商务英语基础 Unit 23 Marketing Promotion_图文.ppt
商务英语翻译ppt课件
the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. This and other strategic decisions are made in light of tests of the effectiveness of advertising campaigns.
producing the ad message itself, including copy and
artwork, and by the 1920s agencies had come into
being that could plan and execute complete advertising
促销：promotional technique
显著的：pronounced
说服力：persuasive power
推销能力：selling power
被宣传的商品：targeted goods
完整的：integrated
插图：illustration
Advertising genius David Ogilvy, in his book Ogilvy on Advertising, says that on average, five times as
商务英语_Marketing
Text A
Text B
Real Life Practice
Practical Writing
LOGO
Text A
Reading
New Words and Expressions body [5b?di] n. 团体 marketing concept n. 营销概念
associated...过去分词短语做后置定语，修饰表语those；identifying..., and then going...并 列做介词with的宾语。 go about (doing) something: 1) to start to do something ● How can we go about solving this problem? ● The leaflet tells you how to go about making a purchase on line. 2) to do something in the way that you usually do ● She went about her preparations in a quiet businesslike way. ● The villagers were going about their business as usual.
requirements efficiently and profitably; Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges.
Text A
Text B
Real Life Practice
商务英语阅读-unit-9-Marketing
• Transport V-T. To transport people or goods somewhere is to take them from one place to another in a vehicle. 运送
• e.g. Railway lines that transport the coal to ports for export have also been flooded.
，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• 翻译： • 我们寻找床上用品业内有经验的代理商或经销商加盟
。本公司将派代表在7月底访美。
BEC 商务英语 Internet Marketing(Online Promotion)
Internet Marketing（Online Promotion）一、i-Hawk's market research team can help your organization in many ways1、We collect valuable market intelligence data concerning opinions, trends, and competitors.2、We do complete analysis to understand customer's interest in new products or services.3、We create a targeted list of potential new customers.4、We combine analytical expertise with state-of-the-art technology to give our clients a complete picture of their status.5、We run online surveys as it has an unique advantage over other kind of surveys and this is its speed of response.Whether you need a survey designed from scratch, or have an existing survey that needs to be administered, our Internet market research team takes extraordinary measures to ensure validity, reliability and bias reduction.二、Benefit with Discount Vouchers Promotion/shopping-articles/benefit-with-discount-vouchers-pr omotion-4428499.htmlMarketing is everywhere, as they say. It is the subtle way the business makes their presence known. Small and large enterprises offer sales and freebies to attract customers. For others, it is through voucher codes and discount vouchers.V oucher codes and discount vouchers are a great way to promote and expand your business. Retailers have found this effective way to advertise their business and to keep the customers coming back. Once your business is known, sales will eventually increase.Where can you find voucher codes and discount coupon?1、Online through voucher and discount sites. You can print those readily available voucher codes from top retailers and establishments in your area. Voucher codes from voucher sites are updated regularly. So check them out. Your voucher may not be valid anymore but you can certainly get another one from them. V oucher sites posts discount coupons from online shopping sites, restaurants, businesses, retail outlets, designer brands, etc.2、Online retail stores. Some of the online stores offer discounts if you are a member of their site. Online shopping had become rewarding.3、Magazines. If you are a subscriber of certain magazine or just an avid reader, you must have noticed all of the large page ads. Some of these ads have printed coupons that you can use when you purchase certain product or products in the advertised stores.Example:Consider this approach. A customer or prospect walks into your store and you immediately hand him a coupon worth $5, on anything he buys while he/she is in the store. Once the customer leaves, the $5 offer disappears and cannot be used at a later date. Here's what could happen. The customer is pleased and finds a way to spend the $5 or he doesn't. Either way you win because you have created good will and a reward by giving something for nothing. In more cases than not, the customer will find a way to save the $5 by making a purchase. And since most of your items probably cost more than that, you make a sale.Since this approach is unique, and not often used, it will definitely become a topic of conversation at the dinner table. You can even sweeten the offer by giving a customer two coupons, one to beused now, and one for a friend. Your customer can now use the coupon on a second trip ( most likely ) , or actually give it to a friend. Either situation has the potential for increasing your traffic. If you use this promotion, for a period of time good things can happen. To learn more about this subject, Search here.How to Increase Customer Traffic By Joel Helfer（There are many traditional ways to increase customer traffic. Advertising in newspapers, magazines, radio