丰田ppt

Popular models
Land Cruiser PRADO
锐志
TOYOTA
corolla
RAV 4
Toyota Highlander
广汽丰田凯美瑞
威驰
丰田86跑车
ቤተ መጻሕፍቲ ባይዱ
At the end of the 1980s, started to establish new brands, with the launch of their luxury division Lexus in 1989
In the 1990s, began to branch out from producing mostly compact cars（小型汽车） by adding many larger and more luxurious vehicles to its line 1997, began production of the world's best-selling hybrid car, the Prius
Publicity and promotion
The car will find it`s way round the hill when it gets there, where there is a way, there is Toyota. • It states clearly that where there is a way, there is Toyota at any corner in the world. It explains good sale and reputation. In a word, Toyota has a splendid public praise.
Made by Charmers
2012.3.22
The miracle of Toyota
brief introduction of the company
founder: Kiichiro Toyoda founded: August 28, 1937 headquarter: Toyota, Aichi, Japan area served: worldwide
history
1924, invented the Toyoda Model Automatic Loom（自动织机） 1929,sold to a British company 1936,first passenger car, the Model AA was completed 1936, design a new logo 1937, the newly formed word was trademarked and the company was registered as the "Toyota Motor Company".
1947,Toyota's small-sized vehicles were sold under the name "Toyopet" In the early eighties，In response to the tariff, Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the US at the start of the 1980s, received its first Japanese Quality Control Award（质量管理 认证） and began participating in a wide variety of motorsports（赛车运动）
Saying the advertisement making the misfortune, it seems undue. Unfortunately, fact approach to it.
Publicity and promotion
Toyota Corolla It is quality thing.
Toyota is popular in Chinese market as the largest motor corporation of Japan Where there is a way , there is Toyota . It combines with Chinese saying, not only reflect confidence, but also read naturally. Now, I'm afraid Toytoa may not speak this words any more, but it will be in many Chinese people's hearts.
1999, set up a base in the UnitedKingdom, TMUK
and decided to list itself on the New York and London Stock Exchanges 2001, Toyota's Toyo Trust and Banking merged with two other banks to form UFJ Bank 2002, managed to enter a Formula One works team and establish joint ventures with French motoring companies Citroën and Peugeot 2007, released an update of its full size truck
2014-5-5
Moving Forward
• Since 2004, toyota use the “Moving Forward” advertisement in the USA. In English, Forward means fast and ahead. So the phrase means drive fast. However, Toyota recalls of 8.5millon cars in the global because of the pedal problems. On the internet, caused some jokes: • 1. Moving Forward, like it or not! • 2.Moving Forward,with adding another million vehicles to the recall • 3.Moving Forward at 120 mph • 4.Moving Forward through a store front window
Overseas manufacture sites
27countries and regions / 53 homes
（until October ， 2007）
• • • •
Canada：tyre America：energy transmission case(能源传动箱） catalytic converter China：matrix deflector（矩阵偏转器） India：accelerator
Concept
Toyota's basic ideas
At home and abroad to comply with the spirit of the laws and regulations.
Signs
Signs in the large elliptical behalf of the Earth, by the middle of two elliptical vertical form a T word, on behalf of Toyota..
1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. 1984, Toyota entered into a joint venture with General Motors called NUMM(汽车制造公司）