新编进出口英语函电 UNIT ONEppt课件
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2022年商务英语写作--外贸英语函电(共55张PPT)
but no complimentary close and sender’s company name
Which type should we choose?
A. Depend on the preference
B. Make your letter pleasing to the eye. C. Also convenient to be typed.
B. The receiver’s address starts from the left margin.
C. The complimentary close and signature middle little towards the right.
D. To make the letter simple and clear.
看了让人发晕的句子
❖ 1. Never trouble trouble till trouble troubles you。
找你，就别去自找麻烦。
ቤተ መጻሕፍቲ ባይዱ
麻烦没来
第一、四个trouble是动词，第二、三个trouble是名词。
❖ 2. I know. You know. I know that you know. I know that you know that I know。
1. Form 2. Structure
3. Addressing Envelopes
II. Writing Principles of business letters
1. Form 格式
（1）Full Block From 齐头式
Signature 签署
I know that you know that I know。
Which type should we choose?
A. Depend on the preference
B. Make your letter pleasing to the eye. C. Also convenient to be typed.
B. The receiver’s address starts from the left margin.
C. The complimentary close and signature middle little towards the right.
D. To make the letter simple and clear.
看了让人发晕的句子
❖ 1. Never trouble trouble till trouble troubles you。
找你，就别去自找麻烦。
ቤተ መጻሕፍቲ ባይዱ
麻烦没来
第一、四个trouble是动词，第二、三个trouble是名词。
❖ 2. I know. You know. I know that you know. I know that you know that I know。
1. Form 2. Structure
3. Addressing Envelopes
II. Writing Principles of business letters
1. Form 格式
（1）Full Block From 齐头式
Signature 签署
I know that you know that I know。
《外贸英语函电》PPT课件
CFR Rotterdam. 2.Please quote us for men’s shirts CIF Rotterdam. 报最低价
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
外贸函电课件整合完整版
外贸函电复习第一章商务信函基础知识English Correspondence for International TradeTo understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing).Unit OneBasic Knowledge of Business Letter WritingThe structure and layout of a business letterWriting principles of business letter (7C原则)Courtesy 礼貌Consideration 体谅Completeness 完整Clarity 清楚Conciseness 简洁Concreteness 具体Correctness 正确第二章建立贸易关系Unit TwoEstabilishing Business Relations建立贸易关系是交易的第一个环节。
良好的开端是成功的一半。
因此，在写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表述的内容清楚的叙述完整。
Estabilishing Business Relations1、常用模式1.进口商写给出口商2.出口商写给进口商Dear Sirs; Dear Sirs;A.如何得知对方信息 A.如何得知对方信息B.表明自己意图 B.得知贵方有需求C.介绍本公司 C.介绍本公司D.请提供相关信息 D.随函附寄目录等E.盼回复 E.盼回复2、常用句型A类：从…得知贵方信息We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliance.从中国国际贸易促进委员会获悉，你们有意购买电器用品。
《外贸英语函电》课件
探索如何提高外贸英语函电的写作水平和效率，例如积累词汇量，阅读范例信函 和进行模拟练习。
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实用技巧和范例
了解商务信函的实用技巧和范例，例如怎样写询盘信，回复投诉以及提出建议等。
结论
总结基础知识和实践经验
总结学习外贸英语函电的基础知识和实践经验，加深对课程内容的理解。
回顾学习的收获和成果
回顾学习外贸英语函电所获得的收获和成果，以及如何货方式等，以便能够正 确地表达意思。
商务信函的写作规范 和注意事项
了解商务信函的写作规范 和注意事项，包括语法准 确性，礼貌用语和正式性 等要点。
商务往来实践
常见情景和问题
掌握商务往来中常见情景和问 题，例如洽谈合作，解决纠纷 和催款等。
问题和挑战
跨文化沟通
学习如何应对商务往来中的各 种问题和挑战，例如语言障碍， 文化差异和货物损坏等。
掌握商务往来中的跨文化沟通 技巧，例如尊重他人文化，避 免误解和合理调整期望值等。
写作技巧和方法
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写作技巧和方法
学习商务信函的写作技巧和方法，例如清晰简洁的语言，逻辑结构和恰当的礼貌 用语。
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提高写作水平和效率
展望未来发展和应用前景
展望学习外贸英语函电的未来发展和应用前景，以及如何不断提升自身的专业水平。
《外贸英语函电》PPT课 件
外贸英语函电课件大纲
简介
外贸英语函电是指在国际贸易中使用的商务信函，并且是用英语撰写的。学 习外贸英语函电对于从事国际贸易的人员至关重要。
外贸英语函电的基础知识
商务信函的格式和结 构
了解商务信函的标准格式 和结构，包括信头，日期， 称呼，正文和落款等部分。
商务信函中的常用词 汇和用语
外贸英语函电.PPT课件
Prof. Thompson Harvard University Boston, MA 02163 U.S.A.
