bec高级口语话题
BEC高级口语必备讲义
BEC高级口语一、你的第一个任务：提问摘串TRACY备注：请你花1－2个小时的时间，将BEC高级口语考题中从P1到P3的提问中所有“串儿”摘到你的串儿口袋书里——此乃磨刀不误砍柴工也。
二、你的第二个任务：把下面这几个几乎必问的自我介绍类问题，彻底准备好，答案要100%准确。
你可以参考下文的示范回答，更可以到搜索自己想了解的内容。
切忌：自己写的答案并不可靠，因为，它的前提是你的写作水平要高于口语水平啊，呵呵。
所“我的梦想是成为管理咨询顾问”这样的一个内容，你可以输入google“串儿”。
当然，google校对并不是很容易掌握的，不过，就算你遇到困难，你也是在练习你的英文阅读啊！而且，只要坚持，试验个几十次你就能大致掌握这种方法了。
PART 1自我介绍类的话题PERSONAL INFORMATION（TRACY备注：仅供参考，大家尽可以有自己的回答方法。
）1.What’s your name?a)My name is SU Chao.为对方着想2.Where are you from?a)My hometown is Xian, but presently I’m studying/working in Beijing. 可以提到自己的学校b)My hometown is Beijing, and presently I’m studying in XX Uni versity.3.Do you work or are you a student?a)I’m a student. I’m doing XX（专业名） in XX（学校名）。
b)I work for a small trading company. I’m a sales representative.先扣题再解释c)I’m between jobs at the moment. I quit my job XX ago to concentrate on English studies. After t histest, I’ll look around to see what suits me.词串的作用4.How do you think about your major or work?a)On one hand, I’ve always enjoyed studying English, because I find it very interesting to learnwestern history and culture. But on the other hand, I quite worry about my career path because in my opinion, English major means no major unless I want to work as an English teacher or editor, hehe. So, I’ve been eager to improve myself in other areas, such as business English, or Computer skills. 辨证+例子b)I don’t really like it because it’s very boring, for example, sometimes we are required to checknumbers for a whole day. In addition, I don’t think I’m very good at math and logic. So, I’m eager to acquire some other skills, such as business English. 例子，图形化c)Finance s ounds like a very prospective subject, but it’s really not my cup of tea. I’m not very goodat math and logic, and the numbers and mathematical models really give me headaches. So, I’ve decided not to do anything related to financial analysis after graduation. 对比d)I find it a very challenging major. For example, the JAVA language is really hard for me.Sometimes I spend a whole day looking for a bug. It’s terrible, isn’t it? 图形化e)XX is often described as a “comfortable” major because our compulsory subjects such as XX andXX, all seem to be a lot easier than the courses in other majors like computer or engineering.However, I really worry if the ease in studies today may become the difficulty in job hunting tomorrow! So, I guess I have to study harder to make myself more competitive. 对比5.Could you tell me about your ambitions for the future?a)Well, my immediate career goal after obtaining the Bachelor’s Degree is joining an internationaltelecommunications company, for instance, Hua Wei, or Nokia, to work as a telecommunications products sales. And then, I want to advance myself to senior sales management positions. 按时间为序的逻辑+词串b)My short term goal is to join a big company to work in either sales or marketing department. Afteraccumulating enough management know-how, I’ll realize my long t erm goal, start my own business.时间为序c)Frankly speaking, I haven’t decided on my career plans since I’m still just a sophomore, but I thinkthere’s a good chance that I’ll further my studies in International Business till I get the Master’s Degree. And then, I’ll advance myself in this field.时间为序三、你的第三个任务：回答300－500个问题，并对其中100个－200个题进行摘串。
BEC商务英语中高级口语素材
BEC商务英语中高级口语素材BEC中高级口语常用的词汇有哪些呢?下面由为大家的BEC商务英语中高级口语素材，希望可以帮到大家!1.The suessof the project stands on management‘s support of it.这项工程的成功依赖于管理部门的支持。
重点词语：stand vi.测得数量;基于 vt.请客 n.庄家商务用语：stand on one‘s rights 坚持某人的权利agood stand of wheat 一片生长良好的小麦2. Coffee isthe staple of this district.咖啡是这个地区的主要产品。
重点词语：staple n.主要产品(或商品)，原材料 adj.主要的;大宗生产的 v.把…分类商务用语：staple goods 大路货staplemarket 主要市场重点词语：story n.;问题;情况商务用语：the same old story 惯用的藉口;常遇到的困难coverstory 封面故事3."Infact，stress isn‘t a bad thing it is oftensupposed to be."“事实上，压力并不像人们所认为的那样是一件坏事。
”重点词语：stress n.重点 vt. 着重，强调商务用语：to lay stress on sth. 着重某事underthe stress of 为…所迫;为…所驱使;处境紧张，处境困难4. Prices arestrong.价格坚硬。
重点词语：strong adj.强大的，强硬的商务用语：strong arm 暴力，高压手段strongbank 资金雄厚的银行strongbox 保险箱，保险库strongcurrency 强通货，强货币5.He willfinish his studies next year.他明年将完成学业。
BEC商务英语高级必备口语资料
BEC商务英语高级必备口语资料为了让大家更好的准备商务英语BEC考试，给大家整理了商务英语高级必备口语资料,下面就和大家分享，来欣赏一下吧。
商务英语高级必备口语资料：招聘I. RecruitmentEx: How to ensure that the best candidate for a post is selected.How to organise an effective recruitment drive.○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies andheadhunting/executive search.○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.II. MotivationEx: How to achieve and maintain high motivation among a workforce.The importance to a company of having well motivated staffs.○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.○2 Spiritual motivation.A. Give employees guidance when they are just recruited.B. Demonstrate a commitment to career development and promotion from within.C. Forster a sense of team spirit.D. Publicly recognize and congratulate employees for good work.