商务英语专业四级
高等学校商务英语专业四级样题

高等学校商务英语专业四级样题Module IListening Comprehension(35%)Section OneIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow. Mark the correct answer to each question.Question 1 to 5 are based on an interview. A t the end of the interview you will be given 10 seconds to answer each of the following five questions.Now listen to the interview.1. What is the specific field of study for John ’ s dissertation?A. the current state of universit ies in San FranciscoB. western philosophyC. philosophy with an emphasis on Buddhist studiesD. eastern religions2. Which is NOT True about Suen Mok ?A. It has got a very good program for ten day meditation retreats .B. Their meditation programs teach only foreigners .C. Their meditation programs teach meditation techniques.D. It is not the only temple John studies.3. What is so special about Tam Krabok ?A. It teach es people to meditate and overcome their drug addiction.B. I t organizes meditation retreats for foreigners.C. It organizes workshops to promote Thailand’s version of Buddhism .D. It teaches people the essence of Theravada .4. How many people have been cured in Tam Krabok?A. about one hundredB. about one thousandC. about one hundred thousandD. more than one hundred thousand5. Which of the following statement is Not True according to the interview?A. O pium was il legal in Thailand until 1959 .B. O pium was legal in Thailand until 1959 .C. Drug addiction is a big problem in many different countries.D. In John ’ s understanding, B uddhism basically tr ies to help people live better lives .Section TwoIn this section you will hear everything ONCE ONLY. Listen carefully and fill in blanks that follow.Questions 6 to 10 are based on a news broadcast. A t the end of the news broadcast you will be given 10 seconds to fill in each of the following five blanks.Now listen to the interview.6. The number of new homes being constructed across Australia rose by 15 per cent in the December quarter, which is since 2001.7. Department store owner David Jones says sales are expected to slow over the next few months as taxpayer handouts and the dr y up.8. The World Bank has warned China's facing a big problem.9. The World Bank revised up its forecasts for China's from 8.7 to 9.5 per cent this year.10. The World Bank’ s quarterly China report suggested that higher migrant wages could help boost rural incomes and reduce the between rural and city lifestyles.Section ThreeIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow.Questions 11 to 13 are based on an interview. A t the end of the interview you will be given 5 minutes to answer the following three questions.Now listen to the interview.11. Describe the impact of the economic downturn on teenagers who left school without completing year 12 in 2008 .12. Describe the current economic downturn in Australia.13. How did the retail industry perform in this economic downturn?Module IIBusiness Reading and Writing 40% (50 minutes)Section A 5%Directions: Read the following passage. Fill in Blanks 14-18 with the best answer from the four choices marked A, B, C and D, and mark the corresponding letter on the Answer Sheets.America sounds increasingly determined to push its exports, and its attitude to China has 14 . Mr Obama has set a goal of 15 exports in five years and has promised to “get much tougher” over what it regards as unfair competition from China. Speculation is rising in Washington, DC, that the Treasury will brand China a currency “manipulator” in its next exchange-rate report. With America’s unemployment at 9.7% and the mid-term elections approaching, the appeal of China-bashing is rising in Congress, too. Several senators recently revived a mothballed demand that the Commerce Department should investigate China’s currency regime as an unfair trade 16 .Beijing, in turn, shows little sign of budging on the yuan, even though the latest figures show surprisingly strong export growth and higher-than-expected 17 . Zhou Xiaochuan, the head of China’s central bank, caused a brief flurry in currency markets when he argued on March 6th that keeping the yuan stable against the dollar was “part of our 18 of policies for dealing with the global financial crisis” from which China would exit “sooner or later”. But he made it quite clear that China would be cautious and gave no hint that sudden exit was imminent. In recent days various other Chinese officials have put even more emphasis on the stability of the currency, bristled at outside pressure to hurry up and denounced American “politicisation” of the exchange-rate issue.14 . A. stabled B. h arden ed C. toughed D. firmed15 . A. two B. twice C. doubling D. double16 . A. surplus B. allowance C. help D. subsidy17 . A. inflation B. appreciation C. depreciation D. stagflation18 . A. parcel B. package C. bundle D. seriesSection B 5%Directions: Look at the tables and graphs below. For each table or graph, there are one or two statements describing it. Choose the best answer from the four choices marked A, B, C and D. Then mark the corresponding letter on the Answer Sheet. Question19 is based on the following graph.19 . When did Hong Kong inflation rate rise to 2.9%?A. June, 2010B. August 2010 C . November 2010 D. January 2011 Questions 20-21 are based on the following graph .20. In which month did China ’ s Monthly Passenger Vehicle Sales drop to about 63% on a year-on-year basis?A. August 2009B. October 2009 C . February 2010 D. March 201021 . Which of the following statements is CORRECT?A. T he growth rate of China ’ s monthly passenger vehicle sales fell most notably in February 2010.B. China ’ s monthly passenger vehicle sales climbed to the peak at the end of 2009.C. From August 2009 to December 2009, the monthly passenger vehicle sales continued to increase in number.D. In terms of the monthly sales volume, June 2010 witnessed the lowest sales volume.Questions 22-23 are based on the following graph .22. According to the graph, in which year does the growth rate drop most dramatically?A. 2008B. 2009 C . 2010 D. 201123 . Which of the following statement is INCORRECT ?A. The sales volume of China ’ s online game industry in 20 08 added up to 20.78 billion Yuan .B. The year-on-year growth rate of China ’ s online game industry is estimated to drop to 9.7% in 2012 .C. The growth rate on a year-on-year basis dropped 9.8% in 2010 than that of the year 2009.D. The sales volume of China ’ s online game industry in 20 14 will climb to an estimated 46.11 billion Yuan.Section C 10%Directions: Read the following two passages. Choose the best answer for each statement or question from the four choices marked A, B, C and D, and mark the corresponding letter on the Answer sheet.Questions 24-28 are based on the following passage.Passage OneThere is something apt about a social networking website winning a popularity contest. According to industry data, Facebook overtook Google among US internet users last week, with more visits to its pages than to the search engine. It is a moment to consider the rapid growth of a site whose 400m-plus users outnumber the population of any single country except India and China.The industry data come with a few caveats. The figures exclude visits to other Google services, such as YouTube and Google Mail. They omit searches carried out in a box on a browser toolbar. Also, the number of visits is just one measure of internet take-up: counting unique users – visitors rather than visits – gives a different profile. Still, it highlights the momentum behind Facebook as it displaces Google. from the weekly lead it has commanded on this measure since September 2007. Advertisers find Facebook appealing too. It enables them to reach a mass audience, as television does, but with the extra benefit of much greater targeting. Consumer brands could easily extend their presence beyond the fan pages that already exist. Moreover, a social site provides consumers who visit for much longer than they would use a search engine. So increased advertising, and perhaps ways to allow users to shop through the site, should enable Facebook to move from positive cash flow to making profits.It will need to tread carefully. There is a risk for advertisers – and for the site – if Facebook moves to become commercial in a way that users resent. In amongst personal information, advertisements are more likely to strike a jarring note.The high-growth phase means that Facebook can take its time developing ways to increase revenues. The key must be to find ways