news,features and interviews in the language of your choice. These cassettes won tteach you how to order meals or ask for directions. It is ……(25)…… that you cando that already. Instead, by giving you an opportunity to hear the language asit s really spoken, they help you to ……(26)…… your vocabulary and improve yourability to use real language relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ……(27)…… you toperfect your language skills in ways that suit your lifestyle. For example, youcan select a topic and listen in your car or hotel when away on business. Noother business course is as ……(28)…… And the unique radio-magazine format is asinstructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… Thecomponents are structured so that intermediate and advanced students may usethem separately or together ……(30)…… on their ability.Example: A B C D20 A gain B result C success D outcome21 A exercise B performance C practice D operation22 A self B individual C personal D own23 A after B then C later D quicker24 A consists B includes C contains D involves25 A insisted B acquired C asserted D assumed26 A prolong B extend C spread D lift27 A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relatingD basing剑桥商务英语高级(BEC3):阅读真题三· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on yourAnswer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it startsand prepare for it (0)……reading any papers circulated beforehand, and carefullythinking about (31)…… you want to say. This may sound rather boring, but solidpreparation is the key to successful meeting s: A great (32)……of time and energycan be wasted through simple lack of planning.The most important issues are not always given the most time in thegeneralrunning of meetings. People are often unwilling (33)…… discuss importantbudgetary matters because they do not fully understand them, but (34)…… becomesan expert when it comes to discussing the colour of the new curtains, or whattype of coffee to buy The discussion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)……to avoidthe common problem of repetition. At the same time you (37)…… to be sensitive toother people s ideas and feelings, and never lose your temper. Be prepared toaccept (38)…… implement a suggestion that is contrary to (39)…… own ideas if itis an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It iseither grammatically incorrect or does not fit in with the sense of the text.·For each numbered line 41 - 50, find the unnecessary word and then writethe word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If aline is correct, write CORRECT on your Answer Sheet. The exercise begins withtwo examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achievedby ourcustomer relations team.。

BEC真题三test1答案解析

BEC真题三test1答案解析

TEST 1PART ONE这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题,说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句:thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research,市场调查,在很大程度上就是咨询客户的意见(consult customers),any new ideas可以对应于developing a new product, 能够well received,那么对于公司来讲当然就是advisable了。

选B。

第二题,说为专业市场生产产品可以增加利润。

答案是D段的这么一句:the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义:niche market。

看英英解释:a small area of trade within the economy, often involving specialized products。

improve its margins也就是increase profits,选D。

第三题,说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显,是C段的这么一句:They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说,英国工厂原来不是生产高规格产品的,即题目说的改变它的一个设备的功能。

剑桥商务英语BEC高级阅读真题(三)

剑桥商务英语BEC高级阅读真题(三)

剑桥商务英语BEC高级阅读真题(三)PART THREEQuestions 15 - 20· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I’ve looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career proGREssion. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, BECause in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they’ve applied, what their aspira tions and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you’ve taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn’t have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and ac cepted my decisions, even if they didn’t agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn’t pay the rent. Shared profit and bonuses help to strengthen team spirit by givingeveryone a common goal that they work towards together.。

BEC中级真题解析_第三辑T1P3

BEC中级真题解析_第三辑T1P3

BEC中级真题解析_第三辑T1P3BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which maygenerate export earnings for their companies' shareholders in years to come. A long list ofsponsors will support the initiative, which will involve a £3-million media campaign and afortnight of events and exhibitions. The ultimate goal is to persuade more Americans that Britishcompanies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is thatconsiderable thinking and planning have gone into trying to work out just what it is thatAmericans look for in British products. Instead of exclusively promoting the major corporations,this time there is more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is theknowledge that America has been the end ofmany a large and apparently successful business. For Carringtons, a retail group much respectedby European customers and investors, America turned out to be a commercial disaster and thebelief that they could even show some of the great American stores a retailing trick or two washopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge cityconfidence, also found that conquering America, in commercial and retailing terms, was not aseasy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirtsthat were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once itsmanagement decided it should take on the middle market, this success rapidly drained away. Itwas a disastrous mistake and the high cost of the failed American expansion plans played a largerole in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long andhard about what it takes to succeed in America and she takesit very seriously indeed. 'ManyBritish firms are quite patronising about the US,' she says. They think that we're so much moresophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American whohas been much more skilled at tapping into an idealised Englishness than any English company.Also, many companies don't bother to study the market properly and think that becausesomething's successful in the UK, it's bound to be successful over there. You have to look at whatyou can bring them that they haven't already got. On the whole, American companies are brilliantat the mass, middle market and people who've tried to take them on at this level have found it verydifficult.'This time round it is just possible that changing tastes are running in Britain's favour. Theenthusiasm for massive, centralised retail chains has decreased. People want things with some sortof individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what manyof the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.《British companies across the Atlantic》,跨洋英国公司。