○3 Material motivation.A. Set incentive schemes: profit sharing, bonus scheme.B. Fringe benefits: company car, contribution topension/health scheme, relation allowance.C. Establish the incentive-based compensation system.商务英语高级必备口语资料：市场调查Market ResearchThe definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.VI. SalesEx: How to sell a product effectively in international markets.○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.商务英语高级必备口语资料：广告Advertising1. Media○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc ○2 Advantages and disadvantages of the major typesTV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.○3 Consider your target audience and your budget to make a wise decision.2. Agency○1 Select a suitable agencyA. Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.B. Same compensation philosophies. Different compensation systems may result in disagreement.C. Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.○2 Ensure that agencies maintain a high level of effectiveness.A. Regular reviews: financial and qualitative assessments.B. Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.C. Give detailed instructions or certain trainings to the agencies about how to represent a company.D. Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated.3. Trade fair and exhibition○1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?○2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?○3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?○4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.○5 Other points: Location, transportation, accommodation and time.Ex: The importance of selecting appropriate members of staff to attend exhibitions.○1 The exhibition is a st age for a company to exhibit its product, capacity and credibility.○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.○4 Because they represent the image of the company, they should also have a good physical appearance.商务英语高级必备口语资料：员工1.Staff management: how to ensure effective lines of communication between the workforce and management As the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives.You should achieve this effectiveness by making use ofup-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.You should set up an incentive system to make your staff talk with their line managers.2. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.3. International sales: how to decide which sales incentives to offer a new foreign customer商务英语高级必备口语资料：市场1. Travel: the importance of being able to speak foreign languages in international business2. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. Thefeedback or result will help you to decide whether to launch the new product on the market.You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.3. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.4. Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products orservices. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience a ll over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.。
BEC高级口语Part 1
Part IPhase II: Good morning/afternoon. I’m … and this is my colleague …. S/he’s just going to listen to us. Could I have your mark sheets, please? (To A) What’s your name? Where are you from?A:I: Thank you. (To B) And you?B:I: Thanks. Do you work or are you a student, B?B:I: (What do you do? What do you study?)B:I: What about you, A? (What do you do? What do you study?)A:I: What do you like most about your job/studies, A?A:I: (Why?)A:I: What about you, B?Phase II1.I: A, which specific skills will you need most in your career? (Why?)A:I: How about you, B? (Why?)I: B, what qualities does a good employee need to have? (Why?)B:I: What do you think, A?A:I: A, to what extent is it possible to train people in interpersonal skills? (Why/Why not?)A:I: B, which special qualities do you think managers need to have? (Why?)2.I: Do you find the internet useful for your work/studies, A? (Why/Why not?)A:I: How about you, B? (Why/Why not?)B:I: Do you think the internet will become more widely used by companies in the future, B? (Why/Why not?)B:I: What do you think, A?A:I: Do you think that the internet is an effective channel for marketing a company’s products, A? (Why/Why not?)A:I: Do you think other forms of advertising will continue to be more important than the internet, B? (Why/Why not?)3.I: How ambitious are you for your career, A? (Why/Why not?) A:I: How about you, B? (Why/Why not?)B: I: Do you think you are or would be a good manager, B? (Why/Why not?)B:I: A, what do you think? (Why/Why not?)A:I: Would you rather be a manager in a small company or a large corporation, A? (Why)A:I: Would you like to be the head of your own business, B? (Why/Why not?)4.I: How do you feel about being away from home on business, A? (Why)A:I: What about you, B? (Why?)B:I: Do you think all hotels should provide special facilities for business people, B? (Why/Why not?)B:I: How about you, A? What do