Dear Professor Thompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come.
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3.外贸知识
外贸精英网 /chukou-liucheng/
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二、推荐书目
1，《 国际商务英语函电》，王碂，西安交通 大学出版社。
2，《外贸英语函电》，易露霞，陈原，清华 大学出版社。
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Chapter 1 Introduction
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2.归纳、诵记句式
由于外贸信函有其独特的语言特征和词汇特征, 因此在学习外贸函电时,可以归纳、总结所学过 的常用词汇、短语和句型进行分门别类,然后花 些时间背诵、记忆所归纳和总结的内容。
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(1)我们经营电器。
We handle electric goods. We deal (trade) in electric goods. We are in the business (trade,line)of electric goods. 意义大同小异的句型还有: We specialize in electric goods. We exclusively deal in electric goods. Electric goods fall (lie) within the scope of our business activities.
Dear Professor Thompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come.
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3.外贸知识
外贸精英网 /chukou-liucheng/
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二、推荐书目
1，《 国际商务英语函电》，王碂，西安交通 大学出版社。
2，《外贸英语函电》，易露霞，陈原，清华 大学出版社。
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Chapter 1 Introduction
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2.归纳、诵记句式
由于外贸信函有其独特的语言特征和词汇特征, 因此在学习外贸函电时,可以归纳、总结所学过 的常用词汇、短语和句型进行分门别类,然后花 些时间背诵、记忆所归纳和总结的内容。
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10
(1)我们经营电器。
We handle electric goods. We deal (trade) in electric goods. We are in the business (trade,line)of electric goods. 意义大同小异的句型还有: We specialize in electric goods. We exclusively deal in electric goods. Electric goods fall (lie) within the scope of our business activities.
外贸英语函电课件
第五十九页，编辑于星期一：二点 三十二分。
第六十页，编辑于星期一：二点 三十二分。
第六十一页，编辑于星期一：二点 三十二分。
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第六十五页，编辑于星期一：二点 三十二分。
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第三十九页，编辑于星期一：二点 三十二分。
第四十页，编辑于星期一：二点 三十二分。
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第四十三页，编辑于星期一：二点 三十二分。
第四十四页，编辑于星期一：二点 三十二分。
第一页，编辑于星期一：二点 三十二分。
第二页，编辑于星期一：二点 三十二分。
第三页，编辑于星期一：二点 三十二分。
第四页，编辑于星期一：二点 三十二分。
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第三十三页，编辑于星期一：二点 三十二分。
外贸英语函电 PPT课件
Just as it is tomer, there won’t be any business, it is equally true that new customers will bring about new business. Thus it is very important to establish new business relations with new customers; and writing business letters to prospective customers or firms may help a firm to achieve this goal.
5
Before a company in China establish new business with new customers in a foreign country, it can gather information about the potential customers from the following sources : 1. Banks 2. Chambers of Commerce in foreign countries
10. Being a member of trade delegations & groups
visiting abroad
Now let’s come to the point of how to write a
business letter to establish business relations
5. We thank you for your letter of 14th April. We shall appreciate your writing us soon.
5
Before a company in China establish new business with new customers in a foreign country, it can gather information about the potential customers from the following sources : 1. Banks 2. Chambers of Commerce in foreign countries