that bring practical benefits to those who visit the site. There is an intrinsic stickiness about a site where users have assembled their own material, but if people stop updating their pages and social networking takes a new form, then winning users back is a hard task.What the data do not show is that search engines have had their day. Google's core search advertising business rebounded in the final quarter of 2009, and the group is preparing for renewed growth. Moreover, there is a straightforward reminder of how fragile the fortunes of social networking sites can be: the site that Google overtook in 2007 to become most popular in the US was MySpace – which is now seeking a new role as social users have moved elsewhere.2 4. What is the reason for MySpace ’ s with drawn from the role as social networking site ?A. It is overtook by other social networking site like Facebook.B. It has lost its social users.C. It has introduced in too many advertisements .D. It has become a profit-making site.25 . Which of the following is NOT true ?A. Facebook users outnumber that of Google.B. Yourtube is one of Google services.C. Before this week, Google had lead all other websites on the measure of visits since 2007.D. Facebook is a social networking site.26 . The word “ stickiness ” in the penultimate paragraph probably means “____”A. The website is dirty and making users feel uncomfortable.B. The website often brings its users into situation embarrassing .C. The website, in essence, is difficult to tackle with.D. The website is attractive and makes users want to look at it for a long period of time27 . Which of the following is not the reason that Advertisers find Facebook appealing ?A. Facebook can attract a lot of audience .B. Facebook can help to target customers-to-be.C. Facebook allows more chances for the ads to be noticed.D. Facebook is able to move from positive cash flow to making profits.28 . T he author’ s attitude toward the development of Facebook is .A. positiveB. negativeC. objectiveD. Information is not enoughQuestions29-33 are based on Passage Two.Passage TwoAS EXECUTIVES from Toyota, including the firm’s boss, Akio Toyoda, squirmed before their tormentors in America’s Congress this week, there was little public gloating from rival carmakers. Although it is Toyota that is currently in the dock after a crushing series of safety-related recalls across the world, competitors are only too aware that it could be their turn next. After all, there is not a single bigcarmaker that has not modelled its manufacturing and supply-chain management on Toyota’s “lean production” system.That said, there is a widespread belief within the automotive industry that Toyota is the author of most of its own misfortunes. In his testimony to the House oversight committee on February 24th, Mr Toyoda acknowledged that in its pursuit of growth his firm stretched its lean philosophy close to breaking point and in so doing became “confused” about some of the principles that fi rst made it great: its focus on putting customer satisfaction above all else, and its ability “to stop, think and make improvements”.James Womack, one of the authors of “The Machine that Changed the World”, a book about Toyota’s innovations in manufactur ing, dates the origin of its present woes to 2002, when it set itself the goal of raising its global market share from 11% to 15%. The target was “totally irrelevant to any customer” and was “just driven by ego”, he says. The rapid expansion, he believes, “meant working with a lot of unfamiliar suppliers who didn’t have a deep understanding of Toyota culture.”By the middle of the decade recalls of Toyota vehicles were increasing at a sufficiently alarming rate for Mr Toyoda’s predecessor, Katsuaki Watanabe, to demand a renewed emphasis on quality control. But nothing was allowed to get in the way of another (albeit undeclared) goal: overtaking General Motors to become the world’s biggest carmaker. Even as Toyota swept past GM in 2008, the quality problems and recalls were mounting.The majority of those problems almost certainly originated not in Toyota’s own factories, but in those of its suppliers. The automotive industry operates as a complex web. The carmakers (known as original equipment manufacturers, or OEMs) sit at its centre. Next come the tier-one suppliers, such as Bosch, Delphi , Denso, Continental, Valeo and Tenneco, who deliver big integrated systems directly to the OEMs. Fanning out from them are the tier-two suppliers who provide individual parts or assembled components either directly to the OEM or to tier-one suppliers. (CTS Corp, the maker of the throttle-pedal assemblies that Toyota has identified as one of the causes of “unintended acceleration” in some of its vehicles, is a tier-two supplier whose automotive business accounts for about a third of its sales.)On the outer ring of the web are the tier-three suppliers who often make just a single component for several tier-two suppliers. Although there are literally thousands of tier-two and tier-three suppliers around the world, their numbers have been culled over the last decade as the OEMs and the tier-one firms have worked to consolidate their supply chains by concentrating business with a smaller number of stronger companies.Toyota revolutionised automotive supply-chain management by anointing certain suppliers as the sole source of particular components, leading to intimate collaboration with long-term partners and a sense of mutual benefit. In contrast, Western carmakers tended either to source in-house or award short contracts to thelowest bidders. The quality Toyota and its suppliers achieved made possible the “just in time” approach to delivering components to the assembly plant. In his book, Mr Womack quotes a Toyota supplier: “We work without a safety net, so we can’t afford to fall off the high wire. We don’t.”Most big car firms now operate in a similar way. Ford, for example, will often work with a tier-one supplier for up to three years before a new model comes off the production line to ensure that the design and manufacturing of important components is sound. So-called cross-functional teams from both firms strive to eliminate defects. Rather than always going for the low bid, carmakers now look at the total cost of a component, including potential interruptions to production and, further down the line, customer warranty claims if quality is not up to scratch.By and large, the relationships between the OEMs and the tier-one suppliers run smoothly. When problems do crop up, it is usually with the tier-two and tier-three firms. A senior purchasing executive at one carmaker says that consolidation, the need to trim capacity and the shock to demand that began in mid-2008 have put the weaker parts of the supply chain under great strain: “Some of these are quite fragile businesses. There’s a need for visibility, but we don’t always have it. If something goes wrong, we need transparency and speed of communication to make sure it doesn’t get to the customer.”A consequence of Toyota’s breakneck expansion was that it became increasingly dependent on suppliers outside Japan with whom it did not have decades of working experience. Nor did Toyota have enough of the senior engineers, known as sensei, to keep an eye on how new suppliers were shaping up. Yet Toyota not only continued to trust in its sole-sourcing approach, it went even further, gaining unprecedented economies of scale by using single suppliers for entire ranges of its cars across multiple markets.A senior executive at a big tier-one supplier argues that although Toyota’s single-supplier philosophy served it well in the past, it took it to potentially risky extremes, especially when combined with highly centralised decision-making in Japan. “There’s a trade-off ,” he says. “If you don’t want duplication of supply you have to have very close monitoring, you have to listen to your supply base and you have to have transparency. That means delegating to local managers. With Toyota, it works well at the shop-floor level, but thing s break down higher up.”In the aftermath of Toyota’s crisis, the industry is now asking itself whether sole-sourcing has gone too far. “It may be safer not to have all your eggs in one basket, but to have maybe three suppliers for major components who can benchmark each other,” says another purchasing manager. Until very recently, Toyota was the peerless exemplar. For now, at least, it is seen as an awful warning.29 . Which of the following best de fines “ lean production system ”?A. The production system is less wasteful and more efficient.B. The production system is not duplicated.C. The production depends solely on one big supplier .D. All of the above .30 . According to James Womack , which of the following was discovered to be the cause of Toyota ’ s crysis ?A. It lacks close monitoring.B. It is driven by its goals of expansion.C. It is self-complacent.D. It depends on one supplier.31 . When did Toyota vehicle recall begin to alarm its leaders ?A. 2010B. 2002C. 2009D. 200532 . With respect to the crisis, what are the advantages of Toyota ’ s supply-chain management?A. More efficient in time.B. More secured in quality.C. With a net of trust and safety.D. More money saving.33 . Wh at is the possible meaning of “ trade off ” in the penultimate paragraph ?A. Buy and sell.B. Sell away.C. Exchange.D. A balance between two opposing things.Section B Business Writing 20% (20 minutes)You are Michael Leung . You bought 2010 Camry three weeks ago from Toyota, and now you found your car was in the recall list. So write a complaint letter to Toyota and tell the person concerned this:1) Describe to him the item you bought .2) Tell him what ’ s wrong and what troubles this recall has brought to you.3) Say what you want done to remedy the situation , for example, a refund or repair, or a temporary car.Write 100- 120 words.Write on your Answer Sheet.Module IIIBusiness Knowledge and Translation 25% (30 minutes)Section A 10%Directions: Translate the following business terminologies into Chinese and briefly define the terms in English.1. FOB (shipping)TranslationDefinition:2. Direct investmentTranslationDefinition3. L/CTranslationDefinition4. DumpingTranslationDefinition5. Dividen dsTranslationDefinitionSection B 15%Directions: Translate the following passage into English and write the English version on the Answer Sheet.中国官方统计数据显示,中国2月份房屋销售价格同比上涨10.7%,涨幅较1月份的9.5%有所扩大。
全国商务英语专业四级样题4听力原文

样题4听力原文Section OneM: Hello Jennifer.W: Hello Callum.M: Do you like to travel?W: Oh yes,I love going to new and interesting places.M: What do you think of the idea of a one-way trip to Mars?W: Do you mean the planet Mars?M: Yes, this is what is being planned at the moment by a company in the Netherlands.They areplanning to send people to Mars who would never be able to come back toEarth.W: Really?M: What is interesting about it is that it would be a one-way trip.W: Why is this a one-way trip?M: It has to do with technology. Although we have the knowledge and technology to get people toMars,we can't get them back.W: That's a big commitment, isn't it? But I imagine some people will stilljump at the opportunity.But what kind of people are going to berecruited for this "trip of a lifetime"?M: They want smart people,,which means clever, intelligent people. These people need to behealthy both physically and mentally. They also need people with very specific skills.W: I would think so.M: And there is something more important.W: What's that?M: Character. You need to have the right personality.W: What other characteristics are they looking for?M: They want people who can still work well when things are bad. People who are calm in a crisis. So does it sound like the job for you?W: Absolutely not. I don't mind travelling but I think it's a bit far for me. And what about you?M: No, it's not for me, either.. I don't think I'm the kindof person who can handle a crisis with calm!W: I was wondering how they were going to pay for all of this. After all, it's not a government programme, is it?M: A very good question. They plan to finance this by involving the whole world as a n audience.W: So where is the money coming from?M: Television. It sounds like a big reality TV show to me. The Olympics raised a lot o f moneyfrom people watching television and this will be the same. There will be a big audience totune in and watch the mission but also the relationship between the people on the mission andperhaps even the birth of the first Mars baby.W: Would you watch it?M: Definitely, yeah, it would be fascinating viewing. How about you?W:You know what, I'm not usually a fan of reality TV, I would probably get bored ver y easilythough.Section TwoWomen in northern European nations are closest to equality with men on wages, education and health.That is the finding of a report by the World Economic Forum.The United States ranked 28th. On Friday, President Barack Obama announced the government will require large businesses to report how much they pay men and women. The data will be used to target companies that pay women less to do the same jobs.According to the World Economic Forum report, women worldwide continue to lag behind men on wages. Based on current trends, they will need 126 years to catch up, according to the report.Women are making progress. But they still only earn what men did 10 years ago, say the report's authors.The report measures the gender gap for women in 145 nations for health, education, economic opportunity, and political power. Women have not achieved equality in any of the 145 nations included in the survey, says the report.Women came closest to equality in four Northern European nations – Iceland, Norway, Finland and Sweden. Ireland ranks No. 5.At the bottom of the women's gender ratings are Yemen, Pakistan, Syria, Chad, Iran and Jordan.More women than men are attending colleges in 97 nations. But women make up a majority of skilled workers in only 68 nations. Women control the majority of government and political positions in only four.At last week's World Economic Forum in Davos, Switzerland, Sheryl Sandberg, chief operating officer at Facebook, spoke about gender equality."The reason to work towards equality – whether woman or man – is that it is better for you," Sandberg said. "We should be doing this not because it's the right thing, but because it's the smart thing. ... So do it because it will help you."The World Economic Forum completed its worldwide 2015 gender gap survey in November.I'm Anne Ball.Section Three (太长)JUDY WOODRUFF: We begin tonight with politics,and the role of money in the cam paign for theWhite House.New Federal Election Commission reports spell outhow much each of the candidates has raised andspent so far. For the Democrats, Hillary Clinton spentnearly $49 million in July, while Republican DonaldTrump spent $18.4 million, a little over a third ofwh at Clinton spent. Since the race began, the Clintoncampaign has spent $319 million, w hile the Trumpcampaign has spent $89.5 million.We catch up on all of this now with Matea Gold. She covers money and influence for TheWashington Post.And we welcome you back to the "NewsHour."MATEA GOLD, The Washington Post: Great to be with you.JUDY WOODRUFF: So, Matea, when you look at these numbers that we have just cit ed ofwhat these two candidates have spent, what does that tell you about their prioritie s?MATEA GOLD: Well, I have to say, when Donald Trump's filing came in late Saturda y night, itwas incredibly surprising. He had actually had a very successful fund-raisin g month in July. Heactually almost matched Clinton and the DNC through his fund-rai sing in conjunction with theRNC.So, we expected to see a lot of spending. But, really, this is a reflection of the complet elyunorthodox approach that Trump has taken to this campaign. He actually really has scoffedat some of the traditional campaign investments that you see campaigns making over t he years.So, for one, he doesn't believe in expensive TV ads. He's just starting that right now. A nd hehasn't built a big infrastructure on the ground. And those are the two big differen ces.JUDY WOODRUFF: And speaking — one way to look at infrastructure, I guess, is th e numberof staff they have hired. And you look at that and you see that in these numb ers of what youfound in their filings.MATEA GOLD: Yes, it's really remarkable, Judy.So, by the end of July, Clinton had 705 paid staffers, and Trump had 82, barely just m aybe ahalf-dozen more than he had in June. This is a period of time that both of the ca ndidates werereceiving their nominations at the conventions, a time when candidates t raditionally are gearingup for the final four months of campaign.And, really, what's happening here is Donald Trump is leaning on the Republican Nati onalCommittee, the national party, to provide the kind of ground voter motivation that oftenusually the candidate takes the lead in doing.JUDY WOODRUFF: And when you contrast, I