剑桥BEC真题集 第三辑 中级 Test 1

剑桥BEC真题集  第三辑  中级 Test 1

BEC真题第三辑中级Test 1 READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the advice of four market experts on theopposite page.●Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.1It would be advisable for Flacks to consult customers before developing a new product.2Producing goods for specialist markets might increase FIacks’ profits.3Flacks may need to change the function of one of its facilities.4Flacks should utilise its current expertise to enter a different market.5Flacks may need to consider closing its current production facility.6Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories forwomen. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will haveto work hard to increase its margins. They need to move into a more promising market,one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap andthe sales force would take it in its stride. Also, the y wouldn’t need to re-equip theirfactory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourcedmanufacture and brand differentiation hold the key to success. I think they shouldinitially locate some of their production in another country, where manufacturingquality tends to be better and it is easier to meet changing customer demands. But theyshould also regularly monitor production in Britain and think about outsourcing all thiswork abroad at some point if they need it done faster. The company should continue 1to work on innovative products, and thorough market research will help to ensure any Tnew ideas are well received.C Gary Wilmotln order to beat their rivals in a highly competitive market, Flacks should ensure theirproducts are attractive and build on their relationships with the big stores rather thantrying to go it alone and market directly. They should also consider refocusingproduction by using their UK factory for high-specification products. They couldeventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion acessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance anddesign. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chainsnow have two-tier supply chains and Flacks could focus on t0p-up orders. They mightalso investigate other sales channels such as mail order.PART TWOQuestions 8-12●Read the article below about evaluating the work of company directors.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A—G) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).EVALUATING THE PERFORMANCE OF THE BOARDFew employees escape the annual or twice-yearly performance review. (0) .....G.... . The answer is not a great number. And the smaller the company, the fewer checks there are on how well thedirectors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review theperformance of the board. (8) ............ . Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on howlonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) ............ . Their counterparts in larger organisations. however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) ............ . At a very basic level, this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full ‘360-degree’ appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session, (11) ............ . These might ask for people’s opinions on the board’s main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of boardmembers ls conducted. (12) ............ . The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?Example:A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis forfuture discussion.E One issue remains, however, when all the others have been dealt with.F lt is generally agreed that it is the chairman’s responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal processfor their board of directors.PART THREEQuestions 13-18●Read the article below about British companies and their performance in the Americanmarket, and the questions on the opposite page.●For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a S3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concernedis the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. lt was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid—nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. ‘ManyBritish firms are quite patronising about the US,' she sa ys. ‘They think that we’re so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something’s successful in the UK,it’s bound to be successful over there. You have to look at what you can bring them that they haven’t already got. On the whole, American companies are brilliant at the mass, middle market and people who’ve tried to take them on at this level have found it very difficult.’This time round it is just possible that changing tastes a re running in Britain‘s favour.The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well. They are now looking for the small, the precious, the ‘real thing’, and this is precisely what many of the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer’s opinion, the proposed venture will be different to previous onesbecauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16According to the writer, Polly Brown’s mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.PART FOURQuestions 19-33● Read the article below about plans for a new telephone banking centre.● Choose the best word to fill each gap from A , B , C or D on the opposite page. ● For each question (19-33), mark one letter (A , B , C or D ) on your Answer Sheet. ● There is an example at the beginning, (0).19 20 21 22 23 24 25 26 27 28 29 30 31 32 33PART FIVEQuestions 34-45● Read the text below about how consumers decide what to buy.● ln most of the lines (34-45) there is one extra word. lt is either grammatically incorrector does not fit in with the meaning of the text. Some lines, however, are correct. ● lf a line is correct, write CORRECT on your Answer Sheet.● If there is an extra word in the line, write the extra word in CAPITAL LETTERS onyour Answer Sheet.