10. Being a member of trade delegations & groups
visiting abroad
Now let’s come to the point of how to write a
business letter to establish business relations
5. We thank you for your letter of 14th April. We shall appreciate your writing us soon.
外贸英语函电 全套课件
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1.2.3 The Salutation（称呼） 称呼是指写信人对收信人的称呼，位置在封内
地址下2～3行，并与之平头。 在商业信函中一般通用的称呼为Dear Sir或者
Dear Sirs。但美国人通常使用Gentlemen 而不是 Dear Sirs。请注意，不能使用单数的Gentleman， 或者Sir /Sirs。在称呼后用逗号或者冒号都可以， 前者在英国常用，后者在美国采用。现在一些 公司的主管是女性，单数用Dear Madam 或者 Madam。如果不知道对方是男性还是女性，用 Dear Madam or Sir更好一些。
与其他形式的创作一样，外贸函电的写作没有什么不同， 也是写信人的一种创作活动。良好的英文是写好商业信 函的重要基础之一。写信人应该尽量避免语法错误及各 种词不达意所带来的误解。评判外贸函电及其他很多商 业信函的标准，一般可归纳为7C基本原则。
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1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey
briskdemand活跃的需求supplyfromstock现货供应placelargeorders大量订购placeorder下订单ourentiresatisfaction使我们完全满意价目表competitiveprice具有竞争性的价格意指价格相当低keenprice克已价格低价廉价moderateprice公道价格reasonableprice优惠价格ceilingprice最高价顶价maximumprice最高价minimumprice最低价averageprice平均价格baseprice底价rockbottomprice最低价bedrockprice最低价samplebooks样品本簿catalogue目录本目录本一般印有详细规格和商品号码
1.2.3 The Salutation（称呼） 称呼是指写信人对收信人的称呼，位置在封内
地址下2～3行，并与之平头。 在商业信函中一般通用的称呼为Dear Sir或者
Dear Sirs。但美国人通常使用Gentlemen 而不是 Dear Sirs。请注意，不能使用单数的Gentleman， 或者Sir /Sirs。在称呼后用逗号或者冒号都可以， 前者在英国常用，后者在美国采用。现在一些 公司的主管是女性，单数用Dear Madam 或者 Madam。如果不知道对方是男性还是女性，用 Dear Madam or Sir更好一些。
与其他形式的创作一样，外贸函电的写作没有什么不同， 也是写信人的一种创作活动。良好的英文是写好商业信 函的重要基础之一。写信人应该尽量避免语法错误及各 种词不达意所带来的误解。评判外贸函电及其他很多商 业信函的标准，一般可归纳为7C基本原则。
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1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey
briskdemand活跃的需求supplyfromstock现货供应placelargeorders大量订购placeorder下订单ourentiresatisfaction使我们完全满意价目表competitiveprice具有竞争性的价格意指价格相当低keenprice克已价格低价廉价moderateprice公道价格reasonableprice优惠价格ceilingprice最高价顶价maximumprice最高价minimumprice最低价averageprice平均价格baseprice底价rockbottomprice最低价bedrockprice最低价samplebooks样品本簿catalogue目录本目录本一般印有详细规格和商品号码
实用外贸英语函电教程 全套课件
❖Thank you for the samples that you sent to us on November 20. We are pleased to place an order as specified on the enclosed order sheet.（谢谢 贵方11月20日寄给我方样品，我方乐意订购，详 情见所附订单。）
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3. Clearness (清楚)
❖1) Pay attention to choosing the concise and accessible expressions and trying to avoid using the words, and sentences equivocal in meaning. （选择简明易懂的词语，尽是避免意义上模棱两 可的词语和句子。）
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❖3) Pay attention to the object of the pronoun and
the relations between the relative pronoun and the antecedent.（注意代词的指代对象和关系代 词与先行词的关系。）
与实务等。
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Preparation before Writing
❖1. Studying your reader’s interest, that is, thinking of what your reader thinks. (研究读者的 兴趣，那就是说，想读者之所想。)
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2020年6月5日
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3. Clearness (清楚)
❖1) Pay attention to choosing the concise and accessible expressions and trying to avoid using the words, and sentences equivocal in meaning. （选择简明易懂的词语，尽是避免意义上模棱两 可的词语和句子。）
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❖3) Pay attention to the object of the pronoun and
the relations between the relative pronoun and the antecedent.（注意代词的指代对象和关系代 词与先行词的关系。）
与实务等。
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Preparation before Writing
❖1. Studying your reader’s interest, that is, thinking of what your reader thinks. (研究读者的 兴趣，那就是说，想读者之所想。)
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外贸英语函电unit one
• 在商务信函中,很多的习惯用语和表达方式 有很大的借鉴价值,特别是开头用语和结束 用语,值得学生学习和仿效。 • 比如请对方早日答复的常用结束语有:
• We hope to hear from you soon. We look forward to hearing from you. Your prompt reply is eagerly awaited. We should appreciate your early reply. We look forward to your early reply. Please let us have your reply at once.
• 2.体谅Consideration • 体谅的重点在于要注重多站在对方立场上考 虑问题。 “We”- attitude e.g. We allow 2 percent discount for cash payment. “U”-attitude You can get 2 percent discount when you pay cash.
• (2)Please (请放心……)
a.我们会把一切准备好。(that we will get everything ready) b.我们将装运无误。(that we will effect shipment without delay) c.我们会密切合作。(that we will closely cooperate with you) d.我们的产品能在你处打开销路。(that our products will find a good market at your end)
推荐书目和网站
• 一、有用网站： • 1，英语学习 • 1）听力特快 / • 2）外销员考试网 • /wxy/
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from Merriam-Webster’s Guide to Business Correspondence
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Well-written letters reflect a firm’s pride and concern for quality;
Poorly-prepared correspondence can produce a negative impression that its recipients may have second thoughts about pursuing business with the firm.
