李宁公司简介及模型分析英文

BRIEF INTRODUCTION

•Li Ning, the Olympic champion, former Chinese gymnastics team athletes, native of Shunde District, Foshan City, Guangdong Province, the famous Chinese Gymnasts.

•李宁，奥运冠军，男，原中国体操队运动员，广西壮族自治区来宾市兴宾区南泗乡人，祖籍广东省佛山市顺德区，中国著名男子体操运动员。

•He created the myth of the world history of gymnastics, the removal of fourteen world champion has won over one hundred gold medals, in 1984 Los Angeles Olympic Games, winning three gold, two silver and one bronze, is China's single Olympics medal on the most athlete. So as the "Prince of Gymnastics”.After retiring in 1988, named after its founder Li Ning, the "Li Ning" sports brand

•他创造了世界体操史上的神话，先后摘取十四项世界冠军，赢得一百多枚金牌，1984年洛杉矶奥运会上一举夺得三金两银一铜，是中国单届奥运会上获得奖牌最多的运动员。因此被誉为“体操王子”。1988年退役后，李宁以其姓名命名创立了“李宁”运动品牌。

•He obtained a bachelor's degree in Beijing university law,

and has finished MBA programmes in 2002 of the Peking University's guanghua school.

•取得北京大学法律学士学位，并已于2002年完成北京大学光华管理学院之行政人员工商管理硕士课程。•Li ning company was founded in 1990, after 20 years of exploration, has gradually become on behalf of the Chinese and international leading sports brand company.

LI NING company take multi-brand business development strategy, in addition to its own core li-ning brand (LI - NING), also have LOTTO, AIGLE , Z –DO .

In addition, the li ning company holding Shanghai DHS, acquire KASON sports.

•李宁公司成立于1990年，经过二十年的探索，已逐步成为代表中国的、国际领先的运动品牌公司。李宁公司采取多品牌业务发展策略，除自有核心李宁品牌（LI-NING），还拥有乐途品牌（LOTTO）、艾高品牌（AIGLE）、心动品牌（Z-DO）。此外，李宁公司控股上海红双喜、全资收购凯胜体育。

•On December 30, 2008, li ning got the "China's most competitive brand list" awards with brand vitality and good brand image , wins the general customers generally praised.

•2008年12月30日，李宁凭借良好的品牌印象和品牌活力，荣登“中国最具竞争力品牌榜单”大奖，赢得广大消费者普遍赞誉。

•July 1, 2010, Li Ning Company carryied out rebranding, the new Li Ning was born. Li Ning, the company‘s new slogan “Make The Change”, the brand new logo is an abstract of the original “Li Ning cross” action. “ Real sport real sport love ” is the brand positioning。

•2010年7月1日，李宁公司开展品牌重塑，全新的李宁诞生。新的广告语是“让改变发生”，新的品牌标志是“李宁交叉”动作抽象化。品牌定位是“让真正爱运动的人更真实的体验真正的运动。”

• In 2012, the entire sports apparel brand collective ran aground. Drop in net profit, high inventory, large stores and ordering data related decline, and so a series of questions broke out in that year.

•在2012年,整个体育服装品牌集体搁浅。净利润下降、高库存、大型商店和排序数据下降,因此那一年相关的一系列问题爆发了。

•Li Ning lost $1.979 billion in 2012, the total number of shops reduced 1821, on average, about five shops daily closed.

•2012年，李宁巨亏19.79亿元，店铺总数减少1821家，日均关店约5家。

•But Li Ning has not depressed.In March 26, 2013, the twenty-first China International Fashion Fair, Li Ning kids’clothing made the first independent debut.

•但李宁没有沮丧。2013年3月26日,第21届中国国际时装博览会,李宁童装完成了第一个独立的处子秀。