● The exercise begins with two examples, (0) and (00). B plantB invested B engaging B teamwork B improve B uniformC function C funded C containing C enterprise C grow C extensiveD situation D paid D involving D collaboration D advance D universalA facility A assisted A consisting A venture A benefit A inclusiveA help A facts A acquire A necessitate A reorganisation A announcement A method A achieved A mindB contribute B reasons B gain B ease B reassignment B publication B step B taken B regardC provide C data C attract C support C relocation C notice C point C drawn C accountD combine D evidence D win D enable D replacement D acknowledgement D action D earned D noteWRITING 45 minutesPART ONE●You have been informed that next Wednesday your company’s computer system will beclosed down so that improvements can be made.●Write an email to all staff in your department:•saying what time on Wednesday the system will be closed down•suggesting how staff should prepare for this•saying how the system will be better after the improvements.●Write 40-50 words.PART Two .●You work for PJT Ltd, a manufacturing company. You need more staff in your department andyour line manager has asked you to write a report explaining why.●Look at the information below, on which you have already made some handwritten notes.●Then, using all your handwritten notes, write your report.●Write 120-140 words.LISTENING 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12●You will hear three telephone conversations or messages.●Write one or two words or a number in the numbered spaces on the notes or forms below.●After you have listened once, replay each recording.Conversation One(Questions 1-4)●Look at the notes below. t●You will hear a woman calling a colleague about a factory visit.Conversation Two(Questions 5-8)●Look at the form below.●You will hear a woman calling a recruitment agency.Conversation Three(Questions 9-12)● Look at the notes below.● You will hear a journalist phoning the Managing Director of Shipton's Foodsabout his firm’s website.PART TWOQuestions 13-22Section One(Questions 13-17)● You will hear five short recordings.● For each recording, decide what the speake r’s strategy is for success in management. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.13 .............................. 14 .............................. 15 .............................. 16 .............................. 17 ............. L ................ Shipton's Foods Company website is maintained by their (9) ................................................................. .......................................................................................................................................... Main function of site is to give information about their (10) ...............................................................................................................................to trade customers. The company currently has plans for(11) ........................................................................................................................................................................................................................................................................ Priority for developing website: it must be (12) .............................................................. ..........................................................................................................................................Section Two(Questions 18-22)● You will hear another five recordings.● For each recording, decide what the speaker’s main reason is for makin g the phone call. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.18 .............................. 19 .............................. 20 .............................. 21 .............................. 22 ..............................PART THREEQuestions 23-30● You will hear Sophie Garland, the General Manager of Daylong Leisure Centres, and JamesPinot, the Operations Manager, discussing problems at the Nottingham centre.● For each question (23-30), mark one letter (A , B or C ) for the correct answer.● After you have listened once, replay the recording.23 What does Sophie say about the Nottingham centre's problems?A She doesn’t know what has cau sed them.B She hadn’t expected Nottingham to have problems.C She doesn’t think they will continue for long.24 James says the European division solved a similar problem byA closing some centres.B advertising the centres.C investing in the centres.25 Sophie proposes that the Nottingham centre shouldA be sold to a company in a different sector.B continue to operate as a Daylong Centre.C remain a leisure centre but under different ownership.26 James believes that the main cause of the problem isA a change in consumer tastes.B the design of the centres.Cthe economic situation.27According to Sophie, advertising wouldA take time to improve the figures.B produce only temporary results.C improve the company’s image.28James suggests that part of the solution is toA reduce opening hours.B employ staff on lower wages.C limit the promotional offers.29 The Board wants to sell the Nottingham centre becauseA the company’s share price has been falling.B it would fetch a good price.C they need to compensate for losses.30 Sophie finally agrees to propose to the Board that theyA keep the centre running as normal.B allocate money for extra promotions.C give the centre a chance to reduce its costs.You now have 10 minutes to transfer your answers to your Answer Sheet.SPEAKING 14 minutesSAMPLE SPEAKING TASKSPART ONEln this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. Youhave to choose one of the topics from the three below and then talk for about oneminute. You have one minute to prepare your ideas.PART THREEln this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesStaff MagazineYour company is planning to introduce an internal magazine to keepstaff informed of company developments.You have been asked to help plan the staff magazine.Discuss the situation together, and decide:●what type of information to include in the magazine●which type of staff should contribute to the magazine.For three candidatesFollow-on questions。