think, the size of — the small size of DonaldTrump's staff compared to previous presidential campaigns, it's really — it's a notabledifference.MATEA GOLD: No, there is no comparison.And what of the things that I think worries actually Trump allies is that he's too vulner able byleaning on the RNC in this way. If Trump's numbers do not improve late in the fall, if the RNCdecides to have its folks on the ground focus on Senate and House can didates, as opposed toreally pushing their presidential candidate, he really won't have anyone there to make up thedifference.JUDY WOODRUFF: Now, Matea, you also told us, it's interesting when you look at t hesenumbers, how much they spent on television on advertising. What do you find the re?MATEA GOLD: They're really mind-blowing.By the end of July, Clinton's campaign had already spent $108 million on TV producti on andairtime. They just announced today another $80 million on national cable. Trump, by comparison, last week launched his first general election ad, $4.8 million.JUDY WOODRUFF: And what is the campaign — what is the Trump camp saying ab out this?MATEA GOLD: So, their argument is, they don't need television in the way that she d oes. Hehas a huge megaphone through earned media, as we have talked about already in this election.His every remark, every speech…JUDY WOODRUFF: News coverage.MATEA GOLD: Exactly. His every remark and every tweet gets incredibly amplified through themedia.And he reaches people directly through social media, so they really don't feel like they have tospend in the ways that she does. And, in fact, we saw that this race was very ti ght up andthrough the summer until the conventions, at the time she was spending a lo t on television.And that validated their theory of theirs.JUDY WOODRUFF: Now, let's look, Matea, at where the money is coming from.The campaigns confirmed some numbers we actually saw a few days ago, that she rai sed aidsabout $90 million in July, he raised about $82 million. It sounds like relative p arity there, butwhat more is there to see?MATEA GOLD: Well, one of the mysteries of Trump's filing is why there wasn't more in hisactual campaign account by the end of the month.His campaign has said they had raised about $64 million online and through direct ma il with theparty. We thought we would see most of that in his campaign. He ended up j ust reporting $36million in his campaign, which suggests a lot of that money hasn't be en transferred over fromthe joint fund-raising committee or has been spent in another way.And…JUDY WOODRUFF: Let me just stop you there.MATEA GOLD: Sure.JUDY WOODRUFF: Explain the difference between the joint fund-raising committee and thecampaign, those two pots.MATEA GOLD: Yes.So, there's — both of the candidates actually are working through two joint fund-raisi ngcommittees. It's basically a committee that raises money for both the campaign and thenational party and splits the proceeds. And so a share of the money that goes into t he jointfund-raising committee legally goes to the campaign. Another share goes to th e national party.And, usually, the small donations end up with the campaign. And those are really tradi tionallythe most valuable, because the candidate controls that money and can really di rect thoseresources.JUDY WOODRUFF: And speaking of small donations, it's interesting how much of t he money— to look at how much came from donors giving $200 or less, with Clinton, $62 million, 18percent of what she raised. But, for Trump, it was 30— over 30 percent.MATEA GOLD: There is no question that, as soon as he finally began fund-raising, h e tappedinto incredible enthusiasm among his supporters, and, in fact, caught, I think, the Clintoncampaign by surprise with how much money he was able to raise so quickl y online throughsmall donors.And he's also put in a large share of his own money,$52 million by the end of July, into thispresidential bid.JUDY WOODRUFF: Fascinating. One month's reporting, there's a lot there.Matea Gold with The Washington Post, we thank you.MATEA GOLD: Thank you.。
商务英语四级术语翻译

1.Bill of lading 提单Definition:Bill of lading is a document given by a shipping company,representboth a receipt for thegoods siped and a contract for shipment between the shipping companyand the sipper.it is also adocument of title to the goods,giving the holder or the assigne theright to possessionof the goods.2.Marketing 市场营销Definition:Marketing is the process of planning and executing the conception,pricing,promouon ,and distribution of goods and services to create exchanges that satisfy individual and organizational objectives.3.D/P 付款交单Definition:D/P is short for"document against payment.Under this payment method,the exporter is to ship the goods ordered and delivered the relative shipping documents to thebuyer abroad through the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment lorthe goods is made.4.QA 品质/质量保证Definition:QA is short for quality assurance,it is about how a business can design the way a pro duct or services is produced or delivered to minimize the chances that output will beup-standard.5.Flexible exchange rates 浮动汇率Definition:A flexible exchange rate means the government does not enter the foreign exchange markets and leaves the determination of exchange rates up to currency trades.The price of its currency is allowed to rise and fall as market forces dictate.1.Parternship;合作关系A parternship is a legal relationship between persons arising on apofi-motivated business.a cooperative relationship between people or groups who agree to share responsibility for achieving some specific goal2.manegement 管理人员Definition:Management is defined as the application of planning,organizing,directing,and Controlling functions in the most effient manner possible to accomplish meaningful organizational objectives.3.HR management 人力资源管理Definition:The human resource management is an ongoing procedure that tries to keep the Organization suplied with the right people in the right positions.4.Documentary Credit 跟单信用证A Documentary Letter of Credit is a written undertaking given by a bank on behalf of an Importer to pay the Exporter a given sum of money with in a specified time,providing thatthe Exporter presentsdocuments which comply with the terms laid down in the Letter of Credit. 5.Draft 汇票Defnition:A draft is simply an order write by an exporter intruting an importer,or importer' sagent,to pay a specified amount of money at a specified time.Shipping document:运输单据(运输单证)shipping documents also as transport documents,are legal documents that are utilized in the process of transporting goods from one location to another.2.certificate of origin:原产地证书(证明)is document used in international trade,completed by the exporter,and certificated by a recognized issuing body,attesting that the goods in a particular export shipment have beenproduced,manufactured or processed in a particular country.3.insurance policy:保单(保险合同/大保单)is a formal contract-document between the insurer and the insured,known as the policy holder, which determines the claims which the insurer is legally required to pay.5.customer equity:顾客资产is the value of potential future revenue generated by a company's customers in a lifetime.l.sole/individual proprietorship:独资经营Detnition:It is a type of enterprise that is owned and run by one natural person.The owner is in Direct control of all elements and is legally accountable for the finances of such business and this may include debts,loans,loss,etc.2.Productivity:生产力It is the rate at which goods are produced.