Gift-giving-国际商务礼仪
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Gift-giving-etiquette-送礼礼仪演示教学
The following items are suggested:
• Desk accessories • Kitchen gadgets • Framed paintings • Calculators and Watches • Flowers and Food • A cellular phone or small CD player
Two examples:
• In Germany, red roses are symbolic of a strong romantic intrest.
• To Japanese, presenting a knife is symbolically suggesting suicide.
Gifts to avoid are:
• Foreign currency • Green headwear • Clocks • Umbrellas • White flowers • Sharp objects like knives or scissors
ቤተ መጻሕፍቲ ባይዱ
Chinese tend to accept the following:
Gift-giving in China:
• In China, high value is placed on the practice of Guanxi which is rooted in Confucian values.
• Since the Chinese view gifts as symbols of friendship, trust and mutual obligation, it is best to select items that represent one’s own culture.
商务礼仪之送礼物礼仪英文版课件
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Gift Giving Etiquette − General Guidelines
When to give gifts in business? • Gift giving should be done only if we currently do
business with the organization. Sending a gift when you are in the bidding process, or in negotiations on a contract may be misinterpreted as bribery or an attempt to gain inappropriate influence.
giving Customs • Gifts Vs. Bribes
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I. Gift Giving ~ importance
•Gift giving is one of the oldest social traditions known to man.
•It is very important in business context, giving an impropriate gift or one that is culturally insensitive can cause serious harm to a business relationship.
) 钟，梨
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Six elements of gift-giving
• 5W+1H
WHO送给谁 WHY为什么送 WHAT送什么 WHEN何时送 WHERE什么场合送 HOW如何送
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Gift Giving Etiquette
Gift Giving Etiquette − General Guidelines
When to give gifts in business? • Gift giving should be done only if we currently do
business with the organization. Sending a gift when you are in the bidding process, or in negotiations on a contract may be misinterpreted as bribery or an attempt to gain inappropriate influence.
giving Customs • Gifts Vs. Bribes
2
I. Gift Giving ~ importance
•Gift giving is one of the oldest social traditions known to man.
•It is very important in business context, giving an impropriate gift or one that is culturally insensitive can cause serious harm to a business relationship.