you think? (Why/Why not?) A:I: Do you think it is an advantage to stay in a large international hotel rather than a small hotel when on business, A? (Why/Why not?)A:I: Do you prefer to stay in a hotel on your own or with colleagues, B? (Why?)5.I: How important is it to you to have flexible working hours, A? (Why/Why not?)A:I: What about you, B? (Why/Why not?)B:Do you think that companies should control the number of extra hours staff work, B? (Why/Why not?)B:How about you, A? What do you think? (Why/Why not?)A:I: Do you work more effectively at certain times of the day, A? (Why/Why not?)A:I: Do you work faster when you have to meet a deadline, B? (Why/Why not?)6.I: Are you influenced by company logos when you choose services or products, A? (Why/Why not?)A:I: What about you, B? (Why/Why not?)B:I: What kinds of popular events or personalities do you think companies should be involved in sponsoring, B? (Why?)B:I: What are you, A? What do you think? (Why?)A:I: Do you think that sponsoring sports events or personalities is the most effective form of advertising, A? (Why/Why not?) A:I: B, do you think companies will make more use of sponsorship in the future as a way of advertising? (Why/Why not?)。
BEC口语话题
1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and howthey feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitiveenv ironment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new productSales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport systemAny distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.art TwoIn this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose.General procedureA choice of three different topicsOne minute preparation while making notesA/B starts with the other listening---one minuteQuestion asked1. Customer relation: the importance of offering incentives to customersOffering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.2. Product promotion: how to ensure that products are promoted effectively at international trade fairsYou should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients.You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products.3. How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures:Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.If permits enhance the staff benefits including their base pay annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer.Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. It’s a family where all members aresupported and valued.4. Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5. International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.6. Production management: how to implement an effective just-in-time systemWhat is a JIT production system?JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.10. Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.Company DirectoryYour company is going to be included in an international directory of all the types of businesses operating in your country. You have been asked to write a brief profile of your company for the directory.●What information you will include about your company●How the directory would be useful to companiesTeamworkYour company is keen to encourage staff to work together in teams. You have been asked to suggest ways in which this could be implemented.●How to convince staff of the advantage of teamwork●How to evaluate the results of the company＇s policyStaff FitnessYour company is keen to have a fit and healthy workforce. You have been asked to suggest ways in which this could be achieved.●What the advantages are to a company of having a fit and healthy workforce ●What facilities a company should provide in order to encourage staff to be fit and healthyInvesting in Staff TrainingYour company has recently had a problem with staff leaving the company shortly after completing training courses. You have been asked to write a report for senior management on this situation.●How to encourage staff who have undertaken training course s to stay with the company●How to ensure that a company benefits from providing a range of facilities for its workforceCorporate EntertainmentYour company is keen to establish a policy for entertaining important clients. You have been asked to make recommendations for a policy for corporate entertainment.●What are the advantages and disadvantages to a company of entertaining clients●What are the criteria for selecting entertainment for clientsStaff RetirementYour company wants to introduce a program to help staff prepare fully for retirement.●What practical preparations staff need to make for their retirement●What the advantages and disadvantages are to a company of staff retiring Working from HomeYour company is considering allowing some employees to work from home for part of the working week. Your managing director has asked you to write a report on this proposal.