(or having thẻpower to produce)3.broker:代理/中介:A broker is a person whose job is to buy and sell shares,foreign money,or goods for other people.4.Fixed assets:固定资产are assets which a company uses on a continuous basis,such as properly and machinery.5.Cash on delivery:货到付款Collecting the charges upon delivery.1.anti-dumping duty:反倾销税is an extra duty levied temporarily on the imported commodity in dumping to protect home industry and market against the import commodity in large quantity and cheap price.2.Transnational corporation跨国公司refers to large international enterprise consisting of entities in two ormore countries,that operates manufacturing,sales and other business.3.Invisible trade:无形贸易trade of services rather than actual goods,for example,banking,insurance,and professional service,etc.4.Balance of payment:国际收支A statement that summarizes an economy's transactions with the rest of the world for a specified time period.1.CPI,消费价格指数消费物价指数Consumer price index measures changes in the price level of market basket of consumer goods and services purchased by households.2.LLC, 有限责任公司Limited liability company a business structure that combines the pass-through taxation of apartner ship or sole proprietorship with the limited liability of a corporation.3.FOB,离岸价格/船上交货价格Free On Board is a shipping term which indicates that the supplier pays the shipping costs(and usually also the insurance costs)from the point of manufacture to a specified destination,at Which point the buyer takes responsibility.4.B2B,企业对企业的电子商务模式Business-To-Business is a transaction that occurs between two companies,as opposed to a transaction involving a consumer.The term may also describe a company that provides goods or s ervices for another company.5.Definition:借记卡/提款卡Debit card is a card which allows customers to access their funds immediately electronically.With a debit card,you can immediately take money out of your checking account either through purcha ses at a store or through an ATM.1.A CEO首席执行官(chief executive fficer)is the position of the most senior corporate officer,executive,leader or administrator in charge of managing an organization.2.Human resource:人力资源In a company or other organization,the department of human resources is the department take on ponsibility for the recruiting,training,and welfare of the staff.bor market劳动力市场is the market in which workers compete for jobs and employers compete for workers.3.V AT增值税(value added tax)is a tax that is added to the price of goods or services.4.A balance sheet is a written statement of the amount of money and property that a company op erson has,including amounts of money that are owed or are owing.资产负债表5.Brand loyalty 品牌忠诚:The tendency to always buy a particular brand.2.Joint venture合资公司A business activity in which2or more companies have invested together.3.Quota:定额Quanttative restrictions imposed by one country on imports of a certain type from another country.4.marketing mix:营销组合A comprehensive plan or strategy covering product price,promotion and place,usually summarized as the4Ps".of marketing.5.Acqusition :收购Getting control of a company bitiony buying over50%of its shares. Definition:Lredit card is a small plastic card that you can use to buy goods and services and pay for the market.2.Depeciatiton贬值means decrease in value of assets.3.Brand preference品牌偏好is measure of brand loyalty in which a consumer will choose a paticular brand in presence of competing brands,but will accept substitutes if that brand is not available.4.Corporate Culture公司文化is a broad term used to define the unique personality or character of a particularcompany or organization,and includes such elements as core values and beliefs,corporate ethics,and rules of behavior.5.:Fringe benefit额外福利is an incidental or additional advantage,a benefit provided by an employer to supplement an employee's regular pay,such as a pension,company car,luncheon voucher,insurance,vacation 1.overcapacity:生产能力过剩If there is overcapacity in a particularindustry, more goods have been produced than areneed and the industry is therefore less profitable thanit could be.2.A free trade zone(FTZs):自由贸易区A free-trade area is a trade bloc whose member countries have signed a free-trade agreement(FT A),which eliminates tariffs,import quotas,and preferences on most(if not all)goods and services traded between them.If people are also free to move between the countries,in addition to FTA,it would also be considered an open border.4.A non-performing loan,or NPL,is a loan that is in default or close to being in default.Manyloans become non-performing after being in default for90days,but this can depend on the contract terms.不良贷款4..外债Definition:Foreign debt is the total debt a country owes to foreign creditors,complemented by int ernaldebtowed to domestic lenders.The debtors can be the government,corporations or citizens o f that country.The debt includes money owed to privale commercial banks,other governments,or international financialinstitutions such as the International(IMF)and World Bank5.Translation:风险投资家A venture capitalist is an investor who either provides capilal lo slartup ventures or supports small companiesthat wish to expand but do not have access to equities markets.V enture capitalists are willing toinvest in such companies because they can earn a massive return on their investments if these companies are asuccess.1.Translation:授权经营Definition:Licensing is an arrangement in which the owner of intellectual property grants another firm theright to use that property for a specified period of time in exchange for royalties or other compensation.2.Translation:间接投资,证券投资made with theexpectation of earning a return.Thisexpected retum'is'diretly orrelated with theion snen"cpeted ik Pofoioo ioene dainet fom dica muene whidh no uinesiable sake in a target compa ny and posbly being ivolvede wilh is day body mngeme 3.Translation:反向贸易、对等贸易Counter trade is a sale that encompases more than an exhane of god,erices or iesformoney.4.乘数效应Definition:The multiplier efect is the expansion of a country's money supply that results from banks beingable to lend.The size of the multiplier effect depends on the percentage of deposits that banks are required tohold as reserves.In other words,it is the money used to create more money and is calculated by dividing total bank deposits by the reserve requirement.5.Definition:Initial public ffering(IPO)is a type of public ofringn in which shares of a company usually aresold to nstitutional investors that in turn,sell to the general public,on a secrities excha nge,for the firsttime. 首次公开发行股票1.Break-even point is the point at which toal cost and toalrevenue are equal.Tanslaion:盈亏平衡点/盈亏临界2.Onder cydle time is a peindbetween placing5an order and receiving the ordered item. Translation:汀貨周期3.by the bank to the importer according to his demand upon receiving the billsunder the letter of credited and the impotterTranslation:进ロ押汇4.Maker share is the amo thata company sells of itspoduets or serices compared wih oher companies selling the same things. 市场份额5.Definition:Brand positioning is an activity of creating a brand offer in such a manner that it occ upies adistinctive place and value in the target customers'mind.Translation:品牌定位1.Defnition:Itis the right to buy or sell property at an agreed price;rithe ght is purchased and15 notexercised by a stated date,the money is forfeited.期权2.It is a fraudulent investment operation that pays returns to its investors from thelr own money0 1the money paid by subsequent investors,rather than from profit earned by the individual or orga nizationrunning the operation.庞氏骗局3.Definition:It is a stock market index and one of the several indices created by W all Street Jour nal editors and Dow Jones&Company co- founder Charles Dow.The industrial averagewas first calculated on May26,1896.Translation:道琼斯工业平均指数4.Definition:It is a company or person that supplies shops and companies with goods. Translation:经销商5.Definition:It is a process of judging officially how an argument should be settled. Translation:仲裁1.Barriers to trade are any action by a govermment to limit or prevent the free flow of goods in an dout of its country.贸易壁垒4.Definition:V enture capital is money made available for investment in innovative enterprises or research.especially in high technology,in which both the risk of loss and the potential for profit may be considerable.Also called risk capital.Translation:风险资本5.Definition:Insurable interest holds that no one may insure anything unless he has and interest i n it.(Whichmeans that if the thing insured is preserved he will derive a benefit from its preservati on,but if it is any way_damaged or lost the assured will be -adversely afet.-)Translation:可保利益2.Definition:Contracting party isаcountry or firm that signs a legalagreement.缔约国3.Definition:Sight draft calls for immediate payment on presentation to the drawee. Translation:及期汇票4.It is a reply to an ofter which conains aditions or other modietaons还盘2.Definition;lt is a kind of standard used to indicate that the quality of the product ffe is about equal to theaverage quality level of the same crop within a certain period of time. Translation:良好平均品质3.Definition:The act of the transferor in transferring a draft to the transferee by making a signatu re on the backof the draft. 背书4.Definition:It is a delivery situation in which when the seller delivers the buyer does not physic ally receive thegoods.This kind of delivery is proved by the submission of transport document by the seller to the buyer.Translation:象征性交货5.Goods are transported directly from the production country to the consuming country.In this ca se,onlv two parties are involved in the transaction,namely the exporter and the importer. Translation:直接贸易。