) 钟，梨
4
Six elements of gift-giving
• 5W+1H
WHO送给谁 WHY为什么送 WHAT送什么 WHEN何时送 WHERE什么场合送 HOW如何送
5
Gift Giving Etiquette
国际商务礼仪之礼品馈赠
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
“教育是为美好生活作准备！” 教育是为美好生活作准备！ 教育是为美好生活作准备 ——斯宾塞 斯宾塞
Thanks！ ！
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
送鲜花时， 送鲜花时，关于鲜花种类选择的忌讳和把握 • 菊花。东方、西方都忌讳（菊花用来祭祀或丧礼）； 菊花。东方、西方都忌讳（菊花用来祭祀或丧礼）；
在日本，菊花作为宫品用花， 在日本，菊花作为宫品用花，民间禁止作为礼品往来
• 案例分析： 案例分析： 一束美丽的鲜花破坏了一桩跨国交易！ 一束美丽的鲜花破坏了一桩跨国交易！
一美国人到一德国人家去做客， 一美国人到一德国人家去做客，买了一束红色的玫瑰作为礼物送给女 主人…… 主人
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
礼尚往来---接受礼物的时候一定要有回馈！尤其是对待日本， 阿拉伯等国家，他们非常期待您的回馈！ 如果不回赠，会让对方觉得主人对它有不满意，有 意见或者感觉自己被轻慢！因此要及时的回赠（一个 星期以内）！
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
中西方在礼品交换选择和包装上的不同： 中西方在礼品交换选择和包装上的不同：
首先要清楚双方的忌讳！ 首先要清楚双方的忌讳！ 忌讳
案例分析： 案例分析： 布什总统送李鹏总理的牛仔靴子 启 示： 中国甚至是亚洲很多的国家，脚是代表肮脏， 中国甚至是亚洲很多的国家，脚是代表肮脏， 地位低下。 地位低下。
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
国际商务礼仪之礼品馈赠PPT文档23页
谢谢！
61、奢侈是舒适的，否则就不是奢侈 。——CocoCha nel 62、少而好学，如日出之阳；壮而好学 ，如日 中之光 ；志而 好学， 如炳烛 之光。 ——刘 向 63、三军可夺帅也，匹夫不可夺志也。 ——孔 丘 64、人生就是学校。在那里，与其说好 的教师 是幸福 ，不如 说好的 教师是 不幸。 ——海 贝尔 65、接受挑战，就可以享受胜利的喜悦 。——杰纳勒 尔·乔治·S·巴顿
国际商务礼仪之礼品馈 赠
6、纪律是自由的第一条件。——黑格 尔 7、纪律是集体的面貌，集体的声音， 集体的 动作， 集体的 表情， 集体的 信念。 ——马 卡连柯
8、我们现在必须完全保持党的纪律， 否则一 切都会 陷入污 泥中。 ——马 克思 9、学校没有纪律便如磨坊没有水。— —夸美 纽斯
10、一个人应该：活泼而守纪律，天 真而不 幼稚， 勇敢而 鲁莽， 倔强而 有原则 ，热情 而不冲 动，乐 观而不 盲目。 ——马 克思
国际商务礼仪中礼物赠送与接受的技巧
国际商务礼仪中礼物赠送与接受的技巧前言国际商务礼仪是各国在长期建交过程探索、交流、沟通下1仪知识。
不同的国家有不同的民族习俗、宗教信仰和文化传统，因此了解各国之间的差异对于国际商务沟通有着非常重要的影响。
在国际交往中避免不了要互相赠送礼物，这种接受和给予的活动传递着国与国之间的感情和诚意，那么送什么，怎么送也就成了国际商务交流中非常重要的一项，切忌随心所欲，盲目送礼。
一、赠送礼物的类型在国际交往中赠送礼物是一种常见现象，但是对于不同场合、不同地点、不同意义赠送的礼物类型也不一样，例如：1、赠送有纪念意义的礼物，这种大多数送精美的艺术品，或是能长期保留下来的礼物，如：书桌上的摆设、比、字画等不易损坏的东西，尽量不要送吃的。
2、赠送喜庆欢乐的礼物，大多数选择家居性，或者是满足收礼物人喜好的物品，因为在喜庆的时刻大多数对于他人来说非常重要。
因此要投其所好，满足收礼人的兴趣爱好[1].3、赠送有问候性的礼物，这类礼物大多数选择特产、鲜花、水果、滋补品等，问候一般表示初次见面或者收礼人身体欠佳等，这时候对对方不是是非了解，就要选择大多数人能够接受的礼物。
4、赠送具有鼓励性的礼物，这类鼓励性礼物的赠送对象大多数是对方取得一定成绩之后予以表彰，这样就可以选择学习用品或者是比较有使用价值的物品。
5、赠送答谢礼物，既然是答谢对方肯定是曾经给予过本人帮助，这样就要选择比较大气，有档次，还比较有纪念意义的礼物[2].不论是本国还是外国友人、客户，适当的赠送一些礼物会给对方留下深刻的印象，并且可以很好的拉近双方距离，送礼时只有考虑到对方的喜好才能显出送礼人的诚意。
在国际交往中赠送礼物一般要求具有特色、容易携带并且有纪念意义的物品。
切忌赠送过于贵重或者体积较大不容易携带的物品。
这些都是礼物选择最基本的要求。
二、接受礼物的技巧送礼时候有技巧和讲究，同样收礼的时候也有，例如：我国习俗是不要当着送礼人的面打开礼物，还需要客套一番，这与西方国家的习俗不同。
国际商务礼仪
•
使用电子邮件时, 避免发送消极的或l ahead to confirm fax number and to alert the person that you are
sending a message; message should follow within 15 minutes.