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Three Considerations for Evaluation of Channels
Money Time Documentation
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UNIT ONE
Presentation and Layout of Business Letters
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A letter is like a visit on paper.
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All the elements of business letter style come together to produce a reflection on paper not only of the writer’s ability and knowledge …… but also of an organization’s total imamar, Spelling and Punctuation …………………………………………………..
Poor grammar, misspelled words, lack of punctuation or the improper use of it, prejudice the reader against you and help to destroy the effectiveness of your letter, your image and the image of the organization you represent!
Short Paragraphs
Avoid long wordy blocks of type Use short sentences and paragraphs Use a new paragraph for each new thought
or idea Express that thought or idea simply and
Envelope: matching the letter sheet in quality; conforming with letterhead in printing or engraving size: 22x11 cm
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A Letterhead in Black
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A Letterhead in Blue
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Good Quality Stationery
Letter sheet: plain white bond paper, unruled. with letterhead printed or engraved in black, grey or white. size: 21x30 cm, or A4.
Welcome to the Course of Correspondence for Import and Export!
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Up-to-date Correspondence for Import & Export
Requirements:
1. Be on time for class;
2. Preview what you are going to learn next class and review what you have learned in time;
3. Finish all the exercises assigned;
(oral work ,written task, pre-class work and in-class work)
concluding lines of a letter; “Do”: get it all on the preceding page. 3. Indented or not? As preferred “Do”: Keep the same distance from the margin.
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4. Evaluation based on your attendence, class performance and your精选eppxt ercises
Why do we learn letter writing?
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We have to communicate.
Three channels for communications: Vis-à-vis [‘vizəvi]（面对面） Verbal Written
from Merriam-Webster’s Guide to Business Correspondence
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Essential qualities for wellprepared business letters:
Good quality stationery Neat typing or printing Even spacing Short paragraphs Correct grammar, spelling and punctuation
1.Correct paragraphing : “Don’t”: one-letter, one paragraph; “Do”: one idea, one paragraph instead. 2. Wide margins : “Don’t”: Additional sheet for only one or two
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A Letterhead in Grey
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Neat Typing or Printing
No smudges, finger marks and erasures!
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How?
Even Spacing
Word Processor!
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Even Spacing
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Well-written letters reflect a firm’s pride and concern for quality;
Poorly-prepared correspondence can produce a negative impression that its recipients may have second thoughts about pursuing business with the firm.
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Three Considerations for Evaluation of Channels
Money Time Documentation
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UNIT ONE
Presentation and Layout of Business Letters
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A letter is like a visit on paper.
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All the elements of business letter style come together to produce a reflection on paper not only of the writer’s ability and knowledge …… but also of an organization’s total imamar, Spelling and Punctuation …………………………………………………..
Poor grammar, misspelled words, lack of punctuation or the improper use of it, prejudice the reader against you and help to destroy the effectiveness of your letter, your image and the image of the organization you represent!
Short Paragraphs
Avoid long wordy blocks of type Use short sentences and paragraphs Use a new paragraph for each new thought
or idea Express that thought or idea simply and
Envelope: matching the letter sheet in quality; conforming with letterhead in printing or engraving size: 22x11 cm
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A Letterhead in Black
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A Letterhead in Blue
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Good Quality Stationery
Letter sheet: plain white bond paper, unruled. with letterhead printed or engraved in black, grey or white. size: 21x30 cm, or A4.
Welcome to the Course of Correspondence for Import and Export!
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Up-to-date Correspondence for Import & Export
Requirements:
1. Be on time for class;
2. Preview what you are going to learn next class and review what you have learned in time;
3. Finish all the exercises assigned;
(oral work ,written task, pre-class work and in-class work)
concluding lines of a letter; “Do”: get it all on the preceding page. 3. Indented or not? As preferred “Do”: Keep the same distance from the margin.
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4. Evaluation based on your attendence, class performance and your精选eppxt ercises
Why do we learn letter writing?
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We have to communicate.
Three channels for communications: Vis-à-vis [‘vizəvi]（面对面） Verbal Written
from Merriam-Webster’s Guide to Business Correspondence
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Essential qualities for wellprepared business letters:
Good quality stationery Neat typing or printing Even spacing Short paragraphs Correct grammar, spelling and punctuation
1.Correct paragraphing : “Don’t”: one-letter, one paragraph; “Do”: one idea, one paragraph instead. 2. Wide margins : “Don’t”: Additional sheet for only one or two
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A Letterhead in Grey
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Neat Typing or Printing
No smudges, finger marks and erasures!
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How?
Even Spacing
Word Processor!
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Even Spacing