●Which employees this system would be most suitable for●How technology could help to make the system of working f rom home effective Export OfficeYour company has decided to open an export office in order to deal with an increase in orders from abroad. This office will be responsible for the company’s exports and will be visited by foreign representative.●What kinds of jobs will be available in the new office●What training will be needed for these jobsNew FactoryYour company is expanding and wants to open a new factory in another area. You have been asked to consider where the best place would be to locate it.●What factors need to be considered in choosing a good location●Which of these factors are the most important to considerBusiness PresentationA local college has asked your company to give a short presentation to a group of young business students about the work of one of the departments in your company. You are in charge of organizing the presentation.●Which department would be the most interesting for the students to hear about●Which methods or aids could be used to make the presentatio n interesting for young peopleStaff TurnoverThe managing director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the company.●What kinds of incen tives might help to retain staff●How to ensure that staff satisfaction is maintainedMarket ResearchYour company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.●What kinds of information would be useful to obtain●How to decide whether to go ahead with the productProduct RecallYour company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.●What would be the most effective method of informing customers of theproduct recall●How to ensure the company’s reputation remains undamaged by the incident。
商务英语考试BEC高级口语
商务英语考试BEC高级口语2016商务英语考试BEC高级必备口语2016年上半年商务英语高级考试时间为5月21日，不知道大家都复习的如何啦?下面YJBYS店铺为大家带来商务英语考试BEC高级必备口语，供大家参考学习，希望对你有帮助!想了解更多相关信息请持续关注我们应届毕业生培训网。
Cost cuttingYour company has decided to try to reduce costs. You have been asked to investigate the possibility of cutting the financial costs of operating your department.●Which are the areas where costs could be cut?●What problems might arise from cutting costs?Customer complaintsYour manager is not satisfied with the way staff reacts to complaints from clients about products or services. You have been asked to suggest how this could be improved.●How the company can make effective use of will be available in the new office?●What training will be needed for these jobs?Staff recruitmentYour factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected order. The staff needs to be ready to start work as soon as possible.●What you need to do in order to find suitably skilled staff?●What type of induction program the new staff will need before they start work?Modernization ProgramYou work for a large company which has decided to introduce a program of modernization and improvement. You areinvolved in setting up this program.●How to prepare staff for major changes within the company●What other factors have to be considered when introducing major changes in a companyLanguage Courses AbroadYour company has offered you the opportunity of attending a six-month English language course abroad. You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the offer.●What the advantages are of learning languages abroad●What plans you will have to make for work a nd home if you go away for a long periodPotential SupplierA potential supplier will soon be visiting you at your workplace. You think this supplier and the products or services they offer could be very important for the future of your company.●What you need to find out about the supplier and the products or services before the visit●How you could entertain the supplier the negotiationsForeign Business TravelYour company has decided that it needs to introduce a clear policy on foreign business travel. You have been asked to help draw up the guidelines.●What the various reasons are why members of a company make business trips abroad●In what ways a company might be affected if the number of foreign business trips was reducedCompany DirectoryYour company is going to be included in an international directory of all the types of businesses operating in your country.You have been asked to write a brief profile of your company for the directory.●What information you will include about your company●How th e directory would be useful to companies。
BEC高级口语材料