•
性别与地位和身份有关系。在美国女性被认为和男性一样平
等。在其他国家（中东）女性就不平等。
Position and Status:地位与身份
Age and hierarchy are important in such countries as Japan. Age takes precedence over rank, but rank is important. The higher the rank of the person you are introduced to, the lower you bow. The person of lower rank bows first and lowest; junior persons stop bowing first. You are also expected to sit and to go through the door in rank order. 在像日本这样的国家, 年龄和社会阶级是很重要的。职位级别 很重要, 但年龄更重要。越是将你介绍给职位比你高的人, 你鞠 躬就要鞠的越低。职位低的人要先鞠躬, 而且要鞠得低并先停 止鞠躬。坐下或进门的时候也要讲究级别。
use the right hand only.
•
在日本, 要用双手将名片递给对方；在阿拉伯国家, 要用右手
。
• Treat the business card with respect; place the card before you on the
Gift-giving-国际商务礼仪-精选文档30页
• In practical ways
• Flowers, fruits and wines as gifts
Receive a gift
• Gifts are opened in front of the giver.
• Normally, the oral expression of thanks is followed by a written note of appreciation.
Gift-giving
Framework
• Gift-giving in general • Asia • Europe • America
Why is gift so important?
• oldest social tradition • a company’s image • interpersonal relationship
• B、proper gift • Taboo: Lotus • Favorites: bamboo, ducks, tortoise and
so on • Pay attention to chrysanthemum
It has special meaning in Japan
the number of gift
Four principles:
• proper • time interval • customs and taboos • meaningful
Video Place Posture Language
The choose of gift
Giving gifts in Asia
Gift-giving in Korea
• 1,3,5,7 is proper.
• Flowers, fruits and wines as gifts
Receive a gift
• Gifts are opened in front of the giver.
• Normally, the oral expression of thanks is followed by a written note of appreciation.
Gift-giving
Framework
• Gift-giving in general • Asia • Europe • America
Why is gift so important?
• oldest social tradition • a company’s image • interpersonal relationship
• B、proper gift • Taboo: Lotus • Favorites: bamboo, ducks, tortoise and
so on • Pay attention to chrysanthemum
It has special meaning in Japan
the number of gift
Four principles:
• proper • time interval • customs and taboos • meaningful
Video Place Posture Language
The choose of gift
Giving gifts in Asia
Gift-giving in Korea
• 1,3,5,7 is proper.
国际商务送礼礼仪
礼仪/职场礼仪国际商务送礼礼仪送礼已成了我们每一个人为人处世、融入社会所不缺少的社交形式。
接下来是小编为大家搜集的国际商务送礼礼仪，供大家参考，希望可以帮助到大家。
在国际交往中，人们经常通过赠送礼品来表达谢意和祝贺，以增进友谊。
给外国友人馈赠礼品要尽可能考虑受礼人的喜好，“投其所好”是赠送礼品基本的原则。
如不了解对方喜好，稳妥的办法是选择具有民族特色的工艺品。
中国人司空见惯的风筝、二胡、笛子、剪纸、筷子、图章、脸谱、书画、茶叶，一旦到了外国友人的手里，往往会备受青睐，身价倍增。
礼不在重而在于合适，有时送太贵重的礼品反而会使受礼者不安。
了解国际商务礼仪和国际送礼礼仪是有必要的。
赠礼的方式一般以面交为好。
西方人在送礼时十分看重礼品的包装，多数国家的人们习惯用彩色包装纸和丝带包扎，西欧国家喜欢用淡色包装纸。
向外国友人赠送礼品时，既要说明其寓意、特点与用途，又要说明它是为对方精心选择的。
不要画蛇添足地说什么“小意思，实在拿不出手”等等，这种过谦的说法，会大大减低礼品的分量。
与中国人的习俗不同，在西方国家接受礼物后应即刻表示感谢，并当面拆看，不论其价值大小，都应对礼物表示赞赏。
赠礼要适时。
在有些国家，在对方送礼时才能还礼;在有的国家(如日本)，要选择人不多的场合送礼;而在阿拉伯国家，必须有其他人在场，送礼才不会有贿赂的嫌疑。
在英国，合适的送礼时机是请别人用完晚餐或在剧院看完演出之后。
在法国，不能向初次结识的朋友送礼，应等下次相逢的适当时机再送。
由于各国习俗不同，赠礼的种类和方式也有差异。
中国人注重送礼智慧中国历来崇尚“礼”文化，礼品的选择洋洋大观，十分多元化。
中国人不习惯送花，传统上送礼还讲究贵重，品质与礼品的内涵性。
中国普遍有好事成双的说法，所送礼物均好双忌单。
红色礼品，则是喜庆、祥和、欢庆的象征，受到人们的普遍喜爱。
美国人喜爱奇特之物美国人十分讲究礼品实用性和奇特性。
如果能送一些具有独特风格或民族特色的小礼品，会深受美国人欢迎。
【商务礼仪】Unit18GiftGivingandReceivingEtiquette送礼与受礼礼仪
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Reading A
