商务英语写作Chapter 16.ppt
商务英语综合教程(上册)Unit 16 Welcome to the Wired World
Unit 16 Welcome to the Wired World
Text Exercises Related Technical Terms Grammar
Unit 16 Welcome to the Wired World
Text
1 1997 may be the year for the world to catch up with a
vision of a networked future, and the results are shaking up enterprises, economies and governments around the world. Financial markets have moved off paper and onto ether waves; businesses are grabbing at newly globalized markets; and even slow-moving bureaucracies are fingering the Internet, searching for a balance between information and freedom. Starting this week in Davos, Switzerland, 1,200 of the world’s most influential businessmen and politicians---leaders who may not have known a data link from a cuff link a decade ago---will spend six days debating the shape and texture of life in the networked future. An additional journalist, dignitaries and other interested observers will be in attendance.
商务英语写作AdvertisementsPPT课件
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I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
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I. General Introduction
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不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
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I. General Introduction
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How Is an Advertisement Laid Out?
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I. General Introduction
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标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
Business Communication(new)商务英语学习课件
L: 4) Next Sunday afternoon,and will stay for two weeks.
R: Sunday afternoon, 5) will be September5, and leaving on September19.
Bidding farewells
Ａ：Making Reservations
Communication Knowledge
The first stage of an entire reception job is to arrange accommodations for the visitors.
右边一组由马太、达太和西门组成。三个人听了这骇人听 闻的消息后，自发地谈论起什么来，三人的手都伸向画面 的中心。
中右一组是多马、老雅各、腓力。多马伸出一个指头，好 象在问老师：“有一个人要出卖你？”和他并坐的老雅各 张开两手，作惊奇的表示：“这是多么可怕呀！”年轻的 腓力则用双手掩着胸部，似乎说：“难道在怀疑我对老师 有背叛行为吗？”
What to introduce? What is the priority? How to respond?
What to introduce?
names, positions, sth more
What is the priority?
lesser authority higher one
for my guests in my name.
R: OK. May I have your name please?
商务英语写作教程刘怡PPT
商务英语写作教程刘怡PPT1、You needn’t _______ me. I’m old enough to take care of myself. [单选题] *A. worry about(正确答案)B. write downC. put awayD. wake up2、( )He gave us____ on how to keep fit. [单选题] *A. some advicesB. some advice(正确答案)C. an adviceD. a advice3、There may be something wrong with her _______. She can’t see things clearly. [单选题] *A. eyes(正确答案)B. earsC. mouthD. nose4、If you don’t feel well, you’d better ask a ______ for help. [单选题] *A. policemanB. driverC. pilotD. doctor(正确答案)5、—Why do you call him Mr. Know?—______ he knows almost everything that we want to know.（）[单选题] *A. SoB. OrC. ButD. Because(正确答案)6、The paper gives a detailed（）of how to create human embryos (胚胎)by cloning. [单选题] *A. intentionB. description(正确答案)C. affectionD. effort7、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why8、Tomorrow is Ann’s birthday. Her mother is going to make a _______ meal for her. [单选题] *A. commonB. quickC. special(正确答案)D. simple9、I don’t know how to improve my English. Can I ask you for some _______? [单选题] *A. answersB. advice(正确答案)C. questionsD. words10、—Does your grandpa live ______ in the country?—Yes. So I often go to visit him so that he won’t feel ______. （）[单选题] *A. alone; aloneB. lonely; lonelyC. lonely; aloneD. alone; lonely(正确答案)11、52．I'm happy to ________ a birthday card from an old friend. [单选题] *A．buyB．makeC．loseD．receive(正确答案)12、Some students are able to find jobs after graduation while _____will return to school for an advanced degree. [单选题] *A. otherB. anotherC. others(正确答案)D. the other13、I do not have my own room,_____. [单选题] *A. neither does Tom(正确答案)B. neither has TomC. so does TomD. so has Tom14、I like the food very much.It is _______. [单选题] *A. terribleB. expensiveC. delicious(正确答案)D. friendly15、The organization came into being in 1 [单选题] *A. 开始策划B. 进行改组C. 解散D. 成立于(正确答案)16、What’s the price and what sort of _______ do you offer? [单选题] *A. advantageB. accountC. displayD. discount(正确答案)17、-Do you have tickets for Friday? -Sorry, we've got _____ left. [单选题] *A. eitherB. none(正确答案)C. no oneD. neither18、44．—Hi, Lucy. You ________ very beautiful in the new dress today.—Thank you very much. [单选题] *A．look(正确答案)B．watchC．look atD．see19、While they were in discussion, their manager came in by chance. [单选题] *A. 抓住时机B. 不时地C. 碰巧(正确答案)D. 及时20、John Smith is _______ of the three young men. [单选题] *A. strongB. strongerC. the strongerD. the strongest(正确答案)21、1——May I help you? You seem to be having some problems.——_______ , thanks. Ithink I can manage. [单选题] *A. All rightB. No problemC. It’s all right(正确答案)D. There’s no way22、--_______ do you have to do after school?--Do my homework, of course. [单选题] *A. What(正确答案)B. WhenC. WhereD. How23、—______? —Half a kilo.（）[单选题] *A. How much are theyB. How much is itC. How much would you like(正确答案)D. How many would you like24、—______ —（）[单选题] *A. How long did you stay there?B. How much did you pay for the dress?C. How many flowers did you buy?(正确答案)D. How often did you visit your grandparents?25、Don’t forget _______ those books when you are free. [单选题] *A. to read(正确答案)B. readingC. readD. to reading26、—Is this Tony’s history book?—No, it isn’t ______.（）[单选题] *A. himB. his(正确答案)C. heD. himself27、They returned successfully from ______ moon to _____ earth. [单选题] *A. /; /B. /; theC. the; the(正确答案)D. the; /28、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long29、48．—________ is your new skirt, Lingling?—Black. [单选题] *A．HowB．What colour(正确答案)C．WhichD．Why30、He went to America last Friday. Alice came to the airport to _______ him _______. [单选题] *A. take; offB. see; off(正确答案)C. send; upD. put; away。