一Happy Hour: After-Work SocializingIn many countries, having a drink after work with colleagues is a popular way to relax: This kind of socializing helps us get to know each other and to build team spirit. To attract customers who are just getting off w ork, many bars and clubs have a “happy hour.” This is a promotion in the early evening, usually lasting an hour or so, when pubs and bars offer a special prices on drinks, such as “buy one get one free” or “all drinks half price.” So in this business Engli sh podcast, we will explore language that we can use to socialize with colleagues during happy hour or during other informal occasions.Whether you drink alcohol or not, in many places around the world you will likely be invited to the bar or pub with col leagues. It’s important to know how to offer to buy drinks for others and how to make polite excuses when you’ve had enough or when it’s time to go. The same skills are also useful for other types of after-work social activities.In the dialog, we join Greg, a manager, and three people in his team – Joanna, Gary, and Ben – as they order.Listening Questions:1) Who is paying for the first round of drinks? How can you tell?2) Who is the person who doesn’t drink?3) When it’s time for her to go, what excu se does Joanna make?2. Socializing: Networking (Part 1)This is the first of a two-part Business English Pod series on networking.In business, so much depends on who you know. A network is a group of business contacts that have the resources to help each other out. Former and current colleagues, outside business associates, vendors, friends, acquaintances – these can all be part of your network.The term “networking” refers to developing this group of contacts. Most businesspeople are looking to expand their networks –for sales leads, job referrals, information, and advice. Networking also means being helpful to others. There should be mutual benefits for all involved.Networking often involves approaching people you don’t know, which can be a little awkward. How do you network in a way that seems genuine? In this lesson, we’ll look at ways to approach people. We’ll also cover greetings and introductions, 10-second elevator pitches, and talking about your industry.Today we’ll listen to Ian and Marissa’s first interaction at a pharmacy conference. Ian is a sales rep for a pharmaceutical company. Marissa is the manager of a hospital pharmacy. A pharmacy is a place that distributes medicine and drugs.Listening Questions:1. How does Ian break the ice with Marissa? In other words, how does he start their first interaction?2. How did Ian learn about the flu vaccine clinics?3. Why is Marissa frustrated with her supplier?。
BEC商务英语口语考试常用词汇话题
BEC商务英语口语考试常用词汇话题导语:BEC商务英语当然要更加注重口语考试，以下是BEC商务英语口语考试常用词汇话题，欢迎阅读!Medical Insurance 医疗保险Michael: Billy, can you e to my office for a meeting?迈克：比利，你能来我的办公室开个会吗?Billy: Sure. Michael. What do you want to discuss with me?比利：当然了，迈克。
你想和我商量什么?Michael: Well, I need to tell you that the report you gave me yesterday is just terrible.迈克：呃，我要告诉你，昨天你给我的报告简直糟透了。
Billy: I knew you would say that.比利：我就知道你会这么说。
Michael: What is the reason you did such a sloppy job on the report? Usually your work is of a high standard.迈克：你做的报告这么邋遢的原因是什么?你的工作通常总是高标准的。
Billy: I have been feeling really sick for the last few days.比利：我前几天一直觉得很不舒服。
Michael: Well, why didn't you go to see the doctor?迈克：那么，你什么没有去看医生?Billy: Because I am broke!比利：因为我没钱了!Michael: But the pany has medical and dental insurance for you!迈克：但是公司有你的医疗和牙科保险啊!Billy: I never knew that! You mean I can see the doctor for nix?比利：我从来不知道!你是说我可以去医院?Michael: Come to my office and I will give you all of the forms you need, my sick friend.迈克：来我的办公室，我给你你需要的所有表格，我生病的朋友。
BEC高级口语必备汇总
BEC高级口语必备汇总下面小编给大家分享一下BEC高级口语必备汇总，希望大家多看多讲，快速提高bec口语成绩。
BEC高级口语必备：取消约会BEC星级典句：第一句：I am sorry to tell you that I have to cancel our appointment.很抱歉通知你我不得不取消我们的约会了。
A: I am sorry to tell you that I have to cancel our appointment.很抱歉通知你我不得不取消我们的约会了。
B: What happened?怎么了?A: I must meet somnone at the airport tomorrow afternoon.明天下午必须去机场接个人。
B: I am sorry to hear that.我很遗憾。
第二句：I am afraid that Mr. Carter won't be able to make your meeting this evening.恐怕卡特先生今晚不能和您会面了。
A: Hello.你好。
B: Hello. Mr. Johnson?你好。
是约翰逊先生吗?A: Yes.是的。
B: Good morning, sir. this is Mr. Cater's secretary. I am afraid that Mr. Carter won't be able to make your meeting this evening.早上好，先生。
我是卡特先生的秘书。
恐怖卡特先生今晚不能和您会面了。
背诵句型：I am afraid we will have to make our appointment a little bit later.恐怕我们将不得不把约会的时间往后推迟一点。
We will have to make it sone other time.我们必须另约时间了。
BEC口语考试话题
BEC口语考试话题Company Operation and Management公司运作和管理Reducing overheads 减少管理费用相关单词掌握：Research and development 研发Property costs 财产耗费、物业费用Capital goods 资本货物Balance sheet 资产负债表Redundancy payment 失业金In the short term 短期内Long-term effects 远期效益Overall effects 整体效益Office supplies 办公用品Stationery 文具Bulk price 批发价Mail-order 邮购Paper clip 回形针，曲别针Mini-presentation企业的费用主要包括营业费用(operating expenses)、管理费用(overhead cost)和财务费用(financial cost)。
其中管理费用是指经营企业的日常开支成本，它主要包括管理人员的工资(salary)、福利费(welfare expenses)、宣传费(publicity expenses)、租金(rent)等等。
由于管理费用的弹性较大，企业通常就会通过各种途径来削减管理费用。
企业通过对内部成本(internal cost)费用的控制，减少不必要的支出，就能够减低管理成本，提高利润(boost profits)，增加企业价值(corporation value)。
关于如何削减管理费用有很多办法，下面我们来看看这个例子。