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Test 1READING 1 hourPART ONEQuestions 1-8●Look at the statements below and at the five extracts on the opposite page from an articlegiving advice to people setting up a business.●Which extract (A, B, C, D or E) does each statement (1-8) refer to?●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.●You will need to use some of these letters more than once.●There is an example at the begining, (0).12 A company which is expanding today may not always continue to do so.3The distribution of equity among the founders can affect the smooth runhing of the business. 4Your function in the organisation is different from that of the other managers.5Your method of running the business will have to be modified as your company develops.6Your business may evolve into a form that you are not satisfied with.7Delay offering employees a financial stake in the company.8 You need to identify your personal strengths and weaknesses.ABBringing an idea to life requires an organisation. If you are going into business with your friends, make sure you treat them as professionally as you would your arms-length business partners, because the odds are that you’ll fall out with them. It may not seem important at the start, but it will strengthen the company if you ensure that its constitution documents are designed with your specific business and circumstances in mind, and that they clearly establish what will happen in the event of a withdrawal from the business by one of the founding shareholders.PART TWOQuestions 9-14●Read this text taken from an article about marketing.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (9-14), mark one letter (A—H) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).Example:PART THREEQuestions 15-20● Read the following article about recruitment in the UK and the questions on the opposite page.● For each question (15-20), mark one letter (A , B , C or D ) on your Answer Sheet.Graduate recruitment has a growing role. But companies need to know whether their recruitment staff who interview candidates for jobs really know what they’redoing.Carl Gilleard, chief executive of the Association of Graduate Recruiters (AGR), acknowledges that in a perfect world. the people who recruit graduates would have been in the role for some time building up workplace knowledge. He says the reality is that the high turnover of graduate recruitment managers in most blue chips means there is little continuity in how companies operate. ‘There’s the difficult y in maintaining important contact with university careers departments, for example,’he explains. ‘You need a depth of understanding to appreciate where the company is coming from and how it‘s progressing .’We can identify two specialisms within the recruiter's role.Those that work on the recruitment and selection side need traditional human resources (HR) skills such as good interviewing technique, observation, common sense, objectivity patience and listening skills. But increasingly there are those who take a strategic view and look more widely at how their company is represented in the marketplace. lt's a clear advantage if you can identify with your target audience.A Having done that, next comes establishing what it is that marketing activities should be achieving.B Because of this, you may want to generate return on investment, perhaps by raising the quality of your brand.C This shift in focus will be taken as read by the most successful businesses.D Addressing such issues should mean thatprofits take care of themselves.E Concerning the latter, it may be tempting to be seduced by efforts that yield quick results and satisfy investor pressure for immediate returns.F These should be precise and based on empirical data.G Good strategies are not necessarily linked to production or sales figures.H Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses.Many young members of middle management are seconded into HR for a year because their firms feel they can identify with job—seeking graduates.Yet in an industry that has been revolutionised by the internet, privatised career services and rocketing numbers in higher education, it is questionable how relevant these managers` experiences are. Some high—fliers see a secondment to HR as a sideways move; a firm’s HR func- tion might not carry the same kudos as, say the finance department, although obviously the recruitment and retention of staff is of crucial importance.Georgia de Saram, specialising in graduate recruitment at a law Erm, is one of a new breed of young dynamic recruiters who see HR as their vocation ratherthan a transitory career move. ‘I was attracted to the profession because I enjoy working with people and it's an obvious follow-on from my anthropology degree.’she says. ‘In this capacity you get to know people and they know you even though they might not know other people in the firm.’ As a recruiter, she sees herself as the interface between graduates and the firm that’s looking to attract them.