商务英语专业四级的考试术语解释.doc

商务英语专业四级考试术语解释

1. global company : 跨国公司

--a company that integrates its international biz activities

--A multinational corporation or multinational enterprise is an organization, that owned or controls productions of goods or services in one or more countries other than the home country.（维基百科）

2. joint venture : 合资企业

--a partnership that is formed by two or more parties cooperating in some special biz activities.

--a business or project in which two or more companies or individuals have invested, with the intention of working together.（柯林斯词典）

3. merger &acquisition : 并购

--combining of two or more entities through the direct acquisition by the net assets of the other.

--transactions in which the ownership ofcompanies, otherbusiness organizationsor their operating units are transferred or combined.

4. distribution channel: 分销渠道；销售渠道

--all the organizations and people involved in the physical movement of goods and services from producer to consumer.

5. listed company : 上市公司

--a company whose shares have been quoted by the Stock Exchange.

--Apublic company,publicly traded company,publicly held company,publicly listed company, orpublic corporationis acorporationwhose ownership is dispersed among the general public in many shares ofstockwhich are freely traded on astock exchangeor inover the countermarkets场外交易市场. （维基百科）

6. Industrial complex : 工业生产基地

--a manufacturing area that consists of many different factories turning out different products.

7. brand recognition :品牌认知（度）；品牌识别

--a product or products that has or have been recognized and appreciated by local consumers.

8. specialty shop : 专卖店

--an outlet that deals in or sells a particular line of products.

9. household name 家喻户晓的名字

-- a brand, person, company, etc. that is known to all or very popular in a place.

10. loss-maker : 亏损企业

--a biz that continually makes no profit.

11. home country : 祖国，母国

--the country on which a multinational corporation’s HQs is based.

12. quota : 配额，定额，限额

--a restriction on the quantity of imports of a particular product that a country impose.

13. market economy : 市场经济

--an economy in which the market is used to determine resource allocation, prices, and investments.

14. new economy : 新经济

--a different form of economy that is mainly supported by IT sector and characterized by knowledge-based economy instead of manufacturing.

-- an economic system that is based on computers and modern technology, and is therefore dependent on educated workers. （朗文词典）

15. labor force : 劳动力

--all of the people in a country or in a region that are employed or are likely to be employed in the future.

16. bubble economy :

--an economy that primarily depends on banking, financial market and other transient短暂的operation.

17.venture capital : 风险资本

--funds that are invested in new plants or hi-tech startups open to large risk of loss. --Venture capitalis capital that is invested in projects that have a high risk of failure, but that will bring large profits if they are successful.（柯林斯词典）

18. biz cycle : 商业周期

--A period of time that a biz goes through consists of four stages---boom繁荣, recession衰退, depression萧条, recovery复苏.

19. stock market : 股票交易；证券市场，股票市场

--a stock exchange that deals in stocks and shares.

-- the business of buying and sellingstocksandshares.

-- a place wherestocksandsharesare bought and sold. （朗文词典）

20. product life cycle : 产品生命周期

--a theory stating that certain kinds of products go through a cycle consisting of four