Giving and Receiving Gifts in Business
Gift-giving between coworkers, especially during the holiday season, is a common practice at many companies. If you work for such a company, you’ll be considered churlish if you don’t participate. This situation is one of those coerced acts of generosity that you really can’t ignore or belittle, so bite the bullet and join in.
Unit Eighteen Gift Giving and Receiving Etiquette 送礼与受礼礼仪
Focal Points
1. How to give and receive gifts in business 2. How to choose appropriate gifts for different occasions 3. General gifting tips
5. When giving or receiving a gift in China, you should so do using...
A. Both hands√
B. Right hand C. Left hand 6. In Japan gifts are consiபைடு நூலகம்ered bribes. A. True
Reading A
Giving and Receiving Gifts in Business
Gift-giving between coworkers, especially during the holiday season, is a common practice at many companies. If you work for such a company, you’ll be considered churlish if you don’t participate. This situation is one of those coerced acts of generosity that you really can’t ignore or belittle, so bite the bullet and join in.
Unit Eighteen Gift Giving and Receiving Etiquette 送礼与受礼礼仪
Focal Points
1. How to give and receive gifts in business 2. How to choose appropriate gifts for different occasions 3. General gifting tips
5. When giving or receiving a gift in China, you should so do using...
A. Both hands√
B. Right hand C. Left hand 6. In Japan gifts are consiபைடு நூலகம்ered bribes. A. True
国际商务礼仪之礼品馈赠英文版
Business gifts of flowers etiquette
Flowers gift selection principle Flower etiquette taboo: quantity, color, flower
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
the foot is dirty and symbolizes low status.
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
Gift exchanges in each country the importance of the degree of arrangement：
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
• The white flowers, most countries are taboo (linked to funeral) ；
• Purple and blue are not allowed to send, but should be avoided
The gift that send out shows a good
intention, such as comfort, wish, or a
blessing.
Made by Hui
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做 最 专 业 、 最 系 统 化 的 企 业 全 员 培 训 平 台
1、The first principle： Symbolic and suggestive gifts
1、Japan (gift giving customs for centuries, very
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• Somewhat important, more as a courtesy ----Latin America, Eastern Europe/Russia.
• Not important or expect in business ----The US, Canada, Australia, most of Western Europe.
• Lily means death in England.
• Stuffs with patterns of elephant or crane have rude meanings.
Gift-giving in Italy
• Ensure that your cards are mailed in time to be received a week before Christmas.
• Gifts online are popular.
Gift-giving in Japan
• A、colour
• Try to avoid: purple and green. • Wrapping paper:
avoid e color wrapping paper.
• 1,3,5,7 is proper. • 9 is also avoided.
In Japanese, 9 is pronounced similar to “bitter”.
• Gift-giving in Arab
Gift-giving in Arab
• A、When you meet with your business partners for the first time, remember don’t send him a gift.