‘It's such a tug of war between law firms for the best trainees - often they’ll turn you down in favour of an offerthey’ve received from elsewhere.You need to be good at marketing your firm, to know what interests graduates and how you can reach potential employees, whether that`s through virtual law fairs or magazines.’A recent AGR survey suggests that the sectors in which there is less turnover of graduate recruitment managers are more successful in recruiting the graduates they want. The legal sector’s sophisticated understanding of the market, for example, means they manage to recruit exactly the right number of trainees despite intense competition and thousands of applications. The people recruiting seem to build up a specialism and then pass on their knowledge and expertise to those new to the graduate recruitment sectorJackie Alexander: an HR partner at PricewaterhouseCoopers, feels that HR professionals are finally reaching board level and receiving the sort of acknowledgement they deserve. ‘They are judged by the value they add to the business,' she says,'and, as a professional services firm, the right people are our biggest asset.’ As Georgia de Saram points out: ‘From our company’s point of view, if I can’t establish a rapport with a candidate and bring out their best, it might not be just their future but also ours that is at stake.’15 According to Carl Gilleard, many recruiters lackA detailed knowledge of their sector.B appropriate academic qualifications.C underst anding of graduates’ expectations.D experience of the companies they work for.16 What change in the recruitment process is mentioned in the third paragraph?A Recruitment staff are re-training.B Broader approaches are being adopted.C Traditional abilities are being given less value.D Different interview processes are being— used.17 On what grounds are certain managers seconded to HR departments?A It is believed that they will relate to potential recruits.B It is thought that they will benefit most from new developments.C It is assumed that they will be able to apply specialised knowledge.D lt is expected that they will take advantage of new promotion opportunities.18 Which of the following areas does Georgia de Saram mention as an aspect of her work?A representing her company effectively to its recruitsB increasing recruitment numbers at her companyC encouraging a wide range of company recruitsD influencing her company's recruitment policy19What was revealed about law firms in a survey?A They are competing more effectively than before against other sectors.B They prefer to retain trainees for extended periods wherever possible.C They have managed to employ particularly knowledgeable HR staff.D They appeal to those HR managers who are keen for promotion.20What point is made about recruitment in the final paragraph?A New levels of qualification are being developed for it.B lt is now being perceived as key to increased profitability. ,C Higher numbers of managers are being attracted to it.D It is becoming central to a business’s survival.PART FOURQuestions 21-30●Read the article below about job satisfaction.●Choose the correct word to fill each gap from A, B, C or D on the opposite page.●For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning, (0).21 A highly 22 A devoted 23 A customary 24 A pieces 25 A connected 26 A result 27 A set 28 A insist Example: A quite B even C just D yet A B C DB largely B intended B habitual B roles B relevant B effect B order B accentuate B demonstrateC extensivelyC identifiedC usualC factorsC appropriateC issueC rankC reiterate C unmaskD widely D allocated D routine D parts D related D outcome D line D assentD manifest29 A uncover30 A confirmPART FIVEOuestions 31-40●Read the text below from a brochure.●For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet.●There is an example at the beginning, (0).Paragon: great business spaceA new concept for the twenty-first century, Paragon is (0) ....... totally unique showpiece development of high-quality office and call centre buildings, hotel and leisure facilities. Many cities find (31) ........ increasingly difficult to allocate office space, but the city of Wakefield is already ahead (32) ....... the game with Paragon.Paragon offers an extensive parkland setting with low-density buildings, and room to expand in the future. Yet, (33) ....... the vast majority of business parks, Paragon has not been exiled to the distant edges of the city. Instead, this large site is only I km from the centre of Wakefield. This offers massive advantages: employees can easily walk or cycle to work, saving stress and pollution, and significantly cutting (34) ....... on commuting time. There is (35) ....... more driving along the motorway to distant outposts of business empires for the Paragon worker But Paragon's location sacrifices nothing (36) ....... terms of communications. It is perfectly placed for road and rail networks.A further attraction of Wakefield for Paragon is the ready availability of a skilled workforce.(37) ....... are more than 233,000 people available for work within an hour's journey, and an enormous catchment population of 20 million within two hours' travel. The city has a long history (38) ....... an administrative centre, and its recent success in attracting top-name companies is evidence of its solid business credentials. Figures from the developers suggest that up (39) ....... 5,000 jobs could be available in the initial phase of its development, with more to follow, making it (40) ....... of the most significant areas of employment in the region.PARTSIXQuestions 41-52●Read the text below about IT training.●In most of the lines (41-52) there is one extra word. It is either grammatically incorrect ordoes not fit in with the sense of the text. Some lines, however, are correct.●lf a line is correct, write CORRECT on your Answer Sheet.●lf there is an extra word in the line, write the extra word in CAPITAL LETTERS on your AnswerSheet.The exercise begins with two examples, (0) and (00).WRITING 1 hour 10 minutesPART ONEQuestion 1●The graph below shows the turnover for three kinds of retail outlet, all owned by the samecompany, during a three-year period.