商务英语写作ppt课件
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L/C 常用搭配
今天，我方收到由美国花旗银行开出的以你 方为付款人的金额为3500美元的信用证。
We received an L/C for USD 3,500 for your account by the Citi Bank this morning.
Specimen 1
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Specimen 1 Dear Sirs Our past purchases of Electrical Fans from
you has been paid as a rule by confirmed, irrevocable L/C, which has indeed cost us a great deal. From the moment to open credit till the time our buyers pay us, the tie-up of our funds lasts about three months. Under the present circumstances, this question is particularly taxing owing to the tight money condition and unprecedentedly high bank interests.
Return
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Introduction
When shall L/C be opened:
It is the usual practice that the letter of credit is to be opened and to reach the sellers 30 days ahead of shipment so as to give the seller enough time to make preparation for shipment, such as making the goods ready and booking shipping space. For prompt shipment, it is advisable that the letter of credit be issued in good time.
剑桥商务英语教程ppt课件精选全文
greeting. 她兴高采烈地打招呼欢迎我们。
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TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
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UNSPOKEN GREETINGS
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Unit 1
Greetings and Introductions
1
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LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
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How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
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Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
商务英语写作课件 Unit 16 Job Application Letter and Resume
I
expect to receive a Bachelor of Science degree in Engineering from London University in June and I will have completed the Computer Systems Engineering Program. Since September 2000, I have been participating, through the University, in the Professional Training Program at Computer Systems.
My
practical experience as… gave me… 我在…方面的实际经验给我…
I’m
… that I can perform/do the job well 我自信能胜任这份工作 please consider my….请考虑我的要求
Activity 5
1223 Hampton Boulevard Lowell, MA 01854 Mar 15, 2005 Ms. Diane C. Strand, Manager of Human Resources Atlantic Coast Industries, Inc 2900 Commonwealth Avenue Boston, MA 02135 Yours sincerely Lisa Watson Enclosure: Resume
telephone
subjects address school personality position
Activity 2
sales;
商务英语基础 Unit 16 Packing 包装 课件
Business Reading
(2) Finding faults
Write “ T” for true, “ F” or “ NM” for false according to the text. ( F ) 1. Packing should be designed according to the weight of he cargo. ( F ) 2. General goods require little packing of various types. ( F ) 3. High value goods usually require less expensive packing. ( F ) 4. When containers are used, packing can be less expensive. ( F ) 5. If goods are shipped by air, the packing should be the strongest. ( T ) 6. The size and the weight limit may also influence the shape, size and weight of cargo packing.
Speaking
Situation：Mr. Zhang asks Mr. Peterson to change the original carton into wooden case to protect the goods from damage, though it may increase freight charges. The following may be useful: We’d like you to pack the goods in wooden cases instead of cartons. Wooden cases will be strong enough for transportation. The packing should be easy to handle. But it may increase freight charges. …
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
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1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
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Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
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商务英语写作实务课件Unit 16
Thank you for your help!
Sample 2
Survey on Chinese Postgraduates’ Perceptions of Feedback on Second Language Writing
Instructions My name is Zhenzhen Ye and I am doing MA in TESOL (Teaching English to Speakers of Other Languages) in the University of York. Thank you for your willingness to participate in this survey. This questionnaire aims to investigate the Chinese postgraduates’ perceptions of feedback on second language writing. Please answer the questions with reference to how your present teachers mark your essays and give relevant feedback in this academic year. All your answers will be treated confidentially. There is no risk for you to participate in this research. If you have any queries do not hesitate to contact me by e-mail: zy565@. Thank you for your cooperation!