战略管理(罗宾斯管理学第版讲义全集-英文版)资料

• Discuss what studies of the effectiveness of strategic management have shown.
The Strategic Management Process
• List six steps in the strategic management process.
• Describe strategies applying e-business techniques. • Explain what strategies organization might use to become
more customer oriented. • Describe innovation strategies organizations might use.
• Explain why it’s important to know an organization’s mission.
• Describe what managers do when they do external and internal analyses.
Biblioteka Baidu
• Explain the role of resources, capabilities, and core competencies in the internal analysis.
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8–4
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
LEARNING OUTLINE
Follow this Learning Outline as you read and study this chapter.
The Importance of Strategic Management
• Define strategic management.
• Explain why strategic management is important.
implementation, and evaluation.
Types of Organizational Strategies
• Tell what strategies each level of management is typically responsible for.
• Describe the three major types of corporate strategies. • Explain the three growth strategies. • Discuss when organizations might pursue a stability
Strategic Management in Today’s Environment (cont’d)
• Discuss the implications of dynamic and uncertain environments on organizational strategy.
• Explain the rule of three and its significance to strategic management.
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8–2
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
strategy. • Describe two renewal strategies.
Copyright © 2005 Prentice Hall, Inc. All rights reserved. *
8–3
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
The Strategic Management Process (cont’d)
• Define strengths, weaknesses, opportunities, and threats. • Discuss what happens during strategy formulation,
8th edition Steven P. Robbins
Mary Coulter
Copyright © 2005 Prentice Hall, Inc. All rights reserved. *
Copyright © 2005 Prentice Hall, Inc. All rights reserved.
level strategies. • Explain Porter’s five forces model. • Describe three generic competitive strategies. • Tell what it means to be stuck in the middle. • Define functional-level strategies.
Types of Organizational Strategies (cont’d)
• Discuss the BCG matrix and how it’s used. • Define SBUs and business-level strategies. • Describe the role of competitive advantage in business-