and tv are the traditional means. Direct mail, flyers, and association participation are also traditional means of attracting people to buy you goods and services.）Article Source: /2449600三、PRODUCT LAUNCH PROCESS/launchcons.htmlBenefitsAn improved product launch process results in faster time-to-market and time-to-profit. Activities are better planned and coordinated and more tightly integrated. System data requirements are better understood, and systems may be better integrated. he result is better production ramp-up, more effective marketing, a sales force better prepared to begin selling the new product, and a service and support group better able to service and support the new product, leading to greater customer acceptance.Our ApproachWe can assist in fine-tuning and improving the product launch process by performing the following activities.1. Review current product launch process. Identify needed activities, deliverables andsystem requirements (inputs and outputs). Determine organizational responsibilitiesand interfaces. Identify issues and goals. Our Product Development and BestPractices Assessment provides a framework for this review. Activities covered in ourreview include:o Testing, qualification and certificationo Pilot production and process prove-outo Forecasting and ERP set-upo Vendor qualificationo Product and service manualso Package designo Marketing and advertising program design and executiono Market testingo Sales and distribution planningo Sales, support and service trainingo Spare parts planning and logistics2. Develop improved process. Based on understanding the current process andprocess goals, we would work with a team of your people to develop an improvedprocess. The process improvements would be defined in terms of activities, processoutputs or deliverables, responsibilities, and gate review and design review (e.g.,production readiness review, etc.) requirements. Our PD-Trak tools may provide animproved means to document and control this process.3. Integrate organization. In addition to identifying and improved process flow andactivity definition, we have found that a common problem is the need for improvedorganizational integration within the product team responsible for development. Wewould determine responsibilities, identify organizational impediments, suggestchanges, and facilitate team launch activities.4. Determine system integration requirements. Product data management (PDM)system tools provide a repository for product data during development. As a productmoves into production, much of this data needs to be made available to Manufacturing and systems such as Enterprise Resource Planning (ERP). Our expertise with PDMand ERP, enables us to identify how and when data should be established in an ERP system and consider any system integration opportunities. We can also addressopportunities to move from a more limited PDM system to a broader Product Lifecycle Management (PLM) system approach. In addition, technical data needs to be used to create product documentation, marketing materials, sales and support trainingmaterials with technical publications and authoring systems. Our working relationship with the Time-to- Performance Group provides the expertise to evaluate and improve technical and marketing document management systems.5. Develop plan templates. Based on the revised process and organization approach,we would develop a standard launch planning approach and planning templates using tools such as PD-Trak, MS Word and MS Project.6. Deploy improved process and tools. After these improved processes and toolswere developed, we would begin by piloting them on a new product about to belaunched. This approach would prove-out the process and tools, gathering valuableexperience, and identify any issues that need to be addressed or improved before full deployment. Once the pilot was satisfactorily completed, we would develop a plan for full deployment, provide required training, and, if desired, manage the implementation of the new process.7. Develop product launch plans. We can also assist with developing product launchplans through either facilitating discussions or developing draft plans for review. Wecan provide marketing and advertising experts from our associated firms to help inthose areas as well.四、Free online advertising - This is the best choice for small companies or small websites. This is a real opportunity for your business to improve. Free listings are absolutely free of charge, you don't have to pay a penny in order to register, submit web site and promote it in our internet directory. The one and the only thing you have to do is to provide us with a reciprocal link.。
商务英语综合教程第四册Unit 8 Promotion
attempt n. 企图，试图；攻击 vt. 企图，试图；尝试 例：He gave up the attempt in despair. 他在绝望中放弃了这种尝试。 He always honies up to you, so he must have some attempt at
coordination
n. 协调，调和；对等，同等 例：But I do expect some commitment to reinforce coordination. 但我认为会做出一些承诺以加强协调。 Rumors of such coordination abound, but as with many rumors, they have no basis in
Text analysis
1. Under the concept of Integrated Marketing Communication marketers attempt to develop a unified promotional strategy involving the coordination of many different types of promotional techniques.
