市场营销英文术语

市场营销英文术语

市场market 市场营销marketing

需求demand 商品goods

服务service 顾客满意customer satisfaction

顾客价值customer value 交易transaction

营销者marketer 生产观念production concept

产品观念product concept 推销观念selling concept

市场营销观念marketing concept

社会营销观念social marketing concept

顾客 customer 顾客让渡价值customer delivered value 顾客总价值total customer value

顾客总成本total customer cost

顾客满意customer satisfaction

维系顾客keep customer

关系营销relationship marketing

全面质量管理total quality marketing

市场营销环境marketing environment

微观环境micro environment

宏观环境macro environment

市场机会market opportunity

愿望竞争者desired competitors

属类竞争者generic competitor

产品形式竞争者product competitor

目标市场target market

市场营销组合marketing mix

情绪moods 情绪emotion

消费者行为customer behavior

文化culture 人口统计因素demographies

参照群体reference group 角色模型role stereotype

知觉perception 认知学习cognitive learning

动机motive 个性personality

态度attitude 自我概念self-concept

生活方式life style

组织市场organizational market

企业市场business market

非营利组织市场non-profit organizational market

政府市场government market

直接再购straight rebuy 修正再购 modified rebuy

新任务采购new task 购买中心buying center

倡议者initiators 使用者users 影响者influencers 决定者deciders 购买者buyers 控制者gatekeepers 营销信息marketing information

营销信息系统marketing information system MIS

市场调研market research

描述性调研predictive research

解释性调研interpretive research

市场需求market demand

市场需求潜量market demand potential

企业需求量enterprise demand

企业需求潜量enterprise demand potential

定性预测qualitative forecasting

定量预测quantitative forecasting

企业战略enterprise strategy

企业使命说明书enterprise statement

战略经营单位strategy business units,SBU

波士顿矩阵Boston matrix

通用电器公司方法the General Electric Model,GE 市场吸引力market attractiveness

业务实力business attractiveness

密集型增长战略intensive growth strategies

市场渗透market penetration strategy

市场开发market development strategy

产品开发product development strategy

一体化增长战略integrative growth strategies

前向一体化forward integration

后向一体化backwards integration

水平一体化horizontal integration

多角化增长战略diversification growth strategies 同心多角化concentric diversification

水平多角化horizontal diversification

复合多角化conglomeration diversification

市场营销战略marketing strategy

市场营销组合marketing mix

市场营销组织marketing organization

职能型组织functional organization

地区型组织regional organization

产品管理型组织managerial organization of product

市场管理型组织managerial organization of market

公司与事业部型组织organization of corporation and

business unit

市场营销管理marketing management

市场营销计划marketing planning

市场营销方案marketing program

市场营销控制marketing controlling

市场竞争market competition

完全竞争pure competition

非完全竞争imprecate competition

垄断竞争monopolistic competition

市场领导者market leader 市场挑战者market challenger 市场追随者market follower 市场补缺者marketing niche 市场细分market segmentation

目标市场target market

市场定位market positioning

无差异性市场策略undifferentiated marketing tactics 差异性市场策略differentiated marketing tactics

集中性市场策略concentrated marketing tactics

产品product 服务service

核心产品core product 形式产品actual product

期望产品expected product 延伸产品augmented product 潜在产品potential product 耐用品durable goods