全国商务英语专业四级考试大纲

全国商务英语专业四级考试大纲The National Business English Test (BET) is an important examination for students majoring in Business English in China. It assesses their English language proficiency in various business-related areas, including listening, reading, writing, and speaking. This document aims to provide an overview of the BET syllabus and offer guidance for test preparation.The BET consists of four parts: Listening, Reading, Writing, and Speaking. Each part assesses different language skills and has specific requirements. It is crucial for test-takers to understand the test format and content in order to perform well.In the Listening section, candidates are required to listen to a series of recordings and answer questions based on the information they hear. The recordings cover various business-related topics, such as meetings, presentations, and negotiations. Test-takers need to demonstrate their ability to understand spoken English in different contexts and accurately comprehend the main ideas and details.The Reading section evaluates candidates' reading comprehension skills. It includes passages related to business topics, such as articles, reports, and advertisements. Test-takers are expected to read the passages carefully, understand the main ideas, identify specific information, and draw logical conclusions. Vocabulary and grammar knowledge are also essential for understanding the texts.The Writing section assesses candidates' ability to express themselves in written English. Test-takers are required to write business-related documents, such as emails, memos, and reports. They need to demonstrate their language proficiency, organizational skills, and ability to convey information effectively. It is important to use appropriate language and follow the conventions of business writing.The Speaking section evaluates candidates' ability to communicate orally in English. Test-takers are required to engage in conversations, discussions, and role-plays related to business situations. They need to demonstrate their fluency, accuracy, and ability toexpress opinions, negotiate, and present ideas. Pronunciation and intonation are also important factors in this section.To prepare for the BET, it is recommended that candidates focus on developing their language skills and familiarize themselves with the test format. Here are some tips for effective preparation:1. Improve listening skills: Practice listening to a variety of business-related materials, such as podcasts, news, and presentations. Pay attention to different accents and practice understanding the main ideas and details.2. Enhance reading comprehension: Read business articles, reports, and books to improve vocabulary and comprehension skills. Practice summarizing and analyzing the texts to develop critical thinking abilities.3. Develop writing skills: Practice writing business documents, such as emails and reports. Pay attention to grammar, vocabulary, and organization. Seek feedback from teachers or native speakers to improve writing quality.4. Enhance speaking abilities: Engage in conversations and discussions related to business topics. Practice expressing opinions, negotiating, and presenting ideas. Record and listen to your own speaking to identify areas for improvement.5. Take practice tests: Familiarize yourself with the test format and time constraints by taking practice tests. Analyze your performance and identify areas that need improvement. Focus on those areas during your preparation.In conclusion, the BET is a comprehensive examination that assesses students' English language proficiency in various business-related areas. Understanding the test format, content, and requirements is essential for effective preparation. By focusing on developing language skills and familiarizing themselves with the test format, candidates can improve their chances of success in the BET. Good luck with your preparation!。
商务英语专业四级考试

商务英语专业四级考试
商务英语专业四级考试 (BEC) 是一项由教育部主管,中国商务英语协会主办的全国性英语考试。
该考试旨在检验大学生商务英语的听、说、读、写能力,特别是口语表达能力。
BEC 考试分为四个等级,分别是初级 (BEC Vantage)、中级 (BEC Intermediate)、高级 (BEC Higher) 和超级高级 (BEC Grand)。
其中,初级和中级考试主要面向大学本科生和研究生,高级和超级高级考试则主要面向商务英语专业的大学生。
BEC 考试报名时间通常是每年两次,分别在 6 月和 12 月。
考试时间则通常在当月的月底或次月初。
考试内容主要包括口语和书面表达两部分,其中口语部分占据较大比重。
备考 BEC 需要注重口语练习,可以通过多听、多读、多写、多说来提高英语水平。
此外,BEC 考试的成绩评定采用等级制,考生可以通过提交模拟试题等方式来了解自己的英语水平和等级水平。
商务英语专业 四级考试大纲及规范

商务英语专业四级考试规范(Specs for the Test for Business English Majors-Band 4)商务英语专业四级考试项目组2015-06-19总则《商务英语专业四级考试大纲》(以下简称《考试大纲》)参照《高等学校商务英语专业本科教学质量国家标准》(以下简称《商务英语国家标准》)制定。
根据《商务英语国家标准》规定的专业培养目标和专业培养规格,遵照科学、客观、有效、可信、可行和公平的教育评价原则,特制定本《考试大纲》。
本《考试大纲》对商务英语专业四级考试的目的、性质和内容等方面做出规定。
一、商务英语专业四级考试介绍(一)考试目的本考试的目的是评估《商务英语国家标准》在商务英语本科专业教学中的实施效果,科学、公正、客观、有效地考查学生是否达到《商务英语国家标准》所规定的人才培养要求,检验商务英语本科专业的教学质量及教学的有效性,以考试促教学改革和进步,全面衡量本专业学生的知识结构、能力构成及素质。
考试成绩可作为学生进行自我评价或为用人单位提供参考数据。
(二)考试性质与范围本考试属于标准参照性学业考试,考核学生《商务英语国家标准》所规定的听力和阅读理解、书面表达和翻译,以及口头表达能力。
(三)考试对象商务英语专业本科二年级学生。
(四)考试形式本考试包括笔试和口试两种形式,均采用机器考试的形式。
(五)考试时间与组织商务英语专业四级考试于每年12月份举行。
本考试由“全国商务英语专业考试委员会”组织有关测试专家命题,考试由高等学校商务英语专业四、八级考试委员会办公室负责具体实施。
(六)试卷构成1. 笔试笔试由听力理解、阅读与写作、商务知识与翻译三个部分组成。
考试总分为100分。
各部分考试内容、题型和所占分值如下表所示:表1 商务英语专业四级考试题型与结构2.口试由口头问答、观点陈述、商务沟通三种题型组成。
考试总分为50分。
各部分考试(七)词汇要求1、认知3000个左右的基本词汇,其中包括1000个左右的常用商务词汇。
商务英语专业四级等级划分

商务英语专业四级等级划分
商务英语专业四级是国家教育部颁发的全国性职业资格证书,主要面
向具有商务英语基础的中专、高中、大专或以上学历人员,考试由国家职
业教育考试中心组织。
商务英语专业四级考试可分为听力、阅读、翻译、
写作四个部分,考试内容主要涉及商务领域的语言和常用商务知识,考生
需要在规定的时间内完成所有题目。
1.优秀:成绩在90分以上。
2.良好:成绩在80-89分之间。
3.中等:成绩在70-79分之间。
4.及格:成绩在60-69分之间。
5.不及格:成绩在60分以下。
一般情况下,商务英语专业四级考试成绩要求及格,但在某些单位和
企事业单位招聘中,要求考生达到一定的等级。
在日常工作中,商务英语
专业四级证书对于从事外贸、国际贸易、出口加工等领域的人员尤为重要,也是提升个人职业素质、发展职业生涯的必要条件之一。
全国商务英语专业四级考试大纲

全国商务英语专业四级考试大纲(Syllabus for the National Test of Business English Majors-Band 4)(试行版)教育部高等学校商务英语专业教学协作组全国商务英语专业考试专家委员会四级考试项目组编写2017年6月目录总则 ...................................................................................................................................... 错误!未定义书签。
全国商务英语专业四级考试介绍....................................................................................... 错误!未定义书签。
(一)考试目的........................................................................................................... 错误!未定义书签。
(二)考试性质与范围............................................................................................... 错误!未定义书签。
(三)考试对象........................................................................................................... 错误!未定义书签。
(四)考试形式........................................................................................................... 错误!未定义书签。
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高等学校商务英语专业四级样题Module IListening Comprehension(35%)Section OneIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow. Mark the correct answer to each question.Question 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions.Now listen to the interview.1.What is the specific field of study for John’s dissertation?A.the current state of universities in San FranciscoB.western philosophyC.philosophy with an emphasis on Buddhist studiesD.eastern religions2.Which is NOT True about Suen Mok?A.It has got a very good program for ten day meditation retreats.B.Their meditation programs teach only foreigners.C.Their meditation programs teach meditation techniques.D.It is not the only temple John studies.3.What is so special about Tam Krabok?A.It teaches people to meditate and overcome their drug addiction.B.It organizes meditation retreats for foreigners.C.It organizes workshops to promote Thailand’s version of Buddhism.D.It teaches people the essence of Theravada.4.How many people have been cured in Tam Krabok?A.about one hundredB.about one thousandC.about one hundred thousandD.more than one hundred thousand5.Which of the following statement is Not True according to the interview?A.Opium was illegal in Thailand until 1959.B.Opium was legal in Thailand until 1959.C.Drug addiction is a big problem in many different countries.D.In John’s understanding, Buddhism basically tries to help people live betterlives.Section TwoIn this section you will hear everything ONCE ONLY. Listen carefully and fill in blanks that follow.Questions 6 to 10 are based on a news broadcast. At the end of the news broadcast you will be given 10 seconds to fill in each of the following five blanks.Now