What’s important when…?Aiming to slash business overheads要削减管理费用需要考虑哪些要点?1.avoid slashing costs避免削减过大2.Long-term effects远期效益You may need to make big cuts in overheads, but try to avoid slashing costs to a level where it is difficult to operate. Advertising, as well as research and development, are often the first activities to be cut because they can be reduced almost instantly. Cutting overheads such as property costs or capital goods will take much longer to have an effect on the balance sheet. You can also cut staff costs by reducing your number of employees, though redundancy payments will increase costs in the short term.你可能需要大量削减管理费用，但要避免削减规模过大而导致无法操作。
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Promoting Tourism An international conference on tourism will held soon. You have been appointed to a committee which will make recommendations on how your region should be promoted at the conference.
●Which types of tourist attractions and facilities generate most income from foreign visitors?
●How other attractions and facilities should be promoted effectively to foreign visitors? Recruitment Video Your company wishes to recruit more young business graduates. You have been asked to produce a recruitment video, which will be used to attract more job applications from business students.
●What types of information about the company to include in the video? ●Which members of staff should be involved in making the video? Foreign Workers Your company has recently singed an agreement with a foreign company, which means that foreign business people will be working in your company for short periods. You have been asked to help with preparations for their arrival.
●How to familiarize foreign business people with the working practices of your company? ●What arrangements need to be made for the foreign staff for outside working hours? Newspaper Article A local newspaper is planning a series of articles about successful companies in the area, including your company. You have been asked to communicate with the newspaper about the content of the article on your company.
●What kinds of information about the company should be included? ●How the company could benefit from the newspaper article? Cost cutting Your company has decided to try to reduce costs. You have been asked to investigate the possibility of cutting the financial costs of operating your department. ●Which are the areas where costs could be cut? ●What problems might arise from cutting costs? Customer complaints Your manager is not satisfied with the way staff reacts to complaints from clients about products or services. You have been asked to suggest how this could be improved.
●How the company can make effective use of will be available in the new office? ●What training will be needed for these jobs? Staff recruitment Your factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected order. The staff needs to be ready to start work as soon as possible.
●What you need to do in order to find suitably skilled staff? ●What type of induction program the new staff will need before they start work? Modernization Program You work for a large company which has decided to introduce a program of modernization and improvement. You are involved in setting up this program.
●How to prepare staff for major changes within the company ●What other factors have to be considered when introducing major changes in a company Language Courses Abroad Your company has offered you the opportunity of attending a six-month English language course abroad. You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the offer.
●What the advantages are of learning languages abroad ●What plans you will have to make for work and home if you go away for a long period Potential Supplier A potential supplier will soon be visiting you at your workplace. You think this supplier and the products or services they offer could be very important for the future of your company.
●What you need to find out about the supplier and the products or services before the visit ●How you could entertain the supplier the negotiations Foreign Business Travel Your company has decided that it needs to introduce a clear policy on foreign business travel. You have been asked to help draw up the guidelines.
●What the various reasons are why members of a company make business trips abroad ●In what ways a company might be affected if the number of foreign business trips was reduced
Company Directory Your company is going to be included in an international directory of all the types of businesses operating in your country. You have been asked to write a brief profile of your company for the directory.
●What information you will include about your company ●How the directory would be useful to companies Teamwork Your company is keen to encourage staff to work together in teams. You have been asked to suggest ways in which this could be implemented.
●How to convince staff of the advantage of teamwork ●How to evaluate the results of the company's policy Staff Fitness Your company is keen to have a fit and healthy workforce. You have been asked to suggest ways in which this could be achieved.