●Using the information from the graph, write a short report comparing the changes inturnover in the company’s three types of outlet.●Write 120-140 words.PART TWOWrite an answer to one of the questions 2-4 in this part. Write your answer in200-250 words.Question 2●Your company would like to break into a new overseas market with your newrange of sports goods. You have been asked by the Marketing Director toinvestigate ways of doing this.●Write a report for the Marketing Director, including the following information:●how you carried out your research into the market●the existing competition●your target customers●ways of promoting the products in the new market.Question 3●Recently you have become unhappy with a service that has been provided toyour company for a number of years. You have decided to write a letter ofcomplaint to the service provider.●Write your letter to the company that provides the service, including the followinginformation:●which service you are complaining about●why you are dissatisfied with the service●what action you want the service provider to take●what you will do if there is no improvement in the service.Question 4●Your Managing Director is considering how to improve the company's internalcommunications, and has asked you to write a short proposal giving your views on communication within your department.●Write the proposal for the Managing Director:●describing how communication currently takes place within your department●pointing out the weaknesses of the present situation●recommending one or two improvements that should be made.LISTENING Approximately 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12●You will hear the founder of a company called Manshee talking to business students about itsdevelopment.●As you listen, for questions 1-12, complete the notes, using up to three words or a number.●After you have listened once, replay the recording.PART TWOQuestions 13-22●You will hear five different people talking about problems and responses to them in the companies where they work.●For each extract there are two tasks. For Task One, decide which problem each speaker mentions from the list A-H. For Task Two, decide which response the company made to the problem from the list A-H.●After you have listened once, replay the recording.Task One - Problems●For questions 13-17, match the extracts with the problems, listed A-H.●For each extract, decide which problem for the company is mentioned. ,●Write one letter (A-H) next to the number of the extract.13 ................................. A The directors’ experience was narrow.Task Two - Responses● For questions 18-22, match the extracts with the responses, listed A-H .● For each extract, decide which response the company made to the problem. ● Write one letter (A-H ) next to the number of the extract.PART THREEQuestions 23-30● You will hear a discussion between two senior managers, John and Deborah, about an assistant manager, Colin, who has applied for a new post.● For each question (23-30), mark one letter (A , B or C ) for the correct answer.● After you have listened once, replay the recording.23 The new post is being created as a result ofA plans to change corporate culture. _B criticisms of management practice.C changes to overall company structure.24 What reason has Colin given for applying?A to have a more challenging roleB to make full use of his qualificationsC to raise his profile within the company25 John was particularly impressed by the way ColinA treated a dissatisfied client.B responded to an unreliable supplier.C dealt with an inefficient member of staff.18 ................................. 19 ................................. 20................................. 21 ................................. 22 .................................A Large severance payments were made.B New shares were issued.C A takeover bid was accepted.D Low-cost products were introduced.E A partnership abroad was formed.F One division was sold off.G Some products were rebranded.H A cost reduction programme was introduced.26What current strength of Co|in’s does Deborah commend?A his analytical skillsB his product knowledgeC his flexible approach27On a recent sales trip, Colin succeeded inA improving the terms of a contract.B identifying a new method of selling.C making a number of new contacts.28In what area did Colin excel during recent training?A teamworkingB report writingC prioritising29 What does Co|in's reference say?A He expects too much of others.B His confidence will grow in time.C He sometimes lacks objectivity.30 What support will the successful candidate receive?A contact with an in—house advisory bodyB performance appraisal meetingsC coaching from a consultantThat is the end of the Listening test. You now have ten minutes to transferyour answers to your Answer Sheet.SPEAKING 16 minutesSAMPLE SPEAKING TASKSPART ONEIn this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.PART THREEIn this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesTravelling to WorkYour company’s location in a busy city centre means that staff oftencomplain about the time taken to get to work. You have been askedto make some recommendations.Discuss and decide together:●whether it would be better for staff to use public or privatetransport●what the effects might be of allowing staff to work flexible hours.For three candidatesFollow-on questions。

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