listen to the interview.6. The number of new homes being constructed across Australia rose by 15 per cent in the December quarter, which is since 2001.7. Department store owner David Jones says sales are expected to slow over the next few months as taxpayer handouts and the dry up.8. The World Bank has warned China's facing a big problem.9. The World Bank revised up its forecasts for China's from 8.7 to 9.5 per cent this year.10. The World Bank’s quarterly China report suggested that higher migrant wages could help boost rural incomes and reduce the betweenrural and city lifestyles.Section ThreeIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow.Questions 11 to 13 are based on an interview. At the end of the interview you will be given 5 minutes to answer the following three questions.Now listen to the interview.11. Describe the impact of the economic downturn on teenagers who left school without completing year 12 in 2008.12. Describe the current economic downturn in Australia.13. How did the retail industry perform in this economic downturn?Module IIBusiness Reading and Writing 40% (50 minutes)Section A 5%Directions:Read the following passage. Fill in Blanks 14-18 with the best answer from the four choices marked A, B, C and D, and mark the corresponding letter on the Answer Sheets.America sounds increasingly determined to push its exports, and its attitude to China has 14 . Mr Obama has set a goal of 15 exports in five years and has promised to “get much tougher”over what it regards as unfair competition from China. Speculation is rising in Washington, DC, that the Treasury will brand China a currency “manipulator” in its next exchange-rate report. With America’s unemployment at 9.7% and the mid-term elections approaching, the appeal of China-bashing is rising in Congress, too. Several senators recently revived a mothballed demand that the Commerce Department should investigate China’s currency regime as an unfair trade 16 .Beijing, in turn, shows little sign of budging on the yuan, even though the latest figures show surprisingly strong export growth and higher-than-expected 17 . Zhou Xiaochuan, the head of China’s central bank, caused a brief flurry in currency markets when he argued on March 6th that keeping the yuan stable against the dollar was “part of our 18 of policies for dealing with the global financial crisis” from which China would exit “sooner or later”. But he made it quite clear that China would be cautious and gave no hint that sudden exit was imminent. In recent days various other Chinese officials have put even more emphasis on the stability of the currency, bristled at outside pressure to hurry up and denounced American “politicisation” of the exchange-rate issue.14. A. stabled B. hardened C. toughed D. firmed15. A. two B. twice C. doubling D. double16. A. surplus B. allowance C. help D. subsidy17. A. inflation B. appreciation C. depreciation D. stagflation18. A. parcel B. package C. bundle D. seriesSection B 5%Directions:Look at the tables and graphs below. For each table or graph, there are one or two statements describing it. Choose the best answer from the four choices marked A, B, C and D. Then markthe corresponding letter on the Answer Sheet.Question19 is based on the following graph.19. When did Hong Kong inflation rate rise to 2.9%?A. June, 2010B. August 2010C. November 2010D. January 2011Questions 20-21 are based on the following graph.20. In which month did China’s Monthly Passenger Vehicle Sales drop to about 63% on ayear-on-year basis?A. August 2009B. October 2009C. February 2010D. March 201021. Which of the following statements is CORRECT?A. The growth rate of China’s monthly passenger vehicle sales fell most notably inFebruary 2010.B. China’s monthly passenger vehicle sales climbed to the peak at the end of 2009.C. From August 2009 to December 2009, the monthly passenger vehicle sales continued to increase in number.D. In terms of the monthly sales volume, June 2010 witnessed the lowest sales volume. Questions 22-23 are based on the following graph.22. According to the graph, in which year does the growth rate drop most dramatically?A. 2008B. 2009C. 2010D. 201123. Which of the following statement is INCORRECT?A. The sales volume of China’s online game industry in 2008 added up to 20.78billion Yuan.B. The year-on-year growth rate of China’s online game industry is estimated todrop to 9.7% in 2012.C. The growth rate on a year-on-year basis dropped 9.8% in 2010 than that of theyear 2009.D. The sales volume of China’s online game industry in 2014 will climb to anestimated 46.11 billion Yuan.Section C 10%Directions:Read the following two passages. Choose the best answer for each statement or question from the four choices marked A, B, C and D, and mark the corresponding letter on theAnswer sheet.Questions 24-28 are based on the following passage.Passage OneThere is something apt about a social networking website winning a popularity contest. According to industry data, Facebook overtook Google among US internet users last week, with more visits to its pages than to the search engine. It is a moment to consider the rapid growth of a site whose 400m-plus users outnumber the population of any single country except India and China.The industry data come with a few caveats. The figures exclude visits to other Google services, such as YouTube and Google Mail. They omit searches carried out in a box on a browser toolbar. Also, the number of visits is just one measure of internet take-up: counting unique users –visitors rather than visits –gives a different profile. Still, it highlights the momentum behind Facebook as it displaces Google. from the weekly lead it has commanded on this measure since September 2007.Advertisers find Facebook appealing too. It enables them to reach a mass audience, as television does, but with the extra benefit of much greater targeting. Consumer brands could easily extend their presence beyond the fan pages that already exist. Moreover, a social site provides consumers who visit for much longer than they would use a search engine. So increased advertising, and perhaps ways to allow users to shop through the site, should enable Facebook to move from positive cash flow to making profits.It will need to tread carefully. There is a risk for advertisers –and for the site –if Facebook moves to become commercial in a way that users resent. In amongst personal information, advertisements are more likely to strike a jarring note.The high-growth phase means that Facebook can take its time developing ways to increase revenues. The key must be to find ways that bring practical benefits to those who visit the site. There is an intrinsic stickiness about a site where users have assembled their own material, but if people stop updating their pages and social networking takes a new form, then winning users back is a hard task.What the data do not show is that search engines have had their day. Google's core search advertising business rebounded in the final quarter of 2009, and the group is preparing for renewed growth. Moreover, there is a straightforward reminder of how fragile the fortunes of social networking sites can be: the site that Google overtook in 2007 to become most popular in the US was MySpace – which is now seeking a new role as social users have moved elsewhere.24. What is the reason for MySpace’s withdrawn from the role as social networkingsite?A. It is overtook by other social networking site like Facebook.B. It has lost its social users.C. It has introduced in too many advertisements.D. It has become a profit-making site.25. Which of the following is NOT true?A. Facebook users outnumber that of Google.B. Yourtube is one of Google services.C. Before this week, Google had lead all other websites on the measure of visitssince 2007.D. Facebook is a social networking site.26. The word “stickiness” in the penultimate paragraph probably means “____”A. The website is dirty and making users feel uncomfortable.B. The website often brings its users into situation embarrassing.C. The website, in essence, is difficult to tackle with.D. The website is attractive and makes users want to look at it for a long period oftime27. Which of the following is not the reason that Advertisers find Facebook appealing?A. Facebook can attract a lot of audience.B. Facebook can help to target customers-to-be.C. Facebook allows more chances for the ads to be noticed.D. Facebook is able to move from positive cash flow to making profits.28. The