3. stakeholder: someone entrusted to hold the stakes for two or more persons betting against one another; must deliver the stakes to the winner 利益相 关者
you. 他一直对你甜言蜜语，所以他一定对你有什么企图。 Any attempt to set back the wheel of history is doomed to failure. 任何要使历史倒退的企图都是注定要失败的。
商务英语基础教程13ppt课件
Functions of marketing
5. Grading (sorting products according to size and quality)
6. Financing (providing credit) 7. Marketing research 8. Risk taking (chance of loss associated with
Functions of marketing
For an exchange to occur, marketing performs many functions.
1. Buying (purchasing products so as to make them available)
2. Selling 3. Transporting (moving products from the
The marketing mix
3. Place: delivering goods or services to the target market.
- transporting - warehousing - material handling - inventory control - packaging - communication
The marketing mix
4. Promotion: telling the market about the product/service
- advertising - personal selling - publicity - sales promotion
新编商务英语阅读教程Unit 4 Text A Promotion
Communicating with large number of potential customers at the same time. It’s less flexible than personal selling.
advertising is the main form.
Refers to promotion activities that stimulate interest, trial, purchase by final customers or others in the channel.
TWO.
By Jack
challenge 挑战 rental 供租赁的，租赁公司 demographics 人口统计数据 toll-free 免通话费的 dolly小轮手推车 redeem 以…..换取商品 presentation 介绍 sponsor 出资用广播或者电视做广告者 publicity 宣传；推广
Personal
selling Mass selling Sales promotion
involves direct spoken communication between sellers and potential customers. can be very expensive. usually desirable to combine personal selling with mass selling and sales promotion.
differentiate区分，区别，辨别 direct spoken communication 直接沟通 scatter 使散开 stimulate 激励，激发 planning kit 规划工具
新编剑桥商务英语unit_2ppt课件ppt课件
A: A project manager. 4. Q: what / responsible?W_h_a_t__ar_e__y_o_u_r_e_s_p_o_n_s_ib_l_e_f_o_r_?________
A: Growing and maintaining customer relationships. 5. Q: where / based? _W__h_e_r_e__ar_e__y_o_u_b_a_s_e_d_?_________________
.
13
Speaking: Asking questions about jobs
0. Q: why / like/ the company? Why do you like the company?
A: It’s like a family.
How long have you been
1. Q: long / working / the company?w_o_r_k_in_g__f_o_r_t_h_e__co_m__p_a_n_y_?___
4. 带薪休假的福利，包括带薪公假和带薪休假(Paid Holidays and Paid Vacations)。、
其他的福利，例如交通补贴(Local Conveyance Allowance)、住房补贴 (Housing Allowance)、伙食补贴(Meal Allowance)、旅游津贴(Holiday Bonus)。
A: Two years. 2. Q: when / join? _W__h_e_n_d_i_d__yo_u__j_o_in__(t_h_e__c_o_m_p_a_n_y_)?__________
A: In 1978. 3. Q: was / first job? _W__h_a_t_w_a_s_y_o_u_r__f_ir_s_t_j_o_b_?_______________
学术英语(管理类) Unit 2 marketingppt课件
Activity
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Unit 2 Marketing
Activity
Lead-in
• Listen to a short talk and complete thhe top rung on the marketing career ladder is _c_h_ie__f _m_a_r_k_e_t_in_g__o_f_fi_c_e_r_(_C_M__O_)_.
• Overview • Beyond text • Discussion
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
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Unit 2 Marketing
Text A
Critical reading and thinking
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Unit 2 Marketing
Text A
Critical reading and thinking
Overview
— Definition
Translate these definitions of Marketing.
商务英语高级完整ppt课件
精选编辑ppt
20
Departmentalisation
• The basis by which jobs are grouped together.
• There are five (5) common forms of departmentalisation.
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The Five Common Forms of Departmentalisation
• Functional Departmentalisation • Geographical Departmentalisation • Product Departmentalisation • Process Departmentalisation • Customer Departmentalisation
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25
Formalisation
• The degree to which jobs within the organisation are standardised and the extent to which employee behaviour is guided by rules and procedures.
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Span of Control
• The number of employees (subordinates) a manager can efficiently and effectively manage (supervise).