大众CC上市方案

CC活动现场 CC Awards
CC活动现场 CC Awards
CC活动现场 CC Awards
CC活动现场 CC Awards
CC颁奖典礼 Launch Event “THE CC The CC awards feel like glamorous a star AWARDS” Everyone invited will- A night no one will forget!
CC活动故事脚本
CC Event Storyboard
石总或者KEVIN会根据其中一项产品点来颁奖并做简短演讲 Mr. Shi or Kevin Rose collect the award for one of the category and give a short speech
CC活动故事脚本
场地信息 Venue Information
东方歌剧厅可容纳1015位观众，共分为二层：一层可容纳799人，二层可容纳216。 整个剧场以大面积的红色作为基调，剧场的空间被侧翼的“弧”分成3个区域，寻回 了意大利式歌剧院的贵族气派和亲密的氛围。 The Shanghai Oriental Art Center has room for 1015 people. Two floors for the audience: 799 people on 1st、216 people on 2nd .
CC活动现场 CC Awards
发布会之前的鸡尾酒会
The cocktail before Launch
CC活动故事脚本
CC Event Storyboard
颁奖 The Awards
CC活动故事脚本
CC Event Storyboard
颁奖典礼本身是一个现代化就像奥斯卡一样的盛典：睿智的一对主持人（一个在场内，一个在场外红地毯上，）这一方式将贯穿全场，颁奖 嘉宾介绍奖项和获奖提名者，然后 VIP站在舞台上领取大奖。
歌剧厅 Opera Hall
场地信息 Venue Information
平面图 Floor plan
红地毯 展示区 鸡尾酒会区域 媒体派对区域 主场地 出口 Red carpet Show area Cocktail area Media party area Main tent exit
CC活动现场 CC Awards
CC活动故事脚本
CC Event Storyboard
在第三个奖项颁奖过程中，美丽的舞台司仪会来到主持人身边耳语几句
During the 3rd category the beautiful stage assistant whispers something in the ear of the stage host.
on a big screen on top of the entrance for the guests as their own souvenir.
CC活动现场 CC Awards
应邀出席的媒体和嘉宾会在签名墙签名留念 Invited Media and VIP‘s pause to sign the photo wall, having their photograph taken by the Paparazzi.
CC Event Storyboard
TVC 及CC车亮相 TVC and CC presentation
CC活动故事脚本
CC Event Storyboard
为了带出TVC，CC 和价格的揭晓我们有了第二条故事线：幕后采访走红毯的颁奖嘉宾或者是在后台，记者多次涌向TVC中的保镖，他也在现 场负责红地毯和后台治安。嘉宾在他们到达红地毯前也会看见他。后台的记者把他介绍成一位全世界最棒的保镖而且总能与你聊上两句，彬彬 有礼。
一汽-大众的领导/官员会代表这个最受欢迎的产品点来领奖，然后进行一个简短的演讲
A FAW-Volkswagen VIP/Official will collect the award in behalf of the winning feature who has the chance for a short speech.
一汽大众 CC 上市盛典
FAWolkswagen CC Launch Event
内容 Content
活动概念 活动信息 活动日程 场地介绍 活动流程 主持人建议 颁奖嘉宾建议 附件:
-执行管理 -媒体派对演出建议 -礼品建议 -住宿酒店信息 -执行团队架构 -项目时间表 -下一步工作
Event Concept Event Information Event Agenda Event Venue Information Project Rundown MC Suggestion Celebrity Suggestion Attachment:
CC活动故事脚本
CC Event Storyboard
到达 Arrival
CC活动现场 CC Awards
CC会带 你走上红毯享受记者和粉丝的追捧，一个风华十足的欢迎仪式
The CC fleet of cars takes you to the red carpet where hired paparazzi and fans ensure a glamorous welcome for guests, and media.
活动信息 Event Information
CC上市 CC Launch
活动地点: 上海浦东东方艺术中心 Event address: Shanghai Pudong East Art Center 来宾人数： 900-1000人 (经销商,新闻媒体, 领导,颁奖嘉宾) Attendees: 900-1000 people (Dealers, Media, VIPs, Celebrity)
The award show itself is inspired by modern award shows like the Oscars: a smart presenter couple (one on stage, one at the red carpet/backstage area) lead the audience through the show, celebrities introduce the categories and nominees, while the VIPs collect the awards on stage.
活动概念 Event Concept
在CC颁奖盛典的当晚，所有的来宾都是明星。 他们将体验走在红毯上的闪光灯聚焦、Fans瞩目的明星感受 他们将体验到CC的风尚与魅力。
All of our guest for the night are the stars in the CC Awards, experiencing the glamour of walking the red carpet, the noise of the fans, the flashes of the paparazzi. They will experience the glamour of the CC.
场地信息 Venue Information
浦东东方艺术中心 Shanghai Pudong East Art Center
地址：浦东新区丁香路425号 Address: Pudong Xinqiu Dingxinag road 425# 法国建筑设计师保罗·安德鲁设计的东方艺术中心醒目而充满现代感 Shanghai Oriental Art Center designed by French architect Paul Andrew, it’s striking modern。
活动开始之前 Before the event begins
先到活动现场的主要媒体嘉宾将会享受到5星级待遇,为他们接下来走红地毯做好准备,从发型到化妆让你星味十足 Prior to the event. Key selected media will be given the 5 star treatment in preparation for walking the red carpet with hair stylists and make up artist working their magic.
CC活动故事脚本
CC Event Storyboard
但索性他们不用等太生了什么-那么让我们看一看吧！”然后 TVC就在 大屏幕上播放出来，似乎就在剧场外。
But they don‘t have to wait long: right after the category the host says ―You are probably wondering what‘s going on outside – so lets have a look!‖ Than the TVC is shown on the big screen as if it was happing live outside the venue.
To lead towards the TVC, CC and price reveal a second storyline is building up: while giving behind the scenes insights and interviews with celebrities at the red carpet or in the backstage area the backstage reporter talks several times to the bouncer from the TVC who is in charge of the red carpet and the backstage area. The guests also met him when they arrived at the red carpet before. The backstage reporter introduces him as one of the best bodyguards in the world and always holds a little chat when they meet.