author’s attitude toward the development of Facebook is .A. positiveB. negativeC. objectiveD. Information is not enough Questions29-33 are based on Passage Two.Passage TwoAS EXECUTIVES from Toyota, including the firm’s boss, Akio Toyoda, squirmed before their tormentors in America’s Congress this week, there was little public gloating from rival carmakers. Although it is Toyota that is currently in the dock after a crushing series of safety-related recalls across the world, competitors are only too aware that it could be their turn next. After all, there is not a single big carmaker that has not modelled its manufacturing and supply-chain management on Toyota’s “lean production” system.That said, there is a widespread belief within the automotive industry that Toyota is the author of most of its own misfortunes. In his testimony to the House oversight committee on February 24th, Mr Toyoda acknowledged that in its pursuit of growth his firm stretched its lean philosophy close to breaking point and in so doing became “confused” about some of the principles that first made it great: its focus on putting customer satisfaction above all else, and its ability “to stop, think and make improvements”.James Womack, one of the authors of “The Machine that Changed the World”, a book about Toyota’s innovations in manufacturing, dates the origin of its present woes to 2002, when it set itself the goal of raising its global market share from 11% to 15%. The target was “totally irrelevant to any customer”and was “just driven by ego”, he says. The rapid expansion, he believes, “meant working with a lot of unfamiliar suppliers who didn’t have a deep understanding of Toyota culture.”By the middle of the decade recalls of Toyota vehicles were increasing at a sufficiently alarming rate for Mr Toyoda’s predecessor, Katsuaki Watanabe, to demand a renewed emphasis on quality control. But nothing was allowed to get in the way of another (albeit undeclared) goal: overtaking General Motors to become the world’s biggest carmaker. Even as Toyota swept past GM in 2008, the quality problems and recalls were mounting.The majority of those problems almost certainly originated not in Toyota’s own factories, but in those of its suppliers. The automotive industry operates as a complex web. The carmakers (known as original equipment manufacturers, or OEMs) sit at its centre. Next come the tier-one suppliers, such as Bosch, Delphi, Denso, Continental, Valeo and Tenneco,who deliver big integrated systems directly to the OEMs. Fanning out from them are the tier-two suppliers who provide individual parts or assembled components either directly to the OEM or to tier-one suppliers. (CTS Corp, the maker of the throttle-pedal assemblies that Toyota has identified as one of the causes of “unintended acceleration”in some of its vehicles, is a tier-two supplier whose automotive business accounts for about a third of its sales.)On the outer ring of the web are the tier-three suppliers who often make just a single component for several tier-two suppliers. Although there are literally thousands of tier-two and tier-three suppliers around the world, their numbers have been culled over the last decade as the OEMs and the tier-one firms have worked to consolidate their supply chains by concentrating business with a smaller number of stronger companies.Toyota revolutionised automotive supply-chain management by anointing certain suppliers as the sole source of particular components, leading to intimate collaboration with long-term partners and a sense of mutual benefit. In contrast, Western carmakers tended either to source in-house or award short contracts to the lowest bidders. The quality Toyota and its suppliers achieved made possible the “just in time”approach to delivering components to the assembly plant. In his book, Mr Womack quotes a Toyota supplier: “We work without a safety net, so we can’t afford to fall off the high wire. We don’t.”Most big car firms now operate in a similar way. Ford, for example, will often work with a tier-one supplier for up to three years before a new model comes off the production line to ensure that the design and manufacturing of important components is sound. So-called cross-functional teams from both firms strive to eliminate defects. Rather than always going for the low bid, carmakers now look at the total cost of a component, including potential interruptions to production and, further down the line, customer warranty claims if quality is not up to scratch.By and large, the relationships between the OEMs and the tier-one suppliers run smoothly. When problems do crop up, it is usually with the tier-two and tier-three firms. A senior purchasing executive at one carmaker says that consolidation, the need to trim capacity and the shock to demand that began in mid-2008 have put the weaker parts of the supply chain under great strain: “Some of these are quite fragile businesses. There’s a need for visibility, but we don’t always have it. If something goes wrong, we need transparency and speed of communication to make sure it doesn’t get to the customer.”A consequence of Toyota’s breakneck expansion was that it became increasingly dependent on suppliers outside Japan with whom it did not have decades of working experience. Nor did Toyota have enough of the senior engineers, known as sensei, to keep an eye on how new suppliers were shaping up. Yet Toyota not only continued to trust in its sole-sourcing approach, it went even further, gaining unprecedented economies of scale by using single suppliers for entire ranges of its cars across multiple markets.A senior executive at a big tier-one supplier argues that although Toyota’s single-supplier philosophy served it well in the past, it took it to potentially risky extremes, especially when combined with highly centralised decision-making in Japan. “There’s a trade-off,” he says. “If you don’t want duplication of supply you have to have very close monitoring, you have to listen to your supply base and you have to have transparency. That means delegating to local managers. With Toyota, it works well at the shop-floor level,but things break down higher up.”In the aftermath of Toyota’s crisis, the industry is now asking itself whether sole-sourcing has gone too far. “It may be safer not to have all your eggs in one basket, but to have maybe three suppliers for major components who can benchmark each other,” says another purchasing manager. Until very recently, Toyota was the peerless exemplar. For now, at least, it is seen as an awful warning.29. Which of the following best defines “lean production system”?A. The production system is less wasteful and more efficient.B. The production system is not duplicated.C. The production depends solely on one big supplier.D. All of the above.30. According to James Womack, which of the following was discovered to be thecause of Toyota’s crysis?A. It lacks close monitoring.B. It is driven by its goals of expansion.C. It is self-complacent.D. It depends on one supplier.31. When did Toyota vehicle recall begin to alarm its leaders?A. 2010B. 2002C. 2009D. 200532. With respect to the crisis, what are the advantages of Toyota’s supply-chain management?A. More efficient in time.B. More secured in quality.C.With a net of trust and safety.D. More money saving.33. What is the possible meaning of “trade off” in the penultimate paragraph?A. Buy and sell.B. Sell away.C. Exchange.D. A balance between two opposing things.Section B Business Writing 20% (20 minutes)You are Michael Leung. You bought 2010 Camry three weeks ago from Toyota, and now you found your car was in the recall list. So write a complaint letter to Toyota and tell the person concerned this:1) Describe to him the item you bought.2) Tell him what’s wrong and what troubles this recall has brought to you.3) Say what you want done to remedy the situation, for example, a refund or repair, ora temporary car.Write 100-120 words.Write on your Answer Sheet.Module IIIBusiness Knowledge and Translation 25% (30 minutes)Section A 10%Directions:Translate the following business terminologies into Chinese and briefly define the terms in English.1.FOB (shipping)TranslationDefinition:2.Direct investmentTranslationDefinition3.L/CTranslationDefinition4. DumpingTranslationDefinition5. DividendsTranslationDefinitionSection B 15%Directions: Translate the following passage into English and write the English version on the Answer Sheet.中国官方统计数据显示,中国2月份房屋销售价格同比上涨10.7%,涨幅较1月份的9.5%有所扩大。