To whom should we send gift? • between boss and employees • between companies
When to send gifts?
• business occasions: at the first meeting after a successful business negotiation
• special days: Christmas, New Year, or other anniversaries
What to choose as a gift?
• a good meaning • related to the theme • avoid taboos • personal preference
Gift-giving in England
• A small souvenir from your country or a scarce item is a good choice.
• Gifts show casing your company's logo is not proper especially in England.
• Gifts that are suggested: desk accessories, kitchen gadgets, framed paintings, decorated items for home……
• Gifts to avoid are: foreign currency, cheese, green headwear, sharp objects……
Only exception： a unique commemorative item
Giving-gift in German
• gifts reflecting home country • elegant wrappings • small gifts • No substantial gifts in private.
Gift-giving
Framework
• Gift-giving in general • Asia • Europe • America
Why is gift so important?
• oldest social tradition • a company’s image • interpersonal relationship
How to give and receive a gift?
• Wrap it. • a card • a thank you note
Where gift matters?
• High important in business ----Japan.
• Important, but not fatal to business ----Asia/Pacific Rim, the Middle East, Africa.
• B、proper gift • Taboo: Lotus • Favorites: bamboo, ducks, tortoise and so
on • Pay attention to chrysanthemum
It has special meaning in Japan
the number of gift
• B、The Arabs would like to send valuable gifts.
• C、Alcohol is forbidden for Islam
Gift-giving in Europe
Giving gifts is not a normal part of European business culture.
Four principles:
• proper • time interval • customs and taboos • meaningful
Place Posture
Video
Language
The choose of gift
Giving gifts in Asia
Gift-giving in Korea
• Not important or expect in business ----The US, Canada, Australia, most of Western Europe.
• Lily means death in England.
• Stuffs with patterns of elephant or crane have rude meanings.
Gift-giving in Italy
• Ensure that your cards are mailed in time to be received a week before Christmas.
• Gifts online are popular.
Gift-giving in Japan
• A、colour
• Try to avoid: purple and green. • Wrapping paper:
avoid e color wrapping paper.
• 1,3,5,7 is proper. • 9 is also avoided.
In Japanese, 9 is pronounced similar to “bitter”.
• Gift-giving in Arab
Gift-giving in Arab
• A、When you meet with your business partners for the first time, remember don’t send him a gift.
To whom should we send gift? • between boss and employees • between companies
When to send gifts?
• business occasions: at the first meeting after a successful business negotiation
• special days: Christmas, New Year, or other anniversaries
What to choose as a gift?
• a good meaning • related to the theme • avoid taboos • personal preference
Gift-giving in England
• A small souvenir from your country or a scarce item is a good choice.
• Gifts show casing your company's logo is not proper especially in England.
• Gifts that are suggested: desk accessories, kitchen gadgets, framed paintings, decorated items for home……
• Gifts to avoid are: foreign currency, cheese, green headwear, sharp objects……
Only exception： a unique commemorative item
Giving-gift in German
• gifts reflecting home country • elegant wrappings • small gifts • No substantial gifts in private.
Gift-giving
Framework
• Gift-giving in general • Asia • Europe • America
Why is gift so important?
• oldest social tradition • a company’s image • interpersonal relationship
How to give and receive a gift?
• Wrap it. • a card • a thank you note
Where gift matters?
• High important in business ----Japan.
• Important, but not fatal to business ----Asia/Pacific Rim, the Middle East, Africa.
• B、proper gift • Taboo: Lotus • Favorites: bamboo, ducks, tortoise and so
on • Pay attention to chrysanthemum
It has special meaning in Japan
the number of gift
• B、The Arabs would like to send valuable gifts.
• C、Alcohol is forbidden for Islam
Gift-giving in Europe
Giving gifts is not a normal part of European business culture.
Four principles:
• proper • time interval • customs and taboos • meaningful
Place Posture
Video
Language
The choose of gift
Giving gifts in Asia
Gift-giving in Korea